DELUX Magazine | Vol 1 Issue 4

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DALLAS HAS NEXT WORDS by TIFFANY RODGERS

As you might know by now, Dallas is the next city that Delux has decided to take by storm! They say everything is bigger in Texas so it was only right for this premier publication to come to the Lone Star State and do it Delux style! So as a precursor of things to come, we have decided to mix it up with a few of the movers and shakers that move Dallas’s nightlife! With St. Louis is coming to Dallas, allow us to introduce you to the people that move Dallas’s nightlife. We sat down with Afi Dagadu of Bacy’s, one of the only female nightclub general managers in the Dallas area; the men of Partychaser Inc., Deville Burns, Rob Howard and

Ron King, who host events at places such as the sexy Skye Bar; Ulrick Bates, owner of The Akita Group, who continues to bring you the “grown and sexy” at places such as Kindals and Go Fish; Ryan Johnson of Studio 5012; and George Artis of E3000, who really has brought new blood to the scene with events such as “The Cocoluxe” at The Boardroom in Victory Park. These are a few of the people who move Dallas’s nightlife and have done so for years, and in the coming issues, we will be spotlighting these trend-setters from the Delux point of view. Enjoy…

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JAMILA SEW FUNKY

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DSWAG 22 DSPOT 24 DCULTURE 26 DLIVING 30 DFASHION 46 MENS DFASHION 50 ASK MOCHA 53

CHINGY

DIVERSITY

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DFASHION

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ARTD GALLERY 54 ART MONSTER 56 TRAVEL 58 TECH 59 HEALTH 60 FINANCE 61 SPRING FLING 65

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FROM THE EDITOR

extras

ON THE COVER CHINGY PHOTOGRAPHED BY LAWRENCE BRYANT WORDS BY SEVEN L MAXWELL

WHATS UP ST. LOUIS

THANKS TO

Delux Magazine is still going strong. We are actually coming up on our one year anniversary— wow time does fly. Even though noone thought we would be around this long we have grown and prospered despite this recession and we owe it all to you, St. Louis.

The Delux Team

With a growning success in St. Louis Delux Magazine has grown into a second market, Dallas Tx! Please come out and support at The City Ultra Lounge (1971 Washington) as we will party with Dallas TX live, via satellite. Yes, one party two cities one night.

Hope everyone enjoys our spring/summer issue, I think its one of our finest issue as of yet (I say that about all our issues..lol guess im biased).

As we plan for June’s NIGHTLIFE Edition send us suggestions on who/what YOU want to see more of in our publication. Shouts out To Slim, Phil, John and all those who keep St. Louis Moving & Shakin…

Speaking of moving & shakin… don’t forget to nominate your choice for Delux Magazines Black List- St. Louis’ TOP 40 UNDER 40.. www.delux-mag. com then click events…

Lawrence Hopkins Chingy Sara Thompson Terry McCarthy Jonathan Kraft The Label ArtDimensions & Loyal Family ... and all the advertisers

OUR BAD! FASHION PHOTOGRAPHY

The fashion feature in Delux Volume 1 Issue 3 was photographed by Travis Crosby www.THEGRAREA.com

KEITH GRIFFIN PUBLISHER, EDITOR IN CHIEF

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EDITOR AND CHIEF

Keith Griffin

MANAGING EDITOR

Lawrence Hopkins EXECUTIVE EDITOR

Brian Shields

EDITORIAL DIRECTOR

Seven L. Maxwell CREATIVE DIRECTORS

Michael Winfield Jenn Carter

MARKETING DIRECTOR

Kyle A. Griffin

FASHION DIRECTORS

Charee Oliver & Jessica Buck SALES DIRECTOR

Angela Dumas WRITERS

Brian Shields Jenn Carter Tiffany S. Nashville Sharifah Sims-Williams

Maurice Young Photography

The photographer begins to feel big and bloated and so big he can't walk through one of these doors because he gets a good byline; he gets notices all over the world and so forth; but they're really --the important people are the people he photographs. They are what make him. - Gordon Parks

COPY EDITORS

David Calloway Amber Rodgers Kathleen Nashville-Washington Latonna Crayton Adrienne Robinson DIRECTOR OF PHOTOGRAPHY

Lawrence Bryant PHOTOGRAPHERS

Timothy J. Schinsky of King Tungsten Photography Michael Thomas Maurice Young Joe Richardson of JLR Photography Teddy Blackett of B Free Paparazzi GRAPHIC DESIGNERS

Demetria Smith-Bryant Tamika Bulter

Angela Dumas

INTERNS

With her success in sales and marketing in the music industry in concert with her love for life and people, there was no question that ANGELA was going to make a marked difference to the Delux staff. We are excited about her enthusiasm and look forward to great things from her.

Chelesa S. Holden, Jamie Blair Brittnee Bell, Olachi Anaemereibe Kyla Graham INQUIRE ABOUT ADVERTISING Ads@delux-mag.com

Sales And Marketing

contributors

Timothy J. Schinsky

King Tungsten Photography LLC

"I am an artist with a structured degree of an architect, a vast background in design, countless hours of drawing, a Masters of Fine Arts (MFA) from UPENN, all of which I wrap together to create manifestations of what I see. Capturing the world as I see it is my way of looking forward.

The World Changes So Fast, Only One Way To Slow It Down, Capture It." kingtungsten.com

Michael Thomas Photography

Photographers have a very unique and exclusive power not possessed by any other on the planet. While indeed, time waits for no man, we have been given the power to hold it in the palm of our hands, the power to preserve it, the power to immortalize a person in it. When memory has faded away, and generations have passed through the ages, it will be our photos that will serve as a bridge between time itself.

Tamika "MsLady" Butler

"I think I was just born creative.

Since I was a kid, I've always liked to draw and write."

With the dreams of establishing her own graphic design firm, she founded Splendid Image Design Company while obtaining her BA in Graphic Design from the University of Missouri-Columbia (Mizzou). She welcomed the opportunity to work with Delux Magazine because she was impressed by the quality of work issued by the publication. “It was also my first true opportunity to design within the industry(s) in which interest me the most: Entertainment and Fashion.� www.splendidimageonline.com

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NOW ACCEPTING RESERVATIONS 4630 Lindell Blvd St. Louis Central West End, MO 63108 314.361.4900 www.hotelindigo.com PHI Bar & Bistro: Serving coffee & pastries from 6:30 -10:30 am • Happy Hour at 5:30, bar closes at 3 am

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DLOVE

WHO DO WE LOVE ?

