December 2009 Gelbvieh World

Official Publication of the American Gelbvieh Association

December 2009

December 2009, Vol. 24, No. 4

Contents contents Features AGA National Convention

12

AGA Member of the Year

12

How to Measure a Gelbvieh?

14

By Susan Willmon, AGA Director of Breed Improvement

The Rest of the Story

17

By Dana Stewart, Director of Member Services

AGA Board of Directors Candidate Profiles

18

AGA Convention Committee Agendas

22

AGJA Creative Writing Essays

40

2009 Jr. Classic Junior & Intermediate Division Winning Essays

303/465-2333 Main Phone 303/465-2339 fax Director of Administration Dianne Coffman (ex. 479) diannec@gelbvieh.org Director of Breed Improvement Susan Willmon (ex. 484) susanw@gelbvieh.org Director of Member Services Dana Stewart (ex. 488) danas@gelbvieh.org Director of Communications Jennifer Scharpe (ex. 485) jennifers@gelbvieh.org Production Manager/Graphic Artist Katie Danneman (ex. 486) katied@gelbvieh.org

Sales

Shows

11 Maternal Edge Female Sale

Junior Shows

24 Genetic Progress II Gelbvieh Production Sale

34 Illinois State Fair

25 Seedstock Plus Showcase IV & 1st Annual Customer Invitational

35 N.I.L.E.

43 Spirit of the West Jumping Cow Gelbvieh Production Sale

Open Shows

Area Coordinator Commercial Marketing Don Danell dond@gelbvieh.org

34 West River Ag Expo

Area Coordinator Commercial Marketing Steve Peddicord stevep@gelbvieh.org

34 West River Ag Expo 35 N.I.L.E. Ring of Gold

Customer Services Coleen Abplanalp (ex. 482) coleena@gelbvieh.org

36 American Royal Ring of Gold 39 World Beef Expo

Departments Contact Us President’s Message Guest Editorial

By Dr. Jim Gibb Bits N Pieces

4 6 8

Jr. Voice Places to Be AGA New Members Ad Index

32 44 44 45

10

On the cover: Winter time in Indiana. This holiday scene was photographed by Emily Griffiths of 3G Ranch, Kendallville, Ind.

Dolores Gravley (ex. 481) doloresg@gelbvieh.org Patti Showman (ex. 478) pattis@gelbvieh.org Teresa Wessels (ex. 477) teresaw@gelbvieh.org Mailing address: 10900 Dover St., Westminster, CO 80021 General E-mail: info@gelbvieh.org

EDITOR: Jennifer Scharpe E-mail: jennifers@gelbvieh.org PRODUCTION: Katie Danneman E-mail: katied@gelbvieh.org

“Gelbvieh World” (ISSN 1084-5100), is published monthly except for February, June and October for $35 for one year.

The American Gelbvieh Association, 10900 Dover St., Broomfield, Colorado 80021-3993.

Periodicals postage paid at Broomfield, Colorado and at additional mailing offices.

Postmaster send address changes to: Gelbvieh World, 10900 Dover Street, Broomfield, Colorado 80021

Registration & Electronic Data Transfer: registration@gelbvieh.org Website: www.gelbvieh.org

Vaughn Thorstenson

President’s Message president’s message

A Season for Celebration with our Gelbvieh Family We are nearing a couple of the most important annual events, the National Western Stock Show, Convention and Christmas; both are times to celebrate and spend time with family and friends. As we enter into this season I hope each one of you reflects on how we have been blessed in this country and with this breed of cattle.

Mary Pipher has authored a book called “The Shelter of Each Other” that talks about troubled families. I’m not insinuating that we have a troubled Gelbvieh family, but she does make a great point I would like to share that I feel crosses over into our family.

She gives an example of a family reunion where the youngsters are given a video to watch in the back room so the adults can talk undisturbed. Dr. Pipher believes this diversion actually deprives kids. Children need to mix with the older generation so they can hear the stories of aunts, uncles, grandparents, and parents. This helps them learn from those who have gone before them.

“I hope many of you will begin now to make plans to attend and get involved in not only a great Gelbvieh show, but also a great gathering of the family of Gelbvieh breeders.”

As I read this I felt guilty as we in the past have attempted to “entertain” the younger generation so we could visit.

Now I don’t think we’ll put a video in for the first time convention attendees, but I do think this is a great example of how important it is to attend. We need the time at Denver to visit with the older generation, hear the stories and learn what they have learned. As we auction off the Foundation Hat memorial bronze we need | December 2009

to remember what the first generation of Gelbvieh breeders have done and sacrificed for the breed. I hope many of you will begin now to make plans to attend and get involved in not only a great Gelbvieh show, but also a great gathering of the family of Gelbvieh breeders.

The breeders of Gelbvieh are truly the strength of the breed. And although we tend to disagree at times about breed direction or how to spend our resources, we all truly love and desire to see our breed grow.

The other strength of our association lies at the heart of our association and that is with our staff. I had the privilege to be in Denver for a couple of days and interview and visit with all the staff at the association and I can say without a doubt we have the best office staff one could hope for. They all are very concerned about the breed and you as individual breeders. Spending time with them gave me a little more insight into just how capable and committed our staff is to the breed.

I would like to take this opportunity for one last commercial. I can’t emphasize enough how much value is in your membership in the association and your registration dollars. It is with those dollars we do all our promotions, pay staff, upgrade our system, do research, organize shows and sales, provide you with pedigree and EPD information, and then communicate with you. You don’t have a dollar that you spend that is handled better or stretched further.

As you enter into this season of the year when we celebrate Christmas – the birth of our savior – let’s each take a moment to thank our creator for a great breed of cattle and a great group of people to work with. I am nearing the end of my term as a board member and President and as I do I find myself more committed than ever to the breed and the cattle. But at the end of the day what really matters are the people; and I thank each one of you for your support throughout this last year.

Vaughn Thorstenson is the AGA President. He owns and operates Thorstenson Gelbvieh & Angus near Selby, S.D. He can be reached at vwthor@sbtc.net.

AGA Executive Committee President Vaughn Thorstenson 605/649-6262 (H) 12980 Cedar Rd., Selby, SD 57472 Vice President Al Knapp 913/219-6613 (O) 18291 158th St. Bonner Springs, KS 66012 Secretary Randy Gallaway 405/649-2410 (H) 15182 N. Midwest Blvd. • Mulhall, OK 73063 Treasurer Jim Beastrom 605/224-5789 (H) 20453 Cendak Rd. • Pierre, SD 57501-6315 Legal Counsel E. Edd Pritchett 405/375-5516 (O) 114 N. Main St. • Ste. 101 Kingfisher, OK 73750

AGA Directors Rob Arnold 701/624-2051 (H) 6700 Cty Rd 19 S • Minot, ND 58701 Steve Arp 608/846-5186 (H) 551 N Ramsey Rd • Arlington, WI 53911 Ken Flikkema 406/586-6207 (H) 8289 Huffine Ln. • Bozeman, MT 59718 Mark Goes 402/766-3627 (H) 39414 SW 75th Rd. • Odell, NE 68415-3126 Jerry Grund 785/891-3765 (H) 2690 Iron Horse Rd. • Wallace, KS 67761 Dick Helms 308/493-5411 (H) 42041 Dr. 728 • Arapahoe, NE 68922 John Huston john.e.huston@gmail.com David Judd 785/566-3770 (H) 423 Hwy K-69 • Pomona, KS 66076-9064 Bob Prosser 928/289-2619 (O) PO Box 190 • Winslow, AZ 86047 Brian Schafer 888/226-9210 (O) 37740 240th Ave. • Goodhue, MN 55027 Nancy Wilkinson 719/846-7910 (H) 23115 CR 111.3 • Model, CO 81059

All approved AGA Board minutes are available for inspection in the AGA office. Board meeting highlights are available upon request.

Dr. Jim Gibb

Guest Editorial guest editorial Genomic EPDs ... We’ve Come a Long Way Dr. Jim Gibb, Beef Seedstock Sales Director, IGENITY

The last 40 years have seen steady progress in the genetic evaluation of seedstock from individual records, to within herd ratios and EBVs, to EPDs, and now international multi-breed EPDs. This advancement is a great credit to the scientists, breed association leaders and of course, the forward thinking seedstock producers that made it happen. The next step is inclusion of DNA data or molecular breeding values (MBVs) into the calculation of genomic enhanced (GE) EPDs.

Table 1. NCE EPDs from genomic data and phenotypes

Why genomic EPDs?

several thousand Angus animals. Dr. MacNeil, who did the final analysis, concluded that the marbling EPD ACC for animals with MBVs plus pedigree data was roughly twice that of the EPD ACC for animals with pedigree estimates only. It was also slightly higher than the EPD generated from the pedigree estimate plus IMF data.

