May 2010 Gelbvieh World

Official Publication of the American Gelbvieh Association

May 2010

May 2010, Vol. 24, No. 8

Contents contents Sales

Features

15 Seedstock Plus Tennessee Bull & Female Sale

Producer Profile

15 37th Annual Gelbvieh Gold SaleIowa Beef Expo

12 Missouri Breeders Partner Up

By Mark Parker

15 State Line Genetics Production Sale 17 Minnesota Gelbvieh Association State Opportunity Sale

Technology

26 Getting the Bigger Picture

17 Watertown Winter Farm ShowGelbvieh Show & Sale

By Dana Stewart, AGA Director of Member Services

News 11 AGA Board of Directors Action Points 24 2010 Lone Star Classic Tentative Schedule of Events 24 AGJA Important Dates and Deadlines 25 Gelbvieh Youth Leaders Map Their Global Future at YBIC

Departments President’s Message Contact Us AGA Update

By Frank Padilla Bits N Pieces Breeder’s Corner AGA New Members Places to Be Ad Index

Cameron Rawson is “talkin’ Gelbvieh” with Miss Margaret, a momma cow at Riverview Gelbvieh.

Cameron is the youngest son of Kevin and Amanda Rawson, Riverview Gelbvieh of Ravenswood, W. Va. Cameron’s brothers, Travis and Ethan, are American Gelbvieh Junior Association members.

Gelbvieh World thanks Kevin for sending us this photo.

On the Cover: Happy Spring! As the cows go out to pasture this month, we can be thankful for the moisture that brings us green grass and pretty rainbows. Thank you to Janelle Hayek from Clutier, Iowa for sending in this unique cover photo.

EDITOR: Jennifer Scharpe E-mail: jennifers@gelbvieh.org PRODUCTION: Katie Danneman E-mail: katied@gelbvieh.org

“Gelbvieh World” (ISSN 1084-5100), is published monthly except for February, June and October for $35 for one year.

The American Gelbvieh Association, 10900 Dover St., Broomfield, Colorado 80021-3993.

Periodicals postage paid at Broomfield, Colorado and at additional mailing offices.

Postmaster send address changes to: Gelbvieh World, 10900 Dover Street, Broomfield, Colorado 80021

8 10 10 14 18 25 28 28

Al Knapp

President’s Message president’s message

AGA Executive Committee

Spring is Here!

What a winter!! There was a period of time that it seemed we couldn’t do more than try to survive. We had an extremely wet winter and the resulting mud seemed bottomless. However, come July and August, I will no doubt being crying for moisture. We humans are never satisfied!

I think it’s finally safe to say spring has arrived. The mud is drying, the grass is green, and we’ll be “Goin” to grass. That’s my favorite time of year! The A.I.-ing is done and the bulls are out. Planting is in full swing and it’s time to be thinking about hay season.

And so it goes year in and year out.

Much of the American Gelbvieh Association’s business is similar in that there is a natural cycle of events from year to year.

Our AGA cycle involves AGJA regional shows and the National Classic, Herd Assessments, Sire Summaries, EPD Updates, National Convention, National Sale, National Show, and so forth. Others items of business are brand new and the staff and board of directors will review, discuss, and decide on a course of action. The new items the board will be addressing this year include researching residual feed intake (RFI), developing new EPDs or indices, hiring of our third Area Coordinator, revising national sale rules, embracing new marketing opportunities, adjusting the 2011 NWSS schedule, and supporting the N.A.I.L.E. in Louisville, to name a few.

The AGA board of directors meets three times a year – in January during the NWSS, in April, and again in August. The January meeting addresses critical actions recommended by committees during the annual convention. The April board meeting focuses on additional committee recommended actions and sets direction and strategic plans for the future. The August meeting is used to determine the budget for the next fiscal year and to conduct annual evaluations of our three senior directors.

There is always a lot happening at the AGA office. We have a truly dedicated staff of knowledgeable professionals that work their behinds off for the AGA membership.

The AGA accomplishes more with less than any other breed association. Our new matrix organization is working well and is another | May 2010

major reduction in association operating expenses. The AGA board of directors is no less dedicated to the health and well-being of the Gelbvieh breed and work tirelessly as volunteers for the AGA membership to assure the best return on your investment.

Four years ago the membership voted to set up a $2.00 per head checkoff to support the 5-Year Plan. The $2.00 checkoff was added to Herd Assessments and put into a separate budget to fund projects for the advancement of the Gelbvieh breed. In the last four years, the 5-Year Plan has funded breed promotion efforts on RFD-TV and the creation of the SmartCross videos, a carcass evaluation contest at the 2009 AGJA Junior Classic, a new genomic research project, and has been used to start and support the Maternal Edge sales, among many other projects. In addition, 5Year Plan dollars fund breed promotion and commercial marketing efforts through our expanded staff of Area Coordinators.

At the next annual membership meeting, it is likely that the board will ask you, the membership, to once again step up and support the continuation of the checkoff.

Continuing the checkoff will maintain funding for our Area Coordinator positions, support the roll out of our new web-based registration software, introduce new Gelbvieh research projects, and generate other programs that will keep the AGA well positioned for the future.

Just as we survived this past winter, the AGA has survived during a downturn in cow inventories and tough economic conditions. Just as we are basking in the sunshine of spring, the AGA is basking in an unprecedented demand for Gelbvieh females, an increased interest in crossbreeding programs and a season of good bull sales. The excitement is building and we are moving forward to being the “Continental Breed of Choice”.

The best is ahead!

Al

Al Knapp is the American Gelbvieh Association President. He owns and operates Triple K Gelbvieh in Bonner Springs, Kansas, with his wife, Mary, and son, Nick. Al can be reached at knappa@swbell.net.

President Al Knapp 913/219-6613 (O) 18291 158th St. Bonner Springs, KS 66012 Vice President Jim Beastrom 605/224-5789 (H) 20453 Cendak Rd. • Pierre, SD 57501-6315 Secretary Randy Gallaway 405/649-2410 (H) 15182 N. Midwest Blvd. • Mulhall, OK 73063 Treasurer Mark Goes 402/766-3627 (H) S E Community College, 39414 SW 75th Rd, Odell, NE 68415 Legal Counsel E. Edd Pritchett 405/375-5516 (O) 114 N. Main St. • Ste. 101 Kingfisher, OK 73750

AGA Directors Rob Arnold 701/624-2051 (H) 6700 Cty Rd 19 S • Minot, ND 58701 Brian Dunn 620/549-6516 (H) 707 N Main • St. John, KS 67576 Ken Flikkema 406/586-6207 (H &O) 2 Mint Trail • Bozeman, MT 59718 Jerry Grund 785/891-3765 (H) 2690 Iron Horse Rd. • Wallace, KS 67761 Dick Helms 308/493-5411 (H) 42041 Dr. 728 • Arapahoe, NE 68922 John Huston john.e.huston@gmail.com Bob Prosser 928/289-2619 (O) PO Box 190 • Winslow, AZ 86047 Brian Schafer 888/226-9210 (O) 37740 240th Ave. • Goodhue, MN 55027 Gary Tilghman 270/678-5695 (H) 690 Lick Branch Rd • Glasgow, KY 42141-9409 Dan Warner 308/962-6511 (H) 71628 Rd 425 • Beaver City, NE 68926 Nancy Wilkinson 719/846-7910 (H) 23115 CR 111.3 • Model, CO 81059

All approved AGA Board minutes are available for inspection in the AGA office. Board meeting highlights are available upon request.

Frank Padilla

AGA Update aga update

What It Takes to be Number One Vince Lombardi, arguably the best to ever coach the game of football once said, “Winning is not a sometime thing.

You don’t win once in a while; you don’t do things right once in a while; you do them right all of the time. Winning is a habit.

Unfortunately, so is losing.”

Doing the fundamental things right all of the time can help lead to success in the cattle business. The fundamentals of producing seedstock have expanded over the years. Buyers are demanding more from those who are supplying genetics. Genetic information and customer service have risen to the forefront. Most certainly our business is not what it used to be. Producers buy for their reasons not ours.

How we measure success can be different to businesses or people. Most in the seedstock business measure it in total sales or average of sales, I would guess.

Customer satisfaction and repeat business is another. The necessary fundamentals must be done in order for that business to be successful. It’s been proven in a recent study that commercial cattlemen pay more for registered bulls. They pay more for certain levels of production, including EPDs and ultrasound information. To have success, producers need to supply customers with the information that they need and have proven to want. Not supplying fundamental documentation is going to hold you back from winning. Yes it does come with a cost, but it has an excellent return on investment.

The American Gelbvieh Association exists to enhance the success of breeders, commercial users of Gelbvieh, and to protect the integrity of the herd book.

The value to members in belonging includes breed marketing and promotion, performance and genetic evaluation, as well as fellowship and lifelong learning.

By being members you can take advantage of all of these. Marketing programs are in place that provides opportunities to users of Gelbvieh genetics to help add value to their production. Providing top-drawer service to both members and commercial producers utilizing Gelbvieh is a top priority to the staff at the American Gelbvieh Association.

10 | May 2010

There is no “I” in team. Successful organizations have a shared vision.

Successful organizations share knowledge, information, and responsibility. Most of all they share the commitment to succeed. Together we can create superior genetics and grow commercial demand.

Together we can profit from the power of association at the local, state, regional, and national level. Active membership makes it happen. I ask you to stay active.

It is a very small investment that has big returns and will help you succeed.

