DECA Insight | Jan-Feb 2014

COMPETITIVE EVENTS

CHAPTER RESOURCES

CURRICULUM & INSTRUCTION

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New competition preparation materials are available through DECA Images.

CTSO RESOURCES FOR CTE AND DECA ADVOCACY MONTH

BY CHRISTOPHER YOUNG | DECA INC. STAFF

Just in time for Career and Technical Education Month, the National Coordinating Council for Career and Technical Student Organizations has provided a new set of advocacy resources on its updated website, www.ctsos. org. DECA has been a leader in developing the branding and resources.

The initiative represents the collective impact of all nine Career and Technical Student Organizations (CTSOs) under a unified brand. The website describes the role and impact CTSOs have in Career and Technical Education (CTE), in addition to providing the following advocacy tools: • •

A downloadable flyer for each congressional district in each state that reports the combined CTSO membership within that district. This flyer is ideal for legislative visits with state or federal legislators.

A downloadable brochure providing a brief overview of each CTSO.

As schools send student representatives of their CTSOs to legislative events, these new resources will allow representatives to advocate on behalf of all nine organizations and their combined annual membership of 2 million students.

You can also post your CTSO story to www.facebook.com/ctsos or follow other CTSO stories at www.twitter.com/NCCTSO.

A new SBE individual certification program is now available.

Learn how DECA programs support finance education — the first of a series.

GET MORE WITH DECA DIRECT ONLINE ADVOCATE SO YOU CAN CELEBRATE Participate in DECA’s Advocacy Campaign in February. http://bit.ly/advocatedeca COMPETITION CENTRAL DECA Direct Online is loaded with resources to help competitors. http://www.decadirect.org/Compete ADVISOR SCHOLARSHIPS AVAILABLE Apply for advisor scholarships by March 3 to help continue your professional learning. http://bit.ly/decahrblock TOP 10 ATTRACTIONS IN ATLANTA Get ready to Make It Count at ICDC 2014 by finding out all that Atlanta has to offer. http://bit.ly/icdcatlanta TRAIN YOUR CHAPTER LEADERS THIS SUMMER Check out DECA’s Emerging Leader Summit in July. http://bit.ly/decagew MAKE YOUR DECA EXPERIENCE GLOBAL Go to the UK or Costa Rica with DECA this summer! http://bit.ly/decaglobal

■ WWW.DECADIRECT.ORG

CHAPTER RESOURCES

GET THE COMPETITIVE EDGE!

DECA SBE INDIVIDUAL CERTIFICATION

NEW COMPETITION PREPARATION MATERIALS FROM DECA IMAGES

BY LORI TRAN | DECA INC. STAFF

DECA is pleased to introduce an individual certification program for school-based enterprise (SBE) members. Through the DECA SBE Individual Certification program, DECA members may pursue individual certification through the successful completion of a 100-question online exam that measures the knowledge and skills mastered through learning activities in the SBE experience. The exam questions are derived from the same 10 instructional areas covered in the SBE Certification project manual: • • • • • • • • • •

Financial Analysis Operations Marketing-Information Management Market Planning Product/Service Management Pricing Distribution Promotion Selling Human Resources Management

The DECA SBE Individual Certification serves as an important component to building students’ resumes in preparation for college and career, aids development of 21st century skills such as critical thinking and problem solving, and verifies competency in specific knowledge and skill areas, adding value to transcripts and job applications. Advisors benefit as the exam validates curriculum efficacy and provides evidence that students have achieved mastery level in entrepreneurship knowledge and application of skills.

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■ deca.org/sbe/individualcertification PUBLISHER

Edward L. Davis

EDITOR

Christopher Young

THIS EDITION

January/February 2014 No. 15 Published four times each year

by DECA Inc. Sept./Oct. Nov./Dec. Jan./Feb. April/May Copyright ©2014 by DECA Inc.

