DENIZEN for Heinemann

Collectible souvenir jewelry with a meaningful sense of place, exclusive to each destination

Our story Since 1984 • French by birth on the chic island of St Barth, DENIZEN™ created its first collection, “Voyage”, 40 years ago. This timeless collection still is a best seller today across the world.

denizen /ˈdɛnɪz(ə)n/ noun: an inhabitant or occupant of a particular place. a foreigner allowed certain rights in the adopted country.

• Initially handcrafted on St Martin, DENIZEN™ rapidly relocated to cope with its success. The collections have been produced in the US for the last 4 decades, with international offices.

• Today, the brand, French-American by the alliance of its current co-founders, is retailed worldwide with exclusive collections for each destination.

• International by nature, universal by meaning, DENIZEN™ embodies the passion of travel and a meaningful sense of place and belonging, one destination at a time, all around the world.

Home of the DENIZEN™, Gustavia, St Barth, French West Indies.

Our collections

• From its classic ‘Pure’ design of a map cutout made of Sterling Silver, DENIZEN expanded into distinctive collections of bracelets and pendants also crafted in 14kt & 18kt Gold with designs including symbols & coordinates.

• In 2015, we developed our Stainless-steel line as we entered the global duty-free market requiring affordable and easy-to-wear pieces.

• In 2023, we launched our charm collection, particularly suited for cruise lines and airports.

3 precious metals (average MSRP) - Stainless steel ~ $59 - Sterling silver ~ $120 - 14-18kt Gold (price on demand) 4 core collections -Voyage (maps & symbols) -Sextan (coordinates) -Cruiselink (charms) -Passport (charms)

Unique selling points DENIZEN™ is a copyrighted destination jewelry concept unrivaled for its feat to reminisce travel memories.

• • •

A global localized brand A successful sense of place concept since 1984 Bridges the gap between the souvenir and jewelry

• • • • •

Genderless transgenerational products Every traveler is a potential customer Triggers multiple impulse purchase Waterproof jewelry that lives with you Lifetime warranty

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Nearing 1,000 destinations Sold on 7 continents 6,000+ retailers

Infinite customer base • • • • • • •

Vacationing couples/ honeymooners Single globe-trotters Friendship bracelet Traveling families Sport team fans Expatriates Locals

Travel retail exclusive Duty Free • Cruise ships & ferries • Airports & lounges • Inflight sales • Border shops • Diplomatic stores

Travel Retail • Trains stations • Port of call stores • Luxury resorts & hotels • Tourism boards/authorities • Museums & monuments

Unforgettable travel memories

Styles

PURE

Sizes

STAR

* Sterling silver & Gold only

Plating

Rhodium

*

BLISS

Black Rhodium

Yellow Gold

Mini – Small - Large

Rose Gold

1.

Voyage

Map or symbol cutout

Passport

Visa stamp & luggage tags charms

Sextan

Coordinates or destination’s name

Cruiselink Maps or symbols charm bracelet

3.

4.

2.

Voyage

1.

PURE

Collection

String or chain jewelry (Map & symbol cutouts)

• • • •

Polished or brushed finish Chain bracelets in silver/gold 12 string & CZ colors Adjustable nylon string

Germany

STAR

Germany

Earrings

Pendant BLISS

Italy

Switzerland Bracelets can be mounted on a chain in Sterling silver and Gold only

Austria

Czech Republic

Denmark

Hungary

Netherlands

Norway

Africa

Egypt

Egyptian symbols

Egyptian symbols

Black enamel

Nigeria

South Africa & Africa

Tunisia

Turkiye

Australia

New Zealand

Indonesia

Bali

Mauritiusc

Singapore

Malaysia

Myanmar

2.Cruiselink Collection

Charm bracelet (Map & symbol cut-out charms)

Cruiselink

Collection

Alaska cruise for reference

Maps

Symbols

Two-tone mariner chain

Destinations for reference only

3.Passport Collection

Charm bracelet (engraved luggage tags & visa stamps)

Collect charms from your travels Passport stamps

Luggage tags

Keyring

Custom passport locket

Charms can be worn as pendants

Cruiselink & Passport

4.Sextan Collection

Bangles (Coordinates & destination names)

20.3484° S, 57.5522° E - Mauritius -

Counter display (H29 x L35 x W25 cm)

Map for reference Customizable for each destination

MOQ: 9 SKU (225pcs)

Sampling pouch ü For customer sampling ü Maintains display visual appeal

Gift boxes STEEL & SILVER

Ship porthole Port of call stores, ferries & cruises

Plane window Inflight sales & airport stores

CHARM BRACELET

14KT GOLD

18KT GOLD

Free-Standing Unit ü Spinning self-service (2 sides) ü Backlit and bottom storage ü Top and side destination visuals ü Capacity: 320pcs + 80pcs stock ü Up to 32 SKU (1 per slot) ü MOQ: 8 SKU (400pcs) ü Suggested optimum assortment: - Map (4 SKU: 2 bracelets / 2 necklaces) - Symbol (4 SKU as above or 4 designs in unisex size M) - Possibility to add: - XS bracelets for kids - Bracelets sets for couples - Necklace/bracelet sets for ladies

kiosks

Gift shops Single tower: 145 x 40 x 40 cm

Guadeloupe DUFRY

Airport retail

kiosks

Mumbai OSPREE

Hong Kong LAGARDERE

kiosks

Zurich DUFRY

Airport pop-ups

Jewelers kiosks

Royal Jewels, Turks & Caicos www.royaljewels.net

Oro del Sol, St Martin

Jewelers Diamond Genesis, St Barth www.diamondgenesis.com

Jewelry stores

kiosks

Brussels LAGARDERE

Jewelry stores

2018 PRICE: 1,600$

Beauty shops

Mayotte (Mado Duty Free)

Inflight sales

Ø Marketing contribution

• Free bracelets for the sales staff • Staff training & incentives • In-store sales activations (GWP, seasonal sleeves, engraving…)

• Mechanisms to help sell-through any underperforming SKUs.

Ø Terms & Conditions • • • •

Invoicing Currency: USD or EUROS Payment terms: 60 days net for Duty Free Incoterms: from HK – DAP/CIF Worldwide – To bonded warehouse for Duty Free Custom order lead time: 45-60 days (from payment)

• •

Margin: 65% Duty Free Merchandising & packaging: Free of Charge for Duty Free

• -

MOQ VOYAGE in Stainless Steel: = 400pcs (8 SKU) for a minimum assortment for one FSU = 225pcs (9 SKU) for a counter display PASSPORT/CRUISELINK in stainless steel: 50pcs/chain – 30pcs/charm Silver 30pcs/SKU – Gold: 12pcs/SKU

•

Retail price points to match your store median - Average MSRP VOYAGE in Steel ~$59 - Sterling silver ~$120 – Gold prices on demand - PASSPORT/CRUISELINK: chain $89 – Charm $34-39

Black enamel Black enamel

DF-sales@denizenbracelet.com Website: www.denizenbracelet.com

@denizenbracelet

Denizen Bracelet

Phone: USA Toll free (844)-DEN-IZEN International sales: +852 5592 8535 All Logos, trademarks, texts, photographs and designs are property of DENIZEN™ Bracelet Co. ©1989-2024 All rights reserved.