SELLING WTH SANDRA DE JERSEY.
SALES EXECUTIVE
0438 975 045 | sandra@dejerseyestateco.com.au
MEET SANDRA DE JERSEY.
Sandra de Jersey is a trusted and highly regarded real estate professional who has built a strong reputation for delivering exceptional results across the Caloundra property market. Specialising in Aroona and the surrounding areas, Sandra is recognised for her extensive local knowledge, strategic marketing expertise and skilled negotiation, consistently achieving outstanding outcomes for her clients.
For Sandra, real estate is about much more than buying and selling property. She understands that every move represents an important life decision and considers it a privilege to help her clients navigate these significant milestones. Her approachable nature, strong work ethic and unwavering commitment to achieving the best possible result have earned her the trust and respect of both clients and colleagues.
For more than 11 years, Sandra has specialised in the suburb of Aroona, becoming one of the area's most recognised and successful agents. Her dedication to the suburb and its residents has seen her achieve the distinction of being Aroona's Top Selling Agent for the past eight consecutive years, a reflection of both her results and the trust placed in her by local homeowners. Over this time, Sandra has built an extensive database of buyers actively seeking homes in the area and developed an in-depth understanding of the local market that few agents can match.
Outside of real estate, Sandra enjoys spending time with family and friends, travelling, and making the most of the Sunshine Coast lifestyle. She is also passionate about supporting the local community and has been involved in numerous charitable initiatives, including fundraising events for the Cancer Council and ambassador roles with the Beautiful You Cancer Program and Katie Rose Cottage Hospice.
With more than a decade of experience in real estate, Sandra combines professionalism, dedication and genuine care in every client interaction. Her commitment to providing honest advice, clear communication and a personalised approach has resulted in many long-term relationships and repeat business from satisfied clients. Having lived on the Sunshine Coast since 1998 and now residing in Pelican Waters, Sandra has witnessed the region's remarkable growth and understands the lifestyle, community and market dynamics that make this area such a sought-after place to live. Her in-depth local knowledge allows her to guide buyers and sellers with confidence in an ever-changing market.
Sandra de Jersey 0438 975 045 | sandra@dejerseyestateco.com.au
After successfully building her own business, Sandra is delighted to focus exclusively on what she enjoys most — helping people achieve their property goals. As a Sales Executive with De Jersey Estate Co., she is proud to work alongside her son, Zack de Jersey, while continuing to provide the exceptional service and results for which she is known. Known for her integrity, professionalism and genuine care, Sandra is committed to making every property journey as smooth and rewarding as possible. Whether you are buying, selling or investing, you can be confident you are in experienced and capable hands.
WHO WE ARE.
With a unique beachside location in Kings Beach, De Jersey Estate Co offers an exceptional personalised customer service, and a thorough understanding of the local property market. Our approach combines expert advice, dedication, and a commitment to being with you every step of the way, ensuring we achieve the best possible results. Led by Director Zack de Jersey, our team focuses on building strong relationships and tailoring each experience to meet your unique needs. Not limited by size, De Jersey Estate Co's core vision for the business is not just to meet our clients' expectations but to exceed them. We are committed to providing a personalised service that puts our clients first.
De Jersey Estate Co 36 Esplanade Headland, Kings Beach 5492 5644
At De Jersey Estate Co, we understand that your property journey is one of the most important decisions you will make, and we are here to make it a successful and seamless experience. Our team is dedicated to guiding you through every stage of the process, from initial consultation to settlement and beyond. With a deep knowledge of the local market and a focus on transparency, we provide insights that empower you to make informed decisions. We are here to make your real estate experience not only successful but genuinely enjoyable
Strategic marketing that creates competition. Effective property marketing is about much more than simply placing a listing online. While many homes will attract some interest in today’s market, achieving the best possible result requires a strategic approach that maximises exposure and, most importantly, creates competition between buyers.