FOR ALL YOUR CHAPTER’S NEEDS

EDITORIAL COMMITTEE Janelle Scudder Shane Thomas Michelle Walker

CORRESPONDENCE

DECA Insight 1908 Association Drive Reston, VA 20191-1594 (703) 860-5000 www.deca.org communications@deca.org

703.860.5006 www.deca.org/shop deca_images@deca.org Every dollar of profit earned goes to support programs for DECA members and advisors.

ENHANCES FINANCE EDUCATION DECA members are twice as likely to continue their education and pursue a career in finance, which includes planning, banking, insurance and business financial management.

More than 483 DECA advisors use DECA’s Comprehensive Learning Program in their financial courses at the secondary and post-secondary levels to enhance classroom instruction and improve student achievement. In addition, DECA’s wellestablished partnerships with leading financial partners help prepare DECA members for college and careers.

Leveraging its integration into classroom instruction, applied learning methods and connection to business, DECA is a powerful program to help students learn knowledge and skills, develop 21st Century Skills and gain real-world experience.

DECA prepares emerging leaders and entrepreneurs for careers in marketing, finance, hospitality and management.

With more than 215,000 members in high schools and colleges across the globe, DECA prepares the next generation to be academically prepared, community oriented, professionally responsible, experienced leaders.

■ www.deca.org

FINANCE CAREER PATHWAYS Through Career Clusters®, finance careers are grouped into five career pathways around their broad-based similarities.

Accounting Accounting encompasses careers that record, classify, summarize, analyze and communicate a business’s financial information/ business transactions for use in management decision-making.

Accounting includes such activities as bookkeeping, systems design, analysis, and interpretation of accounting information.

Sample occupations include: accountant, accounting clerk, auditor, bookkeeper, controller, and cost analyst.

Banking Services Primarily concerned with accepting deposits, lending funds and extending credit, banking services include cash management, shortterm investments, mortgages and other loans, credit cards and bill payment. Banking services are delivered via a number of different institutions, from commercial banks (the largest group) and other traditional means (savings and loans associations, credit unions, and local banks) to newer ventures through insurance companies, brokerage houses and the internet. Sample occupations include: acquisitions specialist, branch manager, credit analyst, financial manager, loan officer or counselor, mortgage broker, relationship manager and trust officer.

FINANCE COURSES DECA offers programs that support these common finance courses offered at the secondary and post-secondary levels.

Accounting Banking & Financial Services Business Economics Business Finance Finance Introduction to Business Personal Finance Principles of Finance

CLASSROOM RESOURCES

Corporate Finance The business finance function in a company is to manage policy and strategy for (and the implementation of ) capital structure, budgeting, acquisition and investment, financial modeling and planning, funding, dividends and taxation. Sample occupations include: capital budgeting specialist, capital expenditure manager, cash manager, credit analyst, financial analyst, foreign exchange manager, project analyst, project finance manager and treasurer.

Insurance The insurance industry, which exists to protect individuals and businesses from financial losses, delivers “products” that transfer risk from an individual or business to an insurance company. Sample occupations include: benefits consultant, branch manager, claims adjuster, insurance agent, insurance broker, loss control manager, producer, product manager, special investigator and underwriter.

Securities and Investments The investments industry consists of brokerage firms, investment banks and stock exchanges, all of which support the flow of funds from investors to companies and institutions. Related services include financial planning, asset management, hedge fund management and custody services. Sample occupations include: financial analyst, financial consultant, financial planner, investment banker, mutual fund manager, real estate developer, securities sales agent (broker) and trader.

Virtual Business Challenge DECA members test their financial fitness using the challenge version of VBC—Personal Finance.

BU DGE T ING: CH E CK YOU RSE LF B E FORE YOU W RE CK YOU RSE LF

BUDGET WORKSHEET

INCOME Salary (after taxes/benefits) Other income (after taxes) Total monthly income

HOME

BILLS

TRANSPORTATION

HEALTH

PERSONAL

Expenses Rent/mortgage Utilities (electricity, gas, etc.)

Internet/cable/phone Home repairs and maintenance Groceries Laundry/dry cleaning Student loans Credit cards Car payments Insurance (car, homeowner’s, etc.)

