The Ultimate DECA Power Trip 2014 Program

NOVEMBER 21-23, 2014 WASHINGTON, D.C.

WELCOME

GREETINGS FROM YOUR EXECUTIVE OFFICERS These last few months, you’ve posted, Instagrammed, and tweeted your excitement for this year’s Ultimate DECA Power Trip, which promises to be one

JUAN SANCHEZ NORTH ATLANTIC REGION VICE PRESIDENT

of DECA’s most power-packed conferences of the year.

When you arrived in Washington, D.C., you took a huge step towards success.

There’s no better place to learn how to become the best leader you can be than in the city known for its powerful and innovative leaders. Whether this is your first DECA leadership conference or one of many, the Ultimate DECA Power Trip offers dynamic and exciting programs that will help you power-up your skills as a leader.

While in D.C., be sure to network with industry leaders, successful entrepreneurs, and DECA members from all over. This is your chance to

AMAR HODZIC SOUTHERN REGION VICE PRESIDENT

reach out, make connections and meet new people. Use social media to stay engaged with all of the awesome activities lined up these next few days. Use #DECAPOWERTRIP on twitter and instagram this weekend and make sure you are part of the conversation!

Having been to the Ultimate DECA Power Trip before, we can assure you that you are in for a great conference! These next few days are full of opportunities that can only enhance your leadership skills and DECA experience. Our challenge to you is to take every opportunity to network with other leaders, expand your leadership potential and explore the city. The wait is finally over, now get ready to power-up!

ZACK SCHAJA EXECUTIVE PRESIDENT

#DECAPOWERTRIP WWW.DECA.ORG

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FRIDAY, NOVEMBER 21 1:00 PM - 4:00 PM

REGISTRATION

9:00 AM - 4:00 PM

COMPETITIVE EVENTS EXPERIENCE ■ Congressional Hall A | See page 13.

■ Congressional Registration Desk

■ Meeting Room 19

EDUCATOR PROFESSIONAL LEARNING SERIES ■ Meeting Room 16 | See page 27.

7:00 PM - 8:15 PM

OPENING SESSION ■ Grand Ballroom | See page 5.

8:30 PM - 9:15 PM 9:30 PM - 10:15 PM

11:30 AM

LEADERSHIP LUNCHEON

Honoring our chartered association officers and chartered association advisors. By invitation.

■ Mount Vernon Square

LEADERSHIP LABS ■ See pages 7 and 9.

11:30 AM - 12:45 PM

LUNCH ON YOUR OWN

11:30 PM

CURFEW SATURDAY, NOVEMBER 22

1:00 PM - 4:00 PM

LEARNING LABS ■ See pages 19, 21 and 23.

7:00 AM - 4:30 PM

4:30 PM - 7:00 PM

■ Congressional Registration Desk

7:00 PM

CONFERENCE HEADQUARTERS 7:00 AM - 4:30 PM

SHOP DECA IMAGES

EXPERIENCE D.C. DECA AFTER DARK: D.C. NIGHT TOUR ■ Grand Ballroom | See page 29.

AT-A-GLANCE

SHOP DECA IMAGES

9:30 AM - 4:00 PM

AGENDA

1:00 PM - 4:00 PM 6:30 PM - 10:30 PM

■ Meeting Room 19

11:30 PM 8:00 AM - 4:00 PM

COLLEGE, CAREER AND COMPANY EXHIBITS ■ Congressional and Grand Ballroom Foyers See page 25.

CURFEW SUNDAY, NOVEMBER 23 9:00 AM - 10:30 AM

8:30 AM - 9:00 AM

MORNING RALLY

CLOSING SESSION ■ Grand Ballroom | See page 29.

■ Grand Ballroom | See page 11.

9:30 AM - 11:30 AM

LEARNING LABS ■ See pages 15 and 17.

Visit decadirect.org for all the latest conference highlights.

All events will be held at the Renaissance D.C. Downtown Hotel unless otherwise noted.