DELUX MAG's staff poll results, our celebrity crushes:

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DEVENT

SPONSORED BY HEINEKEN Heineken and Café Sol brought Lyfe Jennings to The Loft

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DSERIES Since the very first issue, we at Delux Magazine have brought readers a fresh twist to the place they call home. In order to ensure readers are offered their fair share of freshness, we created the D-Series—our unique presentation of individual categories highlighting the great nouns (people, places, and things and ideas) of the city. As our readership continues to expand with each issue, we’ve decided to offer our D-Series Dictionary to help the latecomers new readers to catch up with those of you who have been with us since our inaugural issue.

DSERIES

D'REST

DSWAG A special section reserved to showcase trendsetters who move the crowd instead of simply following it.

DCULTURE The section where cultures combine to craft a clever canvas of colors and creativity.

D EVENT Typically a four-page spread that highlights a sexy and successful event that offers an atmosphere for positive people to come together and vibe. Each D-Event offers more than just parties, but fashion shows, art exhibits, you name it—if it meets our standard, it’s featured here.

DLISH This is not the dessert section, but there is a little eye candy for the readers to get a taste of.

D FASHION The title says it all. Our pictorial representation of total haute-ness.

DLIVING Our version of MTV Cribs where we feature a house that’s not only home to someone, but a nice conversation piece as well.

D SCENE The section that captures the essence of nightlife in the only way that would allow us to describe the scene—1000 words at a time.

DSPOT A section that shines the spotlight on local businesses that raise the bar while offering patrons a place to relax and release.

D SPOTLIGHT The section that has been reserved for recognizing people and places that have worked their way into the spotlight.

DSTYLE: Where the next stylish trend to come out of St. Louis is featured.

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WORDS by SEVEN L. MAXWELL IMAGE by WES ALMOND

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THE IN SPOT WORDS by TIFFANY S. NASHVILLE

When’s the last time you fell in love…with a restaurant?

I did and it was love at first sight when I walked into The In Spot Dessert Bar & Lounge located at 5854 Delmar Boulevard. This hidden gem—which lies between the Loop and the Central West End—has an intimate ambiance created by the warm, earthy color scheme combined with the low-key lighting, cozy seating, and chic décor to create a perfect night-on-the-town spot. Whether entertained with live musical performances or mellow neo-soul and jazzy tunes; the mellow, loft-like setting makes you anticipate the forthcoming experience—all before you place your order. The inspirational words and phrases that are strategically placed around the establishment are more than enough to stimulate your mind as everything else stimulates each of your other senses.

And what better way to be wash away the worries of the world than with a delicious, uniquely made, fruit-inspired martini or fresh wine (of which there are several choices). The In Spot also serves decadent desserts which you can top off with chocolate, caramel, and raspberry sauces using their own special technique entitled, “the anatomy of drizzle 101.” Their tagline is “let’s drizzle” and once you do, you’ll want to drizzle every dessert you get your hands on.

Not only is the food exceptional, but the reasonable prices and the excellent customer service completes the entire experience. What The In Spot may lack in square footage, it more than makes up for with savvy ambiance and a tasty meal—every inch of the lounge is put to great use. Whether you go straight after work, or you cozy up on a date, The In Spot Dessert Bar & Lounge is the ultimate evening getaway, any time you’re looking to escape the dinner-time norm.

Think I’m exaggerating? Check it out yourself: www.inspotlounge.com www.twitter.com/icyhot82

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CHRISTOPHER STEVENS WORDS by SEVEN L. MAXWELL IMAGES by LAWRENCE BRYANT & LANCE OMAR THURMAN (RIGHT)

Since 2005, the revitalized downtown loft district has been the home of Christopher Stevens—The Salon. Located at 2020 Washington #105, this swank salon is overflowing with elegance. The salon’s chic set-up is staffed with five of the savviest stylists trained to satisfy even the most diverse clientele of elite individuals. This boutique beauty salon is the brainchild of Steven C. Lacy (more commonly known as Steve Lacy) who began his journey 19 years ago as a barber after realizing that traditional college courses weren’t for him. While barbering at Infiniti Styles, Lacy not only perfected his craft, but also learned the business of barbering. Soon after, he stepped out on faith and began his journey as an entrepreneur opening Steven’s Style Center on Airport Road.

Since initial venture, Lacy has owned another salon (Steven’s Styles), became a successful event promoter (Steve Lacy Promotions), and not only completed cosmetology school, but traveled the world in pursuit of advanced-training opportunities that he would later share with stylists his city. With formal training through international hair care giant, Vidal Sassoon London, and Vidal Sassoon Santa Monica, Lacy became the area aficionado for hair care to the elite. “Every phase in my life has been and entity to re-invent myself.”

Lacy continued, “Everything from the barbering, to the parties, to the hair, to being Nelly’s personal

barber has been to re-invent myself. I’ve never been the person to lay dormant. I like change. I’m always trying to do something to impact my city and see us grow”.

Although Christopher Stevens—The Salon is a certified success, Lacy has no intentions on stopping there. “What I have now is what I’ve always wanted. We’re an exclusive salon, real laid back, nothing over the top. But I have to keep going so I don’t get stuck,” Lacy admitted before going into the details of his next venture.

“I am an educator for Design Essentials. I am also starting educational classes—a barber clinic— teaching barbers the essentials from growing, branding and marketing their business, to barbers taking appointments”. On May 17th at the Westport Quality Inn, Lacy will conducting this exclusive, one-day-only session to demonstrate the difference between the $5 and $30 haircut, and teach finishing techniques that make him the most sought-after barber in the city. As he’s reduced his time behind clippers to Friday’s only, he’s hoping to pass the torch as he helps to mold the next generation of barbers and stylists as he claims his place as a St. Louis living legend.

Find out more or book an appointment at Christopher Stevens—The Salon at: www.CStheSalon.com.

HASINA

WORDS by TIFFANY S. NASHVILLE IMAGE by LAWRENCE BRYANT

The results from an interior designer improve a person’s everyday life. It’s deeper than simply decorating. An interior designer can take a room to the next level. Design industry veteran, Hasina Starks, discovered her passion in design as a young girl. “I was moved by royal colors! Wearing the color purple made me feel happy and I shared that emotion with others.”

Hasina feels space, order, and color increase productivity and promotes peace within any space. This philosophy fueled her thirst to create environments that would reflect a person’s inner self while projecting a space of comfort. “I knew in my heart if I was able to design, build, and create a wide variety of spaces, my gift to the universe would be fulfilled.”

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Often people have few ideas as to what moves them as it relates to their design style. “When I’m designing, I visualize the space that I’m working on and I go into a zone of planning and combining of ideas to give each space its own vibe based on the feeling or theme that the client wants out of the room.”

