Collegiate DECA ICDC 2016 Program

2016

INTERNATIONAL

CAREER DEVELOPMENT CONFERENCE

APRIL 16-19, 2016

WASHINGTON, D.C. #DECAinDC

COLLEGIATE DECA ADVISOR EDUCATION FORUM The Collegiate DECA Advisor Education Forum is a unique professional learning event designed for new and emerging chapter and chartered association advisors. The Forum is a morning packed with critical post-secondary and DECA Inc. updates, roundtables on the latest strategies to enhance your chapter or association and a space to network with fellow leaders. Professional learning documentation will be provided for all event participants.

SUNDAY, APRIL 17, 2016 Renaissance Downtown, Washington, DC Mount Vernon Square

AGENDA 8:00 AM

Check In + Continental Breakfast Sponsored by

#DECAinDC

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Energize with light refreshments while networking with peers.

8:30 AM

Welcome + DECA Inc. Update + Education Update Warm greetings will launch the program, followed by need-to-know 2016-17 DECA Inc. updates and new trends in Higher Education.

9:15 AM

iEXCHANGE Engage in informative roundtable sessions on themes such as new advisor empowerment, using competitive events as curriculum tools, utilizing the DECA network to build partnerships, gather voluntary contributions and peer research to advance Collegiate DECA.

10:20 AM

Closing Remarks + Acknowledgements Final comments to empower Collegiate DECA towards excellence.

TABLE OF CONTENTS 6

GREETINGS

9

BOARD OF DIRECTORS

11

CONFERENCE COORDINATORS

12

CHAIRMAN’S AWARD

16

KEYNOTE SPEAKER

18

NATIONAL ADVISORY BOARD

20

NAB YEARS OF SERVICE

22

CONFERENCE OVERVIEW

26

BUSINESS MANAGEMENT + ADMINISTRATION ACADEMY

30

ENTREPRENEURSHIP ACADEMY

34

FINANCE + ACCOUNTING ACADEMY

38

HOSPITALITY + TOURISM ACADEMY

42

MARKETING + COMMUNICATIONS ACADEMY

46

EMERGING LEADER SERIES

48

ENTREPRENEURSHIP CHALLENGE

50

INTERNATIONAL SALES CHALLENGE

52

CULINARY MANAGEMENT INSTITUTE

54

NATIONAL MANAGEMENT INSTITUTE

56

CAREER FAIR + EXHIBITS

59

AWARD RECIPIENTS

62

HOTEL MAP

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WELCOME

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PAUL A. WARDINSKI EXECUTIVE DIRECTOR, DECA INC.

WELCOME FROM YOUR EXECUTIVE DIRECTOR This year was such a success – Leadership Passport participation was up, social media impressions broke records, membership grew, more businesses and colleges continued to join our National Advisory Board, and attendance was up at conferences! It was, in a word, truly epic!

We challenged you to continue your success and Be Epic; once again you took Collegiate DECA to new heights. Membership continued to grow, participation at the Collegiate Leadership Academy (CLA) broke a record, and #beDECAepic trended throughout the year.

We are excited to welcome nearly 1,500 epic DECA members here to the nation’s capital, Washington, D.C., for Collegiate DECA’s 55th International Career Development Conference.

Washington is the perfect location for our conference because it values hospitality, entrepreneurship, finance and marketing as much as DECA does. Like DECA’s own growth over the past years, Washington continues to grow as one of the premiere destination cities in the world.

There is so much to do, and most of it is free and within walking distance or a quick cab ride.

The DECA staff works hard to continually improve our programs and opportunities for all DECA Members. This year Collegiate DECA launched its first Virtual Business Challenge, focused on Hotel Management, as well as the new Stock Market Game, making competition available to all students as part of their membership. DECA’s partnership with Disney also expanded by connecting students to Disney Professional Internships.

Powerful people make important decisions in this city every day – you can, too, by making the decision to get the most out of your conference.

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Learn as much as you can at the professional development academy sessions; network all you can; work hard for your competition. You can say it all started in Washington at the 55th annual Collegiate DECA ICDC! Congratulations on your path to get here and good luck!

#DECAinDC

DECA adjusts its competitions to be sure students are using the current terminology and formats in business. You saw changes in the entrepreneurship events with the LEAN business model canvas.

If our advisors feel something is getting dated, we revise, just as you did with your projects. DECA strives to be at the forefront of industry trends as we wish to continue to provide our members real-world opportunities and authentic assessment.

@DECAPaw

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COLLEGIATE DECA 2015-16 EXECUTIVE OFFICERS

GREETINGS FROM YOUR EXECUTIVE OFFICERS Welcome to Washington, D.C., for the 55th Collegiate DECA International Career Development Conference! We are so pleased that you are here for an exciting, challenging and EPIC conference. Collegiate DECA’s ICDC is created to provide you the opportunity to put your competition skills to the test, allow you to network with fantastic industry leaders and professionals, and peers from around the world, as well as strengthen your professional development and portfolio.

At this conference, you will have the chance to grow as leaders and business professionals through your competitive events, institutes, challenges and professional development academies. We encourage you to take full advantage of this EPIC opportunity and connect with your fellow Collegiate DECA members during the conference, as well as online, using the #DECAinDC hashtag on social media. You will gain countless memories, skills and experiences from this conference, and expanding your network during this time will truly make this conference complete!

The Executive Officers and DECA Staff have worked hard to create an EPIC conference that allows you to grow as professionals and leaders while in our nation’s capital. We wish you the best of luck as you begin your journey of the 2016 Collegiate DECA ICDC, and get ready for an EPIC few days!

ALURA CARBREY EXECUTIVE VICE PRESIDENT @decavpalura

SAVANNAH BICE EXECUTIVE VICE PRESIDENT @decavpsavannah

MATT WEINGARD EXECUTIVE VICE PRESIDENT @mweingard

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JAIMIE THIMMESH RACHIE PRESIDENT @jaimie_tr

#DECAinDC

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DECA INC. BOARD OF DIRECTORS PAMELA O’BRIEN SECRETARY

KEN DISAIA NAB CHAIR

KEVIN REISENAUER PRESIDENT-ELECT

MARSHA BOCK MARY PERES RYAN WITZIG EV VAUGHAN MEMBERS

TAMMIE BREWER WAYNE KUTZER PAUL A. WARDINSKI EX-OFFICIO MEMBERS

SHANNA LAMAR TREASURER

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JACKIE SCHILLER PRESIDENT

OUTSTANDING SERVICE AWARD ANNE FARRELL Florida

#DECAinDC

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COLLEGIATE CATEGORY GLOBAL WINNER PALLETS FOR THE PLANET Ravil Biktaguirov Jerman Carrera Zachary Falk Arizona State University, Arizona

CONFERENCE COORDINATORS COMPETITIVE EVENTS

ELECTION AND BUSINESS SESSIONS

LEADERSHIP AND SPECIAL EVENTS

Minnesota

North Dakota

Collegiate DECA Alumni

ERICK PEREZ

ENTREPRENEURSHIP CHALLENGE

NATIONAL MANAGEMENT INSTITUTE

Florida

JOSH SHANKLE

KEVIN REISENAUER

PATRICK SNYDER

Texas

United States Association for Small Business and Entrepreneurship

CULINARY MANAGEMENT INSTITUTE

INTERNATIONAL SALES CHALLENGE

Rhode Island

Utah

BILL PRIANTE

VEL CASLER

CARA NICOLE GOOCH

BRYON GEDDES Utah

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KAREN MEUWISSEN

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KENNETH F. DISAIA RHODE ISLAND

CHAIRMAN’S AWARD Ken DiSaia’s connection to DECA includes that of student, chapter advisor, chartered association advisor, DECA Inc. board member and National Advisory Board (NAB) member and NAB Executive Committee.

