Wanderful process2 pages

Wanderful Th e Fi lm s o f L ass e Hallstrรถ m

The Annotated Process Deja-Nicole Stokes

GR 612: Integrated Communications

Wanderful Th e Fi lm s o f L ass e Hallstrรถm

The Annotated Process Deja-Nicole Stokes

GR 612: Integrated Communications

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Contents Director................................ 1 Lasse Hallstrรถm................................

3

Filmography.....................................

5

Festival.................................. 6

Design Brief...................................... 10 Mood Board..................................... 12 Naming............................................ 15 Logo................................................ 19

Deliverables.......................... 20 Poster.............................................. 24 Location........................................... 26 Environmental Graphics.................... 29 Program........................................... 36 Schedule.......................................... 41 DV D Packaging................................ 50 Flying Logo...................................... 54 Tickets............................................. 58 Lanyards.......................................... 62 Website............................................ 66 Mobile Application............................ 70 Uniforms.......................................... 76 Swag............................................... 78

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Director After narrowing down a list of about fifty directors, I chose three—Lasse Hallström, Terry Gillam, and Elia Kazan—to focus on and examine before choosing one to base the film festival on. Once I had chosen the three directors, I watched one main film from each to further investigate the theme, story, and style. All are very great directors, but I chose to study Hallström since I resonated more with his films and style.

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the films of Lasse Hallstrรถm | 1

L a s s e Hall strö m Lasse Hallström is a Swedish film director, first known for directing A B BA's music videos and soon became a feature film director. He was nominated for an Academy Award for Best Director twice for his films My Life as a Dog (1985) and The Cider House Rules (1999). After his international success with My Life as a Dog, Hallström moved into directing American movies. His first notable success being What's Eating Gilbert Grape (1993) starring Johnny Depp and Leonardo DiCaprio.

Following his success with The Cider House Rules, Hallström directed Chocolat (2000), starring Johnny Depp, Juliette Binoche, and Judi Dench. The film was a critical and box-office success, earning Golden Globe, BAFTA, and Academy Award nominations, including one for the Academy Award for Best Picture. Binoche and Dench won Best Actress and Best Supporting Actress respectively at both the European Film Awards and the Screen Actors' Guild awards.

His films mostly revolve around the common theme of finding oneself and discovering one’s purpose or passion in life. I believe Hallström is worthy of a film festival, his films are widely known, interesting, and thought-provoking. I also love the idea behind Chocolat and The Hundred-Foot Journey of breaking the ice of somewhat racial barriers with food. That being said, Chocolat, What’s Eating Gilbert Grape, The HundredFoot Journey, The Cider House Rules, Safe Haven, and Salmon Fishing in the Yemen seemed perfect to feature at the festival.

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Fi lm og r ap h y 1975 A Guy and a Gal 1977 ABBA: The Movie (documentary) 1979 Jag är med barn 1981 Gyllene Tider: Parkliv

Tuppen

1983 Två killer och en tjej 1985 My Life as a Dog 1986 The Children of Noisy Village 1987 More About the Children of Noisy Village 1991 Once Around 1993 What's Eating Gilbert Grape 1995 Something to Talk About Lumière and Company (documentary) 1999 The Cider House Rules 2000 Chocolat 2001 The Shipping News 2002 ABBA: The Definitive Collection 2005 An Unfinished Life 2001 Casanova 2006 The Hoax 2009 Hachi: A Dog's Tale 2010 Dear John 2011 Salmon Fishing in the Yemen 2012 The Hypnotist 2013 Safe Haven 2014 The Hundred-Foot Journey 2017 A Dog's Purpose

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Festival His films mostly revolve around the common themes of finding oneself and discovering one’s purpose or passion in life. I believe Hallström is worthy of a film festival, his films are widely known and are interesting and thought-provoking. I also love the idea behind Chocolat and The Hundred-Foot Journey of breaking the ice of somewhat racial barriers with food.

That being said, Chocolat, What’s Eating Gilbert Grape, The Hundred-Foot Journey, The Cider House Rules, Safe Haven, and Salmon Fishing in the Yemen seemed perfect to feature at the festival.

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Design Brief Festival History The festival is inspired by Hallstrรถm's birthday June 2. Since most of his films involve finding oneself what better way to see where you come from than when you were born.