Public transportation/taxis Gas Parking/tolls Car repairs and maintenance Prescriptions Doctor appointments Gym membership Entertainment Gifts/special occasions Travel Dining out Clothing

MISC Total monthly expenses Total monthly income - Total monthly expenses = Total savings

!

MONTHLY TOTAL $ $ $ MONTHLY TOTAL $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $

FURTHER RESOURCES Mind on My Money & Money on My Mind: www.dosomething.org/save H&R Block Dollars & Sense: http://www.hrblockdollarsandsense.com

GAME TIME! Check out the Gen I Revolution game on this topic: http:/genirevolution.org

H&R Block Dollars & Sense A classroom packet helps chapters with the Financial Literacy Promotional Plan.

Stock Market Game DECA members develop a stock portfolio and test their investment strategies in an online competition.

School-based Enterprises

DECA’s School-based Enterprise program integrates key finance principles, such as managing cash flow, auditing, financial controls, profit maximization, monitoring income and expenses and more through the operation of a small business within their school or community.

Chapter Financial Plans

DECA’S COMPREHENSIVE LEARNING PROGRAM DECA’s dynamic programs at the secondary and post-secondary level enhance classroom instruction and student achievement by integrating real-world experiences into the classroom and applying learning.

Competitive Events

DECA’s Competitive Events Program directly supports our mission of preparing emerging leaders for careers in finance. As an integral part of classroom instruction, DECA’s industry validated competitive events apply learning, connect to business and promote competition. DECA’s competitive events span both secondary and post-secondary levels and are aligned with National Curriculum Standards in finance.

High School

Collegiate

Accounting Applications Series Business Finance Series Finance Operations Research Financial Consulting* Financial Literacy Promotion Project Financial Services Team Decision Making Personal Financial Literacy * Principles of Finance Stock Market Game Virtual Business Challenge-Personal Finance *Launches 2014-2015.

Accounting Banking Financial Services Corporate Finance Financial Statement Analysis

Finance Competitive Events

■ deca.org/competitions/highschool

Finance Competitive Events

■ deca.org/competitions/college

DECA members learn important finance principles through the development of an annual operating budget for chapter activities. DECA members then identify funding sources and implement strategies, such as chapter fundraisers, to achieve their goals while maintaining their budget with accounting practices.

DECA Direct Online

Through DECA’s communications, DECA members are exposed to a variety of high-quality articles around topics such as careers in finance, personal finance strategies, financing college and more.

DECA Educational Conferences

Many of DECA’s educational conferences include key finance components. For example, DECA’s New York Experience includes a guided tour of the Financial District, while specialized finance academies featuring industry speakers are held at the Collegiate Leadership Academy and the Collegiate DECA International Career Development Conference.

PARTNERS AND AFFILIATES DECA partners with more than sixty organizations that provide educational resources, professional insight on content and crucial financial support for programming. DECA’s business partners are recognized as our National Advisory Board (NAB). Each enhances the classroom experience by providing “real world” application to learning.

DECA’s finance partners include:

The American Institute of Certified Public Accountants (AICPA) is the world’s largest member association representing the accounting profession. The AICPA sponsors DECA’s Accounting Applications Series Event and is supporting DECA’s efforts to create assessment tools related to personal financial literacy.

Piper Jaffray is a leading fullservice investment bank and asset management firm serving clients in the U.S. and internationally. Piper Jaffray conducts national teen opinion research as a dynamic learning opportunity that supports classroom teaching, student achievement and overall college and career readiness.

■ www.piperjaffray.com

■ www.aicpa.org

Goodheart-Wilcox has educational products available related to finance, accounting, banking, insurance and financial literacy.

■ www.g-w.com

One of the world’s largest tax services provider, H&R Block is committed to helping students become financially literate citizens. Through its H&R Block Dollars and Sense Program, H&R Block sponsors DECA’s Financial Literacy Promotion Project and has developed resources to help promote this initiative.

