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COMPETITIVE EVENTS

DECA introduces new financial literacy and finance events this year. PAGE 2

CHAPTER RESOURCES

One chapter got innovative to engage more members and grow membership.

I AM DECA: 2014-2015

Get everything you need to jump-start the upcoming year. PAGE 3

PAGE 2

WARDINSKI TO BECOME EXECUTIVE DIRECTOR

Paul A. Wardinski has been selected as the incoming executive director of DECA Inc. He will join the staff June 1, 2014, as the deputy executive director and assume the executive director position when Edward Davis retires this fall. Wardinski brings nearly 30 years of experience in educational leadership and management, serving in roles from a marketing education teacher and DECA advisor to secondary education administrator, including two high school principalships. Most recently, he was the Director of the Office of Professional and Life Skills in the Instructional Services Department for Fairfax County Public Schools (Va.), the 11th largest school district in the United States. Beginning his DECA experience as a student member over 33 years ago, Wardinski served as a DECA advisor for 11 years before assuming various administrative positions. Since then, Wardinski has continued his involvement with DECA, serving as a competitive events coordinator at DECA’s International Career Development Conference for the past 17 years. In addition, he has served on the DECA Competitive Events Taskforce since 2012, received the DECA Inc. Outstanding Service Award in 2012, authored nearly 400 competitive events scenarios and participated in numerous scholarship and program reviews. Wardinski was also part of a small team that created the sports and entertainment marketing curriculum in Va., and served as a reviewer and consulting editor for numerous textbooks. Wardinski was selected through a nation-wide search led by the DECA Inc. Board of Directors. He will become only the fourth person to serve as executive director in the organization’s 67-year history. Wardinski earned a B.S. in marketing education from Virginia Polytechnic Institute and State University and an M.E. in educational leadership from George Mason University in Va.

GET MORE WITH DECA DIRECT ONLINE EXPERIENCE DECA ICDC 2014 Be sure to visit DECA Direct Online for all the latest highlights of #DECAICDC. http://www.decadirect.org MARK YOUR 2014-2015 CALENDAR It’s never too early to clear your calendar for DECA. Get the latest dates. http://bit.ly/deca15calendar HOST A BUSINESS BOOT CAMP TO ENGAGE NEW MEMBERS Monta Vista DECA made a week-long summer camp a win-win for the chapter. http://bit.ly/mvdecacamp ADVISOR SUMMER PROFESSIONAL DEVELOPMENT Attend a DECA institute this summer to reenergize for the new year! http://bit.ly/advisor2014reg TRAIN YOUR CHAPTER LEADERS THIS SUMMER Find out why you should attend DECA’s Emerging Leader Summit in July. http://bit.ly/decagew FIVE QUICK TIPS FOR NEW ADVISORS If you just finished your first year as an advisor, these tips will help you recharge over the summer. http://bit.ly/newadvisortips

■ WWW.DECADIRECT.ORG


COMPETITIVE EVENTS

CHAPTER RESOURCES

NEW EVENTS, TOPICS FOR 2014-2015

LEVELS OF MEMBERSHIP HELP CREATIVE CHAPTERS GROW

Personal Financial Literacy Event The Personal Financial Literacy Event consists of two major parts: a 100-item exam based on personal finance performance indicators and a role-play with a judge. This event is open to all DECA members. Financial Consulting Event The Financial Consulting Event will join the Professional Selling and Consulting Events but will emphasize providing guidance and advice on financial decisions. Virtual Business Challenge – Hotel Pilot DECA will pilot the new Virtual Business Challenge – Hotel Management simulation, which was developed in cooperation with the J. Willard and Alice S. Marriott Family Foundation. Business Operations Research Topic Participants will develop a plan to better serve a generational group. Financial Consulting Topic Participants will provide advice on improving a client’s credit score. Hospitality and Tourism Professional Selling Topic Participants will develop a proposal to send 50 teachers and students to Costa Rica on an educational trip.

BY JOY RICH | RIVERDALE HIGH SCHOOL CHAPTER ADVISOR

A few years ago, I was brainstorming with my DECA chapter officer team on how we could increase our chapter membership so we could conquer our goal of becoming the largest chapter in the world. Many chapters limit their membership to those enrolled in specific courses, but we wanted to allow even more students the opportunity to participate in DECA. The result of our brainstorming turned into what we called the, “Each One Reach One” Membership Campaign. We categorized our members as “Gold Members” and “Blue Members.” • Gold members are those who are enrolled in a current marketing class and are able to participate in community service, social events, and in DECA competitive events. • Blue members have the same privileges as the gold members, except they are not permitted to participate in competitive events, simply because they aren’t enrolled in a class. In addition to non-marketing students, we open the blue membership to parents, DECA alumni and local members of the business community. This opportunity allows us to grow our chapter numbers while also encouraging involvement from our parents and business leaders. Our method for delivering this campaign is that each gold member is challenged to recruit at least one blue member. In most cases, they are able to find two or three blue members, because students are always looking for ways to build their college resumes and get involved in our community service and social events. So if your DECA chapter wants to grow your numbers, then I challenge “Each One” of your current members to “Reach One” new member this year!