“With every client you have to get in tune with a person’s likes, dislikes, needs, and wants for their environment to express them and the feeling they want for the room. Hasina is able to assist clients in discovering themselves! “That has been my inspiration. That has allowed me to see the invisible!”

5316 Pershing Ave Ste #101 314.361.8222 hasinadesigns.com

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SEW

WORDS by JENN CARTER IMAGE by JOE RICHARDSON

Be your self with these funky creations by Jennifer Walker. No two pieces are exactly alike, SewFunky is created from sources some would never consider jewelry. An old pair of jeans, a cheap belt from Walmart, trash to some, but to Sew Funky's creator these are the foundations for some seriously killer fashion accessories.

Inspired by her tomboy side, Jennifer is usually pretty colorful, so with these pieces she "tried to show love for darker colors." "BE Yourself" is more than just a saying. It's a lifestyle. Enjoy NOT being like everyone else and try to make your style as unique as yourself.

Available online at www.lovesewfunky.com

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LEFT BLACK BEAUTY BRACELET $15.50 SALT & PEPPER BRACELET $15.50 RIGHT TWISTED KEY BRACELET $16.50 BOSS HAND BRACELET $25.00

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WORDS by SEVEN L MAXWELL IMAGE by LAWRENCE BRYANT

Model Jamila Jones is a Lindenwood University graduate with brains that exceed her beauty. Armed with a keen fashion sense, this show-stopper is sure to show St. Louis how to work it both in front of and behind the camera. Whether she’s styling or modeling, she knows just what to do to turn it all the way up.

To find out more about Ms. Jones, feel free to ask her anything at www.formspring.me/MzMerk.

Who knows, you may find out a little more than you bargained for.

DLISH

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NOW 770 0 de BOT HiN lma ra

ONE LOC ATIO N

t no r th and sou th 314 726 222 4

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SAVETHERADIO WORDS by BELL DARRIS IMAGE by BROOKLYN

Growing up music definitely made a great impact on most of our lives. Music videos helped us define our style and get a visual of our favorite artists. In a time before CDs, satellite radio and the internet, the radio multi-tasked as everything from our morning inspiration, our first mix tapes, and the soundtrack to cleaning the house. It answers our requests, helps us dedicate songs to a significant other and keeps us up to date on the news that affects our community.

Our local stations help not only to promote the artists but also the companies that advertise many of the products and services that we use. With the great memories we have from the radio it is unfortunate that certain congress members are trying to introduce us to a new sound—silence. In May of 2009 Congressman Jon Conyers presented a bill that could put many stations out of business. The John Conyers Performance Tax Bill is the brain-child of the foreign-owned record industry who would receive at least 50% of the revenue that would be

charged to radio stations in order for them to play music. Basically the bill, according to activists, creates a performance tax or royalty fee on radio stations for airing free music to listeners. The standard in the industry has consisted of stations playing music for free with record companies and artists benefiting as airtime promoted album and CD sales.

Recently we saw firsthand how quickly things can change when we lost 100.3 the Beat. The Beat was home to many of St. Louis’s favorite DJs and radio personalities. We have to take immediate action to assist in saving the future of radio. Please call or email John Conyers today. His phone numbers are 202-225-5126 and 313-961-5670 or you can email him at jon.conyers@mail.house.gov. Let him know that you are opposed to the slaughtering of your local radio stations. Many community leaders including, Al Sharpton, Tom Joyner and Michael Baisden are making a valiant effort to stop this bill. There is power in numbers and we need to get informed and get involved before radio is history.

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CHiNGY WORDS BY SEVEN L. MAXWELL.

STYLIST CHAREE OLIVER & ADONDE 'CHE' PULLEY

PHOTOGRAPHY LAWRENCE BRYANT AFTER A DAY THAT CONSISTED OF PUTTING IN TIME IN THE STUDIO AND A PHOTO SHOOT, WE FOLLOWED HOWARD “CHINGY” BAILEY TO A SOUNDSTAGE WHICH SERVED AS A SET FOR HIS NEW VIDEO.

“WHEN IT COMES TO YOUR LIKENESS AND YOUR BRAND,BE INVOLVED IN IT SO YOU KNOW WHAT’S GOING ON…” Chingy shares the screen with fellow rappers , Murphy Lee, Jibbs, and Gena as they all collaborated on the remix to the latter’s club banger, “Look at Her Go”. As he awaited his time to shine on the screen, he slipped away to a dressing room and casually conversed with Delux about where he’s been and where he’s headed.

While kicking off his career, Chingy, 1/3rd of the group Three Strikes, opened up for Nelly and the St. Lunatics in the summer of 2001. Soon after he went solo, he was signed to Ludacris’s label, Disturbing tha Peace (DTP) and dropped his debut album, Jackpot, produced by St. Louis-based production team, Track Starz in 2003. The triple-platinum album included the club-banger, “Right Thurr”, and climbed up to number 4 on Billboard’s Hot 100 list.

Still riding the wave of success, Chingy parted ways with DTP as he realized the injustices of the industry and accused the label of cheating him out of money. He then did what most rappers have done in similar situations—started his own label, Slot-a-Lot Records, and released his third album, Powerballin’ which featured some of the most recognizable names in the industry. Although his sophomore album didn’t rate as well as the first, Powerballin’ still gave Chingy a reason to celebrate his success—topping off at platinum, and peeking at number 10 on the charts. In 2006, Chingy’s third album, Hoodstar, didn’t put up the numbers he was used to, but the LP was certified Gold—which failed compared to past success.

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CLOTHES I AM SNKY COVER JACKET DORSIA VNECK MONARCHY SHADES&JEWERLY ARTISTS' OWN PREVIOUS PAGE PLAID SOVERIEGN CODE VEST TULIANO WATCH GSHOCK SNEAKERS SUPRA THIS PAGE&38 T SHIRT KINETIX JEANS TRUE RELIGION FITTED CAP NEW ERA ACCESSORIES&JEWELRY ARTIST OWN LOCATION MANDARIN, 44 MARYLAND PLAZA V.1.4 39

“IN THE END, ALL I CAN DO IS PUT MY ALL INTO MY MUSIC AND WHATEVER ELSE I DO, AND JUST TRY TO 40 GET IT POPPIN’.”

Chingy and Ludacris squashed the beef and he signed back to DTP, where he released his fourth album, Hate It or Love It—which generated little buzz, and even less sales. Faced with the reality of failing sales of the industry as a whole, Chingy and DTP once again parted ways as Chingy took time away from rap to perfect his craft and prepare for his comeback.