He began his relationship with DECA Inc. as a student, highlighted by his 1985-86 service as the North Atlantic Region Vice President for Delta Epsilon Chi and continued his association by serving as the chapter advisor at Johnson & Wales University in Providence, Rhode Island. While in the role of chapter advisor, Ken was appointed to Delta Epsilon Chi’s Postsecondary Program Advisory Council where he served for two years, including one year as chair. Working tirelessly on behalf of the DECA organization and its many students, his efforts include recruiting over 5,000 students for membership in JWU’s Collegiate DECA chapters.

In his current position as Rhode Island’s Collegiate DECA chartered association advisor, Ken provides mentoring and guidance for students not only from JWU, but from six colleges and universities in the state. In addition, Ken has recruited many faculty and staff members to serve as mentors, advisors and coaches for student competitions. DiSaia is a 2009 recipient of the Honorary Life Membership Award, DECA’s highest award.

As an accomplished executive, Kenneth DiSaia embodies the attributes and values that DECA is founded upon. In his role as NAB chair, Ken guided the NAB through transformational and operational changes to its leadership and engagement model implementing a plan of work that supported DECA’s strategic goals. His leadership conveyed competence, innovation by strategically approaching decision making and planning with creativity and forward thinking and teamwork. DECA commends Ken DiSaia for his service as NAB chair.

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Congratulations to Kenneth DiSaia on this much deserved recognition as recipient of the Chairman’s Award.

#DECAinDC

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COLLEGIATE LEADERSHIP ACADEMY FUTURE COLLEGIATE LEADERSHIP ACADEMY DATES: NOV. 3–5, 2016 NOV. 9–11, 2017 NOV. 8–10, 2018

The Collegiate Leadership Academy gives you the opportunity to differentiate yourself in the global job market by networking with business professionals in your career field and gaining experience in teamwork and leadership! Located in the heart of the city at the Wyndham New Yorker, experience the big apple in a professional way.

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MARK YOUR CALENDARS! ARE YOU READY TO NETWORK IN THE BIG APPLE?

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EDDIE WELLER

ENTREPRENEUR AND MOTIVATIONAL SPEAKER

KEYNOTE SPEAKER Dr. Eddie Weller has always had the desire to add to people’s lives by giving them hope, regardless of their situation.

Dr. Weller began his entrepreneurial ventures in his teens when he started a DJ company and a boat-detailing business. He completed his education by attaining a Doctor of Chiropractic (D.C.) degree.

Dr. Weller currently facilitates business masterminds and hosts weekly speaking engagements. He has been a guest on several TV and radio shows, in addition to hosting his own commercials, infomercials, talk radio and YouTube shows. He even owns a video studio where he creates all of his own educational and motivational videos!

As a former BNI president and Entrepreneur Organization member, he has personally owned over five companies and is currently owner and CEO of Getting Weller. Thousands of students and doctors have heard his message of hope and what it means to be an entrepreneur, as well as Dr. Weller’s belief that we all have the inborn potential to live in abundance on all levels.

Dr. Weller is an energetic and inspired entrepreneur. His presentations are both educational and motivational, and are meant to inspire attendees to become a better version of themselves. He is truly driven to give people hope and to live a life full of possibilities and purpose.

#CDECAICDC #DECAinDC

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#DECAinDC

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NATIONAL ADVISORY BOARD

The National Advisory Board (NAB) is composed of companies, colleges/universities, foundations and associations that contribute financial support and guidance to DECA. These organizations provide scholarships for student members and advisors, sponsor and judge competitive events and advise the organization.

NATIONAL ADVISORY BOARD MEMBERS

EXECUTIVE COMMITTEE

AMCM-Association Motor Club Marketing American Hotel & Lodging Educational Institute American Institute of CPAs Annie’s Frozen Yogurt The Art Institutes ARYZTA (Otis Spunkmeyer, Inc.) Aspire Beverages AT&T ASPIRE Babson College Belmont University Jack C. Massey College of Business Berkeley College Boston University School of Hospitality Administration Bowling Green State University Chegg Chipotle Mexican Grill College Works Painting Cornell University Schools of Hotel Administration and Industrial & Labor Relations Custom Resources, LLC Dorm Co Ewing Marion Kauffman Foundation FIDM/Fashion Institute of Design & Merchandising Finish Line, Inc. FIU Chaplin School of Hospitality & Tourism Management Gear for Sports Goodheart-Willcox Publisher Gordmans H&R Block Herff Jones, Inc. Hilton Worldwide Hofstra University Hult International Business School International Franchise Association Educational Foundation, Inc. Isenberg School of Management – UMass Amherst Johns Hopkins Carey Business School Johnson & Wales University Jostens, Inc. Journeys Junior Tours Keiser University Knowledge Matters Krispy Kreme Doughnut Corporation LIFE University Long Island University

ARZYTA (OTIS SPUNKMEYER, INC.) Dean Johnson FIDM/FASHION INSTITUTE OF DESIGN & MERCHANDISING Lisa Morabito, Sharon Ryan GORDMANS Roger Glenn JOHNSON & WALES UNIVERSITY Ken DiSaia MARRIOTT INTERNATIONAL, INC Andy Chaves MEN’S WEARHOUSE Andy Platko, Matthew Sadler, Mike Sins MUSCULAR DYSTROPHY ASSOCIATION Tracey Gianelli NORTHWOOD UNIVERSITY Brian Sandusky NRF FOUNDATION Ellen Davis PDC PRODUCTIONS Patrick Boylan PIPER JAFFRAY & CO Stephanie Wissink STEIN MART, INC. Jennifer Wellington WALGREENS CO. Dana Cawthorne

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M.E./D.E. Supply Company M&M Productions USA Marriott International, Inc. Men’s Wearhouse Mercy College Muscular Dystrophy Association National Apartment Association Education Institute National Automotive Parts Association National Society of High School Scholars National Student Leadership Conference NextTier Education NFIB Young Entrepreneur Foundation Niagara University College of Hospitality & Tourism Management Northwood University NRF Foundation Our Campus Market (OCM) Ozark Delight Candy PDC Productions PepsiCo Chilled DSD Piper Jaffray & Co. PlanetHS PostNet World Headquarters Print Fundraising Publix Super Markets, Inc. Rochester Institute of Technology, Saunders College of Business Sales and Marketing Executives International, Inc. Schoold, Inc. Selective Service System SIFMA Foundation Sparkling ICE Stein Mart, Inc. Stingray Worldwide/Spirit Box Temple University School of Tourism and Hospitality Management Texas Tech University College of Human Sciences Universal Orlando Resort University of Evansville – Schroeder School of Business Administration Vector Marketing Corporation Walgreens Co. Wear-a-Knit Wesleyan College William Peace University W.P. Carey School of Business Arizona State University

THANK YOU FOR YOUR YEARS OF SERVICE 50 YEARS Founded in 1901, Walgreens is one of the world’s most enduring and iconic brands. Their success is rooted in their commitment to building stronger communities by putting their long-standing values to work in the places that they do business and where their employees live. Their partnership with DECA is a reflection of that commitment. Since 1966, Walgreens has supported DECA’s programming that provides members with realistic insight into industry and promotes meaningful, relevant learning. Every year, Walgreens associates and executives support classroom instruction, provide employment and internship opportunities and support DECA’s competitive events programs.

35 YEARS Johnson & Wales University (JWU) is ranked as one of the United States’ Best Colleges and Universities. Its unique model integrates arts and sciences and industry-focused education with work experience and leadership opportunities, inspiring students to achieve professional success and lifelong personal growth. Their partnership with DECA is a reflection of that unique model. Since 1981, JWU has supported DECA’s programming that prepares our members to become high-achieving leaders equipped to conquer the challenges of their aspirations. Every year, JWU faculty and staff support classroom instruction, support DECA’s competitive events programs, provide college entrance guidance and student scholarships.

