DECA ICDC 2014 Program

68TH INTERNATIONAL CAREER DEVELOPMENT CONFERENCE GREETINGS

CONFERENCE AGENDAS

2 GREETINGS FROM YOUR NATIONAL OFFICER TEAM 3 GREETINGS FROM GEORGIA 7 WELCOME FROM YOUR EXECUTIVE DIRECTOR

VOLUNTEERS HOST COMMITTEE, CONFERENCE COORDINATORS DECA INC. BOARD OF DIRECTORS

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CONFERENCE OVERVIEW MINI-AWARDS OVERVIEW

COMPETITIVE 35–44 EVENTS

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PARTNERS CONGRESSIONAL ADVISORY BOARD NATIONAL ADVISORY BOARD PARTNERS FOR EXCELLENCE SCHOLARSHIP PROVIDERS CONFERENCE EXHIBITORS APPROVED VENDORS

7 8 10 11 15 19

45 46 46 46

EMERGING LEADER SERIES ELECTION SESSIONS NEW ADVISOR ACADEMY WORKSHOP FOR ALL ADVISORS

CONFERENCE DETAILS #DECAICDC SOCIAL MEDIA CONFERENCE FLOOR PLANS CONFERENCE PROFESSIONALISM ATLANTA MAP CONFERENCE TRANSPORTATION

4 30 59 60 60

LOOKING AHEAD I AM DECA DECA WELCOMES NEW EXECUTIVE DIRECTOR

AWARDS CORPORATE PARTNER CHALLENGE WINNERS HONORARY LIFE MEMBERSHIP AWARD EMERGING LEADER HONOR AWARD THRIVE LEVEL CAMPAIGN WINNERS DECA CERTIFIED SCHOOL-BASED ENTERPRISES

NEW COMPETITIVE EVENTS FOR 2014–2015

9 16 20 24 27

I AM A CHAPTER MEMBER I AM CONNECTED I AM AN INNOVATOR I AM A LEADER I AM A NETWORKER

51 53 53 54 55 55 56 57

WELCOME FROM YOUR

EXECUTIVE DIRECTOR Welcome to DECA’s 68th International Career Development Conference. Atlanta is a great site for us to celebrate our achievements, test our skills and network with over 17,000 DECA members and sponsors. Our innovative programs continue to attract the attention of students and teachers around the globe. Over 1,000 conference delegates are from schools outside the United States. We are excited to welcome the first delegations from China and Spain to the conference.

DECA members, advisors and business partners accepted the challenge to Make It Count in 2013–14 by setting ambitious goals for engagement, membership and community involvement. With membership reaching 200,000 high school members for the first time ever, the results have been extraordinary. Historic membership and conference participation levels, outstanding community service projects and incredible engagement across our social media platforms are great achievements to be celebrated.

Edward L. Davis, Ed.D. @deca_drdavis

DECA student leaders, advisors and our business partners have championed our organization with enthusiasm and dedication.

Each of us should thank them for their engagement and support.

As I transition into retirement and the next phase of my life’s journey, I am reminded of how fortunate I am to have had the opportunity to spend my career in such an incredible organization. As a student, chapter advisor, state advisor and executive director, I’ve been blessed by my association with outstanding leaders at every level of our organization. No career can be more rewarding than mine.

I encourage you to continue to Make It Count personally and professionally as you return to your communities.

Congratulations and good luck.

Edward L. Davis Executive Director DECA Inc.

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GREETINGS FROM YOUR

NATIONAL OFFICER TEAM Welcome to DECA’s 68th International Career Development Conference!

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We challenged our members to Make It Count this year, and now is your chance to showcase your knowledge and skills and compete with the best in the world. This year’s ICDC will give you the opportunity to Make It Count as professionally responsible, experienced leaders through competition, academies and campaigns!

Make the most of your ICDC experience by joining the conversation using #DECAICDC on Facebook, Twitter and Instagram. Whether you’re tweeting to your chapter members or new friends here at ICDC, using Facebook to share DECA Direct Online articles or posting photos of your adventures in Atlanta, use #DECAICDC in all your social media activity. We want to hear from you during your time in Atlanta!

Now is your time to share your talents and show your competitive edge during your academies, campaigns, presentations and more. You are emerging leaders and entrepreneurs and have proven that you have what it takes to compete with DECA at an international level!

We wish you all the best of luck during ICDC! This is your moment, so Make It Count!

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#DECAICDC SOCIAL MEDIA SHARE YOUR #DECAICDC EXPERIENCE! Check out the social media prompts throughout this program. Tell us and show us what you’re up to at ICDC.

DOWNLOAD THE OFFICIAL DECA EVENTS APP • Download at http://bit.ly/decahsapp • Get instant updates with push notifications • Customize your personal #DECAICDC schedule • Use the interactive map to check out exhibitors • Learn event finalists first thing Tuesday morning • Connect via social media • Connect with speakers Share the app with family and friends at home so they can interact too!

CONNECT WITH #DECAICDC 24/7 This year’s @tlanaLive Social Media Team will bring you all the excitement, energy and enthusiasm of #DECAICDC right to your smartphone, computer or tablet!

Check out decadirect.org to meet the team members, connect with them on social media and read their DECA Direct Online articles.

#DECAICDC IN YOUR INBOX Use #DECAICDC in all your tweets, Instagram photos, Facebook posts and Vine videos!

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Wake up each day to the latest #DECAICDC news and announcements all week long and then receive weekly e-mails. Email communications@deca.org to sign up.

THANK YOU TO OUR VOLUNTEERS These volunteers have given freely of their time and expertise to ensure a successful conference for the members of DECA. We recognize that it is impossible to list everyone who assisted, but their efforts, visible throughout the entire conference, are appreciated. Because of them, DECA members are able to demonstrate their marketing, entrepreneurship, finance, hospitality and management knowledge in a quality, competitive learning environment.

GEORGIA HOST COMMITTEE Shannon Aaron Georgia Chartered Association Advisor Bob Armbruster Georgia DECA Foundation President Yalanda Bell Fulton County Schools Jacqueline Huffman North Gwinnett High School

Sylvia Phillips Georgia Department of Education Debra Moore South Forsyth High School Jim Severnak Business Representative Sharon Shahan Rockdale Career Academy

SHANNON AARON Georgia Chartered Association Advisor

GEORGIA DECA STATE ACTION TEAM Back row: Asher Thompson, Mohammad Abdallah Second row: Quintavius Farms, Niki Nourollahi, Avari Tawater-Tiedemann Front row: Autumn Foss, Krista Dossie, Sage Fuller, Madison Jones

CONFERENCE COORDINATORS COMPETITIVE EVENTS PRINCIPLES OF BUSINESS ADMINISTRATION EVENTS Sherry Siler, Arkansas

BUSINESS OPERATIONS RESEARCH EVENTS Rhonda Samples, Georgia

TEAM DECISION MAKING EVENTS Tina Durham, North Carolina Jennifer Kyle, Colorado

CHAPTER TEAM EVENTS AND STOCK MARKET GAME Ron Kyle, Oklahoma

INDIVIDUAL SERIES EVENTS Betty McKie, Colorado Diane Pruner, Virginia Paul Wardinski, Virginia

BUSINESS MANAGEMENT AND ENTREPRENEURSHIP EVENTS Ev Vaughan, Colorado MARKETING REPRESENTATIVE AND PROFESSIONAL SELLING EVENTS Chad Froeschle, Illinois

ELECTIONS/ACADEMIES ELECTION/BUSINESS SESSIONS Kevin Reisenauer, North Dakota

EMERGING LEADER SERIES Angelo Constantino, New Hampshire Gordon Nicholson, New Hampshire

A Word to Our Series Directors and Adult Assistants The assistance of volunteers is critical to the successful operation of the competitive events program, the election of officers, the leadership academies and the other functions of DECA’s International Career Development Conference. Briefings for series directors and adult assistants are scheduled throughout the conference and are critical for the success of the programs. Volunteers should check the program and report to the appropriate briefing session. DECA extends a special thank you to our volunteers for their continued support of and dedication to DECA and its emerging leaders and entrepreneurs.

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DECA INC. BOARD OF DIRECTORS James Brock President Southern Region Ev Vaughan President-elect Western Region Dr. Lynore Levenhagen Secretary Southern Region Mary Peres Treasurer North Atlantic Region

James Brock President

Marsha Bock Board Member North Atlantic Region

Roger Glenn NAB Chair

Jacklyn Schiller Board Member Central Region

Dr. Edward L. Davis Ex-Officio Member DECA Inc.

Dave Wait Board Member Central Region

LeAnn Dinsdale Ex-Officio Member ACTE

Brycen Woodley Board Member Western Region

Wayne Kutzer Ex-Officio Member State Director

THANK YOU ATLANTA BUSINESS LEADERS DECA extends its appreciation to the 1,000 Atlanta-area business professionals who are volunteering as competitive events judges, mentors, and presenters at the 2014 conference. The conference would not be possible without you.

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GREETINGS FROM GEORGIA Dear DECA Members, As a member of DECA’s Congressional Advisory Board, it gives me particular pleasure to welcome you to Atlanta, Georgia, for your 2014 International Career Development Conference. Atlanta’s thriving hospitality industry, international presence and position in the world of finance makes it an ideal location for your gathering.

DECA has admirably fulfilled the role of preparing high school and college students for careers in marketing, management and entrepreneurship since 1946. No doubt this conference will further encourage career exploration while recognizing student achievement, and I wish you great success while you are here and in the future.

Congratulations on your achievements individually and as an organization. I applaud you all and wish you continued success.

Sincerely,

Johnny Isakson United States Senator, Georgia

CONGRESSIONAL ADVISORY BOARD SENATORS

REPRESENTATIVES

John Boozman Arkansas

Rob Bishop Utah

Gene Green Texas

Michael T. McCaul Texas

Pete Sessions Texas

Thad Cochran Mississippi

John A. Boehner Ohio

Ralph M. Hall Texas

James P. McGovern Massachusetts

Fred Upton Michigan

John Hoeven North Dakota

Dave Camp Michigan

Vicky Hartzler Missouri

Jerry McNerney California

Rob Wittman Virginia

Johnny Isakson Georgia

Shelley Capito West Virginia

Bill Huizenga Michigan

Devin Nunes California

Steve Womack Arkansas

Mark Kirk Illinois

Ted Deutch Florida

Blaine Luetkemeyer Missouri

Gary Peters Michigan

Carl Levin Michigan

Jeff Fortenberry Nebraska

Kenny Marchant Texas

Nick Joe Rahall, II West Virginia

J.D. Rockefeller, IV West Virginia Debbie Stabenow Michigan Jon Tester Montana Ron Wyden Oregon

DECA’s Congressional Advisory Board (CAB) is a bipartisan group of United States Senators and Representatives from all areas of the country representing varied political philosophies.

They have one thing in common—a strong interest in the youth of our country. CAB activities include making public appearances at major DECA events, hosting receptions for DECA groups, meeting with state delegates, offering advice on special projects and more. We thank them for their efforts on our behalf. www.deca.org/about/cab 7

NATIONAL ADVISORY BOARD The NATIONAL ADVISORY BOARD (NAB) is composed of companies, foundations and associations that contribute financial support and guidance to DECA. These organizations provide scholarships for student members and advisors; they sponsor and judge competitive events; they advise the organization and help advocate on its behalf. The National Advisory Board is vital to the success of DECA and we thank each member for its continued support of our programs.

EXECUTIVE COMMITTEE

MEMBERS

ARYZTA (Otis Spunkmeyer, Inc.) Doug Epperly Lindsay Maynard

Men’s Wearhouse Mary Alexander Don Botill Mike Sins

American Institute of CPAs

Men’s Wearhouse

The Art Institutes

Muscular Dystrophy Association

Ewing Marion Kauffman Foundation Robert Strom

Muscular Dystrophy Association Tracey Gianelli

B.E. Publishing

FIDM/Fashion Institute of Design & Merchandising Marlene Dunn Sharon Ryan Lisa Morabito

Northwood University Brian Sandusky

Finish Line, Inc. Michael Marchetti Gordmans Roger Glenn Johnson & Wales University Ken DiSaia Marriott International, Inc. Andy Chaves

YEARS

30 YEARS

Bed Bath & Beyond Belmont University College of Business Administration

PDC Productions Patrick Boylan Jane Anderson

Berkeley College

Piper Jaffray & Co. Stephanie Wissink

Conrad N. Hilton College of Hotel & Restaurant Management—University of Houston

Safeway, Inc. Megan Vincent Chica Martin

Boston University School of Hospitality Administration

Custom Resources, LLC DormCo

Stein Mart, Inc. Hunt Hawkins

Embry-Riddle Aeronautical University

Walgreen Co. Maureen Reim

Everest Institutes, Colleges and Universities

YEARS OF SERVICE

55

ARYZTA (Otis Spunkmeyer, Inc.)

YEARS

15

YEARS

5

YEARS 8

National Automotive Parts Association National Student Leadership Conference NFIB Young Entrepreneur Foundation Niagara University College of Hospitality & Tourism Management Northwood University NRF Foundation Office Depot Ohio Northern University James F. Dicke College of Business Administration O’Reilly Auto Parts

Ewing Marion Kauffman Foundation

PDC Productions

FIDM/Fashion Institute of Design & Merchandising

Piper Jaffray & Co.

Finish Line, Inc.

PMI Project Management Institute

Florida International University Chaplin School of Hospitality and Tourism Management Foot Locker, Inc. Goodheart-Willcox Publisher Gordmans H&R Block

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National Apartment Association Education Institute

Herff Jones, Inc. Hilton Worldwide International Franchise Association Educational Foundation, Inc. Johnson & Wales University Jostens, Inc. Journeys Junior Tours Knowledge Matters Krispy Kreme Fundraising M&M Productions USA Marriott International, Inc.

PepsiCo Chilled DSD PlanetHS

PostNet World Headquarters Publix Super Markets, Inc. RIT Saunders College of Business Safeway, Inc. Sales and Marketing Executives International, Inc. SIFMA Foundation The SpendSmart Payments Company Stand for Kids Stein Mart, Inc. Universal Orlando Resort Vector Marketing Corporation Vistar Corporation Walgreen Co. Walsworth Publishing Zinch

THANK YOU FOR YOUR YEARS OF SERVICE FOOT LOCKER

• 55 YEARS

Foot Locker is one of DECA’s longest supporting business partners and has served on the National Advisory Board since 1959. Together, Foot Locker and DECA have worked to develop the next generation’s workforce in retail sales and marketing.

Foot Locker is the world’s leading retailer of athletic footwear and apparel.

Its brands include Foot Locker, Lady Foot Locker, Kids Foot Locker, Champs Sports and CCS.

NORTHWOOD

• 30 YEARS

A member of DECA’s NAB Executive Committee, Northwood has been actively engaged since 1984. Together, Northwood and DECA have worked to prepare DECA members for college and career readiness.

Northwood offers bachelor’s and master’s degrees in marketing, management, accounting, hospitality, sports marketing and more. Northwood residential campuses are located in Florida, Michigan and Texas. They also have centers in eight states and four countries.

NAPA

• 25 YEARS

Since 1989, NAPA has been one of DECA’s most important business partners. Together, NAPA and DECA have worked to prepare the next generation’s leaders in retail operations and management.

The National Automotive Parts Association (NAPA AUTO PARTS) was founded in 1925 to meet America’s growing need for a world-class auto parts distribution system. By serving customers better than anyone else for more than 80 years, NAPA has become the industry leader.