After a two-year hiatus, Chingy has resurfaced and he’s ready to face both fans and foes with his fifth studio album entitled, Minor Setback for a Major Comeback. “On this album, I’m all about making music you can enjoy—more party music.

I’m getting back to making good club music.” He went on to state, “I’ve evolved from certain topics.

Of course, there will be records like “Pulling Me Back” which I get from situations that I actually go through. Those singles really do well with the ladies.” With the first single, “Be My Girl”, featuring former label-mate, Bobby Valentino, leaking on the internet, Chingy delivers the smooth, charismatic flow his fans have come to expect him to deliver.

Besides being wrapped up in the studio, Chingy has learned from his past successes and failures, and is taking a more active role in his career.

“Experience has taught me to be more of a business man in the industry.” He added, “When it comes to your likeness and your brand, be involved in it so you know what’s going on. Also, be your own CEO, you can get more of the money

that the record company is getting.” And with this album, he will practice what he’s preaching, in attempts to solidify success through independent endeavors.

Music industry income isn’t the only revenue Chingy is looking to profit from. Lending his talents to the movie industry, he has two moves slated to release in the near future, Speed Dating and Polish Bar. He’s also planning to capitalize on the reality show craze by launching his own show entitled, “Business With the Baileys” where he his sister Ziggy, team up with cousins Spiffy and Jenna to show both local and national audiences how family can interact and do business in the exhausting entertainment industry.

Although Chingy has resurfaced and been seen hosting various local events, his business isn’t bound to the city limits. He has plans to keep building his brand abroad by touring Germany, Europe, and Japan to perform for sold-out crowds of fans who still appreciate that craft he’s been striving to perfect since the age of 8. But that doesn’t stop the naysayers from spreading rumors and criticizing his efforts. He replies, “In the end, all I can do is put my all into my music and whatever else I do, and just try to get it poppin’.”

Upon his return to the limelight, the city he calls home is awaiting the outcome of his latest project, and anticipating what he’s going to do next.:

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DIVERSITY RACE, RELATIONS and Unanswered Question in St. Louis

Although St. Louis is a major metropolitan city that serves as home to people of many different cultures and races, it is still viewed by many as a city divided. An ongoing battle between the mayor and former fire chief, Sherman George hasn’t helped the perception and image of the city. The battle reached national headlines as Chief George firmly stated his belief that racism fueled his demotion and eventual separation from his beloved post. In 2008, The New York Times covered the city’s tense racial climate following Chief George’s firing. After interviewing several local St. Louis leaders, Writer Malcolm Gay concluded that “In demoting Mr. George, [some of those] leaders said, Mayor Slay brought St. Louis race relations to a new low.”

In the wake of the George/Slay conflict, the questions remain: Has St. Louis race relations dropped to an all-time low? Is our city, whose downtown once served as the thriving marketplace for large slave auctions, still plagued by deep-seated wounds of racial segregation? In 2010, can we still be haunted by 42

WORDS BY ABESI PHOTOGRAPHY JOE L. RICHARDSON ghosts of our racially divided past? Answers concerning the current state of diversity and race-related matters in St. Louis seem to vary with each person asked.

Athena, a young African-American female Customer Rep in Clayton believes that St. Louis is very segregated. “I’m from Glen Carbon and I see people mixing together more there than St. Louis. There is a lot of prejudice in St. Louis. At my last job there was a ten thousand dollar spread in salary between myself and my white male counterparts. I believe racism played a part in that.” Cassandra Streater – Morrow, a reputable African-American stylist and make-up artist living in Central West End disagrees. “To me St. Louis seems diverse. I also think that the musical influence here over the years has brought people together. When I go to places like The Pepper Lounge, Club Home and other popular establishments in St. Louis, there are lots of different people mixed together.”

Jill, a 29 year old white technology assistant states, “It’s much more diverse than five years ago, but V.1.4 43

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St. Louis is still divided. It never made sense to me but I think the separation comes from ignorance and some people just not knowing about other cultures and races”.

She continued, “Historically, I think St. Louis has been built on division but as the city becomes younger and more cultures come in, it’s become more accepting. In some places there is unfortunately the trend of white people leaving their neighborhoods when other races move in. It comes from fear and ignorance.”

HAIR AND MAKEUP BY CHRISTINA OGOLIN

Ironically, in University City—which sits on the city/ county line—the celebration of diversity serves as a rallying cry for many residents, and is also attractive to tourists. On a breezy summer night in the historic Delmar Loop (which was named one of the “10 Great Streets in America” by The American Planning Association), visitors and residents find an eclectic mix of people from different backgrounds and lifestyles enjoying the many wonders U City offers. The mixture is also present in U. City’s fashion and culture, where appreciation of different races, class, genders and beliefs is apparent. From it all permeates a gentle sense of pride and acceptance.

LOCATION ARTD GALLERY 2720 CHEROKEE STREET

ACCESSORIES SEW FUNKY MODELS SARAH BRYANT TEMAKO RANDOLPH CRISTINA OGOLIN ART WORK LISA SIPE (PREVIOUS PAGE) BRYAN WALSH IAMBWALSH.COM

U. City may serve as a blueprint for some of the successes St. Louis can enjoy by embracing diversity.

The issue of diversity may have economic and regional elements as well. Some African-Americans who inhabit the middle and upper middle class neighborhoods of North County’s Florissant and Hazelwood areas believe the ugly scars of St. Louis’ racially divided history are in fact fading away. School teacher, Kalonna Carpenter says, "It’s become better. We have not progressed as much as we could have, but I have seen opportunities grow for minorities."

Many city residents overwhelmingly disagree with this notion and highlight fading interest in the St. Louis Public School system, a crime rate that unfortunately keeps the city in top nationwide rankings, and racial disparities in the justice system as the basis for their feelings.

Others point out that despite the growing European, Hispanic, Asian and total immigrant populations, many of these new residents pass on active race and culture mixing and reside primarily in their own neighborhoods.

Though many diversity and race related questions are still unanswered, the theme St. Louis residents appear to share is hope; hope that the city will rise above its painful racial history and flourish as a great city united by the desire for change and appreciation of diversity.

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DFASHION

PHOTOGRAPHY by

MICHAELTHOMAS

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WOMEN'S WARDROBE CHAREE OLIVER & JESSICA BUCK MODELS JERIKA GREER GABRIELLE

VIXEN'S WARDROBE "FASHION, as defined by Webster’s dictionary, is the popular or up-to-date way of dressing, speaking or behaving. Well, if that’s the case, there are times I want no part of fashion. I believe fashion goes much deeper than that simple statement. I think fashion encompasses more of our personality, our likes or dislikes, and when done “fashionably” reflects a lot about the kind of person we are. Our lives improve only when we take chances - and the first and most difficult risk we can take is to be honest with ourselves.

