The Ultimate DECA Power Trip 2021 Program

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WELCOME

GREETINGS FROM YOUR EXECUTIVE OFFICERS Welcome to The Ultimate DECA Power Trip!

Thank you for joining us to make this conference one to remember. Your attendance shows your dedication to enhancing your entrepreneurship and leadership skills.

Throughout your stay in historic Boston, you will have endless opportunities to network with emerging leaders from across the world of DECA to form meaningful connections that will last a lifetime. Be prepared to expand your horizons, grow your network and gain knowledge from experienced professionals as you begin the next chapter of your DECA journey. As this conference unfolds, you will gain firsthand leadership skills and knowledge that will mold you into the best version of yourself. We urge you to take advantage of all the opportunities that this conference has to offer as you unleash your true potential and amplify your inner greatness.

Your Executive Officer team is excited to welcome you to #DECAPowerTrip where the power is in your hands as you are on track to Maximize Your Momentum!

O’BRIAN MARTIN HIGH SCHOOL DIVISION PRESIDENT @hsdecapresident

SRIYA KOGANTI CENTRAL REGION VICE PRESIDENT @decacrvp

SARAH TRAN

NORTH ATLANTIC REGION VICE PRESIDENT @decanarvp

RAJAN CHITRAO SOUTHERN REGION VICE PRESIDENT @decasrvp

#DECAPOWERTRIP

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From social strategy and management to advertising, fashion marketing and management to service design, SCAD offers inspirational spaces that catapult your creative career.

* According to a recent study, 99% of Spring 2020 graduates were employed, pursuing further education, or both within 10 months of graduation.

Get started at scad.edu/apply.

WELCOME

GREETINGS FROM MASSACHUSETTS DECA Massachusetts DECA is honored to welcome you to The Ultimate DECA Power Trip in Boston!

On behalf of all of Massachusetts DECA, we can’t wait to share our spectacular city with you. With a rich, historical background and unique attractions, Boston has something for everyone. The city will allow you to reach #MaxMomentum through exploration and discovery. Locals and visitors alike gather together to enjoy the unique culture and endless opportunities.

Boston is a city of firsts—including the first American public school and the first American college. Boston is home to many top-tier institutions of higher learning, such as Harvard University, Northeastern University, Boston University and Boston College. Right outside of Boston are Babson College and Bentley University, which are both renowned for their business programs. The city hosts nearly 150,000 students who love to learn, give back and develop the city. During the day, you’ll find the people of Boston working hard to make the world a better place. At night, we cheer for our beloved sports teams: the Patriots, the Bruins, the Celtics and the Red Sox. Boston is also a hub for commerce and is home to popular shoe brands, Converse and New Balance, and to the breakfast empire, Dunkin’ Donuts. There are endless amounts of opportunities for everyone. Entrepreneurship flourishes as Boston consistently supports small start-ups and local businesses.

We hope your visit is magical and that you have an amazing #DECAPowerTrip. Explore and maximize your momentum in Boston, the city of champions!

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MASSACHUSETTS DECA ASSOCIATION OFFICER TEAM @mass_deca

#DECAPOWERTRIP

As you follow the Freedom Trail or explore the city, take a moment to stop and absorb the world around you. Take a selfie while throwing tea into the harbor at the site of the Boston Tea Party. Explore new cuisines at Quincy Market.

Make exciting discoveries at the Institute of Contemporary Art, the New England Aquarium, the Museum of Science and the Museum of Fine Arts, all while meeting new people with diverse backgrounds.

Undergraduate Programs Applied Mathematics Architectural Studies Behavior and Social Sciences Business Administration

A place to build your own road to success

Communication and Digital Media Computer Science and Artificial Intelligence Data and Business Analytics Design

IE University is an international university based in Spain, with an urban campus in Madrid and a historic and cultural campus in Segovia.

Students can personalize their educational experience to follow their personal and professional interests through electives and advanced seminars. IE University students gain real work experience through IE Labs and internships, which form part of their course. The programs are continuously present in the world ranking, as well as being among the top 30 universities for global employability.

RANKINGS

#1 #10 #25

Economics University in Spain

Laws University in Europe

University Worldwide

TIMES HIGHER EDUCATION Global University Employability Ranking 2020

45+

languages spoken on campus

74%

of student body is international

160

International Relations

partner universities

Philosophy, Politics, Law and Economics Dual Degrees Business Administration + Data and Business Analytics Business Administration + Design Business Administration + International Relations Business Administration + Laws Dual Degree in Economics + International Relations Laws + International Relations

FIND US ON

Philosophy, Politics, Law and Economics + Data and Business Analytics

An International University in SPAIN, Segovia & Madrid

DISCOVER MORE

HEALTH+SAFETY GUIDELINES Your health and safety is important! We are excited to return to an in-person Ultimate DECA Power Trip but want to promote the health and safety of everyone involved. As part of our plans to host a safe event, please follow our event requirements and recommendations below to prevent the spread of COVID-19.

MASK UP! The City of Boston is currently under an indoor mask mandate. This means that wearing a mask is required in all indoor spaces at the Ultimate DECA Power Trip.

Masks must be worn over the mouth and nose by everyone except when actively eating or drinking. Scan the QR code to learn more about the City of Boston’s mask requirements.

Boston Mask Requirements

IF YOU’RE SICK, STAY BACK If you develop symptoms of COVID-19 less than 10 days before or any time while attending The Ultimate DECA Power Trip, do not come to the event. Attendees who have suspected or confirmed COVID-19 illness are eligible to have most of their conference registration fee refunded with appropriate documentation.

FOLLOW TRAVEL GUIDELINES The U.S. Centers for Disease Control and Prevention (CDC) has guidelines for domestic travel during the COVID-19 pandemic. Scan the QR code to read more.

Domestic Travel Guidelines

LIABILITY WAIVERS

There are many hand sanitizer dispensers and regular cleaning in the public space and within the meeting rooms of the Westin Boston Seaport. To learn more about Marriott International’s Commitment to Clean, visit clean.marriott.com.