SAFEWAY

CORPORATE PARTNER CHALLENGE WINNERS

FINISH LINE CHALLENGE First Place: Brandon Sell and Joel Varghese Lakeville South High School, Minnesota Finalist: Tanner Perry, Dillon Richardson and Dalton Ehrman Clinton High School, Missouri Finalist: Jocelyn Galicia and Anna Farmer Wichita East High School, Kansas

FIDM CHALLENGE First:

Alaina Aylward Blue Springs High School, Missouri Second: Maddie Park, Maddy Warner and Keelan Ramos Herriman High School, Utah Third (tie): Katerina Strange, Chelsea Koehle and Jack Storment Panther Creek High School North Carolina Third (tie): Cassandra Flores and Noel Martinez United South High School, Texas

ENTREPRENEURSHIP CHALLENGE First Place: Jessy Kang, Emily Chen and Simren Rai Abbey Park High School, Ontario Finalist: Hayden Edelson and Maxwell Nettler Great Neck South High School New York Finalist: Ashita Sehgal and Sanjay Velappan South Forsyth High School, Georgia

• 15 YEARS

A member of the NAB Executive Committee, Safeway has supported DECA since 1999. Together, Safeway and DECA have worked to develop the next generation’s workforce in food retailing and promote community service.

Safeway is one of the largest food and drug retailers in North America. Safeway operates over 1,300 stores across the United States and western Mexico.

Its brands include Safeway, Carrs, Randalls, Tom Thumb, Vons and Casa Ley.

2013

DECA IDEA CHALLENGE

U.S. and Global Winner: Eric Spero, Rahul Singh, and Tristan Tello (The Working Bees) United States Naval Academy Maryland

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PARTNERS FOR EXCELLENCE THANK YOU FOR YOUR CONTINUED SUPPORT OF DECA!

PLATINUM INVESTORS | $50,000 +

CORPORATE INVESTORS | $20,000–$49,999

STRATEGIC ALLIES | $10,000–$19,999

CONFERENCE SPONSORS

A special thank you to these organizations that have sponsored specific items for the conference.

Marriott International, Inc. – Executive Mentor Dinner

Otis Spunkmeyer – Advisor Lounge

Microsoft – Internet Café

RIT Saunders College of Business – Pens

National Student Leadership Conference – Pens

Vector Marketing Corporation – Pencils

Northwood University – Lanyards Learn more about DECA’s partners and sponsored activities at www.deca.org/partners.

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BUSINESS PARTNERS | $5,000–$9,999

SUPPORTERS | $500–$4,999 South-Western/ Cengage Learning

Anderson’s

Herff Jones, Inc.

Ozark Delight Candy

Awards Unlimited

Hofstra University

PDC Productions

Babson College

Ithaca College

Stein-Mart, Inc.

Ball State University

Jostens, Inc.

People-to-People Ambassador Programs

Kauffman Foundation

Pincentives

University of Toledo

Belmont University College of Business Administration

Terri Lynn, Inc.

Knowledge Matters

Planet HS

University of Utah

Colorado State University

The Marketing Teacher

Plum Island Products

Wear-a-Knit

Concordia University

Wentworth Institute of Technology

MBAResearch

PromNite

Cornell University

M.E./D.E Supply Co.

DLG Enterprises

Metro Fundraising

Richard Ivey School of Business

Field Studies Center of New York Fluent Group Gear for Sports Grand Canyon University

MV Sport NRF Foundation Ohio Northern University James F. Dicke College of Business Administration

SCHOLARSHIP PROVIDERS

Wesleyan College

Ruboyianes

Woodward-Ross Jewelry

Sales & Marketing Executives International Foundation

Young America’s Foundation

School Store POS DECA is grateful to the following NAB companies and supporters for providing more than $300,000 in scholarships to DECA student members and advisors.

National Automotive Parts Association

PepsiCo Chilled DSD

Custom Resources, LLC

International Franchise Association—Don DeBolt

DECA Inc.

Johnson & Wales University

Safeway, Inc.

Ed Fleming Memorial

Journeys

National Technical Honor Society

Edward “Ed” Davis Fund

Leonard Pokladnik Memorial

NFIB Young Entrepreneur Foundation

Southern Region DECA

Loris “Larry” Lorenzi Memorial

North Atlantic Region DECA

M&M Productions USA

Pat DiPlacido Memorial

Marriott International, Inc.

PDC Productions

Central Region DECA

Goodheart-Willcox Publisher H&R Block Hilton Worldwide

Otis Spunkmeyer, Inc.

Publix Super Markets, Inc. Sonya Dismuke Memorial Vistar Corporation Walgreen Co. Western Region DECA

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CONFERENCE EXHIBITORS Applied Academic Labs

Everest Universities, Institutes & Colleges

MBA Executive Advisory Network

The Art Institutes

www.everest.edu 424

www.mbaexecnet.org 723

www.artinstitutes.edu 308

FIDM/Fashion Institute of Design & Merchandising

MBA High School of Business

www.appliedacademiclabs.com 303

ARYZTA (Otis Spunkmeyer, Inc.) www.otisfundraisingideas.com 705 & 804

ARYZTA (Otis Spunkmeyer, Inc.) www.otisfundraisingideas.com 735

Ask Institute www.askinstitute.org 724

Bed Bath & Beyond www.bedbathandbeyond.com 619 & 718

Belmont University www.belmont.edu 606

Berkeley College www.berkeleycollege.edu 302

Bethel University www.bethelu.edu 402

Collegiate DECA www.deca.org 523

Colorado State University College of Business www.biz.colostate.edu 611

Conrad N. Hilton College, University of Houston www.hrm.uh.edu 509

Cornell University www.cornell.edu 210

Country Meats www.countrymeats.com 625

Custom Resources, LLC customresourcesfundraising.com 628 & 630

DECA Images www.deca.org/shop 235

Dorm Company Corp. www.dormco.com 325

Embry-Riddle Aeronautical University College of Business daytonabeach.erau.edu/cob 218

www.fidm.edu 706

www.mbaresearch.org 725

MBA Research

The Field Studies Center of New York/Worldstrides

www.mbaresearch.org 822 & 824

www.fscnewyork.com 707

Men’s Wearhouse

Florida International University Chaplin School of Hospitality & Tourism Management

www.menswearhouse.com 700

Microsoft www.microsoft.com 222

Rokkitwear www.rokkitwear.com 309

Safeway, Inc. www.safeway.com 709

Saunders College of Business at Rochester Institute of Technology www.saunders.rit.edu 522

School Store POS Systems www.schoolpos.com 728

Sparkling ICE www.sparklingice.com 710

hospitality.fiu.edu 631

Minds on the Markets— Hofstra University

Fluent Group www.fluentgrp.com 311

www.hofstra.edu/academics/ Colleges/Zarb 417

www.suffolk.edu 408

Franke Food Service

Naked Juice

www.terrilynn.com 515

www.franke.com 518

www.nakedjuice.com 423

Goodheart-Willcox Publisher

National Geographic Learning/Cengage Learning

www.g-w.com 307

H&R Block www.hrblockdollarsandsense. com 407, 409, 506, 508

International Trademark Association—Unreal Campaign www.unrealcampaign.com 607

Ivey Business School— Western University, Canada

ngl.cengage.com 205

National Student Leadership Conference www.nslcleaders.org 714

Suffolk University

Terri Lynn, Inc.

U.S. Army www.goarmy.com 713

University of New Haven www.newhaven.edu 207

Vector Marketing Corporation www.vectormarketing.com 401, 403, 500, 502

Niagara University College of Hospitality & Tourism Management

Vistar

www.niagara.edu/hospitality 329

Walgreens

Northwood University

www.ivey.ca/hba 622

www.northwood.edu 301 & 400

Johnson & Wales University

Office Depot

www.jwu.edu 528 & 530

www.officedepot.com 618

Journeys

Ozark Delight Candy

www.journeys.com 206 & 208

www.ozarkdelight.com 214

Junior Tours

Pin-Centives

www.vistar.com 614 www.walgreens.jobs 507

Wear-a-Knit www.wearaknit.com 410

Wesleyan College www.wesleyancollege.edu 731

Wilfrid Laurier University www.wlu.ca 519

www.juniortours.com 702

www.pincentives.com 406

Woodward-Ross Jewelry

Knowledge Matters

Popcorn Palace

Young America’s Foundation

www.knowledgematters.com 215

www.popcornpalace.com 431

Krispy Kreme Fundraising

PostNet World Headquarters

www.krispykreme.com/ fundraising 529

www.postnet.com 419

Marriott International, Inc.

raisefundsbetter.com 716

www.marriott.com 415 & 514

203

www.yaf.org 209

Zinch www.zinch.com 615

Raise Funds Better.com Use the conference app to find your favorite exhibitors.

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RECOGNIZING A CAREER OF VISIONARY LEADERSHIP TO DECA No one represents the notion of dedicating one’s life to the service of an organization better than Dr. Edward L. Davis. His DECA journey first began as a high school studentmember at Albany High School in Georgia, where he directly credits his involvement with helping him graduate. At that time however, he could have never imaged that his ordinary DECA membership as a student would be the springboard for a career devoted to providing the DECA experience to more than five million students over the next 40 years.

In his first experience with DECA following his high school membership, Davis helped members attain career readiness skills by serving as a training station sponsor while managing a men’s clothing store for four years. For the next three years, he taught marketing education courses at Americus High School in Georgia, where he also started the school’s very first DECA chapter. Davis then attained his masters and doctorate degrees from the University of Georgia, while at the same time chairing Georgia DECA’s campaign to raise money for a room at the newly opened DECA headquarters in Reston, Virginia. Davis then served as state advisor and program supervisor for West Virginia DECA, doubling the membership in just three years.

Shortly after, Davis joined the DECA Inc. staff as associate executive director in 1982.

After 10 years of service in that role, Davis accepted the executive director position in 1992 and has served as the organization’s chief officer ever since.

Always committed to advancing DECA and providing the very best experience to students and advisors, Davis has used his visionary leadership to develop teams, lead staff and motivate key stakeholders to advance DECA’s mission. As a result, the organization has achieved milestones in membership, partnerships, programs, services and finances. Through relentless chapter and membership development efforts, DECA’s annual membership has grown by more than 70,000 members, reaching the 200,000-membership milestone in the high school division this year. DECA has expanded its international presence, and participation in the now International Career Development Conference has grown from 2,500 to 17,000. During Davis’ tenure, DECA has secured more than $50 million dollars in sponsorship and partnership support that directly enhanced programs for students and advisors. In addition, Davis guided DECA’s strategic positioning for a prosperous future through a rebranding initiative that aligned DECA’s programs with current education models and expanded DECA’s programs to serve more classrooms and students. Davis encouraged the continuous revision and improvement of DECA’s programs and services while also ensuring DECA’s financially strong reputation.

The organization that members, advisors and partners have grown to know and love is a direct result of the legendary leadership of Dr. Davis. While numbers and percentages demonstrate the impact Dr. Davis has had on this organization, the true results of his leadership are in the hearts of the millions of individuals around the world whose lives have been forever changed by DECA. DECA applauds Dr. Davis’ dedication and visionary leadership and recognizes him with Honorary Life Membership.

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DR. EDWARD L. DAVIS

EXECUTIVE DIRECTOR, DECA INC.

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DECA APPROVED VENDORS DECA Approved Vendors affiliate with DECA Inc. to provide resources for your school-based enterprise, fund-raising, and other classroom or chapter activities. We encourage you to utilize these vendors for all of your chapter’s needs. The list of vendors changes throughout the year. Please go to www.deca.org/partners for an up-to-date list of member companies.

STAND FOR KIDS B.E. PUBLISHING (888) 781-6921 sales@bepublishing.com www.bepublishing.com

COMPETITION UNIVERSITY Tara Richardson (660) 885-5635 | Fax (660) 885-3665 tara@customresources.com www.competitionuniversity.com customresourcesfundraising.com www.customresources.com

GEAR FOR SPORTS Joe Streck (913) 693-2106 | Fax (913) 693-2621 jstreck@gearforsports.com www.gearforsports.com

NATIONAL STUDENT LEADERSHIP CONFERENCE (800) 994-6752 or (312) 322-9999 info@nslcleaders.org www.nslcleaders.org

Mike Walker (480) 460-2290 Cell (505) 301-2550 mike@standforkids.com Mark Bradley (602) 487-3665 mark@standforkids.com @TweetSFK www.standforkids.com

JUNIOR TOURS (800) 631-2241 travel@juniortours.com www.juniortours.com

OTIS SPUNKMEYER, INC. (888) ASK-OTIS (644-6847) nasc@spunkmeyer.com www.spunkmeyer.com

VISTAR CORPORATION (800) 880-9900 vistarcustomercare@pfgc.com www.vistar.com

WALSWORTH YEARBOOKS KRISPY KREME FUNDRAISING COUNTRY MEATS (800) 277-8989 www.countrymeats.com

Greg Wood Manager of Fundraising Services (336) 733-3890 gwood@krispykreme.com www.krispykreme.com/fundraising

(800) 369-2646 www.walsworthyearbooks.com

PEOPLE TO PEOPLE LEADERSHIP AMBASSADOR PROGRAMS (800) 669-7882 info@PeopletoPeople.com www.PeopletoPeople.com

WEAR-A-KNIT (800) 346-0748 | Fax (218) 879-1205 tonya@wearaknit.com www.wearaknit.com teresa@stitchitdesigns.com www.stitchitdesigns.com

M.E./D.E SUPPLY COMPANY CUSTOM RESOURCES FUNDRAISING (660) 885-5635 customresourcesfundraising.com

Stanley Freed (800) 656-8590 | Fax (215) 752-8690 MEDESupply@aol.com schoolstoreequipment.com medesupplycompany.com

DORMCO.COM

M&M PRODUCTIONS USA

Jeff Gawronski (888) 925 2899 Jeff@DormCo.com www.dormco.com/deca

(800) 711-0140 | Fax (866) 366-5642 sales@mmproductionsusa.com www.mmproductionsusa.com

PEPSICO CHILLED DSD John Wilson Northeast Director Pepsico Chilled DSD (203) 806-2002 john.wilson@pepsico.com www.tropicana.com

ZINCH Rob Wellington Director of Outreach Rob@zinch.com Zinch.com/DECAchapters

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EMERGING LEADER HONOR AWARD 2013–2014 This award recognizes DECA members studying marketing, entrepreneurship, finance, hospitality and management for becoming academically prepared, community oriented, professionally responsible, experienced leaders through participation in DECA. ALABAMA Madelyn Couch Rachel England Jessica Jones Tiera Porter

ALASKA Sharmaine Kan

ARIZONA Hamza Amjad Jesus Apodaca Priya Bhakta Anna Crosby Harman Dhanda Nicholas Ferraro Stephanie Frommer Amanda Gangloff Arlen Garfio Salcido Ana Gonzalez Anthony Green Stephen Lopez Celisa Martinez Nicholas McMullen Vedad Mostarlic Opeyemi Odetoye Kayla Percell Jose Plascencia Taryn Pope Jennifer Ramirez Cassandra Reynolds Marisela Rodriguez Alexander Rudolph Shimoli Shah Ruby Sierra Kalyn Tejada Ricardo Tejada Marvin Vergara Christian Webb Karen Williams