#DECAPOWERTRIP WWW.DECA.ORG

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FRIDAY 7:00 PM - 8:15 PM

OPENING SESSION ■ Grand Ballroom

JOSH SUNDQUIST

Josh’s journey began at age nine, when he was diagnosed with a rare form of bone cancer and given a fifty percent chance to live. He spent a year on chemotherapy treatments and his left leg was amputated. Doctors declared Josh cured of the disease at age thirteen and that’s when Josh really started living. He took up ski racing three years later, trained for the next six years and in 2006 he was named to the US Paralympic Ski Team for the 2006 Paralympics in Turino, Italy. A multi-season athlete, Josh is the only person in history to ever have been named to both the US Paralympic Ski Team and the US Amputee Soccer Team. Josh’s success and happiness come from following a few simple rules such as, “Always keep a positive outlook and live a goal-oriented life regardless of personal obstacles.” Do that, and according to Josh, anything is possible. @JoshSundquist #DECAPOWERTRIP WWW.DECA.ORG

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■ South Carolina DECA Association Officers

CONGRESSIONAL HALL A

CAN WE TALK? Become more effective small-group communicators with a variety of fun, engaging activities will enforce concepts such as emergent leaders, group accountability, stages of small group development and handling conflict resolution.

■ West Virginia DECA Association Officers

MEETING ROOM 15

CSI: INVESTIGATING TEAMWORK! Uncover the mystery of time management and teamwork/ collaboration with a fun twist. With thorough investigating, discover and explore the importance of teamwork and time management through a scavenger hunt activity.

■ Connecticut DECA Association Officers

RENAISSANCE WEST A

8:30 PM FRIDAY

Dressing for success is just as important as your résumé. Learn how to achieve wardrobe success by understanding what to wear and what not to wear, as well as how chapter leaders play a critical part in leading by example.

■ New Jersey DECA Association Officers

RENAISSANCE WEST B

#HASHTAG TO SUCCESS Learn social media strategies for better results in communication and creativity through Twitter, Instagram, Facebook and Pinterest. Get tips for recruitment, engagement, networking and competition prep.

■ North Carolina DECA Association Officers

CONGRESSIONAL HALL B

SURVIVOR: DECA LEADERSHIP Do you have the leadership skills needed to survive challenges that will require creativity, communication and teamwork? Take the Survivor: DECA Leadership Edition challenge to find out!

■ Virginia DECA Association Officers

MOUNT VERNON SQUARE

[KREE-EY-TIV-I-TEE] Learn to creatively market creative marketing. Discover characteristics that make a strong advertisement by analyzing today’s top performers in the advertising industry. Together, we will apply your newly acquired skills to advertise even the simplest of objects.

LEADERSHIP LABS

What does it take to change ordinary chapters into dynamic and engaging chapters of achievement?

MARVELous members! Focus on how to engage, energize and encourage any member to be great! Create plans related to chapter campaigns, community service, social media, recruitment and team bonding.

DRESSING FOR THE 21ST CENTURY

CONNECT

BECOME A MARVELOUS MEMBER

■ Pennsylvania DECA Association Officers

MEETING ROOM 16 #DECAPOWERTRIP WWW.DECA.ORG

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AIM FOR OUTSTANDING

I AM A TEAM BUILDER

Discover tips, techniques and methods DECA members can use to move their chapters beyond their current operating levels. It will be interactive and informative, with plenty of sharing and teamwork to discover creative solutions to common situations all chapters face.

The difference between success and failure is a great team. Find out how to inspire your members through interactive activities and unique learning experiences. Leave with great ideas to take to your officer team and boost motivation!

■ New Hampshire DECA Association Officers

MEETING ROOM 16

This creative pitch competition will pair attendees and task groups with selling their assigned product to the audience using the perfect pitch.

There’s a twist though – you’ll be assigned celebrity identities you must use for the competition!

■ New York DECA Association Officers

RENAISSANCE WEST A

GOING UP? Learn how to explain what DECA is in a minute or less to someone who’s never heard of this amazing organization. Discover the art of giving an elevator speech, while you network with other attendees and learn how to communicate in a short time frame.