All participants must sign and return the COVID-19 Acknowledgment and Liability Waiver during on-site conference registration.

While there are no requirements for socially distancing, room sets have been set at a lower capacity than normal and with additional spacing when possible.

If a hotel guest contracts COVID-19, the Westin Boston Seaport would require them to conduct contact tracing to determine who else many have been exposed and will offer a quarantine plan.

In consultation with public health officials and the hotel, event staff may continuously update any requirements, recommendations or protocols to promote a safe event.

DECA Inc. has implemented protective measures and protocols aimed at reducing the likelihood of spread of the novel coronavirus (“COVID-19”) between participants and others attending its events. These measures and protocols are designed to be consistent with current guidance from the U.S. Centers for Disease Control and Prevention (“CDC”), as well as state and local authorities. However, DECA Inc. cannot guarantee that event participants will not be exposed to COVID-19 while participating in or attending its events.

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HOTEL PROTOCOLS

nurturing un

minds

conventional

A College of Business and Technology, Art and Design of the State University of New York

Business programs ranging from Production Management to Advertising and Marketing Communications to Entrepreneurship for the Fashion and Design Industries Nearly 50 programs to select from, blended with a rigorous liberal arts foundation, real-world curriculum, and career-based internships Live on campus and study in the heart of New York City Choose from 60+ student clubs and a wide range of athletics Join a community that fosters collaboration, a global perspective, and innovation

For more information, visit fitnyc.edu/admissions

AGENDA AT-A-GLANCE FRIDAY

NOVEMBER 19 3:00 PM - 6:00 PM

Registration

■ Elm Registration Desk

3:00 PM - 9:00 PM

Shop DECA ■ Elm Foyer

DOWNLOAD THE CONFERENCE APP deca.org/app

8:30 AM - 4:00 PM

Advisor Professional Learning Series ■ Carlton | See page 33

11:30 AM

Leadership Luncheon Honoring our chartered association officers and chartered association advisors. By invitation only.

■ Commonwealth Ballroom

11:30 AM - 12:45 PM

7:00 PM - 8:15 PM

Lunch on Your Own

■ Grand Ballroom | See page 13

1:00 PM - 4:00 PM

8:30 PM - 10:15 PM

■ See pages 27-31

Opening Session

Leadership Labs ■ See pages 15-17

11:30 PM

Curfew

SATURDAY NOVEMBER 20

7:00 AM - 4:00 PM

Conference Headquarters ■ Marina Foyer

8:00 AM - 4:00 PM

College, Career and Company Exhibits ■ Marina Foyer + Harbor Foyer | See pages 35-37

Learning Labs 4:30 PM

Experience Boston on Your Own 10:00 PM

DECA After Dark ■ Grand Ballroom | See page 39

11:30 PM

Curfew

SUNDAY NOVEMBER 21

9:00 AM - 10:30 AM

Closing Session

8:00 AM - 4:00 PM

Shop DECA

Advisors should pick up competitive events feedback forms at the Elm Registration Desk. Luggage storage is available during the session in the Commonwealth Ballroom.

■ Harbor Foyer

■ Grand Ballroom | See page 41

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Learning Labs ■ See pages 21-25

8:30 AM - 4:00 PM

Competitive Excellence Experience ■ Galleria | See page 19

#DECAPOWERTRIP

8:30 AM - 11:30 AM

5th

11:1

84%

@@@

in nation for boosting graduates’ earning potential

student to faculty ratio

students employed or registered for graduate school at commencement

admissions@ltu.edu www.ltu.edu Southfield, MI

ARCHITEC TURE AND DESIGN

ARTS AND SCIENCES

BUSINESS AND IT

ENGINEERING

ULTIMATE DECA MEMBER? DECA members who earn seven circles through the Learning Labs and Competitive Events Experience and visit 15 of the College, Career and Company exhibits are eligible to win a $300 Apple gift card and other cool prizes.

Turn in your #UltimateDECAMember card at conference headquarters in the Marina Foyer by 4:00 p.m. on Saturday for your chance to win. Winners will be announced at Sunday’s closing session.

CLASSROOM CONNECTION This conference will reinforce 21st century skills. Through participating in interactive sessions, DECA members will be able to: Financial, Economic, Business + Entrepreneurial Literacy · Make appropriate personal economic choices · Understand the role of the economy in society · Use entrepreneurial skills to enhance workplace productivity and career options Creativity + Innovations · Use a wide range of idea creation techniques · Create new and worthwhile ideas Critical Thinking + Problem Solving · Interpret information and draw conclusions based on the best analysis Communication + Collaboration

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· Demonstrate ability to work effectively and respectfully with diverse teams Leadership + Responsibility · Use interpersonal and problem-solving skills to influence and guide others toward a goal · Demonstrate integrity and ethical behavior in using influence and power · Act responsibly with the interests of the larger community in mind Partnership for 21st Century Skills

#DECAPOWERTRIP

WILL YOU BE AN

LEAD LEARN TO

AT THE INTERSECTION OF PEOPLE, TECHNOLOGY, AND BUSINESS.

The Cornell SC Johnson College of Business equips leaders at the intersection of people, technology, and business with the skills to lead in a rapidly changing world.

A Cornell business education is defined by our culture of collaboration, people-centered leadership, and data-driven innovation.

Our graduates lead the way forward.

Visit business.cornell.edu for more information

FRIDAY

7:00 PM GRAND BALLROOM

OPENING SESSION

Three minutes and 58 seconds. That is the amount of time it took Eddie Slowikowski to run the mile. Whether it’s as a Gold Medal winner for the USA Track & Field Team, a three-time NCAA All-American, or the world’s most dynamic professional speaker, Eddie knows a thing or two about peak performance. He has always had the can-do spirit of an entrepreneur, in all walks of life.