Audience Young adults who feel lost in the world and seek their passion in life between the ages of 20 and 30.

Festival Filmography Chocolat (2000), The Hundred-Foot Journey (2014), What's Eating Gilbert Grape (1993), The Cider House Rules (1999), Safe Haven (2013), and Salmon Fishing in the Yemen (2011)

Positioning The festival is about finding oneself with food and movies. Everyone loves food and everyone can relate to feeling lost and alone. Plus food is a natural ice-breaker and comfort.

Name/Theme Wanderful

Location and Dates Date: June 2 Location: Oakmont School (Havertown, PA)

Additional Events Food tasting or food contest immediately come to mind. Maybe between each film guests can try food inspired by the films and prepared by local chefs and vote on them. At the end of the festival, the votes can be tallied and the winner will be selected. There can also be a raffle to win a free or discounted dinner to a local restaurant or to win a boxed DVD collection of the films.

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Deliverables Festival Name /Identity Mood Board Typefaces Color Palate Process Book Poster Brochure or Program DVD Packaging Souvenirs Uniforms Tickets Website Trailer Logo Animation Smart Phone Application Event: Food Tasting Time Line March 5: Mood Board, Festival Name, Initial Logos, Updated Design Brief March 12: Refined Identity, Color Palate, Typefaces March 19: Poster, Final Identity March 26: Program and Initial Packaging (DVD and Souvenirs) April 9: Refinements, Website, and Logo Animation April 16: Website and Logo refinements, Uniforms and Tickets April 23: Smart Phone App & Trailer April 30: Additional refinements May 7: Process Book Finalization May 14: Process Book in San Francisco the films of Lasse Hallstrรถm | 7

Visual Approach The visual approach for the Wanderful Film Festival will be rustic and down-to-earth with natural textures and colors. The visuals will be playful and bright yet sophisticated, with 1–2 pops of color for each deliverable. HallstrÜm's films are so rich with color and Scenery. Color is often used to show a change in and/or a challenge to the protagonist/character based on their outfit color.

The supporting characters with brighter, bolder colors are often seen as adversaries or tempters to the other characters/main characters.

Photography or animation A mix of photography and illustration may be best suited to the festival.

A simple illustration on a photographic background will bring a playful and rustic mood to the festival deliverables.

Trailer The trailer will be made from a collection of stills from the films with their titles and then reveal the title of the festival. The reverse may also work well with the festival title followed by stills from the films that will be shown.

Target Audience Young adults who feel lost in the world and seek their passion in life between the ages of 20 and 30.

Competition The competition would be independent film festivals, outdoor festivals and drive-in theaters. Comcast hosts an annual drive-in festival for charity which provides viewers with entertainment for a good cause.

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Competitors

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M oo d b oar d

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P os s i ble Fe stival Nam e s 1. Tranquilities

29. Honeyed Ambition

2. Spicessence

30. Natural Delights

3. Piquessence

31. Golden Delights

4. Spice It To Me

32. Meanderings

5. Spice It Up

33. Penumbrant

6. Beautiful Glimpses

34. Zesty Beginnings

7. Wanderful

35. Scensations

8. Relish This

36. Superfluities

9. Wonderful Daze

37. Spicy Addition

10. Flavescent

38. Simple Follies

12. Bittersweet

39. Fun Appetit

13. Golden Silhouettes

40. Rustic Vista

14. Silhouettes

41. Infusioned

15. Honeyed Path

42. Abstract Melodies

16. Simple Pleasures

43. Spicy Melodies

17. Humble Pleasures

44. Elasticity

18. Simple Indulgence

45. Melodious

19. Humble Indulgences

46. Honeyed Spice

20. Rural Bliss/Blissfulness

47. Rustic Medley

21. Golden Afternoon

48. Uncharted

22. Golden Glow

49. Rustic Charm

23. Honeyed Daze

50. Spicy Charm

24. Beautiful Daze

51. Quintessence

25. Naturally Seasoned

52. Happy Trails

26. Silky Perspectives

53. Zesty Trails

27. Silky Wanderings

54. Honeyed Silhouettes

28. Oh So Seasoned

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C h os e n Fe stival Nam e

Wanderful

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Id e ntit y D e ve lo p m e nt 1.

5.

wAnderful wanderful wA n de r f u l Wa n der f u l wa n de r f u l

2.

wan d er f u l

6.

wanderful

Wande rf ul Wan derful

3.