The Herd Reference Edition of the Gelbvieh World is a “must advertise in” issue for breeders that are serious about raising Gelbvieh seedstock. The exposure, not only to members but also to commercial producers, places your program on a national stage. I urge you to contact one of the area coordinators or GW staff at the AGA office for assistance in creating an advertisement showcasing your program.

Reserve your ad space today!

I’m honored to be working with the Gelbvieh breed and the people in it. The staff has been most gracious in assisting me in getting up to speed. I’m excited to be working in the new matrix system of administration that has been set up and I most definitely believe that it allows us to work to our strengths for the benefit of membership in a collaborative structure.

I’ve quickly grown a deep appreciation for the staff that serves you and I’m proud to be a part of the team. These people do not take their positions lightly. They hold your satisfaction in highest regard in doing their work to serve you as members.

The victory we call success goes to the best prepared, self taught, responsible person or business. Those who see an opportunity, recognize the potential, and do what it takes to seize that opportunity are the ones who succeed.

Winning is not a sometimes thing. Let us seize the opportunities. Together we can.

Frank Padilla is AGA Director of Breed Promotion. He can be reached by email at frankp@gelbvieh.org or by phone at the AGA office at 303-465-2333.

303/465-2333 Main Phone 303/465-2339 fax Director of Administration Dianne Coffman (ex. 479) diannec@gelbvieh.org Director of Breed Improvement Susan Willmon (ex. 484) susanw@gelbvieh.org Director of Breed Promotion Frank Padilla (ex. 480) frankp@gelbvieh.org Director of Communications Jennifer Scharpe (ex. 485) jennifers@gelbvieh.org Director of Member Services Dana Stewart (ex. 488) danas@gelbvieh.org Production Manager/Graphic Artist Katie Danneman (ex. 486) katied@gelbvieh.org Area Coordinator Commercial Marketing Don Danell dond@gelbvieh.org Area Coordinator Commercial Marketing Steve Peddicord stevep@gelbvieh.org Customer Services Coleen Abplanalp (ex. 482) coleena@gelbvieh.org Dolores Gravley (ex. 481) doloresg@gelbvieh.org Patti Showman (ex. 478) pattis@gelbvieh.org Teresa Wessels (ex. 477) teresaw@gelbvieh.org Mailing address: 10900 Dover St., Westminster, CO 80021 General E-mail: info@gelbvieh.org Registration/Electronic Data Transfer: registration@gelbvieh.org Website: www.gelbvieh.org

News news Association Update

American Gelbvieh Association Board of Directors Action Points January 7, 2010 1. Moved to approve the 2009 AGA Audit report as presented by Robert Loewen, CPA.

8. Moved to approve the AGJA Conduct Rule as presented to the Rules & Bylaws Committee by the Juniors.

2. Moved to approve minutes from August, November, December meetings, financial statement and activity report, and Executive Committee minutes from the August, September, and December meetings.

9. Move to strike Rule 8D2C from Voluntary Artificial Insemination Certificate Program.

3. Moved to approve Genomic Genetic Panel research project.

11. Moved to direct staff to prepare an article discussing carcass trait leaders.

4. Moved to approve development of a state association newsletter.

5. Moved to approve the penalty charge of $50 for Donor Dams that do not have a DNA profile on record before the first calf is recorded effective 2-1-10.

6. New officers were elected. Al Knapp-President, Jim BeastromVice-President, Randy Gallaway-Secretary, and Mark GoesTreasurer.

7. Moved that the AGA Breed Representative be used at the 2010 Open Show and Pen Bull Show to provide breed direction information for the judge.

10. Moved to direct staff to develop guidelines relating to growth to be presented at the April Board meeting.

12. Moved to set the spring Board meeting for April 15-17 at the AGA Headquarters.

13. Moved to accept recommendations and guidelines for the AGA Maternal Edge Sale as presented by the task force.

14. Moved to direct the Executive Committee to conduct 90-day reviews on all staff and do a 360-degreee review each quarter on all staff.

Gelbvieh World | 11

! p U Par t ne r

Missouri Breeders

Jon Miller, left, and Robert Hart, right, have found that cooperating on an annual production sale has a big benefit for both operations, as well as for their customers.

By Mark Parker

T

he numbers aren’t big but the quality of cattle grazing Robert Hart’s piece of Ozark hill country near Stella, Mo., runs high. Not far down the road at Stark City, Mo., Jon Miller is in the same boat. His J Bar M Gelbvieh operation is geared up for quality but not quantity.

Separately, neither of the southwest Missouri Gelbvieh breeders felt they had enough cattle to support the caliber of production sale they wanted to host.

Together, though, well, Hartland Farm and J Bar M figured they just might be able to put on the kind of production sale that each could be proud of.

Five years ago, Hart and Miller put their heads together and ended up putting their select females together for the first Ozark Pride Gelbvieh sale. And each year since, the sale results have reinforced that decision.

“There are plenty of very real benefits to having a small operation,” says Robert Hart.

12 | May 2010

“It enables us to react much more quickly to genetic or production issues, for example.

As for a production sale, though, we wanted to have enough of the right kind of cattle to attract buyers and give them a good selection to choose from. Working with Jon has enabled both programs to host a sale we can really be proud of.”

The key to success, according to Miller, is that the two farms have similar cattle as well as similar end-product goals. They even share homogenous beginnings in the Gelbvieh business, having discovered the breed’s assets by introducing Gelbvieh genetics into their respective commercial herds. Most important, though, is the fact that the two Missouri breeders can and do work together on a personal level.

“Being able to communicate with each other is very important,” Jon Miller points out. “Robert and Mark McFarland (Hartland Farms’ herd manager) and I compare notes and manage the offering so we have a good variety of cattle that meet our customers’ needs. One thing we all agree on is that the cattle we put in the sale don’t

Jon Miller attributes the success of the partnership with Robert Hart to having similar cattle and similar end-product goals.

Right: Hartland Farm strives to provide quality cattle that appeal to both commercial cattlemen and other purebred breeders.

Inset: Robert Hart and his herd manager, Mark McFarland (left), work closely with Jon Miller to ensure their cattle meet the needs of their customers.

come from the bottom of our programs—we both want to put our best cattle out there.”

The sale is strictly limited to cattle from the Hart and Miller herds, a decision the breeders made at the outset as an important quality control feature.

The Ozark Pride Gelbvieh sale, which is held annually on the second Saturday in October at Hartland Farms, has traditionally been a female sale but last fall’s fifth edition also included an offering of bulls. Managed by Mitchell Marketing Service, the event has earned many repeat buyers, sending Gelbvieh breeding cattle to several states as well as meeting the needs of cattlemen throughout the region.

“We have always felt that we wanted to offer something that appealed to everyone interested in quality Gelbvieh cattle,” Robert Hart says. “We make a real effort to provide cattle for the commercial man who wants to upgrade his cow herd as well offering other purebred breeders cattle that will contribute to their programs.”

Working with Mitchell Marketing Service has also been important to the sale’s success, John Miller asserts. “We think it’s a good idea to get an outside point of view,” he says. “It’s easy to get a little barn blind and working with Randy (Sienknecht) and Chris (Mitchell) is really helpful because they bring a broader view of the industry.”

The annual Ozarks Pride sale offering reflects quality genetics assisted through the use of embryo transfer.

Neither Miller nor Hart limit their own horizons to southwest Missouri, though. Both operations make a priority out of attending the sales of other top breeders across the country and both are always on the look-out for donor quality females.

Embryo transfer plays an important role at Hartland and J Bar M and their sale offering reflects that level of genetics.

“When I buy, I’m looking for cows that are worthy of being flushed,” Miller explains. “They have to have the maternal characteristics, the outstanding EPDs, the conformation—if she’s going to be an elite cow, she’d better have it all.”

Being buyers at other Gelbvieh sales has taught Hart and Miller a lot about how to run their own sale. “If you’re telling people you have a premium product, you have to be able to back it up,” Hart says. “That’s the first thing. You also have to have the information that backs it up. Information is what sets you apart.”

And, Miller adds, the bottom-line is the way you deal with customers. “We do our best to treat people the way we want to be treated,” he says. “It’s a simple guideline but it’s very important.”

The sale itself kicks off with a Friday evening customer appreciation steak dinner. On sale day, a food and rest stop tent is set up and decorated to make the experience extra pleasant for customers and visitors. The sale facility itself is another example of Miller-Hart cooperation. Although the sale is located at Hartland Farm, Miller, who operates a construction company, provided the labor to extend an existing building as well as the sale ring itself.

“Jon has been a great partner,” Robert Hart notes. In turn, Miller says exactly the same thing about Hart.

Both understand that, in the final analysis, it’s the cattle that make or break a sale but they also know that managing it and running it with the customers in mind helps ensure that there will be plenty of buyers in attendance on the second Saturday in October.

Gelbvieh World | 13

Bits ‘N Pieces bits ‘n pieces

e

to Own Your Piec Time is Running Out of Gelbvieh History lbvieh

Registration Updates

Ge weeks left in the American There are only a couple ril 16th to sell Ap d ene op n n. The auctio tio auc t Ha e lin on ion dat Foun e Legacy of Giving” Hat series numbers 8-50 of “Th d a link to the auction Sculpture. Bidders can fin rg. More information online at www.gelbvieh.o of the April Gelbvieh can be found on page 14 website. For questions, World or on the Gelbvieh undation Liaison, contact Dana Stewart, Fo gelbvieh.org. as@ at 303-465-2333 or dan dnight on May 21!