ARKANSAS Braxton Anderson Grant Baker Jacob Bull David Edwards Trista Falleur Danielle Fletcher Shelby Harness Kolbie Hatley Leah Long Caitlyn Morse Kaitlin Plymale

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Sean Siler Shane Siler Patrick Spencer Kathryn Sturgill Judy Van Mason Wight

CALIFORNIA Christian Mark Agatep Christopher Albrecht Caleb Bhatnagar Feiy Chao Jessica Chaoui Timothy Elkana Shivali Gowda Prabhjot Grewal Angelina Hwang Archit Kagalwala Jessica Martinez Christine Oh Edwin Oon Margarita Oreta Apoorva Panse Neil Shah Shayna Sharim Crystal Tang

COLORADO Rachel DelToro Kathleen Kirelik Jazmin Morales Kathryn Vandewerker

CONNECTICUT Victoria Plante Kylie Sarantides

DELAWARE Jesse Hall Tae-Wan Kim Kelsey Underwood

FLORIDA Kenya Amilcar Manouchka Castor Kayla Corbitt Michael Hirsh Synthia Josma Jessica Ludlow Erin Park Olivia Sanchez Zack Schaja Emma Stetter Kathryn Tecler Maria Vargas

GEORGIA Brianna Beach Arjun Bora Hope Brown Justice Coleman Sabrina Hand Kaitlyn Helton Regen Huffman Carleah Lewis Ashley Nickerson Sarah Pacheco Bailey Pearson Noelle Petty Tiara Phillips Jannette Rivera Tiara Robinson Natalie Schmitt Samuel Smith Kevin Thwaits Ramon Warner Garin Wickliffe Sophie Zhou

IDAHO Olivia Auxier Makenna Berry Rachel Bolin Courtney Cobler Olivia Dennis Michael Edwards Colby Elguezabal Natalie Garcia Shelby Gibson Megan Gurney Amanda Hogaboom Delanie Miller Kayla Pollard Mariah Tovar Allison Youngberg

ILLINOIS Priyesha Bijlani Joshua Clayton Grant Johnson Jeremy Noskin Amy Price Komal Sharma Nicholas Smith Ben Yamaguchi Patrick Zajac Emily Zhen

INDIANA Robert Bays III Anthony Cheng Baylee Crum Mari Lynne Cruz William Hughes Evan Sowinski

IOWA Steven Eidem Erich Hilske Zachary Williamson Rebecca Wolfe

KENTUCKY Jeanna Allen Lauren Allen Dakota Burns Trason Carter Molly Ford Jackson Henderson Josh Maynard Kenadie Minton Brittani Montgomery Geyna Moore Kaitlyn Stephens Tori Valentine

LOUISIANA Carleigh Adams Ivy Ainsworth James Baham Lauren Barnett Conner Berthelot Kara Corbitt Ashleigh Dawsey Ross Dougherty Kaitlyn Jackson Gabrielle Kendall Douglas Laiche Jr. Courtney LaPrairie Molly LeSage Zachary Matherne Sophie McGowan Makaleigha Mckay Nicole Moreau Koral Pattison Tra Pinion Austin Rogers Scout Savoy Shelbie Sommers Kori Tilyou Allison Treece

Austin Tucker Bobbye Wallace Jessica West Jake Williams

MASSACHUSETTS Lindsey Bernier Matthew Capobianco Christopher Ciampa Julia Endicott Emily Lambalot Sydney Littlefield Hanifa Nankinga Brittany Petros Allison Steele Frances Taveras

MICHIGAN Benjamin Arent Rachel Bommarito Briana Carter Redjon Hasimllari Adam Kucharczyk Renee Metcalf Joshua Moore Aubrey Perry Madalyn Ramsey Erika Ruch Grant Strobl Brandon Wilson

MINNESOTA Joshua Hinkemeyer Grant Tesdahl

MISSISSIPPI McKenzie Darnell

MISSOURI Logan Armstrong Kaylee Chappelow Yusr Ghozzi Sarah Guasto Catherine Hayden Joseph Henke Robert Mitchals Katee Moore Danny Nickelson Bridgette Pagano Tanner Perry Austin Repp Tyler Straatmann

MONTANA Kieran Bergstrom Jackson Smith

NEBRASKA Matthew Butler Keona Koster Christa Lovitt

NEVADA Binyam Bayu Marko Marin Elizabeth Ortiz Brooke Thorpe

NEW HAMPSHIRE Megan McNamara

NEW JERSEY Tyler Babik Kayla McAleer Damien Trout

NEW MEXICO Ashley Gomez Brandon Gonzalez Jerick Martinez Julia Paul Madison Redmond Jesus Vazquez Rita Veleta

NEW YORK Isabel Colon Lauren Davila Caleb Duncan Jared Faust Alexander Montag Michael O’Connor Lyndsey Petrofsky Dylan Samuels Andreas Stamatakis Jonathan Valerio

NORTH CAROLINA Grace Guo Christopher Johnson Erin Rymiszewski Sabrina Singh Holly Slang

NORTH DAKOTA Abby Beczkalo Jordan Busch Rachael Fix Erik Hanson Taylor Juve Daniel Raymond Helen Thomas Jennifer Trader

Sydney Vorachek Allison Walker

OHIO Brooke Anaszewicz Dutridge Ashli Nia Coleman Savannah Elizondo Patricia Fisher Uriah Fitzpatrick Solomon Grace Brian Grover Tyler Jeziorowski Michael Koller Trent Kopala Nicole Lash Casie Litsinberger Rachel Marter Hayley McKinley Shandon Mitchell Emily Nees Amanda Pack John Peck Joshua Raiffe Kathryn Robinson Sarah Slates Aliyah Smith Molly Szucs Taylor Walker Adam Wexler Jared Wexler Armond Wimberly Reagan Winchester

OKLAHOMA Alex Antonides Pierce Barnes Hannah Douthat Wilson Fram Harper Horning Brandy Miesner Madison Robertson Zachary Romoser

ONTARIO Jessy Kang

OREGON Jelena Hoffart Julia Jenkins

PENNSYLVANIA Kilee Hanes Lauren Meyer Chris Young Jr.

PUERTO RICO Isaac Valentin

RHODE ISLAND Joshua Concepcion Daniela Costa Kristina Lynch

SOUTH CAROLINA Romae Atkinson Whitney Blythe Sarah Caro William Caughman Trenton Duncan Taylor Lindner Jaime Luevano Santana Tatyanna Peterson Rebecca Reid Jamellah Scott Lauren Scott David Sides Nashell Simpson Cassidy Syck Megan Utter William Widener Jassamyn Wise

SOUTH DAKOTA Abbey Burtis

TENNESSEE Gillian Mak Michael Schwartz Samuel Tingle

TEXAS Austin Abbey Christina Adams-Hawkins Samuel Alvarez Krishtian Bazan Keven Bigelow Alexus Blake Kamryn Brothers Johnathan Browning Austin Cadd Mason Camp James Clift Sarah Contreras Brenda Dominguez Brittany Gamble Andy Garcia Jacqueline Gonzalez Rachel Gray Michael Hazard Paulina Herran Cynthia Herrera Kaleb Hoover Alexa Jackson Ananya Jha Kayla Jones

Corey Jorgenson Uriah Kilwain Mathew Larsen Arturo Lomas Jazmin Lowe Sayuri Martinez Blaire McClure Kari McCullough Abigail McPhail Jenny Medellin Saachi Minocha Hasnain Mithani Megan Monts Michaela Moore Emmanuel Nava Alexandria Nezianya Noureen Parpia Ryan Partain Shivam Patel Karen Pedraza Gabriel Perez Areli Portillo Audryana Reed Saidy Servin Parker Sewell Kallee Spurlin Brendon Thompson Colby Walker

UTAH Allison Hadley Justin Kwong

VIRGINIA Morgan Arms Dylan Bedsaul Melvin Brown Grace Callanan Savannah Carabin Elizabeth Clifton Jacqueline Collins Taryn Cornman Allison Cox Hannah Cuya Ashley Davilsaint Kaylee Dye Samantha Fedak Rachel Gettier Clay Hoke Deon Johnson Zachary Kegley Anna Kniceley Rebecca Leonard Madison Mading Lauren Martin Maddy McVey Kourtney Miller Briana Moore

Jenna Mullins Madeline O’Neill Dylan Patel Benjamin Pavich Makatlyn Pledge Madison Robinson Claire Shin McKayla Sims Casey Smith Laken Snell Kathryn Strauss Ciara Thomas Holly Vandergrift Bryant Wade Jessica Webb Latasha Williams

WASHINGTON Kayla Bach Brooklyn Falter Breanna Horn Abhishek Joshi Kaden Kelsey Isabella Larson Victoria Maslennikova Rachel McCredy Marissa Modestowicz Ria Angela Montenegro Ben Myers Aleksa Scott Chandler Sipes George Teer Logan Wallace

WEST VIRGINIA Yen Dang Maggie Harris Joshua Higginbotham Sierra Kelley Dominique Kelley

WISCONSIN Logan Andrew Jessica Beardsley Kiley Bradfish Maxwell Brink Isaac Buttke Brandon Clarke McKenna Gates John Metzinger Drew Parsons Anna Paulson Anna Sausen Nicholas Sierakowski Christopher Thompson Paige Wonders Austin Zajichek

21

THRIVE LEVEL CAMPAIGN WINNERS Congratulations to the following chapters for earning THRIVE Level recognition in DECA’s 2013–­2014 chapter campaigns. To earn THRIVE Level recognition and participate in the THRIVE Academy, chapters earned the highest achievement in the MEMBERSHIP CAMPAIGN or participated in two chapter campaigns: the COMMUNITY SERVICE CAMPAIGN, GLOBAL ENTREPRENEURSHIP WEEK CAMPAIGN or PROMOTIONAL CAMPAIGN.

ARIZONA Apollo High School

FLORIDA

Peabody Veterans High School

Buchholz High School I

Rockport High School

Barry Goldwater High School

Coral Glades High School

Casa Grande Union High School

Cypress Bay High School

Copper Canyon High School

East Ridge High School

Desert Ridge High School

Marjory Stoneman Douglas High School

Greenway High School

Wilmington High School

Higley High School

South Plantation High School

Mountain Ridge High School

Spanish River High School

Payson High School

GEORGIA

Apalachee High School

Perry High School Pinnacle High School

Weston High School

Camden County High School

Queen Creek High School

Forsyth Central High School,

Raymond S. Kellis High School

Habersham Central High School

Williams Field High School

Lambert High School

North Gwinnett High School

ARKANSAS Alma High School

North Paulding High School

Northside High School

Parkview High School

Rogers High School

Rockdale Career Academy

CALIFORNIA

Troup County High School

Amador Valley High School

West Forsyth High School

Arroyo High School

IDAHO

Beverly Hills High School

Boise High School

Carlmont High School

Capital High School

Castro Valley High School

Payette High School

Dougherty Valley High School

ILLINOIS

Dublin High School

Glenbrook North High School

Eureka High School

Highland Park High School

Foothill High School

INDIANA

Granada High School

Eastbrook High School

Granada Hills Charter High School

Frankfort Senior High School

Loara High School

Plainfield High School

Martin Luther King High School

KANSAS

Monta Vista High School

Wichita East High School

South Pasadena

LOUISIANA

The Harker School

Caddo Career & Technology Center

COLORADO

Dutchtown High School

Centaurus High School

St. Amant High School

Cherry Creek High School

Warren Easton Charter High School

Ponderosa High School

MARYLAND

Western Colorado Community College

Winters Mill High School

CONNECTICUT

MASSACHUSETTS

Hamden High School

Apponequet High School

Norwich Technical High School

Billerica High School

Plainville High School

Danvers High School

Southington High School

Georgetown High School

DELAWARE

King Philip Regional High School

Christiana High School

Marshfield High School Northbridge High School

24

Worcester Technical High School

MICHIGAN Airport High School Careerline Tech Center Dakota High School Fruitport High School Garden City High School Grand Blanc High School Grosse Pointe North High School Harper Creek High School Jenison High School Lakeland High School Lakeview High School Milan High School Milford High School Rochester Adams High School Southfield Lathrup High School

MINNESOTA Elk River Senior High School Irondale High School Lakeville High School Lakeville South High School

MISSOURI Bayless High School Cass Career Center

Kearney High School Liberty North High School Moberly Area Technical Center

MONTANA Capital High School

NEBRASKA Central High School Elkhorn South High School Lincoln Southeast High School Millard North High School Millard West High School Papillion LaVista High School Papillion LaVista South High School Ralston Senior High School

NEVADA Basic High School Desert Oasis High School East Career and Technical Academy

= MEMBERSHIP CAMPAIGN

= COMMUNITY SERVICE CAMPAIGN

= GLOBAL ENTREPRENEURSHIP CAMPAIGN

= PROMOTIONAL CAMPAIGN

OKLAHOMA

Legacy High School Southwest Career and Technical Academy

Edmond North High School

West Career and Technical Academy

Ponca City High School

Norman High School North

NEW HAMPSHIRE

J. Clarke Richardson Collegiate

Hillsboro Deering High School

St. Aloysius Gonzaga Secondary School

NEW JERSEY

The Woodlands School

Cinnaminson High School

OREGON Bend Senior High School Blanchet Catholic School

Jefferson Township High School

Cascade High School

Leonia High School

Klamath Union High School

Monroe Township High School

Oregon City High School

Northern Burlington Regional High School

Sabin-Schellenberg High School Sprague High School High School Springfield High School

Ridgewood High School Scotch Plains Fanwood High School Shawnee High School Vernon Township High School

NEW MEXICO Albuquerque High School Capital High School La Cueva High School Sandia High School

Carbon Career & Technical Norristown Area High School State College Area High School

Myers Park High School Sanderson High School

Warren County High School William A. Hough High School

NORTH DAKOTA Bottineau High School Grand Forks Central High School Minot High School Red River High School West Fargo High School

Saint Marys Memorial High School Urbana High School

Auburn High School Clarkston High School Columbia River High School Heritage High School Highline High School

Peninsula High School Port Angeles High School Skyline High School Southridge High School

Alcoa High School

WEST VIRGINIA

Halls High School

Riverdale High School White House High School Whitehaven High School

Bridgeport High School Liberty High School Poca High School

WISCONSIN Appleton East High School Brookfield Central High School

TEXAS

Cardinal Heights Upper Middle School

Clements High School Copperas Cove High School Legacy Christian Academy Magnolia West High School Pittsburg High School Plainview High School

Samuel Clemens High School Stephen F. Austin High School The Woodlands College Park High School

D. C. Everest High School Green Bay Preble High School Green Bay Southwest High School Kenosha Bradford High School Madison West High School McFarland High School

Mosinee High School Mount Horeb High School Neenah High School Sun Prairie High School

UTAH

Wausau West High School

Herriman High School Jordan High School

East Valley High School

Richland High School

Roosevelt High School

OHIO Greene Vocational School II

WASHINGTON

Pasco High School

Merrol Hyde Magnet School

North Mecklenburg High School

William Fleming High School

Mount Spokane High School

Lavergne High School

Stone Bridge High School

Mark Morris High School

TENNESSEE

Cape Hatteras High School

Robinson Secondary School

Lee County Career & Technology Center

SOUTH DAKOTA

Ben L. Smith High School

Richlands High School

Lindbergh High School

Herricks High School

Asheboro High School

Potomac Falls High School

SOUTH CAROLINA

South Aiken High School

NORTH CAROLINA

Oscar F. Smith High School

Jackson High School

NEW YORK

Smithtown High School East

King George High School

East Providence High School

Socastee High School

Roslyn High School

Hopewell High School

RHODE ISLAND

Volcano Vista High School

Plainview-Old Bethpage JFK High School

Fairfax High School

Central Valley High School

PENNSYLVANIA Lehigh Career & Tech Institute

Union City High School

Blacksburg High School

Landstown High School

Highland Park High School

Ramapo High School

VIRGINIA Dominion High School

ONTARIO

Colts Neck High School

Mountain High School

25

DECA CERTIFIED

SCHOOL-BASED ENTERPRISES A school-based enterprise is a real business that sells goods and services in a learning-lab setting within a school. DECA school-based enterprises (SBEs) put the marketing and business concepts learned in the classroom to use in operating their SBEs. Congratulations to the following chapters for earning a DECA SBE Certification for 2014. To become DECA Certified, SBEs complete a written project detailing how their business adheres to 10 model business standards. Gold level SBEs are invited to participate in the exclusive annual SBE Academy. To find out more about the DECA SBE program or how you might attend the SBE Academy next year, visit www.deca.org/sbe.

