Inspirations May 2016

inspirations MAY 2016

4

SIMPLE PRODUCTS

from

endless stylish cake designs

FLAWLESS ROSES PROFIT FROM CHARACTER APPEAL

TREND: ANIMAL PRINTS

FATHER’S DAY, INDEPENDENCE DAY & BACK TO SCHOOL inside

LETTER FROM THE EDITOR

Connecting on Every Level

Through technology the world has become increasingly connected. More than ever, the internet is an excellent way to build and maintain customer relationships. To support your ability to connect with customers virtually, this issue’s Behind the Bakery Business provides smart marketing tips from a young, social-media savvy entrepreneur.

We must also remember that human connection is the heart of the bakery business. Special occasions, celebrations and gatherings create happy, lasting memories for friends and loved ones. At the center of these connections are your delicious creations.

This issue is filled with ideas for creating premium cake designs with maximum ease.

Learn how to easily create cakes with flawless roses, in little time, every time. Discover how pre-cut Fondant DecoShapes®, ready-toplace gum paste bows and new DecoPac Premium Colors, used on four simple cake formats, can provide unlimited design options for your cake case.

Reaching the important and valuable female demographic is key to bakery success. In the following pages we outline this opportunity and share how licensed products can keep you connected to the desires of today’s moms, their daughters and women of all ages.

Connecting with customers online, in-store and through your beautiful creations will truly set your bakery apart. At DecoPac, we are committed to bringing you ideas, products and solutions that help you connect on every level.

Sincerely, Dewey Wahlin Vice President, Marketing

©Disney. © 2016 Hasbro. ©2016 Viacom International Inc. © 2016 Sesame Workshop. ©2016 MARVEL. TM & © 2016 Nintendo. ©2016 Mattel, Inc. ©2016 Viacom International Inc. Created by Stephen Hillenburg.

CONTENTS

Features 4

4 Simple Products, Endless Stylish Cake Designs

8

Animal Prints, Wildly Popular

10

Flawless Roses

20

Profit from Character Appeal

38

Behind the Bakery: Sweet Success

Learn how you can use just four products to create endless cake designs.

Go wild with animal print.

How to get a perfect rose every time

New licensed SugarSoft® decorations

Something Sweet by Maddie Lu

The Brands 14 15

Girl Brands Drive Big Business Wonder Woman™

16

Barbie™

18

Disney Princess

24

Signature Cakes: A Crowd-Building Sensation

A Superhero for All Ages

Empowering Girls Through Play Dream Big, Princess

Easier Than It Looks 32

New Scooby-Doo!™ Signature Cake DecoSet®

Technology

4 8

10

20

38

44

46

Licensed PhotoCake® Images Deliver Amazing Cakes Copyright Matters

48

52

Drive Increased Revenue with The Magic of Cakes® Kiosk and Cakes.com Social Media

Protect your bakery from potential infringement

Growing Your Social Media Audience

Seasonal 54 68 79

Father’s Day Independence Day Back to School

4

SIMPLE PRODUCTS endless stylish cake designs Cut Fondant DecoShapes Diamonds in half to create triangles.

Customize black and white printed Gum Paste Bows with any airbrush color.

4 Simple Products:

1. Fondant DecoShapes® Strips 2. Fondant DecoShapes® Diamonds 3. Gum Paste Bows 4. DecoPac Premium Airbrush Color

Pre-cut Fondant DecoShapes Strips create easy borders. Cut in half for a narrow strip perfect for smaller cakes or layers.

Busy bakeries know how to take an idea and extend it in a variety of ways to meet their consumers’ needs.

By combining standard Amanda cake formats with easy-to- Meinen use products and pops of Marketing Manager on-trend colors, it’s easy to create endless cake designs. The stylish simplicity of our pre-cut Fondant DecoShapes® and ready-toplace gum paste bows in combination with the all new Premium Colors in today’s trendy shades creates unlimited design possibilities. Get inspired by these mix-and-match cake designs which feature just four products, but deliver stylishly sweet designs that are incredibly easy.

FONDANT DECOSHAPES®

FONDANT DECOSHAPES® Fondant DecoShapes decorations are colored, pre-cut, and ready-to-use. Use on fondant, buttercream or whipped icings. They are a great complement to gum paste bows.

• Maintains color and pattern on whipped icing

a

b

#5853

#5921

• Exceptional performance in the freezer case Available in a variety of primary and pastel colors and patterns. For complete assortment, visit DecoPac.com.

DIAMONDS

77 Diamonds per Sheet Assorted sizes – 1¼"-2½" 6 Sheets/Mylar Bag

c

d

#5939

#5940

a

BLACK

b

WHITE

#5853 – 6 sheets black #5921 – 6 sheets white

STARS

38 Stars per Sheet Assorted sizes – 1"-2½" 6 Sheets/Mylar Bag

c

WHITE

#5939 – 6 sheets

e

HEARTS

37 Hearts per sheet Assorted sizes – 1¼"-2¼" 6 Sheets/Mylar Bag

#18265

d

WHITE

#5940 – 6 sheets

PRINTED & SOLID DOTS 90 Dots per Sheet Assorted sizes – ¾"-1¼" 6 Sheets/Mylar Bag

f

#18164

g

#18165

e

PRINTED BLACK

f

BLACK

g

WHITE

#18265 – 3 sheets printed, 3 sheets solid #18164 – 6 sheets #18165 – 6 sheets

STRIPS

12 Strips per Sheet Strip size 1" × 11½" 6 Sheets/Mylar Bag

6

h

#18267

i

#18266

h

WHITE

i

BLACK

#8843 – 6 sheets #18266 – 6 sheets

GUM PASTE BOWS & TREND COLORS

GUM PASTE BOWS† 3" MINI BOWS

a ELEGANT MINI BOWS ASST #6143 - 24/Pkg

6" BOWS b

PRINTED UPSCALE BOWS

Includes: 2 chevron, 2 dots and 2 stripes in each color

a

#6143

b

#18127

#18127 - 12/Pkg

Shop the full assortment of gum paste products at DecoPac.com.

PREMIUM TREND AIRBRUSH COLORS

A quality airbrush color formulated for smooth, even flow. Bottles are 4 fluid oz.

Manufactured in the USA.

Shop the full assortment of Premium Colors at DecoPac.com.

PETAL PINK #49347

GUAVA #49350

TANGERINE #49356

HONEY #49351

LIME GREEN #49349

DUSTY MERMAID #49355

MALIBU BLUE #49354

ELECTRIC BLUE #49348

EGGPLANT #49352

STONE GRAY #49353

FUN, FAST & FABULOUS FONDANT & GUM PASTE BEST PRACTICES & CAKE DECORATING MANUAL View and download now at DecoPac.com.

FOR MORE COLOR, FONDANT DECOSHAPES AND GUM PASTE BOW OPTIONS, VISIT DECOPAC.COM. † Gum paste is food safe and intended as non-edible decoration only.

Due to the nature of this product, some breakage will occur and product has been priced accordingly.

ANIMAL PRINTS TREND:

wildly popular Leopards and zebras and cakes, oh yes! Animal print never goes out of style.

Amanda Meinen From clothing Marketing to furniture, Manager baby showers to graduation, animal print is here to stay. But, creating animal print designs can be time consuming. These fun cake designs leverage time-saving gum paste and PhotoCake速 cake decorations to easily create this look and capture herds of new customers.

Whether for impulse buys, special occasions or everyday treats, these fun animal print cake designs will make it easy to meet the wild demand.

Shop the full assortment of PhotoCake and gum paste items at DecoPac.com.

PHOTOCAKE® IMAGES

Get creative with endless designs.

• Adds personalized style in snap • Print on Demand is ready when you are • Use a variety of available media formats Choose from a wide assortment of PhotoCake Images, PhotoCake Image Strips, Edible Images® and Edible Image® Designer Strips™.

GUM PASTE BOWS AND FLOWERS

Create a wild cake case in no time.

• Flawlessly shaped and ready to place • Pre-printed with detailed patterns, unmatched by hand • Perfect for use on buttercream, whipped icings and fondant

Black and white printed gum paste is easily airbrushed to match any design.

FLAWLESS

ROSES

every cake, every time, in less time Imagine perfectly shaped roses on every cake, every time. With SugarSoft速 Roses, you can consistently Amanda feature beautiful roses Meinen Marketing on cakes for special Manager occasions or your everyday cake case. Exclusive to DecoPac, SugarSoft速 roses are available in red, blue, pink, white and yellow for ready-to-place convenience. Simply airbrush white SugarSoft速 Roses to match any decorating palette. Fully edible with a delicate vanilla flavor, SugarSoft速 Roses are your labor-saving solution for flawless cake designs.

EDIBLE & DELICIOUS Made with sugar, SugarSoft has a delicate vanilla flavor

CONSISTENT Roses deliver effortless perfection on every cake

PERFORMANCE Roses maintain their shape and color on whipped and buttercream icings

CUSTOMIZABLE Airbrush white roses to match any color palette

VERSATILE SugarSoft is freeze-thaw stable

SUGARSOFT®­ ROSES SUGARSOFT®­ ROSES PREMIUM EDIBLE DECORATIONS

a

#6167

b

#6172

c

#6199

Save time piping roses with these soft, edible sugar decorations.