Dr. MacNeil also concluded, in mass selection – using IGENITY marbling MBV for selection will result in 20 percent greater progress in predicted response to selection than using ultrasound IMF due to the high heritability of the marbling MBV. This project was enough to convince the Board of Directors of AGI and the American Angus Association to develop a partnership with IGENITY to provide genomic-enhanced EPDs for the Angus breed. AGI is currently producing four genomic-enhanced carcass trait EPDs on a weekly basis through their NCE program.

There are three key reasons. First, GE EPDs combine an animal’s pedigree, individual record, progeny data and genomic profile results, yielding a more accurate EPD. This is especially useful when evaluating young, non-parents. The higher accuracy, genomic enhanced EPDs gives seedstock and commercial producers the opportunity to make more confident selection decisions that lead to greater genetic progress. Faster progress means better use of limited resources.

EPDs are indeed excellent, proven tools for making genetic progress.

However, today’s EPDs do not include the additional “inside information” and confidence that DNA information can provide.

The second reason for GE EPDs is to enable the calculation of EPDs for traits that are expensive and/or very difficult to measure and have a large economic impact. Tenderness, longevity and disease resistance are a few examples. Table 1, first generated two years ago by a Beef Industry Federation Genomics Task Force, shows the potential for generating National Cattle Evaluation (NCE) EPDs from different sources. EPDs are not possible without phenotypes or genomic data. However, EPDs are possible with either phenotypes or genomic data, or a combination of the two.

The third reason is simply to keep it simple. GE EPDs don’t look any different than regular EPDs with the exception that the accuracy values (ACC) for GE EPDs will be higher for young animals. A producer could simply list the GE EPD in his sale catalog in place of a confusing array of weights, ratios, and genomic values.

Just theory, or does it work?

In 2007, a collaborative pilot project involving Angus Genetics Incorporated (AGI), Dr. Jerry Taylor of the University of Missouri, Dr. Michael MacNeil of the USDA and IGENITY® was initiated to test the methodology and evaluate the impact of including Angusspecific genomic data in the calculation of EPDs. The project involved marbling MBVs, plus marbling and IMF phenotypes from | December 2009

MBVs

Phenotypes No

Yes

No

–

Yes

Yes

Yes

Yes

From 2007 BIF Conference Prodeedings

Making EPDs better, not replacing them

EPDs are indeed excellent, proven tools for making genetic progress. However, today’s EPDs do not include the additional “inside information” and confidence that DNA information can provide. The above mentioned pilot project was not about replacing EPDs, but rather to determine if incorporating genomic data could enhance EPDs. This is more significant for seedstock producers than validation of genomic data as an independent indicator. The ability of genomic data to improve EPDs is the ultimate “validation” of genomic data for EPD users.

What’s next?

Just like the early days of EPDs, genomic information will get more powerful for existing traits. Plus, EPDs for additional economically important traits will be enabled. For seedstock producers and commercial cattlemen, the transition to genomic EPDs will be seamless. For breed associations, the task is more challenging but certainly doable. It will take some planning and research, plus adjustments to existing breed databases…something breed associations have been doing for several decades.

For this month’s issue, Dr. Jim Gibb provided this guest editorial.

Gibb is a past AGA Executive Director and is currently the Beef Seedstock Sales Director for IGENTY. He can be reached at jim. gibb@merial.com. From time to time we hope to have additional guest editorials in an effort to offer different perspectives from the Gelbvieh breed and the beef industry.

Bits ‘N Pieces bits ‘n pieces Gelbvieh Arrivals

and Helen, 11, to complete one big happy Gelbvieh family. Proud grandparents are Arthur and Joyce Slaughter, also of Fredonia.

Gelbvieh Departures

 Francis Bradshaw, 86, of Ames, Iowa died

Nora  Taubenheim Gelbvieh would like to

announce the arrival of Nora Katherine Ivanov, born on August 9, 2009. Nora is the daughter of Ivan and Lynette Ivanov.

She weighed 7 pounds, 9 ounces and was 20 inches long. Nora was welcomed to the world by brothers Ashton, Maxwell and George; and proud grandparents, Dale and Jeannete Taubenheim of Amherst, Nebraska.

Johathan  David and Jerri Slaughter of Fredonia

Ky. are pleased to announce the arrival of Jonathan David Slaughter. Jonathan was born on October 12, 2009 at 8:05 p.m. and weighed 6 pounds, 6 ounces and was 19 inches long. Jonathan is the first child for David and Jerri, however he joins Jerri’s children, Audie, 19, Tyler, 16,

ation Hotel Inform

Wednesday, October 14 at Mary Greeley Medical Center. Francis was born April 28, 1923 in Ames and married his wife Marie in 1949. He is survived by his son, Bruce; and four grandchildren and is preceded in death by his wife in 1979.

In 2005, Francis was inducted in the American Gelbvieh Association Hall of Fame. The following is the inscription from his plaque on the AGA Hall of Fame: Francis Bradshaw never had big numbers of cattle, but the quality rivaled many of the largest herds in the nation.

Bradshaw retired from his dairy in 1976, but soon found he was bored without cattle around the farm. In 1977, he selected Gelbvieh as the beef breed he wanted because of their meat, milk and good disposition. Since breeding those first four Angus cows to German fullblood sire, Helau, Bradshaw never looked back. He continued to use artificial insemination extensively to build his herd quality with known genetics. With limited land for farm use in the Ames area, Bradshaw had to concentrate on quality verses quantity.

Francis always believed youth were the future of the breed and went out of his way to help young people get a start in the breed. He also donated several heifers over the years to benefit the Gelbvieh Breeders of Iowa Juniors.

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National Convention and Stock Show News

 Gelbvieh…There’s an app for that.

Have you made plans to attend the 2010 American Gelbvieh Association National Convention? Check out the preconvention coverage in this issue for more information about convention including board candidate bios, agendas for all meetings, and another story about “The Cowboy Hat.”

AGA News and Notes

 The Denver area experienced an early

winter snowstorm October 27-29, which brought anywhere from a foot to three feet of snow to the city. Reports of snow around the Westminster, Colo. area were about two feet, causing the early closure of the American Gelbvieh Association headquarters on Wednesday and a late opening on Thursday. Luckily, almost all of the snow melted away within a few days.

 Only one month remaining

to take advantage of the 60% savings on cow re-activation fees. You have until December 31, 2009 to re-activate cows on your cow inventory that were inactivated before January 1, 2009 for the reduced rate of $20. Take advantage by sending AGA a list of cows you want to re-instate. If you have further questions, please call the AGA 303-465-2333.

 The AGA is offering two different

management videos free of charge. Both VHS tapes are from Elanco Animal Health. The titles of the videos are: Cow Condition Scoring and Investing in the Future – Replacement Heifer Management.

To obtain a copy of either of these videos, contact the AGA office.

 During the August 2009 Board of

Directors meeting the AGA Board updated the original AM Testing Policy to incorporate NH and OS. The revised “AGA Genetic Defect Testing Policy” can be found on the AGA website along with some revisions to the AGA Rules regarding Genetic Abnormalities and some Frequently Asked Questions regarding this policy.

Sales sales

Maternal Edge Commercial Female Sale November 7, 2009 KY-TN Livestock Market Cross Plains, Tenn.

16 Cow-Calf Pairs 4

Bred Cows

42 Bred Heifers

$1,507 $1,187 $1,120

34 Fall Open Heifers

$978

43 Spring Open Heifers

$624

The demand for Gelbviehinfluenced commercial females remains strong as evident by the bidding during the recent Maternal Edge Female Sale held November 7 in Cross Plains, Tenn.

In its third year, a total of 139 head sold into four states including Kentucky, Tennessee, Virginia, and Mississippi. A top notch group of high quality females were consigned by 21 different purebred and commercial producers.

Topping the sale was a purebred red cow-calf pair from the Perry Pratt consignment from Springfield, Tenn.

This beautiful female with her October 2009 GAR New Design 5050 heifer calf

at side was purchased by Bart Montell of Tompkinsville, Ky. Cow-calf pairs were exceptionally strong averaging over $1,500. A high selling lot was a pair of black Balancer females with calves sired by EGL Tenderloin 407. These females were a portion of the Gale Rippey consignments from Galax, Va. Bred heifers also proved to be in demand by the buyers. Joe Crain of Springfield, Tenn., was the high volume consigner selling 16 bred heifers. These heifers were purchased in last year’s Maternal Edge Sale as open heifers. They were all bred to Brangus and Brangus Composite bulls.

Fall open heifers proved to be a current need also for buyers, averaging almost $1,000 per head. The top selling lot was a nice set of four black October 2008 calves consigned by BAR IV Livestock of Cold Spring, Ky. These heifers were sired

by MLH Wrangler R21 and JOB Danell Montana Infusion. They sold for $1,275 and were purchased by Dr. Wallace of Tennessee.

The high volume buyers for the sale were Brian Kiser and Tommy Shrader of Shrader Farms in Rosedale, Va. Shrader Farms

purchased 28 head for $30,545.

“The sky is the limit to what this Gelbvieh commercial sale can accomplish in the next several years,” notes Steve Peddicord, AGA Area Coordinator.