Throughout all the accomplishments and medals, Eddie sought to enrich his life with service and empowerment for himself and others. Through month-long service projects in Central America and helping the homeless in the city of Chicago, Eddie widened his worldview beyond the life of sports. One thing is for sure: with Eddie Slowikowski, you’ll learn how to energize your performance to get the best out of your ability.

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EDDIE SLOWIKOWSKI

HELP US BUILD At the George Mason University School of Business, we believe a better world is everyone’s business. We carry that mindset through our courses, research, and everything we do. Come join us.

We are dually AACSB accredited for our Accounting program, and George Mason University School of Business.

Concentrations: Accounting, Business Analytics, Finance, Financial Planning & Wealth Management, Management, Management Information Systems, Operation & Supply Change Management, & Marketing Minors: Business, Business Analytics, Entrepreneurship, Finance, Government Contracting, International Business, & Marketing Need and merit-based scholarships available.

business.gmu.edu 703-993-1880 businfo@gmu.edu

CONNECT LEADERSHIP LABS CROSSING THE FINISH LINE The finish line may seem far away when you start turning your ideas into reality, but with focused and intentional preparation, you can master the act of follow-through and maximize your influence in DECA. Come learn how to confidently cross the finish line through interactive, hands-on learning.

Participate in fun, timed activities to make you aware of your time management skills and abilities. Leave with personalized time management and self-motivation strategies to benefit your future. You’ll also learn how to set and reflect on your short- and long-term goals.

■ Rhode Island DECA Chartered Association Officer Team

HARBOR BALLROOM 1

MARINA BALLROOM 3-4

ENERGIZE YOUR CHAPTER FOR MAXIMUM MOTIVATION

THE POWER OF HABIT

■ New Hampshire DECA Chartered Association Officer Team

CARLTON

MARKETING MANIA Join the mania as you work on making a funny product pitch while battling certain twists to your product! Practice your sales, creativity and critical thinking skills in this fun, fast-paced marketing experiment!

8:30 PM

SELF-MOTIVATION: TIME MANAGEMENT

■ Texas DECA Chartered Association Officer Team

Learn new methods to make your DECA chapter fun, exciting and magnetic in your school. We’ll discuss ideas for events, fundraising, community service, membership activities, member enrichment and more, with plenty of idea sharing and networking.

FRIDAY

Learn how to harness the power of good habits and break the chains of bad habits.

■ Michigan DECA Chartered Association Officer Team

HARBOR BALLROOM 2

YOU A.R.E… AMAZING, REMARKABLE, EXTRAORDINARY Find your inner peace! Learn strategies to calm your nerves and subside anxiety in order to perform better in role-plays, give perfect presentations and feel more confident in yourself.

Practice skills to improve all aspects of your life as you adopt the motto, “Train the mind to see the good in all things.”

■ North Carolina DECA Chartered Association Officer Team

HARBOR BALLROOM 3

■ New Jersey DECA Chartered Association Officer Team

MARINA BALLROOM 1-2

Have you ever doubted your own skills or abilities? Even though you are in a place where you belong, sometimes your brain tricks you to think you don’t belong there. In this workshop, we will explore how you can identify the symptoms of imposter syndrome and take action to stop it in its tracks.

■ Sriya Koganti, DECA Central Region Vice President ■ Sarah Tran, DECA North Atlantic Region Vice President

OTIS

15 #DECAPOWERTRIP

OVERCOMING IMPOSTER SYNDROME

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ACCOUNTING | BUSINESS ADMINISTRATION | BUSINESS ANALYTICS | BUSINESS DIGITAL BUSINESS | ENTREPRENEURSHIP | FINANCE | FOOD AND GLOBAL BEVERAGE GLOBAL BUSINESS MANAGEMENT | HOSPITALITY AND TOURISM MANAGEMENT | HUMAN RESOURCE INTERNATIONAL BUSINESS | MANAGEMENT INFORMATION SYSTEMS | MARKETING | SUPPLY CHAIN

EXPLORATION MANAGEMENT MANAGEMENT MANAGEMENT

CONNECT LEADERSHIP LABS Looking for some fun? Join us in a creative, hands-on bridge building activity. Work with a team to create the strongest bridge possible to beat out the competition. Hone in your collaborative skills with this exercise and maximize your momentum!

■ Arkansas DECA Chartered Association Officer Team

OTIS

DANCING INTO LEADERSHIP: WHAT TIKTOK CAN TEACH US ABOUT SOCIAL MEDIA AND BUILDING A BRAND TikTok - the start of trends and the home of creativity. As a leader, how can you channel your creativity through social media? Join us in learning, dancing and filming your way to build an impactful personal and chapter brand!

■ Tennessee DECA Chartered Association Officer Team

HARBOR BALLROOM 3

NETWORKING 101: ADVENTURE IS OUT THERE Adventure out in networking! By stepping out of your comfort zone, you can find your own way of initiating conversations, greeting professionals, staying connected and continuing friendships.

Come explore and get all the tools you need to maximize your connections!

■ Georgia DECA Chartered Association Officer Team

HARBOR BALLROOM 2

PLAN YOUR PITCH This high-energy Shark Tank-style workshop will help you fine-tune your ability to present roleplays, case studies and prepared presentations.

You will develop collaboration skills, level up your presentation skills and learn how to effectively pitch your ideas. Do you have what it takes to win over the ‘sharks’ and achieve DECA excellence?

Join us for the challenge!

■ Virginia DECA Chartered Association Officer Team

MARINA BALLROOM 3-4

9:30 PM

SPEAK UP! THE ESSENTIALS OF PUBLIC SPEAKING Learn how DECA can help influence your journey in public speaking. Get comprehensive advice about speaking more clearly and confidently, mentally preparing yourself to memorably present in front of a large audience and structuring relevant content in a compelling manner. After two interactive activities, you’ll leave more empowered and equipped to speak to your best ability!

■ Pennsylvania DECA Chartered Association Officer Team

HARBOR BALLROOM 1

THE SECRET TO MAXIMIZING TEAM EFFICIENCY What’s the secret to achieving peak efficiency when working with a team? Diversification. In this workshop, leaders will learn the importance of specialization and how to position each individual within a team to focus on the strongest aspects of their character.

