DEMA Show 2016 Preview

DEMA SHOW 2016 Las Vegas Convention Center • Las Vegas, NV

40TH ANNUAL

NOVEMBER 16–19, 2016

EXPAND YOUR WORLD The world’s ONLY international trade-only event for the diving, action watersports and travel industries!

REGISTER TODAY AT DEMAShow.com/Register

IT’S ALL DESIGNED WITH YOU — THE DIVE PROFESSIONAL

IN MIND

EXPAND YOUR BUSINESS

and discover the latest innovations and product trends from 500+ leading dive equipment manufacturers, travel destinations, apparel wholesalers and service providers.

EXPAND YOUR CAREER

by taking advantage of 250+ professional development sessions featuring industry trends, current economic topics and technical training.

EXPAND YOUR NETWORK EXPAND YOUR WORLD with peers, suppliers and existing customers through non-stop engagement opportunities with 9,000+ credentialed industry colleagues.

only at DEMA Show with the resources, contacts, products and education you need to enhance your industry edge.

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DEMA SHOW is YOUR Show DEMA Show is the most comprehensive event for the dive, action watersports and travel industries. Come to Las Vegas to find new solutions, discover the latest trends, and gain new perspectives to be the strongest and smartest competitor in your market.

Download the DEMA Show Mobile App for free in the Apple or Android store!

Download the DEMA Show Mobile App for complete show information (when available) and interactive features for navigating educational sessions, exhibitors, floor maps, special events and so much more.

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DEMA Show | November 16–19, 2016 | Las Vegas Convention Center, Las Vegas, NV

Register today at DEMAShow.com/Register

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SCHEDULE-AT-A-GLANCE MONDAY, NOVEMBER 14 8:00 AM – 5:00 PM

FRIDAY, NOVEMBER 18

Exhibitor Registration & Move-In

TUESDAY, NOVEMBER 15 8:00 AM – 5:00 PM

Exhibitor Registration & Move-In

10:00 AM – 5:00 PM

Attendee/Media Registration

3:30 PM – 4:30 PM

xhibitor Appreciation 2-for-1 Happy E Hour

8:00 AM – 6:00 PM

Registration

8:30 AM – 9:45 AM

I ntroducing DEMA’s Consumer Marketing Campaign (Open to All)

10:00 AM – 3:45 PM

DEMA-Sponsored Education

10:00 AM – 6:00 PM

Exhibit Hall Open

6:30 PM – 11:30 PM

DEMA Awards Party

SATURDAY, NOVEMBER 19

WEDNESDAY, NOVEMBER 16 7:00 AM – 6:00 PM

Registration

8:30 AM – 9:45 AM

DEMA-Sponsored Education

10:00 AM – 3:45 PM

DEMA-Sponsored Education

9:00 AM – 4:00 PM

Registration

10:00 AM – 6:00 PM

Exhibit Hall Open

10:00 AM – 5:00 PM

Exhibit Hall Open

1:00 PM – 2:15 PM

Keynote Session (Open to All)

TAKING PLACE DAILY (See DEMAShow.com for complete details)

THURSDAY, NOVEMBER 17 Registration

8:30 AM – 9:45 AM

DEMA Member Update & Annual Meeting (Open to All)

8:30 AM – 3:45 PM

DEMA-Sponsored Education

10:00 AM – 6:00 PM

Exhibit Hall Open

Image Resource Center Snapshot Sessions Technical Diving Resource Center Snapshot Sessions

Schedule subject to change.

THANK YOU TO OUR DEMA SHOW 2016 SPONSORS & MEDIA PARTNERS

Booth #4155

Booth #8188

Booths #2264 & 2266

Booth #3050

Booth #1057

Booths #7225, 7220, 7221

Booth #4095

Booth #4024

Booth #622

Booth #1108

Founded in 1992

Booth #5220

Booth #8186

Booth #6206

Booth #1098

Booth #3181 Booth #2042

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DEMA Show | November 16–19, 2016 | Las Vegas Convention Center, Las Vegas, NV

Set foot on the DEMA Show Floor and EXPAND your business and career.

With 500+ exhibitors and 140,000+ sq. ft. of exhibit space — you will find everything you need for your business in one place.

TAKE ADVANTAGE OF SHOW-ONLY PROMOTIONS, DISCOUNTS AND SPECIALS! Only at DEMA Show can you meet with a wide variety of organizations featuring thousands of dive products, services and destinations, including:

Exhibitor-Sponsored Seminars

8:00 AM – 6:00 PM

DEMA SHOW 2016 EXHIBITORS

Air Station Equipment Airlines and Charter Services Boats and Marine Products Computers and Software Products Cylinders and Valves Dive and Adventure Travel Destinations Dive and Ocean Sports Apparel and Swimwear Dive Training and Instructional Materials Diving, Snorkeling and Ocean Sports Gear Equipment and Accessories Financial Services and Planning Hotels and Resorts Merchandising and POP Displays Metal Detectors Ocean/Underwater-Themed Lifestyle Products and Accessories Paddle Sports Equipment Regulators and Breathing Apparatus Retail Aids and Equipment Safety and Research Organizations Scuba Tour Operators and Boat Operators Small Business Products and Services Sports and Lifestyle Apparel Suncare Products Support Products and Services Travel Accessories Underwater Communications Equipment Underwater Lights Underwater Photography and Videography Underwater Vehicles Windsurfing Equipment

EXHIBIT HALL HOURS WEDNESDAY, NOVEMBER 16

10:00 AM - 6:00 PM

THURSDAY, NOVEMBER 17 10:00 AM - 6:00 PM

FRIDAY, NOVEMBER 18 10:00 AM - 6:00 PM

SATURDAY, NOVEMBER 19 10:00 AM - 5:00 PM

DEMA SHOW

EXCLUSIVES DEMA CENTRAL

This year’s 28th annual DEMA Awards Party will kick off with a networking cocktail hour followed by a delectable array of food and desserts, memorable awards ceremony and high-energy live entertainment that will have you singing and dancing the night away.

KEYNOTE SESSION: RETAIL TRENDS AND HOW THEY AFFECT YOUR BUSINESS

Buyers expect you to be as savvy as Amazon and Macy’s. Join Larry Mersereau, President of PromoPower, as he shares real-world strategies culled from years of direct business experience to analyze the world of retail and how its trends affect your business.

Visit the DEMA Booth #5223 and get the latest on DEMA’s new Go Dive Now marketing campaign. While there, become a 2017 DEMA Member and save $50.

Those renewing on site will also receive a special Member gift! While in the area, head across the main aisle and bid on an item in the DEMA Show Silent Auction – proceeds benefit DEMA’s Industry programs. You can also learn more about creating man-made reefs out of retired vessels in DEMA’s Ships 2 Reefs booth and honor our Industry’s icons in the DEMA Hall of Fame. You won’t want to miss all that is happening!

IMAGE RESOURCE CENTER (IRC)

The IRC is dedicated to attendees looking for photography- and video-related exhibitors.

It will also feature instructional seminars on all aspects of underwater photography and videography. Exhibitors will be on hand for product demonstrations and tips to incorporate photography and videography into your business strategy.

NEW PRODUCT SHOWCASE

Explore the latest products and technologies being introduced to the industry at DEMA Show 2016!

FIRST-TIME EXHIBITOR CENTER Check out the First-Time Exhibitor Center for exhibitors new to DEMA Show in 2016.

SCUBA DEMONSTRATION POOL

Exhibitors will be on hand for new product demonstrations and will allow attendees to test out the latest product innovations.

40 YEARS 40TH ANNUAL

OF DEMA SHOW

DEMA Show 2016 marks the 40th annual DEMA Show. Stop by the DEMA Hall of Fame Booth and “Share Your Story” about your first and favorite DEMA Show memories. Help us celebrate 40 years of bringing businesses together to grow the Diving Industry worldwide.

TECHNICAL DIVING RESOURCE CENTER (TDRC)

The TDRC is dedicated to attendees who are looking for technical diving-related exhibitors. The TDRC will feature seminars on technical diving and the latest and greatest in technical diving gear.

Register today at DEMAShow.com/Register

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DEMA-SPONSORED EDUCATION DEMA-Sponsored Education offerings are divided into tracks to help you quickly and easily find the sessions that are of interest to you and meet your specific needs.

Marketing

Sales

Operations

Special Sessions: Open to All

DEMA-SPONSORED EDUCATION Marketing

WEDNESDAY, NOVEMBER 16 10:00 AM – 10:45 AM

Wednesday, November 16 Room S231

Room S232

Thursday, November 17 Room S231

Room S232

Friday, November 18 Room S233 DEMA Member Update and Annual Meeting Tom Ingram

8:30 AM – 9:45 AM

Harness the Power of Mobile Ken Countess 10:00 AM – 10:45 AM

What It Takes to Be a FiveStar Dive Shop Tom Shay

Social Media 101: Why Use It, Which Channels to Use and What to Say? Ken Countess

Room S231 CUBA: Bottom Line and Bottom Time Amy Houghton Warren

Youth Engagement in Diving: An Invitation to the Next Generation Angela Cowan

Attracting Talent: Still Haven’t Found What You’re Looking for?