“When commercial producers begin using Gelbvieh-influenced females, it is not too long before they see what they have been missing using the other breeds and they want more. I hope we can expand this type of sale to other states in the near future.”

John Bartee, one of the sale coordinators, said he has received numerous calls from commercial producers after the sale asking for help locating Gelbvieh and Balancer bulls. Also, Bartee commented on the demand for SmartCross cattle.

“Commercial producers have begun to recognize the value of the females sold on the Maternal Edge Sale. Animals with Maternal Edge ear tags are sought after in other sales in the area,” said Bartee.

The American Gelbvieh Association would like to thank the KY-TN Livestock Market staff, Tom Barnett, and especially John Bartee and his helpers for their efforts and dedication to this sale.

American Gelbvieh Association Area Coordinators—Commercial Marketing “At the Maternal Edge Female Sale we nearly doubled the number of consignments and almost tripled the number of consigners from previous years and still had buyers wanting even more.”

“Order buyers are telling me they are starting to look for ContinentalBritish cross cattle. This means there is a lot of potential for Gelbvieh in the coming breeding season.”

Don Danell Western Region dond@gelbvieh.org Office: (406) 538-5622 Cell: (406) 366-6953

Steve Peddicord Eastern Region stevep@gelbvieh.org Office: (606) 387-8579 Cell: (606) 688-4492 Gelbvieh World | 11

Convention 2010

Feature feature

Gelbvieh…There’s an app for that Wondering what the Gelbvieh apps are? Well simply put the Gelbvieh breed offers many applications that benefit AGA members, commercial producers, and the beef industry as a whole. Next time you watch a cell phone commercial take note of how many cell phone companies now offer “apps.”

What started out as a marketing scheme for the “iphone” is now translated to the entire cell phone industry. What if we can create that same type of demand for Gelbvieh in the beef industry?

We’d have people lined up at the Gelbvieh store.

When you take a look at the Gelbvieh apps, we hope you get excited about all the breed has to offer and think about coming to Denver to find out how you can take advantage of the Gelbvieh apps.

MATERNAL:

Membership:

• Milk

• Marketing

• Fertility

• Junior Programs

• Disposition

• Engaging Members Maternal

Membership

Profitibility:

Crossbreeding:

• Gelbvieh Profit Partners

• SmartCross

• RFI

• Maternal Edge

• Pounds Add Value

National Sale & Show: • 2010: A Higher Standard

Profitability

Crossbreeding

National Sale & Show

Foundation

• Ring of Gold • Breeder’s Choice Futurity

• Crossbreeding Made Easy

Foundation: • The Cowboy Hat • Scholarships • Breed Advancement

AGA Member of the Year The 2010 American Gelbvieh Association Member of the Year is Al and Mary Knapp of Bonner Springs, Kan. The Member of the Year presentation will take place on Saturday, January 9 at the 2010 AGA National Convention.

Al and Mary Knapp are dedicated Gelbvieh breeders who have made significant contributions to the Kansas Gelbvieh Association, American Gelbvieh Association, junior programs and the breed as a whole. Al is a member of the AGA Board of Directors and is finishing his second year as Vice President. In addition, Al and Mary have been adult advisors to the American Gelbvieh Junior Association Board of Directors since 2001.

Triple K Gelbvieh is a family cattle operation consisting of Al, Mary, and Nick Knapp. Whether it’s breeding seedstock cattle, working with the state and national 12 | December 2009

associations, or in their personal lives, Al and Mary live their life with passion, service and faith. With their positive attitude and desire for breed promotion, they strive to keep Gelbvieh relevant in the beef industry. That desire includes mentoring young people and helping them get involved in the AGJA as well as openly discussing the strengths of Gelbvieh with other beef producers.

“The Knapp’s attitude and outgoing personality makes them perfect ambassadors when someone inquires about Gelbvieh cattle. Strangers soon become friends and all are smiling,” comments Butch Stucky, Kansas Gelbvieh Association President.

Outside of their involvement with the Gelbvieh association, Al and Mary are involved with the Kansas Livestock Association, the National Cattlemen’s Beef Association, and their county Beef Improvement Association. Al is also a certified Master of Beef Advocacy, a beef checkoff-funded program that teaches producers to become effective spokespersons for the industry.

The Kansas Gelbvieh Association is honored to nominate Al and Mary Knapp for the 2010 American Gelbvieh Association Member of the Year. Their list of contributions to the Gelbvieh breed and the Association qualifies them as highly deserving of this recognition.

2010 National Western Stock Show and AGA Convention Schedule Tuesday, January 5 8:00 a.m.

Cattle begin arriving Thursday, January 7 11:00 a.m. – Noon AGA Executive Committee Noon – 4:30 p.m.

AGA Board of Directors Meeting 7:00 p.m.

Cattle in place on the Hill & in the Yards 6:30 p.m. – 7:30 pm National Sale Committee Meeting 7:30 p.m. – 8:30 pm National Show Committee Meeting Friday, January 8 8:00 a.m.

Process & Check-In Yard Cattle followed

by Hill Cattle

Free Morning to go to National Western Meeting Room 1 1:00 p.m. – 2:00 p.m. Finance Committee Meeting 2:00 p.m. – 3:30 p.m. Rules & Bylaws Committee Meeting 5:30 p.m. – 6:30 p.m. Foundation Committee Meeting 7:00 p.m. – 9:00 p.m. GPP, Inc. Annual Shareholders Meeting

and Board Meeting Meeting Room 2 3:30 p.m. – 5:30 p.m. Marketing & Member Education

Committee Meeting Meeting Room 3 5:30 p.m. – 7:00 p.m. Bull Futurity Board & Committee Meeting Saturday, January 9

Free morning to go to National Western 8:30 a.m. – 10:30 a.m. Breeder’s Choice Bull Futurity at Stockyard Arena 12:15 p.m. – 1:30 p.m. Lunch at Hotel with Keynote Speaker

Richard Stober from Superior Livestock

“Perceptions are not Reality”

1:45 p.m. – 4:00 p.m.

4:00 p.m. – 6:00 p.m.

6:15 p.m. – 7:15 p.m.

7:30 p.m. – 10:30 p.m.

Sunday, January 10 5:30 a.m. – 7:30 a.m.

8:30 a.m.

11:00 a.m.

12:30 p.m. – 2:30 p.m.

2:30 p.m. – 3:30 p.m.

5:00 p.m.

Monday, January 11 7:00 a.m. – 8:30 a.m.

8:00 a.m. – 5:00 p.m.

5:00 p.m.

Tuesday, January 12 10:00 a.m.

7:00 a.m.

Productivity Committee Meeting Annual Meeting AGA Board Meeting to elect officers & photo AGA Social & Breeder’s Choice Bull Futurity Introduce New AGA Officers, Out-going Board Recognition Hall of Fame & Member of the Year Presentation AGJA Haglund Heifer Tickets Sale Foundation Sculpture Auction AGA Board Meeting National Pen Bull Show Lunch in the Yards Junior Show Parade of National Sale Cattle – (webcast) National Gelbvieh Sale – Beef Palace Arena Breeder’s Choice Futurity Board Meeting National Gelbvieh and Balancer Show Recognize Ring of Gold, Premier Breeder & Exhibitor Begin Release of Gelbvieh & Balancer Hill Cattle All Hill Cattle Out Begin Release of Yard Cattle – All out by 4:00 p.m.

2010 National Convention Registration Name____________________________________________________________________ AGA Member No. _______________________________________ Address _ ______________________________________________________________________________________________________________________ City/town __________________________________________________________State ________________________________ Zip _____________________ Name tags will be issued based on this registration form. Please include first and last names. Please print clearly or type: Name _________________________________________________________ Name __________________________________________________________ Name _________________________________________________________ Name __________________________________________________________

Convention Registration • January 7-9, 2010 Full Convention Package

OR

$55 per person X ____________ = _______________

Basic Convention Package (includes Thursday, Friday & Saturday Committee Meetings.)

$25 per person X ___________ = ________________

Lunch & Speaker

$35.00 per person X ___________ = ______________

Evening Social Sponsored by “Breeder’s Choice Bull Futurity” and AGA

FREE

Number

Name badge required for Committee Meetings. (Fees used to offset room and speaker expenses)

Headquarters:

Red Lion Hotel 303-321-6666 $74 + tax rate Request the Gelbvieh block before Dec. 10.

First come,first served basis.

(Block dates: Jan. 4-12, 2010)

Block Rooms Also Available: DoubleTree Hotel 303-321-3333 $89 + tax rate Request the Gelbvieh block First come,first served basis.

Total

Total: $_________________

Mail Registration Form & Check to: American Gelbvieh Association 10900 Dover St., Westminster, CO 80021

Deadline: January 4, 2010

Management

Feature feature

How to Measure a Gelbvieh?

By Susan Willmon, American Gelbvieh Association Director of Beef Improvement

Just to set your mind at ease this article is not going to review the proper technique to take a hip height or scrotal measurement. It is however going to set the stage for discussion at the Productivity Committee meeting at the 2010 American Gelbvieh Association Convention.