I base my fashion sense on what doesnt itch! Creativity keeps my blood flowing. I want to grow and experience everything I possibly can during the short time I have on this planet."

Jessica Buck, is a self-proclaimed chic, urban and contemporary designer of Vixen's Wardorbe, who creates clothing that enhances and inspires individuality of women for all sizes. Creating flirty and feminine garments, she is well known for her clothing with a distinctive style that will stand the test of time.

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DFASHION

MODEL STEVE HARO STYLIST CHAREE OLIVER STYLIST ASST. KIMBERLY TRIGG

CLOTHS I AM SNEAKY LEFT PAGE JACKET CARAPACE TEE KINETICS JEANS JOE'S JEAN WATCH GSHOCK SNEAKERS PF FLIERS GLASSES D&G MODEL'S OWN THIS PAGE JACKET SABIT WATCH GSHOCK JEANS GOLDMARK DENIM SNEAKERS PF FLIERS

PHOTOGRAPHY by

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JACKET, DIESEL DRESS, T.A.G GOLD SHOES, DELUX CLOSET

ONLINE SOCIAL MARKETING: SOME GUIDELINES. Millions of people pass the workday scrolling through status updates.

But don't forget, as with all things, there are rules to follow These are just a few to keep in mind.

WORDS by JENN CARTER

If you don't have a facebook account by now, you are either too cool for your own good, or just living under a beige PC. What started on the private university level has become, to many of us, a central social tell all. We're caught out at an event, bar, on the street or anywhere in real live life by someone who recognizes us from our facebook profile pic.

More often than not we read about that event, concert, or drink special on a facebook thread.

What started as a means of connecting students, who were probably at the same keg party or cramming for the same exam, has become a stalkers dreamland, a bosses cut back vehicle, and a jealous boy/girlfriend's drug. Many of our profiles have developed into a wealth of personal information with enough dirty details to get you caught red handed.

Generally common sense wins you the respect of friends. But after skimming the home page is quite clear that this sense is not a natural instinct for the general population.

1. TO FRIEND OR NOT TO FRIEND

Facebook and other online social sites stimulate our deep desires to be popular.

Popularity online is illustrated by the number of friends one has acquired, however its important to understand that once you've made the decision to friend a coworker, a business associate, a client or even a family member, you've automatically put yourself in a venerable position. Remember friends, not separated under the appropriate privacy settings, can not only see everything you post, 52

but also everything your smart ass buddies post about you. You can only control your own typing fingers. So spend some time really getting to know the privacy settings. And use discretion when accepting requests.

2. EMPLOYERS CHECK FB ACCOUNTS.

Didn't you know? I've never asked a potential job seeker to come in for an interview without checking to see if their email pulls up a facebook account. And HR is all over it once you're employed. Yes, they are watching you.

3. FACEBOOK FOR PROMOTIONS

Facebook has become a wonderful social marketing tool. If you plan on using your account to announce networking events, art openings, concerts, poetry scores, or anything you are marketing, that's fantastic, now shut up about your hangover, your boyfriend troubles, and your shaky emotional issues. You're undermining your marketing efforts and just embarrassing yourself.

4. GAMES, GIFTS, POKES, AND HUGS

Unless your 13. Stop it. Its not cool and you're better than that.

5. FINDING A BALANCE

There's a lot of good information on facebook, its quick, assessable and convenient. Its almost too easy to post a comment on a friend's page.

But don't forget about the phone, and better yet, real life. There's no online substitute for calling someone personally and saying (or singing) happy birthday. There are plenty of other online sources for news, styles, trends and events.

One to keep checking, www. delux-mag.com!

ASK MOCHA

Enough is Enough Have you ever been faced with a situation and just couldn’t understand why someone would ask you to do a certain thing? Do you ever just want to say NO? Well you can and I will teach you how to do just that.

What most people don’t realize is they are pleasers. People feel the need to be liked or approved/accepted by society as well as their peers and that’s fine, but at some point enough is enough! I know that saying no can be a hard task, but when will you decide enough is enough and be able to decipher when a person is trying to get over on you?

People make it harder for themselves than it really needs to be. The answer to your problem is quite simple: Just tell the truth! If you don't have it or don't plan on getting it, just say so!

I am sure you have been in situations where you’ve felt like you couldn’t say no to a person, so you said yes and you didn't end up fulfilling your obligation. When this happens you look like the bad person—which could’ve been avoided had you been honest and said no when you really meant it. Never let anyone change your mind. Sometimes it’s okay to just say no.

Saying no does not mean you are a bad person.

You are the better person when you tell the truth because it sets you free from unwanted obligations when you’ve reached your limit.

When you say no after always being a yes man then you will feel so much better! You will feel empowered, with a new sense of pride as you begin tapping into you natural ability to make new decisions for yourself. You can’t be everything to everyone without over-extending yourself. So to avoid such an inconvenience, be honest, stand up for yourself, and be proud of your decision. Say no with a smile. Practice saying it: No, no no. I can’t do that this is what I can do….

I had to go to therapy years ago to learn to say no! I had to pay for mine, but I am giving you this advice for free. I hope from this day forward you will be more honest with yourself and the people around you.

Mocha Latte

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DSPOTLIGHT

ARTD

a quest to conquer the world of art and music

2720 CHEROKEE STREET WORDS by JENN CARTER IMAGE by CHRIS HARRIS

Over a century ago Cherokee Street was all a hustle and bustle, but one hundred years is a long time. So when ArtDimensions and Loyal Family took over, it was six months of all hands on deck renovation to breath new life and reassume commercial importance.

“2720” is a collaboration between Loyal Family and ArtDimensions. Like bread and butter, jam and jelly, sneakers and socks this union has the ring of perfection to it. Loyal Family is known for providing live music at over four area venues including Pop’s Blue Moon, Old Rock House and Off Broadway. The concerts are enhanced by the installation created by Davide Weaver and Josh Grigaitus which surrounds the stage. Artists paint live during the live music. The fusion of art and music is forever evolving as the installation, live art and live music change with every performance.

ArtDimensions Gallery is located upstairs as a renovated space showcasing St. Louis local art.

Founded nine years ago ArtDimensions is a nonprofit organization for local artists ran by local artists. Its founder Davide Weaver operates on pure unadulterated enthusiasm for supporting local art and its creators. A core team of players have been renovating this project from the depths of department store rubble to the expansive white museum like gallery space you see today.