Wa n d e r f u l

7.

wanderful wa n der f u l

4.

w nderful W nderful W n de r f u l

Wanderful

8.

wAnderful wAnderful

wan D er F u L 9.

wanderful wAnderful wanderful wanderful

Wanderful

a

Wanderful

W nderful 10.

Wa nde rf ul Wa nde rf ul

11.

Wanderf ul Wanderf ul WANdERfUl

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Fi nal Id e ntit y

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Deliverables After watching Hallstrom’s films and starting to design and brand the festival I began to pursue the traveling aspect of each film. Along the lines of designing, I focused so much on the vehicles and the landscape shots I began to lose sight of the characters and the sentimental and romantic qualities of his films.

Once I realized this, it became slightly easier to focus and design, letting the stories and films come to life with faces and emotions rather than the still landscapes. Although after further exploration a simple landscape became more meaningful to the theme of the festival and supported the vision of the director.

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P os te r The Films of L asse Hallström

After a lot of trial-and-error, I finally designed a poster that spoke to the essence of the film festival. At first, I wanted to focus on the scenery and landscapes of the films, but the quality and format of the film scenes were a far cry from a festival poster.

Then I sought to focus on the characters since they too are a big part of Hallström’s films; the stories are so simple yet the characters show such great emotion and depth. But I was still drawn to the landscapes and tried a combination of character portraits and scenery. Finally, I went back to the drawing board in a search for photographs of the locations of the films. The final poster image was the right size, quality and focus for the film festival poster.

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June 2–4, 2017 8 pm–12 am

Manoa Elementary Outdoor Theatre Havertown, PA

wa n d e r f u l f i l m s .c o m

T he F i l m s of La s s e H a l l s t r ö m J u n e 2 – 4 , 2 017 Old Manoa Outdoor Theatre Havertown, PA 19083 wa n d e r fu l fil m s .c o m

T he F i l m s of La s s e H a l l s t r ö m J u n e 2 – 4 , 2 017 Old Manoa Outdoor Theatre Havertown, PA 19083 wa n d e r fu l fil m s .c o m

T h e F i l ms o f L asse H a l l s t röm

J u ne 2–4, 2017 Oakmont School Stage 50 E. Eagle Road Havertown, PA 19083 wa n d e r f ul -f ilm s . co m

The Film s of L a s s e H a ll ström

J u n e 2 – 4 , 2 017 Oakmont Field Stage Havertown, PA 19083 wa n d e r fu l fil m s .c o m

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The Films o f L a s se H a l l s t röm

T h e F i l m s o f L a s s e H a l l s t röm J u n e 2– 4, 2017 Oakmont School Stage 50 E. Eagle Road Havertown, PA 19083 w a nd e r f ul - f ilm s .com

J u n e 2– 4, 2017 Oakmont School Stage 50 E. Eagle Road Havertown, PA 19083 wanderful-films. com

The Films of Lasse H a l l s t röm June 2– 4, 2017

Oakmont School Stage,

Havertown, PA

T h e F i l m s o f L a s s e H a l l s t rö m

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June 2– 4, 2017 19083

wander ful-f ilms.com

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Oakmont School Stage,

Havertown, PA

Th e F i l ms of Lass e H a l l strö m June 2– 4, 2017 Oakmont School Stage, Havertown, PA 19083 wander ful-f ilms.com

Final Poster Design the films of Lasse Hallström | 23

Lo c ati o n Sh ots I originally started looking for location photographs for the festival at movie theaters. After further investigation of the director, his films, and the overall festival a more open location seemed best. I chose to use an outdoor field and brand the festival as an outdoor festival.

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E nvi ro n m e ntal g r ap h i c s

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P ro g r am The festival program will be given to guests when they register before the film showing. The program tells the history of the festival, a brief biography and filmography of the director, Lasse Hallstrรถm, and more information on the films that will be shown at the festival. On the back cover of the program, I have also provided a schedule.

The program follows the composition and layout of all of the other deliverables and is based on the poster and pocket schedule to maintain consistency across the rest of the deliverables.

