CRUSH ON PROFITS FOR VALENTINE’S DAY

Get excited for an increase in check averages for diners on Valentine’s Day. Below are some ways to get customers to consider you for their special meal and how to create that unforgettable customer experience.

Limited-Time Menu:

Specials are one of the first considerations when deciding on where to go for a night out (or in). Create a special menu ahead of time and share on social media. Stress that these items are only available for a limited time. Take images of those you are especially proud of and share them leading up to February 14th.

Romantic Names & Descriptions:

It’s all in the way you describe menu items. Play up the theme of the occassion using creative words. You can even show personality by creating names that are ‘punny’. Penne Pasta in Pink Blush Sauce – give vodka sauce a pink tinge by adding extra vodka

Couple’s Cannoli – Two cannoli drizzled with chocolate and strawberry syrup

Dessert Pizza:

If there is a day of the year to indulge in sugary foods, Valentine’s Day is the day to do it! Satisfy their sweet tooth with these dessert “pizzas”.

Strawberry Chocolate Pizza – Hazelnut chocolate spread, sliced strawberries, sliced almonds, chocolate syrup, confectioners sugar

S’mores Pizza – Chocolate chips, marshmallows, crumbled graham cracker, chocolate syrup

Cozy Night-In Meal Kit:

With some people still weary of dining out with crowds, offer a thoughtful takeout option for two. You can make it more of an experience for them by packaging topping separately so they can customize it at home. Include simple and straightforward instructions if the dish requires heating or re-heating. Below are some examples:

Dessert Pizza Kit

Heart-Shaped Pizza Kit

Cannoli Kit

Pasta Salad Kit

Encourage Photos:

Offer to take photos of couples and encourage them to tag your restaurant’s location in their posts. This is a great way to get some free advertising. Also, create plate presentations that are photo-worthy by garnishing and arranging your food well so they can’t help but snap pictures.

A Thoughtful Giveaway for Diners:

Consider offering patrons who dine-in a small gift with their meal – such as handing them a flower or a little treat after dinner. This could be as simple as a few pieces of chocolate with their bill. Even just a thoughtful, simple handwritten note or Valentine’s card with their food will make an impression.

A Little Something for Singles:

Valentine’s Day is for couples, but don’t forget about the single crowd. Anti-Valentine’s Day promotions have gained popularity over recent years. Imagine all the unromantic food you can think of such as garlicky foods and messy foods. Essentially, pick foods that can be eaten guilt-free for the night. Get creative with the names of these unromantic items on your specials menu.

FEBRUARY 2023

New Customers Save

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#403014 Alfredo Sauce – $2.50/case

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Pizzutello tomatoes, originating in Campania, harvested and processed while fresh, carefully peeled and slightly dried. Their particular sweet taste makes them perfect for fish dishes. Delicious on white pizzas and in salads. 100% Italian Tomato. Processed fresh at the peak of the season.