#DECAinDC

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Marriott International, Inc., is the world’s largest hotel company. Their success is rooted in their commitment to their five core values: put people first, pursue excellence, embrace change, act with integrity and serve our world. Their partnership with DECA is a reflection of that commitment. Since 1981, Marriott has supported DECA’s programming that provides members with realistic insight into industry and promotes meaningful, relevant learning. Every year, Marriott associates and executives support classroom instruction, provide employment and internship opportunities and support DECA’s competitive events programs.

Muscular Dystrophy Association (MDA) is one of the country’s most impactful nonprofit organizations. Their unwavering commitment to ending the devastating effects of muscular dystrophy, ALS and related life-threatening diseases has helped countless individuals live longer and grow stronger. Their partnership with DECA is a reflection of that commitment. Since 1981, MDA has supported DECA’s programming that empowers members to impact and improve their local and broader communities. Every year, MDA staff and families support classroom instruction, support DECA’s competitive events program and champion our ICDC community service activity.

25 YEARS

20 YEARS

15 YEARS

10 YEARS

5 YEARS

#DECAinDC

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#DECAinDC

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CONFERENCE OVERVIEW

Welcome to Washington, D.C., for the 55th annual Collegiate DECA International Career Development Conference! All events will be held at the Renaissance Downtown, Washington, D.C., unless otherwise noted. The Opening Session will be held in the historic Warner Theatre.

1:00 PM – 5:00 PM

CONFERENCE REGISTRATION (Option 1) RENAISSANCE BALLROOM

1:00 PM – 5:00 PM

CONFERENCE HEADQUARTERS RENAISSANCE BALLROOM

1:00 PM – 5:00 PM

SHOP DECA IMAGES

RENAISSANCE BALLROOM

BY APPOINTMENT

EVENT DIRECTOR’S/ASSISTANT DIRECTOR’S BRIEFINGS

VARIES BY GROUP

8:00 AM – 1:00 PM

STUDENT LEADERSHIP TRAINING (ticket required) MEETING ROOM 12

8:30 AM – 9:00 AM

INDEPENDENT CHAPTER AND MEMBER ORIENTATION (Option 1) MEETING ROOM 5

9:00 AM – NOON

OFFICER CANDIDATE TESTING & INTERVIEWS MEETING ROOM 2

9:00 AM – NOON

NOMINATING COMMITTEE BRIEFING & INTERVIEWS MEETING ROOM 1

ASSOCIATION MEETINGS 4:00 PM – 4:30 PM

INDEPENDENT CHAPTER AND MEMBER ORIENTATION (Option 2)

SATURDAY 4.16

BY APPOINTMENT

EVENT DIRECTOR’S/ASSISTANT DIRECTOR’S BRIEFINGS

VARIES BY GROUP

ASSOCIATION MEETINGS

8:00 AM – 1:00 PM

CONFERENCE REGISTRATION (Option 2) RENAISSANCE BALLROOM

8:00 AM – 8:00 PM

CONFERENCE HEADQUARTERS RENAISSANCE BALLROOM

8:00 AM – 8:00 PM SHOP DECA IMAGES

RENAISSANCE BALLROOM

MEETING ROOM 5

4:30 PM – 5:30 PM

ADVISOR DISCUSSION SESSION WITH COLLEGIATE ADVISORY COUNCIL MOUNT VERNON SQUARE

8:00 PM – 10:00 PM

GRAND OPENING SESSION Parade of Flags Scholarship Presentations Advisor Recognition Student Recognition Chapter Recognition Keynote Speaker Conference Orientation WARNER THEATRE 513 13TH STREET, NW WASHINGTON, D.C.

SUNDAY 4.17

6:00 AM – 9:00 AM EXHIBITOR SET-UP

RENAISSANCE BALLROOM

6:00 AM – 9:00 AM

OFFICER CANDIDATE CAMPAIGN BOOTH SET-UP RENAISSANCE BALLROOM

7:30 AM – 4:00 PM

CONFERENCE HEADQUARTERS RENAISSANCE BALLROOM

7:30 AM – 4:00 PM

SHOP DECA IMAGES RENAISSANCE BALLROOM

7:45 AM – 2:50 PM

STUDENT PROFESSIONAL DEVELOPMENT ACADEMIES Academies include speakers, business & industry networking, competitive event and institute briefings, and testing (if your event includes a test).

Business Management & Administration See pages 26-27 for details Entrepreneurship See pages 30-31 for details Finance & Accounting See pages 34-35 for details Hospitality & Tourism See pages 38-39 for details Marketing & Communications See pages 42-43 for details

8:00 AM

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See pages 48-49 for details

#DECAinDC

FRIDAY 4.15

ENTREPRENEURSHIP CHALLENGE ORIENTATION

8:00 AM

INTERNATIONAL SALES CHALLENGE ORIENTATION See pages 50-51 for details

8:00 AM - 9:15 AM

DRESS FOR SUCCESS Presented by The Men’s Wearhouse GRAND BALLROOM NORTH

8:00 AM – 4:00 PM

CULINARY MANAGEMENT INSTITUTE MEETING ROOM 2

SHOP DECA IMAGES

RENAISSANCE BALLROOM

7:00 AM – 5:00 PM

CONFERENCE HEADQUARTERS RENAISSANCE BALLROOM

7:30 AM

Sponsored by Piper Jaffray & Co. MEETING ROOM 5

8:30 AM – 10:30 AM

ENTREPRENEURSHIP CHALLENGE MANDATORY TEAM SIGN-UP

ADVISOR EDUCATION FORUM (Advisors Only) MOUNT VERNON SQUARE

9:30 AM – 2:30 PM CAREER FAIR

RENAISSANCE BALLROOM

9:30 AM – 2:30 PM

OFFICER CANDIDATE CAMPAIGN BOOTHS RENAISSANCE BALLROOM

3:00 PM – 4:00 PM

ELECTION/VOTING DELEGATE SESSIONS

#DECAinDC

7:00 AM – 5:00 PM

8:00 AM – 4:00 PM

NATIONAL MANAGEMENT INSTITUTE

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MONDAY 4.18

Voting Delegate Orientation, Candidate Introductions and Speeches, Officer Candidate Q&A MOUNT VERNON SQUARE

8:00 AM – 5:00 PM

CULINARY MANAGEMENT INSTITUTE PENN QUARTER

8:00 AM – 5:00 PM

NATIONAL MANAGEMENT INSTITUTE Sponsored by Piper Jaffray & Co. MEETING ROOM 5

ASSISTANT EVENT DIRECTORS’/ SECTION MANAGERS BRIEFINGS

9:00 AM – 2:00 PM

See pages 26-45 for details

ENTREPRENEURSHIP CHALLENGE SEMINARS

7:30 AM – 9:00 AM

(open to all attendees) MEETING ROOM 3

MEETING ROOM 3

7:30 AM – 9:00 AM

INTERNATIONAL SALES CHALLENGE MANDATORY TEAM SIGN-UP MEETING ROOM 10

7:30 AM – NOON CAREER FAIR

RENAISSANCE BALLROOM

7:30 AM – 5:00 PM

OFFICER CANDIDATE CAMPAIGN BOOTHS RENAISSANCE BALLROOM

8:00 AM – 9:00 AM JUDGE RECEPTION & ORIENTATION

MOUNT VERNON SQUARE

8:00 AM – 5:00 PM

PRELIMINARY EVENT COMPETITION See pages 26-45 for details

9:00 AM – 2:00 PM

INTERNATIONAL SALES CHALLENGE SEMINARS (open to all attendees) MEETING ROOM 10

11:30 AM – 1:30 PM JUDGE LUNCHEON

MOUNT VERNON SQUARE

NOON

EXHIBITOR DISMANTLING RENAISSANCE BALLROOM

3:30 PM – 5:30 PM

ENTREPRENEURSHIP CHALLENGE PRESENTATIONS & JUDGING Sponsored by the International Franchise Association Educational Foundation, Inc. and Hilton Worldwide MOUNT VERNON SQUARE