Shelli Hendricks

Room S232

Saturday, November 19 Room S231 The Current State of Shark Dive Tourism: The Good, The Bad and the Future Rick MacPherson

Dinosaur Wisdom David Fellman

HARNESS THE POWER OF MOBILE Ken Countess, Managing Director, The Countess Group — Marketing & Communications Room: S231 Today, lots of consumers are using mobile devices to find what they need, assess their options and make purchase decisions, making local listings more important than ever. Small businesses that start embracing mobile now will be the ones best able to compete.

Understand this mobile transition so you don’t get left behind.

Session Outcomes: • Learn how to use mobile technology to drive more business • Learn how to drive action with mobile marketing • Learn how to create content with and for mobile

10:00 AM – 10:45 AM Service Sells — Creating Services That Add Value, Generate Sales and Inspire Happy 11:00 AM – Customers for Your Dive Business!

11:45 AM Lynn Switanowski

PostCard POWER Larry Mersereau

The Eight Essential Elements of Managing a HighPerformance Selling Floor Wendi Swanson

The Business of Dive Travel — Enhancing Sales Efficiency between Suppliers and Sellers of Scuba Diving Travel Kenneth Knezick

Navigating the Waters of Payment Processing: Understanding What You’re Paying to Take Money, and Learn How to Pay Less Devereaux Clifford

Effective and Time-Saving Strategies for YOUR Online Marketing Amy Houghton Warren

Standout Email Subject Lines — Get Open, Get 12:00 PM – Read, Get Results 12:45 PM Ken Countess

You Can Hire a Manager, But You Can’t Hire an Owner Tom Shay

The Power of Video Marketing — YouTube, Vimeo and More Ken Countess

Developing Talent for the Future Shelli Hendricks

The Best Free Social Media Tools for the Dive Industry Steve Huskey

Stop. Think.

Manage!

David Fellman

WHAT IT TAKES TO BE A FIVE-STAR DIVE SHOP Tom Shay, Principal, Profits Plus Solutions Room: S232 There are already criteria to judge a hotel, restaurant or spa with regard to the quality of the business. Now, you can employ evaluation criteria specific to your dive shop.

Session Outcomes: • Learn to evaluate your business with regard to profitability and how to address competition — from both inside and outside of the industry • Learn 10 key methods to evaluate your dive shop, including self-evaluation of the owner or manager as well as everything in the dive shop from marketing to staff to merchandising

11:00 AM – 11:45 AM

1:00 PM – 2:15 PM

3:00 PM – 3:45 PM

Keynote Session: Retail Trends and How They Affect Your Business Larry Mersereau

Wowing Customers and Winning Dollars: How to Get Your Dive Shop Customers Off the Internet, Out of Big Box Stores and Through Your Front Door Lynn Switanowski

New Department of Labor Overtime Rules and How They Impact Your Business Bill Ford

Collaborate to Grow the Industry: Learn About DEMA’s Go Dive Now Consumer Marketing Campaign Tom Ingram

How to Turn Your Website into Your Best Salesperson Steve Huskey

“Can I Help You?” “Are You Finding Everything All Right?” and Other Retail Tragedies Wendi Swanson

How to Be Successful with Google Adwords Steve Huskey

How to Organize and Sell Group Trips Steve Weaver

How to Acquire and Use Online Reviews in the Dive Industry Steve Huskey

Seminars, dates, times and rooms subject to change.

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DEMA Show | November 16–19, 2016 | Las Vegas Convention Center, Las Vegas, NV

SERVICE SELLS — CREATING SERVICES THAT ADD VALUE, GENERATE SALES AND INSPIRE HAPPY CUSTOMERS FOR YOUR DIVE BUSINESS! Lynn Switanowski, Founder and President, Creative Business Consulting Group Room: S231 Older consumers are looking for a “do it for me” experience while today’s younger consumers are searching for experiences as a must-have during a purchase process. How is your dive business responding? Learn how to create service offerings for your dive business that produce sales — and value — for your customers all while improving brand loyalty.

Learn how your dive business can change the minds and hearts of your customers using the services you provide.

Session Outcomes: • Learn how to create programming and marketing offers that will connect more effectively with every generation of customers for your business • Learn how to turn enhanced relationships into more sales for your dive business by offering value-added services • Learn how to measure the cost-benefit of new service offerings based on customer reactions and referrals

Operations

Special Sessions: Open to All

Sales

11:00 AM – 11:45 AM

POSTCARD POWER Larry Mersereau, President, PromoPower Room: S232 Don’t turn your nose up! In a world where many marketers think online, email and social media are the be-all, end-all solutions, the lowly postcard still stands tall. (No spam filters to navigate!) In this lively session, learn Larry’s Magic Formula for Persuasion and about optimum use of mailing lists (including insight on DEMA’s AnySite® program).

Session Outcomes: • Learn Larry’s simple formula for writing compelling copy • Learn the simplest AND most graphic design skills that will help you grab and hold readers’ attention • Learn list and timing tips that will lift response to your postcard mailings

12:00 PM – 12:45 PM

STANDOUT EMAIL SUBJECT LINES — GET OPEN, GET READ, GET RESULTS Ken Countess, Managing Director, The Countess Group — Marketing & Communications Room: S231 Ignored — or engaging? How are your subject lines working — or NOT working — to capture the attention and interest of your audience?

Whether you are trying to get read, realize revenue, increase your reach or inspire referrals, your subject lines are keys to your success!

Session Outcomes: • Learn three keys that make or break your subject line (and how short your window really is...)

• Learn what works — and what does NOT work — in capturing your reader’s attention • Learn to make length, brand, urgency and offers work for your subject lines • Compare before and after examples that make it crystal clear how to improve your results • Learn to get their attention, get them in the door and get the response you desire

12:00 PM – 12:45 PM

YOU CAN HIRE A MANAGER, BUT YOU CAN’T HIRE AN OWNER Tom Shay, Principal, Profits Plus Solutions Room: S232 Too many owners of dive shops spend much of their day performing tasks that should be handled by their employees. This often happens because of micro-management, an owner who has too much to do, or employees not being able to handle the responsibilities given to them. Duties that should be the responsibility of the owner are outlined, as well as how attention given to them can enhance dive shop sales and profitability.

Session Outcomes: • Learn to determine which duties the owner should address and what these duties should include • Discuss the financial, business planning and self-improvement components that should be the responsibility of every owner

1:00 PM – 2:15 PM

KEYNOTE SESSION: RETAIL TRENDS AND HOW THEY AFFECT YOUR BUSINESS Larry Mersereau, President, PromoPower Room: S231 What’s happening in the world of retail, and how do the trends affect your business? Look at some key retail indicators, but not in a boring session loaded with charts and graphs.

Discuss as a group what those trends mean to your business. Your next business move may well be found in the notes and ideas you take down during this session! Don’t ignore what’s going on in retail nationally. Buyers expect you to be as savvy as Amazon and Macy’s. After this, you will be!

Session Outcomes: • Review current research into consumer habits and what they expect from you • See what’s going on in big retail and how that affects you as a small business • Learn about the latest impact of technology for retailers and what customers want

3:00 PM – 3:45 PM

WOWING CUSTOMERS AND WINNING DOLLARS: HOW TO GET YOUR DIVE SHOP CUSTOMERS OFF THE INTERNET, OUT OF BIG BOX STORES AND THROUGH YOUR FRONT DOOR Lynn Switanowski, Founder and President, Creative Business Consulting Group Room: S231 Dive shop owners are constantly trying to win the eyes, ears and wallets of customers and get them through the front door of their stores. Price has become transparent and dive retailers are challenged to offer unique products and services that aren’t found elsewhere in the market. Learn how to create unique experiences and products that will build customer loyalty and how to market those experiences with customers to drive sales.

Session Outcomes: • Learn how to follow market trends in order to adapt to changing dive market conditions • Learn which products and services your dive shop can offer to create “exclusive” loyalty from your customers • Understand how to create a “market-ofone” shopper experience with your dive shop marketing programs that will connect more effectively with your customers

Register today at DEMAShow.com/Register

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DEMA-SPONSORED EDUCATION Marketing 3:00 PM – 3:45 PM

HOW TO TURN YOUR WEBSITE INTO YOUR BEST SALESPERSON Steve Huskey, Vice President of Marketing, High 5 Promotions Room: S232 Do you know which pictures convey trust on your website? Do you know which fonts speak to 38- to 53-year-old, affluent, willing-andable-to-travel market? Learn how to keep people engaged with your website and how to stay in front of them after they leave your website. Bring your laptop and your website login info so you can make real-time changes during this valuable session.