■ www.hrblock.com

The SIFMA Foundation for Investor Education (SIFMA Foundation), an affiliate of the Securities Industry and Financial Markets Association, provides sound educational programming to schools across the country. The SIFMA Foundation operates DECA’s Stock Market Game (SMG), an online investment simulation.

■ www.sifma.org

View all of DECA’s partners online.

■ www.deca.org/partners

DECA IN ACTION Coral Glades DECA in Coral Springs, Fla., routinely and successfully integrates DECA’s financial competitive events and activities into classroom instruction. As a result, chapter members have been recognized for outstanding achievement at the local, state and international levels of DECA competition. At the 2013 International Career Development Conference, Coral Glades DECA members had one first place finish and three other finishes in the top ten in various competitive events.

With more than 15 years experience as a DECA advisor, Jillian Berg, is the lead teacher at the Coral Glades Academy of Finance, which offers courses in finance, AP economics, marketing and fashion.

As a means of teaching and assessing student knowledge and skills related to finance, Jillian incorporates many of DECA’s competitive events into her curriculum and instruction.

Sample role-plays from DECA’s Accounting Applications Series Event, Financial Services Team Decision Making Event and Business Finance Series Event and project plans from DECA’s Finance Operations Research Event and Financial Literacy Promotion Project have all been incorporated into classroom instruction.

“Finance is an important, realworld concept for students to understand,” said Berg. “DECA really connects finance to what students will be doing in the real-world once they graduate.”

WORTH ITS WEIGHT IN

GOOD TM

1LB.

OF FRUIT IN

EVERY BOTTLE *

*Weight of fruit prior to juicing.

©2013 Naked Juice Company.

INTERNATIONAL CAREER DEVELOPMENT CONFERENCE

MAY 3 | 7:00 AM Benefits the Muscular Dystrophy Association and DECA’s Scholarship fund.

$30

■ decaregistration.com/5Krun

ATTRACTION TICKET OPTIONS

DECA DAY AT SIX FLAGS MAY 3 | 9:30 AM Let go of your ICDC nerves by free falling through the air on some of Six Flags’ craziest coasters.

$28 Ticket only $39 Ticket and buffet $15 optional DECA transportation will depart hotels/convention center between 9:30-10 a.m. and leave the park between 4:00-5:00 p.m.

DECA DAY AT TURNER FIELD MAY 4 | 1:35 PM Score a home run as you sit back and relax at Turner Field while watching the Atlanta Braves take on the San Francisco Giants.

$26 Upper Box $34 Outfield Pavilion Both include $10 concession credit.

Attendees must arrange their own transportation.

DECA NIGHT AT GEORGIA AQUARIUM

MAY 4 | 6:00 ­– 10:00 PM Go under the sea as you tour the Georgia Aquarium, open exclusively to DECA for one night only, complete with a DJ in the Aquarium Atrium and Oceans Ballroom.

$26

Limited quantity.

Attendees must arrange their own transportation.

DECA CONCERT

MAY 5 | 8:30 PM Witness country’s top rising stars Easton Corbin and Brett Eldredge in a concert experience you won’t find anywhere else.

$45

DECA’s conference transportation will run for the concert.

DECA DISCOUNTS: Purchase these tickets directly with each venue.

GEORGIA AQUARIUM

WORLD OF COCA-COLA

INSIDE CNN STUDIO TOUR

$4 OFF

$2 OFF

$1 OFF

advance purchase before conference at georgiaaquarium.org/deca Offer not valid during DECA Night event.

with DECA name badge.

Currently $16.

with DECA name badge.

Currently $15 for adults $14 for students.

PLACE YOUR ORDER ■ www.deca.org/events/icdc

Deadline to pre-order tickets is Noon EST on Wednesday, April 23, 2014.

Tickets can be picked up at the DECA Tour Booth — location and hours of operation will be included in your confirmation e-mail.

DECA Inc. does not recognize or accept any responsibility for tours arranged through travel agents or individuals.

DECA’s official tours are promoted and sold only through DECA Inc. All tours are subject to change or cancellation at any time. No refunds. Preorders must be paid in full when tickets are picked up or a credit card or cash payment will be necessary.