INTERNATIONAL SALES CHALLENGE PRESENTATIONS & JUDGING Sponsored by the Alan E. Hall Center for Sales Excellence MEETING ROOM 10

5:00 PM – 7:00 PM

OFFICER CANDIDATE CAMPAIGN BOOTH DISMANTLING

RENAISSANCE BALLROOM

2:00 PM

LEARN FROM THE PROS

TUESDAY 4.19 7:30 AM

ASSISTANT EVENT DIRECTORS’/ SECTION MANAGERS BRIEFINGS See pages 26-45 for details

7:30 AM – 5:00 PM

CONFERENCE HEADQUARTERS RENAISSANCE BALLROOM

7:30 AM – 5:00 PM SHOP DECA IMAGES

(Including Finalist T-shirts) RENAISSANCE BALLROOM

8:15 AM

PRELIMINARY AWARDS SESSION GRAND BALLROOM

9:00 AM – 10:00 AM JUDGE RECEPTION & ORIENTATION

MOUNT VERNON SQUARE

10:00 AM – 2:00 PM

INTERNATIONAL SALES CHALLENGE FINALS Sponsored by the Alan E. Hall Center for Sales Excellence MEETING ROOM 10

10:30 AM – 11:45 AM

NEW CHAPTER WORKSHOP

9:00 AM – 6:00 PM

(students and advisors welcome) RENAISSANCE BALLROOM EAST

See pages 26-45 for details

10:30 AM – 12 NOON

FINALS EVENT COMPETITION

9:30 AM – COMPLETION

CULINARY MANAGEMENT INSTITUTE PRESENTATIONS MEETING ROOM 3

9:30 AM – COMPLETION

NATIONAL MANAGEMENT INSTITUTE PRESENTATIONS Sponsored by Piper Jaffray & Co. MEETING ROOM 5

10:00 AM – 2:00 PM ENTREPRENEURSHIP CHALLENGE FINALS

Sponsored by the International Franchise Association Educational Foundation, Inc. and Hilton Worldwide MEETING ROOM 11

ELECTION/BUSINESS SESSION MOUNT VERNON SQUARE

11:30 AM – 1:30 PM JUDGE LUNCHEON MEETING ROOM 16

8:00 PM – 9:30 PM

GRAND AWARDS SESSION GRAND BALLROOM

WEDNESDAY 4.20 9:00 AM – 2:30 PM

NEW COLLEGIATE DECA EXECUTIVE OFFICER ORIENTATION MEETING ROOM 16

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3:30 PM – 5:30 PM

BUSINESS MANAGEMENT + ADMINISTRATION

#DECAinDC

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Business Ethics Business Research Human Resource Management Retail Management sponsored by Sales Management Meeting

SUNDAY 4.17

PROFESSIONAL DEVELOPMENT ACADEMY ACADEMY KICK-OFF AND REGISTRATION 9:45 AM – 10:15 AM Facilitator: Johnnie Hubbard III, Collegiate DECA Alumni Network with Collegiate DECA members who share similar career interests, receive an overview of your academy day and get additional information to help you get the most out of your conference experience.

GRAND BALLROOM CENTRAL

COMPETITIVE EVENTS 7:45 AM – 9:15 AM TESTING RETAIL MANAGEMENT

CONGRESSIONAL HALL B

2:05 PM – 2:50 PM EVENT BRIEFINGS + SCHEDULING

COLLEGE TO CAREER 10:15 AM – 11:10 AM Presented by Michael Lawrence, NAPA Address the foundations of career development and discover why getting started is so difficult. Walk away with industry information and personal development tips to help you navigate the workplace.

GRAND BALLROOM CENTRAL CAREER FAIR 12:25 PM – 12:55 PM

BUSINESS ETHICS

Visit our valued exhibitors to discuss career and professional opportunities.

BUSINESS RESEARCH

RENAISSANCE BALLROOM

GRAND BALLROOM NORTH MEETING ROOM 2

GRAND BALLROOM SOUTH

RETAIL MANAGEMENT

GRAND BALLROOM CENTRAL

SALES MANAGEMENT MEETING GRAND BALLROOM SOUTH

TURNING YOUR PASSION INTO A CAREER 12:55 PM – 1:50 PM Presented by Jennifer Baker, ASAE Association CareerHQ Whether you want to specialize in one area, gain experience in a range of positions, or get more involved in your industry, the association sector has an opportunity for you. Learn about this dynamic sector from a panel of association professionals.

GRAND BALLROOM CENTRAL

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HUMAN RESOURCE MANAGEMENT

MONDAY 4.18 COMPETITIVE EVENTS 7:30 AM – 8:30 AM ASSISTANT EVENT DIRECTORS’ AND SECTION MANAGERS’ BRIEFING

8:00 AM – 5:00 PM COMPETITION PRELIMINARIES

9:00 AM – 5:00 PM COMPETITION PRELIMINARIES

BUSINESS ETHICS

BUSINESS RESEARCH

CONGRESSIONAL HALL FOYER

8:30 AM – 5:00 PM COMPETITION PRELIMINARIES

2:00 PM LEARN FROM THE PROS

HUMAN RESOURCE MANAGEMENT

BUSINESS ETHICS

GRAND BALLROOM NORTH

BUSINESS RESEARCH

GRAND BALLROOM NORTH

RETAIL MANAGEMENT

GRAND BALLROOM NORTH

SALES MANAGEMENT MEETING MEETING ROOM 2

GRAND BALLROOM NORTH

CONGRESSIONAL HALL FOYER

HUMAN RESOURCE MANAGEMENT

BUSINESS ETHICS

RENAISSANCE BALLROOM

GRAND BALLROOM NORTH

RETAIL MANAGEMENT

BUSINESS RESEARCH

RENAISSANCE BALLROOM

CONGRESSIONAL HALL FOYER

SALES MANAGEMENT MEETING

HUMAN RESOURCE MANAGEMENT

MEETING ROOM 2

RENAISSANCE BALLROOM

RETAIL MANAGEMENT

RENAISSANCE BALLROOM

SALES MANAGEMENT MEETING MEETING ROOM 2

#DECAinDC

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Retail Management sponsored by:

Be sure to follow @CollegiateDECA and @DECAInc during #DECAinDC for the latest updates and announcements!

TUESDAY 4.19 COMPETITIVE EVENTS 7:30 AM – 8:00 AM ASSISTANT EVENT DIRECTORS’ AND SECTION MANAGERS’ BRIEFING

9:00 AM – 6:00 PM COMPETITION FINALS

10:00 AM – 6:00 PM COMPETITION FINALS

BUSINESS ETHICS

BUSINESS RESEARCH

CONGRESSIONAL HALL A

MEETING ROOM 14

9:30 AM – 6:00 PM COMPETITION FINALS

HUMAN RESOURCE MANAGEMENT

CONGRESSIONAL HALL A

BUSINESS ETHICS

CONGRESSIONAL HALL A

BUSINESS RESEARCH

CONGRESSIONAL HALL A

RETAIL MANAGEMENT

CONGRESSIONAL HALL A

SALES MANAGEMENT MEETING MEETING ROOM 2

MEETING ROOM 14

HUMAN RESOURCE MANAGEMENT RETAIL MANAGEMENT

CONGRESSIONAL HALL A

SALES MANAGEMENT MEETING MEETING ROOM 2

DOWNLOAD

THE OFFICIAL DECA APP ■ http://bit.ly/cdecaapp16

#DECAinDC

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ENTREPRENEURSHIP

#DECAinDC

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Entrepreneurship | Growing Your Business Entrepreneurship | Starting a Business sponsored by Entrepreneurship Challenge sponsored by &

SUNDAY 4.17

PROFESSIONAL DEVELOPMENT ACADEMY ACADEMY KICK-OFF AND REGISTRATION 9:45 AM – 10:15 AM Facilitator: Jaimie Thimmesh Rachie, Collegiate DECA President Network with Collegiate DECA members who share similar career interests, receive an overview of your academy day and get additional information to help you get the most out of your conference experience.