Session Outcomes: • Learn how to use pictures to keep people on your website longer • Learn how colors and fonts affect whether people are going to buy from you • Learn how to use videos that do not hinder the performance of your site • Learn how to keep your ads in front of people after they leave your website

THURSDAY, NOVEMBER 17 8:30 AM – 9:45 AM

DEMA MEMBER UPDATE AND ANNUAL MEETING Tom Ingram, President and CEO, DEMA Room: S233 Network with fellow industry leaders and influencers as you learn about DEMA’s future plans and programs to help the dive industry succeed.

10:00 AM – 10:45 AM

SOCIAL MEDIA 101: WHY USE IT, WHICH CHANNELS TO USE AND WHAT TO SAY? Ken Countess, Managing Director, The Countess Group — Marketing & Communications Room: S231 Have you been thinking about marketing your business using social media, but you feel overwhelmed and not sure how to get started? Or maybe you’re not convinced that it works? Discover the value of using social media to reach your customers, how it leads to new customers and how it drives repeat business from your current customers.

Take a look at Facebook, Instagram, Twitter, LinkedIn, Google+ and Pinterest — and get help deciding what is right for your business.

Session Outcomes: • Learn how small businesses are using social media to increase revenue • Learn how potential customers are also using social media to help make purchase decisions • Learn the core concepts of the engagement marketing cycle

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Operations

Sales

10:00 AM – 10:45 AM

ATTRACTING TALENT: STILL HAVEN’T FOUND WHAT YOU’RE LOOKING FOR? Shelli Hendricks, Talent Strategy Consultant, Blue Horizon Solutions Room: S232 Be sure your recruiting investments are attracting, evaluating and selecting the right talent for long-term success in your business.

This hands-on session helps business leaders develop a recruiting strategy that delivers results. By focusing on this “Key to Unlocking Talent,” business leaders can expect to see higher quality recruitment, higher employee engagement and retention, and higher customer satisfaction, all of which increase the bottom line.

Session Outcomes: • Understand targeted recruiting efforts • Discover qualifications that matter • Determine organizational fit • Align recruiting efforts to success metrics

11:00 AM – 11:45 AM

THE EIGHT ESSENTIAL ELEMENTS OF MANAGING A HIGH-PERFORMANCE SELLING FLOOR Wendi Swanson, Senior Consultant, The Friedman Group Room: S231 The Friedman Group’s experience in working with thousands of companies since 1980 has enabled them to identify the common sales management elements that are always present in the most highly successful organizations. These vital elements are known, yet many owners choose an à la carte method of management. That’s like having a body with a heart and lungs but no kidneys! When all eight essential elements are in place with a sustained focus, the sky is the limit.

Session Outcomes: • Analyze what simple steps are missing in your sales management methodology • Learn to apply the eight essential elements in your business

DEMA Show | November 16–19, 2016 | Las Vegas Convention Center, Las Vegas, NV

Special Sessions: Open to All 11:00 AM – 11:45 AM

THE BUSINESS OF DIVE TRAVEL — ENHANCING SALES EFFICIENCY BETWEEN SUPPLIERS AND SELLERS OF SCUBA DIVING TRAVEL Kenneth Knezick, President, Island Dreams Travel Room: S232 Enhance sales efficiency between the various players in your business of scuba diving travel. Compare disparate perspectives between the supply and sales side of dive travel, and discover ways to improve communications, create more effective sales and, ultimately, provide better service to the dive travel consumer. Gain a better understanding of the dive travel business and come away with tools to improve your own participation in the process.

Session Outcomes: • Address the impact of language barriers and cultural differences • Learn the importance of accurate product descriptions and pricing strategies, and even the effects of foreign currency fluctuations • Explore the differences between the various actors in dive travel • Find ways to bridge those gaps to mutual advantage

12:00 PM – 12:45 PM

THE POWER OF VIDEO MARKETING — YOUTUBE, VIMEO AND MORE Ken Countess, Managing Director, The Countess Group — Marketing & Communications Room: S231 Did you know an online video can improve sales conversion rates by as much as 30%?

Video use as a marketing tool is growing by leaps and bounds. Billions of videos are watched each day! They are finding their way into search engine results, email marketing campaigns, and Facebook, Twitter and LinkedIn updates each day. This entertaining seminar shows how free video marketing solutions like YouTube and Facebook can boost your company’s sales and net income.

Session Outcomes: • See how video can be used to reduce operational costs and bring your marketing efforts to new heights • Learn how to get started with YouTube • Learn the best practices for creating online video and how to create a high-impact piece • Learn how video can help your business through Search Engine Optimization (SEO) • Learn which hardware and software you can use to create and edit video cost-effectively

12:00 PM – 12:45 PM

DEVELOPING TALENT FOR THE FUTURE Shelli Hendricks, Talent Strategy Consultant, Blue Horizon Solutions Room: S232 One of the best ways to demonstrate commitment to employees is by investing in their development. This workshop focuses on identifying skills required for success, leveraging strengths and closing competency gaps within your team. By implementing a robust talent strategy, business leaders can expect to see higher quality recruitment, higher employee engagement and retention, and higher customer satisfaction, all of which increase the bottom line.

Session Outcomes: • Identify skills for success in your business • Review clear examples of skill mastery • Learn how to maximize employee strengths • Learn how to provide meaningful feedback on competency gaps • Learn how to coach for development

1:00 PM – 2:15 PM

COLLABORATE TO GROW THE INDUSTRY: LEARN ABOUT DEMA’S GO DIVE NOW CONSUMER MARKETING CAMPAIGN Tom Ingram, President and CEO, DEMA Room: S231 The Go Dive Now campaign has made good progress on generating new customer leads for the dive industry. Join us for this informative session to learn about progress to date and how you can be a part of this evolving effort to increase our industry’s customer base. Share successes, ask questions, bring suggestions and take part in the collaborative effort that will continue to make this program work for the industry.

3:00 PM – 3:45 PM

“CAN I HELP YOU?” “ARE YOU FINDING EVERYTHING ALL RIGHT?” AND OTHER RETAIL TRAGEDIES Wendi Swanson, Senior Consultant, The Friedman Group Room: S231 Engaging customers is, without a doubt, the most critical step in all of selling and one that salespeople struggle with the most.

Session Outcomes: • Learn why opening the sale effectively is so essential • Learn why customer resistance exists and how to get past it • Learn how to create a welcome environment • Learn how engaging customers is as much about your physical approach as what you say • Learn what to do when all else fails

3:00 PM – 3:45 PM

HOW TO BE SUCCESSFUL WITH GOOGLE ADWORDS Steve Huskey, Vice President of Marketing, High 5 Promotions Room: S232 Want to know how to be successful with AdWords from the Wizard of Google? Learn about setting up an AdWords campaign and improving your results. Get up to speed quickly so you can create successful ads and turn your advertising investment into revenue.

Are you ready to take your performance to the next level? If so, come and bring your username, password and computer to class.

Session Outcomes: • Understand how to use Google AdWords to capture new customers • Learn how to link your analytics account with AdWords • Learn the best settings for AdWords in the dive industry • Learn how to save at least 30% of your budget • Learn tracking for improving results over time and for tracking return on investment

FRIDAY, NOVEMBER 18 8:30 AM – 9:45 AM

CUBA: BOTTOM LINE AND BOTTOM TIME Amy Houghton Warren, Managing Partner, Cuba Scuba Room: S231 Cuba is the new hot destination for dive travel. Yet it can be confusing with so much conflicting information and constant changes.

Learn what the new U.S. policy changes mean for you and your clients, and how to dive this destination and be profitable simultaneously.

Session Outcomes: • Understand what’s compliant and what’s not • Become familiar with the top three dive regions in Cuba; their differences and benefits to divers • Learn how to set client expectations and accurately position Cuba amidst soaring demand • Learn the three things you need to know to implement a successful, profitable dive trip program to Cuba

10:00 AM – 10:45 AM

YOUTH ENGAGEMENT IN DIVING: AN INVITATION TO THE NEXT GENERATION Angela Cowan, Communications Coordinator, NAUI Worldwide Room: S231 In 2015, open water-level certification data kept pace with the 1.5% average annual decline observed between 2005 and 2014 (DEMA). The key to addressing this trend is activating and inviting the next generation of divers to participate in the sport of scuba diving through youth-based scuba training programs. Success centers around helping students grow more confident and empowered, to experience community and a shared culture, and to gain valuable life and leadership skills.

Session Outcomes: • Understand the ways in which youth can be more engaged in the diving industry and motivated to continue their diving education, supporting the diving community both locally and globally • Receive successful examples (case studies) of youth diver training programs to reference and collaborate with in order to grow the number of youth involved in your diver training programs

10:00 AM – 10:45 AM

DINOSAUR WISDOM David Fellman, President, David Fellman & Associates Room: S232 Dave Fellman believes in strong fundamentals. “Everyone seems to be looking for a new way to sell,” he says, “because the perception is that the old way isn’t working.

It’s not that the old ways don’t work, it’s just that most salespeople don’t execute the fundamentals very well.” Dinosaur Wisdom is a very modern presentation of those fundamentals, and either teaches or reminds you and your sales team how to sell yourself and your products more effectively.

