DECA Inc. Annual Report | 2010-2011

2010-2011 ANNUAL REPORT

GREETINGS! Dear DECA Partners: We are pleased to present the 2010-2011 annual report for DECA Inc. This past academic year was an extraordinary year for DECA with the introduction of a new mission statement and logo that describe a dynamic organization that is preparing the next generation of leaders and entrepreneurs.

This year marked a series of achievements for DECA Inc. with record-setting membership, participation and advisor training. Our network of 5,000 high schools and colleges continues to grow, implement new technologies and embrace innovative strategies to help our student members pursue dynamic careers in marketing, entrepreneurship, finance, hospitality and management. As a result, DECA members are better prepared than ever before for college and careers.

Our business and community partners have invested an enormous amount of time and resources in DECA at all levels, providing our advisors and members opportunities to extend the classroom, apply teaching and learning and prepare our members to enter the global economy.

Our pride points and this report describe our successes and vision for the future. On behalf of the 200,000 high school and college members we impacted this year, thank you for your support and for the difference you make in the lives of our students.

All the best,

Edward L. Davis, Ed.D. Executive Director DECA Inc.

Michael Marchetti Executive Vice President Finish Line, Inc. DECA’s National Advisory Board Chair, 2010-2011

T

PRIDE POINTS | 2010-2011

he 2010-2011 academic year marked a series of achievements for DECA Inc. with record-setting membership, participation and advisor training – in addition to an introduction of a new brand.

Each of these accomplishments supports DECA’s guiding principles by demonstrating how DECA’s Comprehensive Learning Program integrates into classroom instruction, applies learning, connects to business and promotes competition to prepare the next generation to be academically prepared, community oriented, professionally responsible and experienced leaders.

ENHANCED BRAND DECA’s enhanced brand not only displays a contemporary look but also communicates to our key stakeholders a strong, consistent message that reflects our approach to teaching and learning and the student outcomes we expect. The new brand also aligned our high school and college divisions.

• DECA sent personalized logos to each of our 5,000 chapters as a resource to embrace the new brand.

• DECA provided customized partnership DVDs to each association providing a consistent message while highlighting each association’s membership and chapters.

• DECA communicated the new brand to varied audiences and was highlighted in the Association of Career and Technical Education’s Techniques magazine with the article, “DECA: Rebranded and Repositioned for the Future.”

• DECA redesigned the content and the design of all of its publications and website to align with the new brand.

DECA Techniques.indd 1

7/25/11 2:13 PM

EXPANDED REACH DECA’s membership reached an all-time high with growth of existing chapters and the development of new chapters in both divisions.

• 187,439 high school members and 315 new chapters.

• 15,594 collegiate members and 36 new chapters.

SEIZING OPPORTUNITIES Our DECA members seized many opportunities with their membership within the organization. More students than ever before participated in DECA’s Comprehensive Learning Program, including competitive events, leadership development, conferences and online activities.

• DECA introduced a new competitive events transcript program that provided educationally meaningful feedback and evidence of learning to ICDC competitors.

• DECA high school and collegiate members competed in a variety of new online challenges and corporate partner challenges.

• DECA hosted a coast-to-coast celebration of Global Entrepreneurship Week that culminated with DECA’s first-ever Innovations and Entrepreneurship Conference.

• In partnership with Finish Line, DECA hosted its first-ever 5K walk/run that raised $18,000 for the Muscular Dystrophy Association and DECA’s scholarship fund.

EMPOWERING ADVISORS DECA Inc. equipped more advisors than ever before through a series of professional development activities, giving them tools and resources to be effective in the classroom.

• 25 advisors became certified to deliver professional development in Train-the-Trainer certification course.

• 50 advisors participated in Chapter Advisor Summer Institutes.

• 115 advisors participated in the DECA New Advisor Academy at ICDC. • 70 advisors participated in Collegiate DECA’s ICDC Advisor Academy.

• Hundreds more DECA advisors were impacted through certified trainer workshops, regional conference workshops and outreach activities including MBAResearch Conclave, ACTE’s annual convention and National Career Pathways Network.