This year we are going to change up this committee meeting. We are going to make it more interactive and ask for your input to develop of a set of standards that can be used by Gelbvieh breeders to keep our genetics focused on meeting the demands of our customer, from the seedstock bull buyer to the commercial bull or female buyer to the feedlot and packer and ultimately to the consumer at the retail case in the local grocer.

Included here are some questions that will be posed during the committee meeting. The consensus answers to those questions will be the foundation for a set of Gelbvieh standards. These standards are not necessarily Breed Direction goals, but serve more of a purpose of minimizing the impact of problem genetics and improving the breed as a whole.

How do we measure Gelbvieh genetics? Each year AGA members submit reams of paper and thousands of records that are used to create EPDs and evaluate animals. Many of you subjectively evaluate other traits and use that data on an in-herd basis when you make selection decisions. The question becomes, what are the standards we are comparing those animals too?

What defines a Gelbvieh? One of the definitions of the verb to measure is: to ascertain the extent, dimensions, quantity, capacity, etc. by comparison with a standard. We have all heard the old adage, “If you can’t measure it, you can’t fix it.” This supposes that something is always broken. However if we have a standard to compare those measurements against we can determine if changes are needed, if progress is being made or if the status quo is keeping us on track. Ultimately after this process we will be able to covey to the industry a concise message as to what the Gelbvieh breed brings to the beef industry.

Currently some of the points of reference we use are our breed average EPDs and percentiles as well as some industry accepted guidelines. Are these standards or more like benchmarks? Are there some traits where standards of acceptability should be written down and provided to the membership as a yardstick for evaluation and the basis of selection decisions? As new producers come into the breed are we giving them enough tools to make intelligent purchase decisions regarding building their Gelbvieh herds?

One straightforward example of an industry accepted yardstick is scrotal circumference measurements.

14 | December 2009

Adequate scrotal development on a yearling bull has been proven to be economically relevant in terms of a bull’s breeding ability as well as relationships to fertility.

Most bull tests have a minimum standard that a bull must meet to end up being sold in the bull test sale.

Should we as Gelbvieh breeders have a written standard for minimum acceptable value for a yearling bull scrotal measurement?

During the Productivity Committee meeting in 2008, the genetic trends for weaning weight and yearling weight were presented (see Chart 1). As part of that presentation this question was put to the membership: “It is okay for the Gelbvieh breed to have a growth genetic trend that would level off?” If part of our heritage is the reputation for moderate cow size would it be acceptable to establish a guideline for the range of EPDs to be within the 40-60 percentiles for weaning and yearling weight? Exceeding this standard would be the indicator that too much emphasis may be occurring for the growth traits and we may be impacting our moderate cow size reputation for the average set of genetics in our breed.

Above are two examples of standards we might define and adopt. We are not suggesting the need for specific standards for every trait but these two plus the questions listed below are some possibilities we might address. For each standard a value would be inserted in the blank.

• AI Sires and Natural Service bulls should have a milk EPD that exceeds _____.

• AI Sires and Natural Service bulls should not have an adjusted birth weight that exceeds _____ pounds.

• Frame scores should not exceed ____.

• Ultrasound ribeye measurements should be between _____ inches for breeding females and _____ inches for breeding bulls.

• To eliminate genetics producing Quality Grades of Standard and Low Select, the EPD standard for marbling should exceed _____.

• The tenderness standard using DNA test results should exceed _____.

• The standard for structural correctness for feet and legs is _____.

• Others?

Ultimately the purpose of these set of standards would be to provide a tool that will allow us to educate new

Feature feature

Chart 1. Genetic trends for growth including EPDs for weaning weight and yearling weight.

Growth Genetic Trend

members, current members and the industry regarding the vision and goals of the Gelbvieh breed and how it fits in the beef industry.

A classic example is the fact that in the early days the breed worked diligently to fix some initial birth weight issues. Periodically I have a conversation with a breeder regarding a bull that has been kept intact but had a 100+ pound birth weight and a higher than average birth weight EPD. The justification is usually that the bull is a “good bull.” But measured against a potential birth weight standard he may fall short.

It is important that AGA members have a voice in the initiation of this set of standards and must have a commitment to implementation and use of the standards. Equally important is an understanding that these standards will evolve as new traits like feed efficiency are measured, as DNA technology influences an animal’s genetic evaluation, and as market drivers impact the end product.

The purpose of these standards is not, however, to create cookiecutter Gelbvieh animals. Individual management situations dictate the need for variation and diversity in our breed. By providing this set of standards a breeder can make a more informed breeding and selection decision that will ultimately benefit an individual program and the breed as a whole.

Take some time between now and January’s Productivity Committee to think about what standards you already employ in your operation and how they could be applied to the breed as a whole. The Productivity Committee meeting in January looks to provide a forum for some lively discussion. We hope that you can attend this meeting. If you cannot attend, we ask that you contact one of the committee members and discuss your standards so they are able to bring your comments to the meeting. You can find a listing of the Productivity Committee members in the July Gelbvieh World on page 54 or on the website, www.gelbvieh.org, under Gelbvieh Contacts. The Productivity Committee meeting will be held on Saturday, January 9 at 1:45 p.m. at the Red Lion Hotel.

Gelbvieh World | 15

16 | December 2009

Convention 2010

Feature feature

The Rest of the Story

By Dana Stewart, Director of Member Services

In a way, you could say that Bud Beastrom’s cowboy saved the

American Gelbvieh Association’s herdbook. When AGA President Johnny Green took the hat from Bud’s head and passed it around during a board meeting, board members filled the hat with enough money to keep the association going.

To honor that occasion and to symbolically pass the hat again, the AGA Foundation commissioned a bronze sculpture of the hat that is now encased in the AGA board room. Because the AGA Foundation funds projects, such as research projects that prove Gelbvieh’s position within the industry and are critical to the future success of the association and breed, the Foundation maintains viability for the association.

The Foundation is a critical component of the association for the previously mentioned reasons. But, it is also a reflection of Gelbvieh pride. By donating to the Foundation, either by purchasing a sculpture, donating the proceeds of an animal, or directly contributing, you are showing that you have pride in the breed you raise.

More about the Hat

stretched from a blue denim shirt. It is approximately 10 x 7 inches mounted on a walnut base. Artist Stephen LeBlanc was commissioned to create the limited edition sculpture to depict the passing of Bud Beastrom’s Stetson. LeBlanc is a nationally recognized sculptor with more than 25 years experience. An avid outdoorsman, he specializes in realistic wildlife. His greatest pleasure is sculpting animals and events he has witnessed in nature. He has won numerous “People’s Choice” and “Best of Show” awards and has been featured in such magazines as Art Review, Sculpture Forum, and Vision Magazine.

If you’re interested in bidding on one of the sculptures but unable to attend the AGA social, please contact the AGA office to make arrangements for your bid.

“The American Gelbvieh Foundation is dedicated to Gelbvieh genetics, merit advancement, and strengthening the breed influence within the changing beef industry. This will be accomplished through breed promotion, growing the demand for Gelbvieh genetics, member education, research and junior support.”

Some years after the passing of the hat, it was encased to preserve it. How it became encased is a unique story.

If you’ve ever attended an AGA National Convention, you know that many of the world’s problems are solved around the hotel bar each night during convention. In this particular meeting, Johnny Green had risen to the occasion to collect various hats such as derby hats, ten-gallon hats, top hats, and more, to be worn by his friends at the bar. At the beginning of the night, each gentleman exchanged his cowboy hat for one of Johnny’s hats, thus forming the H.A.T. Society.

At the end of the night, everyone exchanged their hats back with the exception of Bud Beastrom. Whether Johnny stole it or Bud let him have it is debatable, but nonetheless the hat made the trip back to Louisiana with Johnny, who would have it encased with the names of the H.A.T. Society members inscribed on plates surrounding the hat. Today the hats sits in the AGA Board Room with the names Bud Beastrom, Charlie Clark, Johnny Green, Dwight Jackson, Dave Lensgrave, and Rob Maclennan proudly displayed.

Own a Piece of Gelbvieh History

Yesterday a simple cowboy hat changed the American Gelbvieh Association. Today, it changes the future. During AGA Convention and the AGA Social on Saturday, January 9, 2010, the AGA Foundation will offer the first ten sculptures to the highest bidder.

The pieces will be individually numbered one through 10. All proceeds from the sculptures go directly to Foundation and its $1 million fundraising goal. Be sure to attend the auction for a special video presentation as well.

The bronze sculpture depicts in color Beastrom’s silver hat outGelbvieh World | 17

Convention 2010

Introducing our 2010 Board Candidates

Mark Goes

Adam Verner

The AGA Board of Directors has always consisted of the most prominent people in the Gelbvieh breed. I feel very privileged to be nominated to run for the AGA Board of Directors. It would be an honor for me to serve the AGA and its members.