CONGRESSIONAL HALL B

2:05 PM – 2:50 PM EVENT BRIEFINGS + SCHEDULING ENTREPRENEURSHIP GROWING YOUR BUSINESS CONGRESSIONAL HALL B

ENTREPRENEURSHIP STARTING A BUSINESS

CONGRESSIONAL HALL B

ENTREPRENEURSHIP IS AMAZING 10:15 AM – 11:10 AM Presented by Patrick Snyder, USASBE Do you have the skills to turn your idea into a million-dollar business? Learn key processes and marketing pivots that have taken companies from average performers to through-the-roof successes.

CONGRESSIONAL HALL B CAREER FAIR 11:10 AM – 11:40 AM Visit our valued exhibitors to discuss career and professional opportunities.

RENAISSANCE BALLROOM FRANCHISING 12:55 PM – 1:50 PM Presented by the International Franchise Association Educational Foundation, Inc. The franchising business model is on track to outperform the U.S. economy for the fifth consecutive year – increasing to over $520 billion. Learn the secrets to succeeding in franchise entrepreneurship from leaders within the industry.

CONGRESSIONAL HALL B

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COMPETITIVE EVENTS

MONDAY 4.18 COMPETITIVE EVENTS 7:30 AM – 8:30 AM ASSISTANT EVENT DIRECTORS’ AND SECTION MANAGERS’ BRIEFING ENTREPRENEURSHIP GROWING YOUR BUSINESS

9:00 AM – 5:00 PM COMPETITION PRELIMINARIES

2:00 PM LEARN FROM THE PROS

ENTREPRENEURSHIP GROWING YOUR BUSINESS

ENTREPRENEURSHIP GROWING YOUR BUSINESS

ENTREPRENEURSHIP STARTING A BUSINESS

ENTREPRENEURSHIP STARTING A BUSINESS

CARNEGIE ROOM

MEETING ROOM 9

CARNEGIE ROOM

MEETING ROOM 9

CARNEGIE ROOM

ENTREPRENEURSHIP STARTING A BUSINESS MEETING ROOM 9

TUESDAY 4.19 COMPETITIVE EVENTS 7:30 AM – 8:00 AM ASSISTANT EVENT DIRECTORS’ AND SECTION MANAGERS’ BRIEFING ENTREPRENEURSHIP GROWING YOUR BUSINESS

10:00 AM – 6:00 PM COMPETITION FINALS ENTREPRENEURSHIP GROWING YOUR BUSINESS MEETING ROOM 8

ENTREPRENEURSHIP STARTING A BUSINESS MEETING ROOM 9

MEETING ROOM 8

#DECAinDC

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ENTREPRENEURSHIP STARTING A BUSINESS MEETING ROOM 9

Entrepreneurship-Starting a Business sponsored by:

Share your best Washington, D.C., photos on Instagram using #DECAinDC and be sure to follow @decainc!

FINANCE + ACCOUNTING

#DECAinDC

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Accounting Banking Financial Services Corporate Finance Financial Statement Analysis

SUNDAY 4.17

PROFESSIONAL DEVELOPMENT ACADEMY ACADEMY KICK-OFF AND REGISTRATION 9:45 AM – 10:15 AM Facilitator: Savannah Bice, Collegiate DECA Vice President Network with Collegiate DECA members who share similar career interests, receive an overview of your academy day and get additional information to help you get the most out of your conference experience.

CONGRESSIONAL HALL A

COMPETITIVE EVENTS 7:45 AM – 9:15 AM TESTING ACCOUNTING

CONGRESSIONAL HALL A

BANKING FINANCIAL SERVICES CONGRESSIONAL HALL A

CAREER PATHWAYS IN ACCOUNTING AND FINANCE 10:15 AM – 11:10 AM Presented by Jeff Wilson II, American Institute of CPAs So you’re interested in finance? Have you considered becoming a CPA? The career paths open to CPAs are limitless—public accounting, corporate, government, non-profit, legal, IT, entrepreneurship—you name it! Gain valuable insight into the many pathways available through this industry.

CONGRESSIONAL HALL A

CORPORATE FINANCE

CONGRESSIONAL HALL A

2:05 PM – 2:50 PM EVENT BRIEFINGS + SCHEDULING ACCOUNTING

CAREER FAIR 12:25 PM – 12:55 PM Visit our valued exhibitors to discuss career and professional opportunities.

RENAISSANCE BALLROOM

GRAND BALLROOM CENTRAL GRAND BALLROOM CENTRAL

CORPORATE FINANCE

GRAND BALLROOM CENTRAL

FINANCIAL STATEMENT ANALYSIS GRAND BALLROOM NORTH

FROM DECA TO WALL STREET 12:55 PM – 1:50 PM Presented by Samuel P. Boyd, Capital Asset Management Group, Inc. So you’ve learned about finance, competed in DECA and think you want to make it on Wall Street. Now, how do you get there?

As a former DECA member, Sam Boyd is uniquely qualified to share with you what it takes to turn DECA and your degree into a finance career.

CONGRESSIONAL HALL A

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BANKING FINANCIAL SERVICES

MONDAY 4.18 COMPETITIVE EVENTS 7:30 AM – 8:30 AM ASSISTANT EVENT DIRECTORS’ AND SECTION MANAGERS’ BRIEFING ACCOUNTING

GRAND BALLROOM NORTH

BANKING FINANCIAL SERVICES GRAND BALLROOM NORTH

8:00 AM – 5:00 PM COMPETITION PRELIMINARIES

2:00 PM LEARN FROM THE PROS

FINANCIAL STATEMENT ANALYSIS

ACCOUNTING

RENAISSANCE BALLROOM

8:30 AM – 5:00 PM COMPETITION PRELIMINARIES

CORPORATE FINANCE

ACCOUNTING

FINANCIAL STATEMENT ANALYSIS

BANKING FINANCIAL SERVICES

GRAND BALLROOM NORTH GRAND BALLROOM NORTH

RENAISSANCE BALLROOM

BANKING FINANCIAL SERVICES RENAISSANCE BALLROOM

CORPORATE FINANCE

RENAISSANCE BALLROOM

FINANCIAL STATEMENT ANALYSIS RENAISSANCE BALLROOM

RENAISSANCE BALLROOM RENAISSANCE BALLROOM

CORPORATE FINANCE RENAISSANCE BALLROOM

TUESDAY 4.19 COMPETITIVE EVENTS 7:30 AM – 8:00 AM ASSISTANT EVENT DIRECTORS’ AND SECTION MANAGERS’ BRIEFING 36

9:00 AM – 6:00 PM COMPETITION FINALS

9:30 AM – 6:00 PM COMPETITION FINALS

FINANCIAL STATEMENT ANALYSIS

ACCOUNTING

CONGRESSIONAL HALL A

BANKING FINANCIAL SERVICES CONGRESSIONAL HALL A

ACCOUNTING

CORPORATE FINANCE

CONGRESSIONAL HALL A

CONGRESSIONAL HALL A

#DECAinDC

BANKING FINANCIAL SERVICES CONGRESSIONAL HALL A

CORPORATE FINANCE

CONGRESSIONAL HALL A

FINANCIAL STATEMENT ANALYSIS CONGRESSIONAL HALL A

CONGRESSIONAL HALL A

Do you love Collegiate DECA? Then be sure to ‘like’ the Collegiate DECA’s Facebook page!