ANNUAL REPORT 2010-2011

02

Let’s Talk About DECA

04

DECA Programs

06

Engaging Our High School Members

08

Collegiate DECA Programs

10

DECA Advisors

12

DECA Impact

14

Corporate Partners

16

DECA Funds

BOARD OF DIRECTORS | 2010-2011 JIM BROCK PRESIDENT | ARKANSAS ROGER CARTEE PRESIDENT ELECT | VERMONT OLEG SHVETS SECRETARY | ARIZONA CURTIS YOUNGMAN TREASURER | UTAH

MARSHA BOCK BOARD MEMBER | RHODE ISLAND LYNORE LEVENHAGEN BOARD MEMBER | FLORIDA KEVIN REISENAUER BOARD MEMBER | NORTH DAKOTA JACKLYN SCHILLER BOARD MEMBER | MINNESOTA

MICHAEL MARCHETTI NAB CHAIR | FINISH LINE, INC. WAYNE KUTZER EX-OFFICIO MEMBER | CTE DIRECTORS DEB MOORE EX-OFFICIO MEMBER | ACTE DR. EDWARD L. DAVIS EX-OFFICIO MEMBER | DECA INC. WWW.DECA.ORG | DECA ANN UA L R E P O R T 1

LET’S TALK ABOUT

DECA prepares emerging leaders and entrepreneurs in marketing, finance, hospitality and management in high schools and colleges around the globe.

With more than 200,000 members in 5,000 chapters across 50 states and nine countries, DECA is a powerful instructional program that brings the classroom to life. DECA enhances the classroom experience and empowers the teacher-advisor to make learning relevant with exciting, challenging learning programs that integrate into classroom instruction, apply learning, connect to business and promote competition.

These programs include college and business partnerships, competitive events, educational conferences, publications and school-based enterprises. They provide the potential for travel, recognition and awards for learning classroom content­—a tremendous motivator for student members.

As a result, DECA members acquire important knowledge and skills needed to be college and career ready, challenging them to become academically prepared, community oriented, professionally responsible, experienced leaders. In its 65-year history, DECA has touched the lives of more than 10 million students, educators, school administrators and business professionals.

DECA Inc. is a 501(c)(3) not-for-profit student organization recognized by the United States Congress, the United States Department of Education and state and international departments of education. DECA Inc. receives no government funding.

CHARTERED ASSOCIATION MEMBERSHIP

MEMBERS <> 10,000 <7,500–10,000 <5,000–7,500 <2,500–5,000 <1,000–2,500 << 1,000 2 L E T ’ S TA L K A B O U T DECA | WWW.DECA.ORG

<ALASKA <CHINA <GERMANY <GUAM <HAWAII <HONG KONG <KOREA <MANITOBA <MEXICO <ONTARIO <PUERTO RICO <QUEBEC

PROFILE OF A HIGH SCHOOL DECA MEMBER Our DECA membership is comprised of a diverse network of members that represents a variety of interests, backgrounds, experiences and thoughts thus creating a robust marketplace of ideas. DECA annually partners with the National Research Center for College and University Admissions to develop a profile of our high school DECA members in comparison to the national average.

DECA members are ethnically and socioeconomically diverse.

ETHNIC DISTRIBUTION

ESTIMATED HOUSEHOLD INCOME

1% 1% 5.4% 6.8% 6.9% 59%

9.7% 10.2%

<White <Prefer Not To Respond <Other/Multiracial <African-American <Asian <Hispanic <American Indian <Middle Eastern

12% 32% 29%

<$100,000 + <$70,000 - $99,999 <$40,000 - $69,999 <$10,000 - $39,999

27%

DECA members are academically prepared students demonstrating college and career readiness by engaging in academically challenging programs of study that include Career and Technical Education and advanced coursework.

DECA members are currently enrolled in courses that support the marketing, finance, hospitality and business management career clusters.

MARKETING

16%

18%

73%

FINANCE

ENTREPRENEURSHIP

15% MANAGEMENT

5% HOSPITALITY

DECA members are academically prepared students who will enter college with more credits and other forms of academic credentials than the national average.

60%

<DECA <National

50% 40% 30% 20% 10% 0 Advanced Placement

Other Advanced Honors Programs

College Credit Courses

Gifted/Accelerated Programs

International Baccalaureate

Research findings courtesy of the National Research Center for College and University Admissions. The sample included 22,931 high school DECA members at association career development conferences and was compared to data from more than one million students nationwide.

70%

of DECA members report an A or B average.