BRONZE LEVEL CERTIFIED

Payette High School (Pirate Concessions)

ALASKA

Brownsburg High School

Ben Eielson High School

ARIZONA

INDIANA KANSAS

Boulder Creek High School

Blue Valley West High School Wichita North High School

FLORIDA

LOUISIANA

Riverview High School

GEORGIA Woodstock High School

LOUISIANA

Plaquemine High School

MASSACHUSETTS Dartmouth High School Plymouth North High School

Dutchtown High School

MICHIGAN

WASHINGTON

Davison High School Fowlerville High School Grand Blanc High School Greenville High School Harper Creek High School Lake Orion High School LISD Tech Center Montague High School Saline High School Utica Ford High School

Redmond High School

WISCONSIN Monona Grove High School

SILVER LEVEL CERTIFIED FLORIDA Lake Region High School

GEORGIA East Paulding High School Southeast High School

ILLINOIS Kaneland High School

KENTUCKY Franklin County High School

MICHIGAN Midland Dow High School

TENNESSEE

MINNESOTA Irondale High School Owatonna Senior High School Sauk Rapids High School Wayzata High School

MISSOURI Reeds Spring High School

MONTANA Capital High School

NEW HAMPSHIRE

Bartlett High School Wilson Central High School

Alvirne High School Vocational Center Pinkerton Academy

WASHINGTON

NEW MEXICO

Global Connections High School

GOLD LEVEL CERTIFIED ARIZONA Queen Creek High School

ARKANSAS Alma High School Bentonville High School

CALIFORNIA Albany High School

COLORADO Fort Collins High School Monarch High School Mountain Range High School

DELAWARE

Rio Rancho High School St. Pius X High School

Jordan High School

LOUISIANA

VERMONT

Walker High School

Stafford Tech Center

MASSACHUSETTS

VIRGINIA

Apponequet High School Marshfield High School Plymouth South High School

Briar Woods High School Broad Run High School Dominion High School Eastern Montgomery High School Freedom High School Heritage High School King George High School Landstown High School Lee Davis High School Loudoun County High School Loudoun Valley High School Potomac Falls High School Sherando High School Spotsylvania High School Stone Bridge High School Woodgrove High School

WASHINGTON Auburn Riverside High School (Ravens Nest Concessions) Cascade Senior High School Curtis High School East Valley High School Elma High School Federal Way High School Grandview High School Kelso High School Lakes High School Mount Spokane High School Richland High School Rogers High School Shelton High School Shorewood High School Tahoma High School Thomas Jefferson High School Wenatchee High School

WISCONSIN Cambridge High School D.C. Everest High School Gibraltar Area Schools McFarland High School

GOLD LEVEL RECERTIFIED ARIZONA Douglas High School Pinnacle High School Sahuaro High School

ARKANSAS

MICHIGAN Careerline Tech Center Clio High School Dakota High School Fruitport High School Garden City High School Grand Ledge High School Grosse Pointe North High School Harrison High School Hartland High School Jenison High School (Cats Corner) Jenison High School (Green Bean) Kearsley High School Lakeview High School Rochester Adams High School Southfield-Lathrup High School Utica High School

MINNESOTA Elk River Senior High School Hopkins Senior High School Richfield High School Rogers High School Tartan High School

MONTANA Helena High School

NEW HAMPSHIRE Hillsboro-Deering High School

NEW JERSEY

Harrison High School Northside High School

Cinnaminson High School Delsea Regional High School

COLORADO

NEW MEXICO Albuquerque High School La Cueva High School

OHIO

CONNECTICUT

Plainview-Old Bethpage John F. Kennedy High School

Norwich Technical High School

OHIO

Maple Heights High School Olentangy Orange High School Roy C. Start High School

OREGON Bend Senior High School (Bear’s Cave) Bend Senior High School (Java Bear) Westview High School

SOUTH CAROLINA

GEORGIA

TENNESSEE

Capital High School (Bean Box) Capital High School (Snack Shack) Coeur D’Alene High School Payette High School (Payette High School Designs)

UTAH

Taylor County High School

Herricks High School Roslyn High School

NEW YORK

Caesar Rodney High School

IDAHO

KENTUCKY

Bayside High School Blacksburg High School Kempsville High School William Fleming High School

Cherokee Trail High School Highlands Ranch High School Ponderosa High School Thunder Ridge High School

River Bluff High School Westwood High School

Forsyth Central High School Heritage High School Lanier Charter Career Academy Peachtree Ridge High School Warner Robins High School

VIRGINIA

Spring Hill High School Summit High School

TEXAS Magnolia High School Travis High School

VERMONT Cabot High School River Valley Tech Center Southwest Vermont Career Development Center

DELAWARE Alexis I duPont High School

FLORIDA Buchholz High School Matanzas High School

GEORGIA Camden County High School Lambert High School Mountain View High School North Gwinnett High School Troup County High School West Forsyth High School

NEW YORK

Groveport Madison High School Lima Senior High School Lorain County JVS Saint Marys Memorial High School

OREGON Sabin-Schellenberg Center

PENNSYLVANIA Carlisle Area High School Lehigh Career & Technical Institute State College Area High School

SOUTH CAROLINA

ILLINOIS

R.B. Stall High School Socastee High School

East Aurora High School

TENNESSEE

INDIANA Union City Community High School

KANSAS Blue Valley Northwest High School Wichita East High School

Beech High School Centennial High School Ravenwood High School Sevier County High School

TEXAS Lake Travis High School Stephen F. Austin High School The Woodlands College Park High School

WASHINGTON Arlington High School Auburn High School Auburn Riverside High School (Ravens Nest) Black Hills High School Burlington Edison High School Central Valley High School Chiawana High School Clarkston High School Columbia River High School Decatur High School Edmonds-Woodway High School Emerald Ridge High School Graham Kapowsin High School Issaquah High School Jackson High School John R. Rogers High School Kamiakin High School Kentwood High School Lake Stevens High School Lewis and Clark High School Lindbergh High School Mariner High School Mark Morris High School North Mason High School Oak Harbor High School Olympia High School Pasco High School Quincy High School Shadle Park High School Shorecrest High School Southridge High School White River High School

WEST VIRGINIA Musselman High School

WISCONSIN Badger High School Bay Port High School Green Bay Southwest High School Green Bay West High School Hamilton Sussex High School Kenosha Bradford High School Kimberly High School Madison West High School Sheboygan North High School Sparta High School Sun Prairie High School

27

CONFERENCE FLOOR PLANS BUILDING B

GEORGIA WORLD CONGRESS CENTER

Level 5

Thomas Murphy Ballroom

Level 4 Building A Registration Hall is located between Building A and Building B on Level 4.

To Building A Registration Hall

BUILDING A

To Building A Registration Hall

Level 3

Level 4 Level 2

Level 3

BUILDING C

Level 1

Level 2

30

GEORGIA DOME

327

326

8

9

32

32 8

22

9

22

227

121

332

232

123

STAGE

331

231

333

124

233

125

234

334

126

235

335

127

236

336

128 12

337

238

23 9

33

8

0 24

1 24

1 34

343

345

346

344

342

D

0

34

243

244

246

245

242

33 9

at e

131

132

130

9

237

G

120

119

323

32 5

226

225

224

223 117

C

0

23

2

D

134

International Ballroom

33

HYATT REGENCY

OMNI HOTEL Grand Ballroom

0

12

C

133

Please use the following guide to find your seats for participant briefing and manual registration on Sunday, May 4.

OPERATIONS RESEARCH EVENTS Business Services Operations Research Event Sections 238-239 Buying and Merchandising Operations Research Event Sections 236-237 Finance Operations Research Event Sections 234-235 Hospitality and Tourism Operations Research Event Sections 232-233 Sports and Entertainment Marketing Operations Research Event Sections 230-231 BUSINESS MANAGEMENT AND ENTREPRENEURSHIP EVENTS Entrepreneurship Innovation Plan Section 124 Entrepreneurship Participating (Franchising and Independent) Section 123 Entrepreneurship Written Section 122 Entrepreneurship—Growing Your Business Section 121 International Business Plan Section 120 CHAPTER TEAM EVENTS Community Service Project Section 130 Creative Marketing Project Section 129 Entrepreneurship Promotion Project Section 128 Financial Literacy Promotion Project Section 127 Learn and Earn Project Section 126 Public Relations Project Section 125 ONLINE EVENT Stock Market Game Section 131

e at

WRITTEN EVENTS COMPETITORS u

G

DECA and your officer team are committed to making the sessions lively and interesting. Please do your part by complying with the policy of staying in your seats until the sessions are finished.

118

Please refer to this seating chart (right) of the Georgia Dome as it will be set for the general sessions. This chart will aid you in finding your seats in the hall.

324

GENERAL SESSIONS u

North Tower M4/Grand Ballroom Level

North Tower M2/ International Ballroom Level

Locate your sessions using the conference app.

Centennial Ballroom

C D

Ballroom Level

Regency Ballroom

Exhibit Level

E

Hanover Ballroom

31

CONFERENCE OVERVIEW FRIDAY

MAY 2

Noon–9:00 p.m.

DECA Super Store Building A Registration Hall

Headquarters, DECA Images (including blazers), Tours,

5K Run/Walk Pre-Registration, Registration for Chartered Association Advisors

6:00 p.m.

Chartered Association Advisor Dinner (by invitation only)

SATURDAY

Building A 301

MAY 3

7:00 a.m.

Finish Line/DECA Dash Fun Run/Walk

Premier Sponsor Finish Line

8:00 a.m.–9:00 p.m.

DECA Super Store

Headquarters, DECA Images (including blazers), Tours

9:00 a.m.

Officer Candidate Interviews

9:30 a.m.–5:00 p.m.

DECA Day at Six Flags

1:00 p.m.–5:00 p.m.

Exhibit/Campaign Booth Set-up

International Plaza Building A Registration Hall Building A 405 Exhibit Hall A-2

5:00 p.m.

Parade of Chartered Associations Rehearsal

Georgia Dome

6:00 p.m.–8:00 p.m.

Chartered Association Photographs

Georgia Dome

8:30 p.m.

Grand Opening Session

Georgia Dome

10:00 p.m.–11:30 p.m.

Chartered Association Photographs

Georgia Dome

12:30 a.m.

Curfew

SUNDAY

MAY 4

7:30 a.m.

Virtual BusinessTM Challenge Briefing (required)

7:30 a.m.–5:00 p.m.

DECA Super Store

Headquarters, DECA Images (including blazers), Tours

Exhibit Hall A-2

8:00 a.m.–9:00 a.m.

Career Exhibits Open (Advisors only)

Exhibit Hall A-2

8:00 a.m.–9:00 a.m.

DECA Images Open (Advisors only—Blazers available in Registration Hall)

Exhibit Hall A-2

Building A Registration Hall

8:00 a.m.–5:00 p.m.

Competitive Event Briefing and Testing (Refer to Event Schedules, pp. 35–45)

8:30 a.m.–4:00 p.m.

Leadership Academies (Refer to Event Schedules, p. 45)

8:30 a.m.–4:00 p.m.

School-based Enterprise Academy

Sponsored by Otis Spunkmeyer, Inc.

9:00 a.m.–3:00 p.m.

Advisor Academy (New and Developing Advisors)

Sponsored by Microsoft and PepsiCo Chilled DSD

9:00 a.m.–4:00 p.m.

Career Exhibits and Campaign Booths (Open to all)

Exhibit Hall A-2

9:00 a.m.–4:00 p.m.

DECA Images (Open to all—Blazers available in Registration Hall)

Exhibit Hall A-2

10:00 a.m.–1:00 p.m.

Executive Mentor Program

Building A 407

Noon–1:30 p.m.

MDA Luncheon (Top MDA fund-raisers, by invitation only)

Sponsored by the Muscular Dystrophy Association and Safeway, Inc.

Building B 403

1:35 p.m.

DECA at the Atlanta Braves vs. San Francisco Giants

5:00 p.m.

Voting Delegates’ Briefing and Candidate Campaign Sessions

(Refer to Event Schedule, p. 46)

6:00 p.m.–10:00 p.m.

DECA Night at the Georgia Aquarium

12:30 a.m.

Curfew

Omni Hotel, Grand Ballroom D/E Building B 203

Omni Hotel International Ballroom DEF

Create your personal schedule on the conference app.

All events will be held in the Georgia World Congress Center unless otherwise noted.

32

MONDAY

MAY 5

7:30 a.m.

Judges Orientation

Building B Thomas Murphy Ballroom

7:30 a.m.–7:00 p.m.

DECA Super Store

Headquarters, DECA Images (including blazers), Tours

8:00 a.m.–9:00 a.m.

Career Exhibits Open (Advisors only)

Exhibit Hall A-2

8:00 a.m.–9:00 a.m.

DECA Images Open (Advisors only—Blazers available in Registration Hall)

Exhibit Hall A-2

8:00 a.m.–7:00 p.m.

Competitive Event Preliminary Competition

(Refer to Event Schedules, pp. 35–45)

8:30 a.m.–10:30 a.m.

Johnson & Wales Scholarship Awards Breakfast (by invitation only)

Sponsored by Johnson & Wales University

8:30 a.m.–4:00 p.m.

Leadership Academies (Refer to Event Schedules, p. 45)

9:00 a.m.–2:00 p.m.

Administrator Day

Building A 401

9:00 a.m.–3:00 p.m.

Advisor Academy (New and Developing Advisors)

Sponsored by Microsoft and Pepsico Chilled DSD

Building B 203

9:00 a.m.–4:00 p.m.

Career Exhibits and Campaign Booths (Open to all)

Exhibit Hall A-2 Exhibit Hall A-2

Building A Registration Hall

Georgia World Congress Center Building B 403

9:00 a.m.–4:00 p.m.

DECA Images (Open to all—Blazers available in Registration Hall)

Noon–1:30 p.m.

Chartered Association Officer/Advisor Luncheon (by invitation only)

Sponsored by Piper Jaffray & Co.

12:30 p.m.

Judges Orientation

Building B Thomas Murphy Ballroom

3:30 p.m.–5:00 p.m.

Competitive Events Update Workshop (Advisors only)

Building B Thomas Murphy Ballroom, Section 3

8:30 p.m.–11:00 p.m.