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Initial Program

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P ro g r am Fi nal Ve rs i o n

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P oc k e t Sch e d u le

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Fi nal P o ck e t Sch e d u le ( t wo -s i d e d)

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I n itial DVD Pack ag i n g (Pl a sti c C a s e )

What’s Eating Gilbert Grape is a 1993 American drama film starring Johnny Depp, Juliette Lewis, Darlene Cates, and Leonardo DiCaprio. The film follows 24-year-old Gilbert (Depp), a grocery store clerk caring for his morbidly obese mother and mentally impaired younger brother in a sleepy Midwestern town. Peter Hedges wrote the screenplay, adapted from his 1991 novel of the same name.

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Ve rs i o n 2 an d 3 One disc is for the film and the other for the soundtrack. I was not able to find a soundtrack for What’s Eating Gilbert Grape so I did not include the track listings in the final.

W h at ’ s Eat i ng Gi l bert Gr a pe

Wh at ’ s Eating Gilbert Gr a pe

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W h at ’ s Eat i ng Gi l bert Gr a pe

W h at ’ s Eat i ng Gi l bert Gr a pe

Wh at ’ s Eating Gilbert Gr a pe

W h at ’ s Eat i ng Gi l bert Gr a pe

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Fi nal DVD Pack ag i n g Square packaging sized 5 inches with two pockets to hold the motion picture soundtrack and film discs. A more sustainable paper packaging fit the festival more than the traditional plastic cases. I also have a slipcase to hold the individual DVDs.

What’s Eating Gilbert Grape

The Cider House Rules

Chocolat

Salmon Fishing in the Yemen

Back Cover

Josh Duhamel

Cobie Smulders

S af e H av e n

Julianne Hough

Spine 1/8"

Safe Haven is a 2013 American romantic thriller film starts with a frightened woman (Julianne Hough) fleeing her house in Boston and after seeking a brief asylum with a neighbor buys a bus ticket with her hair now cropped and bleached and stops in the small town of Southport, North Carolina.

Om Puri

Manish Dayal

Charlotte Le Bon

The Hundred-Foot Journey is a 2014 American comedydrama film based on a screenplay written by Steven Knight, adapted from Richard Morais’ 2010 novel of the same name. The film stars Helen Mirren, Om Puri, Manish Dayal, and Charlotte Le Bon and tells the story of a feud between two adjacent restaurants in a French town: one operated by a recently relocated Indian family and the other, a lofty Michelin-starred restaurant.

T h e H u n d r e d - F oot J o u r n e y

Helen Mirren

Safe Haven

The Hundred-Foot Journey

Fi nal DVD D i sc s

n

Fis

hing in th

’

Sa

rt

pe

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at

t ing Gilbe

Wh

Ea

G

s

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Salm

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colat

m Ye

Cho

f e H ave n

H

d-Foo

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Ci

de r House

R

ul

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Th

y

Th

ne

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d re

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un

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Fi nal DVD Pack ag i n g

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Fly i n g Lo g o

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Fi nal Fly i n g Lo g o

June 2, 8:00 pm

Oakmont School, 50 E. Eagle Road, Havertown PA 19083

T h e fi l m s o f L a s s e H a l l st rö m June 2, 8:00 pm

What’s Eating Gilbert Grape What’s Eating Gilbert Grape

Admit One

June 2, 8:00 pm

Admit One

Gilbert Gr ape

Admit One

What ’ s Eating

Oakmont Field Stage

T h e f i l m s of La s s e Ha l l s t r öm

Oakmont Field Stage

Admit One

Ti c k e ts

What ’ s Eating Gilbert Gr ape June 2, 8:00 pm Oakmont School, 50 E. Eagle Road, Havertown PA 19083

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June 2, 8:00 pm

What’s Eating Gilbert Grape

Admit One

T h e fi l m s o f L a s s e H a l l st rö m

Wh at ’ s Eating

Gilbert Gr ape June 2, 8:00 pm Oakmont Field Stage Oakmont School, 50 E. Eagle Road, Havertown PA 19083

Admit One What’s Eating

T h e fi l m s o f L a s s e H a l l st rö m

Gilbert Grape

Wh at ’ s Eating

June 2, 8 pm

Gilbert Gr ape June 2, 8:00 pm Oakmont Field Stage Oakmont School, 50 E. Eagle Road, Havertown PA 19083