Session Outcomes: • Learn how to differentiate yourself from your competitors through questions, not just answers; and through actions, not just statements • Learn how to get organized for effective selling • Learn how to overcome the most common sales obstacles and objections, including the price objection • Learn how to use Facebook, Twitter and LinkedIn more effectively to SUPPORT your fundamentals, not replace them

Register today at DEMAShow.com/Register

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DEMA-SPONSORED EDUCATION Marketing

FRIDAY, NOVEMBER 18 (cont.)

11:00 AM – 11:45 AM

NAVIGATING THE WATERS OF PAYMENT PROCESSING: UNDERSTANDING WHAT YOU’RE PAYING TO TAKE MONEY, AND LEARN HOW TO PAY LESS Devereaux Clifford, Managing Director and CFO, Desormais Management, LLC Room: S231 As a businessperson, you pay to take money — sometimes much more than you should.

This seminar pulls back the curtain on how non-cash payments work, how to determine what a business is actually paying for these services, and what they should be costing current DEMA members. Discuss POS and shop management systems, and key elements to look for as you assess these productivity tools.

Session Outcomes: • Understand what goes into accepting noncash payments • Clarify the “wholesale” cost of these services • Review the services available to you as a DEMA member, including complimentary analysis of your current processing efficiency • Outline a path to saving multiples of your annual DEMA membership without degrading your customer’s experience

11:00 AM – 11:45 AM

EFFECTIVE AND TIME-SAVING STRATEGIES FOR YOUR ONLINE MARKETING Amy Houghton Warren, Managing Partner, Cuba Scuba Room: S232 Busy dive industry professionals need tools and tips to improve the effectiveness of their current online marketing strategy and implementation. Chock-full of helpful nuggets you can use right now, this seminar packs a punch to your web arsenal without leaving you feeling overwhelmed or bogged down.

Session Outcomes: • Learn three simple tools/platforms to improve your effectiveness and save you time • Learn how to use proven, best practice for your integrated online marketing • Learn how to lead with good, fresh content (without recreating the wheel) • Learn how to improve your cost per lead using Facebook ads and two ways to measure your effectiveness • Take home a content marketing map to help streamline your planning

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Operations

Sales

12:00 PM – 12:45 PM

THE BEST FREE SOCIAL MEDIA TOOLS FOR THE DIVE INDUSTRY Steve Huskey, Vice President of Marketing, High 5 Promotions Room: S231 Are you using the best social media tools to multiply your time? Learn how to use the best social media tools for the dive industry and distinguish between good content and bad content. See how reporting features can help you understand psycho-graphic and behavioral marketing data for use in future marketing. Bring your computer, username and password for your social media outlets.

Session Outcomes: • Receive step-by-step instructions on how to identify and use relevant social media outlets for the dive industry and for your business • Understand how to use automation to multiply your time • Understand how to write quality content in 90 seconds that will rank as well as a fullpage blog entry • Learn how to evaluate social media tools to fit your business in the future

12:00 PM – 12:45 PM

STOP. THINK. MANAGE! David Fellman, President, David Fellman & Associates Room: S232 The quality of management has a very direct bearing on the success of any business.

According to Dave Fellman, a manager has to be a combination of teacher, coach, parent, subject matter expert, hero, villain and mind reader. The core attitude is not about being a boss; it is about being an enabler. Your job is to help the people on your team(s) do their jobs well.

Session Outcomes: • Learn how to build critical management skills and attitudes • Learn how to measure performance by objectives and subjectives • Learn how to build teams that are appropriate for your challenges • Learn how to train team-member skills and motivate team-member attitudes

1:00 PM – 2:15 PM

NEW DEPARTMENT OF LABOR OVERTIME RULES AND HOW THEY IMPACT YOUR BUSINESS Bill Ford, President and CEO, SESCO Management Consultants Room: S231 It has been over 10 years since the Department of Labor overhauled the Fair Labor Standards Act for overtime regulations.

Over two years ago, President Obama directed the Department of Labor to look at the regulations. As a result, the guaranteed salary to be exempt has been raised from $23,660 to $47,476 — effective December 1, 2016. Join us for this informative session to learn how the new regulations impact your business regardless of the size, and how you can prepare for the upcoming changes.

DEMA Show | November 16–19, 2016 | Las Vegas Convention Center, Las Vegas, NV

Special Sessions: Open to All

EXHIBITOR-SPONSORED SEMINARS Educational sessions delivered by real organizations in the industry offering practical, innovative ideas and solutions to expand your business.

3:00 PM – 3:45 PM

HOW TO ORGANIZE AND SELL GROUP TRIPS Steve Weaver, Owner, Dream Weaver Travel Room: S231 Learn the steps to organizing and selling group trips, starting from why you should offer group trips to marketing ideas and strategies for successfully selling them.

Session Outcomes: • Learn how to choose a destination • Learn how to organize all aspects of the trip • Learn how to package and price a group dive trip • Learn how to increase profits on dive travel • Learn how to market your offerings

3:00 PM – 3:45 PM

HOW TO ACQUIRE AND USE ONLINE REVIEWS IN THE DIVE INDUSTRY Steve Huskey, Vice President of Marketing, High 5 Promotions Room: S232 Online reviews are a major factor when customers are choosing a dive experience.

Learn how to use the reviews you have and how to acquire more reviews in 2017.

Session Outcomes: • Learn specifics of how to acquire more reviews, when and how to ask for a review, and what to do with reviews when you get them or get too many • Learn how to motivate employees to get reviews • Learn a four-step system for responding to negative reviews • Learn methods for managing your online reputation

SATURDAY, NOVEMBER 19 8:30 AM – 9:45 AM

THE CURRENT STATE OF SHARK DIVE TOURISM: THE GOOD, THE BAD AND THE FUTURE Rick MacPherson, Principal and Founder, Sustainable Shark Diving Room: S231 The shark dive tourism niche is big business within the diving community, and there is no sign of the trend slowing down for this rapidly growing segment of adventure tourism.

New shark dive operations appear each year, yet until recently, no standardized best practices nor system for evaluating business performance had emerged. Get an overview of global shark tourism and the launch of new tools to assist shark dive businesses in achieving safer, more sustainable operations.

Session Outcomes: • Understand the breadth, diversity and growth potential of shark/ray tourism globally • Understand what divers are looking for in a shark dive experience • Access the most current best practices for operators interested in offering shark dive tours • Become familiar with sustainablesharkdiving.com, the world’s first “TripAdvisor” for shark diving

MONDAY, NOVEMBER 14

10:00 AM – 11:00 AM

11:00 AM – 6:00 PM

Divers Alert Network

Mares Lab Abyss 22 NAVY II Service Technician Training Course

Protect What You Love! Adopt a Dive Site™ with Project AWARE®

Divers Alert Network

Retirement Planning 101

Huish Outdoors

CDTC Q&A: What It Takes to Become a PADI Course Director

How to Increase Customer Lifetime Value — Going Beyond Open Water

Integrating Digital Products

HEAD Sports

TUESDAY, NOVEMBER 15 8:00 AM – 1:00 PM Mares Lab Service Technician Update Course (1-Day) Option 1

HEAD Sports

8:00 AM – 5:00 PM PSI-PCI Visual Cylinder Inspector

Professional Scuba Inspectors, Inc. PSI-PCI Visual Cylinder Inspector Refresh

Professional Scuba Inspectors, Inc. 9:00 AM – 6:00 PM AUP Open Circuit Technician Course

American Underwater Products

Vanishing 24/7 Chamber

PADI PADI

10:00 AM – 12:00 PM Suunto: Mastering Instrument Sales

Huish Outdoors

10:00 AM – 1:00 PM Cressi’s Professional Technician Training Course — Regulators

CRESSI

10:00 AM – 2:00 PM TUSA CARE Service Seminar

TUSA

10:30 AM – 12:30 PM PSI-PCI Eddy Current Technician

1:00 PM – 2:00 PM

Navigating the Internet and Social Media for Dive Information Huish Outdoors Digital Marketing Strategies for Retailers

3:00 PM – 4:00 PM Harvesting and Aquaculture Divers: Perils for Those Who Bring Us Our Seafood

Divers Alert Network

PADI

PADI

PADI

Niche Market Mastery

TUSA: In-Depth 2017

PADI

TUSA

1:30 PM – 3:00 PM

4:00 PM – 4:45 PM

Huish Outdoors

Teaching NAUI/DAN First Aid by Jim Gunderson

1:30 PM – 3:30 PM

Dive Philippines with Bo Mancao

Zeagle Regulator Repair — Octo-Z

NAUI Worldwide

PSI-PCI Valve Repair Technician

Professional Scuba Inspectors, Inc.

Philippine Department of Tourism Title Forthcoming

2:00 PM – 3:00 PM

Vals-Tech, Inc.