■ Rajan Chitrao, DECA Southern Region Vice President ■ O’Brian Martin, DECA High School Division President

CARLTON

WE’RE BACK AND BETTER THAN EVER It’s time to reawaken and maximize our potential. Join us for “bigger picture thinking” through innovative goal setting, effective time management and having a positive attitude. This interactive workshop will reinforce the things that are important and refocus our attention on what we determine to be true priorities.

■ West Virginia DECA Chartered Association Officer Team

MARINA BALLROOM 1-2

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BRIDGE TO SUCCESS

FRIDAY

g n i o g e r ' u o Y e r e h t i e v o to l

www.snhu.edu/visit

SATURDAY

8:30 AM GALLERIA

Be the ultimate competitor in a DECA Individual Series role-play. At your assigned time, report to the Galleria to prepare for a role-play. The top performers will be recognized with medallions on stage during Sunday’s Closing Session. DECA members who participate will receive credit toward their quest to become the #UltimateDECAMember.

#DECAPOWERTRIP

COMPETITIVE EXCELLENCE EXPERIENCE

19

MADE READY FOR

COLLEGE LIFE Visit www.citizensbank.com/collegeboundcitizens

Start planning.

Learn about financial aid.

Citizens is a brand name of Citizens Bank, N.A. 1583355_SL21_HOSAPrintAd_8.5x11

Choose the school for you.

Figure out how to pay for college.

Make the most of Decide what’s next: college life. grad school or a job?

COLLEGE LEARNING LABS COLLEGE BOUND CITIZENS: FINANCIAL AID BASICS For many students, entering college will be their first step towards reaching their career goals; however, financing college is not the easiest process. Citizens’ Financial Aid Basics helps students and their families understand financial aid, prepare for the FAFSA and comprehend financial aid components like scholarships, grants, federal loans and how to finance the gap.

■ Osamase Ekhator, Relationship Manager | Citizens

SATURDAY

8:30 AM

MAKING THE MOST OF COLLEGE There are so many experiential opportunities in college, including study abroad programs, major projects and internships. Learn the benefits of taking advantage of these opportunities and how they can translate into career success.

■ IE University ■ The College of Saint Rose ■ University of Indianapolis School of Business ■ University of Wyoming College of Business

MARINA BALLROOM 1-2

HARBOR BALLROOM 2

PREPARING FOR COLLEGE COLLEGE MATTERS Selecting the right college is an important decision that can be influenced by a range of factors. Large or small, public or private, near or far - just to name a few. Once your choices have been narrowed, it is then time to figure out how to pay for it all. This session will help you refine your choices so you make the best decision for yourself and your family.

■ Todd Gehrmann, Executive Trainer | FOCUS Training

Learn the steps to discovering the right college for you! This session focuses on becoming strategic about the college search and selection process, staying organized and understanding that the decision about where to apply involves both your head and your heart.

■ Johnson & Wales University ■ Lawrence Technological University ■ RIT Saunders College of Business

HARBOR BALLROOM 3

HARBOR BALLROOM 1

FINDING THE RIGHT FIT Discover the tools you need to choose the college or university that will best meet your needs, interests and abilities.

■ Fashion Institute of Technology (FIT) ■ George Mason University School of Business ■ Savannah College of Art and Design (SCAD)

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MARINA BALLROOM 3-4

CAREER LEARNING LABS

SATURDAY

9:30 AM

IMPROVING THE EMPLOYEE EXPERIENCE

MDA + DECA = A WINNING PARTNERSHIP

As a result of the COVID-19 pandemic, people have begun reevaluating what works means to them. Employers around the world have shifted their attention to improving their employee experience to meet the changing needs of their employees and to attract new talent. Learn from our panelists on how their companies are putting their employees first.

Learn how the Muscular Dystrophy Association and DECA work together to transform the lives of people affected by neuromuscular disease. Get a look into MDA’s fundraising efforts through its Team Momentum program which raises funds for MDA’s mission through world-class marathons like the Boston Marathon, TCS New York City Marathon, the Chicago Marathon and more, as well as the MDA Muscle Walk Program which is back hosting in-person walks next Spring for the first time since 2019! Learn how you can help make a difference within your local community and DECA chapter. We’ll also highlight the all-new MDA Diversity, Equity and Inclusion Challenge.

■ Men’s Wearhouse ■ Westin Boston Seaport District Hotel ■ Whataburger

MARINA BALLROOM 3-4

MARKET MADNESS In the fast-paced world of the stock market, some lose and some win big! This activity focuses on synergy and trust where small teams compete and strategize against each other. Discussion focuses on how the individual responsibilities of participants contribute to the overall success of a team and organization.

■ Todd Gehrmann, Executive Trainer | FOCUS Training

HARBOR BALLROOM 1

MARKETING TO GEN Z Riddle and Bloom is a marketing agency that connects the next generation with the things they love and their favorite brands. Learn how they work with major brands to craft experiences that are meticulously built and flawlessly executed for Gen Z.

■ Christopher Marshall, National Director of Team Momentum | Muscular Dystrophy Association

HARBOR BALLROOM 2

PROPERTY MANAGEMENT CAREERS: THE BEST KEPT SECRET WE CAN’T WAIT TO TELL Property management is consistently ranked one of the happiest jobs, and our panel of experts will be on hand to tell you why. Come learn about opportunities to join this exciting industry, how it aligns with hospitality so perfectly and how you can make a real difference in the lives of hundreds of people every day.

■ Facilitated by Sarah Cozewith, Director of Workforce Development | NAA Education Institute

HARBOR BALLROOM 3

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MARINA BALLROOM 1-2

#DECAPOWERTRIP

■ Grayson Hopp, Account Supervisor | Riddle and Bloom

A CREATIVE COLLEGE THAT PUTS YOU TO WORK

NOW MORE THAN EVER, EXPERIENCE COUNTS. LEARN FROM THE BEST AS YOU GAIN THE REAL-WORLD SKILLS TO BUILD A SUSTAINABLE CAREER.