Sandra develops a tailored marketing strategy for every property, selecting the most effective combination of marketing channels to reach the widest possible audience of qualified buyers. By leveraging multiple platforms and carefully monitoring the performance of each campaign, she ensures your marketing investment is used efficiently and delivers maximum impact.
The objective is not simply to find one buyer — it is to attract multiple interested buyers and create genuine
competition. When buyers compete for a property, they are more likely to put forward their strongest offer, and this competition can drive the final sale price higher.
Greater exposure means more opportunities to attract the right buyers. More qualified buyers create greater competition. And greater competition creates the potential for a stronger final result.
Rather than relying on a one-size-fits-all approach, Sandra works closely with each client to design a campaign that suits their property, budget and objectives. Every marketing decision is made with one outcome in mind — to create the maximum amount of buyer competition and achieve the highest possible sale price. Quality marketing is not an expense; it is an investment that can often be the difference between a good result and an outstanding one.
MARKETING Example 1 Always passionate about perfection and determined to ensure nothing more can be done to maximise the price of her clients’ assets, Sandra has sought the best in the industry in terms of Photography and Videography. She understands that first impressions are lasting and ensures your property is marketed in its best light to capture every single buyer in the marketplace.
Previous Property Marketing Photography
30 Seagull Aveneue AROONA
5
3
1
MARKETING Example 2
There is a huge difference between professional photos and outstanding professional photography. Anyone with a camera can call themselves a professional photographer. Ensuring you get exceptional photos of your property is one of the most important aspects when you sell your property. Poor, substandard photography can cost you thousands of dollars on your final sale price.
Previous Property Marketing Photography
10 Sanpiper Place AROONA
4
2
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Digital Declutter & Virtual Staging Sandra understands from time to time, properties that are tenanted are not presented in the best form. She ensures no stone is left unturn when marketing properties and goes to every length to showcase the property in the best possible way to attract the maximum number of buyers. Properties may also be vacant for multiple reasons, for these properties we use cuttingedge technology combined with the latest staging techniques to ensure your finished image is photo-realistic to the eye. Techniques including advanced lighting, shadowing and micro textures are blend seamlessly, so your finished image looks as if it was traditionally staged. BEFORE
AFTER
BEFORE
AFTER
BEFORE
AFTER
Virtual Furniture Staging
Virtual Declutter
Virtual Removal
SANDRA ENSURES THAT SHE IS PRESENT AT EVERY PHOTOSHOOT, WORKING CLOSELY WITH THE PHOTOGRAPHER TO ENSURE THE PROPERTY IS CAPTURED IN THE BEST POSSIBLE LIGHT AND RECEIVES THE ATTENTION IT DESERVES.
WHAT TO LOOK OUT FOR WHEN SELLING YOUR HOME... 1.SELECTING AN AGENT ON PRICE NOT PROCESS A common mistake when selecting an agent is listing with an agent based on the highest appraisal price. Some agents will often provide sellers with an inflated appraisal price to win business initially; they then deliver low-price feedback a few weeks later to bring sellers down in price. It is very important to remember that the first 2-3 weeks of having your property on the market are the most crucial, and when you will receive the highest amount of interest. It is the agent who offers the best process that will get you the highest possible price the market will pay
2.SELECTING AN AGENT BASED ON COMMISSION The best agent the cheapest agent is not the same thing. The best agent is the one that puts the most dollars in your bank account. The few thousand you may think you save on commission could cost you tens of thousands on your final sale price.
3.SELECTING AN AGENT BASED ON A FREE MARKETING CAMPAIGN Some agents may offer you a completely free marketing campaigns for your property. This is commonly free to agents and means you are displayed at the very bottom of internet search results which means very limited exposure to buyers. An effective advertising campaign can add tens of thousands of dollars to your sale price and help you reach a sale faster. Some agents will not have their potential clients’ best interest at heart when they offer a free marketing campaign – there sole intention is to ‘win’ your business.