The auction closes on mi

 The International Year Code for 2010

born calves is “X”. Make sure you use the letter “X” in the tattoo.

 The genetic defect testing results

database has been updated and posted online at www.gelbvieh.org. Test results for Anthrogryposis Multiplex (AM), Neuropathic Hydrocephalus (NH), and Osteopetrosis (OS) are available. Other helpful resources online include AGA Genetic Defect Testing Policy, Genetic Defect Policy FAQ, and a list of official genetic defect testing labs. Questions regarding genetic defects can be addressed to AGA staff by calling 303-465-2333 or email at info@gelbvieh.org.

AGA News and Notes

 Show your Gelbvieh pride and

support the American Gelbvieh Junior Association (AGJA) by purchasing new Gelbvieh promotional items. Many items are available including caps, tote bags, sweatshirts, windshirts, and wash pants.

Visit www.gelbvieh.org or contact AGA for complete listing of merchandise and an order form. All orders need to be placed directly with Wendy’s Custom Creations, 2907 270th St., Winthrop, IA 50682, phone: 319-934-3755.

 Seeking All Former AGJA Board

Members – The AGJA Board of Directors has formed an alumni relations committee to develop a database of contact information for previous junior board members. If you or someone you

new opportunities for profitability by giving you the latest information in beef genetic technologies, breeding program design, and a systems management approach to production.

Beef producers, veterinarians, academia and industry partners will be empowered to take the latest scientific advancements and apply them to areas throughout the beef production chain. Leading industry experts will share unique and valuable information you won’t find anywhere else.

Seedstock and commercial producers will appreciate the practicality of this year’s program and the special care that’s been given to make attendance affordable.

Be sure to join us!

June 28 – July 1, 2010

Holiday Inn Select Executive

Conference Center

Columbia, Mo. Program details and online conference registrations are available at www.BIF2010.com.

know served on an AGJA board, please contact Dana Stewart at danas@gelbvieh. org or committee chair Nikki Hojer at nlhojer@jacks.sdstate.edu.

Correction

 In the March issue of Gelbvieh World, we inadvertently left out Post Rock Cattle Company from the list of sponsors for the AGA Convention and NWSS Pen Bull Show. We apologize for the error and sincerely thank Post Rock Cattle Company for their continued support!

Industry News

 From gate to plate,

discover the potential that beef genetics and production have to offer at the Gateway to Profit 2010 Beef Improvement Federation Research Symposium and Annual Meeting.

Gateway to Profit will expose you to

American Gelbvieh Association Area Coordinators—Commercial Marketing “Demand for Gelbvieh genetics is increasing in my territory because producers want more pounds and maternal performance.”

l

nel Don Da

Western Region dond@gelbvieh.org (406) 538-5622 (O) 14 | May 2010

dicord

Steve Ped

“The sales with Gelbvieh and Balancer bulls have been strong, commercial producers want bulls that produce females that are highly productive.”

Eastern Region stevep@gelbvieh.org (606) 387-8579 (O) • (606) 688-4492 (C)

Sales sales Seedstock Plus Tennessee Bull & Female Sale February 6, 2010 • Columbia, Tenn.

Auctioneer: Tommy Bailey Report by: Seedstock Plus 9 35 1 45

Gelbvieh Bulls Balancer Bulls Angus Bull Bulls Total

$1,925 $2,419 $1,475 $2,299

16 Fall Bred Heifers 1 Spring Pair 1 Spring Open Heifer

$1,106 $1,300 $850

A packed house was on hand for the first Seedstock Plus Bull and Female Sale in Tennessee. The high-selling bull of the day was Lot 30 at $4,175. A black Balancer bull from Burbank Cattle Company sired

by JDKG Ruger 186P, he sold to Tom Bradbury of Fisherville, Ky. Clark Wilbur of Palmyra, Tenn. bought the next high selling bull at $3,250. The Lot 34 bull from Burbank Cattle Company is

a homozygous black Balancer bull sired by Bar Rito 5109 1I2.

The Lot 23 Balancer bull from Kerstiens Gelbvieh was the next high seller at $3,175.

He is also a black, JDKG Ruger 186P son and he sold to Jeff Dodson of Crossville, Tenn.

The high-selling Gelbvieh bull of the day was Lot 41 from Sorrells Gelbvieh Farms.

The black, Flying H Exclusive son sold for $2,350 to Greg Sullivan in Vanceburg, Ky. The next high-selling Gelbvieh bull was the Lot 47 bull from Duck River Gelbvieh.

This red, Free Agent son brought $2,150 and sold to Richard Cain, Breaux Bridge, La. The high selling female for the day was Loy 53 from CJSD Gelbvieh. This homozygous black fall bred heifer brought $1,500 and sold to Burbank Cattle Company, St. Catharine, Mo. The volume buyer of bulls for the day was Stanley Sullivan of Terry, Miss. and the volume buyer of females was AB Farms, Lathrop, Mo.

37th Annual Gelbvieh Gold Sale — Iowa Beef Expo February 16, 2010 • Des Moines, Iowa Auctioneer: Ronn Cunningham Sale Manager: Mitchell Marketing Service Report by: Jennifer Scharpe, AGA 14 Bulls 31 Females

Sale Gross

$1,796 $1,930 $84,975

The 37th Annual Gelbvieh Gold Sale was held February 16, 2010 in conjunction with the Iowa Beef Expo. The sale is sponsored by the Gelbvieh Breeders of Iowa.

Forty-five bulls and females were consigned by 21 breeders and sold into eight states.

Jo-Lyn Farm of Bowersville, Ga. purchased the top selling bull for $3,300.

Lot 13, EPGG Mr Grove Webster, is a double black, double polled, Balancer son of GDW Blk Master. This bull was consigned

by Prairie Grove Gelbvieh of Danville, Iowa.

The top selling female was Lot 31, DDM Ms Bid N Rich 809U, an April 2008 red Balancer bred heifer. This XXB Big N’Rich 911P ET daughter was consigned by DDM Gelbvieh, Winslow, Ill., and sold safe for a March calf by Rito 6EM6 of 4L3 Emblazon.

The winning bidder was Bar Arrow Cattle Co., Phillipsburg, Kans., at $4,400.

Lot 26/26A, a purebred Gelbvieh cow-calf pair consigned by Kenyon Cattle

Lot 13, EPGG Mr Grove Webster brought $3,300 as the top selling bull. He sold to Jo-Lyn Farm.

Lot 31, DDM Ms Bid N Rich 809U was the high selling female, going to Bar Arrow Cattle Company for $4,400.

LLC., Milford, Iowa, was the second high selling female. The March 2008 born cow was sired by JRI Heavy Equipment 125M3 and sold with a January heifer calf sired

by Mississippi Gambler. Davis Land and Livestock, Batavia, Iowa, purchased the pair for $4,350.

State Line Genetics Production Sale February 20, 2010 McCook, Neb. Auctioneer: Jim Knopp Sale Manager: Wells Marketing Services, Colby, Kan. Report by: Nick Wells 26 Bulls

$2,620

19 Heifers

$1,110

Gross on 45 Lots

$89,225

Damp and snowy weather may have hampered some attendance of State Line Genetics Production Sale held on Saturday, February 20, but those who did attend were impressed by the powerful set of bulls and heifers offered.

Topping the 2010 event at $3,500 and staying in Nebraska was Lot 16, a 2/19/09 son of BEAS New Era 687S out of a New Direction dam who excelled in combining muscle, volume and arithmetic into a very appealing package.

At $3,400 and also staying in Nebraska was Lot 3, a January son of XXB Ludacris 039SET out of a Big Easy daughter. This young herd sire posted a 106 weaning ratio and could be the easiest fleshing bull in the offering.

Lot 26, a tremendous red Balancer by the RAB Bieber Make Mimi 7249 sold to southern Kansas for $3,350.

Also going to a Kansas home was Lot 15, a double bred black Balancer out of DCSF Post Rock 18P8 and Bouncer dam for $3,300.

Topping the replacement heifers was Lot 32, who is a daughter of XXB Titanium out of a Gardens Matrix cow.

This prospective show heifer was purchased for a junior Gelbvieh heifer project for $3,100. The balance of the heifers traded at $950 to $1,300.

The Stateline Genetics Production Sale was held at Midwest Livestock, McCook, Neb. and was managed by Wells Marketing Services of Colby, Kan.

Did you have a sale recently?

Have you sent in the animal transfers yet?

Contact the AGA Registration Department to transfer the registration certificates to their new owners.

Gelbvieh World | 15

Sales sales Minnesota Gelbvieh Association State Opportunity Sale March 7, 2010 • Albany, Minn.

Auctioneer: Col. Al Wessel, Long Prairie, Minn.

Sale Manager and report by: Mary Swenson, Little Falls, Minn.

13 2 10 1 1

Yearling Bulls 2 Yr Old Bulls Open Heifers Bred Heifer Cow/Calf Pair

$1,665 $1,700 $1,365 $1,700 $1,700

A good crowd was on hand in Albany, Minn. for the 12th Annual Minnesota Gelbvieh State Opportunity Sale.

The top selling bull of the day was DGSC Daybreak 11W, a homozygous black, double polled purebred son of FHG VVFG Flying H Exclusive and a BTI Extra 2106K daughter. Consigned by Swenson Gelbvieh of Little Falls, Minn., he sold for $3,400 to Jerald Keehr, also of Little Falls, Minn.