EARN A BACHELOR’S DEGREE, MBA, OR A.A. DEGREE IN AREAS INCLUDING: MARKETING | APPAREL INDUSTRY MANAGEMENT | BUSINESS MANAGEMENT | MERCHANDISING

DECA SCHOLARSHIPS AVAILABLE!

VISIT THE FIDM BOOTH

FIDM.EDU

CAREER LEARNING LABS BEHIND THE DESIGN: CAREERS IN THE APPAREL INDUSTRY Get an inside look at the wide variety of careers that are directly and indirectly related to the apparel industry. This industry generates over $400 billion a year in the U.S. and creates a wide variety of career opportunities. We will identify careers that include: trend forecasting, design, marketing, merchandising, digital marketing and more.

■ Candice Chancellor, Regional Manager FIDM/Fashion Institute of Design and Merchandising

MARINA BALLROOM 1-2

NETWORKING LIKE A PRO Did you know 70% of all jobs are found through networking? Knowing how to effectively network can benefit you in jobs, college and competition.

Discover the tools needed to grow and maintain your own personal network.

■ Todd Gehrmann, Executive Trainer | FOCUS Training

HARBOR BALLROOM 1

PROSPERITY PERSPECTIVE: ATTENDEES OR ADVOCATES? Many of us face the “Money Monsters.” Learn about financial fraud, fees and fears and how to fight back as an advocate for yourself and others.

SATURDAY

10:30 AM

SEE YOU SOON IN BOSTON Boston is a city rich in history, with a vibrant arts and cultural community, exciting sporting events, great dining and nightlife and extraordinary shopping – the perfect destination for group visits of any type. Learn how the Greater Boston Convention & Visitors Bureau’s sales and marketing teams welcome over 19 million visitors, convention delegates and business travelers each year.

■ David O’Donnell, Vice President of Strategic Communications | Greater Boston Convention & Visitors Bureau ■ Greg Power, Assistant Director of Sales | Greater Boston Convention & Visitors Bureau

MARINA BALLROOM 3-4

SO YOU WANT TO PLAN EVENTS Let’s take a look into the back-of-house operations of events! We will cover everything from event planning to on-site management to audio-visual production, stage design and more. We will also discuss some of the newest considerations and modifications for planning events in a hybrid world.

■ Ross Snyder, President | White Tie Productions

HARBOR BALLROOM 3

■ Peter Mullen, Community Education Supervisor American Consumer Credit Counseling, Inc

HARBOR BALLROOM 2

#DECAPOWERTRIP

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CAREER LEARNING LABS

SATURDAY

1:00 PM

CREATIVE THINKING CHALLENGES

THE ADRENALINE OF SPORTS MARKETING

Brain-teasers, puzzles, enigmas? Tackling unusual and challenging problems is something every leader needs to deal with. Creative Thinking Challenges is a crash course in creative problem solving and time management.

Corporate partnerships with major sports teams can create win-win opportunities between the corporate brand and the sports team. With an impressive line-up of corporate sponsors, partnership team members of the Boston Celtics, 17-Time World Champions, share how they work to develop corporate partnerships, deliver best-in-class, fully integrated partnerships and activate partnerships both on and off the court.

You’ll also learn about career paths and career opportunities within sports marketing.

HARBOR BALLROOM 1

DRESS FOR SUCCESS Learn strategies for researching potential employers, resume writing tips, all important aspects of the interview process including social media and networking, and of course, how to dress professionally in order to land the job you desire.

■ Bruce Garber, Business Outreach Manager Men’s Wearhouse

MARINA BALLROOM 1-2

MARKETING CRASH COURSE Interested in pursuing marketing in your future?

Learn about what a career in marketing looks like: content marketing, digital marketing, campaign management, advertising and more. What are these roles and how can you get them? Deep dive into skills you’ll need such as digital, analytics, social media, research, lead generation and more. Get ready for a crash course into topics you won’t learn in the classroom.

■ Lauren Babitz, Account Executive | Wistia

HARBOR BALLROOM 3

■ Jim Kallinich, Senior Manager of Partner Development Boston Celtics ■ Max McGonigle, Senior Manager of Commercial Strategy and Partner Development | Boston Celtics

MARINA BALLROOM 3-4

WE’RE OPEN! EXPLORING CAREERS IN RETAIL, E-COMMERCE AND SUPPLY CHAIN Retail experience can open doors in many different areas. Did you know that most retail employees get promotions within six months of landing their first jobs? Or that sales careers account for just over half of retail jobs?

There are 400,000+ job openings just in the warehouse, inventory and logistics space. Others are in design, marketing, merchandising, HR and more. Retail offers multiple opportunities for professional development across departments.

This cross-training helps build proficiency in leadership, customer service, and project management – all in-demand skills, according to talent acquisition professionals across industries.

Leave this session with a tool to match your skills and interests with opportunities in retail and obtain access to a resource providing behind-thescenes career advice from top retail leaders.

■ Mari O’Neil, Workforce Development Specialist Retail Association of Maine

HARBOR BALLROOM 2

27 #DECAPOWERTRIP

■ Todd Gehrmann, Executive Trainer | FOCUS Training

Compete to Save Lives

NPCF & DECA are partnering to raise awareness and funds for pediatric cancer research. DECA Statewide offices and individual school chapters can participate in the social impact challenge and community service project to support the cause and gain valuable business skills that will prepare you for your future. Get involved by creating a unique fundraising campaign, earn incentives, compete for recognition, and apply your design as a community project.

Learn more at: nationalpcf.org/deca | 813-269-0955

CHAPTER LEARNING LABS LEADERSHIP EXCELLENCE

WHAT’S THE BIG IDEA?

What does leadership mean? What qualities are the most important and effective? Join the Army ROTC to delve into the topic of leadership through small group exercises and learn more about opportunities within the Army ROTC.