• Outstanding performance on both whipped and buttercream icing • Delicious vanilla flavor • Freeze-thaw stable • Kosher a WHITE – 1.5" #6167 – 72/Pkg

b

WHITE – 2"

c

WHITE – 2.5"

d

PINK – 1.5"

e

PINK – 2"

f

PINK – 2.5"

g

RED – 1.5"

h

RED – 2"

i

RED – 2.5"

j

YELLOW – 1.5"

k

YELLOW – 2"

l

YELLOW – 2.5"

#6172 – 36/Pkg #6199 – 24/Pkg

d

#6168

e

#6194

f

#6200

#6168 – 72/Pkg #6194 – 36/Pkg #6200 – 24/Pkg #6169 – 72/Pkg #6196 – 36/Pkg

g

#6169

h

#6196

i

#6201

#6201 – 24/Pkg #6170 – 72/Pkg #6197 – 36/Pkg

#6202 – 24/Pkg

m LIGHT BLUE – 1.5"

j

#6170

k

#6197

l

#6202

#6171 – 72/Pkg

n

LIGHT BLUE – 2"

o

LIGHT BLUE – 2.5"

#6198 – 36/Pkg

#8877 – 24/Pkg

12

m

#6171

n

#6198

o

#6203

OF

W WHAT’S NE Now showing! Dozens of new DecoSets® are here with the Licensed Products Catalog.

THEBRANDS

D the TREN The friendly-but-forgetful Dory swims into theaters June 17. It’s sure to be a family favorite for summer birthday cakes.

S T C U the PRO D Serve your customers the brands they love with an upscale touch. Try our expanded line of licensed SugarSoft® decorations.

trendboard BEST BRANDS ON DEMAND PhotoCake® is your partner in creating irresistible cakes for all ages and occasions. Access the largest library of licensed images and frames in the Print on Demand market.

Angry Birds ™ & © 2009-2016 Rovio Entertainment Ltd. All Rights Reserved. ©Disney/Pixar. TM/MC & © DC Comics. (s16). ©Disney.

GIRL BRANDS DRIVE BIG BUSINESS Did you know that women are the decision makers for 85% of consumer purchases?

Despite this fact, they still feel vastly underserved in the market.

The biggest blockbusters are often geared toward men and boys. But that doesn’t mean that brands can’t capture the attention of your female customers. Choose to highlight characters that speak to women and girls in order to grow your business.

CELEBRATE GIRL POWER

Better serve your female customers by featuring their favorite characters on your cake designs.

Celebrate girl power with storytelling cakes and their role models.

MERCHANDISING

To really make a splash, make sure you include top female brands in your cake case, The Magic of Cakes® book, and in your online, in-store, or print marketing. Offer a variety of formats from on-the-go treats to celebration cakes.

BIG IMPACT

The female demographic makes a big impact on sales. Capture more business by highlighting brands that celebrate achievement, empower strong, independent girls, and help tell the stories of their lives.

WONDER WOMAN and all related characters and elements © & ™ DC Comics. (s16) ©2016 Mattel, Inc. All Rights Reserved. ©Disney

A Superhero for All Ages NEW AND NOW • •

Starring role in Batman v Superman: Dawn of Justice, March 2016 Feature film, Woman Woman, coming Summer 2017

BRAND STORY • • •

75-year DC Comics superhero legacy Embodies strength, intelligence, confidence and compassion The ultimate symbol of female empowerment

CELEBRATE VICTORIES WITH WONDER WOMAN CAKES • • • •

High school and college graduations Milestone female birthdays Sports/scholastic achievements Professional/personal triumphs

WONDER WOMAN and all related characters and elements © & ™ DC Comics. (s16)

15

Empowering Girls Through Play NEW AND NOW

#YouCanBeAnything campaign increases national awareness for Barbie™ in 2016 • Barbie™ is relevant to today’s girls, encouraging them to explore the world in their own way • Barbie™ inspires girls to imagine careers, hobbies, talent and lifestyles •

BRAND STORY • • • •

91% of moms Barbie™ Spans toddlers to tweens Embraces diversity and individuality Extensive Barbie™ product line covers every cake format and supports every skill level

IMAGINE THE POSSIBILITIES WITH BARBIE™ • • • •

PhotoCake® Images and Frames for personalized cakes Barbie Doll® Signature DecoSet® for a centerpiece cake Cupcake rings for grab-and-go treats Birthdays for any age

©2016 Mattel, Inc. All Rights Reserved.

of philosophy “My whole ugh the ™ was that, thro Barbie ing uld be any™th o c l ir g e th , doll to be. Barbie d te n a w e h s fact sented the always repre es.” an has choic that a wom ™ Creator r, Barbie Ruth Handle

17

NEW AND NOW • • •

New global Dream Big, Princess campaign elevates Disney Princess characters through storytelling to girls and their moms Exciting new Disney Princess content including Disney Channel, Disney.com, DisneyPrincess.com, books, and social media Inspires girls with positive Disney Princess role models

BRAND STORY • • • •

An evergreen bakery brand, Disney Princess continues to evolve to drive sales with a new generation of fans Empowered heroines speak to modern day girls and moms Each Disney Princess tells a unique story, creating meaningful connections with a variety of customers Extensive Disney Princess product line covers every cake format and supports every skill level

MORE MAGIC IN YOUR BAKERY • • •

Host a Disney Princess-themed party in your bakery Add Disney Princess rings or SugarSoft® decorations on cupcakes in your everyday assortment Update your The Magic of Cakes® book with new designs

©Disney

19

PROFIT FROM

CHARACTER WITH NEW LICENSED

Detailed designs and dynamic colors bring your customers’ favorite characters to life with new licensed SugarSoft® products. A must-have for your bakery, these adorable, edible, ready-toplace decorations turn everyday cupcakes, cookies, brownies and donuts into spectacular treats.

Create mini desserts with the characters your customers love, transforming ordinary bakery items into extraordinary sales. ©2016 Lucasfilm Ltd. & TM. ©2016 Viacom International Inc. © MARVEL. TM/MC & © DC Comics. TM & © 2016 Nintendo. TM & © Universal Studios. TM & © Warner Bros. (s16). © 2016 Sesame Workshop. TM & © NFL Properties, Inc. ©2016 Viacom International Inc. Created by Stephen Hillenburg. ©Disney. ©1976, 2016 SANRIO CO. Ltd. © 2016 Hasbro. ©Mattel, Inc. 2016.

INTRICATELY PRINTED DESIGNS

DELICIOUS VANILLA FLAVOR

APPEAL SUGARSOFT速 DECORATIONS

WORKS ON WHIPPED AND BUTTERCREAM ICINGS

SOFT TEXTURE

SUGARSOFT® DECORATIONS

A premium edible decoration made of sugar, SugarSoft has a soft texture and is delicious in flavor. It features a patent-pending technology that applies 4-color printed patterns and designs to edible decorations.

• Superior printed designs unmatched by hand • Maintains color, pattern and shape on buttercream and whipped icing • Delicious vanilla flavor

a

• Freeze-thaw stable for exceptional performance on freezer case cakes

b

#7581

#7739

• Kosher • Packaged twelve per tray

c

d

#7897

#7382

SUGARSOFT®­ PRINTED EDIBLE DECORATIONS

e

#58119

f

a STAR WARS™ NEW!

#7731

#7581 – 1⅛" × 1¼" – 60/pkg

b TEENAGE MUTANT NINJA TURTLES™ NEW!

#7739 – 1¼" × 1¼" – 60/pkg

c SPIDER-MAN™ NEW!

#7897 – 1¼" × 1¼" – 60/pkg

g

d BATMAN™ LOGO NEW! #7382 – 1¼" × 1¼" – 60/pkg #7495

e SUPER MARIO™ NEW!

#58119 – 1" × 1¼" – 60/pkg

f MINIONS™ NEW!

#7731 – 1¼" × 1¼" – 60/pkg

g SCOOBY-DOO!™ NEW!

#7495 – 1" × 1¼" – 60/pkg

h

#58121

i

#8247

h SESAME STREET® NEW!

Available May 2016

#58121 – 1¼" × 1¼" – 60/pkg

i NFL SHIELD NEW!

Available August 2016

#8247 – 1" × 1¼" – 60/pkg

j SPONGEBOB SQUAREPANTS™ NEW!

Available August 2016

j 22

#8246

#8246 – 1¼" × 1¼" – 60/pkg ©2016 Lucasfilm Ltd. & TM. ©2016 Viacom International Inc. © MARVEL TM/MC & ©2016 DC Comics. TM & © 2016 Nintendo. TM & © Universal Studios.

TM & © Warner Bros. (s16). © 2016 Sesame Workshop. Officially Licensed Products of the National Football League. ©2016 Viacom International Inc. Created by Stephen Hillenburg.

c

#58115

d

#7381

a

#7217

b

#7484

e

#7460

SUGARSOFT®­ PRINTED EDIBLE DECORATIONS a MICKEY MOUSE NEW!