4.UNENTHUSIASTIC AGENT Some agents may start to become complacent and unenthusiastic about selling property after working on the campaign for an extended period. Usually this results in agents taking days off during the week, teaming up with another agent in the office or even hiring an assistant to conduct buyer inspections. They may also get a new listing in that time and start concentrating on the newer listing.
The cheapest agent and the best agent are not the same thing... Many owners make the mistake of thinking they are saving money by selecting an agent with free and poor marketing or selecting a discountcommission-cutting agent. Or worse both! However, this decision can end up costing them thousands in terms of their sale price.
Agent A
Agent B
Sale Price
$1,000,000
$1,050,000
Commission
1.50%
2.20%
Advertising
Free
$2,000
Net Amount
$985,000
$1,024,900
$39,900 MORE IN YOUR POCKET! Choosing the cheapest agent doesn't always mean the best result. A skilled agent can achieve a higher sale price, leaving you with more money in your pocket, even after commission and marketing costs.
POINTS OF DIFFERENCE. The major difference between Sandra and other agents is that Sandra
is your first and only point of contact throughout the entire process. But importantly, she is the one who conducts all buyer enquiries, all buyer inspections, and all negotiations.
What this allows Sandra to do is understand buyer behaviour, which is one of the core foundations of his business model.
She finds it important to build relationships with these buyers, knowing what they have bid on and what they have made offers on in the past.
She understands what is important to the buyer. This gives her a clear advantage in a negotiation.
This is what differentiates Sandra from her competitors and achieves her clients the best outcome.
When you place your property on the market with Sandra, she is
available for you 100% of the time. If you try and call or email any of
Sandra ’s properties that are for sale, she is the only point of contact, you call her phone number, you deal with her – not an assistant or a sales associate. You go to any of Sandra’s Open Homes, she is the agent conducting the inspection.
Sandra prides herself on when you list your property with her , she can promise her clients that she will be the agent representing the sale of their largest asset. Sandra spends her days and nights solely dealing with her vendors and qualifying and showing buyers through properties.
Despite her generation, Sandra realises that we are now in a new
digital era of the real estate industry. Sandra embraces technology, she utilises it every day by refining processes to improve efficiency and
productivity which gives her the ability to consistently deliver results to
his sellers. She also understands that there is generation that prefer old fashioned style service and always ensures that she offers a perfect mix of service to all her clients.
Sandra de Jersey 0438 975 045 | sandra@dejerseyestateco.com.au
SOLD
24 Kalana Road $1,100,000
1 0 Fo r e s t C o u r t $1,321,000
1 3 Po z i e r e s C r e s c e n t $1,315,000
4 Tr e e V i e w C r e s c e n t
6 Sandpiper Place
39 Coonowrin Street
$1,100,000
$1,400,000
$1,575,000
Sales Achieved 28 Albatross Avenue, Aroona 43 Baringa Drive, Baringa 89 Beerburrum Street, Aroona 31 Byee Circuit, Aroona 50 Byee Circuit, Aroona 54 Byee Circuit, Aroona 10 Churchill Street, Aroona 1/9 Churchill Street, Golden Beach 14 Churchill Street, Golden Beach 39 Coonowrin Street, Dicky Beach 5/10 Coonowrin Street, Battery Hill 16A Ellis Way, Meridan Plains 180 Esplanade, Golden Beach 10 Forest Court, Aroona 3 Fulmar Court, Aroona
4 Fulmar Court, Aroona 1 Glennie Close, Caloundra West 8 Indigo Road, Caloundra West 24 Kalana Road, Aroona 32 Kalana Road, Aroona 501/75 Landsborough Parade 14 Ocean View Place, Aroona 2672 Old Gympie Road, Beerwah 24 Pakenham Street, Aroona 6 The Parkway, Aroona 9 The Parkway, Aroona 18 The Parkway, Aroona 33 The Parkway, Aroona 13 Pozieres Crescent, Aroona 25 Pozieres Crescent, Aroona
