COMPETITIVE EVENTS
CHAPTER STRATEGY
DECA CONFERENCES
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Check out the changes for 2018-2019
Learn about DECA’s Membership Campaign
Check out the array of conferences that DECA has planned.
SEP-OCT 2018
WHERE IS DECA GOING? LOU DIGIOIA, CAE | EXECUTIVE DIRECTOR, DECA INC.
The start of the year is all about looking ahead. You’re planning for a wonderful year with your chapter and preparing them for every opportunity they’ll encounter. As an organization, we’re also taking the opportunity to plan for the future. DECA has impacted the lives of many members in its 72-year history. Our hope is that we can continue to build on that success, while focusing on structures and strategies that will allow DECA to continue to be impactful for years to come. First and foremost, DECA is developing a new strategic plan to ensure that all processes, systems and resources align and are in service of our mission. A number of stakeholders from all areas of the organization will come together to share ideas and ultimately develop DECA’s new strategic plan. All chapter advisors will receive a survey to help with this effort. Your feedback is valuable and important in this process as you are the ones directly supporting DECA members on a daily basis. With students at the center of our organization, their safety is always our priority. We want to do everything we can to ensure that our members remain safe while still experiencing the exciting opportunities DECA provides, like competing and traveling. As the adults who most frequently interact with our members, we need your help in this effort. There is no question that DECA has a distinguished and successful history. Now, we want to make sure we are putting DECA in a position to have longevity and be successful long-term. One of the first steps is building the strongest team possible, beginning with a leadership team equipped with the knowledge and expertise to direct and manage their respective departments efficiently and effectively. This team includes some familiar faces who have served on DECA staff for many years, Christopher Young, CAE (Chief Meetings Officer) and Frank Peterson (Chief Communications and Marketing Officer), as well as some new additions who are bringing a new perspective and a great amount of knowledge in their respective fields, Megan Balkovic (Chief Development Officer) and Dr. Paul Surgenor (Chief Education Officer). With this new team in place, DECA will be #ReadyForIt!
GET MORE WITH
DECADIRECT.ORG ELEVATE YOUR CHAPTER Start the new school year with a new chapter strategy. Download ready-to-use resources! bit.ly/deca_elevate
MARK YOUR 2018-2019 CALENDAR Are you ready for it? Start planning your activities for next year today. bit.ly/DECA18-19Cal
SCHOOL-BASED ENTERPRISE 2018-2019 RESOURCES Download updated SBE materials for the new year, including guidelines for certification and the SBE Academy competition topic. deca.org/sbe
COMPETITIVE EVENTS TOPIC RESOURCES Access online resources to help with this year’s research and professional selling and consulting topics. decadirect.org/compete
SNAPCHAT GEOFILTERS AND THEME LOGO Download these ready-to-go resources for your chapter to use. bit.ly/decacomm
COMPETITIVE EVENTS
2018-2019 COMPETITIVE EVENT CHANGES At the end of the 2017-2018 school year, DECA announced changes to DECA’s Competitive Events Program for the 2018-2019 school year. Now that the school year has begun, here are some important highlights regarding those changes, as well as answers to frequently asked questions regarding written events. Please consult the DECA Guide for complete details, including page 39 for a summary of the updates. •
Page counts are now 10 pages and 20 pages. Previous 30-page competitive events are now capped at 20 pages. Previous 5- and 11-page competitive events are now capped at 10 pages.
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Written entries no longer have to be double spaced. However, written events must be printed single-sided.
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The Marketing Representative Events are now the Integrated Marketing Campaign Events with new guidelines.
Is there a limit to the number of items that can be brought in to the presentation of a written event? The bulleted list of allowed items was deleted. Now, participants can bring in visual aids that can be easily hand carried to the presentation by the participants themselves. Poster boards and display boards will not be measured at the International Career Development Conference this year. Please note that wheeled carts, moving straps or similar items may not be used to bring visuals into the area. Can charts and graphs be handwritten? No. There should be nothing handwritten in the written entry. Does the written entry have to be double spaced? No. Written entries no longer have to be double spaced, but they still can be double spaced as long as the entry doesn’t exceed the maximum number of pages allowed. For the Integrated Marketing Campaign, it says that a real product, service or event must be used. What does that mean? This means that the product, service or event must be real. For example, participants should not be creating an integrated marketing campaign for a business that doesn’t exist. However, the campaign itself doesn’t have to be implemented.
EDITOR
Christopher Young, CAE
THIS EDITION
Sep/Oct 2018 | No. 33 Published four times each year by DECA Inc. Sept./Oct. Nov./Dec. Jan./Feb. April/May Copyright ©2018 by DECA Inc.
