Be A Diver Pool Tour 2015 - Sponsorship Prospectus

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What is the Be A Diver® Pool?

For Sponsors, the Be A Diver® Pool is a great opportunity to be participate in a great recreation; Scuba Diving.

The Be A Diver® Pool Tour is a year-‘round, nationwide program that enables targeted potential diving customers to try scuba diving in the supervision.

The Be A Diver® Pool travels throughout the United States, making appearances during large-scale events which already attract potential diving industry. The Be A Diver® Pool uses a professional New York-based customers, and is often used by the event to help draw media attention for the event itself.

How Does It Work?

Event-goers have a great opportunity to try recreational scuba diving in ® Pool.

Participants are provided with everything they need to take advantage of this short but life-changing experience; locally-based diving professionals guide them while they use state-of-the-art diving equipment that makes it fun to experience this exciting sport – participants have access to dressing rooms, towels and even hair dryers!

Everything Is Provided To Try Scuba Diving…

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As a Be a Diver® Pool Tour Sponsor, Everyone Can See Your Logo and/or Product!

PLUS as sponsors, you’ll receive a contact list that includes every participant from this unique experience. Participants register for the event on-site, which provides an accurate database of potential customers. ®

The Be A Diver Pool Tour has been in existence for more than ten years, and has brought the interactive experience to over 250 venues with thousands of participants during that time.

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How can your company benefit from this highly visual promotional tool?

Two Kinds of Exposure!

1. On Site and Event Exposure: in any of the venues selected you’ll be consumer-based events, who are ready to purchase.

2. Media Coverage: The Be A Diver® Pool regularly draws television, radio and print coverage. Your logo and product become part of the media coverage!In 2014 the Be A Diver® Pool reached more than 3.5 million viewers through S low-cost exposure with an exciting and visual edge.

e er research, th m su n o c d li so Based on events which ® Pool appears at r Be A Dive munity. The m o c g in iv d l a n recreatio • • • • • • • •

ian: 30 ean: 33, Med M : e g A s t' n a 00 % Particip , Females: 35 ,000 & $150,0 0 % 0 5 1 6 $ n s: e le e a M tw make be Gender: come: 64.4% In ional ld o h se u o nical/Profess ch e T Annual H l/ a ri e g a n 3.6% are Ma d school Occupation: 5 college or gra d te le p m co .2% eir home Education: 59 1.9% own th 9 : ip h rs e n w Home O ied 11 and 17 .9% are marr 5 7 s: tu ids between ta k S l e v a h Marita % .7 n: 23 age of childre Presence and

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As a Sponsor, YOUR COMPANY can receive exposure through Media Coverage of the Be a Diver® Pool!

DEMA works with New York City-based Adams Unlimited Public Relations (www.Adams-PR.com) to develop PR events and secure media exposure for the Be A Diver® Pool Tour. In today’s advertising and publicity climate the Be A Diver® Pool, through Adams PR, has been able to develop great exposure for the event and the Pool Sponsors.

Click here (or visit www.dema.org/?page=BADSponsorship) to see : • A sample of the large cities and events the Be A Diver Pool® will be visiting in the coming year that allow Sponsors to receive the maximum exposure to a targeted audience.

• Samples of past Be A Diver Pool® television exposure.

• Samples of past Be A Diver Pool® radio/print/online media exposure.

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Be A Diver® Pool Sponsorship Packages: Be Visible! There are a variety of different sponsorships available to meet your advertising needs.

Sponsorship

Title Sponsor

Platinum

Gold

Silver

• Recognition as Title Sponsor on all materials and ads as appropriate • All print materials • Pool side hanging banner (3’x5’) • Pool stage banner recognition (3’x3’) • Registration area signage (3’x3’) • Logo recognition on Trailer (3’x3’) • Email including catalogue link to 2014 and 2015 participants • :30 second video promotion on BeADiver.com • Exclusive web banner, company information and link to website on BeADiver.com • Separate product information page on BeADiver.com • Full page color ad in DEMA Show 2015 Directory

• Pool side hanging banner (2’x2’) • Pool stage banner recognition (2’x2’) • Registration area signage (2’x2’) • Logo recognition on Trailer (2’x2’) • Recognition in press materials as appropriate • Link to website and brief product description on BeADiver.com