Hydration and Diving Safety: Not as Simple as You May Think

4:00 PM – 5:00 PM

Divers Alert Network

DAN Instructor/Trainer Update

Title Forthcoming

Make Your DAN First Aid Courses Work for You

Inherent Hazards of Mixed Gas Diving

Divers Alert Network

Divers Alert Network

11:00 AM – 12:00 PM

Sharkskin Product Overview and Training

Grow Your Business with Eve Splash

WEDNESDAY, NOVEMBER 16

PADI

8:00 AM – 9:00 AM

Delta P and Barotraumas: What Pressure Can Do to Bodily Gas-Filled Cavities

Dive It Forward with Course Linking

PADI

2:00 PM – 7:00 PM Mares Lab Service Technician Update Course (1-Day) Option 2

HEAD Sports

DAN Examiner Meeting

Divers Alert Network 8:00 AM – 10:00 AM

PSI-PCI Annual Update

Professional Scuba Inspectors, Inc. 11:00 AM – 11:45 AM Vals-Tech, Inc.

Divers Alert Network

Prepared Diver Program

Divers Alert Network

Huish Outdoors PADI

Engage with China — 与中国共赢

PADI

PADI Swim School: How to Grow Your Scuba Business

2:00 PM – 6:00 PM

MARES Lab Service Technician Training Course (2-Day) Option 1

Risk Management 2016: Protect Your Divers and Yourself

CRESSI

9:00 AM – 10:00 AM

12:00 PM – 12:45 PM

Professional Scuba Inspectors, Inc. 8:00 AM – 6:00 PM HEAD Sports

Advances and Challenges in Rebreather Diving

Divers Alert Network

PADI

PADI

How to Transform Your Dive Travel Program from Spinning Wheels to Wheel of Fortune

Cressi’s Professional Technician Training Course — Regulators

3:00 PM – 3:45 PM Scuba in Cuba on the Jardines Aggressor with the People-to-People Cuba Travel Program

Aggressor Fleet

Fly & Sea Dive Adventures

How to Plan, Schedule, Book, Sell and Run More Profitable Group Dive Travel

PADI

12:00 PM – 1:00 PM

Teaching NAUI Tech by Tim O’Leary

9:00 AM – 1:00 PM

Divers Alert Network

PADI Products, Programs and Standards

DAN Instructor/Trainer Update

Zeagle Regulator Repair — First and Second Stage

Non-Fatal Close Calls and Lessons Learned from Scuba Diving Incidents

Huish Outdoors

Divers Alert Network

9:00 AM – 5:00 PM

How to: Zeagle Custom Colors and Sizing

Hollis Rebreather Service Technician Course — Explorer ESCR and Prism 2 CCR

Huish Outdoors

Island Dreams Travel NAUI Worldwide

How to Make $10,000 Selling Palau

Palau Dive Adventures

Divers Alert Network

Modern Marketing Solutions

4:00 PM – 6:00 PM PSI-PCI Oxygen Cylinder Cleaning Technician

Professional Scuba Inspectors, Inc. 5:00 PM – 5:45 PM Becoming a Public Safety Diver by Mike Sieverman

NAUI Worldwide

THURSDAY, NOVEMBER 17 8:00 AM – 6:00 PM MARES Lab Service Technician Training Course (2-Day) Option 1

HEAD Sports

9:00 AM – 10:00 AM Case Series from the DAN Emergency Line: An Interactive Review of Real Cases

Divers Alert Network

DAN Instructor/Trainer Update

Divers Alert Network

Risk Management 2016: Protect Your Divers and Yourself

PADI

American Underwater Products

9:00 AM – 1:00 PM

9:00 AM – 6:00 PM

Atomic Aquatics Regulator Repair — First and Second Stage

AUP Open Circuit Technician Course

American Underwater Products

Huish Outdoors

Register today at DEMAShow.com/Register

13

EXHIBITOR-SPONSORED SEMINARS THURSDAY, NOVEMBER 17 (cont.)

9:00 AM – 5:00 PM Hollis Rebreather Service Technician Course — Explorer ESCR and Prism 2 CCR

American Underwater Products 9:00 AM – 6:00 PM

AUP Open Circuit Technician Course

American Underwater Products 10:00 AM – 10:45 AM Defining the Difference by Dallas Edmiston

NAUI Worldwide

10:00 AM – 11:00 AM The Thrill of the Hunt and Safety in Diving for Lobster

Divers Alert Network

Integrating Digital Products

PADI

Niche Market Mastery

PADI

Suunto: Mastering Instrument Sales

Huish Outdoors

10:00 AM – 1:00 PM Cressi’s Professional Technician Training Course — BCDs and Computers

CRESSI

TUSA CARE Service Seminar

TUSA

10:30 AM – 12:30 PM PSI-PCI Eddy Current Technician

Professional Scuba Inspectors, Inc. 11:00 AM – 11:45 AM Sri Lanka Aggressor — Whales, Dolphins, Coral Reefs, 50 World-Class Wrecks — A New Frontier!

Aggressor Fleet

Increase Online Sales with Diviac Travel

Diviac LLC

How to Transform Your Dive Travel Program from Spinning Wheels to Wheel of Fortune

RAID

Title Forthcoming

Vals-Tech, Inc.

14

12:00 PM – 6:00 PM

4:00 PM – 5:00 PM

11:00 AM – 12:00 PM

DAN Instructor Trainer Workshop (Continued on Saturday)

Divers Alert Network

Advances and Challenges in Rebreather Diving

Operational Gas Toxicities: How to Mitigate Risks

1:00 PM – 2:00 PM

4:00 PM – 6:00 PM

12:00 PM – 12:45 PM

Inherent Hazards of Mixed Gas Diving

PSI-PCI Oxygen Cylinder Cleaning Technician

The “11th Hour Hero” Enterprise

Trends in Recreational Diving Injuries and Fatalities

The Impact of Physiological Stress on Dive Safety

21st-Century Customer Service

Prepared Diver Program

Sharkskin Product Overview and Training

CDTC Q&A: What It Takes to Become a PADI Course Director

Divers Alert Network Divers Alert Network

21st-Century Customer Service

PADI

Engage with China — 与中国共赢

PADI

12:00 PM – 12:45 PM Atlantis Dumaguete: From Nudibranchs to Whale Sharks

Atlantis Philippines — Dive Resorts and Liveaboard I Love the Sea: The Immersive Guide

iLoveTheSea

Success! An Overview of Volunteer Efforts to Save Leatherback Turtles and an Exclusive Preview of Our New Enterprise: “The 11th Hour Heroes”

Save Our Leatherbacks Operation Tourism Malaysia 12:00 PM – 1:00 PM

Divers Alert Network

Divers Alert Network

Huish Outdoors

PADI

Grow Your Business with Eve Splash

How to Increase Customer Lifetime Value — Going Beyond Open Water

PADI

Retirement Planning 101

PADI

2:00 PM – 5:00 PM Cressi’s Professional Technician Training Course — BCDs and Computers

CRESSI

3:00 PM – 3:45 PM Discover the Aggressor Fleet LiveAboard Lifestyle — 20 Yachts in 31 Destinations!

Aggressor Fleet

Atlantis Azores: Exploring Tubbataha in World-Class Style

Atlantis Philippines — Dive Resorts and Liveaboard

PADI

4:00 PM – 6:00 PM PSI-PCI Oxygen Cylinder Cleaning Technician

Professional Scuba Inspectors, Inc. 5:00 PM – 5:45 PM Anse Chastanet Resort’s Bubbly Presentation of St. Lucia’s Diving Delights

Anse Chastanet Resort & Scuba St. Lucia NAUI AGM and Awards

NAUI Worldwide

FRIDAY, NOVEMBER 18

8:00 AM – 6:00 PM

Mystical Mozambique

MARES Lab Service Technician Training Course (2-Day) Option 2

Make Your DAN First Aid Courses Work for You

Divers Alert Network

Operational Gas Toxicities: How to Mitigate Risks

Divers Alert Network

Huish Outdoors Digital Marketing Strategies for Retailers

Huish Outdoors

Modern Marketing Solutions

PADI

Protect What You Love! Adopt a Dive Site™ with Project AWARE®

PADI

1:30 PM – 3:00 PM Atomic Aquatics Regulator Repair — SS1

Huish Outdoors

Professional Scuba Inspectors, Inc.

10:00 AM – 12:00 PM BARE How to Sell and Measure a BARE Drysuit

Professional Scuba Inspectors, Inc.

Huish Outdoors

CRESSI

10:30 AM – 12:30 PM PSI-PCI Eddy Current Technician

Professional Scuba Inspectors, Inc. 11:00 AM – 11:45 AM

OCEANA

RAIDaptive

Vals-Tech, Inc.

3:00 PM – 4:00 PM DAN Instructor/Trainer Update

Divers Alert Network Nutrition and Diving

Divers Alert Network Atomic Aquatics Cobalt Computer Seminar

Huish Outdoors

PADI Products, Programs and Standards

PADI

3:00 PM – 5:00 PM BARE How to Sell and Measure a BARE Drysuit

Huish Outdoors

4:00 PM – 4:45 PM NAUI Member Update by Dallas Edmiston

Palau Dive Adventures RAID

Title Forthcoming

Vals-Tech, Inc.