DECA Presents Easton Corbin and Brett Eldredge Georgia Dome

Fashion Show sponsored by FIDM/Fashion Institute of Design & Merchandising

12:30 a.m.

Curfew

TUESDAY

MAY 6

7:30 a.m.–10:30 a.m.

Judges Orientation

7:30 a.m.–5:00 p.m.

DECA Super Store

Headquarters, DECA Images Yard Sale

8:00 a.m.

Second General Session (no assigned seating—schedule on p. 34)

8:00 a.m.–5:00 p.m.

Finalist T-Shirt and Recognition Item Sales

Building B 313

Building A 412 Building A Registration Hall Georgia Dome

Exhibit Hall A-1/2, 300 Level Foyer

9:00 a.m.–5:00 p.m.

Competitive Event Final Competition (Refer to Event Schedules, pp. 35–45)

11:00 a.m.

Election Session

1:00 p.m.–2:30 p.m.

Leadership Luncheon (by invitation only)

Sponsored by the U.S. Army

Building A 402

2:00 p.m.–3:00 p.m.

Written Report Return (Chartered Association Advisor or designee only)

Building A 305 Georgia Dome

Building B 313

6:00 p.m.–8:00 p.m.

Chartered Association Photographs

7:00 p.m.–8:00 p.m.

Scholarship/NAB/Founder’s Club Reception (by invitation only)

8:30 p.m.

Grand Awards Session

12:30 a.m.

Curfew

WEDNESDAY 9:00 a.m.–3:00 p.m.

Exhibit Hall A-1

Georgia Dome, Owner’s Club Georgia Dome

MAY 7

New National Officer Orientation

Omni Hotel

All events will be held in the Georgia World Congress Center unless otherwise noted.

33

MINI-AWARDS OVERVIEW TUE 5.6

34

Check for finalists on the conference app.

8:00 a.m.

Second General Session (no assigned seating)

Georgia Dome

Times shown for the Second General Session are approximate. The awards may run faster or slower than the schedule shows. Do not wait until the last minute to arrive at the Georgia Dome.

8:05 a.m.

Business Law and Ethics Team Decision Making Event

Buying and Merchandising Team Decision Making Event

Financial Services Team Decision Making Event

Hospitality Services Team Decision Making Event

Marketing Communications Team Decision Making Event

Sports and Entertainment Marketing Team Decision Making Event

Travel and Tourism Marketing Team Decision Making Event

8:45 a.m.

Accounting Applications Series

Apparel and Accessories Marketing Series

Automotive Services Marketing Series

Business Finance Series

Business Services Marketing Series

Food Marketing Series

Hotel and Lodging Management Series

Human Resources Management Series

Marketing Management Series

Quick Serve Restaurant Management Series

Restaurant and Food Service Management Series

Retail Merchandising Series

Sports and Entertainment Marketing Series

10:05 a.m.

Principles of Business Management and Administration Event

Principles of Finance Event

Principles of Hospitality and Tourism Event

Principles of Marketing Event

School-based Enterprise

10:30 a.m.

Advertising Campaign Event

Fashion Merchandising Promotion Plan Event

Sports and Entertainment Promotion Plan Event

Hospitality and Tourism Professional Selling Event

Professional Selling Event

Stock Market Game

10:55 a.m.

Entrepreneurship Innovation Plan

Entrepreneurship Participating Event—Franchising

Entrepreneurship Participating Event—Independent

Entrepreneurship—Growing Your Business

Entrepreneurship Written Event

International Business Plan Event

Community Service Project

Creative Marketing Project

Entrepreneurship Promotion Project

Financial Literacy Promotion Project

Learn and Earn Project

Public Relations Project

Business Services Operations Research Event

Buying and Merchandising Operations Research Event

Finance Operations Research Event

Hospitality and Tourism Operations Research Event

Sports and Entertainment Marketing Operations Research Event

DECA’s Mini-Awards Session recognizes top performers in preliminary competition of DECA’s Competitive Events Program.

Silver-ribbon medallions are awarded to top performers in the presentation and on the career cluster exam.

Blue-ribbon medallions are awarded to the overall competitive event finalists who will compete in the final round of competition.

All blue-ribbon medallion finalists should immediately report to the Georgia Dome concourse, Gate C to verify their competition time.

COMPETITIVE EVENTS AGENDA

SAT 5.3

SUN 5.4

MON 5.5

TUE 5.6

Series Director’s/ Assistant Series Directors’ Briefing 9:30 a.m. Building A 309

Series Director’s/Adult Assistants’ Briefing 1:00 p.m. Building A 302

Series Director’s/Adult Assistants’ Briefing 7:30 a.m. Exhibit Hall A-3

Series Director’s/Adult Assistants’ Briefing 9:00 a.m. Exhibit Hall A-1

Participants’ Briefing/ Testing 2:00 p.m. Building A 302

Competition Preliminaries 8:00 a.m. Building A 311

Competition Finals 9:30 a.m. Building A 314

Series Director’s/ Assistant Series Directors’ Briefing 9:30 a.m. Building A 308

Series Director’s/Adult Assistants’ Briefing 8:00 a.m. Building B 406

Series Director’s/Adult Assistants’ Briefing 7:30 a.m. Exhibit Hall A-1

Series Director 7:00 a.m. Exhibit Hall A-1

Participants’ Briefing/ Testing/Manual Registration 9:00 a.m. Building B 406

Competition Preliminaries 10:00 a.m. Building A 314

Series Director’s/ Assistant Series Directors’ Briefing 9:30 a.m. Building A 309

Series Director’s/Adult Assistants’ Briefing 8:00 a.m. Building A 302

Series Director’s/Adult Assistants’ Briefing 1:00 p.m. Exhibit Hall A-3

Series Director’s/Adult Assistants’ Briefing 9:00 a.m. Exhibit Hall A-1

Participants’ Briefing/ Testing 9:00 a.m. Building A 302

Competition Preliminaries 1:30 p.m. Building A 311

Competition Finals 9:30 a.m. Building A 314

Series Director’s/ Assistant Series Directors’ Briefing 9:30 a.m. Building A 309

Series Director’s/Adult Assistants’ Briefing 8:00 a.m. Building A 315

Series Director’s/Adult Assistants’ Briefing 7:30 a.m. Exhibit Hall A-3

Series Director’s/Adult Assistants’ Briefing 9:00 a.m. Exhibit Hall A-3

Participants’ Briefing/ Testing 9:00 a.m. Building A 315

Competition Preliminaries 8:00 a.m. Building A 311

Competition Finals 9:30 a.m. Building A 314

Series Director’s/ Assistant Series Directors’ Briefing 9:30 a.m. Building A 309

Series Director’s/Adult Assistants’ Briefing 1:00 p.m. Building A 305

Series Director’s/Adult Assistants’ Briefing 1:00 p.m. Exhibit Hall A-3

Series Director’s/Adult Assistants’ Briefing 9:00 a.m. Exhibit Hall A-1

Participants’ Briefing/ Testing 2:00 p.m. Building A 305

Competition Preliminaries 1:30 p.m. Building A 311

Competition Finals 9:30 a.m. Building A 314

Series Director’s/Adult Assistants’ Briefing 10:00 a.m. Exhibit Hall A-1

ACCOUNTING APPLICATIONS SERIES

ADVERTISING CAMPAIGN

Competition Finals 11:00 a.m. Building A 313

All events will be held in the Georgia World Congress Center unless otherwise noted. All student events are listed in blue.

APPAREL AND ACCESSORIES MARKETING SERIES

AUTOMOTIVE SERVICES MARKETING SERIES

BUSINESS FINANCE SERIES

35

COMPETITIVE EVENTS AGENDA

BUSINESS LAW AND ETHICS TEAM DECISION MAKING

SAT 5.3 Series Director’s/ Assistant Series Directors’ Briefing 9:30 a.m. Building A 310

SUN 5.4

MON 5.5

TUE 5.6

Series Director’s/Adult Assistants’ Briefing 1:00 p.m.

Building B Thomas Murphy Ballroom

Section 1

Series Director’s/Adult Assistants’ Briefing 7:30 a.m. Exhibit Hall A-3

Series Director’s/Adult Assistants’ Briefing 8:00 a.m. Exhibit Hall A-1

Competition Preliminaries 8:00 a.m. Building A 312

Competition Finals 8:30 a.m. Building A 314

Participants’ Briefing/ Testing 2:00 p.m.

Building B Thomas Murphy Ballroom

Section 1

BUSINESS SERVICES MARKETING SERIES

BUSINESS SERVICES OPERATIONS RESEARCH

Series Director’s/ Assistant Series Directors’ Briefing 9:30 a.m. Building A 309

Series Director’s/Adult Assistants’ Briefing 8:00 a.m. Building A 305

Series Director’s/Adult Assistants’ Briefing 7:30 a.m. Exhibit Hall A-3

Series Director’s/Adult Assistants’ Briefing 9:00 a.m. Exhibit Hall A-1

Participants’ Briefing/ Testing 9:00 a.m. Building A 305

Competition Preliminaries 8:00 a.m. Building A 311

Competition Finals 9:30 a.m. Building A 314

Series Director’s/ Assistant Series Directors’ Briefing 9:30 a.m. Building A 307

Series Director’s/Adult Assistants’ Briefing 9:00 a.m. Georgia Dome

Sections 238-239

Series Director’s/Adult Assistants’ Briefing 7:30 a.m. Exhibit Hall A-1

Series Director 7:00 a.m. Exhibit Hall A-1

Participants’ Briefing/ Manual Registration 10:30 a.m. Georgia Dome

Sections 238-239

BUYING AND MERCHANDISING OPERATIONS RESEARCH

BUYING AND MERCHANDISING TEAM DECISION MAKING

36

Series Director’s/ Assistant Series Directors’ Briefing 9:30 a.m. Building A 307

Series Director’s/Adult Assistants’ Briefing 9:00 a.m. Georgia Dome

Sections 236-237 Participants’ Briefing/ Manual Registration 10:30 a.m. Georgia Dome

Sections 236-237

Series Director’s/ Assistant Series Directors’ Briefing 9:30 a.m. Building A 310

Series Director’s/Adult Assistants’ Briefing 8:00 a.m.

Building B Thomas Murphy Ballroom

Section 1 Participants’ Briefing/ Testing 9:00 a.m.

Building B Thomas Murphy Ballroom

Section 1

Competition Preliminaries Noon Building A 313

Series Director’s/Adult Assistants’ Briefing 7:30 a.m. Exhibit Hall A-1 Competition Preliminaries Noon Building A 313

Series Director’s/Adult Assistants’ Briefing 10:30 a.m. Exhibit Hall A-1 Competition Finals Noon Building A 313

Series Director 7:00 a.m. Exhibit Hall A-1 Series Director’s/Adult Assistants’ Briefing 10:30 a.m. Exhibit Hall A-1 Competition Finals Noon Building A 313

Series Director’s/Adult Assistants’ Briefing 7:30 a.m. Exhibit Hall A-3

Series Director’s/Adult Assistants’ Briefing 8:00 a.m. Exhibit Hall A-1

Competition Preliminaries 8:00 a.m. Building A 312

Competition Finals 8:30 a.m. Building A 314

All events will be held in the Georgia World Congress Center unless otherwise noted. All student events are listed in blue.

SAT 5.3

SUN 5.4

MON 5.5

TUE 5.6

Series Director’s/ Assistant Series Directors’ Briefing 9:30 a.m. Building A 307

Series Director’s/Adult Assistants’ Briefing 9:00 a.m. Georgia Dome

Section 130

Series Director’s/Adult Assistants’ Briefing 7:30 a.m. Exhibit Hall A-1

Series Director 7:00 a.m. Exhibit Hall A-1

Participants’ Briefing/ Manual Registration 10:30 a.m. Georgia Dome

Section 130

Series Director’s/ Assistant Series Directors’ Briefing 9:30 a.m. Building A 307

Series Director’s/Adult Assistants’ Briefing 9:00 a.m. Georgia Dome

Section 129 Participants’ Briefing/ Manual Registration 10:30 a.m. Georgia Dome

Section 129

Series Director’s/ Assistant Series Directors’ Briefing 9:30 a.m. Building A 307

Series Director’s/Adult Assistants’ Briefing 9:00 a.m. Georgia Dome

Section 121 Participants’ Briefing/ Manual Registration 10:30 a.m. Georgia Dome

Section 121

Series Director’s/ Assistant Series Directors’ Briefing 9:30 a.m. Building A 307

Series Director’s/Adult Assistants’ Briefing 9:00 a.m. Georgia Dome

Section 124 Participants’ Briefing/ Manual Registration 10:30 a.m. Georgia Dome

Section 124

Series Director’s/ Assistant Series Directors’ Briefing 9:30 a.m. Building A 307

Series Director’s/Adult Assistants’ Briefing 9:00 a.m. Georgia Dome

Section 123 Participants’ Briefing/ Manual Registration 10:30 a.m. Georgia Dome

Section 123

Competition Preliminaries Noon Building A 313

Series Director’s/Adult Assistants’ Briefing 7:30 a.m. Exhibit Hall A-1 Competition Preliminaries Noon Building A 313

Series Director’s/Adult Assistants’ Briefing 7:30 a.m. Exhibit Hall A-1 Competition Preliminaries Noon Building A 313

Series Director’s/Adult Assistants’ Briefing 7:30 a.m. Exhibit Hall A-1 Competition Preliminaries 10:00 a.m. Building A 313

Series Director’s/Adult Assistants’ Briefing 7:30 a.m. Exhibit Hall A-1 Competition Preliminaries 10:00 a.m. Building A 314

COMMUNITY SERVICE PROJECT

Series Director’s/Adult Assistants’ Briefing 10:30 a.m. Exhibit Hall A-1 Competition Finals Noon Building A 313

Series Director 7:00 a.m. Exhibit Hall A-1

CREATIVE MARKETING PROJECT

Series Director’s/Adult Assistants’ Briefing 10:30 a.m. Exhibit Hall A-1 Competition Finals Noon Building A 313

Series Director 7:00 a.m. Exhibit Hall A-1

ENTREPRENEURSHIP —GROWING YOUR BUSINESS

Series Director’s/Adult Assistants’ Briefing 10:30 a.m. Exhibit Hall A-1 Competition Finals Noon Building A 313

Series Director 7:00 a.m. Exhibit Hall A-1

ENTREPRENEURSHIP INNOVATION PLAN

Series Director’s/Adult Assistants’ Briefing 10:00 a.m. Exhibit Hall A-1 Competition Finals 11:00 a.m. Building A 313

ENTREPRENEURSHIP PARTICIPATING

Series Director 7:00 a.m. Exhibit Hall A-1 Series Director’s/Adult Assistants’ Briefing 10:00 a.m. Exhibit Hall A-1

FRANCHISING AND INDEPENDENT

Competition Finals 11:00 a.m. Building A 313

All events will be held in the Georgia World Congress Center unless otherwise noted. All student events are listed in blue.