PROGRAMS

DECA enhances teaching and learning by providing members an opportunity to apply the knowledge they have gained in the classroom to real-world scenarios. DECA provides members an opportunity to learn by doing and become prepared for college and careers. As a DECA advisor, you are a hero in the eyes of your students.

SHELLEY GAFFIN | DECA Advisor + Entrepreneurship Teacher 4 D E C A P R O G R A M S | WWW.DECA.ORG

DECA’s high school programs provide countless opportunities for students to obtain the essential knowledge and skills to become academically prepared, community oriented, professionally responsible, experienced leaders.

DECA’s activities—known as the Comprehensive Learning Program—naturally support programs of study in four career clusters: Marketing, Business Administration, Finance, and Hospitality, giving teachers the tools and resources to incorporate DECA into the curriculum and courses and bring the classroom to life. DECA programs are aligned with National Curriculum Standards in Marketing, Business Management, Finance and Hospitality.

As career clusters have become an integral part of many career and technical education programs and as state and local education agencies have reformed their programs and curricula, DECA has endeavored to provide advisors with opportunities to align their programs of study using DECA’s Comprehensive Learning Program. For each career cluster, DECA programs span secondary and postsecondary, demonstrate strong partnerships, provide an accountability and evaluation system, and deliver professional development.

COLLEGE AND BUSINESS PARTNERSHIPS DECA’s partners provided student scholarships, classroom presentations, career guidance, internships, work experience and community service activities. In addition, DECA and its corporate partners teamed up to provide classroom activities that challenged members to apply learning in relevant ways. The DeVry Innovation and Entrepreneurship Challenge, FIDM Runway Challenge, Finish Line Challenge, H&R Block Dollars and Sense Challenge and Publix Brand Champion Challenge encouraged creativity and innovation and allowed members to experience competition from their seats in the classroom. <www.deca.org/partners

COMPETITIVE EVENTS PROGRAM As an integral part of the classroom, DECA’s industry-validated competitive events reinforced classroom learning through their alignment with National Curriculum Standards. The potential for travel, recognition and awards for learning classroom content was a tremendous motivator­—not to mention the scholarships and awards that recognized DECA members for outstanding achievement. <www.deca.org/competitions/highschool

EDUCATIONAL CONFERENCES

SCHOOL-BASED ENTERPRISES

DECA conferences were targeted, highly focused learning experiences for students and advisors. They brought members into the larger DECA community while providing unique opportunities to extend classroom learning. Each of DECA’s conferences connected with corporate professionals to engage students in learning industryrelated trends and content. Conferences took place at the local, association, regional and DECA Inc. levels.

DECA advisors put teaching into context with a schoolbased enterprise that reinforced and enhanced the knowledge and skills needed for careers in marketing, entrepreneurship, finance, hospitality and management. A school-based enterprise is an entrepreneurial operation in a school setting that provides goods/services to meet the needs of the market. For many students, SBEs provided the first work experience; for others, they provided an opportunity to build management, supervision and leadership skills. DECA provided a rigorous certification program and access to best practices and vendors all in one place.

<www.deca.org/conferences/highschool

DIMENSIONS MAGAZINE Delivered to the classroom four times during the academic year, this full–color international publication featured articles on career development in marketing, finance, hospitality, and management; leadership; community service; and professionalism. A classroom worksheet was also provided for each issue. <www.deca.org/publications

GLOBAL ENTREPRENEURSHIP WEEK An initiative to inspire young people to embrace innovation, imagination, and creativity, Global Entrepreneurship Week (GEW) engaged millions of young people around the world and provided advisors with access to a variety of classroom resources.

<www.deca.org/sbe

WEBCASTS DECA Direct brought the conference to the classroom, giving even members who couldn’t make it to conferences a way to engage in the wider world of DECA. Segments on topics such as community service, choosing a college, participating in a competitive event and more were filmed at DECA’s conferences. <www.deca.org/page/decadirect

<www.deca.org/events/gew WWW.DECA.ORG | DECA P R O G R A M S 5

ENGAGING OUR HIGH SCHOOL MEMBERS Throughout 2010-2011, DECA engaged its members in numerous activities to prepare them for college and careers.

COLLEGE + BUSINESS PARTNERSHIPS DECA’s college and business partners connected the classroom to the business and community.

$337,000

in scholarships provided by DECA’s corporate partners were awarded to DECA members continuing their education. More than 5,200 applications were received.