Verner Farms LLC is a diversified farm where I work with my dad and partner, Alan Verner. Our farm consists of 40,000 breeding hens, an assortment of hay marketed to cattlemen and horse owners in our area, and 150 head of Gelbvieh, Angus, and Balancer cattle. I am a 5th generation farmer, and my dad started using Gelbvieh bulls in our two hundred head commercial herd in 1985. When I was in the 4th grade, I started showing heifers and got really involved with 4-H, FFA, and the AGJA. My simple 4-H heifer project turned into an extensive A.I. and ET breeding program with our own successful annual female production sale, where we have sold cattle into twenty-four states. While in high school I became a Master 4-Her, served as FFA Georgia State Secretary, was voted the State Star Farmer, and was elected to the AGJA board and eventually served as our junior association’s President. Upon graduation, I entered the University of Georgia and competed on the Livestock Judging Team. I graduated in 2003 with a double major in Animal Science and Dairy Science. During college and after graduation I lived and worked in seven different states to gain a wide variety of knowledge specific to each section of the country. All the knowledge I have gained over the years will help me in relating to all Gelbvieh breeders.

If elected, I would be one of the few board members to have served on the Junior Board as well as the Senior Board. I feel that being brought up through the junior program has helped develop me into the cattleman I am today. As a member of the board, I would bring in current knowledge and enthusiasm on issues such as genetics, marketing strategies, and developing member involvement. Within the next year, we will have new leadership with a new vision for the Gelbvieh breed. It would be so exciting and an honor to be on the Board of Directors and to help set future plans for our breed.

18 | December 2009

What an honor and privilege to be nominated to serve another term on the AGA Board of Directors. The last three years have been filled with education, teaming efforts and insight to issues that sometimes are not apparent on the surface.

I have been raising Gelbvieh cattle since 1982.

My family operates a herd of Gelbvieh, Balancer and Angus cattle in southeast Nebraska. Together with my wife Patty and daughter Tricia, I have witnessed many changes in the beef industry and Gelbvieh’s role within. I am also a livestock production instructor at Southeast Community College where we manage the same breeds of cattle in our teaching herd. It is fulfilling to watch my students discover the positives that Gelbvieh cattle offer the industry as they experience the purebred performance and the advantages Gelbvieh bring to hybrid cattle in the college program.

As a Board member, I have had opportunity to help shape the future of our breed and its membership. I have represented you at a formative meeting regarding the concept of a National Center for Beef Excellence. I was instrumental in the re-establishment of regional breed reps and have served as a member of the search committee for a Director of Breed Promotion. These responsibilities have reinforced my positive attitude toward the AGA and its membership. They are rewarding experiences and when coupled with chairing the Productivity committee and sponsorship of the Junior Gelbvieh Association in Nebraska, I have been busy striving to progress the breed to new levels.

Our industry is facing some challenges from society, the economy, biotechnology and competition. But I feel secure that our cattle have not failed us and that we must coordinate our efforts from the membership, staff and board to propel our association with these cattle to the place they belong. Our cattle need more positive exposure to the cow calf sector, the backgrounder, the feedlot, the packer and consumer. We all must strive to foster activities that position our breed in the forefront using its positives to create front of mind presence within the industry. The savvy, experienced cattlemen and especially the next generation of beef producers need to acknowledge the positive attributes of Gelbvieh and utilize these tremendous genetics on their quest to a profitable and sustainable tomorrow.

I am up to the challenge of capturing Gelbvieh’s share of tomorrow’s industry. I would like to thank you again for the last three years and I would very much appreciate your support of me as a Board member to help form the positive direction we need in the years to come.

Brian Dunn

Daniel A. Snodgrass My family and I came to AB Farms in 1982. Since 1990, I have been the manager along with my wife, Jane.

AB Farms presently runs 400 cows, the majority of which are registered Gelbvieh, Balancer and Angus. Along with our duties at AB, Jane and I own and operate Wonder Creek Cattle Co. All of the bulls and females produced in our registered herd are marketed through Seedstock Plus of which we are original owners and members. I also serve on the board of managers of Seedstock Plus.

We continue to maintain a commercial cow herd, which gives us the advantage of knowing how Gelbvieh genetics can favorably impact the cattle industry and also make us ever aware of the constant need for genetic improvement in our breed. To be competitive as genetic providers in the cattle industry, we must be diligent in making ourselves aware of the changing dynamics of our business and adjust our programs and our thinking. In the past, the AGA has been a leader in this area evidenced by the SmartCross program and later the introduction of the Balancer program. Both of these programs put the Gelbvieh breed on the leading edge of innovative ideas for our industry. We must continue to be leaders if we want the Gelbvieh breed to not just survive but to truly become the “Continental Breed of Choice.”

It is an honor to be nominated to serve on the AGA board. This is a responsibility that I don’t take lightly. I’m willing to devote the time and effort it takes to lead the Gelbvieh breed to the prominence it deserves. If you share these ideas and goals, I would appreciate your support.

My Gelbvieh journey began in 1982 with a purchase of a 4-H heifer from the XZ Ranch. This has grown to herd of fullbloods, purebreds and Balancers, located near St. John, Kan., which we operate as Sandy Knoll Farm Gelbvieh. I farm in partnership with my parents, Leon and Jan Dunn. I have been married to my wife, Carolyn, for eight years and we have three sons: Preston, Ian, and Garrett.

During my youth I enjoyed showing cattle and was active in the AGJA and served both as board member and president. I returned to the family farm after graduating from Kansas State University and working on a ranch

Continued on page20

Gelbvieh World | 19

Convention 2010

exchange program in Australia. Together my father and I have continued to grow the cattle business on our farm, which also includes wheat, corn, sorghum, rye, and alfalfa hay production, seed sales, hay brokering and a seedstock gilt multiplier. I have served on the board of the Kansas Gelbvieh Assoc., been active in Farm Bureau on the local and state level and chairman of the American Farm Bureau Hay and Forage Committee.

While participating on livestock and meat judging teams in college I saw the value of carcass data collection and have collected individual data on cattle we have finished through the feedyard for the last 13 years. I continue to place high value on cattle that can perform in the feedlot and increase the profitability for our commercial customers.

I have seen first hand how the swine seedstock industry structure has changed in the last 20 years. In the changing agriculture environment, I want to make sure the Gelbvieh breed can continue to be relevant to the beef industry, so that my sons may have the opportunity to be the 3rd generation of Gelbvieh breeders. It is an honor to be nominated to run for the board and I would appreciate your support.

Convention 2010

Board Candidates

from page 19

Nancy Wilkinson

Steve Arp

Our family entered the Gelbvieh business in 1992 when my wife Betty and I bought our first cows at the Reiter Gelbvieh dispersal in Iowa. Since that time we have grown to about 50 cows. Our decision to raise Gelbvieh was influenced by the same factors as many others who have become involved in this great breed of cattle, MARC data and a quiet disposition. These cattle just do so many things right. We have utilized A.I. and embryo transfer to build a quality herd.

Our herd has served as 4-H and FFA projects for our three children, Jessica, Travis and Seth. All 3 have been very active in the AGJA, we have attended the last ten Junior National Shows, and our sons have served on the Jr. Board. Our operation also includes my parents Donald and Peggy Arp. While the Gelbvieh business is a part time venture for Betty and me, my full time job is managing the University of Wisconsin Beef Cattle Research Farm. I have held this position for the past 25 years. We have done research with feedlot cattle, rotational grazing of stockers, and commercial cow/calf work, so my experience in the cattle industry is diversified.

Our breeding program has always emphasized cattle with balanced EPDs, structural soundness, fertility and an attractive phenotype. Recently we have added emphasis to feed efficiency as well. With feed costs accounting for 2/3 of total production costs, feed efficiency stands to be the biggest area that we as an entire cattle industry can improve upon to reduce input costs. If we are to remain competitive with pork and poultry, the cattle industry as a whole needs to address this issue, and we as Gelbvieh breeders should lead the way.

It has been an honor to serve this association for the past three years and I would welcome the opportunity to serve a second term.

When I was asked to re-run for a second term on the AGA Board, I had to really think about it. It wasn’t because I didn’t want to serve another three years. Instead I wanted to make sure I felt I was contributing and making a difference. I realize that a person may not ever really see specific results, but I feel that the Board, of which I was part of for three years, is moving in the right direction. There are things happening and I feel a sense of responsibility and ownership in them and would really like to see them through.

Regarding my history with Gelbvieh, my roots and career are in education, not ranching. However, that changed in 1986, when I married a rancher. Since then, we have been raising Gelbvieh, first in west Texas and now in southeast Colorado. Over the last 23 years, I have seen the Gelbvieh breed, as well as the entire beef industry, go through many challenges and changes. Such is where our breed finds itself now.