Heading this group up the construction crew

GALLERY PHOTOS by JOE RICHARDSON

is Myles Keough (pictured on left). A dedicated board member, Myles and his crew have poured endless hours of sweat equity in building, sanding, painting, cleaning, and promoting the new ArtDimensions Gallery. As Gallery Director, Myles has taken an empty mess and turned it into a jaw dropping exhibition space.

The upstairs space also includes four studio spaces. Bryan Walsh, pictured on left, can be found upstairs most nights painting squares.

This studio space element adds yet another dimension to the gallery. Not only are finished pieces displayed but you can also catch the artist themselves working on new paintings and artwork. Opening a door between artist and art viewer that is not often open.

It may have been a risky move to join the ranks of the Cherokee experience, but ArtDimensions and Loyal Family are going to keep rocking the block one event at a time.

The Next Opening Reception will be Friday April 1st and Saturday May 1st, from 7 - 11pm Visit the gallery Friday and Saturday’s from noon til four. Or during any 2720 event. artdimensions.org 2720cherokee.com loyalfamily.com

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DSPOTLIGHT

ART MONSTER.

a full service custom airbrush and tattoo shop CHRIS SABATINO, 2617 CHEROKEE STREET WORDS by JENN CARTER IMAGE by LAWRENCE BRYANT

It’s almost 11pm. Globe, the historic local drug store, has long closed while Foam, the new coffee shop on the corner, is shutting down. The lively spirit of Cherokee Street starts to descend for the evening as a sole storefront continues glowing late into the night. Overhead is a large sign which boasts an unfamiliar, yet somewhat iconic graphic of a snarling, drooling monster growling the words, “Art Monster”. Looking through the window that reads Custom air brushing and tattoos, owner, Chris Sabatino, can be spotted working late to fulfill a last minute custom airbrushed clothing order. In one hand, of course, is his airbrush gun.

The other hand is simultaneously choosing stencils and dialing his family on the speaker phone.

As he starts and finishes a custom St. Louis, St. Patrick’s Day, Ecko polo shirt, he chats with his son and promises to be finishing up soon.

Art Monster, formally Street Inkorporated, was one of the first art driven businesses to pop up on Cherokee Street. Sabatino—referred to as a trailblazer by most—holds boasting rights as being the first to start tattooing on the block. Sabatino states, “It felt right [to change the name].

I’m not just a tattoo artist; I’m quite versatile and I’m not into limiting myself”. Today, Sabatino has 8 years of tattooing under his gun, but in the beginning, there once was a day you could go to Six Flags and get a caricature drawn by the young and emerging Sabatino. His custom airbrushing began at the historic Gus’s Fashions in downtown St. Louis. Gone are the days of working for others; now Sabatino is now his own brand, Art Monster, which is a title that suits him better than others.

Art Monster has just built a tattoo booth, supplying the shop with a private space for the tattoo clients. “It’s all about the clients,” says Sabatino as he shows me where the new flat screen TV is going so the clients can play video games during unbearably long tattoo sessions. That’s just one of the many not-so-subtle differences between Art Monster and other local tattoos shops. The most obvious difference is it’s not just a tat place; it’s a full-service shop. You want a T-shirt that matches your nearly-naked girlfriend’s body paint that also matches your ride’s custom paint job? Art Monster can do that. There really is no limit to Sabatino’s creativity for customizing shoes, hats, shirts and more.

Sabatino’s customers are loyal too. Now grown up, many of his most faithful returners started with ball caps as kids and are now coming in with $400 leather jackets, begging for custom designs across the back and down the sleeves that can unmistakably stand out in a crowd.

Sabatino’s long-term vision for the shop includes an Art Monster Complex with acres of art, a museum of painted rides, jets, boats, bikes, and a warehouse of art ready to invade the world; but for now, Art Monster is busy revitalizing the community. Stop by the shop and visit the monster.

Art Monster, always evolving.

Look for Art Monster At Warp Tour.

For more info visit artmonstershop.com 2617 Cherokee Street, St. Louis MO 6311

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TRAVEL

FOUR SEASONS RESORT, PUNTA MITA

The Four Seasons Resort has brought a new standard of luxury to Mexico’s Pacific Coast.

The boutique hotel offers seclusion, pampering service, and comfort. Accommodations are in three-story casitas surrounding the main building, which houses the lobby, cultural center, restaurants, shopping arcade, and oceanfront pool. Every guestroom offers breathtaking views of the ocean from a large terrace or balcony.

Most suites have a private plunge pool, a sitting room, a bar, and a powder room. Rooms are plush and spacious, with a king or two double beds, a seating area, and an oversize bathroom with a deep soaking tub, separate glass-enclosed shower, and dual vanity sink. Service is unerringly warm and unobtrusive. At least 45 minutes from Puerto Vallarta’s activities, it’s an ideal getaway, with a full-service spa, tennis center, and private championship golf course. In 2006, Four Seasons unveiled an adults-only tranquillity pool, with champagne and caviar bar, surrounded by cabañas available for daily rent. In 2007, they expanded their popular Kids for All Seasons club and added a building for family travelers. The resort now offers private four- and five-bedroom villas as well, with private butler services.

Facilities: 3 restaurants; lobby bar; beachfront bar, oceanfront pool; adults-only pool surrounded by private cabañas; tennis center w/4 courts of various surfaces; full-service fitness center; 58

European-style spa; watersports equipment including sea kayaks, sailboards, surfboards, and sunfish sailboats; children’s programs; game room, 24-hr. concierge; tour desk; room service; cultural center w/lectures and activities; complimentary video library Pricing: High season $545-$1,175 (£273-£588) double, $1,685-$15,000 (£843-£7,500) suite; low season $375-$925 (£188-£463) double, $1,025$8,750 (£513-£4,375) suite Phone 800/332-3442 in the US, 329.291-6000 Web site www.fourseasons.com Note: This information was accurate when it was published, but can change without notice. Please be sure to confirm all rates and details directly with the companies in question before planning your trip.

Courtesy of Frommer’s

TECH

WATCH THIS. The worlds first completely hands free mobile cell phone watch brought to you by Nanotech210 Communications. Music, video, camera, text, email, chat, time, and features you'd expect from high end smart phone. For about the same price you can have the Nanotech. www.nanotech210.com

V.1.4 59

HEALTH

BREASTIMPLANTS. SAFER THAN EVER & IN ALL PROFILES WORDS by DR. MICHELE KOO

After a long history in breast implants and removal of the silicone breast implant in 1992, the FDA on November 17, 2006 approved Allergan and Mentor to again market their silicone breasts implants for primary breast augmentation in the US. These breast implants differ from the older silicone breast implants due to the more “cohesive” nature of the silicone, their outer shell, as well as the styles (shapes) of implants available. Long term studies were performed on the silicone implants to ensure their safety leading to their reemergence on the market and ongoing studies currently are required of the implant manufacturers to ensure the continued long term safety of the implants.