Go to facebook.com/collegiatedeca to get updates, announcements and important news all year long.

WANTS YOUR OPINION w w w. piperjaf fray.com

HOSPITALITY + TOURISM

#DECAinDC

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Event Planning Hotel and Lodging Restaurant and Food Service Management Travel and Tourism

SUNDAY 4.17

PROFESSIONAL DEVELOPMENT ACADEMY ACADEMY KICK-OFF AND REGISTRATION 9:45 AM – 10:15 AM Facilitator: Matt Weingard, Collegiate DECA Vice President Network with Collegiate DECA members who share similar career interests, receive an overview of your academy day and get additional information to help you get the most out of your conference experience.

GRAND BALLROOM SOUTH

7:45 AM – 9:15 AM TESTING HOTEL AND LODGING

GRAND BALLROOM SOUTH

RESTAURANT AND FOOD SERVICE MANAGEMENT

GRAND BALLROOM SOUTH

TRAVEL AND TOURISM

GRAND BALLROOM SOUTH

2:05 PM – 2:50 PM EVENT BRIEFINGS + SCHEDULING EVENT PLANNING

GRAND BALLROOM NORTH

HOTEL AND LODGING

GRAND BALLROOM NORTH

RESTAURANT AND FOOD SERVICE MANAGEMENT

GRAND BALLROOM CENTRAL

TRAVEL AND TOURISM

GRAND BALLROOM CENTRAL

CHIPOTLE IS CHANGING THE WAY… 10:15 AM – 11:10 AM Presented by the Chipotle Team Want to be part of a company that’s making great things happen?

Chipotle is changing the way people eat and the way people work. No matter what your degree, come and see where a career at Chipotle can take you.

GRAND BALLROOM SOUTH CAREER FAIR 12:25 PM – 12:55 PM Visit our valued exhibitors to discuss career and professional opportunities.

RENAISSANCE BALLROOM HOW “HOSPITALITY” IS CHANGING AN INDUSTRY 12:55 PM – 1:50 PM Presented by Sarah Levine, National Apartment Association Education Institute While homeownership continues to struggle, the apartment industry is reporting record breaking occupancy levels.

Washington, D.C., is a market that keeps getting bigger, better and more competitive. Discover how the hospitality approach helps members stay a step ahead of their competition.

GRAND BALLROOM SOUTH

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COMPETITIVE EVENTS

MONDAY 4.18 COMPETITIVE EVENTS 7:30 AM – 8:30 AM ASSISTANT EVENT DIRECTORS’ AND SECTION MANAGERS’ BRIEFING EVENT PLANNING

GRAND BALLROOM NORTH

HOTEL AND LODGING

GRAND BALLROOM NORTH

RESTAURANT AND FOOD SERVICE MANAGEMENT

GRAND BALLROOM NORTH

TRAVEL AND TOURISM

GRAND BALLROOM NORTH

8:00 AM – 5:00 PM COMPETITION PRELIMINARIES

2:00 PM LEARN FROM THE PROS

EVENT PLANNING

EVENT PLANNING

RENAISSANCE BALLROOM

RENAISSANCE BALLROOM

HOTEL AND LODGING

8:30 AM – 5:00 PM COMPETITION PRELIMINARIES

RENAISSANCE BALLROOM

HOTEL AND LODGING

RENAISSANCE BALLROOM

RENAISSANCE BALLROOM

RESTAURANT AND FOOD SERVICE MANAGEMENT

RENAISSANCE BALLROOM

TRAVEL AND TOURISM

RESTAURANT AND FOOD SERVICE MANAGEMENT RENAISSANCE BALLROOM

TRAVEL AND TOURISM

RENAISSANCE BALLROOM

TUESDAY 4.19 COMPETITIVE EVENTS 7:30 AM – 8:00 AM ASSISTANT EVENT DIRECTORS’ AND SECTION MANAGERS’ BRIEFING 40

9:00 AM – 6:00 PM COMPETITION FINALS

9:30 AM – 6:00 PM COMPETITION FINALS

EVENT PLANNING

HOTEL AND LODGING

CONGRESSIONAL HALL A

RESTAURANT AND FOOD SERVICE MANAGEMENT CONGRESSIONAL HALL A

EVENT PLANNING

CONGRESSIONAL HALL A

TRAVEL AND TOURISM

CONGRESSIONAL HALL A

#DECAinDC

HOTEL AND LODGING

CONGRESSIONAL HALL A

RESTAURANT AND FOOD SERVICE MANAGEMENT CONGRESSIONAL HALL A

TRAVEL AND TOURISM

CONGRESSIONAL HALL A

CONGRESSIONAL HALL A

Join DECA’s LinkedIn group! You can connect with alumni and engage with business professionals. Join now at http://bit.ly/decalinkedingroup.

CONFERENCE ITEM SPONSORS A special thank you to these organizations that have sponsored specific items for the conference.

BAGS

LANYARDS

STOP GETTING DOWN TO BUSINESS.

START LOOKING UP TO IT. The Johns Hopkins Carey Business School is inspiring a new generation of leaders to redefine business’ role in society. Work alongside experts and peers from the university’s top-ranked schools—including Medicine, Nursing, and Engineering—to develop creative solutions to the challenges facing our world. Welcome to New Business.

Merit-based scholarships are available.

MS Programs Include: • • • • •

MS in Finance MS in Health Care Management MS in Marketing MS in Information Systems MS in Enterprise Risk Management

• MS in Real Estate and Infrastructure carey.jhu.edu/deca

PENCILS

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NOTEBOOKS

MARKETING + COMMUNICATIONS

#DECAinDC

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Advertising Campaign Business-to-Business Marketing Emerging Technology Marketing Strategies Fashion Merchandising and Marketing International Marketing Marketing Management sponsored by Professional Sales Sports and Entertainment Marketing

SUNDAY 4.17

PROFESSIONAL DEVELOPMENT ACADEMY ACADEMY KICK-OFF AND REGISTRATION 9:45 AM – 10:15 AM

7:45 AM – 9:15 AM TESTING FASHION MERCHANDISING AND MARKETING CONGRESSIONAL HALL B

GRAND BALLROOM NORTH LIVING AND WORKING BY THE GOLDEN RULE 10:15 AM – 11:10 AM

2:05 PM – 2:50 PM EVENT BRIEFINGS + SCHEDULING

Presented by Mike Sins, The Men’s Wearhouse Live the Golden Rule, practice teamwork, have respect, be trustworthy, and keep an open mind and heart. Sound like a great place to work? We think so. Learn about the dynamic internship and career opportunities available with The Men’s Wearhouse.

ADVERTISING CAMPAIGN MEETING ROOM 16

GRAND BALLROOM NORTH

BUSINESS-TO-BUSINESS MARKETING GRAND BALLROOM NORTH EMERGING TECHNOLOGY MARKETING STRATEGIES MEETING ROOM 12 FASHION MERCHANDISING AND MARKETING GRAND BALLROOM CENTRAL INTERNATIONAL MARKETING GRAND BALLROOM NORTH MARKETING MANAGEMENT GRAND BALLROOM SOUTH PROFESSIONAL SALES CONGRESSIONAL HALL A SPORTS AND ENTERTAINMENT MARKETING GRAND BALLROOM NORTH

CAREER FAIR 11:10 AM – 11:40 AM Visit our valued exhibitors to discuss career and professional opportunities.