Serving on the Board has been a tremendous experience. I strongly believe that each and every Board Member wants to see Gelbvieh prosper. They have been a pleasure to work with and I have tremendous respect for each one that I have served with. However, serving on a 15-member board inherently has its share of frustrations, too. We all have different personalities and different opinions on how and when things should be done. I may agree with 12 of the 15 members on one thing, but disagree with those same guys on another thing. However, what makes this Board, and all multi-member Boards, work is that everyone agrees to speak and act in one voice – that of the majority. This is what has worked in the past and will continue to work for many years!

The same thing applies to you – the Membership. While each of us may think we know what is best for the breed, we all need to realize that no one person can - or should - believe that he or she always “knows best.” And, although, we may get frustrated or impatient with some of the changes that are now taking place, we ALL need to do whatever we can to make this all work. If each of us will do our part to build and not tear down our Breed and Association, we can work through these changes and come out ahead. We have to believe that CHANGE is OPPORTUNITY. Our Gelbvieh breed is strong enough to overcome these challenges and I, personally, am excited about the coming years. I just ask that you afford me the privilege to continue serving for another three years. Thank you for your support.

Gary Tilghman

It is an honor to be considered by the AGA nominating committee to serve as a new director for the AGA board. An opportunity to serve and represent other producers is a major undertaking to me.

For a little background, we purchased our first Gelbvieh females and joined AGA in 1985. Then, only a couple of breeders owned Gelbvieh cattle in Kentucky. Since my childhood, we had Angus cattle and raised 20 | December 2009

Burley tobacco. I preferred the cattle industry and always had a passion to produce quality seedstock. Our herd consists of about 80 females, mostly purebred Gelbvieh, some Balancers, and Angus.

I’ve had the opportunity to travel and visit with many cattle producers; I realize the importance of identifying traits that will satisfy the consumer and also production issues that affect different environments.

AGA has been a great organization for my family. My wife, Pat and daughters; Lindsey and Carrie Ann have invested many hours traveling to participate in Gelbvieh activities. For many years, vacation has been with a cattle trailer, going to shows and sales. We gave our daughters an opportunity to participate in AGJA because it has been a tremendous way to raise kids with their activities to teach leadership and responsibility. We also thank AGJA for the opportunity for Carrie Ann to serve as an immediate past AGJA board member.

Dan Warner

I am a fourth generation cattle producer from Beaver City, Nebraska. My wife Kate and I along with my father, Monte, brother Darren and our families own and operate Warner Beef Genetics. It truly is a family operation that leans heavily on each other for labor and expertise.

Warner Beef Genetics consists of approximately 200 registered Gelbvieh and Balancer females that run beside 650 commercial Gelbvieh, Angus and Hybrid cows. We also operate a diversified cropping operation producing Corn, Sorghum, Soybeans, Wheat and Alfalfa. We currently market 60+ balancer and Gelbvieh bulls and 40+ females through our own production sale held at the ranch. After years of private treaty sales we have evolved into an auction the first Tuesday of February each year.

Similar to many Gelbvieh breeders we evolved into the seedstock industry from a commercial cowherd base. We began using purebred bulls on our black and red baldy cows and we have always retained our own replacements. It was this first generation female that sold us on the breed. Through several years of breeding up to purebred registered females we never could duplicate the performance of the very first half-blood cows. The Balancer program was implemented simultaneously with the direction of our own program and has been very successful for our operation.

In January of 2008 we had the opportunity to partner with Chris Davison of Australia to further expand the operation. Since then we have pursued a larger scale purebred and Balancer ET program that has allowed us to pursue the next step of seedstock production.

I currently serve on the Gelbvieh Profit Partners Board of Directors and serve on the marketing committee for the association.

It truly is an honor to be nominated to the Board of Directors and with your support I will diligently work to keep Gelbvieh moving in a positive direction of the beef industry.

I was fortunate, as a kid, to actively participate in 4-H and FFA, as have my wife and children. Professionally, I have been a County Extension Agent for Agriculture with the University of Kentucky for 31 years. My county (Barren) is the largest “cow” county in Kentucky and we depend on forages to support our cow/calf programs. I see needs from the industry, daily. I hope that my past experience will help, if I get the opportunity to serve on this board, to benefit this breed’s direction.

My Gelbvieh leadership roles include: serving as an officer and director for our state association (an initial charter member), chaired the host committee for the AGJA Eastern Regional Show, and have shared duties to develop the Maternal Edge Female Sale.

You have many high quality nominees to select from. That is the way it needs to be. Our future is bright and I ask your support, if you think I can contribute to our AGA’s future.

Gelbvieh World | 21

Convention 2010

AGA Committee Agendas The AGA committee meetings are open to all AGA members. We encourage you to attend these meetings and add your input to help the development and direction of the breed.

Finance Committee January 8, 2010 1:00 p.m. – 2:00 p.m.

Red Lion Hotel

Jim Beastrom and John Carrel, Co-Chairs Call to order 1. Minutes from January 2009 Meeting and August 7, 2008 Conference Call 2. Review Audit for 2008-09 Fiscal Year-Robert C. Loewen, AGA CPA 3. Five-Year Plan Progress Report a. Accounting of 08-09 5Yr Funds Expenditures c. Unused Five-Year Funds Balance as of 9-30-09 b. Area Coordinators Salaries and Expenses in Five Year Plan c. Plans for 09-10 Five Yr Funds 4. Review of Current Activity, Financial Reports and Bank Account Summary 5. Other Adjourn

Foundation Committee January 8, 2010 5:30 p.m. – 6:30 p.m.

Red Lion Hotel

Al Knapp and Dr. Glenn Wehner, Co-Chairs 1. Call Meeting to Order 2. Approve minutes from January 09 and Conference Call 11-3-09 3. Reading of Financial Statement for Foundation 4. Old Business

a. Update on Commissioned Hat Sculpture i. Numbers 1-10 to be auctioned during AGA Social ii. Limited edition of 50 sculptures iii. Price Structure of numbers 11-50 5. New Business

a. Frequency of Commissioned Artwork for Series

b. Additional Fundraising Ideas Adjourn 22 | December 2009

National Sale Committee Meeting January 7, 2010 6:30 pm - 7:30 pm Red Lion Hotel

Ken Flikkema and John Shearer, Co-Chairs Call to order 1. Approve Minutes of January 2009 Meeting and Conference Calls 2. Review 2009 Sale and Report on 2010 Sale Entries and Expenses – Jeff Erhardt 3. Review National Sale Rules 4. Discuss and recommend to the AGA Board Date, Time and Location of 2011 National Sale a. Sale at the Convention Hotel and “All Video” sale b. Pre-Sale Parade and Display of Cattle c. Advertising options – addition of “Major” advertisers

on DVD or online auction site 5 Other Business Adjourn

National Show Committee Meeting January 7, 2010 7:30 p.m. – 8:30 p.m.

Red Lion Hotel

Rob Arnold and David Martin, Co-Chairs Call to order 1. Minutes of January 2009 Meeting and Conference Call 1029-09 2. Review the Recommended Judges List 3. Cattle expressing diluter gene and horn as related to show cattle 4. Review Ring of Gold Rules 5. 2010 NWSS group classes 6. Other concerns Adjourn Core Committee Convenes to Make 2011 NWSS Judge Recommendations

Rules & Bylaws Committee Meeting January 8, 2010 2:00 p.m. – 3:00 p.m.

Red Lion Hotel

E. Edd Pritchett and Rick Soelzer, Co-Chairs Call meeting to Order 1. Reading of minutes of last meeting, January 2009.

2. Review Junior rules and guidelines for conduct 3. Other Adjourn

Productivity Committee Meeting January 9, 2010 1:45 p.m. – 4:00 p.m.

Red Lion Hotel

Marketing & Member Education Committee January 8, 2010 3:30 p.m. – 5:30 p.m.

Red Lion Hotel

Mark Goes and Cody Miller, Co-Chairs Call to Order – Introduction of Committee, Approval of last year’s minutes.

Gelbvieh Performance: Yesterday, Today and Tomorrow Yesterday • Review the data that originally brought Gelbvieh success and recognition. What has changed from the early Cycle 4 Report?

• How did Gelbvieh breeders capitalize on the strengths and address the weaknesses of the breed?

Today • How has the market (feedlots, packers, and consumers) changed in terms of what they want in the beef end product?

• What does research show about the performance of Gelbvieh genetics today?

• What do our commercial customers, buyers of our bulls and females, want from Gelbvieh seedstock producers?

• What are the perceptions of Gelbvieh genetics in the industry? What are the tools our members need to address the negative and potentially incorrect perceptions? How do we best promote the positive aspects of Gelbvieh?

Tomorrow • How do we position Gelbvieh to “Become the industry’s profitable breed of choice for crossbreeding to increase consumer demand for beef”?

• Can we establish Breed Performance standards to keep Gelbvieh genetics focused on industry requirements?

Small Group Breakouts for all attendees - led

by Productivity Committee members and AGA Board to determine: • Breed standard for growth, calving ease, mature height, mature weight.

• Breed standards for carcass quality.

• Breed standards for functional traits such as longevity, feet and legs, temperament, milk, fertility.

Wrap-up - Report by each group on consensus for traits discussed.