Divers Alert Network

11:00 AM – 12:00 PM

9:00 AM – 1:00 PM

Navigating the Internet and Social Media for Dive Information

Zeagle Regulator Repair — First and Second Stage

Huish Outdoors

9:00 AM – 5:00 PM Hollis Rebreather Service Technician Course — Explorer ESCR and Prism 2 CCR

American Underwater Products 9:00 AM – 6:00 PM

AUP Open Circuit Technician Course

American Underwater Products 10:00 AM – 10:45 AM

Teaching NAUI FIT and Leadership by Dallas Edmiston

NAUI Worldwide

Divers Alert Network

Modern Marketing Solutions

PADI

Risk Management 2016: Protect Your Divers and Yourself

PADI

12:00 PM – 12:45 PM Atlantis Puerto Galera: 100 Hours Below the Surface

Atlantis Philippines — Dive Resorts and Liveaboard The Red Sea through Virtual Reality

iLoveTheSea

Success! An Overview of Volunteer Efforts to Save Leatherback Turtles and an Exclusive Preview of Our New Enterprise: “The 11th Hour Heroes”

NAUI Worldwide

Save Our Leatherbacks Operation

Dive Philippines with Mike Bartick

Title Forthcoming

Philippine Department of Tourism

DEMA Show | November 16–19, 2016 | Las Vegas Convention Center, Las Vegas, NV

Tourism Malaysia

5:00 PM – 5:45 PM Anse Chastanet Resort’s Bubbly Presentation of St. Lucia’s Diving Delights

1:30 PM – 3:30 PM PSI-PCI Valve Repair Technician

Professional Scuba Inspectors, Inc. 2:00 PM – 3:00 PM

Cressi’s Professional Technician Training Course — Regulators

CRESSI

3:00 PM – 3:45 PM Discover the Aggressor Fleet LiveAboard Lifestyle — 20 Yachts in 31 Destinations!

Aggressor Fleet

Costa Rica Diving & Adventure with Bill Beard

Bill Beard’s Diving Safaris Costa Rica

Applying Recognition of Prior Learning for NAUI Leadership by Dallas Edmiston

NAUI Worldwide

How to Make $10,000 Selling Palau

Palau Dive Adventures

Spare Air Repair Seminar: Hands-on Rebuilding of Regulator with Certificate

Submersible Systems, Inc. 3:00 PM – 4:00 PM

Delta P and Barotraumas: What Pressure Can Do to Bodily Gas-Filled Cavities

Divers Alert Network

CDTC Q&A: What It Takes to Become a PADI Course Director

PADI

Grow Your Business with Eve Splash

PADI

TUSA: In-Depth 2017

12:00 PM – 1:00 PM Trends in Recreational Diving Injuries and Fatalities

Divers Alert Network 1:00 PM – 2:00 PM

Case Series from the DAN Emergency Line: An Interactive Review of Real Cases

1:30 PM – 3:00 PM

Divers Alert Network

2:00 PM – 6:00 PM

Save Our Leatherbacks Operation

SATURDAY, NOVEMBER 19

PADI Products, Programs and Standards

PADI

Divers Alert Network

Divers Alert Network

Vanishing 24/7 Chamber

PADI Swim School: How to Grow Your Scuba Business

NAUI Worldwide

NAUI Worldwide

8:00 AM – 4:00 PM

PADI

Sharks in Trouble: Why the Shark Fin Trade Should be Banned in the U.S.

Professional Scuba Inspectors, Inc.

The Value of Social Media to NAUI’s Future by Jeffrey Hansler

Social Media & Online Reputation Management Workshop

NAUI Worldwide

Divers Alert Network

Anse Chastanet Resort & Scuba St. Lucia

Divers Alert Network

Aggressor Fleet

NAUI Worldwide

Zeagle Regulator Repair — Octo-Z

Aggressor Fleet — The Myths and Realities of LiveAboard Diving

9:00 AM – 10:00 AM

Title Forthcoming

Integrating Digital Products

1:30 PM – 3:00 PM

Spare Air Repair Seminar: Handson Rebuilding of Regulator with Certificate

Non-Fatal Close Calls and Lessons Learned from Scuba Diving Incidents

PADI

Cressi’s Professional Technician Training Course — Regulators

HEAD Sports

Submersible Systems, Inc.

Dive It Forward with Course Linking

10:00 AM – 1:00 PM

Reef & Rainforest

Divers Alert Network

Divers Alert Network

PADI

Journey into Paradise Yap and Palau

DAN Instructor/Trainer Update

Divers Alert Network

Huish Outdoors

Teaching NAUI Tech by Tim O’Leary

How to Make $10,000 Selling Palau

Palau Dive Adventures

PADI

PSI-PCI Annual Update

How to: Zeagle Custom Colors and Sizing

Huish Outdoors

How to Increase Customer Lifetime Value — Going Beyond Open Water

8:00 AM – 10:00 AM

Divers Alert Network

NAUI Worldwide

PADI

Main Street Hub

Teaching Freediving Primer by Kirk Krack

When the Chamber Isn’t Needed

PSI-PCI Valve Repair Technician

Why Choose RAID?

The Impact of Physiological Stress on Dive Safety

Divers Alert Network

Physical Fitness for Diving Professionals: An At-Risk Community

NAUI New Products and Dual Courses Concept by Derik Crotts

Palau Dive Adventures

Teaching NAUI FIT and Leadership by Dallas Edmiston

Divers Alert Network

1:30 PM – 3:30 PM

Journey into Paradise Yap and Palau

11:00 AM – 11:45 AM

Teaching Freediving Primer by Kirk Krack

4:00 PM – 5:00 PM

Fly & Sea Dive Adventures

NAUI Worldwide

4:00 PM – 4:45 PM

Hydration and Diving Safety: Not as Simple as You May Think

2:00 PM – 3:00 PM

1:00 PM – 2:00 PM

10:00 AM – 2:00 PM

12:00 PM – 1:00 PM

Make Your DAN First Aid Courses Work for You

11:00 AM – 12:00 PM

Title Forthcoming

10:00 AM – 12:00 PM

10:00 AM – 11:00 AM

DAN Instructor Trainer Workshop (Continued from Friday)

8:00 AM – 5:00 PM PSI-PCI Visual Cylinder Inspector

Professional Scuba Inspectors, Inc. PSI-PCI Visual Cylinder Inspector Refresh

Professional Scuba Inspectors, Inc. 8:00 AM – 6:00 PM MARES Lab Service Technician Training Course (2-Day) Option 2

HEAD Sports

Atomic Aquatics Regulator Repair — SS1

Huish Outdoors

2:00 PM – 3:00 PM The Thrill of the Hunt and Safety in Diving for Lobster

Divers Alert Network 3:00 PM – 3:45 PM

NAUI New Products and Dual Courses Concept by Derik Crotts

NAUI Worldwide

3:00 PM – 4:00 PM Physical Fitness for Diving Professionals: An At-Risk Community

Divers Alert Network

9:00 AM – 10:00 AM When the Chamber Isn’t Needed

Divers Alert Network 9:00 AM – 1:00 PM

Atomic Aquatics Regulator Repair — First and Second Stage

Atomic Aquatics Cobalt Computer Seminar

Huish Outdoors

4:00 PM – 4:45 PM Florescent Diving by Quintin de Boer

NAUI Worldwide

Huish Outdoors

9:00 AM – 5:00 PM Hollis Rebreather Service Technician Course — Explorer ESCR and Prism 2 CCR

American Underwater Products 10:00 AM – 10:45 AM Defining the Difference by Dallas Edmiston

NAUI Worldwide Title Forthcoming

Vals-Tech, Inc.

10:00 AM – 11:00 AM Nutrition and Diving

Divers Alert Network 10:00 AM – 2:00 PM TUSA CARE Service Seminar

TUSA

TUSA

Register today at DEMAShow.com/Register

15

EXHIBITOR

LISTING 10 Bar Underwater Housings 500 PSI, Inc. A Plus Marine Supply Inc. About Australia Academy of Underwater Arts & Sciences ACQUAPAZZA (Yamamoto Industry Co., Ltd.) ADA Technologies Add Helium ADEX, Asian Diver, Scuba Diver Australasia Aerospace Lubricants, Inc. The African and Oriental Travel Company Aggressor Fleet Aimrite USA Aircalin/New Caledonia Tourism Aiyanar Beach and Dive Resort Alam Batu Alkin Kompresor San Ve Tic. Ltd. ETI All Star Liveaboard All West Apartments Diving Lodge Kura Hulanda AM Resorts American Express OPEN American Underwater Products Amigos Dive Center Amira Dive and Travel GmbH Amphibious Outfitters Analytical Industries, Inc. ANDI International Ano Industries Limited Anse Chastanet Resort & Scuba St. Lucia Ansell Protective Solutions Anthony’s Key Resort Apollo Sports USA Aqua Lung Aquadiscovery AquaSketch Aquaspro Sports & Leisure Co. Ltd. Aquatec — USA Aquatica Aquaworld Cancun Aqwary AB Arenui Liveaboard Armor Products, LLC Aropec Sports Corp.