RENAISSANCE BALLROOM HOW COMPANIES ARE MARKETING TO YOU 12:55 PM – 1:50 PM Presented by Adam Grant, Campus Commandos For all brands, the college audience is incredibly important, but difficult to reach. A former stand-up comedian, Adam helps companies like Coca Cola, HP and Men’s Wearhouse reach college students. Learn how Adam is making mobile marketing the way to engage this key audience.

GRAND BALLROOM NORTH

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COMPETITIVE EVENTS

Facilitator: Alura Carbrey, Collegiate DECA Vice President Network with Collegiate DECA members who share similar career interests, receive an overview of your academy day and get additional information to help you get the most out of your conference experience.

MONDAY 4.18 COMPETITIVE EVENTS 7:30 AM – 8:30 AM ASSISTANT EVENT DIRECTORS’ AND SECTION MANAGERS’ BRIEFING

8:00 AM – 5:00 PM COMPETITION PRELIMINARIES

2:00 PM LEARN FROM THE PROS

BUSINESS-TO-BUSINESS MARKETING

ADVERTISING CAMPAIGN

INTERNATIONAL MARKETING

BUSINESS-TO-BUSINESS MARKETING

ADVERTISING CAMPAIGN

SPORTS AND ENTERTAINMENT MARKETING

EMERGING TECHNOLOGY MARKETING STRATEGIES

MEETING ROOM 12

BUSINESS-TO-BUSINESS MARKETING

RENAISSANCE BALLROOM

RENAISSANCE BALLROOM

GRAND BALLROOM NORTH

GRAND BALLROOM NORTH

EMERGING TECHNOLOGY MARKETING STRATEGIES

CONGRESSIONAL HALL FOYER

FASHION MERCHANDISING AND MARKETING GRAND BALLROOM NORTH

INTERNATIONAL MARKETING GRAND BALLROOM NORTH

MARKETING MANAGEMENT GRAND BALLROOM NORTH

PROFESSIONAL SALES MEETING ROOM 6

SPORTS AND ENTERTAINMENT MARKETING GRAND BALLROOM NORTH

8:30 AM – 5:00 PM COMPETITION PRELIMINARIES FASHION MERCHANDISING AND MARKETING RENAISSANCE BALLROOM

MARKETING MANAGEMENT RENAISSANCE BALLROOM

9:00 AM – 5:00 PM COMPETITION PRELIMINARIES

MEETING ROOM 12

RENAISSANCE BALLROOM

CONGRESSIONAL HALL FOYER

FASHION MERCHANDISING AND MARKETING RENAISSANCE BALLROOM

INTERNATIONAL MARKETING RENAISSANCE BALLROOM

MARKETING MANAGEMENT RENAISSANCE BALLROOM

PROFESSIONAL SALES MEETING ROOM 6

SPORTS AND ENTERTAINMENT MARKETING GRAND BALLROOM NORTH

ADVERTISING CAMPAIGN MEETING ROOM 12

EMERGING TECHNOLOGY MARKETING STRATEGIES

CONGRESSIONAL HALL FOYER

PROFESSIONAL SALES

#DECAinDC

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MEETING ROOM 6

Marketing Management sponsored by:

DECA’s Pinterest has great resume, interview and career tips! See more at pinterest.com/decainc.

TUESDAY 4.19 COMPETITIVE EVENTS 7:30 AM – 8:30 AM ASSISTANT EVENT DIRECTORS’ AND SECTION MANAGERS’ BRIEFING

9:00 AM – 6:00 PM COMPETITION FINALS

10:00 AM – 6:00 PM COMPETITION FINALS

BUSINESS-TO-BUSINESS MARKETING

ADVERTISING CAMPAIGN

INTERNATIONAL MARKETING

ADVERTISING CAMPAIGN

EMERGING TECHNOLOGY MARKETING STRATEGIES

SPORTS AND ENTERTAINMENT MARKETING

MEETING ROOM 12

BUSINESS-TO-BUSINESS MARKETING

CONGRESSIONAL HALL A CONGRESSIONAL HALL A

CONGRESSIONAL HALL A

MEETING ROOM 12

MEETING ROOM 7

PROFESSIONAL SALES MEETING ROOM 6

CONGRESSIONAL HALL A

EMERGING TECHNOLOGY MARKETING STRATEGIES MEETING ROOM 7

FASHION MERCHANDISING AND MARKETING CONGRESSIONAL HALL A

INTERNATIONAL MARKETING CONGRESSIONAL HALL A

MARKETING MANAGEMENT CONGRESSIONAL HALL A

9:30 AM – 6:00 PM COMPETITION FINALS FASHION MERCHANDISING AND MARKETING CONGRESSIONAL HALL A

MARKETING MANAGEMENT CONGRESSIONAL HALL A

PROFESSIONAL SALES MEETING ROOM 6

SPORTS AND ENTERTAINMENT MARKETING CONGRESSIONAL HALL A

#DECAinDC

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#DECAinDC

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NEW PIC REQUESTED

Presented by: YPCNetwork

SATURDAY 4.16 COLLEGIATE ADVISORY COUNCIL DISCUSSION

TUESDAY 4.19 NEW CHAPTER WORKSHOP

8:00 AM – 1:00 PM

4:30 PM – 5:30 PM

This workshop will educate student leaders in the areas of team building, networking, communicating and overall leadership concepts, and is appropriate for all members. This will be a valuable resource to those who wish to enhance their leadership capabilities.

Join members of DECA’s Collegiate Program Advisory Council as they share program changes for 2016-17 and lead discussions on what the Collegiate DECA Program should look like in 2022.

Are you part of a new or reactivated chapter?

Learn the “ins and outs” of recruiting new members, establishing a strong presence on campus and working with the international organization.

MEETING ROOM 12

MOUNT VERNON SQUARE

10:30 AM – 11:45 AM

RENAISSANCE BALLROOM EAST

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SATURDAY 4.16 STUDENT LEADERSHIP TRAINING ($10 fee)

ENTREPRENEURSHIP CHALLENGE

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Additional support and assistance has been provided by the Belmont University College of Business Administration and the United States Association for Small Business and Entrepreneurship (USASBE).

MONDAY 4.18 CHALLENGE SIGN-UP (Mandatory)

8:00 AM - 8:30 AM (Option 1) MEETING ROOM 11

7:30 AM - 9:15 AM MEETING ROOM 3

11:40 AM - 12:10 PM (Option 2) MEETING ROOM 11

PLANNING AND CONSULTING

12:20 PM - 12:50 PM (Option 3) MEETING ROOM 11 3:00 PM - 3:45 PM (Option 4) MEETING ROOM 11

ENTREPRENEURSHIP IS AMAZING

7:30 AM - 9:15 AM MEETING ROOM 3

PRODUCT POSITIONING

Dr. Lora Harding, Belmont University

10:15 AM - 11:10 AM CONGRESSIONAL HALL B

9:45 AM - 10:30 AM MEETING ROOM 3

FRANCHISING

DEVELOPING YOUR VALUE PROPOSITION

12:55 PM - 1:50 PM CONGRESSIONAL HALL B

Dr. Mark Schenkel, Belmont University 10:45 AM - 11:30 AM MEETING ROOM 3

BUSINESS MODELING AND BOOTSTRAP FINANCING Dr. Jeff Cornwall, Belmont University 11:45 AM - 12:30 PM MEETING ROOM 3

PRELIMINARY COMPETITION 3:30 PM - 5:30 PM MOUNT VERNON SQUARE

TUESDAY 4.19 PRESENTATIONS

BY FINALISTS 10:00 AM - 12:00 PM MEETING ROOM 11

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SUNDAY 4.17 ORIENTATION SESSIONS