11,160

students enhanced their financial literacy through the H&R Block Dollars and Sense Challenge that awarded more than $50,000 to DECA members demonstrating exceptional understanding of personal finance.

147

$23 MILLION

members engaged in realistic learning activities through the DeVry Innovations and Entrepreneurship Challenge, Finish Line Challenge, FIDM Runway Challenge and Publix Brand Champion Challenge.

were awarded in tuition discounts to DECA members attending partner colleges or universities.

COMPETITIVE EVENTS PROGRAM DECA’s Competitive Events Program was an incredible tool for motivating students to learn classroom content aligned with National Curriculum Standards.

87,730

competitors applied their classroom learning in DECA’s Competitive Events Program at the association level – with thousands more participating at a qualifying event.

11,400

members developed and managed an investment portfolio in the Stock Market Game.

19,200

members managed a retail store or sports franchise marketing concepts in the Virtual Business Challenge.

6 D E C A P R O G R A M S | WWW.DECA.ORG

EDUCATIONAL CONFERENCES DECA conferences provided opportunities to extend and expand the classroom learning experience. DECA conferences were held at the local, association and DECA Inc. levels with an estimated 100,000 members engaged in a DECA conference last year.

14,090 MEMBERS INTERNATIONAL CAREER DEVELOPMENT CONFERENCE Orlando, Florida

4,647 MEMBERS REGIONAL LEADERSHIP CONFERENCES Chicago, Illinois Washington, D.C.

450 MEMBERS

SPORTS AND ENTERTAINMENT MARKETING CONFERENCE Orlando, Florida

1,150 MEMBERS

NEW YORK EXPERIENCE New York City, New York

100 MEMBERS 100 MEMBERS

SUMMER OFFICER LEADERSHIP TRAINING Washington, D.C.

INNOVATIONS AND ENTREPRENEURSHIP CONFERENCE San Diego, California

GLOBAL ENTREPRENEURSHIP WEEK AND SCHOOL-BASED ENTERPRISES These programs were integrated into classroom instruction and provided applied learning opportunities for DECA members.

200

DECA chapters became official partners in Global Entrepreneurship Week and promoted innovation, creativity and imagination through chapter activities during this week long global celebration.

1,500

DECA chapters operated a schoolbased enterprise with 163 earning certification, demonstrating the excellence of its use as an applied learning laboratory.

WWW.DECA.ORG | DECA P R O G R A M S 7

PROGRAMS

The old cliché of ‘nothing worth having comes easy’ is a great representation of Collegiate DECA’s impact on my life. The opportunities alone that Collegiate DECA provided were more than worth it. I’ve made lifelong friends and memories and developed skills and attributes thanks to my involvement in Collegiate DECA. JOSH SHANKLE | Collegiate DECA National President 8 CO L L E G I AT E D E C A PROGRAMS | WWW.DECA.ORG

Collegiate DECA provides collegiate and university students an opportunity to build on their education through experiential learning, connections to business and industry, competition and the application of what they learn in the classroom.

Collegiate DECA offers a cross-campus program model, supporting multiple areas of academic study and career interest: marketing and sales; business, management and administration; accounting and finance; hospitality and tourism; and entrepreneurship. Collegiate DECA may be delivered through a student activities department, or it can be aligned with a particular area of study: one or more majors, academic departments or even entire colleges and universities.

Collegiate DECA programs connect to DECA’s programs, reflecting the current educational initiative to provide students with a seamless transition from their high school education to post secondary education and then professional careers. Through active engagement between the students, faculty and business community, Collegiate DECA adds relevance and rigor to classroom learning and helps contribute to student retention, graduation and career advancement.

BUSINESS PARTNERSHIPS Collegiate DECA’s business partners provided student scholarships, classroom presentations, career guidance, internships and work experience.

Collegiate DECA’s business partners actively participated as content experts at Collegiate DECA’s educational conferences and in the competitive events program. <www.deca.org/partners

COMPETITIVE EVENTS PROGRAM + COMPETITION TEAMS Collegiate DECA’s Competitive Events Program challenged students to put their experience, knowledge and skills to the test while representing their college or university in one of 20 different competitive events. Collegiate DECA’s Competitive Events Program reinforced classroom learning based on industry-validated standards and offered members opportunities to partner with local business and industry leaders, work in teams, utilize analytical and creative thinking skills and deliver presentations based on a set of evaluation standards.