SVVG Due Dilligence, a February purebred black double polled son of Hyek Black Impact and a Big N’ Rich daughter, sold for $2,000. He was consigned by Sauer’s Valley View Farms of Winona, Minn., and sold to Jeff Miller of New Richland, Minn.

Also at $2,000 was a coming 2 year old black polled 88% bull sired by LJSA Mac Daddy 6355. He was consigned by Kriegh Family Farm of Crookston, Minn. Thomas Stattleman of Pine River, Minn. was the winning bidder.

Topping the females at $2,600 was Olek Miss Design 09, a red

double polled purebred open heifer, sired by GSBR 35N, consigned

by Brian Olek of Felton, Minn. The new owner of this eye catching heifer is Jill Welke of Osseo, Wisc.

SVVG Taylor, a black double polled ¾ Balancer consigned by Sauer’s Valley View Farms was the second high open heifer at $2,250.

This SVVG Trademark ET daughter went to Zimmerman Farms of Osseo, Wisc.

Russell Family Livestock of Brooklyn, Wisc consigned RSSL MS Utopia, a homozygous black, homozygous polled purebred heifer

by MLH Strait Forward R89. She is due mid-March to Silveiras El Capitan. She sold to Keith Hass of Ogilvie, Minn. for $1,700.

Also at $1,700 was SVVG Maisie, a black double polled daughter of Hyek Black Impact with a Harb Pendleton Balancer calf by her side. She went to Jack Welle/Kenyon Cattle Company of Milford, Iowa. She was a consignment of Sauer’s Valley View Farms.

Watertown Winter Farm Show– Gelbvieh Show & Sale February 11, 2010 Watertown, S.D. Auctioneer: Chisum Peterson Sale Manager: Aaron Ceroll Report by: Aaron Ceroll and Jennifer Scharpe 3 2 1

Gelbvieh Bulls Balancer Bulls Balancer Open Heifer

$1,833 $2,600 $1,000

The grand champion Gelbvieh bull at the 2010 Watertown Winter Farm Show was Lot 7, KCL Holiday Trend, consigned by Kelly Leonhardt, Lake Preston, S.D., and Catherine and Chad Murphy, Arlington, S.D. This February 2009 polled Balancer son of WEBR Doc Holiday 2N was purchased by Ken Stevens, Miller, S.D., for $2,450.

The reserve champion Gelbvieh bull was Lot 8 consigned by Ceroll Gelbvieh, Sisseton, S.D. CERG 9017U is a December 2008 polled, purebred son of Elk Crk Jubal 9525. Faren Shroehl of Lidgerwood, N.D. was the winning bidder at $1,800.

The high selling bull was Lot 5, CERG Man in Black 992W, also consigned by Ceroll Gelbvieh. He is an April 2009 homozygous black, polled, 75% son of CGCC Captain Morgan 742T. Blanche Lewandoski of Waubay, S.D. purchased this herdsire for $2,750.

Ceroll Gelbvieh also consigned the grand champion female, an April 2009 Balancer heifer. Lot 1, CERG Miss Kitty 991W was sired by Lazy TV Piper R742 and sold for $1,000.

Gelbvieh World | 17

Breeder's corner

Iowa GS

Arizona The Prosser Family

Ridge Top Ranch

Gelbvieh-Angus-Balancer

Illinois

Neola, Iowa

Black & Polled Private Treaty Sales

Breed-leading Performance from Quality Genetics

Kevin: 402-510-8103 Al: 402-676-5292

928/477-2458 Summer

928/289-2619 Winter

Ricky Linquist

Winslow, AZ Website: www.bartbar.com Email: bartbar@hughes.net

th Street inquist 1135 190 inquist Fonda, IA 50540

Angus, Gelbvieh, Balancer & Commercial Replacement Females

arms (712) 288-5349 arms Gelbvieh & Red Angus

Arkansas

O S WA L D

• Polled Purebreds • Red • Black

Double D Farm

Skyler Martin

9937 Warren Rd. Winslow, IL 61089

1200 S. Blackhawk Rd. Oregon, IL 61061

(815) 367-4116

(815) 732-7583

Email: rickylin@ncn.net www.linquistfarms.com

R A N C H

For Sale — Our Entire Registered Herd — 300 Head!

Red and Black, Purebreds & Balancers®

Specializing in Black Balancer® Bulls Using top Gelbvieh, Angus and Red Angus AI sires

Breeding Gelbvieh for 35 Years! Every Cow is home raised!

Cell: 641-344-9946 Home/Fax: 641-342-6638 Ranch: 641-342-3035

Jim Oswald 1426 Truro Pavement Osceola, IA 50213

LGone Oak e l b v i e h Colorado

hornsandthorns@netins.net Eric Ehresman (319) 489-2275 20963 30th St. (319) 480-1564 Mechanicsville, IA 52306

Indiana 3 G Ranch

Gelbvieh Cattle For Sale Carl, Rebecca & Emily Griffiths

Dave & Dawn Bowman 55784 Holly Rd. • Olathe, CO 81425

1577 N 600 E • Kendallville, IN 46755

(970) 323-6833 www.bowkranch.com

260/897-2160 • ggge3g@embarqmail.com

Your call or visit is Always Welcome

Fullblood Polled Gelbvieh Polled Hereford

Merle E. Lewis

812/863-7701

James L. Lewis

812/863-2970

RR1 Box 1360 • Springville, IN 47462

18 | May 2010

Looking for bulls or females? Have bulls or females to sell??

Find it all with the free listing service on the AGA website. Go to

www.gelbvieh.org

Paulsen Cattle Co.

Hand-Picked Top-Shelf Genetics Red & Black Purebred & Balancer

Darrel & Sue Paulsen H: 712-437-2213 C: 712-229-0419 plsncc@netins.net

Traci Paulsen & Joe D’Souza H: 563-359-1006 C: 563-340-2001

Two Step Ranch Lacey McCabe Pat and Jay McCabe P563-543-5251 aulsen Cattle Co. 563-543-4177

McCabe Cattle Co.

gelbvieh Gary and Kenny White 3140 SE Colorado • Topeka, KS 66605 785.267.1066 or 785.554.4744

Kentucky

Missouri

B/F Cattle Company

Specializing in Forage Raised Balancer® Bulls on K-31

Culling practices on cows/bulls second to NONE!

Gelbvieh Farley, Iowa Balancers Annual Spring Bull Sale 60-80 Bred Females Each Fall

For information, contact:

(E-mail): twostepranch@netins.net (web): www.mccabecattle.com

Route 1, Box 407 • Butler, MO 64730

660 • 492 • 2808

Kansas Parker Corum

Bar Arrow Cattle Company Stuar t Jar vis 26 E. Limestone Rd. • Phillipsburg, KS 67661

•

606-598-3535 Goose Rock, Kentucky www.littlebullfarm.com More Milk • More Muscle • More Pounds

Range Ready Simangus, Balancer (Gv x An), Angus Bulls

Minnesota

e-mail: bararrow@ruraltel.net • 785/543-5177

Brandywine Farm Tom Scarponcini

30474 Brandywine Road Rushford, MN 55971

507-864-2063

John & Carla Shearer

2815 Navajo Road • Canton, KS 67428 (620) 628-4621 • circle_s@hometelco.net Annual Production Sale 1st Saturday in April

Gelbvieh

SFI Schafer Farms, Inc.

18-30 mo. age, all forage tested, calving ease, semen tested, guaranteed, large selection of top genetics, utilize hybrid vigor for more $, more longevity, more forage You can utilize the benefits of heterosis! genetics. Quality bred heifers & cows.

John Rotert/Bob Harriman 50 yrs. of reputation Montrose, MO seedstock.

660-693-4844 • 660-492-2504

www.rotertharriman.com

Balancer®

37740 240th Ave., Goodhue, MN 55027

Brian Schafer Lowell Schafer

1-888-226-9210 651-923-4587 brian@schaferfarm.com www.schaferfarm.com Private Treaty Bull Sale — Last Sat. in February Annually

Mississippi doLally Cattle Company Purebred A.I. Seedstock Bulls and Heifers Available.

Al, Mary & Nick Knapp Cell: (913) 219-6613

18291 158th Street H: (913) 724-4105 Bonner Springs, KS 66012 FAX: (913) 724-4107 e-mail: knappa@swbell.net

BRAND

Ernest J. Lally 7298 Jones Road Owner Summit, MS 39666 D.L. Edwards 601-567-0089 Ranch Manager dolallycattle@aol.com Specializing in Bred Balancer® Heifers

Juniors!

Check www.gelbvieh.org often for show information and results on regional shows and the Junior Classic!

Gelbvieh World | 19

Breeder's corner

Nebraska Jeff Swanson • 308/337-2235 72408 I Road • Oxford, NE 68967 Annual Sale—Last Saturday in February

GELBVIEH

Rogers Valley Farm Gelbvieh

BALANCER

J. J. Boehler

70948 L Rd. , Orleans, NE 68966 308-473-7342 • 308-999-0207

Breed for Tomorrow’s Cattle Today!