#7217 – 1" × 1¼" – 60/pkg

f

#58122

b MINNIE MOUSE NEW! #7484 – 1" × 1¼" – 60/pkg c HELLO KITTY® NEW!

Available May 2016

#58115 – 1¼" × 1⅛" – 60/pkg

d FROZEN NEW! #7381 – 1" × 1¼" – 60/pkg e DISNEY PRINCESS NEW! #7460 – 1" × 1¼" – 60/pkg f MY LITTLE PONY™ NEW!

#58122 – 1¼" × 1¼" – 60/pkg

g MONSTER HIGH™ NEW!

#7455 – 1¼" × 1¼" – 60/pkg ©Disney ©1976, 2016 SANRIO CO. Ltd. © 2016 Hasbro ©Mattel, Inc. 2016.

g

#7455

23

SIGNATURE a crowd-building sensation

NEW SIGNATURE CAKE DESIGNS! Hello Kitty® Minions™ Batman™ Scooby-Doo!™ My Little Pony™

CAKES

Hit TV shows continue to create big demand for premium cakes. Flaunt your ability to satisfy cakeloving consumers with a bakery window full of premium designs. Signature Cakes are your ticket to the big time, offering streamlined solutions with showstopping impact.

FOR THE CONSUMER

Signature Cake DecoSets® are designed to deliver not only the “wow” factor on the cake, but with the child after the celebration, too.

Figurines and interactive play elements will continue to create lasting memories even after the cake is enjoyed.

FOR YOU

Simplified cake formats require less building and carving without reducing the impact of the design.

In addition, most Signature Cakes can be completed with just three to five decorating tips and three to five colors. To help, there are videos and cake decorating instructions available at DecoPac.com.

WANT MORE?

Browse pages 26-39 for a comprehensive view of Signature Cakes products and resources. Have fun picking your favorites!

EASIER TO BUILD

STANDARDIZED CAKE STRUCTURES 2 – 6" ROUND LAYERS & 2 – 8" ROUND LAYERS

1 – QUARTER SHEET LAYER & 2 – 5" SQUARE LAYERS

4 – 8" ROUND LAYERS

SIMPLIFIED CAKE DECORATING

2 – QUARTER SHEET LAYERS

EFFICIENT USE OF TIPS AND COLORS

4 ICING COLORS 5 TIPS

3 ICING COLORS

2 TIPS

3 AIRBRUSH COLORS

EXTRA-COOL PREMIUM CAKE DECORATIONS PROVIDING KIDS WITH HOURS OF FUN

AFTER BURNERS LIGHT-UP

“LIGHT SPEED” & EXPLOSION SOUNDS

26

LIGHTS UP TO REVEAL DEATH STAR

SPIN TURRET ROOF TO REVEAL OPENING

INCLUDES RAPUNZEL, CINDERELLA AND ARIEL FIGURINES

MORE CAKE DECORATING TOOLS

IMPROVED IN-STORE EXECUTION AND MERCHANDISE CAKE DECORATING CARD OUTSIDE

CAKE DECORATING CARD INSIDE

RAINBOW SIGNATURE CAKE DECORATING DIRECTIONS: 1.

2.

3.

4.

5.

6.

7.

8.

9.

10.

11.

CAKE DECORATING INSTRUCTIONS

12.

13.

Base ice 8" double round cake Grass Green #17447.

Base ice 6" double round cake Sky Blue #9526.

Insert four dowel rods into 8" cake. Insert through both cake layers and cut flush to cake.

Stack cakes as shown.

Using tip #10, pipe Leaf Green #9529 shrubs on side of bottom cake.

Using tip #10, pipe Neon Pink #9641 border on bottom.

Using tip #4, pipe Neon Purple #9645 details on bottom border.

Using tip #5, pipe Grass Green #17447 grass tufts and grass on cake board as shown.

Using tip #4, pipe Neon Purple #9645 and Neon Pink #9641 flowers with Lemon Yellow #9537 flower centers.

Using tip #8, pipe White clouds.

Place DecoSet® items onto cake as shown. Note: If a clear plastic tray is provided, place toy/decoration onto tray prior to placing on food.

Pipe inscription upon customer’s request.

Place warning sticker on outside of cake box.

RAINBOW SIGNATURE CAKE

DIRECCIONES PARA DECORAR:

1.

2.

3.

4.

5.

6.

7.

8.

9.

10.

11.

12.

13.

Esparza la crema Verde Pasto #17447 sobre el pastel doble redondo de 8".

Esparza la crema Azul Claro #9526 sobre el pastel doble redondo de 6".

Coloque cuatro columnas internas (dowel rods) dentro del pastel de 8". Colóquelas dentro de las dos capas de pastel y corte el resto que no esté dentro del pastel.

Amontone los pasteles así como se muestra.

Use la punta (dulla) #10 con el color Verde Hoja #9529 para hacer los arbustos en los lados de la base del pastel.

Use la punta (dulla) #10 con el color Rosado Neón #9641 para decorar el borde inferior.

Use la punta (dulla) #4 con el color Morado Neón #9645 para hacer los detalles de la base inferior.

Use la punta (dulla) #5 con el color crema Verde Pasto #17447 para hacer los mechones de pasto y el pasto en el cartón así como se muestra.

Use la punta (dulla) #4 con los colores Morado Neón #9645 y Morado Neón #9641 para hacer las flores y decore el centro con el color Amarillo Limón #9537.

Use la punta (dulla) #8 con el color Blanco para hacer las nubes.

Coloque los artículos del DecoSet® encima del pastel así como se muestra. Anotación: Si una bandeja de plástico es proporcionada, coloque el juguete/decoración encima de la bandeja antes de ser colocado encima de la comida.

Si el cliente desea, ponga una inscripción.

Ponga la pegatina de advertencia en la caja del pastel.

UN-ICED STRUCTURE OF CAKE

Structure

Side 1

Back

Side 2

Resource Center

360° PHOTOS OF CAKE DecoSet® #7773 (ICX-SA200) (3 Sets) DecoSet® #7778 (SA-200) (1 Set) #42497 ©2016 DecoPac ©2016 Hasbro

RAINBOW SIGNATURE CAKE

FRONT OF CAKE DECODISPLAY® CAKES AVAILABLE FOR IN-STORE DISPLAY

TOOLS AVAILABLE AT DECOPAC.COM

BEST PRACTICES MANUAL

DECODISPLAY CAKES

VIDEO

BEST PRACTICES MANUAL

LEARN MORE ABOUT SIGNATURE CAKES AT

DECOPAC.COM

©2016 Mattel, Inc. ©Disney ©2016 Viacom International Inc. Created by Stephen Hillenburg. ©2016 Lucasfilm Ltd. & TM. ©2016 Hasbro. All Rights Reserved ©2016 Viacom International Inc.

27

HELLO KITTY® PLAYHOUSE

TWO FIGURINES

HELLO KITTY® PLAYDATE WITH MIMMY

NEW! #39843 (ICX-SA101) DecoSet® – 1/Pkg #39844 (SA-101) DecoSets® – 3/Pkg Serves 28†

RAINBOW IS A BANK

MY LITTLE PONY ™ OVER THE RAINBOW

NEW! #7778 (ICX-SA200) DecoSet® – 1/Pkg #7773 (SA200) DecoSets® – 3/Pkg Serves 20†

THREE FIGURINES

28

©1976, 2016 SANRIO CO., Ltd. Used Under License. www.sanrio.com ©2016 Hasbro. All Rights Reserved

BATMOBILE LAUNCHES FROM BATMAN CASE

BATMAN ™ TO THE RESCUE

NEW! #7240 DecoSet® – 1/Pkg #37482 DecoSets® – 3/Pkg Serves 22†

CUSTOMIZABLE CELEBRATION BANNERS

DESPICABLE ME™ MINIONS™–CELEBRATE! #6391 DecoSet® – 1/Pkg #37114 DecoSets® – 3/Pkg Serves 20†

TM/MC & © DC Comics.

TM & © Universal Studios †2" × 3" slices

STACK MINIONS AND BANANAS ON CAKE LAUNCHER NEW!

STUART FLYS OFF LAUNCHER

29

SCOOBY-DOO FIGURINE FITS IN BACK OF VAN PROJECT SPOOKY IMAGES FROM THE MYSTERY MACHINE

SCOOBY-DOO!™ THE MYSTERY MACHINE

#7220 DecoSet® – 1/Pkg #37463 DecoSets® – 3/Pkg

STICKER SHEET

NEW!