3,000

competitors participated in DECA’s Competitive Events Program at the association level – with hundreds more participating at a qualifying event.

Colleges and universities sent competition teams to association, regional and international levels of competition to measure themselves against members from other leading colleges and universities. <www.deca.org/competitions/college

EDUCATIONAL CONFERENCES

four career and industry tracks: fashion merchandising and retail management; hospitality and culinary arts; international business and finance; and sports and entertainment marketing. Within these tracks, members gained behind-the-scenes experience of how the businesses operate and worked in teams to present new ideas to solve current issues in the related fields.

Collegiate DECA conferences offered career preparation, professional growth, recognition of achievement and connections to leaders in business and industry. Conferences brought members from their campus into a larger community while providing opportunities to develop leadership and demonstrate classroom learning.

Collegiate DECA conferences connected members and faculty with business and industry professionals through activities that included seminars, career panels, tours and competition.

International Career Development Conference The Collegiate DECA International Career Development Conference offered professional development academies that aligned with the areas of study and included seminars and workshops presented by corporate professionals. The conference culminated with the annual competitive events program to determine the international champions in more than 20 competitive events and recognize their achievements.

<www.deca.org/conferences/college

An initiative to inspire young people to embrace innovation, imagination, and creativity, Global Entrepreneurship Week (GEW) engaged millions of young people around the world and provided advisors with access to a variety of classroom resources.

Collegiate Leadership Academy Collegiate DECA members from across North America came together in November in New York City to interact with experienced professionals in a variety of industries. Attendees chose one of

328 MEMBERS

COLLEGIATE LEADERSHIP ACADEMY New York City, New York

GLOBAL ENTREPRENEURSHIP WEEK

<www.deca.org/events/gew

1,306 MEMBERS INTERNATIONAL CAREER DEVELOPMENT CONFERENCE Orlando, Florida

WWW.DECA.ORG | COLLEGIATE DECA P R O G R A M S 9

ADVISORS

Through the support of DECA, our advisors are innovative in their classrooms and they think outside the box to improve the integration of knowledge and skills in all areas of education such as science, literacy and math. DECA advisors go the extra mile with their students and bring the classroom to life through real-world, rigor-filled activities.

JIM BROCK | DECA Inc. Board of Directors, President 1 0 D E C A A DV I S O R S | WWW.DECA.ORG

DECA advisors are often the teachers who students remember long after graduating. DECA advisors usually are high school and college instructors in marketing, finance, hospitality, management and entrepreneurship. Our professional network allows 5,000 DECA advisors to share resources and ideas among colleagues and enhance their skills through advisor professional development.

TRAIN THE TRAINER CERTIFICATION COURSE

CHAPTER ADVISOR SUMMER INSTITUTE

This course trained 25 key leaders of chartered associations to effectively deliver presentations and content useful to DECA chapter advisors. During a two-and-a-half day program of content-rich modules, trainers were provided materials for presentation at local, district and chartered association professional development events. As a capstone activity, trainers created an association professional development plan to implement during the academic year.

The three-day institute provided resources and generated new ideas to increase student achievement while making DECA an integral part of students’ learning experience. Content was delivered via new advisor (0-3 years) and experienced advisor tracks. Professional learning sessions reinforced Blueprint for Reform of the Elementary and Secondary Education Act (ESEA) strategies utilizing cooperative learning techniques, experiential learning exercises and independent study. Institute attendees could obtain Continuing Education Unit (CEU) credit.

CERTIFIED TRAINER WORKSHOPS Workshops were conducted by certified DECA trainers at state and regional events on topics essential to the preparation of emerging leaders and entrepreneurs in marketing, finance, hospitality and management.

NEW ADVISOR MENTORING PROGRAM Through monthly electronic mentorship, DECA’s new advisor mentoring program helped bring new advisors up-to-speed.

DECA also provided resources specifically designed to help them navigate their first few years. <www.deca.org/advisors

INSIGHT NEWSLETTER Published four times a year and delivered in the Chapter Leadership Packets, DECA Insight informed chapter advisors about DECA events and programs and provided professional development articles.

Educators who serve as DECA advisors value the program as a powerful teaching and learning tool.

68% of DECA advisors indicated their personal involvement in the organization at a very high level.

ADVISOR ACADEMY A highlight of both the DECA and Collegiate DECA International Career Development Conferences, DECA’s Advisor Academy helped DECA advisors understand their various roles and responsibilities.