PUBLISHER
Lou DiGioia, CAE
EDITORIAL COMMITTEE Hayley Pettey Anjelica Michael
DESIGNER
Frank Peterson
CORRESPONDENCE
DECA INSIGHT 1908 Association Drive Reston, VA 20191-1594 (703) 860-5000 www.deca.org communications@deca.org
For the Integrated Marketing Campaign, how do I best help my students choose which event to enter? These events are designed to be marketing campaigns with a narrower focus. Encourage your members to identify the core of the marketing campaign and let that guide the category. For example, if a golf pro shop is developing a campaign around products in the pro shop, then the campaign would likely fit under the product category. If the golf pro shop is developing a campaign around golfing lessons, then the campaign would likely fit under the service category. If the golf pro shop developing a campaign for a golf tournament, then the campaign would likely fit under the event category.
CAMPAIGNS deca.org/chaptercampaigns
NOVEMBER DEADLINE 12.3.18
MEMBERSHIP
Earn ACHIEVEMENT LEVEL by meeting the requirements in any ONE of the categories (students, alumni or professionals) of the Membership Campaign and receive a pennant and certificate.
Guide your membership efforts by meeting these goals.
ALUMNI
MORE STUDENTS THAN LAST YEAR
PROFESSIONALS
GLOBAL ENTREPRENEURSHIP WEEK
Activities must occur during November 12-18, 2018. Submit DECA Idea Challenge entries at www.deca.org/challenges.
IDEA CHALLENGE ENTRIES
SUCCESS STORIES OF LOCAL ENTREPRENEURS
SCHOOL/COMMUNITY OUTREACH ACTIVITIES
PROMOTIONAL
Conduct these activities from the beginning of your school year through DECA Month.
SCHOOL OUTREACH ACTIVITIES
CELEBRATE DECA MONTH IN
SUCCESS STORIES OF ALUMNI
Earn THRIVE LEVEL by meeting the requirements in any TWO of the categories of the Membership Campaign and receive a pennant, plaque, flag and three allocations to attend the THRIVE ACADEMY at ICDC!
DEADLINE 12.3.18 Earn ACHIEVEMENT LEVEL by meeting the requirements in any ONE of the three DECA Month Chapter Campaigns (Global Entrepreneurship Week Campaign, Promotional Campaign, or Community Service Campaign) and receive a pennant and certificate. Earn THRIVE LEVEL by meeting the requirements in any TWO of the three DECA Month Chapter Campaigns (Global Entrepreneurship Week Campaign, Promotional Campaign, and Community Service Campaign) and receive a pennant, plaque, flag and three allocations to attend the THRIVE ACADEMY at ICDC!
COMMUNITY OUTREACH ACTIVITIES
COMMUNITY SERVICE
Conduct a community service activity from the beginning of your school year through DECA Month.
OR MORE COMMUNITY SERVICE ACTIVITIES
OR MORE PARTICIPATION OF YOUR DECA MEMBERS
FORM OF PUBLICITY OR PROMOTION
ADVOCACY
DEADLINE 3.1.19
Advocate during Career and Technical Education Month in February.
SCHOOL OUTREACH ACTIVITIES
PUBLIC POLICY MAKERS OUTREACH
Meet the requirements in the Advocacy Campaign during February and receive a pennant, special plaque from DECA’s Congressional Advisory Board and a letter of recognition sent to your school administrator and government officials.
COMMUNITY OUTREACH ACTIVITIES
Eligibility to attend ICDC is determined by the chartered associations, based on their policies. Chapters should consult with their association advisor for eligibility guidelines.
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De
WESTERN REGION
CENTRAL REGION
LEADERSHIP CONFERENCE
LEADERSHIP CONFERENCE
ANAHEIM
DETROIT
NOVEMBER 15-17, 2018 NOVEMBER 16-18, 2018 NOVEMBER 15-17 | DE decawrlc.orgANAHEIM, CALIFORNIA |deca.org/crlc
NEW YORK N egion Leadership ConferenceEXPERIENCE INNOVATIONS + ENTREPRENEURSHIP CONFERENCE
BALTIMORE
NOVEMBER 16-18, 2018 deca.org/iec
SPORTS + ENTERTAINMENT MARKETING CONFERENCE
BALTIMORE
NOVEMBER 16-18, 2018 deca.org/power
NEW YORK CITY
NOVEMBER 28-DECEMBER 1, 2018 DECEMBER 5-8, 2018 deca.org/nye
INTERNATIONAL
CAREER DEVELOPMENT CONFERENCE
ORLANDO
FEBRUARY 6-10, 2019 deca.org/sem
ORLANDO
APRIL 27-30, 2019 deca.org/icdc