A Breed Leader in Tenderness & Marbling–

Annual Sale 1st Monday in February Dale & Jeannette

With herd sires profiling a perfect 10 in Tenderness and carrying the 316 Tenderness Gene!

k leinschmidt f arms g elbvieh

P.O. Box 51 Mendon, MO 64660 (660) 272-3805 (O) (660-375-7266 (C)

308/826-4771

Mike & Renee

308/826-5185

23685 Sartoria Rd. • Amherst, NE 68812 www.taubenheimgelbvieh.com

Randy Kleinschmidt 402/ 759-4660 (H) 402/ 366-1605 (Cell)

Bill Kleinschmidt

402/ 759-4654 www.kleinschmidtfarms.com

Ronald & Kathryne Rogers email: rogers_valley_farm_feedlot@hotmail.com

Ge n e va • Nebr a s k a • 6 83 6 1

Montana

N. Carolina Mark & Patty Goes 39414 SW 75th Rd. Odell, NE 68415 (402) 766-3627

Pope Farms Gelbvieh Gelbvieh’s Powerful New Perspective

P

Jeff and Jeanne Pope 26075 Willow Rd., Ravenna, NE 68869 Phone & Fax: (308) 467-BEEF popefarms@nctc.net

www.popefarms.com

Pritchard Gelbvieh Jeff & Janelle Pritchard 50476 817th Road Spalding, NE 68665

H: 308-497-2249 C: 308-750-1544

Private Treaty Balancer® Bulls Black Bulls with Performance, Calving Ease, Carcass and Function

20 | May 2010

Looking for a sale or upcoming event?

Check Places to Be on the website: www.gelbvieh.org

S. Dakota

Producing Black, Polled Genetics for Today & Tomorrow.

ADKINS GELBVIEH

Walter & Lee Teeter 1380 French Belk Rd. • Mt. Ulla, NC 28125 (704) 664-5784

Ohio

Gelbvieh & Balancer Performance Genetics Blacks & Reds A select group of heifers available each fall Bulls available year around (605) 354-2428 Cell (605) 546-2058 Home Gerald Adkins 402 4th Ave., Iroquois, SD 57353 www.adkinsgelbvieh.com

Beastrom Gelbvieh Ranch Registered Gelbvieh & Balancer Cattle Bulls • Heifers • Embryos • Semen

Mick & Dave Ainsworth

Jim & Barb Beastrom Brandy Ludemann, Brittney Spencer

P.O. Box 154, Jackson Springs, NC 27281

Ph: 605-224-5789 • 605-280-7589 (Cell) jimbeastrom@mncomm.com • www.beastromranch.com

910-652-2233 Cell: 910-639-4804 Mick’s email: longleaf@etinternet.net Dave’s email: longleaf@dsslink.net

Oklahoma

Julie Maude 605.255.4944 (H) Lori Maude 303.809.3789 (C) cj_llivestock@yahoo.com Hermosa, SD Quality Gelbvieh & Balancer® Genetics from a Trusted Source

Exceptional BULLS & HEIFERS

TRUCKING AVAILABLE

N. Dakota

Oregon

34261 200th Street, Highmore, SD 57345

Steven A. Munger 605/229-2802 (office) 605/380-0092 (cell) • 605/229-2835 (fax) Nate Munger 605/943-5690 (office) Cowherd Manager 605/380-2582 (cell) www.eaglepassranch.com

Chimney Butte Ranch Doug and Carol Hille 701/445-7383

3320 51st St., Mandan, ND 58554

chimneybutteranch@westriv.com www.chimneybutteranch.com Annual Production Sale 1st Friday in March

High Quality, Black and Polled Piedmont, South Dakota

Ellison Gelbvieh & Angus Ranch Gelbvieh & Angus & Balancers

Private Treaty Sales • Bulls (Yearling & 2-yr.-old) & Heifers

Mitchel & Edna Ellison

Jeff & Susie Ellison

9020 ND Hwy 49 Lemmon, SD 57638

9015 ND Hwy 49 Lemmon, SD 57638

701.376.3238

701.376.3526

Proven Genetics with Balanced Traits!

6700 County Rd. 19 S. Minot, ND 58701 (701) 624-2051 (H) (701) 720-8823 (C)

Rob Arnold

Email: RLAGelbvieh@aol.com

Registered Gelbvieh & Balancers®

We want to Keep up with AGA members.

Please send in information to be included in the Gelbvieh World and on our website:

• • •

•

Items for Places to Be News for Bits N Pieces Dates for upcoming shows and field days.

State Association news

Plus, add us to your mailing lists when sending out sale catalogs.

Send all items to: Editor, Gelbvieh World 10900 Dover St., Westminster, CO 80021 jennifers@gelbvieh.org

605-787-4595

http://www.elkcreekgelbvieh.com

Hojer

G Gelbvieh elbvieh R Ranch anch 43968 208th Street Lake Preston, SD 57249 605/847-4155 605/860-1326 Alan & Pam Blake, Nikki, Christian

Email: hojerranch@rapiddatasystems.net Website: www.hojergelbviehranch.com

“Performance Genetics for Your Tomorrow” Gelbvieh World | 21

Breeder's corner

Texas

W L H

LITTLE WINDY HILL

F

Doug & Sue Hughes

QUALITY GELBVIEH CATTLE

Farms

6916 Peppers Ferry Road Max Meadows, VA 24360 H 276/637-3916 C 276/620-4271

Washington Virginia Ron Hughes 276-637-6493

NN Bar Ranch, Inc.

Registered Angus, Gelbvieh and Balancers®

Brad Hughes 276-637-6071

Kris, Dawn and Laren Nelson 21200 Watson Road East Creston, WA 99117

509-636-2343

NN

Email: nnbarranch@accina.com 121A Lavender Dr. Max Meadows, VA 24360 Purebred Gelbvieh & Balancers®–all Black, all Polled

Hickory Hill Farm “Quality Gelbvieh Genetics”

Dr. & Mrs.T Marshall Hahn Owners

Tracey Redifer Manager

2246 Lusters Gate Road • Blacksburg, VA 24060

(540) 961-3766 • tlrhhf@verizon.net

W. Virginia

1800 W. 50th St. • Sioux Falls, SD 57105

Steve Schroeder 605-334-5809 (O) • 605-363-3247 (H)

QUALITY POLLED GELBVIEH Red House, VA 23963

Thorstenson Gelbvieh

Selby, South Dakota Annual Bull Sale 1st Saturday in March Ken & Jo Vaughn & Wendy 605-649-7304 605-649-6262

Office (434) 376-3567 Fax (434) 376-7008 James D. Bennett 434/376-7299 Paul S. Bennett 434/376-5675 Jim G. Bennett 434/376-5760 Brian R. Bennett 434/376-5309

www.Balancerbulls.com

Tennessee

Dr. Daryl Wilson Joe & Gwen Wilson Tyler Wilson (276) 628-4163 (276) 676-2242 Registered (276) 614-0117 (C)

Gelbvieh Cattle 17462 Fenton Dr., Abingdon, VA 24210 • TrebleWRanch@aol.com

Quality Gelbvieh & Balancer® Cattle

Promote for Success!

Clinch Mountain Gelbvieh

Upcoming Advertising Deadlines: June/July Herd Reference: May 5th August Gelbvieh World: June 21

John & Liz Loy (865) 687-1968 (865) 235-8869 (C)

7611 Dyer Rd. Luttrell, TN 37779 j.b.loy@att.net

Bulls & Heifers for Sale

22 | May 2010

Call 303-465-2333 today!

Are you a livestock photographer, an auctioneer, aspire to be a sale manager or graphic designer?

Put your ad in Service Center and promote your services!.

Place your ad today!

303-465-2333

Service center Send for catalog listing semen on over 75 bulls Eldon Starr

210 Starr Drive, Stapleton, NE 69163

(308) 587-2348 • 1-800-535-6173 www.bullbarn.com

Subscription and Advertising Information Subscription Rates: A one-year sub­scription to Gelbvieh World may be purchased for $35.

Members of the AGA pay $35 of their membership dues to receive a subscription to Gelbvieh World.

Gelbvieh World mails on or around the 25th of the month prior to publication date. Canada and Mexico - $60 U.S. for one-year. Other foreign - $85 U.S. for one-year.

120 Shadydale Lane • Coppell, TX 75019 972-471-1233 • www.doaklambert.com

Gelbvieh World Advertising Rates

Ronn Cunningham Auctioneer P.O. Box 146 • Rose, OK 74364 918-479-6410 office/fax 918-629-9382 cellular

Full Page 1/2 Page 1/3 Page

STANDARD ISSUES:

$580 $370 $275

2/3 Page 1/2 Page Isand 1/4 Page

Feb./Oct. Commercial Profit Picture Full Page 1/2 Page 1/3 Page

$655 $410 $305

Issues:

JR Page 1/2 Page Isand 1/4 Page

Color:

Four Color One Additional color Four-color process

$300 additional $100 additional $300

To run as Black/white Color photos

$10 each $20 each

Photo scans:

Add Pounds.

Add Profit.

$460 $395 $210

$435 $410 $230

Advertise Your Operation in Gelbvieh World or the Profit Picture

Special production such as photo retouching is billed at cost at the rate of $60/hr.

Closing Date: Ad materials and editorial deadline is the 20th of the month two months prior to publication date. (Dec­ember issue deadline is October 20th). Ads for sale dates prior to the 15th of the month of publication are discouraged.

Contact Don or Steve to discuss your options.

For Feb./Oct. (Commercial Editions) and June/July (Herd Reference Edition) please call for rate specials and deadline information.

Call today: 303/465-2333

Visit

www.smartcross.org to find out how to Add Pounds and Add Profit to your next calf crop.

Don 406-538-5622

Steve 606-688-4492

advertising content: The Editor and/or the Director of Administration reserve the right to reject any or all advertising on any reasonable basis. Gelbvieh World and/or American Gelbvieh Association assumes no responsibility for the advertising content as submitted. Advertisers assume all responsibility for the accuracy and truthfulness of submitted advertising containing pedigrees or statements regarding performance. Advertisers shall indemnify and hold harmless Gelbvieh World and American Gelbvieh Association for any claims concerning advertising content as submitted.