25 Riflebird Avenue, Aroona 7 Rhodes Place, Aroona 20 Rosevale Avenue, Aroona 28 Rosevale Avenue, Aroona 7 Ruskin Place, Aroona 26 Sanderling Street, Aroona 6 Sandpiper Place, Aroona 10 Sandpiper Place, Aroona 30 Seagull Avenue, Aroona 13 Sunset Drive, Little Mountain 44 Taylor Avenue, Golden Beach 2 Tigerlily Court, Little Mountain 4 Tree View Crescent, Little Mountain 24 Tripcony Court, Pelican Waters
Client Testimonials I strongly recommend De Jersey Estate Co in Kings Beach to anyone searching for a trustworthy, dependable, and exceptional real estate agent. I had a fantastic experience collaborating with Sandra De Jersey, she was professional, knowledgeable, responsive, and genuinely dedicated to achieving the best possible results. Sandra showed meticulous attention to detail, excellent communication skills, and thorough understanding of the market. An absolutely remarkable service from start to finish ! -Seller of house in Aroona, QLD
Sandra was a pleasure to work with...She was professional and efficient, helpful and obliging at every stage. Her knowledge and communication skills were excellent. I would recommend her in her role of Real Estate agent without hesitation... Buyer of house in Little Mountain, QLD
We had an excellent experience selling our home & couldn’t recommend Sandra more highly. From the start, she had a strong pipeline of buyers & a clear strategy, which gave us real confidence. She really listened, took the time to understand our brief & what mattered most & tailored everything to suit. Throughout the campaign, she connected us with the right people & made the process feel seamless. Her communication was clear & consistent & she delivered a result we’re really happy with. -Seller of house in Aroona, QLD
Sandra has fantastic knowledge of the area, and is extremely professional with great attention to the details about our property and ourselves. -Seller of house in Aroona, QLD
Can’t recommend Sandra enough. The most genuine Real Estate agent we have had the pleasure of working with. Fuss-free, to the point & got us the best possible price for our property. 10/10 experience with her & her team!! -Seller of house in Aroona, QLD
0438 975 045 | sandra@dejerseyestateco.com.au
WHY SANDRA - MY PROMISE TO YOU While no agent can guarantee a specific final figure, I can absolutely promise you an uncompromising level of service, strategy, and execution. When you entrust me with the sale of your home, this is my personal commitment to you:
110% Commitment: Absolute dedication and focus through every single stage of your property j o u r n e y.
1. 2.
H o n e s t B u y e r Fe e d b a c k : Pr o v i d i n g y o u w i t h t r a n s p a r e n t , a c c u r a t e , a n d d i r e c t i n s i g h t s f r o m e v e r y prospective buyer who views your home.
3.
C o n s t a n t C o m m u n i c a t i o n : Ke e p i n g y o u f u l l y i n f o r m e d a n d s u p p o r t e d f r o m D a y 1 a l l t h e w a y t h r o u g h to the settlement date.
4.
U n w a v e r i n g I n t e g r i t y : A l w a y s a c t i n g s t r i c t l y i n y o u r b e s t i n t e r e s t s a n d o ff e r i n g h o n e s t , e v i d e n c e based recommendations.
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Maximum Market Exposure: Deploying tailored marketing strategies to showcase your property to the largest possible pool of qualified buyers.
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Fu l l A c c e s s i b i l i t y : R e m a i n i n g p e r s o n a l l y a v a i l a b l e t o y o u i n p e r s o n o r b y p h o n e s e v e n d a y s a w e e k .
7.
Pr e m i u m Pr i c e O p t i m i z a t i o n : U t i l i z i n g s h a r p n e g o t i a t i o n t o e n s u r e w e e x t r a c t t h e a b s o l u t e h i g h e s t p r i c e t h e c u r r e n t m a r k e t i s w i l l i n g t o p a y.
8.