• Pool stage banner recognition (1’x1’) • Pavillion area signage (1’x1’) • Logo recognition on Trailer (1’x1’) • Link to website and brief product description on BeADiver.com

• Pool stage banner recognition (6”x6”) • Pavillion area signage (6”x6”) • Logo recognition on Trailer (6”x6”) • Link to website and brief product description on BeADiver.com

• Lists sent to Sponsor monthly for 12 months unlimited usage

• Lists sent to Sponsor monthly for 12 months unlimited usage

• Lists sent to Sponsor monthly for 6 months unlimited usage

• Lists sent to Sponsor monthly for 6 months unlimited usage

Product Exhibiting Opportunities:

• Kiosk display of literature or product in pool area (2 sides) • Product or service demonstrated or announced once per day at each event as applicable • Complimentary 10’x10’ exhibit space at DEMA Show 2015

• Kiosk display of literature or product in pool area (2 sides)

• Kiosk display of literature or product in pool area (1 side)

• Kiosk display of literature or product in pool area (1 side)

Marketing Materials Distribution:

• Literature distribution in attendee bags at pool events • Literature distribution at DEMA Show 2015

• Literature distribution in attendee bags at pool events

• Literature distribution in attendee bags at pool events

Marketing Analysis:

• Lifestyle segmentation and media analysis – up to 30,000 customer records

• Lifestyle segmentation analysis – up to 5,000 customer records

• Media access when representative attends events and media present

• Media access when representative attends events and media present

Company Logo Placement and Advertisement:

Participant Mailing Lists:

Media Access:

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Title Sponsorship: $35,000 The Be A Diver® Pool Tour “Title Sponsor” is an exclusive, one-company sponsorship. This sponsorship level receives exposure at every one of the locations, and during each event, as well as during possible media coverage. The Title Sponsor also receives logo recognition on various hardware components of the Be A Diver® Pool, such as the trailer and stage for the pool.

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(e.g., “Be A Diver® Pool sponsored by ABC Company”).

2. Opportunity for media interview when representative present at events.

3. Company receives an evaluation of current customer lifestyle segmentation and media analysis data for up to 30,000 customer records – value: $7,000 - $30,000.

4. 3’ x 5’ Pool side banner (banner provided by Sponsor).

5. 3’ x 3’ Logo on pool stage banner (banner provided by Be A Diver® Pool).

6. 3’ x 3’ Participant registration area signage (signage provided by Sponsor).

7. 3’ x 3’ Logo on Be A Diver® Pool trailer for visibility during travel (logo sticker provided by Sponsor), providing exposure to thousands of potential customers between events.

8. Opportunity for Sponsor representative to be present at 2-sided kiosk display of Sponsorprovided products or company literature as part of pool area.

9. If applicable, product may be demonstrated or announced once per day at each event.

10. Sponsor-provided advertising materials on product or service may be included in promotional bags for each attendee that tries diving in the Be A Diver ® Pool – may include catalog, promotional DVD or other materials provided by Sponsor.

11. Placement of up to :30 second video commercial on BeADiver.com (video provided by Sponsor) for calendar year 2015.

12. 468 x 60 pixel website banner ad, including link to Sponsor home page (exclusive placement) and separate product page on BeADiver.com.

13. Distribution of Sponsor’s electronic catalog or advertising materials (pdf or appropriate format) through email links to Be A Diver® Pool participants from 2014 and 2015.

14. Sponsor receives mailing lists monthly including each person that tried diving in the Be A Diver® Pool at each event. List provided in excel or similar program spreadsheet. Mailing list is provided for 12 months of unlimited usage.

15. Complimentary 10’x10’ exhibit space for DEMA Show 2015 (space only).

16. Full page color ad in DEMA Show 2015 directory.

17. Literature distribution in DEMA Show 2015 attendee bags (literature provided by Sponsor).

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Platinum-level Sponsorship: $20,000 1. Opportunity for media interview when representative present at events.

2. Company receives an evaluation of current customer lifestyle segmentation data for up to 5,000 customer records – value: $5,000. ® 3. 2’ x 2’ Logo on pool stage banner (banner provided by Be A Diver Pool).

4. 2’ x 2’ Participant registration area signage (signage provided by Sponsor).

5. 2’ x 2’ Logo on Be A Diver® Pool trailer for visibility during travel (logo sticker provided by Sponsor), providing exposure to thousands of potential customers between events.