Around Mexico Experiences Artisan & Ocean Atlantis Philippines — Dive Resorts and Liveaboards Atmosphere Resort & Spa (ATA Dauin) Atomic Aquatics Azores Promotion Board Backscatter uw Video & Photo Bahamas Pavilion/BMOT/BDA

16

Baja Diving and Watersports, LLC Barbados Tourism Marketing, Inc. BARE Bauer Compressors, Inc Belize Tourism Board Belize Underwater Beneath the Sea Beneath the Surface Beqa Adventure Divers Beqa Lagoon Resort Beuchat International Big Blue by Roland St.John Bigblue dive lights/Bossk BIIWHEEL Holding Bilikiki Cruises Ltd. Bill Beard’s Diving Safaris Costa Rica Bimini Big Game Club Resort & Marina Bimini Water Adventures Blue Bay Golf & Beach Resort Curaçao Blue Lagoon Resort/Dive Shop blue o two Blue Ocean Art Blue Steel Scuba BlueLocar GmbH Body Glove Bonaire Hotel & Tourism Assn Booster DPV Breathe EZ Scuba LLC British Virgin Islands Tourist Board BS Kinetics GmbH Buddy Dive Resort (Sapias Holding BV) C&S DIVE-SPORTS GmbH Camaro Erich Roiser GmbH Cane Bay Dive Shop Canon U.S.A. Inc. Capital One Spark Business Card Captain Cook Cruises Fiji Captain Don’s Habitat Caradonna Dive Adventures, Inc. CardConnect Caribbean Dive Tours Caribbean Sea Sports Carter Bag Inc. Casa Del Mar Cozumel Casco Bay Molding Cave Diving Section of NSS Cayman Islands Department of Tourism Celerant Technology Corp.

Chammyz Champion Sports Co., Limited Chin Kung Titech Company Cinebags Inc. Clearwater Paradise Resort Cliff Weil, Inc.

Club Cantamar/Sea Escape COARE Cochran Undersea Technology Coco View Resort Cocotinos Hotels and Resort Coral Isles Sunscreen Coral Restoration Foundation CPR-Depot Cressi Crystal River Watersports DayDream Decal Shop Deep Blue Adventures Deep Trekker Deepblu Inc. DeeperBlue.net Ltd. Depaj Knives Deteknix, Inc. Dewi Nusantara Disabled Divers International Discover Dominica Authority Discovery Fleet Corp Dive 1st Aid DIVE ALERT by Ideations Dive Aventuras Dive Buddy Originals Dive Damai Dive Flag Jewelry Dive Industry Association of British Columbia Dive Industry Foundation Dive into Lembeh Dive News Network Dive Paradise/Hotel Barracuda Dive Paradise/Hotel Cozumel Dive Provo Dive Rite Dive Shades Dive Shop 360 Dive Training Magazine DiveAssure Diveheart Foundation DiveNewswire DivePhotoGuide.com Diver Group Diver6 Divers Alert Network DIVESOFT s.r.o.

DIVETECH Divi Flamingo Beach Resort & Casino Diviac Travel Diving Unlimited International, Inc. Doc’s Proplugs, Inc. Dolphin Destiny Adventures Dominican Republic Tourism Board Dongguan City Guoyang Sports Equipment Co., Ltd. Dongguan Auway Sporting Goods Co., Ltd.

Dongguan Longwell Sports Co., Ltd. Doni Co., Ltd. Draeger Safety Dream Weaver Travel Drink Tank, Ltd. DRT Show Dry Case, LLC Earth Water Sports Eden Beach Resort EEZYCUT Ejintex EncomPos Software LLC Explorer Ventures Liveaboard Fleet Fantasea Line Fideicomiso de Promoción Turistica de la Grand Costa Maya FIJI — SauBayRetreat-off Taveuni Fins Attached Fish ‘n Fins & Ocean Hunter Fish Press Publishing Fisheye, Co. Ltd. Fling Charters Inc. Florida Public Archaeology Network Fly & Sea Dive Adventures Force Blue Fothergill Polycom Fourth Element Franko Maps, Ltd. Freediving Instructors International Free-Linked GmbH Frog Spit Anti-Fog Fun Azul Fleet/Fun Baja Galapagos Sky Live-aboard Galextur/Galapagos Expedition Tours Gannet Dive Co. Garden Island Resort Gates Underwater Products, Inc. Geckobrands Georgia Aquarium, Inc. Global Mfg. Corp.

Goby Divers GoPro GoScope Greater Fort Lauderdale CVB Grenada Tourism Authority Gripmore Co., Ltd. Guam Visitors Bureau Guangzhou Mei Yi Trading Co., Ltd. H2Odyssey Halcyon Manufacturing Hammerhead Industries Hammerhead Spearguns Handicapped Scuba Association

DEMA Show | November 16–19, 2016 | Las Vegas Convention Center, Las Vegas, NV

Hatiku Hawaiian Islands Recreational Scuba Association Head Sports HECS Henderson/NEO Sport Historical Diving Society Hot Shotz Reusable Heat Pack Hotel Guanaja Huai’an Boshi Sports Products., Ltd. Huish Outdoors Hydraulics International Hydro-Test Products Inc. IAHD-Americas/Indian Valley Travel IANTD IDEA/PSDA Ikelite iLoveTheSea Indepth Watersports Indigo Industries Indigo Safaris Infinite Therapeutics Infinity Bay Spa and Beach Resort Innobeam Corporation Innovative Scuba Concepts Palace Resorts International Scuba Diving Hall of Fame Intova InVertum Magazine Island Boat Adventure/Delfin Diving Island Dreams Travel Island Express Isotecnic Di Isotta IST Sports Corp Jako Chemicals Co., Ltd. JBL International Jewelry Haven JJ CCR USA Juliet Sailing & Diving JW Fishers Mfg Inc. Kasawari Lembeh Resort Keen M International SA de CV KELDAN Key Largo Acoustics Kids Sea Camp Kinugawa Corporation KISS Rebreathers Kraken Sports Kungkungan Bay Resort L&W Compressors Lalati Resort & Spa Lawrence Factor Lead-Ex Group Leaderfins Lembeh Resort & critters Lembeh Resort Light & Motion Lionfish University

Lions Dive & Beach Resort Curaçao Liquivision Living Onelove Livingstone Jan Thiel Luminox Watch Co. Lung Win International Co., Ltd. Lycanthrope.Co., Ltd. MAC SRL Maduro Dive Fanta-Seas MagicShine lighting, Inc Main Street Hub Mako Compressors Maldives Cruiser PTE Ltd. Maldives Red Sea Blue Force Diving Manado City Manta Industries/Highseas Millwork Manta Ray Bay Resort & Yap Divers Manthiri Maldives Marco Vincent Dive Resort Marine Diving Inc. Marine Sports Mfg. Matava – Fiji...Untouched Maverick America Max-Air Compressors Maxtec Mayan Princess Beach & Dive Resort McNett Corporation MDEA International Inc. Family Mermaid Liveaboards Mike Ball Dive Expedition Ministry of Tourism, The Republic of Indonesia Misool Eco Resort Mobby’s Momentum By St. Moritz Watch Corp.

Monterey Bay Diving Mpacplus. Co., Ltd. MSY SEAHORSE Multinational Co., Ltd. MV Maldives Princess NAI’A Cruises Fiji Nam Liong (USA) Inc. Nanjing Bluesea Outdoor Gear Co., Ltd. Nardi Compressori Srl. NASE National Association for Cave Diving National Marine Sanctuary Foundation National Park Service NAUI Worldwide Nauticam Nautilus Explorer Nautilus Jewelry Neal Watson’s Undersea Adventures New World Publications Ningbo Harui Diving Products Co., Ltd. Northern California Underwater Photographic Society Notilo Plus Nuvair O.E. Enterprises

Ocean Divers Ocean Encounters Diving Ocean Geographic Ocean Legends Hawaii Ocean Reef Inc. Ocean Technology Systems Oceanwide Expeditions OCTOMASK Octospot Odyssey Adventures Ogre Custom Fabrications O’Neill Wetsuits Orcatorch Technology Limited Ossidabile Srl. Pacific Dive and Travel PADI PADI TecRec Palau Dive Adventures Palau Pacific Resort Palau Royal Resort Papua Diving Papua Explorers Papua New Guinea Divers Assn. Inc. Paradise Taveuni Park Royal Cozumel Paskal Zipper Pearl of Papua Pegasus Thruster Pelican Products Performance Freediving International Philippine Department of Tourism Pindito Pinnacle Aquatics Plantation On Crystal River Plaza Beach Resort Bonaire Polar Pro Filters PonyPak Poseidon Dive Adventures Poseidon Diving Systems AB Prawno LLC Prescription Dive Masks Princeton Tec Pro Dive Cairns ProBlue/RoundWell Professional Scuba Inspectors, Inc. PSA International PT Dive Gaia Indonesia Puerto Rico Tourism Company QBAS Co., Ltd. Quest Dive Adventures RAID Rain Retail Software Rainbow Reef Dive Center Ratio Computers LLC Red Sail Sports Grand Cayman Reef Divers — Clearly Cayman Reef & Rainforest ReefNet rEvo Rebreathers Riffe Roatan Charter Rocio Del Mar Liveaboard Rum Reggae Saekodive Safari Tours & Travel Saga Dive S.L. Saint Lucia Tourist Board Salvimar Srl.

