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Transforming Lives Through Meaningful Content

2021 Q4 INVESTMENT REPORT

Transforming Lives Through Meaningful Content

2021 Q4 INVESTMENT REPORT

D E N I S O N M I N I ST R I E S

The Story of Denison Ministries At the 10-year turning point of Denison Ministries, God clearly called us to move from mission to movement, significantly accelerating the resources and reach of the ministry. By God’s grace, Denison Ministries has seen expansion and opportunities beyond our biggest dreams. The audience reading, listening, and watching our content each month grew tremendously over these 18 months. Today, Denison Ministries reaches over 6.8 million people with our transformative content. We have also seen tremendous growth in our donors surpassing 15,400+ active donors who have given in the last 12 months, up from 6,342 (143% increase).

AUDIENCE GROWTH 6.8 M

7M 6.5 M

6.1 M

6M 5.5 M 4.9 M

4,726,012

4.5M 4,286,498 4M

3,927,331 3,528,627

3.5M 3,172,252 3M 2.5M

2,293,098

2M 1.5M 1M 500K 0

2019 Q4 First 15

2020 Q1

2020 Q2

Christian Parenting

2020 Q3 Denison Forum

2020 Q4

2021 Q1

2021 Q2

2021 Q3

2021 Q4

Foundations with Janet Denison

D E N I S O N M I N I ST R I E S

We believe not just in the value of meaningful content, but its power to transform lives so God’s people can transform the world around them. To that end, every Daily Article, each book, every First15 devotional, all Christian Parenting podcasts, all of Janet’s Bible studies, every media opportunity — everything… all of it — is a result of that focus. After surveying our audiences, we were amazed by the ways the Lord is impacting lives through our content, accomplishing the mission he set before us.

89% of First15 readers feel refreshed after they read the First15 devotional. 93% of Daily Article readers are now praying for the world around us.

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“So grateful to have Janet’s teachings available online. Her insights are pushing me through COVID and this confusing year!” - Kathryn P., Janet Denison Bible Study Attender

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“You don’t quite understand how you’ve changed my life. Your devotions have set the stage for my beginnings each day that I don’t know what I would do if you didn’t exist. God brought me to you out of pure mercy and I am a firm believer that I had to surrender who I am to become one with God and you taught me how.”

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“The more I read Jim Denison, the more I am empowered by the Holy Spirit. I love that he is logical and not afraid of science. I love Jesus. He helps me maneuver my way through this life and culture as a stronger believer.” - LeAnn M., Daily Article Reader

- Erica B., First15 Reader

D E N I S O N M I N I ST R I E S

THANK YOU! From the very beginning, First15 has sought to help people connect with God in a deep and meaningful way. But when God birthed the vision for First15 almost six years ago, I never could have imagined that more than 1.5 million believers would cling to First15 as their way to spend meaningful time alone with God. By donating to First15, you have partnered with us in helping even more people, all around the world, spend transformative time with God. We could not be more grateful! The need for free resources like First15 has never been greater, and your giving allows our team to meet that need through fresh content, delivered by email, podcasts, the First15 App, and more. Every day, because of your generosity and continued support of our ministry, believers all around the world are waking up to the goodness and presence of God. We are so grateful for your partnership that makes First15 possible!

Craig Denison

Your impact by the numbers! Because of your support, we are able to help more Christians experience God with the daily devotional resources produced by First15 across a variety of different platforms.

Aggregate audience across all platforms:

2,643,007 People reading the Daily Devotional online each month:

586,955

Facebook likes:

Countries reached:

424,892

234

Instagram followers:

Annual video views:

22,604

534,547

Podcast downloads:

Unique visitors to the app:

481,446

31,678 7

Because of your support... Because of your generous support, the readers and listeners below have experienced God in fresh ways through the First15 content. Read their stories and be blessed!

“A friend told me about First15, I started listening. What a huge blessing. The peace and calm I get from it day or night is supernatural... a true blessing. I’ve just been through a big trial, very stressful... I found such peace with this app available. Thank you so much for following the call to birth this.” - Paula S. “Thank you so much for the totally inspired words you provide for me each morning. The words are so rich and helpful. I am so blessed by your writings. You are making a huge difference in my life and therefore in the lives of all those I come into contact with. May YOU receive God’s overflowing blessings as well.” - Lois T. “I start my day with a coffee and a First15 devotional each and every day. It has challenged and encouraged me and helped to soften my heart as I grow closer to God.” - Zack “If you could know how you’ve guided me. It has been the light that opens me up and leads me to the hope of no longer living without meaning. GOD IS GOOD and the devotions have helped me to seek the calm and love of the Father who is waiting for me. I have cried while writing these lines because I only want to be at the feet of Jesus.” - Meli J.V. (Primeros 15) “Your daily devotional is such a huge blessing in my life! I was receiving it and reading it occasionally and then I got hit with a cancer diagnosis earlier this month. Your devotional has become a lifeline for me and I look forward to it every day and have grown so much through the truths you share! I often post the links on Facebook, too, and want to spread the word to everyone I know. Thank you for your amazing ministry.” - Tammy L.