Steve Arp and Doug Hille, Co-Chairs Call to Order and Introductions 1. Reading & Approval of Minutes from 2009 Meeting 2. Perceptions of Gelbvieh: Results from Drover’s Perspectives Gelbvieh Survey 3. Unveiling AGA Advertising and Promotion Campaign 4. Importance of animal transfers (Ratios of registrations to transfers) 5. Review of AGA policy for member and buyer mailing lists 6. Developing an AGA Membership Drive Program 7. Southern Balancer Program – Marketing recommendations Other Business – Junior Program Update available in a written report Adjourn

AGA Annual Membership Meeting Saturday, January 9, 2010 4:00 p.m. – 6:00 p.m.

Red Lion Hotel

• • • •

Election of AGA Board of Directors Update on computer conversion Update from Gelbvieh Profit Partners AGA committee reports

A member who is unable to attend the Annual Meeting may request an absentee ballot in writing (by mail or fax, email is not accepted) for election of directors. In order to obtain an absentee ballot, a member must submit his or her application to the American Gelbvieh Association office not more than 60 days (November 10, 2009) nor less than 10 days (December 30, 2009) prior to the Annual Meeting, and must be in good standing with the Association at least sixty (60) days prior to the Annual Meeting. Ballots must be returned to the AGA office by 4:30 p.m. on Friday, January 8, 2010 to be counted at the Annual Meeting on Saturday, January 9, 2010.

Other Business Adjourn

Gelbvieh World | 23

Convention 2010

AGA Committee Agendas

Sales sales Genetic Progress II Gelbvieh Production Sale September 12, 2009 • Fruitland, Mo. Auctioneer: Jason Miller, Quaker City, Ohio Sale Manager: Mitchell Marketing Service

1

Yearling Bull

$2,000

20 Bred Heifers

$1,680

11 Cow-Calf Pairs

$2,190

28 Bred Cows

$1,630

1

$3,700

Flush Opportunity

Topping the Genetic Progress II Gelbvieh Production Sale was lot 3 and 3A a cow-calf pair consigned by J & K Farms, Ava, Ill. This September 2007 daughter of JBOB Carolina Fortune 2564JET sold with a September 2009 calf at side sired by DCSF Post Rock Granite

24 | December 2009

200P2. Rumfelt B Gelbvieh of Lebanon, Mo. purchased this pair for $4,500.

The high selling bred heifer was lot 5, MYFM Ms Kara 31T, consigned by Myers Farm, Oak Ridge, Mo. This October 2007 female was sired by JBOB Carolina Fortune 2564JET and was safe in calf to DCSF Post Rock Granite 200P2 for an October calf.

Stuecken Brothers Gelbvieh from Freeburg, Mo. was the winning bidder on this lot for $3,900.

Lot 8, the flush opportunity of PMG Molly 15M ET, a February 2002 daughter of JBOB Carolina CPR sold for $3,700. J & K Farms, Ava, Ill., consigned this lot that was purchased by DMD Genetics of Beaver City, Neb. The top selling bred cow was lot 48, PAWS Miss Salma, for $3,000 to KG Cattle, Warren, Texas. This March 2006 daughter of JBOB 3303K ET was safe for a December 2009 calf to JBOB 5003N and was consigned by J & K Farms.

Another high selling bred cow was consigned by Myers Farm and sold for $2,600 to Alen Bebler from Wells, Minn.

TJB Caitalin 600R ET is an August 2005 female sired by TJB Jagermeister 229M ET. This lot sold safe to KIT Tabasco J26 ET for a September 2009 calf.

The only bull on the sale, JKFG 26U ET, sold for $2,000 to Aaron Wilson, Ava, Ill. J & K Farms consigned this September 2008 son of JBOB Carolina 5003N ET. An additional bred female was lot 23, DMM Missie 7U, a January 2008 bred heifer sired by JBOB Carolina Fortune 2564JET. Myers Farms consigned this lot which was purchased by KG Cattle, Warren, Texas for $2,600.

The Genetic Progress II Gelbvieh Production Sale was hosted by J & K Farms, Ava, Ill.; Little Windy Hill Farms, Max Meadows, Va.; Myers Farm, Oak Ridge, Mo.; and Wolf Creek Cattle Company, Farmington, Mo.

Seedstock Plus Showcase IV & 1st Annual Customer Invitational September 19, 2009 Lathrop, MO Auctioneer: Phil Schooley

1

Pick of the Herd

$8,000

2

Flushes

$1,250

1

Embryo Package

4

Spring Pairs

$500 $2,873

12 Fall Breds/Pairs

$2,642

26 Bred Heifers

$2,281

23 Open Heifers

$1,770

69 lots gross $154,200 average $2,235

An absolutely gorgeous fall day greeted the sale attendees at the 4th Annual Showcase Sale at AB Farms Sale Facility in Lathrop, Mo. An excellent crowd was on hand to make for one of the top sales of the season.

LOT 1, the pick of any female at Bar T Bar Ranch was the top selling lot at $8,000. This exciting opportunity was partnered on by CJSD Gelbvieh, Williams Gelbvieh and Burbank Cattle Company.

LOT 4, the pick of the bred heifers at Eagle Pass Ranch was the next high selling lot and sold for $7,500. A different partnership group went together on this venture with Blackhawk Cattle Company, CJSD Gelbvieh and Burbank Cattle Company participating.

The LOT 11 fall pair was the next high selling female at $6,600. This pretty red Gelbvieh female and her August heifer calf were nominated by Hart Farms and sold to Hilltop Farms, Asbury, Mo. A spring bred heifer selling as LOT 29 sold for $3,500 to Gatson Gelbvieh, Vandalia, MO. This Homozygous Polled Carolina Fortune daughter was nominated by Waller Gelbvieh.

LOT 58 topped the open heifers that day selling at $2,400 to Blackhawk Cattle Co., Oregon, Ill. This fancy Carolina Fortune daughter was nominated by South Texas Gelbvieh.

Gelbvieh World | 25

Breeder's corner

Illinois

Fullblood Polled Gelbvieh Polled Hereford

Merle E. Lewis

812/863-7701

James L. Lewis

812/863-2970

RR1 Box 1360 • Springville, IN 47462

Arizona

Iowa

The Prosser Family

928/477-2458 Summer

928/289-2619 Winter

Winslow, AZ Website: www.bartbar.com Email: bartbar@hughes.net

GS

Angus, Gelbvieh, Balancer & Commercial Replacement Females

Arkansas

• Polled Purebreds • Red • Black

Double D Farm

Ridge Top Ranch

Gelbvieh-Angus-Balancer

Neola, Iowa

Black & Polled Private Treaty Sales

Breed-leading Performance from Quality Genetics

Kevin: 402-510-8103 Al: 402-676-5292

Skyler Martin

9937 Warren Rd. Winslow, IL 61089

1200 S. Blackhawk Rd. Oregon, IL 61061

(815) 367-4116

(815) 732-7583

Ricky Linquist

th Street inquist 1135 190 inquist Fonda, IA 50540

arms (712) 288-5349 arms Gelbvieh & Red Angus

Email: rickylin@ncn.net www.linquistfarms.com

Colorado Mike, Kathy, Troy and Tracy 589 Azalea Lane • Flora, IL 62839

Bulls & Heifers

Black & Purebred Gelbvieh

618-673-2771

Dave & Dawn Bowman

kitley@wabash.net • www.kitleyfarms.com

Jim Oswald Cell – 641-344-9946 Home & Fax – 641-342-6638 Ranch – 641-342-3035 Breeding Gelbvieh for 30 Years!

Indiana 3 G Ranch

Gelbvieh Cattle For Sale Carl, Rebecca & Emily Griffiths 1577 N 600 E • Kendallville, IN 46755

260/897-2160 • ggge3g@embarqmail.com

Advertise Your Operation in Gelbvieh World or the Profit Picture for only $26 per month Or receive a 10% discount when you contract for a full year.

Call 303-465-2333 today!

Your call or visit is Always Welcome

J&D Kerstiens,

LLC

Jerome Kerstiens, owner

1345 Cobblestone Rd., Jasper, IN 47546

812 • 482 • 2688

Using top Gelbvieh, Angus and Red Angus AI sires

OSWALD RANCH 1426 Truro Pavement Osceola, IA 50213

55784 Holly Rd. • Olathe, CO 81425

(970) 323-6833 www.bowkranch.com

Specializing in Black Balancer® Bulls

JDKG

J&D Kerstiens Annual Spring Production Sale 2nd Saturday each March

LGone O ak e l b v i e h hornsandthorns@netins.net Eric Ehresman (319) 489-2275 20963 30th St. (319) 480-1564 Mechanicsville, IA 52306

Paulsen Cattle Co.

Hand-Picked Top-Shelf Genetics Red & Black Purebred & Balancer

Darrel & Sue Paulsen H: 712-437-2213 C: 712-229-0419 plsncc@netins.net

Traci Paulsen & Joe D’Souza H: 563-359-1006 C: 563-340-2001

26 | December 2009

Paulsen Cattle Co.