In a collaborative brainstorming session, work in teams to discuss ways you plan to explore specific areas of your DECA chapter.

This brainstorm leads to the creation of an individualized set of SMART goals that can be used in your DECA chapter.

■ Joseph FX O’Donnell, Assistant Director of Recruiting, Marketing & Incentive Directorate | United States Army Cadet Command

SATURDAY

2:00 PM

■ Todd Gehrmann, Executive Trainer | FOCUS Training

HARBOR BALLROOM 2

HARBOR BALLROOM 1

POWERFUL VOICES

WORK LIKE A DREAM TEAM

Every leader has a compelling story to tell.

It’s important to understand your audience, setting and situation every time you speak.

From everyday tasks and classroom projects to presenting to competition judges, leaders will learn how to efficiently and effectively communicate their message for maximum impact.

Do you know the leadership styles of your teammates? Put your collaboration skills to the test as you experience firsthand how to quickly transform a dysfunctional team into an epic Dream Team.

■ O’Brian Martin, DECA High School Division President ■ Sarah Tran, DECA North Atlantic Region Vice President

MARINA BALLROOM 1-2

■ Rajan Chitrao, DECA Southern Region Vice President ■ Sriya Koganti, DECA Central Region Vice President

HARBOR BALLROOM 3

SOCIAL IMPACT LEADERS OF TOMORROW

■ Lindsey Oliver, Development Manager National Pediatric Cancer Foundation

MARINA BALLROOM 3-4

29 #DECAPOWERTRIP

DECA is partnering with the National Pediatric Cancer Foundation (NPCF) for a cause marketing/ fundraising challenge to find answers that save children’s lives. Learn how by participating in the Social Impact Leaders of Tomorrow Challenge and community service project, you can gain valuable business skills that will prepare you for your future. This challenge promotes social responsibility, helps you know what it takes to make your business stand out in the community, and reinforces a culture of teamwork and camaraderie in the workplace.

INTERNATIONAL CAREER DEVELOPMENT CONFERENCE

CHALLENGE

DECA VIRTUAL BUSINESS 128

Teams Will Compete LIVE!

ATLANTA, GA

REGISTER FOR THE DECA VIRTUAL BUSINESS CHALLENGE!

Next round takes place January 18th-28th Participation in round one is not required to qualify!

GET MORE INFO or

REGISTER TODAY

https://qrco.de/bcTrYk

APRIL 23 - 26

#DECAPOWERTRIP

30

COMPETE LEARNING LABS COMPETITIVE EXCELLENCE Learn to use a competitive excellence system, developed from extensive research from advisors, judges and international winners. Interactive lectures and simulated competition will illuminate the keys to success in testing, judge interaction, prep time and case study analysis ■ Todd Gehrmann, Executive Trainer | FOCUS Training

HARBOR BALLROOM 1

CRUSH THE COMPETITION: HOW TO WIN DECA GLASS Learn pro tips for written entries and delivering a winning presentation to achieve #DECAGlass from a DECA alumnus who won twice at ICDC in the written business plan and professional sales events. After graduating, she worked with DECA Inc. to create five DECA Competition Guides to break down DECA’s competitive events programs.

■ Lauren Babitz

HARBOR BALLROOM 3

JUDGES’ PERSPECTIVE Ever wonder, “What is the judge looking for in a presentation?” Hear from business professionals that have judged at multiple DECA competitions and discover their expectations of what DECA members should do when participating in roleplay events or presenting written events.

SATURDAY

3:00 PM

VIRTUAL BUSINESS SIMULATION COMPETITIONS Learn how DECA members can still participate in upcoming simulation competitions to earn valuable award money, a chance to attend ICDC in Atlanta and other great prizes! All eight Virtual Business Challenge (VBC) tracks encourage DECA members to test their skills within its particular Virtual Business environment - individually or as a team of up to three members. Learn more about the events and all the details!

■ Jim Schroeder, Educational Consultant Knowledge Matters

HARBOR BALLROOM 2

WHAT COMPETITOR ARE YOU? With 59 competitive events to choose from, DECA has an event for everyone! Should you compete in an individual role-play or complete a written event? Would you benefit from a team role-play or should you tackle an online event?

This interactive workshop will help you better understand the variety of competitive events DECA offers and lead you to select the perfect competition for your interests.

■ Ramkishore Annachi, DECA Southern Region Vice President 2020-2021

MARINA BALLROOM 3-4

■ Panel of DECA Volunteer Judges

31 #DECAPOWERTRIP

MARINA BALLROOM 1-2

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edynamiclearning.com

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ADVISOR PROFESSIONAL LEARNING NATIONAL BUSINESS ADMINISTRATION STANDARDS DECA’s competitive events programs are anchored by national business administration standards. Spend a few minutes learning about the MBA Research curriculum framework, deciphering the codes, understanding how to identify instructional resources, and discovering how to access resources that can be used in preparing for competition.

■ Tammy B. Cyrus, M.A.Ed., NBCT, Director of Professional Development | MBA Research & Curriculum Center

CARLTON

1:00 PM

GET THEM TO THE STAGE: USING MBA RESEARCH’S RESOURCES TO PREPARE FOR COMPETITION There is a connection between the national standards, business administration curricula, and DECA competitions. Learning about free and lowcost resources, as well as tips and tricks that can help you prepare students for competition.

■ Tammy B. Cyrus, M.A.Ed., NBCT, Director of Professional Development | MBA Research & Curriculum Center

CARLTON

2:00 PM

9:30 AM

READY-MADE LESSON MODULES TO MAKE LIFE EASIER IN THE CLASSROOM

Ethics is the foundation of great leadership.

Teaching students to make good decisions based on a defined set of values helps form the core foundation of ethical leadership. Learn about the free ethics resources that are available through the Daniels Fund Ethics Initiative High School Program. Leave with a better understanding of ethics and access to numerous classroom resources including course guides, lesson modules and more!