Franchising

Independent

37

COMPETITIVE EVENTS AGENDA

ENTREPRENEURSHIP PROMOTION PROJECT

SAT 5.3 Series Director’s/ Assistant Series Directors’ Briefing 9:30 a.m. Building A 307

SUN 5.4

MON 5.5

TUE 5.6

Series Director’s/Adult Assistants’ Briefing 9:00 a.m. Georgia Dome

Section 128

Series Director’s/Adult Assistants’ Briefing 7:30 a.m. Exhibit Hall A-1

Series Director 7:00 a.m. Exhibit Hall A-1

Participants’ Briefing/ Manual Registration 10:30 a.m. Georgia Dome

Section 128

ENTREPRENEURSHIP WRITTEN

Series Director’s/ Assistant Series Directors’ Briefing 9:30 a.m. Building A 307

Series Director’s/Adult Assistants’ Briefing 9:00 a.m. Georgia Dome

Section 122 Participants’ Briefing/ Manual Registration 10:30 a.m. Georgia Dome

Section 122

FASHION MERCHANDISING PROMOTION PLAN

FINANCE OPERATIONS RESEARCH

Series Director’s/ Assistant Series Directors’ Briefing 9:30 a.m. Building A 308

Series Director’s/ Assistant Series Directors’ Briefing 9:30 a.m. Building A 307

Series Director’s/ Assistant Series Directors’ Briefing 9:30 a.m. Building A 307

Competition Preliminaries Noon Building A 313

Series Director’s/Adult Assistants’ Briefing 7:30 a.m. Exhibit Hall A-1

Participants’ Briefing/ Testing/Manual Registration 2:00 p.m. Building B 313

Competition Preliminaries 10:00 a.m. Building A 314

Series Director’s/Adult Assistants’ Briefing 9:00 a.m. Georgia Dome

Sections 234-235

Series Director’s/Adult Assistants’ Briefing 7:30 a.m. Exhibit Hall A-1

Series Director’s/Adult Assistants’ Briefing 9:00 a.m. Georgia Dome

Section 127 Participants’ Briefing/ Manual Registration 10:30 a.m. Georgia Dome

Section 127

38

Series Director’s/Adult Assistants’ Briefing 7:30 a.m. Exhibit Hall A-1

Series Director’s/Adult Assistants’ Briefing 1:00 p.m. Building B 313

Participants’ Briefing/ Manual Registration 10:30 a.m. Georgia Dome

Sections 234-235

FINANCIAL LITERACY PROMOTION PROJECT

Competition Preliminaries Noon Building A 313

Competition Preliminaries Noon Building A 313

Series Director’s/Adult Assistants’ Briefing 7:30 a.m. Exhibit Hall A-1 Competition Preliminaries Noon Building A 313

Series Director’s/Adult Assistants’ Briefing 10:30 a.m. Exhibit Hall A-1 Competition Finals Noon Building A 313

Series Director 7:00 a.m. Exhibit Hall A-1 Series Director’s/Adult Assistants’ Briefing 10:30 a.m. Exhibit Hall A-1 Competition Finals Noon Building A 313

Series Director 7:00 a.m. Exhibit Hall A-1 Series Director’s/Adult Assistants’ Briefing 10:00 a.m. Exhibit Hall A-1 Competition Finals 11:00 a.m. Building A 313

Series Director 7:00 a.m. Exhibit Hall A-1 Series Director’s/Adult Assistants’ Briefing 10:30 a.m. Exhibit Hall A-1 Competition Finals Noon Building A 313

Series Director 7:00 a.m. Exhibit Hall A-1 Series Director’s/Adult Assistants’ Briefing 10:30 a.m. Exhibit Hall A-1 Competition Finals Noon Building A 313

All events will be held in the Georgia World Congress Center unless otherwise noted. All student events are listed in blue.

SAT 5.3

SUN 5.4

MON 5.5

TUE 5.6

Series Director’s/ Assistant Series Directors’ Briefing 9:30 a.m. Building A 310

Series Director’s/Adult Assistants’ Briefing 1:00 p.m.

Building B Thomas Murphy Ballroom

Section 2

Series Director’s/Adult Assistants’ Briefing 7:30 a.m. Exhibit Hall A-3

Series Director’s/Adult Assistants’ Briefing 8:00 a.m. Exhibit Hall A-1

Competition Preliminaries 8:00 a.m. Building A 312

Competition Finals 8:30 a.m. Building A 314

Series Director’s/Adult Assistants’ Briefing 1:00 p.m. Exhibit Hall A-3

Series Director’s/Adult Assistants’ Briefing 9:00 a.m. Exhibit Hall A-1

Competition Preliminaries 1:30 p.m. Building A 311

Competition Finals 9:30 a.m. Building A 314

Series Director’s/Adult Assistants’ Briefing 7:30 a.m. Exhibit Hall A-3

Series Director’s/Adult Assistants’ Briefing 8:00 a.m. Exhibit Hall A-1

Competition Preliminaries 8:00 a.m. Building A 312

Competition Finals 8:30 a.m. Building A 314

Series Director’s/Adult Assistants’ Briefing 7:30 a.m. Exhibit Hall A-1

Series Director 7:00 a.m. Exhibit Hall A-1

Participants’ Briefing/ Testing 2:00 p.m.

Building B Thomas Murphy Ballroom

Section 2 Series Director’s/ Assistant Series Directors’ Briefing 9:30 a.m. Building A 309

Series Director’s/Adult Assistants’ Briefing 8:00 a.m.

Building A 402 Participants’ Briefing/ Testing 9:00 a.m.

Building A 402

Series Director’s/ Assistant Series Directors’ Briefing 9:30 a.m. Building A 310

Series Director’s/Adult Assistants’ Briefing 1:00 p.m.

Building B Thomas Murphy Ballroom

Section 3 Participants’ Briefing/ Testing 2:00 p.m.

Building B Thomas Murphy Ballroom

Section 3

Series Director’s/ Assistant Series Directors’ Briefing 9:30 a.m. Building A 307

Series Director’s/Adult Assistants’ Briefing 9:00 a.m. Georgia Dome

Sections 232-233 Participants’ Briefing/ Manual Registration 10:30 a.m. Georgia Dome

Sections 232-233

Series Director’s/ Assistant Series Directors’ Briefing 9:30 a.m. Building A 308

Competition Preliminaries Noon Building A 313

Series Director’s/Adult Assistants’ Briefing 10:30 a.m. Exhibit Hall A-1 Competition Finals Noon Building A 313

Series Director’s/Adult Assistants’ Briefing 1:00 p.m. Building B 309

Series Director’s/Adult Assistants’ Briefing 7:30 a.m. Exhibit Hall A-1

Series Director’s/Adult Assistants’ Briefing 9:30 a.m. Exhibit Hall A-1

Participants’ Briefing/ Testing 2:00 p.m. Building B 309

Competition Preliminaries 8:00 a.m. Building A 314

Competition Finals 11:00 a.m. Building A 313

All events will be held in the Georgia World Congress Center unless otherwise noted. All student events are listed in blue.

FINANCIAL SERVICES TEAM DECISION MAKING

FOOD MARKETING SERIES

HOSPITALITY SERVICES TEAM DECISION MAKING

HOSPITALITY AND TOURISM OPERATIONS RESEARCH

HOSPITALITY AND TOURISM PROFESSIONAL SELLING

39

COMPETITIVE EVENTS AGENDA

HOTEL AND LODGING MANAGEMENT SERIES

HUMAN RESOURCES MANAGEMENT SERIES

INTERNATIONAL BUSINESS PLAN

SAT 5.3 Series Director’s/ Assistant Series Directors’ Briefing 9:30 a.m. Building A 309

SUN 5.4

MON 5.5

TUE 5.6

Series Director’s/Adult Assistants’ Briefing 1:00 p.m.

Building A 402

Series Director’s/Adult Assistants’ Briefing 7:30 a.m. Exhibit Hall A-3

Series Director’s/Adult Assistants’ Briefing 9:00 a.m. Exhibit Hall A-1

Competition Preliminaries 8:00 a.m. Building A 311

Competition Finals 9:30 a.m. Building A 314

Participants’ Briefing/ Testing 2:00 p.m.

Building A 402

Series Director’s/ Assistant Series Directors’ Briefing 9:30 a.m. Building A 309

Series Director’s/Adult Assistants’ Briefing 1:00 p.m. Building A 312

Series Director’s/Adult Assistants’ Briefing 1:00 p.m. Exhibit Hall A-3

Series Director’s/Adult Assistants’ Briefing 9:00 a.m. Exhibit Hall A-1

Participants’ Briefing/ Testing 2:00 p.m. Building A 312

Competition Preliminaries 1:30 p.m. Building A 311

Competition Finals 9:30 a.m. Building A 314

Series Director’s/ Assistant Series Directors’ Briefing 9:30 a.m. Building A 307

Series Director’s/Adult Assistants’ Briefing 9:00 a.m. Georgia Dome

Section 120

Series Director’s/Adult Assistants’ Briefing 7:30 a.m. Exhibit Hall A-1

Series Director 7:00 a.m. Exhibit Hall A-1

Participants’ Briefing/ Manual Registration 10:30 a.m. Georgia Dome

Section 120

LEARN AND EARN PROJECT

Series Director’s/ Assistant Series Directors’ Briefing 9:30 a.m. Building A 307

Series Director’s/Adult Assistants’ Briefing 9:00 a.m. Georgia Dome

Section 126 Participants’ Briefing/ Manual Registration 10:30 a.m. Georgia Dome

Section 126

MARKETING COMMUNICATIONS TEAM DECISION MAKING

40

Series Director’s/ Assistant Series Directors’ Briefing 9:30 a.m. Building A 310

Series Director’s/Adult Assistants’ Briefing 8:00 a.m.

Building B Thomas Murphy Ballroom

Section 2 Participants’ Briefing/ Testing 9:00 a.m.

Building B Thomas Murphy Ballroom

Section 2

Competition Preliminaries Noon Building A 313

Series Director’s/Adult Assistants’ Briefing 7:30 a.m. Exhibit Hall A-1 Competition Preliminaries Noon Building A 313

Series Director’s/Adult Assistants’ Briefing 10:30 a.m. Exhibit Hall A-1 Competition Finals Noon Building A 313

Series Director 7:00 a.m. Exhibit Hall A-1 Series Director’s/Adult Assistants’ Briefing 10:30 a.m. Exhibit Hall A-1 Competition Finals Noon Building A 313

Series Director’s/Adult Assistants’ Briefing 7:30 a.m. Exhibit Hall A-3

Series Director’s/Adult Assistants’ Briefing 8:00 a.m. Exhibit Hall A-1

Competition Preliminaries 8:00 a.m. Building A 312

Competition Finals 8:30 a.m. Building A 314

All events will be held in the Georgia World Congress Center unless otherwise noted. All student events are listed in blue.

SAT 5.3

SUN 5.4

MON 5.5

TUE 5.6

Series Director’s/ Assistant Series Directors’ Briefing 9:30 a.m. Building A 309

Series Director’s/Adult Assistants’ Briefing 8:00 a.m. Building A 312

Series Director’s/Adult Assistants’ Briefing 7:30 a.m. Exhibit Hall A-3

Series Director’s/Adult Assistants’ Briefing 9:00 a.m. Exhibit Hall A-1

Participants’ Briefing/ Testing 9:00 a.m. Building A 312

Competition Preliminaries 8:00 a.m. Building A 311

Competition Finals 9:30 a.m. Building A 314

Series Director’s/ Assistant Series Directors’ Briefing 9:30 a.m. Building A 311

Series Director’s/Adult Assistants’ Briefing 8:00 a.m. Building B 309

Series Director’s/Adult Assistants’ Briefing 7:30 a.m. Exhibit Hall A-3

Series Director’s/Adult Assistants’ Briefing 9:00 a.m. Exhibit Hall A-1

Participants’ Briefing/ Testing 9:00 a.m. Building B 309

Competition Preliminaries 8:00 a.m. Building A 312

Competition Finals 10:00 a.m. Building A 314

PRINCIPLES OF BUSINESS MANAGEMENT AND ADMINISTRATION

Series Director’s/ Assistant Series Directors’ Briefing 9:30 a.m. Building A 311

Series Director’s/Adult Assistants’ Briefing 8:00 a.m. Building B 313

Series Director’s/Adult Assistants’ Briefing 1:00 p.m. Exhibit Hall A-3

Series Director’s/Adult Assistants’ Briefing 9:00 a.m. Exhibit Hall A-1

PRINCIPLES OF FINANCE

Participants’ Briefing/ Testing 9:00 a.m. Building B 313

Competition Preliminaries 1:30 p.m. Building A 312

Competition Finals 10:00 a.m. Building A 314

Series Director’s/ Assistant Series Directors’ Briefing 9:30 a.m. Building A 311

Series Director’s/Adult Assistants’ Briefing 8:00 a.m. Building B 313

Series Director’s/Adult Assistants’ Briefing 1:00 p.m. Exhibit Hall A-3

Series Director’s/Adult Assistants’ Briefing 9:00 a.m. Exhibit Hall A-1

Participants’ Briefing/ Testing 9:00 a.m. Building B 313

Competition Preliminaries 1:30 p.m. Building A 312

Competition Finals 10:00 a.m. Building A 314

Series Director’s/ Assistant Series Directors’ Briefing 9:30 a.m. Building A 311

Series Director’s/Adult Assistants’ Briefing 8:00 a.m. Building B 313

Series Director’s/Adult Assistants’ Briefing 7:30 a.m. Exhibit Hall A-3

Series Director’s/Adult Assistants’ Briefing 9:00 a.m. Exhibit Hall A-1

Participants’ Briefing/ Testing 9:00 a.m. Building B 313

Competition Preliminaries 8:00 a.m. Building A 312

Competition Finals 10:00 a.m. Building A 314

All events will be held in the Georgia World Congress Center unless otherwise noted. All student events are listed in blue.

MARKETING MANAGEMENT SERIES

PRINCIPLES OF HOSPITALITY AND TOURISM

PRINCIPLES OF MARKETING

41

COMPETITIVE EVENTS AGENDA

PROFESSIONAL SELLING

PUBLIC RELATIONS PROJECT

SAT 5.3

SUN 5.4

MON 5.5

TUE 5.6

Series Director’s/ Assistant Series Directors’ Briefing 9:30 a.m. Building A 308

Series Director’s/Adult Assistants’ Briefing 1:00 p.m. Building A 404

Series Director’s/Adult Assistants’ Briefing 7:30 a.m. Exhibit Hall A-1

Series Director’s/Adult Assistants’ Briefing 9:30 a.m. Exhibit Hall A-1

Participants’ Briefing/ Testing 2:00 p.m. Building A 404

Competition Preliminaries 8:00 a.m. Building A 314

Competition Finals 11:00 a.m. Building A 313

Series Director’s/ Assistant Series Directors’ Briefing 9:30 a.m. Building A 307

Series Director’s/Adult Assistants’ Briefing 9:00 a.m. Georgia Dome

Section 125

Series Director’s/Adult Assistants’ Briefing 7:30 a.m. Exhibit Hall A-1

Series Director 7:00 a.m. Exhibit Hall A-1

Participants’ Briefing/ Manual Registration 10:30 a.m. Georgia Dome

Section 125

QUICK SERVE RESTAURANT MANAGEMENT SERIES

RESTAURANT AND FOOD SERVICE MANAGEMENT SERIES

RETAIL MERCHANDISING SERIES

42

Competition Preliminaries Noon Building A 313

Series Director’s/Adult Assistants’ Briefing 10:30 a.m. Exhibit Hall A-1 Competition Finals Noon Building A 313

Series Director’s/ Assistant Series Directors’ Briefing 9:30 a.m. Building A 309

Series Director’s/Adult Assistants’ Briefing 1:00 p.m. Building A 313

Series Director’s/Adult Assistants’ Briefing 1:00 p.m. Exhibit Hall A-3

Series Director’s/Adult Assistants’ Briefing 9:00 a.m. Exhibit Hall A-1

Participants’ Briefing/ Testing 2:00 p.m. Building A 313

Competition Preliminaries 1:30 p.m. Building A 311

Competition Finals 9:30 a.m. Building A 314

Series Director’s/ Assistant Series Directors’ Briefing 9:30 a.m. Building A 309

Series Director’s/Adult Assistants’ Briefing 1:00 p.m. Building A 315

Series Director’s/Adult Assistants’ Briefing 7:30 a.m. Exhibit Hall A-3

Series Director’s/Adult Assistants’ Briefing 9:00 a.m. Exhibit Hall A-1

Participants’ Briefing/ Testing 2:00 p.m. Building A 315

Competition Preliminaries 8:00 a.m. Building A 311

Competition Finals 9:30 a.m. Building A 314

Series Director’s/ Assistant Series Directors’ Briefing 9:30 a.m. Building A 309

Series Director’s/Adult Assistants’ Briefing 8:00 a.m. Building A 313

Series Director’s/Adult Assistants’ Briefing 7:30 a.m. Exhibit Hall A-3

Series Director’s/Adult Assistants’ Briefing 9:00 a.m. Exhibit Hall A-1

Participants’ Briefing/ Testing 9:00 a.m. Building A 313

Competition Preliminaries 8:00 a.m. Building A 311

Competition Finals 9:30 a.m. Building A 314

All events will be held in the Georgia World Congress Center unless otherwise noted. All student events are listed in blue.