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Fi nal Ti c k ets Fro nt

Admit One What’s Eating Gilbert Grape

Th e films of L ass e Hallström

June 2, 8 pm

What’s Eating Gilbert Grape June 2, 2017 | 8 pm | Oakmont Field Stage

Bac k

Oakmont School, 50 E. Eagle Road, Havertown PA 19083

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Admit One Chocolat

The films of L ass e Hallstrรถm

June 3, 8 pm

Chocolat June 3, 2017 | 8 pm | Oakmont Field Stage

Admit One Safe Haven

The films of L ass e Hallstrรถm June 4, 8 pm

Safe Haven June 4, 2017 | 8 pm | Oakmont Field Stage

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INITIAL L an yar ds

T h e Fi l ms o f L asse Hal l s t röm

V. I . P. Fri. June 2 8 pm–12 am

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Oakmont School 50 E. Eagle Road Havertown PA 19083

T h e Fi l ms o f L asse Hal l s t röm

V. I . P. Fri. June 2 8 pm–12 am

Oakmont School 50 E. Eagle Road Havertown PA 19083

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Fi nal L an yar ds

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I n itial We b s ite s

June 2–4, 2017 The Films of L asse Hallström

Festival Director Films Tickets

Lasse Hallström Lasse Hallström is a Swedish film director, first known for directing A BBA's music videos and soon became a feature film director. He was born on June 2, 1946 in Stockholm, Sweden.

He was nominated for an Academy Award for Best Director twice for his films My Life as a Dog (1985) and The Cider House Rules (1999). After his international success with My Life as a Dog, Hallström moved into directing American movies. His first notable success being What's Eating Gilbert Grape (1993) starring Johnny Depp and Leonardo DiCaprio.

His film style involves small town life which is usually disturbed by an outside force, in most cases strangers who move into town. This can be seen in What's Eating Gilbert Grape, a new girl moves into town after her grandmother's camper breaks down causing Gilbert to reevaluate his life. Chocolat starring Johnny Depp, Juliette Binoche, and Judi Dench, is about a single mother who moves to a quiet French town and opens a Mayaninspired chocolate shop during Lent. This causes a stir among the town since the new chocolate shop tempted the people into breaking Lent. I really love this idea of breaking the ice of somewhat racial barriers with food, in this case, chocolate. His 2014 film, The Hundred-Foot Journey, in which an Indian family flees India for safety and settle France. They just so happen to set up their new restaurant right across the street from a French Michelin-star restaurant who seeks another star.

June 2–4, 2017 The Films of L asse Hallström

Manoa Elementary Outdoor Theatre, Havertown, PA 19083

Festival

Director

Lasse Hallström Lasse Hallström is a Swedish film director, first known for directing A BBA's music videos and soon became a feature film director. He was born on June 2, 1946 in Stockholm, Sweden.

He was nominated for an Academy Award for Best Director twice for his films My Life as a Dog (1985) and The Cider House Rules (1999). After his international success with My Life as a Dog, Hallström moved into directing American movies. His first notable success being What's Eating Gilbert Grape (1993) starring Johnny Depp and Leonardo DiCaprio.

His film style involves small town life which is usually disturbed by an outside force, in most cases strangers who move into town. This can be seen in What's Eating Gilbert Grape, a new girl moves into town after her grandmother's camper breaks down causing Gilbert to reevaluate his life. Chocolat starring Johnny Depp, Juliette Binoche, and Judi Dench, is about a single mother who moves to a quiet French town and opens a Mayaninspired chocolate shop during Lent. This causes a stir among the town since the new chocolate shop tempted the people into breaking Lent. I really love this idea of breaking the ice of somewhat racial barriers with food, in this case, chocolate. His 2014 film, The Hundred-Foot Journey, in which an Indian family flees India for safety and settle France. They just so happen to set up their new restaurant right across the street from a French Michelin-star restaurant who seeks another star.