■ Arkansas DECA Association Officers

MEETING ROOM 15

■ Georgia DECA Association Officers

OPERATION MOTIVATION Learn how to be a productive member of your DECA chapter while motivating your fellow members for the upcoming year. Creative team activities will be presented in fun, hands-on ways that you will be able to share with your chapter!

■ Massachusetts DECA Association Officers

CONGRESSIONAL HALL A

READY TO SERVE This is the ultimate workshop! Get a guide to planning, executing and publicizing your own workshop. Using round-table discussions, learn, ask questions and even start developing ideas with your fellow members.

■ Texas DECA Association Officers

MOUNT VERNON SQUARE

RUNNING FOR DECA OFFICE Ever wonder what it takes to make it to the next level of DECA leadership?

From deciding to run, to campaign strategies and expecting the unexpected, you’ll hear first-hand how to make your run for DECA office a success.

LEADERSHIP LABS

CELEBRITY MATCH UP

FRIDAY

CONNECT

CONGRESSIONAL HALL B

9:30 PM

■ DECA Executive Officers

RENAISSANCE WEST B

#DECAPOWERTRIP WWW.DECA.ORG

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SATURDAY 8:30 AM - 9:00 AM

MORNING RALLY â– Grand Ballroom

Start your morning with DECA! This energizing session for all attendees will convey important announcements for the day, an MDA Miracle Minute and a special performance by the Georgetown Phantoms.

The Georgetown Phantoms are comprised of Georgetown University students who perform rock, pop and R&B a capella music. In recent years, the Georgetown Phantoms have performed at the White House, State Department, National Museum of Natural History, Blair House and Kennedy Center, while maintaining a yearly repertoire of more than 50 songs. #DECAPOWERTRIP WWW.DECA.ORG

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LEARNING LABS

WILL YOU BE AN #ULTIMATEDECAMEMBER?

DECA members who earn six circles through the Learning Labs and Competitive Events Experience and obtain 15 circles by visiting the College, Career and Company exhibits are eligible to win an iPad mini as well as other awards from these companies:

CLASSROOM CONNECTION

This conference will reinforce 21st Century Skills. Through participating in interactive sessions, DECA members will be able to: Financial, Economic, Business + Entrepreneurial Literacy · Make appropriate personal economic choices · Understand the role of the economy in society · Use entrepreneurial skills to enhance workplace productivity and career options Creativity + Innovations · Use a wide range of idea creation

Turn in your #UltimateDECAMember card at conference headquarters by 4:30 p.m. on Saturday. Winners will be announced at Sunday’s closing session.

techniques · Create new and worthwhile ideas Critical Thinking + Problem Solving · Interpret information and draw conclusions based on the best analysis Communication + Collaboration

COMPETITIVE EVENTS EXPERIENCE Be the ultimate competitor in a DECA Individual Series role-play. At your assigned time, report to the Congressional Hall A to prep for a role-play. Top performers will be recognized with medallions sponsored by Johnson & Wales University on stage at Sunday’s closing session. DECA members will receive credit toward their quest to become the #UltimateDECAMember.

9:00 AM – 4:00 PM • CONGRESSIONAL HALL A

· Demonstrate ability to work effectively and respectfully with diverse teams Leadership + Responsibility · Use interpersonal and problem-solving skills to influence and guide others toward a goal · Demonstrate integrity and ethical behavior in using influence and power · Act responsibly with the interests of the larger community in mind Partnership for 21st Century Skills

#DECAPOWERTRIP WWW.DECA.ORG

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How important is it to have your dream career in mind when choosing a major? Learn what to look for when selecting a specialized college program and discover scholarship opportunities that could help take you all the way to the top.

There are so many experiential opportunities in college, including study abroad programs, major projects and internships. Learn the benefits of taking advantage of these opportunities and how they can translate into career success.