A Seamless Experience: Managing the moving parts behind the scenes to deliver a rewarding, enjoyable, and stress-free sales process. A Pe r s o n a l i z e d , H a n d s - O n A p p r o a c h : Tr e a t i n g y o u r p r o p e r t y w i t h t h e u l t i m a t e c a r e a n d r e s p e c t — d o i n g t h e l i t t l e t h i n g s b e h i n d t h e s c e n e s t o e n s u r e y o u r h o m e p r e s e n t s f l a w l e s s l y f o r e v e r y b u y e r.
9.
What Happens Next? The following checklist is your strategic blueprint to getting your property successfully sold. From Day 1 through to the final
launch, you will be kept fully informed of our progress every single week, including receiving a comprehensive written report. Should you appoint me to represent you, here is exactly what happens next: 1.
A c t i v a t i n g t h e C a m p a i g n : S i g n i n g t h e l i s t i n g a g r e e m e n t ( Fo r m 6 ) o ff i c i a l l y p u t s m y s e r v i c e s i n t o action for you.
2.
Pr o p e r t y Pr e s e n t a t i o n A s s e s s m e n t : I w i l l p e r s o n a l l y w a l k t h r o u g h t h e h o m e w i t h y o u t o r e c o m m e n d any presentation tweaks, subtle staging details, or maintenance tasks to ensure your home presents f l a w l e s s l y.
3.
C a m p a i g n S t r a t e g y & T i m e l i n e : We f i n a l i s e a n d a g r e e u p o n t h e m o s t e ff e c t i v e m a r k e t i n g f r a m e w o r k and timeline to ensure a smooth, high-impact campaign
4.
Pr o f e s s i o n a l P h o t o g r a p h y & S t y l i n g : A p r o f e s s i o n a l p h o t o g r a p h e r i s b o o k e d t o c a p t u r e y o u r h o m e at the absolute best time of day for premium lighting.
5.
A d C o p y & N a r r a t i v e C r a ft i n g : A c o m p e l l i n g , h i g h - c o n v e r t i n g m a r k e t i n g t e x t w i l l b e w r i t t e n t o showcase every outstanding feature of your home—and the copy will be sent to you for your approval before anything is published.
6.
D a t a b a s e & V I P B u y e r Pr e v i e w : I w i l l c r o s s - r e f e r e n c e m y a c t i v e d a t a b a s e a n d s e n d t a r g e t e d t e x t a n d email alerts to qualified, hot buyers, giving them an exclusive heads-up about your upcoming listing.
7.
Signboard Installation: A signboard will be installed at the front of your property to capture immediate drive-by inquiries.
8.
Ta r g e t e d L o c a l M a r k e t i n g : I w i l l o r g a n i s e a l o c a l l e t t e r b o x d r o p t o t a r g e t t h e i m m e d i a t e neighbourhood, tapping into emotional local buyers who may have friends or family looking to move c l o s e b y.
9.
The Digital Launch: Once photos are ready and your ad copy is approved, your property will o ff i c i a l l y l a u n c h a c r o s s a l l m a j o r r e a l e s t a t e p o r t a l s , g o i n g l i v e t o t h e w o r l d t o d r i v e i m m e d i a t e competition.
0438 975 045 | sandra@dejerseyestateco.com.au
PREPARING YOUR HOME FOR OPEN HOUSES First impressions are everything. When a buyer walks through your front door, they aren't just looking at bricks and mortar—they are imagining their future lifestyle. To ensure we capture their interest and drive
premium offers, here is your essential guide to preparing your home for a successful open house:
1. The Street Appeal (The First 30 Seconds) Before buyers even step inside, they are judging the property from their cars. Action: Ensure lawns are freshly mowed, edges are trimmed, and garden beds are free of weeds. Pr o T i p : C l e a r t h e d r i v e w a y a n d p a t h w a y s o f a n y l e a v e s o r c o b w e b s , and ensure the front wheelie bins are tucked out of sight.