Samambaia Liveaboard SAM’S TOURS Samy’s Camera Sand Dollar Condominium Resort Save Our Leatherbacks Operation Scandi Divers The Scap Scuba Club Cozumel Scuba Diver Life Scuba Lodge Scuba Optics, Inc. Scuba Tools Inc Scuba Travel Ventures Scubaba.com ScubaDoRag ScubaForce USA Scubalife ScubaMax SCUBAPRO Scubaqua Dive Center St. Eustatius ScubaRadio SDI & TDI & ERDI Sea & Explore, Inc. Sea Experience, Inc. Sea Fear Sea Saba Sea Safari Cruises Sea&Sea SunPak Co., Ltd. Seabob Seac SEACAM, USA Seaisee SeaLife Cameras and Lighting Seasoft Scuba/Watermark Scuba SEI-PDIC International Shanghai Rich Source Imp. & Exp. Co., Ltd. Shark Crafts Shark Marine Technologies Inc. Shark Shield Pty Ltd. Sharkskin Shearwater Research Inc. SHEICO (SHEI CHUNG HSIN IND. CO. LTD.) Shen Zhen Kai Cheng Yi Technology Co., Ltd. Shenzhen Aqua Sports Corporation.

Shenzhen Leeya Sporting Goods Co., Ltd. Sherwood Scuba SI TECH AB Siladen Island Resort Spa Silent Diving LLC+A P Diving Singapore Airlines Sister Islands Tourism Association SK Outdoor Sports Co., Ltd. SKB Corporation SlipIns Diveskins SNSI Solitude Liveaboards SOLMAR V/Amigos Del Mar Solomon Island Dive Expeditions Solomon Islands Visitors Bureau Soprassub Americas

South Pacific Island Travel SouthBeach Sun-Sports Company Southern Cross Club SP Eurl — Les Heures Saines Spirit of Freedom Splash Dive Center Sportours Travel Services Sportube Spree Expeditions, Inc. Spyderco, Inc Squba Holidays SS Thorfinn St. Kitts Tourism Authority St. Vincent and the Grenadines Stahlsac, Inc. Starboard Associates LLP STIDD Systems Inc. Stream2Sea Stuart Cove’s Subal GmbH SubGravity Submersible Systems, Inc. Subsalve USA Suex SRL SunBreeze Hotel Sunset House Superlok USA Surf-Fur SUUNTO SwitchSUP Tahiti Tourisme North America Tasik Divers Indonesia Taveuni Dive TEKTITE Industries Thermalution-Petatech Int’l, Co. Ltd. Tilos, Inc. Titex Vertriebs-GmbH Torgny Design Tornado Tech Products, Inc Tourism and Events Queensland Tourism Corporation Bonaire (TCB) Tourism Fiji Tourism Malaysia Travel Masters TRI Air Testing Inc. Trident Diving Equipment Trinidad & Tobago Tourism Development Co. Limited Triton Diving Equipment Corp.

Triton Undersea Adventures Tropical Seas, Inc. Truk Lagoon Dive Center TRYTN Turks & Caicos Tourist Board Turquoise Bay Dive & Beach Resort TUSA U.S. JaClean U.S. Navy Experimental Diving Unit U.S. Virgin Islands Department of Tourism Ultimate Creations Ultimate Dive Travel Ultimate Fiji Vacations by Aqua-Trek UltraLight Control Systems Ultramax Enterprises Inc.

Uncharted Earth Adventure Travel Undersea Hunter Group Underwater Kinetics Underwater Technologies Center Ltd. (UTC) UNEXSO Unified Team Diving United Airlines unterwasser URSUK Ltd. USGladius USOA Utila Dive Centre/Mango Inn V.B. ACUATICA, S.A. DE C.V. Vals-Tech, Inc. Vanuatu Tourism Office VideoRay LLC Villa on Dunbar Rock Vindicator by Scuba Stik LLC VIP Diving Bonaire Visible Divers, Inc. Visit Baja California Sur Vivid-Pix Viwa Island Resort Volivoli Beach Resort Waidroka Bay Resort Wakatobi Dive Resort Wallacea Dive Cruise Walt Disney World/Epcot Living Seas Wananavu Beach Resort Waterproof Diving Int. Watershed LLC Wealthy light limited Well Marine Diver Enterprise Co., Ltd. Wenling Luxon Electrome Chanical Co., Ltd. Women Divers Hall of Fame Inc. Woods Hole Oceanographic Inst.

World Dive Adventures Caribbean Adventures World of Diving Worldwide Dive and Sail International Ltd. Wreck Diving Magazine Wyndham Reef Resort X-Adventurer Co., Ltd. X-Ray Mag xDeep by TecDiveGear XIT 404, LLC Xiware Technologies Ltd. XS Scuba, Inc. Yamamoto Corporation YKK (USA) Inc. YourBagTag LLC Yucatan Dive Trek Zeagle

List as of 7/13/16

Register today at DEMAShow.com/Register

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Get Ready to Expand Your World:

REGISTER ONLINE NOW The Diving Equipment and Marketing Association invites you to the 28th annual presentation of the prestigious Reaching Out Awards.

Get ready to boogie down 70’s style with all your friends, business associates and industry peers as we celebrate the accomplishments and contributions of this year’s honored recipients, Lad Akins and Leslie Leaney.

Date: Friday, November 18, 2016 Time: 6:30pm — 11:30pm Location: The Joint at The Hard Rock Hotel

(Shuttle bus service provided from DEMA Host Hotel)

Attire:

Party or Disco Inspired Attire

COCKTAIL HOUR ★ DELECTABLE FOOD & DESSERTS MEMORABLE AWARDS CEREMONY ★ LIVE ENTERTAINMENT

Join thousands of industry leaders who come to DEMA Show each year — swap success stories, hear what’s working and find new ways to expand your business and career with old friends, new contacts and other credentialed dive experts.

REGISTER ONLINE NOW AT DEMAShow.com/Register EARLY-BIRD GETS THE… DEMA SHOW DISCOUNT!*

DISCOUNTED HOTEL RATES: BOOK BEFORE OCTOBER 7!

Sign up before October 7, 2016, and save 20% on your DEMA Show 2016 registration!

To save the most on your DEMA Show 2016 experience, book your hotel accommodations in the official DEMA Show hotel block! Reservations must be received by October 7, 2016.

*Applicable to current DEMA Members.

DEMA MEMBERS SAVE EVEN MORE! DEMA Members save up to $125 per registration.

To join DEMA and take advantage of Member savings and other year-round benefits, contact membership@dema.org or 858-616-6408.

DEMA is a non-profit trade association whose mission is to bring businesses together to grow the Diving Industry worldwide. DEMA channels proceeds earned toward the diving industry, including market and industry research, legislative issues, disaster assistance, marketing and PR programs, and other industry efforts, all for the benefit of DEMA Members.

Official DEMA Show Host Hotel: Westgate Las Vegas Resort & Casino 3000 Paradise Road Las Vegas, NV 89109 1-800-732-7117 or 702-732-5111 Premium (Standard Room)....... $106 Signature (Upgraded Room)..... $126

Visit DEMAShow.com for more travel discounts and to book accommodations today!

Notice regarding unauthorized housing providers:

Get your tickets today (while supplies last) at DEMAShow.com/party $99 dema member (on or before 10/7/16) ★ $129 dema member (after 10/7/16) ★ $149 non-dema member For sponsorship opportunities and VIP reserved seating for tables of 8, please contact Colleen Vasquez at cvasquez@dema.org.

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DEMA Show | November 16–19, 2016 | Las Vegas Convention Center, Las Vegas, NV

You may have been contacted by an unauthorized hotel/housing provider purporting to service the DEMA trade show. Please note: Because these room “pirates” are often unable to provide DEMA Show attendees and exhibitors with complete service, DEMA works to prevent the unauthorized contact of DEMA’s trade customers as well as the inappropriate use of exhibitor names and the DEMA name. Please be assured that DEMA is committed to providing you quality services to make your DEMA Show experiences positive, and we will vigorously pursue these organizations to prevent unauthorized contact.

Register today at DEMAShow.com/Register

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