Gelbvieh World | 23

Junior Updates

Junior News junior news 2010 Lone Star Classic TENTATIVE Schedule of Events Sunday, July 4 3:00 p.m. Cattle may arrive into tie-outs Evening On your own: Fireworks at Bush Presidential Library Monday, July 5 8:00 a.m. Set up in barn allowed 11:00 a.m. Board Candidate Orientation Noon Cattle must be in place, make late arrival arrangements

with AGA Office.

Come & Go cattle and exhibitor check-in (ends 4:00 p.m.

5:00 p.m. Opening Ceremonies: Review Rule Changes and

Preview Contests 7:00 p.m. Welcome Reception & Dinner sponsored by Texas

Gelbvieh Assn.; Hall of Fame Live Music;

Aggie Wranglers Tuesday, July 6 7:00 a.m. Breakfast 8:00 a.m. Carcass Contest: Live Evaluation 9:00 a.m. Sales Talk & Ad Contest: Runs concurrently 11:00 a.m. Ambassador Interviews Noon Lunch sponsored by Circle S Ranch 1:00 p.m. Quiz Bowl Set Up 1:30 p.m. Quiz Bowl Preliminaries 3:00 p.m. Happy Toy Maker Afternoon Treat 5:00 p.m. Steer Weigh-In 6:00 p.m. Dinner and Fun Activity sponsored by Texas Junior

Gelbvieh Association

Thursday, July 8 7:00 a.m. Breakfast 7:30 a.m. Load buses for Judging Contest at TAMU

Pierce Pavilion 8:00 a.m. Judging Contest: Hosted by Texas A&M (following

contest, exhibitors will be taken to carcass

contest review) 9:30 a.m. – Adult Educational Program and Tour at TAMU Feed 11:00 a.m. Efficiency Testing Facility 11:00 a.m. Carcass Contest: Review Noon Load buses to return to Expo Center 12:30 p.m. Lunch 1:30 p.m. Load buses for Haglund Fun Day at Grand Station 2:00 p.m. Buses leave for Grand Station / Scott Gemar Adult

Golf Outing 5:00 p.m. Buses return to Expo Center; Dinner on your own Friday, July 9 7:00 a.m. Breakfast sponsored by AgWorkers 8:00 a.m. AGJA National Showmanship Contest, followed by

Pee Wee Showmanship Following the conclusions

of Showmnaship, there will be a 1 hour break before

starting the Market Steer Show, Bred & Owned

Balancer Bull Show, and the Balancer Female Show.

Lunch will be sponsored by the Oklahoma Gelbvieh

Junior Association.

5:00 p.m. Dinner 6:00 p.m. AGJA Annual Meeting

Wednesday, July 7 7:00 a.m. Breakfast sponsored by Merial 8:00 a.m. Group Photo 9:00 a.m. Impromptu Speaking Contest 9:00 a.m. – Taste of Texas, Go Texan Day 1:00 p.m.

Noon Lunch 1:00 p.m. Senior Team Fitting 3:00 p.m. Junior/Intermediate Team Fitting 6:00 p.m. Dinner sponsored by Iowa Junior Gelbvieh Association;

Quiz Bowl Finals; Board Candidate Interviews

Saturday, July 10 7:00 a.m. Breakfast 8:00 a.m. AGJA National Bred & Owned Gelbvieh Bull Show

followed immediately by AGJA NationalGelbvieh

Female Show Noon Grab & Go Lunch 6:00 p.m. AGJA National Awards Banquet at the End Zone

Club, Texas A&M University 9:30 p.m. – Dance at Hilton Hotel 11:00 p.m.

AGJA Important Dates & Deadlines:

AGJA Lone Star Classic Information

June 1

Ownership/Transfer Deadline

July 5-10, 2010

June 1

Lone Star Classic Entry Deadline

Bryan-College Station, Texas

June 11-13 AGJA Western Regional Show, Albert Lea, MN June 14

Creative Writing Entries, Scholarship Applications, Video Contest Submissions, Board Applications and Ambassador Notebook Deadlines

June 18-20 AGJA Eastern Regional Show, Warrenton, MO

Happy Toy Maker Kiddie Corral Open 9:00 a.m. - 4:00 p.m., everyday

Official Host Hotel: Hilton College Station & Conference Center Phone: 979-693-7500 $99 for single or double. Ask for the Texas Junior Gelbvieh Block, use code GLV. Hotel features complimentary airport shuttle and free wireless internet

Reminder to All AGJA Steer Exhibitors: Unless accompanied by an AGA Registration Certificate, all exhibitors must submit an official AGJA Steer Affidavit along with entries.

24 | May 2010

Junior News junior news

Young cattle producers focused on “Mapping Our Global Future” by attending the 2010 Youth Beef Industry Congress (YBIC), March 25-28, in Bloomington, Minn. The biennial event gathered 118 young leaders of junior beef breed and state junior cattlemen organizations to interact with one another while exploring their futures.

Representing the American Gelbvieh Junior Association (AGJA) were Andy Lindgren, AGJA Vice President from Atlanta, Ill., Nikki Hojer, AGJA Ex-Officio from Lake Preston, S.D., and AGJA directors Dustin Aherin of Phillipsburg, Kans., and Janelle Hayek of Clutier, Iowa.

Designed for youth leaders in the beef industry, the 2010 YBIC was sponsored by the U. S. Beef Breeds Council, National Cattlemen’s Beef Association (NCBA), Land O’ Lakes Purina Feeds, Igenity, Drovers, Trans Ova Genetics and BEEF magazine. The focus of “Mapping Our Global Future” featured genetics and the use of DNA technology in the beef industry, as well as the use of social networking to spread positive beef industry messages to consumers worldwide.

“Life is like an auction, and we must recognize opportunities, make good decisions and be motivated to make the best of the sale,” suggested Kevin Ochsner, the keynote speaker for YBIC. Ochsner, a former YBIC participant and co-partner in Adayana, told attendees to grasp their leadership roles and to develop their potential as mouthpieces for the beef industry.

Kim Anderson, University of Georgia Fanning Institute, discussed developing and capitalizing on personal leadership skills.

“Working together is key,” Anderson reminded all YBIC participants.

“We must band together to take full advantage of each individual’s skills in being one voice for the beef industry, instead of competing only for our individual organizations.”

Friday morning the group toured the University of Minnesota (U of M) UMORE Park Beef Cattle Research Center under the coordination of the Minnesota Beef Team. YBIC attendees toured the research facility, the U of M Animal Science and Meat Science

Junior Updates

Gelbvieh Youth Leaders Map Their Global Future at YBIC

departments, harvest facility and meat lab, as well as Digital Angel, a division of Destron-Fearing specializing in electronic identification for the livestock, pet and salmon/fish industries.

YBIC presentations featured a variety of topics, including genetic factors and their effect on feedlot performance, carcass quality and reproduction; the implications of U.S. genetics in other countries; educating consumers about the beef industry; beef carcass fabrication; and alternative beef marketing and cookery.

For additional information about YBIC, please contact event organizer Dawn Bernhard at 515/679-4006 or dawn@redangus.org. For more information about the American Gelbvieh Junior Association, please contact American Gelbvieh Association Director of Member Services, Dana Stewart at 303/465-2333 or danas@gelbvieh.org.

New Members new members

The following individuals and operations joined the American Gelbvieh Association and American Junior Gelbvieh Association during the month of March.

To learn more about the American Gelbvieh Association, American Gelbvieh Junior Association or the Gelbvieh breed, request an inquiry packet by calling 303-465-2333 or by emailing a request to info@gelbvieh.org.

New Adult Members

Minnesota Lonesome Pine Farm, Aitkin

Colorado Michael Thomas, Berthoud Illinois Hemken Horse & Cattle, Hillsboro TKW Gelbvieh, Waterloo Iowa Circle V Farms, Wellsburg Kentucky David Gabbard, Lawrenceburg Diamond P Cattle Company, Brownsville

Missouri Foster Farms, Weaubleau North Dakota Lucas Vangsness, Leonard Ohio Shaker Hill Farm, Lebanon South Dakota Matthew Peckham, Clark Tennessee Way Farms, Surgoinsville

West Virginia Brett Marshall, Reedy

New Junior Members Missouri Jacob R. Hager, Eugene Leo R. Hager, Eugene Colorado Rebecca M. Drake, Moffat Tayla Sue Reynolds, Agate Tessa Lynn Reynolds, Agate Gelbvieh World | 25

Getting the Bigger Picture

By Dana Stewart, AGA Director of Member Services

S

o here’s the scenario: It’s time to “upgrade” your herdbull. You’ve been carefully examining the season’s sale catalogs as they arrive in your mailbox - and there he is with a nice photo and a solid set of numbers. You think you may have found the next good bull to lead your program in the right direction.

You study the numbers, again and again. You study the photo. But you’re not convinced. After all, you’re willing to put down a significant amount of money towards your investment and you don’t want to blow it. You also don’t want to waste a day traveling to the sale only to be disappointed.

You want to know more...see more.

Ah ha! Lucky for you in your bull research you go online to the breeder’s website and discover an online video of the very bull you’re considering purchasing. You can see him on the move. You can see him in “real life.”

Better yet, you look at the videos for the other sale bulls and examine your potential herdbull’s brothers. They’ve got that pea-inthe-pod look, a sign that he’s true to his breeding.