The fear that silicone implants could cause certain illnesses was never founded in fact and hence their current availability.

Today’s silicone breast implants are extremely safe, more reliable, and in my opinion age much better than the saline implants in that there is less “rippling” and palpability in the long term.

Furthermore, most silicone breast implant ruptures are “silent” meaning that the patient may not be able to discern any difference in appearance or feel of the breasts despite the rupture. It is perfectly safe to electively change the implants at the recommended 15-20 year mark despite that

60

possible rupture allowing the patient the peace of mind to plan for future surgeries.

Both the saline and silicone breast implants are available in a myriad of “profiles” (meaning the height of the implant off the chest wall) to custom fit the woman’s chest width, height, weight, and cosmetic desires. The shapes are much more sophisticated now taking into account the individual woman’s actual breast and chest size and attempting to match that with her cosmetic goals.

Breast implants placed in the proper position and performed by an experienced plastic surgeon can create extremely beautiful natural feeling and looking breasts that balance a woman’s shape. The fallacy is that most women just want to have bigger breasts (every man’s wish), but in fact the truth is most women want their breasts to be proportionate and beautiful not merely bigger. The new implants now are very safe and allow much more flexibility to achieve the “perfect” breasts for the particular individual woman.

Dr Michele Koo wrote health article: Michele D. Koo, MD, FACS www.drmichelekoo.com 314.984.8331

FINANCE

WHATAREYOUWORTH? WORDS by CHRISTI GRIFFIN

While teaching the ins and outs of a bankruptcy practice to an experienced attorney venturing into a new area of law, she shared an all too common phenomenon of a distraught man shopping for a lawyer to take his case. Through a series of well thought out questions, this capable trial attorney spent considerable time eliciting the necessary details. Having only a small cache of clients to her name, and true to the nature of women, she dutifully sought to help this potential client by sharing her sage advice. Though accurate in assessment of his case and translation of applicable law, the client was unwilling to accept the reality of his outcome. He went away angry and with this having occurred by phone, she hung up unpaid. Attorneys are paid for what we know not simply for what we do – and she had given away what she “knew” for nothing more than an angry retort.

Many of us often do the same. Underestimating the value of our worth; sacrificing that ever necessary commodity of cash for the need to not offend, to not lose out or to not be rejected by someone who could really care less. And in doing so we struggle along wishing we had more, juggling bills and trading self-worth for other-acceptance.

As a young mother I balked at the $30 pediatrician’s bill I was handed after two or three minutes of a doctor’s office visit. It seemed unfair to charge such an astronomical amount just for peering into my daughter’s ears and tapping on her back. But years later, when I realized that I could deliver far

superior legal services in much less time than my younger colleagues, I reflected on that doctor’s bill. I came to appreciate the experience and expertise that allowed her to assess an illness simply by conditions observed in just moments.

Viewing the doctor’s bill in that light, I began to realize the value of my own worth.

Each of us has something we do, or with sufficient practice, can do better than anyone else. Those who are blessed to know exactly what that is, do a disservice to others by failing to charge what that service is worth. By doing so, they eventually become overwhelmed, exhausted and angry. They lose interest in their craft and deliver less than what others deserve.

It would do us all good on occasion to recall the story of the repairman who immediately determined his customer’s problem, turned a certain screw and rendered the problem fixed.

When the customer balked at the $75.00 bill for simply turning a screw, the repairman confidently replied, “the $75.00 charge isn’t for turning the screw, the $75.00 is for knowing which screw to turn.”

Know your worth then look for those who are willing to pay.

Christi M. Griffin is an attorney, author and founder of The Ethics Project, a non-profit organization founded to heal the impact of crime and incarcerations on our community.

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DSPOTLIGHT

VERNON “ViP” PEREDA

Wireless Advantage Turnkey Business Solutions WWW.SMARTTURNKEY.COM WORDS by SEVEN L. MAXWELL IMAGE by TIMOTHY J. SCHINSKY

Vernon Pereda is a familiar face in St. Louis’s social scene, so it wasn’t much of a surprise when we learned his alias was “ViP”. His funny and witty ways, killer smile, and endless bottles of Grey Goose Vodka and Redbull (or Goose and ‘Bull as he calls it) helped this bold bachelor earn the title of, life of the party—well that and the fact that he’ll dance to anything with a beat. But beyond that is a brilliant businessman who has built his business from the ground up, lost everything, went in a new direction, and re-established himself in yet another business venture. We at DELUX Magazine sat down with ViP to find out more about his bachelor lifestyle and business sense.

DELUX People recognize you from the nightlife; however, more people know you because of your role as the “Go to guy” for custom cars tell me about that.

ViP Rush Hour Performance was a long-running, successful business located in Fairview Heights across from the mall. We serviced everyone from professional athletes to rappers and actors.

Our work was featured at premiers, in movies— everywhere! I loved that business. I built a lot of long standing relationships while running that place.

DELUX After all those years of success, what would you attribute to the fall of your reign at the top of the custom car game?

ViP With the collapse of the economy, came the collapse of my business. The rappers were still coming by, but the average customer could no longer afford our services because they too were

losing money. The climbing overhead costs with the collapse of the economy forced me to shut my doors DELUX So what are you doing now?

ViP I’ve gone in another direction. My five partners—other very successful businessmen— and I decided to pool our resources together to not only create a company that will prove successful despite the economic downturn, but it will also help others to realize their key to financial freedom as well. The company is called Wireless Advantage Turnkey Business Solutions.

DELUX Tell us more about Wireless Advantage Turnkey Business Solutions.

ViP This business is set up to not only help business-minded people own their own business, but we provide a nationally recognized service that every consumer will use while helping them save money. Everyone comes out on top.

DELUX At the end of the day, what means the world to you?

ViP The loves of my life are my children, Tiarra Paige and Christian Xavier. I’m currently single, waiting for “the one”.

BACHELOR PROFILE FAVORITE COLOR Red FAVORITE FOOD Sushi FAVORITE BOOK Robert Kyosaki: Cash Flow Quadrant HOBBY Dancing PARTIES MOST Washington Ave

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SPRINGFLING BEAT IT. BEAT IT. . .

RECIPE BY JONATHAN KRAFT Red Beet and Goat Cheese Salad with Navel Orange, Fresh Herb Spring Mix and Crispy Tobacco Onions. Serves 4 INGREDIENTS 2 Lg. Red Beets – a little bigger than a baseball 1 Sm. Log Goat Cheese (3.5 oz.)