SAT 5.3

SUN 5.4

MON 5.5

TUE 5.6

Series Director’s/ Assistant Series Directors’ Briefing 9:30 a.m. Building A 307

Series Director’s/Adult Assistants’ Briefing 9:00 a.m. Georgia Dome

Sections 230-231

Series Director’s/Adult Assistants’ Briefing 7:30 a.m. Exhibit Hall A-1

Series Director 7:00 a.m. Exhibit Hall A-1

Participants’ Briefing/ Manual Registration 10:30 a.m. Georgia Dome

Sections 230-231

Competition Preliminaries Noon Building A 313

Series Director’s/Adult Assistants’ Briefing 10:30 a.m. Exhibit Hall A-1 Competition Finals Noon Building A 313

Series Director’s/ Assistant Series Directors’ Briefing 9:30 a.m. Building A 309

Series Director’s/Adult Assistants’ Briefing 8:00 a.m. Building A 404

Series Director’s/Adult Assistants’ Briefing 1:00 p.m. Exhibit Hall A-3

Series Director’s/Adult Assistants’ Briefing 9:00 a.m. Exhibit Hall A-1

Participants’ Briefing/ Testing 9:00 a.m. Building A 404

Competition Preliminaries 1:30 p.m. Building A 311

Competition Finals 9:30 a.m. Building A 314

Series Director’s/ Assistant Series Directors’ Briefing 9:30 a.m. Building A 310

Series Director’s/Adult Assistants’ Briefing 8:00 a.m.

Building B Thomas Murphy Ballroom

Section 3

Series Director’s/Adult Assistants’ Briefing 7:30 a.m. Exhibit Hall A-3

Series Director’s/Adult Assistants’ Briefing 8:00 a.m. Exhibit Hall A-1

Competition Preliminaries 8:00 a.m. Building A 312

Competition Finals 8:30 a.m. Building A 314

Series Director’s/Adult Assistants’ Briefing 1:00 p.m. Building B 406

Series Director’s/Adult Assistants’ Briefing 7:30 a.m. Exhibit Hall A-1

Series Director 7:00 a.m. Exhibit Hall A-1

Participants’ Briefing/ Testing/Manual Registration 2:00 p.m. Building B 406

Competition Preliminaries 10:00 a.m. Building A 314

Series Director’s/Adult Assistants’ Briefing 9:00 a.m. Georgia Dome

Section 131

Series Director’s/Adult Assistants’ Briefing 7:30 a.m. Exhibit Hall A-1

Participants’ Briefing/ Testing 9:00 a.m.

Building B Thomas Murphy Ballroom

Section 3 Series Director’s/ Assistant Series Directors’ Briefing 9:30 a.m. Building A 308

Series Director’s/ Assistant Series Directors’ Briefing 9:30 a.m. Building A 307

Participants’ Briefing/ Manual Registration 10:30 a.m. Georgia Dome

Section 131

Competition Preliminaries 9:45 a.m. Building A 313

Series Director’s/Adult Assistants’ Briefing 10:00 a.m. Exhibit Hall A-1 Competition Finals 11:00 a.m. Building A 313

Series Director 7:00 a.m. Exhibit Hall A-1 Series Director’s/Adult Assistants’ Briefing 10:00 a.m. Exhibit Hall A-1

SPORTS AND ENTERTAINMENT MARKETING OPERATIONS RESEARCH

SPORTS AND ENTERTAINMENT MARKETING SERIES

SPORTS AND ENTERTAINMENT MARKETING TEAM DECISION MAKING

SPORTS AND ENTERTAINMENT PROMOTION PLAN

STOCK MARKET GAME

Competition Finals 11:15 a.m. Building A 313

All events will be held in the Georgia World Congress Center unless otherwise noted. All student events are listed in blue.

43

COMPETITIVE EVENTS AGENDA

TRAVEL AND TOURISM TEAM DECISION MAKING

SAT 5.3 Series Director’s/ Assistant Series Directors’ Briefing 9:30 a.m. Building A 310

SUN 5.4

MON 5.5

TUE 5.6

Series Director’s/Adult Assistants’ Briefing 1:00 p.m.

Building B Thomas Murphy Ballroom

Section 4

Series Director’s/Adult Assistants’ Briefing 7:30 a.m. Exhibit Hall A-3

Series Director’s/Adult Assistants’ Briefing 8:00 a.m. Exhibit Hall A-1

Competition Preliminaries 8:00 a.m. Building A 312

Competition Finals 8:30 a.m. Building A 314

Participants’ Briefing/ Testing 2:00 p.m.

Building B Thomas Murphy Ballroom

Section 4 VBC Briefing (required) 7:30 a.m. Exhibit Hall A-2 VBC—Retail 9:00 a.m. Exhibit Hall A-2 VBC—Restaurant 9:30 a.m. Exhibit Hall A-2 VBC—Sports 10:00 a.m. Exhibit Hall A-2 VBC—Personal Finance 10:30 a.m. Exhibit Hall A-2

VIRTUAL BUSINESS CHALLENGE

VBC—Restaurant 9:00 a.m. Exhibit Hall A-2 VBC—Sports 9:30 a.m. Exhibit Hall A-2 VBC—Personal Finance 10:00 a.m. E xhibit Hall A-2 VBC—Retail 10:30 a.m. Exhibit Hall A-2

All events will be held in the Georgia World Congress Center unless otherwise noted. All student events are listed in blue.

GET FEEDBACK!

ON YOUR DECA COMPETITIVE EVENTS PERFORMANCE DECA’s competitor transcripts measure your achievement compared to other members from your association and all competitors within your competitive event at ICDC. Learn more and ask your advisor to order your transcript at www.deca.org/page/transcript.

Available for all DECA Competitive Events (except VBC) after June 2.

44

44

All events will be held in the Georgia World Congress Center unless otherwise noted. All student events are listed in blue.

EMERGING LEADER SERIES AGENDA SUN 5.4

Adult Assistants’ Briefing 8:00 a.m.

ASPIRE 8:30 a.m.

Executive Mentor Program 10:00 a.m.

Building A 411

Adult Assistants’ Briefing 8:00 a.m.

Building A 411

Building A 411

ASPIRE 8:30 a.m.–3:30 p.m.

Building A 411

Building A 407

ASPIRE 1:30 p.m.–3:30 p.m.

Building C 204

Adult Assistants’ Briefing 8:00 a.m.

ELEVATE 8:30 a.m.–3:30 p.m.

Building C 204

ELEVATE 8:30 a.m.–3:30 p.m.

Adult Assistants’ Briefing 8:00 a.m.

Building B 303

Adult Assistants’ Briefing 8:00 a.m.

Building B 303

EMPOWER 8:30 a.m.–3:30 p.m.

EMPOWER 8:30 a.m.–3:30 p.m.

Building C 204

Building C 204

Building B 303

Hyatt Regency Hotel Regency Ballroom

Adult Assistants’ Briefing 8:00 a.m.

IGNITE 8:30 a.m.–9:45 a.m.

Hyatt Regency Hotel Regency Ballroom

IGNITE Breakouts 8:30 a.m.–3:00 p.m.

Hyatt Regency Centennial Ballroom, Hanover C-E, Regency Ballroom

IGNITE Breakouts 10:00 a.m.–3:30 p.m.

Hyatt Regency Centennial Ballroom, Hanover C-E, Regency Ballroom

IGNITE Finale 3:30 p.m.

Adult Assistants’ Briefing 8:00 a.m.

THRIVE 8:30 a.m.–3:30 p.m.

Adult Assistants’ Briefing 8:00 a.m.

THRIVE 8:30 a.m.–3:30 p.m.

Series Director’s/ Assistant Series Directors’ Briefing 9:30 a.m. Building A 303

Omni Hotel International Ballroom Omni Hotel International Ballroom

SUN 5.4 Adult Assistants’ Briefing 8:00 a.m.

Omni Hotel

Grand Ballroom D/E SBE Academy 8:30 a.m.– 4:00 p.m.

Omni Hotel

Grand Ballroom D/E

MON 5.5 Adult Assistants’ Briefing 7:30 a.m. Exhibit Hall A-1 Competition Preliminaries 8:00 a.m. Building A 311

FORMERLY CHAPTER MANAGEMENT ACADEMY

Building B 303

Adult Assistants’ Briefing 8:00 a.m.

SAT 5.3

FORMERLY SENIOR MANAGEMENT INSTITUTE

Building A 411

Adult Assistants’ Briefing 8:00 a.m.

MON 5.5

FORMERLY DECA LEADS

Hyatt Regency Hotel Regency Ballroom FORMERLY LEADERSHIP DEVELOPMENT ACADEMY

Hyatt Regency Hotel Regency Ballroom

Omni Hotel International Ballroom Omni Hotel International Ballroom

FORMERLY THRIVE ACADEMY

TUE 5.6 Series Director’s/Adult Assistants’ Briefing 10:00 a.m. Exhibit Hall A-1 Competition Finals Noon Building A 314

All events will be held in the Georgia World Congress Center unless otherwise noted. All student events are listed in blue.

SCHOOL-BASED ENTERPRISE ACADEMY

45

NEW ADVISOR ACADEMY

ELECTION SESSIONS Saturday, May 3 Officer Candidate Orientation and Interviews 9:00 a.m.

Building A 405

Nominating Committee Briefing 9:00 a.m.

Building A 407

Sunday, May 4 Voting Delegates’ Briefing and Presidential Campaign Session 5:00 p.m. Omni Hotel, International Ballroom DEF Regional Campaign Sessions

Omni Hotel

Central Region Grand Ballroom B North Atlantic Region International Ballroom A Southern Region International Ballroom DEF Western Region Grand Ballroom A

Tuesday, May 6 Voting Delegates’ Seating 11:00 a.m.

Building B 313

Business and Election Session 11:30 a.m.

Sponsored by Microsoft and Pepsico Chilled DSD Designed for new and developing advisors with up to five years of experience, DECA’s New Advisor Academy explains how DECA’s Comprehensive Learning Program integrates into classroom instruction, applies learning, connects to business and promotes competition. A blend of philosophy and practical instructional techniques, the New Advisor Academy empowers each advisor to “be a hero” in the classroom.

SUNDAY, MAY 4 DECA CONNECTS TO THE CLASSROOM 9:00 a.m.

MONDAY, MAY 5 TAKE YOUR CHAPTER TO THE NEXT LEVEL

Building B 203

Starting Strong First Year and Beyond Learn what it takes to start a DECA chapter from day one and then maintain the momentum beyond your first year. A panel of advisors with different levels of experience will deliver strategies to help you!

10:00 a.m.

Building B 313

Wednesday, May 7 New National Officer Orientation 8:30 a.m.

Omni Hotel

DECA’s Comprehensive Learning Program Learn how to use DECA’s expansive programs to enhance teaching and learning.

11:00 a.m.

DECA Connects Learn how to demonstrate DECA’s connection to Career Clusters, Common Core Standards and 21st Century Skills to create value in the education process.

Noon Lunch (on your own) 1:00 p.m.

SUMMER INSTITUTES BRING YOUR CLASSROOM TO LIFE WITH DECA

JUNE 24–27, 2014 | PROVIDENCE, RI Register today at www.deca.org/events/classroomtolife

BEST PRACTICES TO ENHANCE STUDENT ACHIEVEMENT

JUNE 30–JULY 3, 2014 | DENVER, CO Register today at www.deca.org/events/institute

2:00 p.m.

Competitive Events In the Classroom Learn how to integrate competitive events into your classroom instruction through engaging activities and projects.

For questions or more information, contact Michelle Walker at michelle_walker@deca.org or 703-860-5000.

Building B 203

What’s Your DECA Philosophy?

Learn how to structure your DECA chapter to set strategies to meet goals that will take your chapter to the next level. Understand why having a set philosophy about DECA will help you meet your intended outcomes for your members.

10:00 a.m.

Engaging Your Members Learn how to engage your leadership team and set goals that will keep all your chapter members involved all year long.

11:00 a.m.

Creating Your DECA Identity How do you want your DECA chapter to be perceived by students, administrators and the community?

Learn how to make DECA cool by creating an identity through branding, membership recruitment and communications strategies.

Noon Lunch (on your own) 1:00 p.m.

Cool Ideas During this two-hour session, network with experienced colleagues in a series of round-table discussions and receive tangible cool ideas you can take back to the classroom.

3:00 p.m.

Making It Count!

During this 15-minute session, set action plans for when you return to the classroom.

MONDAY, MAY 5 | WORKSHOP FOR ALL ADVISORS 3:30 p.m.

Both institutes hosted and sponsored by

46

DECA’s Competitive Events DECA’s competitive events program is a tremendous motivator helping students learn classroom content. Get an overview of the foundation of the program as well as the types of events.

9:00 a.m.

Building B Thomas Murphy Ballroom, Section 3

DECA’s Competitive Events Program Update and Focus Group Session Learn about new events for 2014-2015 and topics for Business Operations Research Events, Professional Selling Events and the Financial Consulting Event.

Additionally, attendees will be able to express their opinions on a variety of issues related to competitive events. Feedback collected will be utilized by the Competitive Events Taskforce during the upcoming school year.

All events will be held in the Georgia World Congress Center unless otherwise noted. All student events are listed in blue.

SNEAK PEAK

Look at these great items that will be available exclusively at ICDC 2014.

48

49

2014-2015 PREVIEW 51

In DECA, we talk a lot about our goals, principles and achievements. We have impressive statistics about how many countries our chapters are located in and who our messages reach. We offer scholarships, awards, events and conferences and even host guest speakers, talented performers and great leaders.

But is that all DECA is? No, because DECA is more than competitive events, blazers and medallions.

DECA is you.