Serves 28†

AFTER BURNERS LIGHT-UP

STAR WARS™ MILLENNIUM FALCON™

#5302 DecoSet® – 1/Pkg #36507 DecoSets® – 3/Pkg Serves 28†

“LIGHT SPEED” & EXPLOSION SOUNDS

30

LIGHTS UP TO REVEAL DEATH STAR TM & © Warner Bros. (s16) ©2016 Lucasfilm Ltd. & TM.t

INCLUDES MIRROR COMPACT & MIRROR CLIPS

MINNIE MOUSE BAGS, BOWS & SHOES #6304 DecoSet® – 1/Pkg #36975 DecoSets® – 3/Pkg Serves 20†

PRESS MINNIE ONTO BASE TO HEAR HER TALK

INCLUDES ELSA, ANNA, OLAF & ICE PALACE

FROZEN WINTER MAGIC

#6207 DecoSet® – 1/Pkg #36861 DecoSets® – 3/Pkg Serves 24†

©Disney †2" × 3" slices

ILLUMINATE ELSA OR HER ICE PALACE WITH LIGHT-UP SNOWFLAKE BASE

31

COLLECTIBLE DOLLS MADE EXCLUSIVELY FOR CAKES

FIND MORE CAKE DESIGNS ON DECOPAC.COM

BARBIE™ DOLL ROSES - FASHIONISTA

THREE ETHNICITIES AVAILABLE

#31484 Caucasian DecoSet® – 1/Pkg #31485 Caucasian DecoSets® – 3/Pkg #31475 Hispanic DecoSet® – 1/Pkg #31476 Hispanic DecoSets® – 3/Pkg #31480 African American DecoSet® 1/Pkg #31481 African American DecoSets® 3/Pkg

Serves 28†

DISNEY PRINCESS DOLL CINDERELLA #18250 DecoSet® – 1/Pkg #35626 DecoSets® – 3/Pkg Serves 28†

32

©2016 Mattel, Inc. ©Disney †2" × 3" slices

INCLUDE FABRIC SKIRTS FOR AFTER PARTY PLAY

DISNEY PRINCESS DOLL ARIEL #18232 DecoSet® – 1/Pkg #35533 DecoSets® – 3/Pkg Serves 28†

DISNEY PRINCESS DOLL RAPUNZEL #18252 DecoSet® – 1/Pkg #35631 DecoSets® – 3/Pkg Serves 28†

33

SPIN TURRET ROOF TO REVEAL OPENING

INCLUDES RAPUNZEL, CINDERELLA AND ARIEL FIGURINES

DISNEY PRINCESS HAPPILY EVER AFTER #18035 DecoSet® – 1/Pkg #35419 DecoSets® – 3/Pkg Serves 28†

TIP TRACTOR BACK TO MAKE IT "MOOOOO"

CARS TRACTOR TIPPING #17178 DecoSet® – 1/Pkg #34605 DecoSets® – 3/Pkg

ROLLING WHEELS ON MATER AND MCQUEEN

34

Serves 32†

©Disney ©Disney/Pixar

STORE TOP IN TRUCK

TEENAGE MUTANT NINJA TURTLES™ STOMP THE FOOT #6409 DecoSet® – 1/Pkg #37118 DecoSets® – 3/Pkg

PULL KEY TO MAKE THEM SPIN

Serves 28†

SPIDER-MAN™ SWINGS BACK AND FORTH

SPIDER-MAN™ MOTORCYCLE

#18124 DecoSet® – 1/Pkg #35462 DecoSets® – 3/Pkg Serves 28†

SPIDER-MAN­™ ON MOTORCYCLE HAS PULL-BACK ACTION ©2016 Viacom International Inc. ©2016 MARVEL †2" × 3" slices

35

PERCY MAKES LOCOMOTIVE SOUNDS

THOMAS SAYS, “HELLO, I’M THOMAS” THOMAS & FRIENDS™ THOMAS & PERCY THREE FREE-WHEELING TRAIN CARS

#33335 DecoSet® – 1/Pkg #33336 DecoSets® – 3/Pkg Serves 32†

THE KRUSTY KRAB OPENS TO STORE CHARACTERS

SPONGEBOB SQUAREPANTS™ KRUSTY KRAB #14917 DecoSet® – 1/Pkg #33578 DecoSets® – 3/Pkg Serves 28†

MIX-N-MATCH CHARACTERS “POP” OFF

36

©2016 Viacom International Inc. Created by Stephen Hillenburg. ©2016 Gullane (Thomas) Limited.

BLOCKS OPEN TO REVEAL FINGER PUPPETS

ABC BABY BLOCKS #17229 DecoSet® – 1/Pkg #34715 DecoSets® – 3/Pkg Serves 28†

HAPPY BIRTHDAY STAR

LIGHT-UP FIBER OPTICS CHANGE COLORS

#15410 DecoSet® – 1/Pkg #33840 DecoSets® – 3/Pkg

INCLUDES SIX FLOWER LEIS FOR THE PARTY

Serves 28†

COCONUT CABANA #6193 DecoSet® – 1/Pkg #46771 DecoSets® – 3/Pkg

Serves 28†

†2" × 3" slices

SURF’S UP

FOUR TIKI TORCH CANDLE HOLDERS FIT STANDARD SIZE BIRTHDAY CANDLES

37

Easier Than it Looks: Scooby-Doo! The Mystery Machine Signature Cake DecoSet®

Create texture outside of the path with spatula.

Airbrush Golden Yellow, Grass Green and Spring Green.

Cut off 2" on ¼ sheet cake. Stack cakes and base ice white. Using scriber, mark path.

38

Airbrush Teal.

TM & © Warner Bros. (s16)

Using tip #4, pipe Teal Green grass.

Using tip #2, pipe Black trees and bats.

Using tip #12, pipe gray (light Black) rocks. Tap rocks into shape with fingertips.

Using tip #4, pipe Neon Green grass.

Using tip #2, pipe Black tree roots.

Place DecoSet pieces on cake.

39

Movie opens June 17th

Fintastic Adventures NEW!

#8369 PhotoCake® DecoSet® Background Each - No Charge

Fintastic Adventures

NEW!

Dory is a water squirter. Background piece has suction cups for bathtub fun!

Officially licensed artwork designed to coordinate with the DecoSet®!

#7762 DecoSet® – 1/Pkg #38895 DecoSets® – 6/Pkg

You’re Amazing NEW! #8273 PhotoCake®­ Frame – Each

Ocean, Here We Come!* NEW!

We Swim! NEW!

Matches party goods!

3 strips are needed to complete each 8" cake.

#8435 PhotoCake® Image Strips Each 3 strips per purchase.

#49194 Edible Image® 6/Pkg #42522 PhotoCake®­ Image Each

Adventure is Brewing NEW! 40

#8390 Rings 144/Pkg

Nemo & Squirt Squirt’s flippers flip!

#16135 DecoSet® – 1/Pkg #34103 DecoSets® – 6/Pkg ©Disney/Pixar * Fits 8" cake. ° No Discount

Max and Duke* NEW! #49703 Edible Image® – 6/Pkg #8370 PhotoCake®­Image – Each

Max and Snowball #7947 DecoSet® – 1/Pkg #40365 DecoSets® – 6/Pkg

NEW!

Insanely Cute NEW! #8365 PhotoCake®­Frame – Each

Dog Tags

NEW!

#8371 Rings – 144/Pkg

Product available June 1

The Secret Life of Pets © 2016 Universal Studios. ° No Discount * Fits 8" cake.

41

Officially licensed artwork designed to coordinate with the DecoSet®!

Turtles To Action

#18644 PhotoCake® DecoSet® Background Each - No Charge

Turtles To Action

#17051 DecoSet® – 1/Pkg #34414 DecoSets® – 6/Pkg

Ninja in Training*

#48240 Edible Image® – 6/Pkg #34691 PhotoCake®­ Image – Each

Turtles Characters NEW! #7739 SugarSoft® – 60/Pkg

© 2016 Viacom International Inc. All Rights Reserved.

Nickelodeon, TEENAGE MUTANT NINJA TURTLES and all related titles, logos and characters are trademarks of Viacom International Inc.

Ninja Turtles

#17212 PhotoCake®­ Frame – Each

Michelangelo, Leonardo, Donatello and Raphael #17207 Rings – 144/Pkg

PhotoCake® Images NEW! #8415 Leonardo – Each #8416 Donatello – Each #8417 Raphael – Each #8418 Michelangelo – Each

*Fits 8" cake. ° No Discount

Graffiti-Strips NEW!

3 strips are needed to complete each 8" cake.

#8414 PhotoCake® Image Strips - Each

3 strips per purchase.

43

Licensed Brands Deliver Amazing Cakes PhotoCake is your partner to deliver licensed characters for all ages and for any occasion. Access the largest library of licensed images and frames in the Print on Demand market.

Visit the PhotoCake Design Gallery on DecoPac.com for more inspiring cake designs.

™ & © 2016 Eric Carle LLC. © 2016 Hasbro ©1976, 2016 SANRIO CO. Ltd. THE BIG BANG THEORY and all related characters and elements © & ™ Warner Bros. Entertainment Inc. (s16) TM/MC & © DC Comics. (s16)

Did you know?

• DecoPac offers PhotoCake images and frames for 90% of the properties in the BrandTrends 2015 study* of most mentioned licenses among kids 0-14.

• PhotoCake offers options for adult celebrations with popular and nostalgic brands like Star Wars™, Mossy Oak®, Big Bang Theory, Wonder Woman™ and more!

• You can create over-the-top character cakes by combining PhotoCake Images and Image Strips with cupcake rings, fondant, gum paste and more.