Professional Selling Topic Participants will develop a proposal to sell wearable technology(ies) to a hospital. Check the website or DECA Guide for complete topics. ■ deca.org/competitions/highschool PUBLISHER

Edward L. Davis

EDITOR

Christopher Young

THIS EDITION April/May 2014 No. 16

Published four times each year by DECA Inc. Sept./Oct. Nov./Dec. Jan./Feb. April/May Copyright ©2014 by DECA Inc.

EDITORIAL COMMITTEE Janelle Scudder Shane Thomas Michelle Walker

CORRESPONDENCE

DECA Insight 1908 Association Drive Reston, VA 20191-1594 (703) 860-5000 www.deca.org communications@deca.org

Riverdale DECA participants at TN DECA Association Conference


2014-2015 PREVIEW


COMPETITIVE EVENTS BY CLUSTER

In DECA, we talk a lot about our goals, principles and achievements. We have impressive statistics about how many countries our chapters are located in and who our messages reach. We offer scholarships, awards, events and conferences and even host guest speakers, talented performers and great leaders. But is that all DECA is? No, because DECA is more than competitive events, blazers and medallions. DECA is you. You are the 220,000 high school and college members who proudly wear our DECA blazers and uphold DECA’s mission to prepare emerging leaders and entrepreneurs. You are fundraisers, you are competitors, you are leaders, you are advocates, and you are the future. You are the ones who tweet #DECALove and work all year long for one priceless moment on our international stage. The truth is that without you, DECA is nothing. And so, DECA is dedicating the next year to celebrating all 220,000 of you who make DECA possible. We want to see each and every one of you declare your place in this organization that you care so much about, whether it’s through a tweet, photo, project, event or DECA Direct article. We want to hear you say, “I am DECA.”

TELL US YOUR DECA STORY.

#IAMDECA

BUSINESS MANAGEMENT + ADMINISTRATION

Business Law and Ethics Team Decision Making Business Services Operations Research Entrepreneurship–Growing Your Own Business Entrepreneurship Innovation Plan Entrepreneurship Participating Entrepreneurship Promotion Project Entrepreneurship Written Human Resources Management Series International Business Plan Principles of Business Management and Administration

FINANCE

Accounting Applications Series Business Finance Series Finance Operations Research Financial Consulting Financial Literacy Promotion Project Financial Services Team Decision Making Personal Financial Literacy Principles of Finance Stock Market Game Virtual Business Challenge Personal Finance

HOSPITALITY + TOURISM

Hospitality Services Team Decision Making Hospitality and Tourism Operations Research Hospitality and Tourism Professional Selling Hotel and Lodging Management Series Principles of Hospitality and Tourism Quick Serve Restaurant Management Series Restaurant and Food Service Management Series Travel and Tourism Team Decision Making Virtual Business Challenge Hotel (Pilot) Virtual Business Challenge Restaurant

MARKETING

Advertising Campaign Apparel and Accessories Marketing Series Automotive Services Marketing Series Business Services Marketing Series Buying and Merchandising Operations Research Buying and Merchandising Team Decision Making Community Service Project Creative Marketing Project Fashion Merchandising Promotion Plan Food Marketing Series Learn and Earn Project Marketing Communications Team Decision Making Marketing Management Series Principles of Marketing Professional Selling Public Relations Project Retail Merchandising Series Sports and Entertainment Marketing Operations Research Sports and Entertainment Marketing Series Sports and Entertainment Marketing Team Decision Making Sports and Entertainment Promotion Plan Virtual Business Challenge Retail Virtual Business Challenge Sports


CELEBRATE DECA MONTH IN NOVEMBER

MEMBERSHIP CAMPAIGN Guide your membership efforts by meeting these goals.

20

MORE STUDENTS THAN LAST YEAR

20 ALUMNI

deca.org/page/campaigns

DEADLINE

1

DECEMBER

20

PROFESSIONALS

Earn ACHIEVEMENT LEVEL by meeting the requirements in any ONE of the categories (students, alumni and professionals) of the Membership Campaign and receive a pennant and certificate. Earn THRIVE LEVEL by meeting the requirements in any TWO of the categories of the Membership Campaign and receive a pennant, plaque, flag and three allocations to attend the THRIVE ACADEMY at ICDC!