You are the 220,000 high school and college members who proudly wear our DECA blazers and uphold DECA’s mission to prepare emerging leaders and entrepreneurs. You are fundraisers, you are competitors, you are leaders, you are advocates, and you are the future. You are the ones who tweet #DECALove and work all year long for one priceless moment on our international stage.

The truth is that without you, DECA is nothing. And so, DECA is dedicating the next year to celebrating all 220,000 of you who make DECA possible. We want to see each and every one of you declare your place in this organization that you care so much about, whether it’s through a tweet, photo, project, event or DECA Direct article.

We want to hear you say, “I am DECA.”

TELL US YOUR DECA STORY.

#IAMDECA 52

NEW COMPETITIVE EVENTS PERSONAL FINANCIAL LITERACY EVENT

DECA WELCOMES NEW EXECUTIVE DIRECTOR Paul A. Wardinski has been selected as the incoming executive director of DECA Inc. He will join the staff June 1, 2014, as the deputy executive director and assume the executive director position when Dr. Edward L. Davis retires this fall.

Wardinski brings nearly 30 years of experience in educational leadership and management, serving in roles from a marketing education teacher and DECA advisor to secondary education administrator, including two high school principalships. Most recently, he was the Director of the Office of Professional and Life Skills in the Instructional Services Department for Fairfax County Public Schools (Va.), the 11th largest school district in the United States.

Beginning his DECA experience as a student member over 33 years ago, Wardinski served as a DECA advisor for 11 years before assuming various administrative positions. Since then, Wardinski has continued his involvement with DECA, serving as a competitive events coordinator at DECA’s International Career Development Conference for the past 17 years. In addition, he has served on the DECA Competitive Events Taskforce since 2012, received the DECA Inc. Outstanding Service Award in 2012, authored nearly 400 competitive events scenarios and participated in numerous scholarship and program reviews. Wardinski was also part of a small team that created the sports and entertainment marketing curriculum in Va., and served as a reviewer and consulting editor for numerous textbooks.

Designed for first-year DECA members, the Personal Financial Literacy Event consists of two major parts: a 100-item exam based on personal finance performance indicators and a role-play with a judge. This event will be similar to a Principles of Business Administration Event.

FINANCIAL CONSULTING EVENT

The Financial Consulting Event will join the Professional Selling Events but will emphasize providing guidance and advice on financial decisions. A new topic will be presented annually in the DECA Guide.

VIRTUAL BUSINESS CHALLENGE – HOTEL PILOT

DECA will pilot the new Virtual Business Challenge – Hotel Management simulation, which was developed in cooperation with the J. Willard and Alice S. Marriott Foundation.

Wardinski was selected through a nation-wide search led by the DECA Inc. Board of Directors. He will become only the fourth person to serve as executive director in the organization’s 67-year history.

Wardinski earned a B.S. in marketing education from Virginia Polytechnic Institute and State University and an M.E. in educational leadership from George Mason University in Va.

53

CHAPTER CAMPAIGNS

CELEBRATE DECA MONTH IN NOVEMBER

■ deca.org/page/campaigns

MEMBERSHIP CAMPAIGN Guide your membership efforts by meeting these goals.

20

MORE STUDENTS THAN LAST YEAR

20 ALUMNI

DEADLINE

DECEMBER

1

20

PROFESSIONALS

Earn ACHIEVEMENT LEVEL by meeting the requirements in any ONE of the categories (students, alumni and professionals) of the Membership Campaign and receive a pennant and certificate.

Earn THRIVE LEVEL by meeting the requirements in any TWO of the categories of the Membership Campaign and receive a pennant, plaque, flag and three allocations to attend the THRIVE ACADEMY at ICDC!

GLOBAL ENTREPRENEURSHIP WEEK CAMPAIGN

Activities must occur during November 17-23, 2014. Chapter must be registered with Global Entrepreneurship Week prior to the week.

3

IDEA CHALLENGE ENTRIES

3

SUCCESS STORIES OF ALUMNI ENTREPRENEURS

3

SCHOOL/ COMMUNITY OUTREACH ACTIVITIES Earn ACHIEVEMENT LEVEL by meeting the requirements in any ONE of the three DECA Month Chapter Campaigns (Global Entrepreneurship Week Campaign, Promotional Campaign, and Community Service Campaign) and receive a pennant and certificate.

PROMOTIONAL CAMPAIGN

Conduct these activities from the beginning of your school year through DECA Month.

3

SCHOOL OUTREACH ACTIVITIES

3

SUCCESS STORIES OF ALUMNI

3

Earn THRIVE LEVEL by meeting the requirements in any TWO of the three DECA Month Chapter Campaigns (Global Entrepreneurship Week Campaign, Promotional Campaign, and Community Service Campaign) and receive a pennant, plaque, flag and three allocations to attend the THRIVE ACADEMY at ICDC!

COMMUNITY OUTREACH ACTIVITIES

COMMUNITY SERVICE CAMPAIGN

Conduct a community service activities from the beginning of your school year through DECA Month.

DECEMBER

1

OR MORE COMMUNITY SERVICE ACTIVITIES

75%

OR MORE PARTICIPATION OF YOUR DECA MEMBERS

ADVOCACY CAMPAIGN

1

SCHOOL OUTREACH 54ACTIVITIES

3

PUBLIC POLICYMAKERS OUTREACH

DEADLINE

FORM OF PUBLICITY OR PROMOTION

DEADLINE

Advocate during Career and Technical Education Month in February.

3

1

3

COMMUNITY OUTREACH ACTIVITIES

MARCH

2

Meet the requirements in the Advocacy Campaign during February and receive a pennant, special plaque from DECA’s Congressional Advisory Board and a letter of recognition sent to your school administrator and government officials.

YOUR SOURCE FOR ALL THINGS DECA

DECADIRECT.ORG

IDEA CHALLENGE 2014

FIND A NEW USE FOR A COMMON, EVERYDAY ITEM.

■

NOVEMBER 13-20, 2014 unleashingideas.org/challenge

55

DECA INSTITUTE FOR EDUCATIONAL EXCELLENCE

REAL DECA LEADERS DON’T TAKE THE SUMMER OFF

EMERGING LEADER SUMMIT JULY 19-21, 2014 | PHOENIX

■ deca.org/events/summit

NOVEMBER 21-23, 2014 WASHINGTON, D.C.

56

DECA CONFERENCES ■ deca.org/conferences/highschool

INNOVATIONS AND ENTREPRENEURSHIP CONFERENCE

NOV. 21-23, 2014 | WASHINGTON, D.C.

WRLC

POWER

CRLC

NOV. 13-15, 2014 ANAHEIM

NOV. 21-23, 2014 WASHINGTON, D.C.

DEC. 5-7, 2014 MINNEAPOLIS

THE NEW YORK EXPERIENCE

DECEMBER 3-7 AND 10-14 | NEW YORK CITY

SPORTS AND ENTERTAINMENT MARKETING CONFERENCE

FEBRUARY 4-8, 2015 | ORLANDO

INTERNATIONAL CAREER DEVELOPMENT CONFERENCE

APRIL 25-28, 2015 | ORLANDO

57

CONFERENCE PROFESSIONALISM ICDC DRESS CODE

ICDC CODE OF CONDUCT

Professional appearance is an important aspect of the overall preparation of DECA members for the business world. To that end, DECA supports a dress code for its career-based functions that exemplifies the highest standards of professionalism while being non-discriminatory between males and females.

The conduct, practices and procedures are approved by the Board of Directors of DECA Inc. and apply to both students and adults.

DECA’s board of directors has developed the following official dress standards for the International Career Development Conference. Students, advisors and chaperones must follow the dress code.

Competitors must wear an official DECA blazer during interaction with the judges. While official DECA blazers are not required during briefing and testing, professional business dress is required.

Professional dress should also be worn to all conference sessions including workshops and special meal functions such as luncheons.

For a more polished, professional appearance, it is recommended that attendees wear appropriate hosiery/socks.

An official DECA blazer is required to receive recognition/an award on stage.

WHEN APPEARING BEFORE JUDGES FEMALES: Official DECA blazer with dress skirt or dress slacks and a dress blouse or official blazer with a dress; dress shoes MALES:

Official DECA blazer with dress slacks, collared dress shirt and necktie; dress shoes and dress socks

DECA GENERAL SESSIONS, MEAL FUNCTIONS FEMALES: Business suit or blazer with dress blouse and dress skirt or dress slacks or business dress; dress shoes MALES:

Business suit or sport coat with dress slacks, collared dress shirt and necktie; dress shoes and dress socks

EVENT BRIEFING, MANUAL REGISTRATION AND TESTING, LEADERSHIP ACADEMIES/INSTITUTES FEMALES: Dress blouse or dress sweater with dress skirt or dress slacks (blazer optional) or business dress; dress shoes MALES:

Collared dress shirt and necktie with dress slacks (blazer optional); dress shoes and dress socks

DECA BUSINESS CASUAL • Casual slacks (e.g., Dockers), blouse or shirt, socks and casual shoes.

• Jeans, t-shirts and athletic shoes are not included in business casual attire.

UNACCEPTABLE DURING DECA ACTIVITIES • Skin-tight or revealing clothing • Midriff-baring clothing • Swimwear • Athletic clothing • Leggings or graphic designed hosiery/tights • Clothing with printing that is suggestive, obscene or promotes illegal substances When judging adherence to the dress code, DECA asks that advisors, teachers and chaperones use observation as the tool for assessing compliance. DECA does not support or condone the touching of students or their clothing as a means of determining whether or not a student is following the dress code guidelines.

1. The term “delegate” shall mean any DECA member, including advisors, attending ICDC (High School, Collegiate, Alumni, Professional).

2. There shall be no defacing of public property. Any damage to any property or furnishing in the hotel rooms or building must be paid for by the individual or chapter responsible.

3. Delegates must wear identification badges at all times.

4. Delegates shall refrain from using inappropriate or profane language at all times.

5. Delegates shall refrain from verbal, physical or sexual harassment, hazing or name calling.

6. Delegates shall respect the rights and safety of other hotel guests.

7.

Delegates shall not possess alcoholic beverages, narcotics or weapons in any form at any time under any circumstances.

8. Delegates shall refrain from gambling—playing cards, dice or games of chance for money or other items of value.

9. Use of tobacco products by delegates is prohibited at ALL DECA functions.

10. Delegates must adhere to the dress code at all times.

11. Delegates must not dress or behave in a manner that can be interpreted as sexually explicit.

12. Delegates shall keep their adult advisors informed of their activities and whereabouts at all times.

13. No delegate shall leave the hotel (except for authorized events) unless permission has been received from chapter and chartered association advisors.

14. Delegates should be prompt and prepared for all activities.

15. Delegates should be financially prepared for all activities.

16. Delegates are required to attend all general sessions and activities assigned, including workshops, competitive events, committee meetings, etc., for which they are registered unless engaged in some specific assignment taking place at the same time.

17. Delegates will spend nights at their assigned hotel and in their assigned room. No guests are allowed during curfew hours. DELEGATES WILL BE QUIET AT CURFEW. 18. Curfew will be enforced. Curfew means the delegate will be in his/her assigned room.

19. Chartered associations will be responsible for delegates’ conduct.

20. Delegates ignoring or violating any of the above rules will subject their entire delegation to being unseated and their candidates or competitive events participants to being disqualified. Individual delegates may be sent home immediately at their own expense.

21. Tasteful casual wear will be accepted during specific social functions as designated during orientation sessions.

59

CONFERENCE MAP & TRANSPORTATION 8

Pine St NW

Hunnicutt

Lovejoy

Civic Center Station

ie irl Fa W al l

Ala ba ma

h yt rs Fo

Five Points allowing for Station

Lu ck ie

d oa Br

John Wesley

Hilton Atlanta Hyatt Regency Atlanta Atlanta Marriott Marquis Ritz-Carlton Atlanta Sheraton Atlanta Twelve Centennial Park W Atlanta-Downtown Melia Hotel Atlanta

Curbside, John Portman Boulevard Curbside, Peachtree Street Curbside, Baker Street Curbside Lobby, Outside UPS Store Curbside, Ivan Allen Jr. Blvd.

Curbside, Ivan Allen Jr. Blvd.

Curbside, Linden Ave.

DAILY CONFERENCE SHUTTLE SCHEDULE

SATURDAY, MAY 3

6:00 p.m.–Midnight*

Georgia Dome

SUNDAY, MAY 4

7:00 a.m.–5:00 p.m.*

Georgia World Congress Center

MONDAY, MAY 5

7:00 a.m.–8:00 p.m.*

Georgia World Congress Center

TUESDAY, MAY 6

60

7:00 a.m.–11:00 a.m.

Georgia Dome 11:00 a.m.–7:00 p.m.

Georgia World Congress Center 7:00 p.m.–Midnight* Georgia Dome (*Last departure to return to hotels.)

Dobbs Ave NW

= MARTA Station Auburn Ave NW

tur DECA will provide six interchangeable transportation routes easy and convenient St Kin SE gJ r Dr Congress Center. Upon arrival at your connections between the hotels and the Georgia World SW hotel, please ask the hotel staff for the up-to-date information regarding transportation.

ROUTE 1 Red

ROUTE 2 Blue

ROUTE 3 Green

ROUTE 4 Purple

ROUTE 5 Orange

ROUTE 6 Neon Pink

Ellis St. NW

ATLANTA

Edgewood Ave NE De ca

11

DOWNTOWN

N W

St NW

Po pl ar

ne Co

Dome-GWCC Station

Ma rtin Lu the r

14 10

Pe ac ht re e

Magnum St NW

t SW

W al to n

Peachtree Station

Ave NE

Mi tch ell S

Andrew Young Int’l Blvd. NE M ar ga re W tM illi am itc s he St ll g Sq N rin W Sp

2

k ar lP nia n nte Ce

DECA SHUTTLE BUSES

Americas Mart

Piedmont

9

Americas Mart

St. NE

International Internat nternationa al Philips Arena Plaza Plaz z

N CN ter n e C

John Portman Blvd.

6

4

1 Courtland

Georgia Dome

7

u ssa Na

NW St

Northside Dr NW

A

NW St

tta rie Ma

B

y dr un Fo

Americas Mart

Peachtree Center Ave NE

C

St NW

3

Centennial Park Dr

Centennial Olympic Park

Pe ac ht re e

Spring

World of Coca-Cola

Currier St NE

Ave NE

W Peachtree Pl NW

W tN es W

NW

NW

Baker St NW

e Av

d on rm u Th

13

Simpson St NW

rk Pa

Georgia World Worrld Congress Center

5

12

Ivan Allen Jr Blvd

NW

Georgia Aquarium A

NW er im t La

W N St

Piedmont

St NW

g rin Sp

Mills St NW

Ivan Allen Jr Blvd NW

Pine St NE

St NW

W Peachtree St NW

Atlanta Marriott Marquis DoubleTree by Hilton Atlanta Downtown Embassy Suites Atlanta at Centennial Olympic Park Hilton Atlanta Hilton Garden Inn Atlanta Downtown Holiday Inn Centennial Park Hyatt Regency Atlanta Melia Hotel Atlanta Omni Hotel at CNN Center Ritz-Carlton Atlanta Sheraton Atlanta Twelve Centennial Park W Atlanta-Downtown Westin Peachtree Plaza

Fowler St

1.

2.

3.

4.

5.

6.

7.

8.

9.

10.

11.

12.

13.

14.

St NE

DECA ICDC Hotels

YOUR ATTENTION PLEASE! Something

BIG is coming…

May 6, 2014