• Browse our expanded library with hundreds of new images now available in the most recent software update.

• Coordinate PhotoCake DecoSet® Backgrounds with best-selling DecoSets. They’re tailor-made designs to enhance your cakes and are available at no charge to PhotoCake customers.

Need more information about PhotoCake?

Contact your DecoPac Sales Representative, call 1-800-644-1228 or visit DecoPac.com

* BrandTrends is a research firm executing the study, measures relative awareness, popularity and merchandise appeal of the top-30 most important brands to children.

COPYRIGHT MATTERS protect your bakery from potential infringement

Consider copyright infrigement when your customers request cakes and treats featuring popular licensed properties.

Reproducing, distributing, publicly displaying, or preparing adaptations of a copyrighted work without permission of the copyright owner can result in civil and criminal penalties and/or damages.

HELP PROTECT YOUR BAKERY:

TRAIN YOUR STAFF • Understand copyright basics and infringement • Look for copyright symbols Remember that a work doesn’t need to be registered or use a symbol to be protected • If you suspect something is copyrighted, it probably is EDUCATE YOUR CUSTOMERS • Post a sign stating your store policy on the use of copyrighted works

DEVELOP LOCAL RELATIONSHIPS • Work with local photographers and studios for pre-approval to use graduation photos • Work with local schools for permission to use school and team logos • Keep the written permissions on file USE LICENSED DESIGNS OR PRODUCTS • Keep a variety of properly licensed cake decorations on hand • Follow official cake designs

BEFORE STARTING YOUR CAKE, LOOK FOR COPYRIGHTED WORKS SUCH AS: PROFESSIONAL PHOTOGRAPHS unless used with permission of the photographer

EXAMPLES OF COPYRIGHT INFRINGEMENT: • • • • •

Copying characters, artwork, or logos by hand, in icing, fondant or gum paste Using protected images from the internet Using an projector to outline characters, artwork or logos Changing details on copyrighted works Using a professional photograph without the photographer’s permission

DECOPAC IS YOUR #1 SOURCE FOR OFFICIAL LICENSED PRODUCTS CHARACTERS

Developed in partnership with copyright owners, DecoPac’s cake decorations are designed specifically to be used by bakeries on cakes and other decorated treats.

• •

All licensed products and PhotoCake® images that you purchase from DecoPac are approved by the copyright owners.

All cake designs in The Magic of Cakes® book that feature licensed characters and brands are approved by the copyright owners.

BRAND LOGOS

Have questions about using our licensed products in your bakery?

TM Spin Master Ltd. All Rights Reserved.

TM & © NFL Properties, Inc.

This is intended as informational; if you have any specific legal questions related to copyright law please consult your attorney.

Contact your DecoPac Sales Representative, call 1-800-644-1228 or visit DecoPac.com.

Drive Increased Revenue with THE MAGIC OF

CAKES® KIOSK and CAKES.COM

Technology has fundamentally transformed the way industries such as music, books and video operate.

Digital is changing the way consumers shop at grocery as well. “Time-starved consumers want to use technology to make shopping faster, easier and more efficient,” says a recent Nielsen study.1 Differentiate your bakery and meet this consumer demand with DecoPac’s Cake Ordering Software.

DecoPac’s Cake Ordering Software is designed to grow your custom-order cake business with ease. The software powers both the in-store The Magic of Cakes® Kiosk as well as the Cakes.com online ordering option for your bakery with one simple tool.

1 – The Future of Grocery: E-commerce, Digital Technology and Changing Shopping Preferences Around the World. April 2015. The Nielsen Company.

With Cakes.com and The Magic of Cakes® Kiosk your bakery customers can order custom cakes in-store, from their tablets, smart phones or at home any time.

“When a cake decorator isn’t available, The Magic of Cakes® Kiosk has everything a customer needs to place an order – available designs, cake flavors, icing flavors, pricing and the ability to take the order,” says Ryan Christianson, Bakery Manager of Mackenthun’s Fine Foods in Waconia, Minnesota.

Ryan Christianson, Bakery Manager of Mackenthun’s Fine Foods

Mackenthun’s Fine Foods began using The Magic of Cakes® Kiosk and Cakes.com Online Cake Ordering in 2015. “Our customers love the convenience of ordering when and where they want. This solution provides them with the ability to order even when a cake decorator isn’t available or from the convenience of their own home.” says Christianson.

And, Mackenthun’s Fine Foods is also seeing other benefits. While the bakery business continues to grow, the number of paper orders taken by the cake decorators has decreased to just 40% of total orders.

This means increased capacity because cake decorators have more time to decorate.

Additionally, Christianson says there are also fewer errors. “Customers are entering the message to be put on the cake themselves, reducing mistakes. And, because of the email order confirmation, if it’s wrong, they call to correct it,” he says. Printing out orders has gone from several minutes an order to several orders in minutes, saving even more time.

In February, DecoPac launched new user defined fields that allow bakeries to add their own unique cake flavors, fillings and icing flavors, as well as “additional charge” pricing for those options in order to help bakeries further leverage the software to grow their business.

“We are very excited to leverage the user defined fields.

Our customers are looking for unique flavors. Having options for cake flavors, fillings and icings that are unique to our bakery will definitely help to grow our business,” says Christianson.

New! Easily add custom cake flavors, fillings and icing options so customers can select any of your delicious options.

To learn more about The Magic of Cakes® Kiosk and Cakes.com, contact your DecoPac Sales Representative or visit DecoPac.com.

BAKERY SPOTLIGHT

SWEET SUCCESS Something Sweet by Maddie Lu is an independent bakery on the rise due to a talented entrepreneur who channeled creativity into both her bakery treats and her marketing efforts.

When pastry chef Maddie Lu began posting photos of her stunning sweets on her Facebook page, demand surged. Her home-based business quickly expanded into a cheerful retail storefront, and sales are soaring. The secret to her success? Social marketing savvy, traffic-driving promotions and targeted, cost-effective advertising.

LEARN FROM MADDIE LU

Attract customers with engaging social media posts Maddie Lu features tempting photos of her beautiful creations, and she posts every day.

Track your promotions to see what works Use offer codes or other unique methods.

Maddie Lu created a “whisper campaign,� offering discounts to customers who came in and whispered a special phrase.

Stay connected to customers Listen, query and respond to customers via social media in order to discover new trends and build lasting loyalty.

Know your audience and how to reach them Maddie Lu spends advertising dollars wisely with reasonably priced, local options like high school sports programs, parades and other community-based solutions.

Cheers to Maddie Lu for all her sweet success!

Want more? View the video on DecoPac.com Maddie Lu adds visual displays throughout her bakery to encourage social sharing

DECOPAC IS YOUR

Social Media RESOURCE

How do you grow your Social Media audience?

You’ve taken an important first step and created social media accounts for your bakery. You are posting photos and sharing promotions. Great job! Now it’s time to grow your communities. You’ll want to actively work towards gaining followers on your social channels so you can reach more potential customers. Social media works through digital word-of-mouth, so the more engaged people join your community, the better chance you’ll reach new customers via social sharing.

IN-STORE SIGNAGE

Create a sign near your cake case, register and the door to your bakery. Include the logos of each social channel (you can download them from the official page of each channel) and a link or username that customers can use to find you.

ORDER PICK-UP

The top social channels have developed advertising networks that are highly targeted and cost-effective. Gain followers by creating a unique ad to target customers in a specific demographic and location. For example, use a photo of one of your graduation cake designs and target fans of a local high school’s Facebook page in order to reach people who may need to order a graduation cake.

YOUR WEBSITE

Place links to all of your social channels on the homepage of your website to make it easy for customers to connect with you.

CROSS-CHANNEL PROMOTION

You have a very captive audience when a customer comes in to pick up their cake order. Use this as an opportunity to plug your social channels. Let them you know that you’ve taken a photo of their custom cake, and tell them you are posting it on your bakery’s Facebook page. Guaranteed to gain you at least one new follower!

PAID SOCIAL ADVERTISING

Joanne Brockington Marketing Manager

Expand all of your social media communities by sharing links across channels. For example, once you’ve created an enticing board on Pinterest, share it with your fans on Facebook. Or, tweet a link to your latest YouTube video so your Twitter fans can find your other amazing videos.

SHARE GREAT PHOTOS

It may sound simple but the best way to attract new followers is to post great content. Every time an existing fan loves and shares your cake photos, you’ll show up in the newsfeeds of their friends, creating a base of new fans and potential customers.

Give classics a new twist for a dapper look Dad will love.

Dress up patriotic desserts with red, white and blue.

MUST HAVE PRODUCTS:

ESSENTIAL CAKE FORMATS:

MUST HAVE PRODUCTS:

ESSENTIAL CAKE FORMATS:

Printed Gum Paste Bows PhotoCake速 Media for Personalized Cakes

Shirt Shaped Cakes Cupcakes

America Land that I Love PhotoCake速 Image Patriotic SugarSoft速 Decorations Fondant DecoShapes速 Dots, Stars and Strips

8" Round Cupcakes Look for the American Flag symbol signifying products made in the USA.