Video Basics Today’s Digital Video Most video cameras sold today are formatted for digital video. Compared to yesterday’s analog video cameras, the picture quality and sound are a much higher quality.

Digital video is much easier to edit than analog and many computers now come standard with some type of video editor.

You can find digital video cameras for as little as $100 at most major retailers. As you become more advanced with shooting video, you may want to invest in a higher quality camera. However, since most of the uses for video we’ve talked about are for web, you can get away with a basic model.

Selecting a Camera I suggest doing some research before you go to the store. Determine your budget and then look for reviews of cameras that fit your target.

Consider the size. Hold the camera in the store and see what feels most comfortable for you. Are the buttons easy to reach and operate? Go with what feels most natural for you or whoever will be using the camera.

Uncomfortable cameras are harder to stabilize.

26 | May 2010

Now you’re getting somewhere. Homework’s done and taking a day to travel and using the checkbook just got a lot easier to do.

So, does the story sound familiar? Are you taking advantage of online technology to buy your bulls? If not, you’re missing out.

But, you’re missing even more if you’re not using online technology to promote your program.

“Video is not the way of the future. Video is the present, here, now. If a picture is worth a thousand words, then a good video clip is worth a thousand dollars, if not priceless,” according to Jeff Erhardt who owns and manages Purple Haven Enterprises, a successful livestock marketing company specializing in marketing Gelbvieh seedstock. Purple Haven offers a range marketing services, including video.

Don’t be afraid. It’s not as hard as you think, and the cost is minimal compared to the potential dividends.

“We believe that video is something that each and every operation can and should incorporate into their marketing program,” says Erhardt.

How do you get started? Make the decision to do it! You can outsource your work to a number of livestock marketing companies, or with a little time and practice, develop your own skills to showcase your cattle, your ranch, and your program.

Shooting Video In many ways, shooting video is like shooting still photos. You must have a critical eye for what others will be seeing in the frame.

Look at the background. Certainly, you want a clean background with no distracting objects.

If you’re shooting sale lot videos, it’s easier to have a small pen to shoot in. The pen should be clean. Put down some straw and consider covering your panels or walls in a solid color tarp that isn’t too dark. This provides a really nice contrast and makes the animal “pop.”

Lighting is another consideration. Avoid shooting when the sun is directly overhead, which can cast unpleasing shadows. Some videographers like shooting on a cloudy day to avoid harsh shadows and others recommend early morning and late afternoon. You’ll want to practice with your camera to determine which light works best for you.

Look at the angle you shoot from.

Remember that cattle always look better if they’re not standing or walking downhill.

Shooting from a high angle takes away depth of body. Aim for the center or just below the center of the animal’s body.

Always use a tripod. This is very important!

This will stabilize your video. It adds a professional element to the shot and ensures

you’re getting the right angle. There’s nothing worse than getting that motion sickness feeling from watching a video. If you don’t have a tripod with you, find a way to stabilize yourself against something. It won’t be perfect, but it will help.

Another note: unless you’re doing an interview, generally your videos for sales won’t include the audio so it’s not a major concern.

If you need to include audio, make sure your camera is close enough to the subject to clearly pick up the sound or get a microphone that will work with your camera.

Here’s your homework. Log onto YouTube and do a search for “Gelbvieh.” You’ll see some sale videos. Watch a few and critique them.

Are they good or bad and why? Next, search other breeds and critique them. You’ll start to see elements of good videos and elements of bad videos. Remember those elements when it’s time to shoot your own.

Editing In the video world, you’ll always shoot more video than you need. Take advantage of this opportunity to select only the best clips to promote your product. By using a video editor, you can take elements of the move, profile, and rear and piece them together in your video editor with subtle transitions

Applications for Videography in Your Program There’s no question that a good video can sell bulls for you whether you’re having a production sale or selling them private treaty. In the private treaty world, you can post videos online for potential buyers or even email them directly with the video links.

But, videos can be utilized outside of bull sale season. Consider this. You have a bull you want to market for artificial insemination. Post a video of him.

Now, take it one step further. Post a video of his daughters in production.

Scenic videos of your operation are also important to branding your image and telling your story. They help your customers connect with your operation.

Farmers and ranchers can also utilize video to become advocates for the beef industry and agriculture. Visit YouTube and search for “Water and Poo.” What? Water and poo? It’s a video a dairy farmer made from his tractor that informs the American consumer about using captured manure and gray water as fertilizer. It’s fun to watch, but very effective in educating consumers about safe agricultural practices.

Remember that Practice Makes Perfect Just like when you’re helping your kids prepare for the county showmanship contest, practice makes perfect. You spend hours working with your kids and their animals to critique their showmanship style.

The same philosophy applies to making your videos. You’ve got to get out and do it. And know, your first video will be bad, really bad. But analyze it, think about what makes it bad and how to fix it, and then make another, then another, and another video. You’ll be amazed at how quickly you can improve.

Take advantage this spring of green pastures and fat cows to get your shots. Most of the cows will be in production. This makes it a prime time to get quality shots. like fades. Stay away from abrupt or flashy transitions as they can be distracting.

Consider the length of the finished video.

In reality, 30 seconds can be a really long time in the video world. Don’t lose your customer’s attention. You only need sufficient time to get a look at the animal on the move along with a profile and rear view.

Erhardt recommends that a finished video clip of an animal for posting on the internet, or on a dvd or on a video sale be around 20 to 30 seconds. “Transitions between animals need to be smooth and at a minimum, the lot ID needs to be present on the screen at all times. Ranch promotional videos can be 2 to 10 minutes or even longer depending on the content and message.”

He adds “Rule of thumb.... shorter is better. If you want to have a ranch promotional video, have more videos that are each just a couple minutes long. This way we are always adding new information and we retain our viewer longer.”

There are countless video editing programs available. Some are even free. Most computers come standard with some type of program. Windows computers have Movie Maker installed and Apple computers have iMovie. (If your windows computer doesn’t have Movie Maker, do a search online with

ur

Get a Free Gelbvieh Video for Yo Website

o produced from your Did you know that AGA has a vide you to download and to lable 5-Year Plan dollars that is avai site? use on your personal web been featured AGA’s SmartCross video, which has the links on AGA’s on RFD -TV, can be found by following Videos” link under news homepage. Look for the “Gelbvieh epage. Follow it to the and events in the middle of the hom l.

American Gelbvieh YouTube Channe for the link below View the SmartCross video and look more.” Click it and os, vide ed it for “View comments, relat iling, posting on ema like ns optio and choose to “Share” for to copy the code needed Facebook, etc., or choose “Embed” Once you have the to insert the video directly to your site. code into the HTML code copied, you’ll need to paste the to contact your web section of your website. You may need master to insert the video.

AGJA Juniors

compete in the first Don’t miss the opportunity to page at www.

AGJA Video Contest. See the AGJA resources! gelbvieh.org for a list of rules and

Microsoft to download a free version).

These basic editors are great for getting started. If you become more advanced, you will find lots of software at different price levels that offer several “bells and whistles” and advanced editing options.

The Finished Video - Now What?

After you’ve edited your video and feel that it really showcases your animals in the best way, you’re ready to share it with your customers. Your options are to minimally burn it to DVD or upload it online.

Uploading online can be really easy thanks to sites like YouTube and others. YouTube offer instructions and tips online for optimizing your video for upload and all that’s needed is a free account. Once you’ve uploaded your video you can direct your customers to YouTube or embed the video directly to your website. You can also email a link to your video to potential customers.

If you’ve fully embraced online media, make sure you post links on your Facebook group or fan page as well as other social media outlets that you utilize.

Hopefully by now, you’re considering how you can use video to take your operation to the next level. Don’t be overwhelmed by the technology. Ranchers are always facing

some type of change in the industry that must be adopted in order to remain viable and successful. This is just one such change.

However, as you embrace technology, some of your customers may need help embracing it as well.

Erhardt adds, “First you have to look at your customers and how they will receive video and/or a video sale per say. We want to bring our customer base in slowly and help educate them as we incorporate video into our promotional program. As long as our customers are finding value in the information provided, we can continue to build and change.”

So, make sure you provide user friendly instructions for viewing and downloading videos. Consider that some users may have access to high-speed internet while others may not.

And, don’t be afraid to listen to feedback from your customers. Embrace their constructive criticism when it comes to your videos.

While this article isn’t meant to be the complete guide to getting started, it should minimally point you in the right direction.

Don’t be intimidated. The possibilities really are endless. By using video, you’ll enhance your marketing plan and connect with your customers. So, get out this spring, shoot some video, and take your program to the next level.