2021 stats:

Aggregate audience across all platforms:

91,545

People reading the Daily Devotional online each month:

18,726

Facebook likes:

66,890

Instagram followers:

414 8

YOU’RE THE REASON WE DO WHAT WE DO! Our mission is to equip parents just like you with the practical and spiritual help they need to raise kids biblically in today’s culture. In doing this, the Lord has allowed us to reach hundreds of thousands of parents this year alone. Our resources include blogs, prayer journals, workbooks, podcasts, social media, and so much more. In fact, last year we even hosted our first ever digital parenting event with over 50 parenting experts. We also launched the Christian Parenting Podcast Network with 16 shows speaking into virtually anything a parent might be facing.

THE NUMBERS BEHIND THE MISSION. Without a doubt, there are countless points of impact we will never see. But we’re thankful for glimpses of how the Lord is using our ministry to equip perfectly imperfect parents to be who he created them to be. Aggregate audience across all platforms:

1,132,857

Instagram followers:

30,235

Facebook likes:

157,983

Number of people reading Christian Parenting resources monthly:

208,235

Annual video views:

324,795

Podcast downloads:

338,602

Countries reached:

214

YOUR SUPPORT MAKES THE DIFFERENCE. It would be impossible for us to accomplish any of this without your financial support of Christian Parenting. We’re so often reminded of your generosity when we receive encouraging notes these: “The practical, biblically-grounded suggestions you’ve shared on ways to reduce anxiety, both personally and for my kids, has proven invaluable during this unprecedented year.” - Reader, Christian Parenting

“I love this podcast! It is relevant, fun, and full of practical Christian truth. As a parent of teens, I look forward to listening to the new content each week. It helps me focus on parenting my kids with Christ as the center. Cynthia Yanof is real, funny and easy to listen to!” - Listener, Pardon the Mess

OUR CP FAMILY THANKS YOU! Thank you for allowing us to speak into your parenting. Thank you for being a difference maker through your generosity. And thank you on behalf of every family behind these numbers for believing in God’s greater plans for our parenting.

“I love y’all! You point me to truth, grace, and the hope of Jesus in living my daily life and parenting my girls. So grateful!!” - Julie “Just wanted to let you know Jonathan Pitt’s podcast has been a source of encouragement to me. Grateful Christian Parenting gives him the platform to help those of us struggling through grief.” - Listener, The Journey with Jonathan Pitts

We look forward to partnering with you in 2021 and for many years to come! In this with you, The Christian Parenting Team 11

THANK YOU! At Denison Forum, our calling follows the Apostle Paul’s exhortation to the Christians at Ephesus “to equip the saints for the work of ministry” (Ephesians 4:12). By donating to Denison Forum, you have partnered with us in this great calling, and we could not be more grateful for your generosity. Your giving allows our team at Denison Forum to continue creating biblically based, nonpartisan content that reaches 2.1 million readers, listeners, and viewers across the globe.

YOUR IMPACT BY THE NUMBERS! Because of your support, we are able to reach more and more Christians each month with the resources of Denison Forum across a variety of platforms.

2021 STAT UPDATE: Aggregate audience across all platforms:

Your giving also ensures that Christians are daily influenced, challenged, and encouraged by God’s word on current events, as evidenced by the testimonials you’ll read below.

2,716,528

And as these Christians then influence others in their lives, that means your giving is also making a lasting impact on the culture for God’s glory.

Number of people reading The Daily Article online each month:

With your donations, you are likewise working “to equip the saints for the work of ministry.” We are grateful for your partnership.

Dr. Jim Denison P.S. While you may know Denison Forum because of The Daily Article, we recommend that you also check out The Daily Article Podcast on your preferred podcast app. And be sure to search for Denison Forum on YouTube, Facebook, Twitter, or Instagram. We’d be glad to connect with you on any or all of those platforms.

668,827 Number of countries reached:

228

Podcast downloads:

Facebook likes:

Instagram followers:

Twitter followers:

80,840

5,785

394,331

39,307

Annual video views:

1,560,358 Number of books ordered:

54,411 BECAUSE OF YOUR SUPPORT... Because of your generous support, the readers and listeners below have been impacted by Denison Forum content. Read their stories and be blessed! “I read your insights daily and it’s always refreshing to focus on the Lord all day in prayer and contemplation of God’s eternal word! I appreciate the messages and the opportunity to continue to seek our Lord every day in prayer! God bless you!” —CATHERINE “I’ve been challenged and encouraged by the Biblical teachings and worldview presented here in the Denison Forum. Renewing of minds with God’s word will be the way that we continually course correct to live in God’s Way. Keep up the great work!” —DARRYL “Timely (and timeless) encouragement for a day that needs a dose of hope - thanks!” —JEFFREY “Nice to read something that helps, encourages, and convicts, guides and pushes us (me) to apply what I know and should know as a Christ follower. God’s blessings on your ministry.” —MIKE “As a missionary for nearly 30 years in Asia, I have enjoyed reading your articles for many years now....helps me to understand what is going on in the US church and elsewhere. I have shared your articulations to many others...THANK YOU!” —TIM 14