A classic quarter sheet gets a snazzy new shirt cake design with a gum paste bow tie.

Dads will love salty+sweet combos topped off with fun rings or DecoPics®.

What says “I love you, Dad” more than a personalized PhotoCake® cake and cupcakes?

PhotoCake® makes the cake personal, and adding Dec‑Ons® or SugarSoft® decorations gives it a dapper look.

LIME GREEN #9640-Neon Green Gel #9654-Neon Green Airbrush TEAL #9523-Teal Green Gel #5898-Teal Airbrush ROYAL BLUE #9525-Royal Blue Gel #5895-Royal Blue Airbrush Mix shades of blue and green to symbolize summer's fresh hues.

SHIRT-SHAPE CAKES FOR

a

’ FATHERSDAY

a DOTS BOWS

d

#18133 Gum Paste† 12/Pkg Red, Yellow, Blue, Black

PRINTED PRIMARY

#18160 Fondant DecoShapes® Dots 6 Sheets/Pkg Red, Yellow, Blue (1 sheet each color printed, 1 sheet each color solid)

PRIMARY

#18156 Fondant DecoShapes® Strips 6 Sheets/Pkg Red, Yellow, Blue (2 sheets each color)

d CAMO BOWS

b

#18606 Gum Paste† 12/Pkg

b PRIMARY BOWS

#14311 Gum Paste† 12/Pkg Red, Yellow, Blue

PRINTED PRIMARY

#18160 Fondant DecoShapes® Dots 6 Sheets/Pkg

Green, Pink

WHITE

#8844 Fondant DecoShapes® Dots 6 Sheets/Pkg

WHITE

#8843 Fondant DecoShapes® Strips 6 Sheets/Pkg

Red, Yellow, Blue (1 sheet each color printed, 1 sheet each color solid)

PRIMARY

e

#18156 Fondant DecoShapes® Strips 6 Sheets/Pkg Red, Yellow, Blue (2 sheets each color)

c

c CONFETTI BOWS

#14311 Gum Paste† 12/Pkg Blue, Pink, Purple

PRINTED BRIGHT

#18158 Fondant DecoShapes® Dots 6 Sheets/Pkg Blue, Pink, Purple (1 sheet each color printed, 1 sheet each color solid)

BRIGHT

#18154 Fondant DecoShapes® Strips 6 Sheets/Pkg Blue, Pink, Purple (2 sheets each color)

†Gum paste is food safe and intended as non-edible decoration only.

Due to the nature of this product, some breakage will occur and product has been priced accordingly.

55

e DOTS BOWS

#18133 Gum Paste† 12/Pkg Red, Yellow, Blue, Black

WHITE

#8843 Fondant DecoShapes® Strips 6 Sheets/Pkg

DAPPER DAD FOR FATHERSDAY ’ ’ FATHERSDAY

a b

a

a HAPPY FATHER’S DAY TIES

#203 PhotoCake® Image - No Charge

b GEEK KIT ASST.

c

#48470 (MS-48470) - 96/Pkg

c BEST DAD

#353 PhotoCake® Image - No Charge

d PASTEL GUM PASTE BOWS

#18270 Gum Paste† - 12/Pkg Blue, Pink, Green

d e

FONDANT DECOSHAPES® e PRINTED BRIGHT

f g h

#18158 Dots­ - 6 Sheets/Pkg Blue, Pink, Purple

f PRINTED HOLIDAY

#18162 Dots - 6 Sheets/Pkg Red, Green

g PRINTED PRIMARY

#18160 Dots - 6 Sheets/Pkg Red, Yellow, Blue

h PRIMARY

#18156 Strips - 6 Sheets/Pkg Red, Yellow, Blue

56

†Gum paste is food safe and intended as non-edible decoration only.

Due to the nature of this product, some breakage will occur and product has been priced accordingly.

FIX-IT DUDE FOR

’ FATHERSDAY b

a b

c d c

a HAPPY FATHER’S DAY TOOL BELT

#202 PhotoCake® Image - No Charge

b METALLIC TOOLS

#14290 DecoPics® - 144/Pkg

c CLASSIC DUDE NEW!

e

#7472 Pop Tops® - 24/Pkg

d MUSTACHE

#601 PhotoCake® Image Strips - No Charge

e YOU THE MAN

#48542 Edible Image® - 12/Pkg #620 PhotoCake® Image - No Charge

f Made in the USA

57

f STACHE BASH

#15768 Rings - 144/Pkg

BBQ MASTER FOR FATHERSDAY ’ ’ FATHERSDAY

a

c b

a BBQ GRILL CREATIONS

d

#17950 Pop Tops® - 12 Sets/Pkg

b SUMMER GRILLIN’

#17116 Pop Tops® - 24/Pkg

c HAMBURGER & HOT DOG

#17115 DecoPics® - 72/Pkg

d SUMMER GRILLIN’

#426 PhotoCake® Image - No Charge

58

WORLD’S BEST DAD FOR

’ FATHERSDAY

a b

a

b

c a BEST DAD

#17957 Pop Tops® - 24/Pkg

b BEST DAD

#17948 DecoPics® - 144/Pkg

c PAPA

#15341 DecoPics® - 144/Pkg

d FATHER’S DAY

d

#41000 (F-14026) Pop Tops® - 24/Pkg

59

SPORTS FOR FATHERSDAY ’ ’ FATHERSDAY

a

b

c d a HEADING FOR THE GREEN

#17227 - DecoSet® - 1/Pkg #34714 - DecoSets® - 6/Pkg

b GOLF BALL

#14179 Rings - 144/Pkg

c GOLF

#13289 DecoPics® – Foil 144/Pkg

d GOLF

#34001 Edible Image® Designer Prints™ 12 Sheets (36 Strips)/Pkg #314 PhotoCake® Image Strips - No Charge

e GOLF ON THE GREEN

e

#644 PhotoCake® Image - No Charge

60

SPORTS FOR

’ FATHERSDAY

a

b

c d

a FOOTBALL - TOUCHDOWN

#12660 - DecoSet® - 1/Pkg #31692 - DecoSets® - 6/Pkg

b FOOTBALL WITH LACES

#11310 Pop Tops® - 24/Pkg

c BASEBALL - BATTER UP

#12659 - DecoSet® - 1/Pkg #31684 - DecoSets® - 6/Pkg

d HAPPY FATHER’S DAY

e

61

#18754 DecoPics® - 144/Pkg

e HOCKEY - FACE OFF

#14284 - DecoSet® - 1/Pkg #33280 - DecoSets® - 6/Pkg

THE GREAT OUTDOORS ’ ’ FOR FATHERSDAY FATHERSDAY

a

b c

d b c

a CAMPING

#5297 - DecoSet® - 1/Pkg #36474 - DecoSets® - 6/Pkg

b FONDANT DECOSHEETS® BROWN #18152 Fondant DecoSheets® 6 Sheets/Pkg

c FONDANT DECOSHAPES® BROWN #8849 Strips - 6 Sheets/Pkg

WHITE

#8843 Strips - 6 Sheets/Pkg

PRINTED BRIGHT

e

#18158 Dots - 6 Sheets/Pkg

Blue, Pink, Purple (1 sheet each color printed, 1 sheet each color solid)

WHITE

#8844 Dots – 6 Sheets/Pkg

d FISHING LURE & BOBBER

#14289 Rings - 144/Pkg

e FISHERMAN WITH ACTION FISH

#16334 - DecoSet® - 1/Pkg #96334 - DecoSets® - 6/Pkg

f

f METALLIC FISHING

#14291 DecoPics® - 144/Pkg

62

GONE HUNTING & LICENSES FOR

’ FATHERSDAY

a

b a HUNTING

c d

#5298 - DecoSet® - 1/Pkg #36478 - DecoSets® - 6/Pkg

b DEER HEAD MAGNET

#16575 - DecoSet® - 1/Pkg #96575 - DecoSets® - 6/Pkg

c MOSSY OAK® BREAK-UP SILHOUETTE #6334 PhotoCake® Image © 2012 Hass Outdoors, Inc.

d MOSSY OAK® - BREAK-UP

3 strips are needed to complete each 8" cake.

#6333 PhotoCake® Image Strips

e MOSSY OAK® OBSESSION SILHOUETTE © 2012 Hass Outdoors, Inc.

e

f

g

h

#6332 PhotoCake® Image

f MOSSY OAK® - OBSESSION © 2012 Hass Outdoors, Inc.

3 strips are needed to complete each 8" cake.