2 . D e c l u tt e r & D e p e r s o n a l i s e
Buyers need to see the space, not your personal belongings. Action: Clear kitchen benchtops, remove fridge magnets, and s t o r e a w a y e x c e s s k n i c k- k n a c k s , f a m i l y p h o t o s , a n d t o y s . Pr o T i p : M i n i m i s i n g c l u t t e r m a k e s r o o m s f e e l i n s t a n t l y l a r g e r, b r i g h t e r, a n d m o r e i n v i t i n g .
3. Let the Light In
A bright, sunlit home feels warm, positive, and spacious. Action: Open all blinds, curtains, and shutters wide before the inspection. Pr o T i p : Tu r n o n a l l i n t e r i o r l i g h t s — i n c l u d i n g l a m p s a n d rangehood lights—to eliminate dark corners, even on a bright s u n n y d a y.
4. Climate & Atmosphere Comfort
We w a n t b u y e r s t o l i n g e r, n o t r u s h t h r o u g h b e c a u s e t h e y a r e u n c o m f o r t a b l e . Action: Set the air conditioning to a comfortable temperature or turn on ceiling fans to keep the air moving freshly through the home. Pr o T i p : Ke e p t h e h o m e s m e l l i n g n e u t r a l a n d c l e a n . A v o i d s t r o n g artificial air fresheners, which can make buyers wonder what you are trying to hide.
5 . S e c u r e Yo u r Va l u a b l e s
Yo u r p e a c e o f m i n d i s p a r a m o u n t d u r i n g t h e o p e n h o m e p r o c e s s . A c t i o n : Pu t a w a y a l l l o o s e j e w e l l e r y, c a s h , m e d i c a t i o n , l a p t o p s , and highly sensitive documents in a secure place.
The Sandra Advantage Don't stress about the absolute final polish. I will always arrive early to your open home to open up, adjust the lighting, check the temperature, and put those final styling touches on—whether that means plumping the couch cushions or sweeping a s t r a y l e a f o ff t h e f r o n t s t e p . M y g o a l i s t o e n s u r e your home presents flawlessly the moment the first buyer walks through.
0438 975 045 | sandra@dejerseyestateco.com.au
Seller’s frequently asked questions (FAQ's) How long will it take to sell my home? There is no single answer, as days on market depend heavily on current conditions, property type, and pricing strategy. However, by launching your home with accurate market pricing and high-impact presentation from day one, we aim to generate immediate competition. This strategic approach frequently allows us to secure multiple competitive offers right at the very first open home.
How will I know what buyers are saying about my property? You will never be left wondering. I believe in absolute transparency and constant communication. You will receive direct, honest feedback after every single open home and private inspection, keeping you fully informed about buyer sentiment, price perceptions, and market reality.
Should I renovate before putting my house on the market? Not necessarily. While minor updates can add value, major renovations rarely return a dollar-for-dollar profit close to sale time. Before you spend any money, I will personally walk through your home to identify small, cost-effective presentation tweaks or minor maintenance tasks that will maximize buyer appeal without breaking the bank.
What happens if my home is sitting on the market without offers? If a property is well-presented but not selling, it is almost always a sign that the advertised price does not reflect current buyer value in a shifting market. Buyers are highly educated; if they feel a price is too high, they simply won't compete. If this happens, we review the real-time buyer feedback together and adjust our positioning to stimulate active competition.
Do I need to be home during open houses or inspections? It is highly recommended that you, your family, and your pets are out of the home during inspections. Buyers feel much more comfortable taking their time, opening cupboards, and speaking honestly about the property when the owner isn't present. You can rest easy knowing I always arrive early to prepare your home flawlessly and will lock up securely afterwards.
Sandra de Jersey 0438 975 045 | sandra@dejerseyestateco.com.au
36 Esplanade Headland, Kings Beach dejerseyestateco.com.au zack@dejerseyestateco.com.au 0466 280 632