■ Leslie Goodman, Director of Admissions, Wesleyan College

■ Candice Chancellor, College Representative, FIDM/ Fashion Institute of Design and Merchandising

■ Haemoon Oh, Professor, University of Massachusetts Amherst

■ Rudy Pino, Director of Recruitment, W.P. Carey School of Business, Arizona State University

■ Marisa Marsey, Admissions Representative, Johnson & Wales University

■ Director of Admissions, Cornell University

■ Moderated by Amar Hodzic, Southern Region Vice President, DECA

CONGRESSIONAL HALL B

COLLEGE SUCCESS 101 Congratulations! You just received an acceptance letter from your top college choice. Now discover how to navigate college life and find success in your new university. Learn firsthand from college administrators and recent graduates on how to make the most out of your four years.

■ Director of Admissions, Cornell University

GRAND BALLROOM SOUTH

GOALS SETTING WITH ATTITUDE Going to college soon and already starting to think about your career path? This popular workshop will inspire you to set goals, develop plans and follow through to build more meaningful lives, careers and relationships.

■ Moderated by Zack Schaja, Executive President, DECA

RENAISSANCE WEST A

PREPARING FOR COLLEGE Learn the steps to discovering the right colleges for you! In this session, we will focus on becoming strategic about the college search and selection process, staying organized and understanding that the decision about where to apply involves both your head and your heart.

■ Brandon Appel, Enrollment/Recruitment Coordinator, FIU Chaplin School of Hospitality and Tourism Management ■ Elizabeth Fitzgerald, Associate Director of Admissions, Stevenson University ■ Cassandra Peltzer, Assistant Director of Marketing and Recruitment, Rochester Institute of Technology, Saunders College of Business ■ Bonnie C. Yarboro, Poole College of Management, North Carolina State University ■ Moderated by Juan Sanchez, North Atlantic Region Vice President, DECA

RENAISSANCE WEST B

9:30 AM SATURDAY

LEARNING LABS

MAKING THE MOST OF COLLEGE

COLLEGE

COLLEGE & CAREER SUCCESS

■ Michael J. Galente, Speaker, American Management Association

GRAND BALLROOM NORTH What was the best college-ready tip you learned today? Share it with @DECAInc and use #DECAPowerTrip. #DECAPOWERTRIP WWW.DECA.ORG

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Are you interested in becoming an entrepreneur? Does a career in marketing and sales excite you?

Learn how to develop a plan and the importance of goal setting. Then, discover how to take your goal and break it into action items with achievable milestones.

What you hear is true. With vibrant entertainment and culture, inspiring cuisine and stunning outdoor settings, Austin lets you create a soundtrack all your own. Home to South By Southwest film, music and interactive festivals, Circuit of Americas Formula 1 racing and Austin City Limits Music Festival, this city capitalizes on its entertainment industry. Discover how travel and tourism attracts more than a half million visitors annually to the Live Music Capital of the World®.

■ Rich Plaskon, Division Manager, Vector Marketing

RENAISSANCE WEST B

DISCOVER THE POWER OF HOSPITALITY Marriott is committed to helping its guests travel brilliantly, which reflects the lifestyle of the next generation of travelers, who seamlessly blend work and play in a mobile and global world. Learn how Marriott has developed a culture that puts people first, and discover the many career opportunities in the hospitality industry.

■ Jim Doherty, Director of Eastern Region Sales, Austin Convention & Visitors Bureau

RENAISSANCE WEST A

SALES NEGOTIATION SKILLS

■ Sharon Lockwood, General Manager, Renaissance Washington, D.C., Downtown Hotel

Learn the art of selling and negotiating. You’ll receive tips and proven techniques that apply to everyday events as well as to situations you will face in your career that will last you a lifetime.

■ Jon Lockwood, Director of Market Strategy (Sales), Marriott International, Inc.

■ Michael J. Galente, Speaker, American Management Association

CONGRESSIONAL HALL B

GRAND BALLROOM NORTH

#THISISRETAIL Retail is about more than providing consumers with great products. Learn how the National Retail Federation leveraged social media and content marketing in its #ThisisRetail campaign to highlight the industry’s opportunities for life-long careers, how retailers strengthen communities and the critical role that retail plays in driving innovation.