#6317 PhotoCake® Image Strips

g MOSSY OAK® - SHADOWGRASS BLADES SILHOUETTE #6336 PhotoCake® Image

h MOSSY OAK® SHADOWGRASS BLADES

3 strips are needed to complete each 8" cake.

i

#6335 PhotoCake® Image Strips

i FIELD & STREAM - DEER HUNTER

#38256 (ICX-296C) - DecoSet® - 1/Pkg #37809 (CK-296C) - DecoSets® - 6/Pkg Official Licensed Product of Haas Outdoors, Inc. Field & Stream® is a registered trademark owned and licensed by Field & Stream Licenses Co., which is not associated with Field & Stream Magazine. °No Discount

63

LICENSES FOR FATHERSDAY ’ ’ FATHERSDAY

a

b

d

c

a SUPERMAN

#7223 DecoSet® – 1/Pkg #37475 DecoSets® – 6/Pkg

b SUPERMAN - SHIELD

#6704 Rings - 144/Pkg

c SUPERMAN

UP, UP AND AWAY*

#49140 Edible Image® - 6/Pkg #37454 PhotoCake®­Image -

d SUPERMAN - HOPE

#7242 PhotoCake®­Image

e SUPERMAN

e

SAVES THE DAY

#7243 PhotoCake®­Frame

64

*Fits 8" cake. ° No Discount SUPERMAN and all related characters and elements © & ™ DC Comics. (s16)

LICENSES FOR

’ FATHERSDAY

a

b

c

d

e

a STAR WARS™

DARTH VADER™

#5303 DecoSet® – 1/Pkg #36550 DecoSets® – 6/Pkg

b STAR WARS™ - DARTH VADER™,R2D2™,C-3PO™ #5469 Rings - 144/Pkg

c HOT WHEELS™ - WAY 2 FAST

#6298 Rings - 144/Pkg

d HOT WHEELS™ - DRIFT

#6088 DecoSet® – 1/Pkg #36810 DecoSets® – 6/Pkg

e JOHN DEERE

FARM TRACTOR

#38266 (ICX-382C) DecoSet® - 1/Pkg #37817 (CK-382C) DecoSets® - 6/Pkg

f © & TM Lucasfilm Ltd. HOT WHEELS™ and associated trademarks and trade dress are owned by, and used under license from, Mattel, Inc. ©2016 Mattel, Inc. All Rights Reserved.

65

f JOHN DEERE - BASEBALL CAP

#38019 (JD-2) DecoPics® - 144/Pkg

DECOPICS & RINGS FOR ’ FATHERSDAY ’ FATHERSDAY ®

a

b

#18754

d

c

#17948

e

#15341

#17115

#14291

DECOPICS®

a HAPPY FATHER’S DAY

#18754 - 144/Pkg

b BEST DAD

#17948 - 144/Pkg

c HAMBURGER

f

& HOT DOG

#17115 - 72/Pkg

#14290

d PAPA

#15341 - 144/Pkg

e METALLIC FISHING

#14291 - 144/Pkg

f METALLIC TOOLS

#14290 - 144/Pkg

g GOLF

#13289 Foil - 144/Pkg

g

h JOHN DEERE

BASEBALL CAP

h

#13289

#38019 (JD-2)

#38019 (JD-2) - 144/Pkg

i DAD ASST.

#38654 (F-14027) - 144/Pkg

j HAPPY FATHER’S DAY ROUND #38710 (P-71) - 144/Pkg

RINGS

i

k STACHE BASH

j

#38654 (F-14027)

#38710 (P-71)

#15768 - 144/Pkg

l FISHING LURE

& BOBBER

#14289 - 144/Pkg

m GOLF BALL

#14179 - 144/Pkg

k

l

#15768

66

#14289

m #14179

POP TOPS® & LAYONS FOR

a

d

b

#18755

c

#17957

e

#15286

’ FATHERSDAY

#17116

#11310

POP TOPS®

a MAN CAVE

#18755 - 24/Pkg

b BEST DAD

#17957 - 24/Pkg

c SUMMER GRILLIN’

#17116 - 24/Pkg

d FOOTBALL WITH LACES

f

g

#41000 (F-14026)

#11310 - 24/Pkg #41019 (F-802)

e BBQ GRILL CREATIONS

#17950 - 12 Sets/Pkg

f FATHER’S DAY

#41000 (F-14026) - 24/Pkg

g WORLD’S BEST DAD

#41019 (F-802) - 12/Pkg

LAYONS

h HAPPY FATHER’S DAY

#17936 Vertical - 12/Pkg 1.5" h × 4.5" w

h

#18755

i

#38735 (F-903)

i HAPPY FATHER’S DAY

SCRIPT ASST.

#38735 (F-903) - 48/Pkg 3.25" h × 4.5" w

j WORLD’S BEST DAD

#38877 (F-14029) - 36/Pkg 2" h × 4.25" w

j

#38877 (F-14029)

Made in the USA

k 67

DEC-ONS®

#48470(F-48470)

k GEEK KIT ASST.

#48470 (MS-48470) - 96/Pkg

8" Rounds are perfect for summer celebrations and will draw consumers to your cake case.

Try adding a pop of color inside with red, white & blue icing!

Top off each piece of cake with our Patriotic DecoPics®.

Don’t forget about the 2016 Summer Games in August.

Make sure to keep all your patriotic items in stock all summer! See pages 74-75 for the perfect item for cheering on our athletes.

Printed SugarSoft® decorations perform well on a variety of toppings.

Try dressing up fresh fruit tartlets with these edible delights.

RED #9534-Red Red Gel #9612-Super Red Airbrush SKY BLUE #9526-Sky Blue Gel #9611-Hawiian Blue Airbrush ROYAL BLUE #9525-Royal Blue Gel #5895-Royal Blue Airbrush Lighten up tradiational patriotic red and blue by adding in a soft sky blue.

8" ROUND CAKES FOR

a

INDEPENDENCEDAY

a CELEBRATE AMERICA HAPPY BIRTHDAY

#152 PhotoCake® Image - No Charge

AMERICANA STARS

#8870 Fondant DecoShapes® 38 Stars/Sheet, 6 Sheets/Pkg Red, White, Blue (2 sheets each color)

PRIMARY

#18156 Fondant DecoShapes® Strips 6 Sheets/Pkg Red, Yellow, Blue (2 sheets each color)

b b STAR BANNER

#18681 Layon - 24/Pkg

PRIMARY

#18156 Fondant DecoShapes® Strips 6 Sheets/Pkg Red, Yellow, Blue (2 sheets each color)

c

c STAR BANNER

#18681 Layon - 24/Pkg

PATRIOTIC BANNER FLAGS

#376 PhotoCake® Image Strips - No Charge

PRIMARY

#18156 Fondant DecoShapes® Strips 6 Sheets/Pkg Red, Yellow, Blue (2 sheets each color)

d d AMERICANA STARS

#8870 Fondant DecoShapes® 38 Stars/Sheet, 6 Sheets/Pkg Red, White, Blue (2 sheets each color)

PRIMARY

#18156 Fondant DecoShapes® Strips 6 Sheets/Pkg Red, Yellow, Blue (2 sheets each color)

69

AMERICANA FOR INDEPENDENCEDAY INDEPENDENCEDAY

b

a b

c

d a STARS & STRIPES NEW!

#1436 PhotoCake® Image - No Charge

b PATRIOTIC ASST. NEW!

#7615 SugarSoft® - 60/Pkg

Also Shown: #8870 Americana Stars Fondant DecoShapes®, #5941 Valentines Hearts Fondant DecoShapes®, #18156 Primary Fondant DecoShapes® Strips.

c PATRIOTIC ASST. NEW!

#7230 DecoPics® - 144/Pkg

d LAND THAT I LOVE NEW!

#1438 PhotoCake® Image - No Charge

e HOME OF THE BRAVE NEW!

#1439 PhotoCake® Image - No Charge

e

Also Shown: #8870 Americana Stars Fondant DecoShapes®, #5941 Valentines Hearts Fondant DecoShapes®.

70

STARS FOR

INDEPENDENCEDAY

a

a b

c

c

a STAR BANNER

#18681 Layon - 24/Pkg

b STAR BANNER

b

#18682 Rings - 144/Pkg

c PATRIOTIC ASST.

#18683 Pop Tops速 - 24/Pkg

71

BBQ FOR SUMMER SUMMER

a

a

b c

c d

a BBQ GRILL CREATIONS

#17950 Pop Tops® - 12 Sets/Pkg

b SUMMER GRILLIN’

#426 PhotoCake® Image - No Charge

c HAMBURGER & HOT DOG

#17115 DecoPics® - 72/Pkg

d SUMMER GRILLIN’

#17116 Pop Tops® - 24/Pkg

72

BEACH FOR

SUMMER b

a

d c

e

c

a BEACH CHAIR & UMBRELLA

#14168 DecoSet® - 1/Pkg #33122 DecoSets® - 6/Pkg

b SUNSHINE ASST. NEW!

#7792 SugarSoft® - 60/Pkg

c FUN IN THE SUN ASST.