MBA Research’s ready-made lesson modules, aka Learning Activity Packages (LAPs), are designed to incorporate many skills in the classroom, including social and emotional learning, career ready skills, 21st Century skills, and more. Learn about the components of LAPs, as well as best practices on how teachers across the country use LAPs to keep students engaged! With FREE access to 72 LAPs that align with our Ethical Leadership Course Guides, you can start using these lessons immediately, along with gaining access to additional resources that you can add to your toolkit.

ENHANCE YOUR CURRICULUM BY INTEGRATING ETHICS

■ Tammy B. Cyrus, M.A.Ed., NBCT, Director of Professional Development | MBA Research & Curriculum Center

CARLTON

■ Tammy B. Cyrus, M.A.Ed., NBCT, Director of Professional Development | MBA Research & Curriculum Center

10:30 AM

CARLTON

REDUCE THE STRESS – USE PROJECT MANAGEMENT FOR DECA PROJECTS Do you struggle with bringing structure to constructive chaos? Have you watched your students panic as deadlines approach? Come for an overview of project management tools used by experts. Leave with the tools needed to improve project outcomes and that can take students to a higher level of learning.

■ Tammy B. Cyrus, M.A.Ed., NBCT, Director of Professional Development | MBA Research & Curriculum Center

CARLTON

CARLTON ROOM

3:00 PM

INTRODUCING YOUR NEW TEACHING COMPANION: DECA+ In this informal presentation, you’ll be guided through the many features of the new DECA+ portal. It’s not only great for competition preparation, but it’s also a tremendous resource to use in your classroom available now through Shop DECA. ■ Frank Peterson, Executive Director | DECA Inc.

CARLTON

33 #DECAPOWERTRIP

8:30 AM

SATURDAY

EXHIBITS COLLEGES + CAREERS

SATURDAY

8:00 AM MARINA FOYER + HARBOR FOYER

Virtual Experience Learning

More exhibitors listed on page 37

#DECAPOWERTRIP

35

c

Whatever Your Student Journey

Accounting

Finance

Economics

Learn More Today!

Human Resources

Entrepreneurship

Marketing

Professional Selling

Business Economics

Management of

Be Confident About your path to success

c

EXHIBITS COLLEGES + CAREERS

SATURDAY

8:00 AM MARINA FOYER + HARBOR FOYER

More exhibitors listed on page 35

#DECAPOWERTRIP

37

SATURDAY

10:00 PM GRAND BALLROOM

DECA AFTER DARK Brian Imbus is an award-winning hypnotist who has become one of the most sought after entertainers in the United States. Traveling from Las Vegas to Paris, France, he has entertained thousands of audiences for over 20 years. Brian’s “Miracles of the Mind” performance is a fast paced spectacle of laughter and excitement where the audience members become part of the show. You will be amazed as Hypnotized volunteers are taken through a true journey of imagination.

39 #DECAPOWERTRIP

HYPNOTIST

BUILD  your network  Your influence  Your future

#DECAPOWERTRIP

40

Work with us and build unstoppable momentum... toward your best career. skills. life.

VectorLovesDECA.com

SUNDAY

9:00 AM GRAND BALLROOM

CLOSING SESSION

Hoan Do is an award-winning inspirational speaker, author of Succeeding in the Real World, and city finalist in NBC’s hit show, American Ninja Warrior.

From an early age, Hoan was conscious of the sacrifices his parents had made in their escape to the U.S. during the Vietnam War–in pursuit of the American Dream. He vowed that one day, he would be able to take care of his parents in return. With the tremendous pressure Hoan placed on himself, in addition to the stresses of demanding classes, extracurriculars and important life decisions, Hoan found himself overwhelmed. Refusing to settle and give up on life, he used this experience as a turning point to learn the practical skills that was necessary to succeed in school and in life.

41 #DECAPOWERTRIP

HOAN DO

PRE-COLLEGE STARTS HERE. Experience Syracuse University while you’re still in high school!

With three pre-college program options and more than 100 courses to choose from, you can pursue your academic interests through ten of Syracuse University’s schools and colleges. You’ll not only learn what it’s like to be a college student, you’ll leave feeling more confident, enthusiastic and ready for college.

Contact us

315.443.5000 precollege@syr.edu Learn more and apply

precollege.syr.edu

Follow us

@SUPreCollege

Take a College-Level Course All online and on-campus pre-college courses are structured like real college classes and are taught

by Syracuse University faculty and instructors.

You will be empowered to be independent and self-sufficient.

Explore College Majors Choosing a college major is a huge decision, especially when you have many interests. As a pre-college student, you’ll have the unique opportunity to test out a major (or two or three!) before deciding on a program of study.

Make Friends From Around the World College is about finding yourself and finding new friends. You will have many opportunities to meet like-minded students in classes, activities and events.

Stand Out to College Admissions Successfully completing a pre-college course at Syracuse University gives you something impressive to put on your college application.

All students who successfully complete a course will walk away with a certificate of completion and can request a University transcript.

CONFERENCE INFORMATION Welcome to the Ultimate DECA Power Trip! Over 1,400 DECA members, advisors, alumni and corporate professionals are participating in this year’s conference. The following will help ensure a quality experience.

CONFERENCE HEADQUARTERS

Friday and Sunday: Elm Registration Desk Saturday: Marina Foyer

NAME BADGES

Your name badge is your all-access pass to all conference events.

Please wear it at all times during the conference. Lost badges may only be replaced by chapter advisors at conference headquarters.

DRESS CODE AND CODE OF CONDUCT

All delegates should adhere to the dress code and code of conduct for the duration of the conference. DECA prides itself on the professional behavior and dress of its members.

PROFESSIONALISM

All delegates are expected to show courtesy and respect to all workshop speakers, presenters, exhibitors and conference staff. Please be prompt to arrive and stay for the duration of the workshops and general sessions. Please only use cell phones to engage in social media activities relevant to the workshop. If a workshop is full, please make another choice.