DECA advisors also learned how DECA’s Comprehensive Learning Program integrates into classroom instruction, applies learning, connects to business and promotes competition.

WEBINAR MEETINGS As part of professional development activities for chartered association advisors and chapter advisors, webinar meetings were provided on a variety of topics presented by content experts.

DECA advisors have unparalleled access to resources to enhance the classroom experience, bring learning to life and motivate students. Nearly 80% of DECA advisors use the new DECA website regularly to access teaching and learning resources.

Nearly 50% of DECA advisors indicated that DECA is one of the most active organizations in their schools in terms of student engagement.

DECA’S EDUCATION PARTNERS

WWW.DECA.ORG | DECA A DV I S O R S 1 1

IMPACT

Without DECA, I wouldn’t even be an entrepreneur. That’s how significant DECA is to my life. It’s opened my eyes, because I wasn’t forced to memorize facts from a textbook. DECA is about applying your knowledge, and I believe that is the key to truly learning something.

DIANE KENG | Alum + Entrepreneur 1 2 D E C A I M PAC T | WWW.DECA.ORG

Through DECAâ&#x20AC;&#x2122;s high school and college programs delivered by advisors, DECA has a tremendous impact on preparing members to become academically prepared, community oriented, professionally responsible, experienced leaders. DECA has influenced its members in terms of their career, college and other goals. Through leadership activities, community service and real-world learning, DECA has a positive impact on membersâ&#x20AC;&#x2122; educational experiences.

When selecting a career, DECA members are more likely to select a career in marketing, finance, hospitality or business management.

FUTURE MAJOR/CAREER PATH

91%

of DECA members report that DECA has influenced their future plans.

DECA

NATIONAL

Accounting/Finance

8.4%

2.5%

Business Administration

14.5%

4.5%

Business - International

11.5%

1.5%

Business Owner/Entrepreneur

16.3%

3.9%

Fashion Merchandising

3.8%

2.3%

Hospitality/Resort Management

2.1%

0.4%

Marketing/Advertising

13.2%

1.3%

Sports Marketing/Management

5.3%

2.4%

7x

5x

52%

$420,000

DECA members are seven times more likely to study business topics in college.

of DECA members connected school to the real world with DECA.

DECA members are five times more likely to want to own their own business. Nearly 450 high school DECA members already own their own businesses.

was raised by DECA chapters across the world for the Muscular Dystrophy Association. Chapters also raised thousands of additional funds for other important causes.

WWW.DECA.ORG | DE C A I M PAC T 1 3

CORPORATE PARTNERS

We are proud to partner with DECA to help prepare emerging leaders and entrepreneurs for careers in marketing, finance, hospitality and management in high schools and colleges around the globe.

Thirty-years, thousands of DECA-hires, tens-of-thousands of hours of employee engagement and hundreds-of-thousands of Marriott room nights later, the value of our partnership is undeniable and the combined impact we have is stronger than ever.

EUDORA MILLER | Marriott International 1 4 D E C A CO R P O R AT E PARTNERS | WWW.DECA.ORG

PLATINUM INVESTORS | $50,000 +

CORPORATE INVESTORS | $20,000 - $49,999

STRATEGIC ALLIES | $10,000 - $19,999

BUSINESS PARTNER | $5,000 - $9,999

MEMBERS | $500 - $4,999 Air National Guard All That Glitters Anderson’s Army National Guard Art Institute Awards Unlimited Barranco Beverage Bootskins Brilliant Promoting Color Creek DLG Enterprises Enjoy the City Envision EMI Everest College

Eye Candy Field Studies Fordham University Full Sail University FunTeaching Herff-Jones Hilton Hotels Jostens Jumbo Jack’s Cookbooks Knowledge Matters Maurices MBA Research ME/DE Supply MediaSpark

Metro Magazine Milwaukee School of Engineering MV Sport My U & BMOC Apparel MyEdu Corporation NRF Foundation NTHS Orlando CVB People-to-People Pincentives PromNite Rada Cutlery Repicci’s Franchise Group Richard Ivey School of Business

Ringling College Art & Design Ruboyianes SMEI Foundation School Store POS Selective Services Sourcebooks/MyMaxScore South-Western/Cengage Learning Stein-Mart, Inc. US AirForce US Navy Recruiting Wear-a-Knit Woodward Ross Jewelry Zee Craft Zoom ID

WWW.DECA.ORG | DECA CORPORATE PA R T N E R S 1 5

SOURCES OF INCOME 1.5%

FUNDS DECA Inc. continues its strong financial standing with

12.5%

16%

17%

another successful year. Our combined net assets reached an all-time high of $6,277,862. This figure

53%

reports the value of DECA’s headquarters building at the original (1976) cost less depreciation, understating the building value and therefore the net assets by several million dollars. DECA Inc. has operated debt free for more than 25 years.