#12442 Dec-Ons® - 60/Pkg

f

d SUN FACE

g

#38179 (SUN-R) Rings - 144/Pkg

FONDANT DECOSHAPES® e BRIGHT STRIPS #18154 Strips - 6 Sheets/Pkg

Blue, Pink, Purple (2 sheets each color)

f PRINTED PRIMARY DOTS

#18160 Dots - 6 Sheets/Pkg

Red, Yellow, Blue (2 sheets each color)

g WHITE DOTS

#8844 Dots - 6 Sheets/Pkg

h PRIMARY STRIPS

#18156 Strips - 6 Sheets/Pkg

Red, Yellow, Blue (2 sheets each color)

h

i WHITE STRIPS

i

#8843 Strips - 6 Sheets/Pkg

73

CHEER FOR THE SUMMER SUMMER GAMESGAMES

a b

a

c

d

a AMERICANA FONDANT

a b e

DECOSHAPES® STARS

#8870 – 38 Stars/Sheet 6 Sheets/Pkg

Red, White, Blue (2 sheets each color)

b PRIMARY FONDANT

DECOSHAPES® STRIPS

#18156 - 6 Sheets/Pkg

Red, Yellow, Blue (2 sheets each color)

c SPORTS ICONS

#15771 Rings - 144/Pkg

d PATRIOTIC USA STAR

#15294 Rings - 144/Pkg

e PRIMARY BOWS

#14311 Gum Paste† - 12/Pkg Red, Yellow, Blue

74

†Gum paste is food safe and intended as non-edible decoration only.

Due to the nature of this product, some breakage will occur and product has been priced accordingly.

CHEER FOR THE

SUMMER GAMES

a

b

c

a CELEBRATE AMERICA

I LOVE USA

#149 PhotoCake® Image - No Charge

b IRIDESCENT RED,

WHITE AND BLUE STAR

#11858 DecoPics® – Vertical 72/Pkg

c USA SCRIPT

#38868 (P-15008) - 144/Pkg

d CELEBRATE AMERICA - FLAG

#150 PhotoCake® Image - No Charge

d

Made in the USA

75

DECOPICS & RINGS FOR INDEPENDENCEDAY INDEPENDENCEDAY 速

a

#7230

d

#11858

i

b

e

n

#7230 - 144/Pkg

b ROCKET

#17939 - 144/Pkg

f INDEPENDENCE DAY

MYLAR SPRAY

#1666 - 24/Pkg

#12344 - 24/Pkg

#15771 - 144/Pkg

l SUN FACE

#38055 (P-14011) - 144/Pkg

#3079 - 144/Pkg

e SILVER MYLAR SPRAY

k SPORTS ICONS

h CANADIAN FLAG

d IRIDESCENT RED,

#11858 Vertical - 72/Pkg

#37916 (F-67)

#38179 (SUN-R) - 144/Pkg

#2363 Paper - 144/Pkg

WHITE & BLUE STARS

#38179 (SUN-R)

g AMERICAN FLAG

c HAMBURGER & HOT DOG

#17115 - 72/Pkg

o

m USA

n I LOVE THE USA

RINGS

#38538 (P-14014) - 144/Pkg

#18682 - 144/Pkg

#37916 (F-67) - 144/Pkg

i STAR BANNER j PATRIOTIC USA STAR

#15294 - 144/Pkg

76

#3079

#15294

l

#38538 (P-14014)

#17115

h

#2363

#15771

#38055 (P-14011)

a PATRIOTIC ASST. NEW!

g

#1666

j

DECOPICS速

f

#12344

#18682

k

m

c

#17939

o AMERICAN FLAG

POP TOPS , LAYONS & SUGARSOFT® FOR ®

a

INDEPENDENCEDAY

b

#18683

c

d

#17116

#9970

#17950

e

#41312 (P-15019)

POP TOPS®

a PATRIOTIC ASST.

#18683 - 24/Pkg

f

b BBQ GRILL CREATIONS

#17950 - 12 Sets/Pkg

#18681

c SUMMER GRILLIN’

#17116 - 24/Pkg

d CANADIAN FLAG

#9970 - 36/Pkg

e USA FLAG

#41312 (P-15019) - 24/Pkg

g

h

#11768*

LAYONS #38869 (P-15018)

f STAR BANNER

#18681 - 24/Pkg 5.7" h × 4.7" w

g IRIDESCENT STAR

i

#11768 - 24/Pkg 2.9" h × 3" w

#38868 (P-15008)

h USA FLAG

#38869 (P-15018) - 24/Pkg 3" h × 4" w

i USA SCRIPT

j

#38868 (P-15008) - 144/Pkg 1" h × 2.5" w

SUGARSOFT®

#7615

j PATRIOTIC ASST. NEW!

#7615 - 60/Pkg

k SUNSHINE ASST. NEW!

#7792 - 60/Pkg

k Made in the USA

#7792

77

FONDANT DECOSHAPES , & DECOSHEETS FOR ®

INDEPENDENCEDAY INDEPENDENCEDAY ®

FONDANT DECOSHAPES® STARS 38 Stars per Sheet Assorted sizes – 1"-21⁄2" 6 Sheets/Pkg

a AMERICANA

#8870 – 2 sheets each color

b WHITE

#5939 – 6 sheets

a

b

c

d

FONDANT DECOSHAPES® PRINTED & SOLID DOTS 6 Sheets/Pkg

c PRINTED PRIMARY

#18160 – 1 sheet each color printed, 1 sheet each color solid

SOLID SINGLE-COLOR DOTS 6 Sheets/Pkg

d WHITE

#8844 – 6 sheets solid

FONDANT DECOSHAPES® SOLID SINGLE-COLOR STRIPS 6 Sheets/Pkg

e PRIMARY

#18156 – 2 sheets each color

f WHITE

#8843 – 6 sheets

f

e

FONDANT DECOSHEETS® 6 Sheets/Pkg

g PRIMARY

#8851 – 2 sheets each color

h WHITE

#8842 – 6 sheets

g

h

78

BACK TO SCHOOL a

b

c

d

a SELFIE NEW!

#1440 PhotoCake® Frame - No Charge

b FIRST DAY OF SCHOOL - BOY

#654 PhotoCake® Frame - No Charge

c FIRST DAY OF SCHOOL - GIRL

#655 PhotoCake® Frame - No Charge

d STOP, LOOK & LISTEN

#15359 Rings - 144/Pkg

e ABC

#17107 DecoPics® - 144/Pkg

e

f

79

f LIME GREEN WITH DOTS SINGLE

#16284 Cupcake Box - 24/Pkg

Also Shown: #5939 White Stars Fondant DecoShapes®, #5941 Valentines Hearts Fondant DecoShapes®, #36089 School Asst. Dec-Ons®.

MAY 1

SUNDAY

2

MONDAY

3

TUESDAY

WEDNESDAY

4

THURSDAY

5

Star Wars Day May the Fourth Be with You

8

FRIDAY

6

Cinco de Mayo

SATURDAY

7

Movie Opens

9

10

11

12

13

14

16

17

18

19

20

21

Mother’s Day

15

Movie Opens

22

23

24

25

26

27

28 National Burger Day

29

30

31

Memorial Day DecoPac Closed

JUNE SUNDAY

MONDAY

TUESDAY

WEDNESDAY

1

THURSDAY

2

3

FRIDAY

SATURDAY

4

HALLOWEEN Pre-Order Deadline ORDER NOW TO SAVE 3%

5

6

7

8

9

10

11

12

13

14

15

16

17

18

Movie Opens

Flag Day

19 Father’s Day

26

20

21

22

23

28

29

30

First Day of Summer

27 THANKSGIVING Pre-Order Deadline ORDER NOW TO SAVE 3%

24

25

JULY SUNDAY

MONDAY

4

3

TUESDAY

WEDNESDAY

5

6

THURSDAY

7

1 8

Independence Day DecoPac Closed

10

11

FRIDAY

SATURDAY

2

9 Movie Opens

12

13

14

15

16

87th All-Star Game

17

18

19

20

21

22

23

25

26

27

28

29

30

National Ice Cream Day

24

31

HANUKKAH Pre-Order Deadline ORDER NOW TO SAVE 3%

CHRISTMAS Pre-Order Deadline ORDER NOW TO SAVE 3%

AUGUST 1

SUNDAY

2

MONDAY

3

TUESDAY

WEDNESDAY

4

NEW YEAR’S EVE Pre-Order Deadline ORDER NOW TO SAVE 3%

THURSDAY

5

6

FRIDAY

2016 Summer Olympics Begin

SATURDAY

7

Pre-Season Kickoff

7

8

9

10

11

12

13

14

15

16

17

18

19

20 2016 Summer Olympics Ends

21

22

23

24

25 Back to School Time

28

29

30

31

26

27

Find more Captain America: Civil War cake decorations on DecoPac.com

CIVIL WAR

NEW!

Collectible Captain America bust!

#7945 DecoSet® – 1/Pkg #40208 DecoSets® – 6/Pkg

WHOSE SIDE NEW! *

#49187 Edible Image® – 6/Pkg #39895 PhotoCake®­Image – Each

DIVIDED

NEW!

#7946 Rings – 144/Pkg

° No Discount * Fits 8" cake.

© 2016 MARVEL

Prices effective April 1, 2016.

Subject to change without notice.

DecoPics®, DecoPlacs®, DecoSet®, DecoShapes®, DecoSheets® and PhotoCake® are trademarks of DecoPac. Edible Image®, Dec-Ons® and Designer Prints™ are trademarks of The Lucks Company.

3500 Thurston Avenue Anoka, Minnesota 55303

1-800-DECOPAC (1-800-332-6722) Español: 1-800-898-3063

©2016 DecoPac

#8679 No Price