10:30 AM SATURDAY

LEARNING LABS

KEEP AUSTIN WEIRD

CAREER

DEVELOPING A PLAN

■ Katie W. McBreen, Vice President, Communications & Public Affairs, National Retail Federation

Did you discover your dream job today? Tell @DECAInc which presenter inspired your professional goals during #DECAPowerTrip.

GRAND BALLROOM SOUTH #DECAPOWERTRIP WWW.DECA.ORG

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■ Panel Presentation by Marriott International, Inc.

CONGRESSIONAL HALL B

GET INTO THE GAME Join top sports and entertainment executives for an exciting panel discussion on how to break into the professional sports and entertainment arena.

■ Sarah Camhi, Marketing Manager, Under Armour

The exciting career of trendspotting and how trends are interpreted by professionals in the fashion design industries will captivate you! Learn about the forecasting system used to identify and predict trends and how to put this method to the test in the DECA/FIDM Challenge.

GRAND BALLROOM SOUTH

TURNING AN IDEA INTO A BUSINESS We all have passions, interests and hobbies, but how do you take something you love and turn it into a business? Using the NFIB Entrepreneur in the Classroom curriculum, students will discover the first steps in turning creative ideas into a business in a fast-paced, handson workshop.

■ Molly Young, Director, Young Entrepreneur Foundation, National Federation of Independent Business

RENAISSANCE WEST A

GRAND BALLROOM NORTH

Learn how On Campus Marketing has identified a strong market and uses a variety of methods to reach their prospective customers early. Engage in a marketing challenge to put your knowledge and skills to the test!

SATURDAY

■ Candice Chancellor, College Representative, FIDM/ Fashion Institute of Design and Merchandising

■ Nicola Murphy, Senior Director of Marketing, Octagon

TARGET MARKETING

1:00 PM

LEARNING LABS

Everyone needs a little inspirational and practical guidance to grow their career. How you are seen by your co-workers and mentors can determine what opportunities you are provided in life. Here’s a tip: build lots of relationships by being a positive contributor and agile learner. Let’s talk about how to build your personal brand and what you can do to affect it during your career.

TRENDSPOTTING

CAREER

EXPLORING YOUR PERSONAL BRAND

■ Gerry Marrone, Vice President of Partnership Marketing, On Campus Marketing

RENAISSANCE WEST B

Let’s see a #DECAPowerTrip selfie with your favorite presenter of the day. #DECAPOWERTRIP WWW.DECA.ORG

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■ Jen Hendrickson, Content Specialist, DECA Images

CONGRESSIONAL HALL B

I AM DECA: CREATE YOUR UNIQUE DECA STORY Learn how to create a response to “What is DECA?” that showcases your unique DECA experience and tells your personal DECA story. Learn the value of sharing your career interests, DECA achievements and what makes DECA exciting for you. The next time you’re asked “What is DECA?” you’ll be ready to respond, “I am DECA!”

■ Juan Sanchez, North Atlantic Region Vice President, DECA ■ Janelle Scudder, Communications Manager, DECA Inc.

GRAND BALLROOM SOUTH

SMART SNACKS Is your school-based enterprise looking for healthy snacks to sell?

Learn about the nutritional standards, how to determine which products meet the standards, specific vending products that meet the standards and opportunities to work with school cafeterias.

■ Zack Schaja, Executive President, DECA ■ Amar Hodzic, Southern Region Vice President, DECA

RENAISSANCE WEST B

GRAND BALLROOM NORTH

MAKE A MUSCLE, MAKE A DIFFERENCE

■ Muscular Dystrophy Association

RENAISSANCE WEST A

SATURDAY

Discover the three keys to creating a consistent and successful social media presence for your DECA chapter.

You’ll work in teams to develop ideas, identify resources and create a plan to take your social media to the next level!

■ Panel including Alliance for a Healthier Generation, Pew Charitable Trusts, National Automatic Merchandising Association and USDA

Learn everything you need to know about planning a successful community service fundraising event – including goal setting, budget management, logistics, cause marketing, event operations and follow up. Using an MDA Muscle Walk as an example, you’ll leave able to organize your chapter’s own fundraisier to benefit DECA’s longtime community service partner.