GLOBAL ENTREPRENEURSHIP WEEK CAMPAIGN

Activities must occur during November 17-23, 2014. Chapter must be registered with Global Entrepreneurship Week prior to the week.

3

IDEA CHALLENGE ENTRIES

3

SUCCESS STORIES OF ALUMNI ENTREPRENEURS

3

SCHOOL/ COMMUNITY OUTREACH ACTIVITIES Earn ACHIEVEMENT LEVEL by meeting the requirements in any ONE of the three DECA Month Chapter Campaigns (Global Entrepreneurship Week Campaign, Promotional Campaign, and Community Service Campaign) and receive a pennant and certificate.

PROMOTIONAL CAMPAIGN

Conduct these activities from the beginning of your school year through DECA Month.

3

SCHOOL OUTREACH ACTIVITIES

3

SUCCESS STORIES OF ALUMNI

3

Earn THRIVE LEVEL by meeting the requirements in any TWO of the three DECA Month Chapter Campaigns (Global Entrepreneurship Week Campaign, Promotional Campaign, and Community Service Campaign) and receive a pennant, plaque, flag and three allocations to attend the THRIVE ACADEMY at ICDC!

COMMUNITY OUTREACH ACTIVITIES

COMMUNITY SERVICE CAMPAIGN

Conduct community service activities from the beginning of your school year through DECA Month.

1

OR MORE COMMUNITY SERVICE ACTIVITIES

75%

OR MORE PARTICIPATION OF YOUR DECA MEMBERS

ADVOCACY CAMPAIGN

1

SCHOOL OUTREACH ACTIVITIES

3

PUBLIC POLICYMAKERS OUTREACH

DEADLINE

FORM OF PUBLICITY OR PROMOTION

DEADLINE

Advocate during Career and Technical Education Month in February.

3

1

DECEMBER

3

COMMUNITY OUTREACH ACTIVITIES

2

MARCH

Meet the requirements in the Advocacy Campaign during February and receive a pennant, special plaque from DECA’s Congressional Advisory Board and a letter of recognition sent to your school administrator and government officials.


DECA CONFERENCES ■ deca.org/conferences/highschool

INNOVATIONS AND ENTREPRENEURSHIP CONFERENCE

REAL DECA LEADERS DON’T TAKE THE SUMMER OFF

NOV. 21-23, 2014 | WASHINGTON, D.C.

WRLC

POWER

CRLC

NOV. 13-15, 2014 ANAHEIM

NOV. 21-23, 2014 WASHINGTON, D.C.

DEC. 5-7, 2014 MINNEAPOLIS

THE NEW YORK EXPERIENCE

DECEMBER 3-7 AND 10-14 | NEW YORK CITY

SPORTS AND ENTERTAINMENT MARKETING CONFERENCE

FEBRUARY 4-8, 2015 | ORLANDO

INTERNATIONAL CAREER DEVELOPMENT CONFERENCE APRIL 25-28, 2015 | ORLANDO

EMERGING LEADER SUMMIT JULY 19-21, 2014 PHOENIX Sponsored by


GONNA BE THE BEST APP OF YOUR LIFE Prepare for DECA exams on your favorite hand held device. NOW AVAILABLE

OFFICIAL PRACTICE EXAMS FOR EACH CAREER CLUSTER AS USED IN 2014 CHARTERED ASSOCIATION EXAMS

$3.99 EACH


DECA INSTITUTE FOR EDUCATIONAL EXCELLENCE The summer series focuses on face-to-face professional development options for chapter advisors and teachers, supported by consistent training materials. The professional development offers: • Four-day intensive immersions • Collaborative learning experiences • Opportunities to network and share best practices with peers

Hosted and sponsored by

• A chance for sustained focus on professional growth and development without distraction • Continuing education unit (CEU) credits that will be awarded for professional learning

BEST PRACTICES TO ENHANCE STUDENT ACHIEVEMENT JUNE 24–27, 2014 | PROVIDENCE, RI

The institute will provide experienced teachers with the strategies to enhance instruction and expand community and peer relations in order to develop strong DECA chapters. Learn best practices for creating a collaborative learning environment and integrating project-based learning into the classroom. It’s also a great opportunity to expand your professional network! ■ Register at www.deca.org/events/institute

BRING YOUR CLASSROOM TO LIFE WITH DECA JUNE 30–JULY 3, 2014 | DENVER, CO

The institute will provide new advisors who have up to three years of experience with ideas and strategies to develop strong DECA chapters and a network of colleagues. Session content will help advisors develop their curriculum, generate instructional strategies, improve classroom management and extend the classroom into the community. ■ Register at www.deca.org/events/classroomtolife

For questions or more information, contact Michelle Walker at michelle_walker@deca.org or 703-860-5000.


DECA Insight | March-April 2014