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Films

Tickets

Filmography: 1975 A Guy and a Gal 1977 ABBA: The Movie (documentary) 1979 Jag är med barn 1981 Gyllene Tider: Parkliv 1981 Tuppen 1983 Två killer och en tjej 1985 My Life as a Dog 1986 The Children of Noisy Village 1987 More About the Children of Noisy Village 1991 Once Around 1993 What's Eating Gilbert Grape 1995 Something to Talk About 1993 Lumière and Company (documentary) 1999 The Cider House Rules 2000 Chocolat 2001 The Shipping News 2002 ABBA: The Definitive Collection 2005 An Unfinished Life 2001 Casanova 2006 The Hoax 2009 Hachi: A Dog's Tale 2010 Dear John 2011 Salmon Fishing in the Yemen 2012 The Hypnotist 2013 Safe Haven 2014 The Hundred-Foot Journey 2017 A Dog's Purpose

Fi nal We b s ite

Festival

Director

Tickets

Contact

June 2 8 pm W hat’s Eating Gilbert Grape 10 pm T he Cider House Rules

June 3 8 pm Chocolat 10 pm S almon Fishing in the Yemen

June 4 8 pm Safe Haven 10 pm T he Hundred-Foot Journey Oakmont School Stage, 50. E. Eagle Road, Havertown, PA 19083

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Festival

Director

Tickets

Contact

Festival

Director

Tickets

Contact

Director

Filmography

1975

A Guy and a Gal

2000

Chocolat

1977

ABBA: The Movie (documentary)

2001

The Shipping News

1979

Jag är med barn

2002

ABBA: The Definitive Collection

1981

Gyllene Tider: Parkliv

2005

An Unfinished Life

2001

Casanova

198 1

Tuppen

1983

Två killer och en tjej

2006

The Hoax

1985

My Life as a Dog

2009

Hachi: A Dog's Tale

1986

The Children of Noisy Village

2010

Dear John

1987

More About the Children of Noisy Village

2011

Salmon Fishing in the Yemen

1991

Once Around

2012

The Hypnotist

1993

What's Eating Gilber t Grape

2013

Safe Haven

1995

Something to Talk About

2014

The Hundred-Foot Journey

Lumière and Company (documentary)

2017

A Dog's Purpose

1999

The Cider House Rules

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Festival About

Director Schedule

Tickets

Contact

Tickets

Contact

Films

This festival was inspired by the natural beauty found in Lasse Hallstrom’s films. Almost all of his films show the main character in a small town surrounded by wide open landscapes or traveling past them. To commemorate this, what better way than for the viewers to immerse themselves in nature as they watch the films with an outdoor film festival. In addition, to celebrate this world-renown director, the festival star ts on his bir thday, June 2.

Festival

Director

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I n itial M o b i le Ap p s

The Films of L asse Hallström

June 2–4, 2017

Director

Films

Lasse Hallström

Festival Director Films Tickets

The Films of L asse Hallström

June 2–4, 2017

Festival Director Films Tickets

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Director Lasse Hallström

Films

Fi nal M o b i le Ap p

June 2– 4, 2017, Oakmont School Stage 50. E. Eagle Road, Havertown, PA 19083

Festival Lasse Hallström Tickets Contact

Festival About Schedule

Films

This festival was inspired by the natural beauty found in Lasse Hallström’s films.

Almost all of his films show the main character in a small town surrounded by wide open landscapes or traveling past them. To commemorate this, what better way than for the viewers to immerse themselves in nature as they watch the films with an outdoor film festival. In addition, to celebrate this world-renown director, the festival starts on his birthday, June 2.

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Fi nal M o b i le Ap p

Festival About

Schedule

Festival Films

What’s Eating Gilbert Grape The Cider House Rules

Chocolat

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About

Schedule

Films

What’s Eating Gilbert Grape What’s Eating Gilbert Grape is a 1993 American drama that follows 24-year-old, Gilbert (Johnny Depp), a grocery store clerk. He cares for his morbidly obese mother (Darlene Cates) and mentally impaired younger brother (Leonardo DiCaprio) in a sleepy Midwestern town.

Tickets

Tickets

Individual Films

Admit One What’s Eating Gilbert Grape Day Tickets

Oakmont Field Stage June 2, 8 pm

Festival Pass

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IN itial U n i fo r m s

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S eco n d Ve rs i o n

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Fi nal Ve rs i o n

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IN itial Swag

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Fi nal Swag

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This is the annotated process journal for the film festival and deliverables inspired by the films of Lasse Hallström.

After narrowing down a list of about fifty directors, I chose three—Lasse Hallström, Terry Gillam, and Elia Kazan—to focus on and examine before choosing one to base the film festival on. Once I had chosen the directors, I watched one main film from each to further investigate the theme, story, and style. All are very great directors, but I chose to study Hallström since I resonated more with his films and style. I was drawn to the beautiful scenery and locations in all of his films which became the inspiration for the festival’s visual system.