2:00 PM

LEARNING LABS

Learn a new strategy to help your chapter members formulate a monthly competitive events preparation plan to take your members’ performance from good to great!

MAKING SOCIAL MEDIA WORK FOR YOUR CHAPTER

CHAPTER

CHAPTER COMPETITIVE EVENTS SUPER SUCCESS SYSTEM

Tweet a photo of your favorite chapter workshop from today and why it was so helpful. Remember to use #DECAPowerTrip! #DECAPOWERTRIP WWW.DECA.ORG

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■ Jen Hendrickson, Content Specialist, DECA Images

CONGRESSIONAL HALL B

DRESS FOR SUCCESS When you’re competing in front of a judge, professionalism is very important. Learn the essentials for preparing for an interview, selecting the appropriate apparel and avoiding common mistakes. We’ll cover everything from the basics to the finer points of making a positive first impression.

■ Mike Sins, Special Events Director, Men’s Wearhouse

GRAND BALLROOM SOUTH

ROCK THE DECA EXAM

“There is nothing new under the sun.” (Even that quote is pretty old.) If that’s true, how do we tell our competitive events stories while keeping them fresh and exciting? How do we keep our audiences and judges from yawning when we’re on stage or in front of a room? Even though they may have heard what we have to say we can still say it and show it in brand new ways.

3:00 PM SATURDAY

■ Matt Stevenson, Creative Jedi, Fathom Creative

GRAND BALLROOM NORTH

THE JUDGES’ PERSPECTIVE Ever wonder, “What is the judge looking for in a presentation?” Hear from business professionals that have judged at multiple DECA competitions and discover their expectations of what DECA members should do while presenting written events or participating in role-play events. Learn from the pros so you are in a better position to shine during your next DECA presentation.

■ Wendy Williams, DECA Judge ■ Jay Williams, DECA Judge

RENAISSANCE WEST A

Want to be a hero on DECA Cluster Exams? Leave this session with five key tips to improve your test scores and excel in DECA testing. Learn how to prepare for the exam, what to study and how to handle test day.

LEARNING LABS

Do you have a great idea for a project but don’t know how to put it on paper? Discover the keys to creating a winning written event. Topics will include the importance of the written portion, how to get started and what to include, as well as requirements and penalty points. Make sure your project has what it takes to wow the judges!

TELL YOUR STORY

COMPETE

CREATING AN AWESOME WRITTEN EVENT

■ Amy Byers, MBA Research Teacher Advisory Network and Professional Development Counselor and local DECA Advisor

RENAISSANCE WEST B Are you ready to take the stage in the next DECA competition now? Let DECA know and tweet us your competition goals for this year! #DECAPOWERTRIP WWW.DECA.ORG

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SATURDAY

www.careerhq.org

www.berkeleycollege.edu

www.cornell.edu

www.competitionuniversity.com

www.deca.org/shopimages

www.fidm.edu

hospitality.fiu.edu

www.hospitalitymints.com

www.hult.edu

www.isenberg.umass.edu

www.ju.edu

www.jwu.edu

www.marriott.com

www.menswearhouse.com

ngl.cengage.com

poole.ncsu.edu

www.ocm.com

www.radford.edu

www.saunders.rit.edu

www.scad.edu

www.stevenson.edu

www.summerdiscovery.com

www.tropicana.com

www.uncg.edu

www.vectormarketing.com

ugrad.vcu.edu

wpcarey.asu.edu

www.walgreens.jobs

www.wellsfargo.com/ financial-education/college

www.wesleyancollege.edu

EXHIBITS

www.artinstitutes.edu

COLLEGE + CAREER

www.american.edu

8:00 AM - 4:00 PM Congressional and Grand Ballroom Foyers

9:30 AM - 10:15 AM

DECA IS YOUR BEST FRIEND Demonstrating how DECA supports key educational initiatives helps position your local programs as rigorous, relevant and essential to helping achieve the school’s overall goals. Learn how to enhance your instructional strategies by making connections to educational initiatives such as National Curriculum Standards, 21st Century Skills and Common Core.