INTERNATIONAL SALES CHALLENGE #DECAinDC

50

Sponsored by the Alan E. Hall Center for Sales Excellence

8:00 AM - 8:30 AM (Option 1) MEETING ROOM 8 11:40 AM - 12:10 PM (Option 2) MEETING ROOM 8 12:20 PM - 12:50 PM (Option 3) MEETING ROOM 8 3:00 PM - 3:45 PM (Option 4) MEETING ROOM 8

MONDAY 4.18 CHALLENGE SIGN-UP (Mandatory) 7:30 AM - 9:00 AM MEETING ROOM 10

SUCCESSFUL SELLING

Presented by the Alan E. Hall Center for Sales Excellence at Weber State University 9:00 AM - 10:00 AM (Option 1) MEETING ROOM 10

SUCCESSFUL SELLING 11:00 AM - 12:00 PM MEETING ROOM 10

(Option 2)

SUCCESSFUL SELLING 1:00 PM - 2:00 PM (Option 3) MEETING ROOM 10

PRELIMINARY COMPETITION 3:30 PM - 5:30 PM MEETING ROOM 10

TUESDAY 4.19 PRESENTATIONS

BY FINALISTS 10:00 AM - 2:00 PM MEETING ROOM 10

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SUNDAY 4.17 ORIENTATION SESSIONS

CULINARY MANAGEMENT INSTITUTE #DECAinDC

52

The presentations are closed to general observers; however, some presentations may be viewed by guests or other individuals who have received special permission to attend from conference management. Presentations and/or partner organizations may also be videotaped. All project work and presentations will become the property of DECA Inc. and may be used for promotional, research or other purposes.

8:00 AM - 4:00 PM MEETING ROOM 3

MONDAY 4.18 ALL DAY ACTIVITIES

TUESDAY 4.19 ALL DAY ACTIVITIES

8:00 AM - 5:00 PM PENN QUARTER

9:30 AM - COMPLETION MEETING ROOM 3

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SUNDAY 4.17 ORIENTATION AND PROJECT BRIEFING

NATIONAL MANAGEMENT INSTITUTE #DECAinDC

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The presentations are closed to general observers; however, some presentations may be viewed by guests or other individuals who have received special permission to attend from conference management. Presentations and/or partner organizations may also be videotaped. All project work and/or presentations will become the property of DECA Inc. and Piper Jaffray & Co. and may be used for promotional, research or other purposes.

8:00 AM - 4:00 PM MEETING ROOM 5

MONDAY 4.18 ALL DAY ACTIVITIES

TUESDAY 4.19 ALL DAY ACTIVITIES

8:00 AM - 5:00 PM MEETING ROOM 5

9:30 AM - COMPLETION MEETING ROOM 5

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SUNDAY 4.17 ORIENTATION AND PROJECT BRIEFING

#DECAinDC

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CAREER FAIR + EXHIBITS SUNDAY 4.17

MONDAY 4.18

9:30 AM - 2:30 PM

7:30 AM - 12:00 PM

RENAISSANCE BALLROOM

RENAISSANCE BALLROOM

www.asaecenter.org

www.shopdeca.org

www.marriott.com

jobs.chipotle.com

carey.jhu.edu

www.menswearhouse.com

www.genpt.com

www.sthm.temple.edu/grad

www.rpmcareers.org

www.business.nova.edu

www.usasbe.org

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www.walgreens.jobs

#DECAinDC

www.acteonline.org

Join these alumni and friends of DECA and Connect Where You Are today!

Visit www.deca.org/connect and continue your connection!

Together, we will continue DECA’s tradition of excellence.

1,000 + DECA’S DIAMOND SOCIETY

$

J.D. Gidley Jack J. Rose Pamela O’Brien Paul Wardinski The Oshay Family Foundation

500–$999 DECA’S ICDC CIRCLE

$

David and Marsha Bock Marie Burbach Nick Edwards

Wilson Enriquez* John Fistolera* Michael Garrett

250–$499 DECA’S CHARTERED ASSOCIATION CIRCLE

$

Mike Brown David and Brenda Clark Jeff Collins* Kenneth DiSaia* Morgan Finch Ginger and Heather Hill Susan Lewin Hilda and Terri Martin

Pam McKenney Alexander Mellott Michael Mount Stephanie Sandstrom* Taryn Tewksbury* Ryan Underwood Jeffrey Victor Ryan Witzig

DECA LEGACY OF LEADERSHIP

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Tyler Altrup* Geoffrey Basye* Jeffrey Cartee* Carter Christensen* Aaron Crotty* Angela Dayton* Trevor Dickerson* Jessie Evans* Thomas Fitzpatrick IV* Cara Gooch* Barbara Henn Jamie Hillen* Johnnie Hubbard III* Brittany Keating* Nathan Keeney* Christopher Lamb*

*Denotes Former Executive Officer

Alexander Louden* Andrew Monarch* Darryll Morgan* Mike Pham* Jason Quehl* Robert Redd* Nicholas Rezny* Fidelmar Rivera* Josh Sanderson* Lee Seto* Joshua Shankle* David Shelton* Matthew Smith* Tracey Smith* Jessica Tormey* Brycen Woodley*

THANK YOU BUSINESS LEADERS Thank you to the more than 300 business leaders who will serve as judges, workshop presenters and corporate representatives.

This conference would not be possible without your assistance.

AWARD RECIPIENTS Collegiate DECA’s Academic Honor Award recognizes members for their academic excellence, leadership and involvement in Collegiate DECA. Recipients receive gold award ribbons.

ASSOCIATION LEADERSHIP AWARD The Association Leadership Award recognizes Collegiate DECA members for their leadership at the association level. Each association may nominate up to two individuals. Recipients receive silver award ribbons.

CHAPTER LEADERSHIP AWARD The Chapter Leadership Award recognizes Collegiate DECA members for their leadership at the chapter level. Each chapter may nominate up to two members of their local chapter for this award.

Recipients receive green award ribbons.

PASSPORT LEADERSHIP PROGRAM The Passport Leadership Program recognizes chapters and members who participated in events that enhanced the Collegiate DECA experience at the local, association and international levels. Members and chapters achieving this recognition are congratulated for their consistent efforts in building personal and professional skill sets.

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ACADEMIC HONOR AWARD

SHOP

THE DECA SUPERSTORE

RENAISSANCE BALLROOM

FRIDAY 4.15 1:00 PM – 5:00 PM SATURDAY 4.16 8:00 AM – 8:00 PM SUNDAY 4.17 7:30 AM – 4:00 PM MONDAY 4.18 7:00 AM – 5:00 PM TUESDAY 4.19* 7:30 AM – 5:00 PM *Finalist Tees Available WWW.SHOPDECA.ORG

#DECAinDC

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DECAIMAGES

2017

INTERNATIONAL

CAREER DEVELOPMENT CONFERENCE

APRIL 19-22, 2017

ANAHEIM CALIFORNIA

#DECAinDC

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RENAISSANCE DOWNTOWN WASHINGTON, D.C.

#DECAinDC

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Fantastic Futures Start Here.

NAPA OFFERS: Scholarships Internships Employment NAPA is proud to partner with DECA to help students across the country advance their marketing and service skills. Together with DECA, NAPA is a resource for scholarships, competitive events, employment opportunities and local connections.

For more information on career opportunities in our 6,000 stores, 59 Distribution Centers and 15,000 NAPA AutoCare Centers, go to NAPAonline.com or www.napaautojobs.com or internships@genpt.com.

CHASE ELLIOTT Š 2016 Hendrick Motorsports, LLC. The name, likeness and signature of Chase Elliott and the likeness of the No. 24 Chevrolet SS are used with permission of Hendrick Motorsports, LLC.

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WWW.DECA.ORG