2 Navel Oranges – Peeled and sectioned 4 oz. Fresh Herb Spring Mix 1 Med. Yellow Onion ¼ C. All Purpose Flour- seasoned with a pinch of Salt and Pepper 2 C. Canola Oil –for frying METHOD Cover Beets with cold water in a small saucepan and bring to a simmer-cook until knife tender.

Then cool beets in ice water or in fridge overnight.

Trim off ends and peel beets with a sharp paring knife-(it is recommended to use disposable latex gloves when handling beets to prevent staining your hands). Cut the beets into 3 equal slices horizontally. Then divide the goat cheese into 4 equal parts and form into thin pancake like discs the same size as the beet slices. Layer the cheese between the beets like a sandwich then use a sharp knife to cut down the middle. Each serving will get a half. Wash and dry greens and set aside. Peel and cut onion in half like ½ moons and remove core. Cut into thin julienne strips and moisten

with cool water, then shake off excess. Toss in seasoned flour and again shake off excess. Fry onions in pre-heated 350’F oil until crispy and golden brown. Remove onions with a mesh scoop and drain on paper towels.

VINAIGRETTE Juice of 1 Lemon 1 Tbsp. White Balsamic or Cider Vinegar 1 Tbsp. Honey ¼ C. Extra Virgin Olive Oil 1 Tbsp.. Chopped Parsley METHOD Combine ingredients whisking until incorporated.

To assemble salad, place ½ of a Beet stack in the center of each plate. Fan orange sections on each side (3 per side). Next drape greens across the plate so the beet and oranges are still visible.

Drizzle with vinaigrette. Bon Appétit.

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ArtDimensions Spring Group Show A juried exhibition of work by local St. Louis Artists.

OPENING RECEPTION FRIDAY APRIL 30 & SATURDAY MAY 1ST, 2010 SATURDAY 8:30 VIXEN WARDROBE FASHION SHOW WITH DJ TR3Y GALLERY HOURS FRIDAY & SATURDAY 12 - 4 PM OR BY APPOINTMENT EXHIBIT CONTINUES THROUGH MAY 29, 2010

st louis mo 63118

GALLERY HOURS Friday and Saturday NOON–4 PM & during select events or by appointment.

WWW.ARTDIMENSIONS.ORG

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WWW.2720CHEROKEE.COM

WWW.LOYALFAMILY.COM

FOLLOW US ON TWITTER...DELUXMAGAZINE

CAN YOU SELL DELUX?

APPLY FOR A SALES POSITION

send resume and letter to intern@delux-mag.com

WWW.DELUX-MAG.COM INFO@DELUXMAG.COM 314.881.1484 V.1.4 67

DSCENE TREY SONGZ AND FANS AT 1041 MEET AND GREET

TREY AND STACI

TIFFANY AND SCAR LADON FROM JUNE 5TH TMA AFTERSET AT THE LABEL

BRADDYOUNG AT THE WHITE ICE EVENT

KYJUAN AND GREEN MODEL AT THE GREEN PARTY.JPG

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MYA AND SLIM KARMA

ASHLEY AT THE NOITCE ME AWARDS

DSWAG THE FORCE continued...

ST. LOUIS RENAISSANCE: THE REBIRTH OF HIP HOP Who is The Force? If you’re asking yourself this question, then you apparently have been either hiding under a rock, residing out of state, or you think Soulja Boy is the most lyrically intense rapper of the new millennium—whatever your excuse—You FAIL! Armed with an ensemble of emcees, DJs, producers, writers, artists, painters, promoters, stylists, and bloggers; The Force is a colossal corps of creativity covering every aspect of the grind. With each individual is the voice of a sole member who puts his soul into his every effort to enlighten a city previously divided by circumstance. Although there is a heavy hip hop aura that surrounds each member, don’t mistake them for a record label. “We’re not a rap crew because not everyone involved is a rapper. It’s a lifestyle…,” states artist, Tef Poe. Member Brooklyn goes on to add, “The Force is a cultural movement—a group of friends who have respect for each other’s talents”.

With each component of the creative coalition combining their talents to help every other member fulfill their dreams, The Force holds true to their fundamentals as their roots remain deep in the underground hip hop circuit. Although there are a mob of members, infiltrating the camp isn’t as simple as one would think. “We have a sink or swim philosophy. Be quality or scoot over,” states founding member, Rockwell Knuckles.

Housing an impressive list for true fans of the art, heart, and lifestyle of hip hop; The Force boasts an impressive roster including: (Top row from left to right): Nato Caliph, Darryl, Lyfe Stile, DJ Needles, Finsta, Black Spade, Rockwell Knuckles, (2nd row): DJ Spec, DJ Enoch, Tef Poe, Blake Symphony, DJ Reminise, Corey Black (3rd row): Travis Xrosby, Rhashad, Tech Supreme, Eddie, QB, Vandalyzm, DJ Trifeckta, Rome, (bottom row): Teresa Jenee, Adrian, Skip, Darren, and Jhonna.

Together this network—said to be headed by underground veterans, Rockwell Knuckles and Black Spade—has extended beyond the borders of Missouri. With members extending from coast-to-coast, The Force has created

more opportunities to re-introduce St. Louis hip hop to the rest of the country. They’ve even gone so far as to host their own showcase, STLSW, at the country’s largest music festival, SXSW held annually in Austin, TX. With their distinctive discipline, drive, and determination, members of The Force are destined for success. Paving their own path with major breakthroughs, each member is working his way toward claiming a place in St. Louis’ hip hop history.

To find out more about The Force, go to www.irepstl.com 1. Rhashad Whittier 2. Teresa Jenee 3. Tech Supreme 4. Eddie Holman 5. QB 6. Vandalyzm 7. Adrian 8. DJ Trifeckta 9. Skip 10. Rome 11. Darren Nesbitt 12. Rep 13. Jhonna 14. DJ Spec 15. DJ Enoch 16. Tef Poe 17. Blake Symphony 18. DJ Reminise 19. Corey Black 20. Travis Xrosby 21. Nato Caliph 22. Darryl Gillespie II 23. Lyfe Stile 24. DJ Needles 25. Finsta 26. Black Spade 27. Rockwell Knuckles not pictured... Gotta B Karim, DJ Trackstar, and Delux very own Brooklyn

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DSCENE

KEITH JUNE 5TH AND ALOHA

BELL AND DELUX ISSUE THREES

CARRI AND KEITH GRIFFIN

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TREY KNOCKING ON THE WINNER DOOR OF 1041

TERRANCE AND ALOHA AT DELUX PARTY COPY

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