■ Michelle Walker, Ph.D. Director of Education, DECA Inc. ■ Amy Byers, MBA Research Teacher Advisory Network and Professional Development Counselor and local DECA Advisor

MEETING ROOM 16 10:30 AM - 11:15 AM

FINANCIAL LITERACY AND DECA MAKE $ENSE We have 200,000 members who want to say, “I am financially literate.” Learn about DECA’s exciting new financial literacy programs and partnerships including the competitive events, certification opportunities and instructional resources. Learn how your chapter can leverage financial literacy to build membership.

■ David Anderson Executive Vice President, w!se ■ Shane Thomas Director of Competitive Events, DECA Inc.

MEETING ROOM 16

1:00 PM - 1:45 PM

TECH TOOLS FOR AN EFFECTIVE DECA CHAPTER

SATURDAY

Get the latest trends in tech tools and apps to increase your DECA chapter’s productivity. These include collaboration tools that can be used in DECA projects, chapter management, communications and more!

■ Janelle Scudder Communications Manager, DECA Inc.

MEETING ROOM 16 2:00 PM - 2:45 PM

DECA’S STRATEGIC VISION Meet DECA’s new executive director and learn his strategic vision for the future of the organization. You’ll be able to interact with him and discuss the priorities for DECA. ■ Paul Wardinski, Executive Director, DECA Inc.

MEETING ROOM 16 3:00 PM - 3:45 PM

“I AM DECA” ADVOCACY TIPS DECA advisors are responsible for determining best practices that provide opportunities to share DECA’s mission and values. Discover outreach possibilities in your community that support DECA’s vision and strategies to connect chapter goals to education and community activities. Leave better prepared to provide outreach experiences as extended learning options for chapter members.

■ Michelle Walker, Ph.D. Director of Education, DECA Inc.

MEETING ROOM 16

#DECAPOWERTRIP WWW.DECA.ORG

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DECA AFTER DARK

D.C. NIGHT TOUR No power trip to D.C. would be complete without the opportunity to see the monuments at night!

This breathtaking experience is a can’t miss event and is definitely Instagram-worthy. Tag your photos with #DECAPowerTrip.

SATURDAY 7:00 PM ■ Grand Ballroom Stops include the Jefferson Memorial, Dr. Martin Luther King, Jr. Memorial, Lincoln Memorial, Vietnam Memorial, Korean Memorial, The White House, Iwo Jima Memorial, U.S.Capitol Building and Washington Monument.

Please report to the Grand Ballroom prior to your assigned boarding time on your ticket provided in your registration materials. You will join your group and be escorted to your bus for the evening.

SUNDAY 9:00 AM - 10:30 AM

CLOSING SESSION ■ Grand Ballroom

LAYMON HICKS

Laymon understands the struggles that come with being a teenager first-hand. He shares his own painful past – including drama, abandonment, peer pressure, expulsion and depression – and lays it all out on the table. What he calls his “frustrations, flops and faults,” are hungrily devoured by his audience, and then digested. Laymon knows the real motivation comes from within and the road to redemption is possible by believing you can, “Get up! Get out! Go get it!” His own path, from troubled youth to graduating high school with a 4.0 grade point average, is an inspiration. By teaching that “failure is not fatal,” Laymon will inspire you that you can achieve your dreams, no matter what setbacks you have experienced along the way. “If you had the power to try – you have the power to try again!” @LaymonHicks #DECAPOWERTRIP WWW.DECA.ORG

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HEADQUARTERS

Mount Vernon and Meeting Rooms 15 and 16 are on the meeting room level.

NOVEMBER 20-22, 2015

The all-new JW Marriott Austin

The hip, trendy, live music capital of the world is also foodie central, home to SXSW and the #1 city to watch.

SHOP DECA IMAGES

Check out these great products and more at our store in Meeting Room 19.

THANKS

Leadership Luncheon and Competitive Events Experience

Lanyards

Advisor bags