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7. Opportunity for Sponsor representative to be present at 2-sided kiosk display of Sponsorprovided products or company literature as part of pool area.

8. Sponsor-provided advertising materials on product or service may be included in promotional bags for each attendee that tries diving in the Be A Diver® Pool – may include catalog, promotional DVD or other materials provided by Sponsor.

9. Brief product/service description, including link, to Sponsor home page on BeADiver.com.

10. Sponsor receives mailing lists monthly including each person that tried diving in the Be A Diver® Pool at each event. List provided in excel or similar program spreadsheet. Mailing list is provided for 12 months of unlimited usage.

Gold-level Sponsorship: $12,500

1. 1’ x 1’ Logo on pool stage banner (banner provided by Be A Diver® Pool).

2. 1’ x 1’ Logo on pool pavilion area tour-signage.

3. 1’ x 1’ Logo on Be A Diver® Pool trailer for visibility during travel (logo sticker provided by Sponsor), providing exposure to thousands of potential customers between events.

4. One-sided Kiosk display of Sponsor-provided products or company literature as part of pool area.

5. Sponsor-provided advertising materials on product or service may be included in promotional bags for each attendee that tries diving in the Be A Diver® Pool – may include catalog, promotional DVD or other materials provided by Sponsor.

6. Brief product/service description, including link, to Sponsor home page on BeADiver.com.

7. Sponsor receives mailing lists monthly including each person that tried diving in the Be A Diver® Pool at each event. List provided in excel or similar program spreadsheet. Mailing list is provided for 6 months of unlimited usage.

Silver-level Sponsorship: $7,500 1. 6” x 6” Logo on pool stage banner (banner provided by Be A Diver® Pool).

2. 6” x 6” Logo on pool tour pavilion area-signage.

3. 6” x 6” Logo on Be A Diver® Pool trailer for visibility during travel (logo sticker provided by Sponsor), providing exposure to thousands of potential customers between events.

4. One-sided kiosk display of Sponsor-provided products or company literature as part of pool area.

5. Brief product/service description, including link, to Sponsor home page on BeADiver.com.

6. Sponsor receives mailing lists monthly including each person that tried diving in the Be A Diver® Pool at each event. List provided in excel or similar program spreadsheet. Mailing list is provided for 6 months of unlimited usage.

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DEMA Member Equipment Manufacturer Sponsor 5

In exchange for equipment for use in the pool, Member manufacturer’s receive:

Sponsorship Specifications: 1. 6” x 6” Logo on Be A Diver® Pool trailer for visibility during travel, providing exposure to thousands between events.

2. 6” x 6” Logo on signage in the Be A Diver Pool Tour pavilion area.

3. Individual listing and link (in alpha order) on BeADiver.com for visiting consumers to view.

4. May participate in a marketing review of their most recent customer lists (up to 1,000 customers) using AnySite/PSYTE marketing information system.

5. Recognition at DEMA Show 2015.

Category Sponsorship: $5,000 Destination Category Sponsor (2), Equipment Category Sponsor (2), Publication or Consumer Show Category Sponsor (1)

DEMA Member Category Sponsorship Specifications:

1. 1’ x 1’ Logo on pool stage banner (banner provided by Be A Diver® Pool).

2. 1’ x 1’ Logo on pool tour pavilion-area signage.

3. 1’ x 1’ Logo on Be A Diver® Pool trailer for visibility during travel (logo sticker provided

by Sponsor), providing exposure to thousands of potential customers between events.

4. Sponsor-provided advertising materials on product or service may be included in promotional bags for each attendee that tries diving in the Be A Diver® Pool – may include catalog, promotional DVD or other materials provided by Sponsor.

5. Brief product/service description, including link, to Sponsor home page on BeADiver.com.

6. Optional: May provide equipment and promotional material used during interviews or viewing by television or print audience (media exposure is at the discretion of media outlet and is not guaranteed).

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DEMA Member Dive Shows Sponsorship: $7,500 Interested in utilizing the pool and pool staff at a special event not listed?

DEMA makes the pool available to DEMA-member companies for a fee that includes all the items needed to make your pool event successful. In addition to the pool, included are:

Scuba Equipment: • • • • • •

30 Complete Sets of “state of the art” diving equipment provided by equipment Sponsors.

More than 40 wetsuits to keep customers warm; women’s and men’s accommodating all sizes of patrons. .

New “Chammyz” brand towels.