SOURCES OF INCOME One of DECA’s tremendous financial strengths is the diversity of income sources. Many non-profits are limited to one or two sources of income, exposing the non-profit to the risk of being forced to reduce services when a primary source of revenue is affected by conditions, such as the economy, that are beyond the control of the non-profit. DECA’s $9,396,763 operating budget reflects the income sources from corporate support, membership dues, conferences, DECA Images and other sources.

<Corporate Support <Membership Dues <Conferences <DECA Images <Other

EXPENDITURES 1%

6%

EXPENDITURES The total expenses for fiscal year 2010-11 were $8,709,523. Included in the expenses are gains or losses from long-term investments, which experienced an unrealized gain of $257,225, leaving a net income from operations of $687,240.

The chart on the right shows that 93 cents from each dollar expended were for programs and services that benefit our members, including educational programs, member services, conferences and project expenses.

BOARD INVESTMENTS Each year the DECA Board of Directors reviews the net operating income and “invests” a significant portion of those funds in research, new program development and program improvement. In fiscal year 2010-11, these board designated fund expenditures were more than $112,037.

93%

<Educational Programs <Management <Fundraising

CORPORATE SUPPORT

CORPORATE SUPPORT DECA’s business and education partnerships are one of the organization’s most significant strengths. Over 1.2 million dollars of partnership funds flow through DECA’s budgets to students and chapters in the form of scholarships, career promotion, special projects to support chapters and general support. Our business partners provide significantly more support through in-kind activities and financial support directly to the associations and chapters that are not recognized in DECA Inc. financial records.

16% 33%

22%

29%

Chartered associations operate as independent units and are not included in the DECA funds report. Collectively, the chartered associations reported a combined income of $16,249,102 and expenses of $15,487,403 for fiscal year 2009-2010.

1 6 D E C A F U N DS | WWW.DECA.ORG

<Promotion/Advertising <Scholarship/Awards <Special Projects <General Support

DECA INC. STATEMENTS OF FINANCIAL POSITION | JUNE 30, 2011 AND 2010

2011

2010

CURRENT ASSETS Cash and cash equivalents

$

681,212

$

1,228,467

Money market accounts

2,651,653

2,165,684

Total cash and cash equivalents

3,332,865

3,394,151

Short-term certificates of deposits

-

108,374

Accounts receivable, net

878,977

480,790

Prepaid expenses and other assets

69,453

116,448

Inventory

321,560

264,405

Total Current Assets

4,602,855

4,364,168

Property and equipment, net

727,531

762,232

Investments

1,683,182

1,190,104

Investments - certificates of deposit

193,699

190,295

Investments - deferred compensation plan

70,367

59,224

Total Non-Current Assets

2,674,779

2,165,855

TOTAL ASSETS

$

7,277,634

$

6,530,023

$

232,630

$

265,000

NON-CURRENTS ASSETS

CURRENT LIABILITIES Accounts payable

Accrued expenses

643,917

549,278

Deferred revenue

14,866

29,273

Due to Northern and Southern Regions

37,992

51,626

Total Current Liabilities

929,405

895,177

Deferred compensation payable

70,367

59,224

Total Liabilities

999,772

954,401

NON-CURRENT LIABILITIES

NET ASSETS Unrestricted net assets Operating

5,382,051

4,807,635

Board designated

279,597

136,082

Total Unrestricted Assets

5,661,648

4,943,717

616,214

631,905

Total Net Assets

6,277,862

5,575,622

TOTAL LIABILITIES AND NET ASSETS

7,277,634

6,530,023

Temporarily restricted net assets

SOURCE: Financial statements audited by Ribis, Jones & Maresca, P.A.

$

$

1908 Association Drive | Reston, VA 20191 703 860-5000 | Fax: 703 860-4013 info@deca.org | www.deca.org