HOTEL ETIQUETTE

Please keep your room in an orderly fashion during the conference so hotel staff can service all rooms. It is appreciated to tip housekeeping $5 per day. Split the tip with your roommates. If you have excess trash, please ask for additional trash bags from the front desk. Rooms left with damage will be reported to conference staff and the local school will be responsible for damages.

ELEVATORS

Please be mindful that the elevators will be in high demand throughout the conference. Please do not delay the elevators. Allow people leaving elevators to get out before you board. Please use common sense, and do not overload elevators.

CURFEW

Curfew is 11:30 p.m. each night. All delegates must be in their designated rooms with the doors locked and noise kept to a minimum. Room service and deliveries are not allowed after curfew.

MEDICAL ASSISTANCE AND EMERGENCIES

In the event where medical attention is required, contact the front desk of the hotel as well as your chapter advisor, chaperone, or conference staff member. Medical consent forms should be in the possession of each chapter advisor. If it is an emergency, call 911.

GRATUITIES

When dining, please consider these guidelines for gratuities: 15% of bill for good service and 20% of bill for exceptional service.

VALUABLES

Please use caution when carrying cash or leaving personal items unattended. DECA Inc. is not liable for lost or stolen items.

CHECK-OUT

Hotel check-out is 12:00 p.m.

DRESS CODE Business representatives, press personnel, hotel staff and guests will be seeing DECA’s finest members—let’s be sure to show them a professional business image.

OPENING SESSION + WORKSHOPS

• Business suit or sport coat or blazer (blazer optional) • Dress slacks, dress skirt or business dress • Collared dress shirt, dress blouse or dress sweater • Dress shoes • Necktie/scarf (optional)

CLOSING SESSION

Participants may wear jeans, conference shirts and athletic shoes or business casual attire.

CASUAL ATTIRE

DECA AFTER DARK + FREE TIME

Neat casual clothing is acceptable. Shoes must be worn.

UNACCEPTABLE ATTIRE

The following are unacceptable during any DECA activities: skin-tight or revealing clothing, athletic clothing, midriff-baring clothing, swim-wear (unless swimming), and clothing with printing that is suggestive, obscene or promotes illegal activities.

NON-DISCRIMINATION POLICY DECA Inc. is committed to creating and maintaining a healthy and respectful environment for all of our emerging leaders and entrepreneurs. Our philosophy is to ensure all members, regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, or socio-economic status are treated equally and respectfully. Any behavior in the form of discrimination, harassment or bullying will not be tolerated. It is the responsibility of all members to uphold and contribute to this climate.

DECA photographers and videographers will be taking photos and video throughout the meeting for use in any manner DECA deems appropriate, including, but not limited to, DECA publications, use on the DECA website, and in connection with competitive events.

Names will not appear on photos or in videos. By attending the conference, you grant DECA the right, without approval, to photograph, record, use, and edit your photograph, video, image, likeness, appearance, performance, and any other indication of identity, in any format whatsoever, and to publish, disseminate, exhibit, publicly display, give, sell, and/or transfer the same in any and all forms of media or distribution now known or hereafter discovered or developed (including, but not limited to, print media, internet, web casting, video streaming, television, or radio), for the use of DECA, its affiliates, or any individual, organization, business, publication, network, or other third party, in perpetuity, without payment or any consideration.

43 #DECAPOWERTRIP

BUSINESS ATTIRE

LEARN LIKE A BOSS

If you want to get ahead in business, the place to do it is The College of Saint Rose.

• •

• •

HOME. OF EDUCATION FOR TRANSFORMATION.

WESTIN BOSTON SEAPORT DISTRICT

HOTEL MAP

425 Summer Street Boston, MA 02210 (617) 532-4600

VIEW AN INTERACTIVE MAP ON THE CONFERENCE APP BUSINESS CENTER

OTIS

HANCOCK

PAINE

STARBUCKS

RESTROOMS

MAIN ENTRANCE GIFT SHOP STONE

WEBSTER

CITY BAR

REVERE

MJ O’CONNOR’S IRISH PUB

LOBBY

LOBBY LEVEL

TO HARBOR LEVEL TO GALLERIA

LAUGH BOSTON

FRONT DESK

Exhibits Headquarters (Saturday) Leadership Labs Learning Labs

RESTROOMS

TO CONCOURSE LEVEL

MARINA BALLROOM 3-4

MARINA BALLROOM 1-2

COMMONWEALTH BALLROOM

CONCOURSE LEVEL GRAND BALLROOM

General Session Leadership Luncheon (By invitation) Luggage Storage (Sunday) Registration + Headquarters (Friday/Sunday) RESTROOMS

Shop DECA (Friday)

ELM ESCALATORS TO LOBBY LEVEL

GRAND BALLROOM FOYER

GALLERIA Competitive Excellence Experience

HARBOR LEVEL Advisor Professional Learning HARBOR BALLROOM 1

HARBOR BALLROOM 2

HARBOR BALLROOM 3

Exhibits Leadership Labs

45

Learning Labs Shop DECA (Saturday)

HARBOR BALLROOM FOYER ESCALATORS

LEWIS

GRIFFIN

BURROUGHS

RESTROOMS

CARLTON RESTROOMS

ESCALATORS

#DECAPOWERTRIP

GALLERIA

DECEMBER 9-11, 2022 Wisconsin DECA is thrilled to host CRLC 2022 in Milwaukee, the City of Festivals! The conference will be packed with networking, leadership development, engaging keynote speakers, competitive excellence, and festival inspired entertainment. See you there!

YO U R

DE CA

MEMBERSHIP

FUTURE A p p ly to re c e i ve up to full tu itio n at J ohns on & Wa le s U niver s ity, wh e re our 97.7 % c are er outcome s rate prepa re s ou r s tu dents f or s u cce s s .

jwu.edu/nso

47 #DECAPOWERTRIP

C O U L D B U I L D YO U R

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Experience an innovative, accelerated college degree for future health care leaders.

Discover more at z.umn.edu/NXTGENMED.