Hair dryers.

Private changing/dressing areas.

Broadcast Equipment: • •

Underwater camera with “BNC” connectors.

Full face mask with full audio capability including “XLR” outputs.

Diving Staff: •

Pool Manager on site 24 hours during length of event. Staff member is a .

Your company can arrange to have local retailers provide professional staff. All participating dive centers must be DEMA members. Contact us for details.

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Individual Event Host Sponsor Sponsors can chose to sponsor a specific, one-time event that makes the most sense for the Sponsor. Contact us for details on sponsoring single events.

T-shirt Sponsor : $12,500 The t-shirt Sponsor receives exclusive logo visibility from the Be A Diver® Pool Tour and also receives long term exposure for the event as shirts are worn more than one time. T-shirt design must be approved prior to distribution. T-shirt Sponsor is responsible for shirts, printing and shipment to each event. Sponsor to provide approximately 5,000 – 8,000 shirts.

Bag Sponsor: $12,500 The bag Sponsor receives exclusive logo visibility from the Be A Diver® Pool Tour and also receives long term exposure for the event as bags are used more than one time. Bag design must be approved prior to distribution. Bag Sponsor is responsible for bags, printing and shipment to each event. Sponsor provides approximately 5,000 – 8,000 bags.

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Store Sponsors: $250 Participating DEMA-Member stores can get even more exposure at Be A Diver® Pool Tour events by becoming a store-level Sponsor. Sponsor stores receive: • • • • •

Store signage displayed in the registration area and on the pool deck.

Store contact information distributed to all participants, including business cards.

Store name mentioned in media interviews where applicable.

Area to talk to potential scuba students after they try diving.

Direct mailings to participants from DEMA including store Sponsor recognition.

Build-Your-Own Package Sponsorships The sponsorship programs shown above meet the requirements of about 90% of our Sponsors. However, you may have a project or promotion that requires special arrangements. An example is rolling out a consumer product that appeals to the target customer for the Be A Diver® Pool. No problem.

To obtain the broadest exposure throughout 2015, DEMA suggests selecting from among our variety of support opportunities and counting yourself among our Platinum, ®

will heighten your company’s visibility year-round.

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Some Technical Notes - What is provided?

Pool: Pool Size 20’ x 30’ x 4’ deep, from X-treme Pools (www.x-tremepools.com).

Floor Space:

Scuba Equipment • • • • • •

30 Complete Sets of “state of the art” diving equipment provided by equipment Sponsors.

More than 40 wetsuits to keep customers warm; women’s and men’s accommodating all sizes of patrons. .

New “Chammyz” brand towels.

Hair dryers.

Private changing/dressing areas.

Broadcast Equipment: • •

Underwater camera with “BNC” connectors.

Full face mask with full audio capability including “XLR” outputs.

Pool and Diving Staff: •

Pool Manager on site 24 hours during length of event.

• P Registration and safety control.

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WA RNING !

Categorical Exclusions - The following sponsor material is inappropriate for DEMA or the Be A Diver® Pool and will not be accepted under any circumstances (this list is for illustrative purposes and does not include all types of excluded material): • • • • • • •

• • • • • • • • • • •

Tobacco of any kind Weapons of any kind Alcohol, except wine or beer Illicit drugs Pornography/adult content/adult themes Gambling Political entities or messages that express a political view about a matter of public importance or opposes/supports a political candidate (lobbyists, political advocacy groups, etc.)

Material promoting religious conversion or religious participation Material that violates laws, rules or regulations (slander, libel, etc.)

Material that is disguised as editorial content Material promoting violence or advocating against any organization, person or animal (public, private, or protected) Material promoting pyramid or multi-level marketing schemes Sponsorship messages for certain video games DEMA and Be A Diver® Sponsorship messages promoting human body parts for transplant purposes Sponsorship messages offering products made from the fur or hide of animals included on endangered species lists Sponsorship messages offering the sale of knock-offs, counterfeits or replicas of nationally advertised merchandise Sponsorship messages for radar detectors or other devices that anti-speed laws

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Contact Information DEMA, The Diving Equipment & Marketing Association 3750 Convoy Street, Suite 310 San Diego, CA 92111 Toll Free: (800) 862-DIVE Phone: (858) 616-6408 Email: BeADiver@DEMA.org www.dema.org • www.BeADiver.com • www.demashow.com

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