Gelbvieh World | 27

Places to Be places to be May 2010

September 2010

May 1 Seedstock Plus ‘Goin to Grass’ Sale, Springfield, MO May 5 DEADLINE: June/July Gelbvieh World

Sept. 20 DEADLINE: November Gelbvieh World Sept. 25 Seedstock Plus Showcase Sale V with the 2nd Annual Customer Appreciation Sale and the Complete Dispersal

of White Bros. Gelbvieh, Lathrop, MO

June 2010

June 1 Ownership deadline for AGJA sponsored shows June 1 Lone Star Classic Entry Deadline June 11-13 AGJA Western Regional Show, Albert Lea, MN June 14 Postmark deadline for AGJA Board of Director

& Scholarship applications June 18-20 AGJA Eastern Regional Show, Warrenton, MO June 21 DEADLINE: August Gelbvieh World June 28- Beef Industry Federation (BIF) Conference, July 1 Columbia, MO

July 4-10 AGJA Lone Star Classic, Bryan-College Station, TX July 20 DEADLINE: September Gelbvieh World July 31 One-Rate registrations due on 2009 fall born calves August 2010

Aug. 1 Data due for Dam of Merit/Dam of Distinction Aug. 17 DEADLINE: October Profit Picture

2R-2B Gelbvieh . . . . . . . . . . . . . . . . . . . . . . . . . 21 3 G Ranch . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 Adkins Gelbvieh . . . . . . . . . . . . . . . . . . . . . . . . . 21 B/F Cattle Company . . . . . . . . . . . . . . . . . . . . . 19 Bar Arrow Cattle Company . . . . . . . . . . . . . 17, 19 Bar IV Livestock . . . . . . . . . . . . . . . . . . . . . . . . . 19 Bar T Bar Ranch, Inc. . . . . . . . . . . . . . . . . . . . . 18 Beastrom Gelbvieh Ranch . . . . . . . . . . . . . . . . . 21 Blackhawk Cattle Company . . . . . . . . . . . . . . . . 18 Bow K Ranch . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 Brandywine Farm . . . . . . . . . . . . . . . . . . . . . . . . 19 Cattlemen’s Connection . . . . . . . . . . . . . . . . . . 6, 7 C-Cross Cattle Company . . . . . . . . . . . . . . . . . . 20 Cedar Top Ranch . . . . . . . . . . . . . . . . . . . . . . . . . 2 Chimney Butte Ranch . . . . . . . . . . . . . . . . . . . . 21 Circle S Ranch . . . . . . . . . . . . . . . . . . . . . . . . . . 19 CJ&L Livestock . . . . . . . . . . . . . . . . . . . . . . . . . 21 Clinch Mountain Gelbvieh . . . . . . . . . . . . . . . . 22 Cranview Gelbvieh . . . . . . . . . . . . . . . . . . . . . . . 21 Craven Register . . . . . . . . . . . . . . . . . . . . . . . . . 21 Cunningham, Ronn . . . . . . . . . . . . . . . . . . . . . . 23 Danell Diamond Six Ranch . . . . . . . . . . . . . . . . 20 DDM Gelbvieh . . . . . . . . . . . . . . . . . . . . . . . . . 18 doLally Cattle Company . . . . . . . . . . . . . . . . . . 19 Eagle Pass Ranch . . . . . . . . . . . . . . . . . . . . . . . . 21 Elk Creek Gelbvieh . . . . . . . . . . . . . . . . . . . . . . 21 Ellison Gelbvieh & Angus Ranch . . . . . . . . . . . . 21 Flying H Genetics . . . . . . . . . . . . . . . . . . . . . . . 32 Gelbvieh Bull Barn . . . . . . . . . . . . . . . . . . . . . . . 23 Gelbvieh Guide . . . . . . . . . . . . . . . . . . . . . . . . . 23 Gelbvieh Profit Partners . . . . . . . . . . . . . . . . . . . 29 Gelbvieh World . . . . . . . . . . . . . . . . . . . . . . . . . 16 Goettlich Gelbvieh Ranch . . . . . . . . . . . . . . . . . 20

28 | May 2010

Oct. 2 Jumping Cow Gelbvieh Spirit of the West Sale, Ramah, CO Oct. 9 Flying H Genetics Missouri Fall Sale Oct. 16 Seedstock Plus Fall Bull Sale, Carthage, MO Oct. 19 Data due for fall EPD run Oct. 20 DEADLINE: December Gelbvieh World Oct. 20-23 National FFA Convention, Indianapolis, Ind. Editor’s Note:

July 2010

Ad Index ad index

October 2010

If you have sale or event information for this listing, please email the information to jennifers@gelbvieh.org. This includes tours, expos, field days and other Gelbvieh events. Places to Be at www.gelbvieh.org contains additional contact information for each event.

The American Gelbvieh Association office will be closed the following days for summer holidays: • May 28 and May 31 • July 5 • September 6

Golden Buckle Gelbvieh . . . . . . . . . . . . . . . . . . .21 Green Hills Gelbvieh . . . . . . . . . . . . . . . . . . . . . 21 H & H Farms . . . . . . . . . . . . . . . . . . . . . . . . . . 22 Handel Farms . . . . . . . . . . . . . . . . . . . . . . . . . . . 22 Hart Farm Gelbvieh . . . . . . . . . . . . . . . . . . . . . . 19 Hartland Farm . . . . . . . . . . . . . . . . . . . . . . . . . . 19 Hickory Hill Farm . . . . . . . . . . . . . . . . . . . . . . . 22 Hill Top Haven Farm . . . . . . . . . . . . . . . . . . . . . 22 Hojer Gelbvieh Ranch . . . . . . . . . . . . . . . . . . . . 21 H-Squared Genetics . . . . . . . . . . . . . . . . . . . . . . 19 J & K Farms . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 J Bar M Gelbvieh . . . . . . . . . . . . . . . . . . . . . . . . 19 J.J. Boehler . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20 Judd Ranch Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Jumping Cow Gelbvieh . . . . . . . . . . . . . . . . . . . 31 Kicking Horse Ranch . . . . . . . . . . . . . . . . . . . . . 20 Kleinschmidt Farms Gelbvieh . . . . . . . . . . . . . . .20 Knoll Crest Farm . . . . . . . . . . . . . . . . . . . . . . . . 22 Lambert, Doak . . . . . . . . . . . . . . . . . . . . . . . . . . 23 Ledgerwood Gelbvieh . . . . . . . . . . . . . . . . . . . . 22 Lemke Cattle . . . . . . . . . . . . . . . . . . . . . . . . . . . 20 Leonhardt Cattle Company . . . . . . . . . . . . . . . . 22 Linquist Farms . . . . . . . . . . . . . . . . . . . . . . . . . . 18 Little Bull Farm . . . . . . . . . . . . . . . . . . . . . . . . . 19 Little Windy Hill Farms . . . . . . . . . . . . . . . . . . . 22 Lone Oak Gelbvieh . . . . . . . . . . . . . . . . . . . . . . 18 Longleaf Station . . . . . . . . . . . . . . . . . . . . . . . . . 21 M&P Gelbvieh . . . . . . . . . . . . . . . . . . . . . . . . . .20 Maple Hill Farm . . . . . . . . . . . . . . . . . . . . . . . . .18 Markes Family Farms . . . . . . . . . . . . . . . . . . . . . 21 Martin Cattle Company . . . . . . . . . . . . . . . . . . . 18 McCabe Cattle Co./Two Step Ranch . . . . . . . . . 19 Middle Creek Farms . . . . . . . . . . . . . . . . . . . . . . 20

Miller Gelbvieh . . . . . . . . . . . . . . . . . . . . . . . . . 18 Mitchell Marketing Service . . . . . . . . . . . . . 23, 30 MLM Gelbvieh . . . . . . . . . . . . . . . . . . . . . . . . . 20 National CUP Lab . . . . . . . . . . . . . . . . . . . . . . . 23 NN Bar Ranch, Inc. . . . . . . . . . . . . . . . . . . . . . . 22 NS Ranch . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22 Oswald Ranch . . . . . . . . . . . . . . . . . . . . . . . . . . 18 Overmiller Gelbvieh & Red Angus . . . . . . . . . . . 30 Paulsen Cattle Co. . . . . . . . . . . . . . . . . . . . . . . . 19 Pearson Cattle Company . . . . . . . . . . . . . . . . . . 22 Plateau Gelbvieh . . . . . . . . . . . . . . . . . . . . . . . . 18 Pope Farms Gelbvieh . . . . . . . . . . . . . . . . . . . . . 20 Post Rock Cattle Company . . . . . . . . . . . . . . . . . 9 Pritchard Gelbvieh . . . . . . . . . . . . . . . . . . . . . . . 20 Ridge Top Ranch . . . . . . . . . . . . . . . . . . . . . . . . 18 Rogers Valley Farm Gelbvieh . . . . . . . . . . . . . . . 20 Rotert/Harriman . . . . . . . . . . . . . . . . . . . . . . . . 19 Schafer Farms, Inc. . . . . . . . . . . . . . . . . . . . . . . . 19 Schroeder Ranch . . . . . . . . . . . . . . . . . . . . . . . . 22 Seedstock Plus Genetics . . . . . . . . . . . . . . . . . . . 23 Seedstock Plus . . . . . . . . . . . . . . . . . . . . . . . . . . 11 Southern Heritage/Verner Farms . . . . . . . . . . . . . 5 Swanson Cattle Company . . . . . . . . . . . . . . . . . 20 Taubenheim Gelbvieh . . . . . . . . . . . . . . . . . . . . 20 The 88 Ranch . . . . . . . . . . . . . . . . . . . . . . . . . . . 20 Thorstenson Gelbvieh . . . . . . . . . . . . . . . . . . . . . 22 Treble W Ranch . . . . . . . . . . . . . . . . . . . . . . . . . 22 Triple K Gelbvieh . . . . . . . . . . . . . . . . . . . . . . . . 19 Warner Beef Genetics . . . . . . . . . . . . . . . . . . . 2, 20 White Brothers . . . . . . . . . . . . . . . . . . . . . . . . . . 19 Wildwood Acres Gelbvieh . . . . . . . . . . . . . . . . . 21 Wilkinson Gelbvieh . . . . . . . . . . . . . . . . . . . . . . 18 Williams Land & Cattle Auction Co. . . . . . . . . . 23