Gelbvieh

Registered Gelbvieh Cat tle with Form & Function 13411 200th Ave. • Milo, IA 50166 Rande & Grant • (515) 971-5135 Email: randlseuferer@iowatelecom.net

McCabe Cattle Co.

Two Step Ranch

563-543-5251

563-543-4177

Lacey McCabe

Pat and Jay McCabe

Gelbvieh Farley, Iowa Balancers Annual Spring Bull Sale 60-80 Bred Females Each Fall

(E-mail): twostepranch@netins.net (web): www.mccabecattle.com

Kansas

Purebred A.I. Seedstock Bulls and Heifers Available.

Al, Mary & Nick Knapp Cell: (913) 219-6613

18291 158th Street H: (913) 724-4105 Bonner Springs, KS 66012 FAX: (913) 724-4107 e-mail: knappa@swbell.net

26 E. Limestone Rd. • Phillipsburg, KS 67661 e-mail: bararrow@ruraltel.net • 785/543-5177

gelbvieh Gary and Kenny White 3140 SE Colorado • Topeka, KS 66605 785.267.1066 or 785.554.4744

Kentucky Barry, Beth, Ben Racke Brad Racke

37740 240th Ave., Goodhue, MN 55027

Brian Schafer Lowell Schafer

1-888-226-9210 651-923-4587 brian@schaferfarm.com www.schaferfarm.com Private Treaty Bull Sale — Last Sat. in February Annually

doLally Cattle Company BRAND

Ernest J. Lally 7298 Jones Road Owner Summit, MS 39666 D.L. Edwards 601-567-0089 Ranch Manager dolallycattle@aol.com Specializing in Bred Balancer® Heifers

Missouri

Ph: 859-635-3832 Ph: 859-393-3677

7416 Tippenhauer Rd. Cold Spring, Kentucky 41076 Email: bar4@insightbb.com GELBVIEH & BALANCER® GENETICS

•

Double Bar H Gelbvieh • Balancer • Angus

Davis Holder Family 9595 Bugtussle Road, Gamaliel, KY 42140 270-457-3010 270-670-2499 Cell =H =H

John & Carla Shearer

2815 Navajo Road • Canton, KS 67428 (620) 628-4621 • circle_s@hometelco.net Annual Production Sale 1st Saturday in April

Balancer®

Mississippi

BAR IV LIVESTOCK

Bar Arrow Cattle Company Stuar t Jar vis

SFI Schafer Farms, Inc.

Parker Corum

606-598-3535 Goose Rock, Kentucky www.littlebullfarm.com More Milk • More Muscle • More Pounds

Range Ready Simangus, Balancer (Gv x An), Angus Bulls 18-30 mo. age, all forage tested, calving ease, semen tested, guaranteed, large selection of top genetics, utilize hybrid vigor for more $, more longevity, more forage You can utilize the benefits of heterosis! genetics. Quality bred heifers & cows.

John Rotert/Bob Harriman 50 yrs. of reputation Montrose, MO seedstock.

660-693-4844 • 660-492-2504

www.rotertharriman.com

Minnesota Brandywine Farm Tom Scarponcini

30474 Brandywine Road Rushford, MN 55971

507-864-2063

Gelbvieh World | 27

Breeder's corner

Mark & Patty Goes 39414 SW 75th Rd. Odell, NE 68415 (402) 766-3627

Rogers Valley Farm Gelbvieh Breed for Tomorrow’s Cattle Today!

A Breed Leader in Tenderness & Marbling– With herd sires profiling a perfect 10 in Tenderness and carrying the 316 Tenderness Gene!

Pope Farms Gelbvieh Gelbvieh’s Powerful New Perspective

Ken & Nancy Flikkema Dale & Nancy Flikkema 8289 Huffine Lane Bozeman, MT 59718 (406) 586-6207

P

Jeff and Jeanne Pope 26075 Willow Rd., Ravenna, NE 68869 Phone & Fax: (308) 467-BEEF popefarms@nctc.net

www.popefarms.com

REGISTERED GELBVIEH

P.O. Box 51 Mendon, MO 64660 (660) 272-3805 (O) (660-375-7266 (C) Ronald & Kathryne Rogers email: rogers_valley_farm_feedlot@hotmail.com

VanWinkle Farms

Registered Balancer® Bulls & Heifers

David & Carrie VanWinkle (417) 451-4664 (O) (417) 437-7245 (C)

Richard VanWinkle (417) 451-4137

Ge l Montana lbvieh Genetic a r t n s Ce

Kalina Gelbvieh Dave & Marilyn Kalina

Pritchard Gelbvieh

Jeff & Janelle Pritchard

50476 817th Road Spalding, NE 68665

H: 308-497-2249 C: 308-750-1544

Private Treaty Balancer® Bulls Black Bulls with Performance, Calving Ease, Carcass and Function

Ph. (406) 464-2331 174 Valentine Rd • Roy, MT 59471 e-mail: gelbviehs@midrivers.com

12406 Oak Rd. Neosho, MO 64850

Quality Animals ...

Reasonable Price.

Montana

Nebraska Jeff Swanson • 308/337-2235 72408 I Road • Oxford, NE 68967 Annual Sale—Last Saturday in February

GELBVIEH

BALANCER

J. J. Boehler

70948 L Rd. , Orleans, NE 68966 308-473-7342 • 308-999-0207

If you’re not here, how does your customer find you?

Call Don or Steve information on advertising your business/program in Gelbvieh World and the Profit Picture for as little as $23.40 per month!

Don 406-538-5622

Steve 606-387-4811

28 | December 2009

k leinschmidt f arms g elbvieh

Randy Kleinschmidt 402/ 759-4660 (H) 402/ 366-1605 (Cell)

Annual Sale 2nd Tuesday in February.

Dale & Jeannette

308/826-4771

Mike & Renee

308/826-5185

23685 Sartoria Rd. • Amherst, NE 68812 www.taubenheimgelbvieh.com

Bill Kleinschmidt

402/ 759-4654 www.kleinschmidtfarms.com

Ge n e va • Nebr a s k a • 6 83 6 1

N. Carolina

Mick & Dave Ainsworth

(701) 624-2051 (H) (701) 720-8823 (C)

910-652-2233 Cell: 910-639-4804 Mick’s email: longleaf@etinternet.net Dave’s email: longleaf@dsslink.net

Rob Arnold

Email: rlagelbvieh@aol.com

Jarius & Rhonda Garner P.O. Box 1642 • 4180 Hwy 705N Robbins, NC 27325 Registered Gelbvieh Phone: 910.464.1290 Fax: 910.464.1291 E-mail: jgarner@pinehurst.net

cj_llivestock@yahoo.com Hermosa, SD Quality Gelbvieh & Balancer® Genetics from a Trusted Source

Beastrom Gelbvieh Ranch

Producing Black, Polled Genetics for Today & Tomorrow.

Walter & Lee Teeter 1380 French Belk Rd. • Mt. Ulla, NC 28125 (704) 664-5784

Julie Maude 605.255.4944 (H) Lori Maude 952.681.7694 (H)

6700 County Rd. 19 S. Minot, ND 58701

P.O. Box 154, Jackson Springs, NC 27281

Registered Gelbvieh Cattle Bulls • Heifers • Embryos • Semen

Oklahoma

Jim, Barb, Brandy & Brittney Beastrom Phone: 605-224-5789 • Fax: 605-224-5793 20453 Cendak Rd. • Pierre, SD 57501 www.beastromranch.com

Randy, Pam & Family 405-649-2410 • Cell 405-742-0774

E-mail: rgallaway@itlnet.net • www.gallawaygelbvieh.com

15182 N. Midwest Blvd. • Mulhall, OK 73063

34261 200th Street, Highmore, SD 57345

Steven A. Munger 605/229-2802 (office) 605/226-1537 (home) 605/229-2835 (fax)

Exceptional BULLS & HEIFERS

TRUCKING AVAILABLE

Oregon

Gelbvieh & Angus & Balancers

Private Treaty Sales • Bulls (Yearling & 2-yr.-old) & Heifers

Mitchel & Edna Ellison

Jeff & Susie Ellison

9020 ND Hwy 49 Lemmon, SD 57638

9015 ND Hwy 49 Lemmon, SD 57638

701.376.3238

701.376.3526

Proven Genetics with Balanced Traits!

Piedmont, South Dakota

605-787-4595

Check www.gelbvieh.org often for show information and results on regional shows and the Junior Classic!

Doug and Carol Hille 701/445-7383

Ellison Gelbvieh & Angus Ranch

High Quality, Black and Polled

Juniors!

Chimney Butte Ranch 3320 51st St., Mandan, ND 58554

605/943-5517

www.eaglepassranch.com

http://www.elkcreekgelbvieh.com

N. Dakota chimneybutteranch@westriv.com www.chimneybutteranch.com Annual Production Sale 1st Friday in March

Chad Forman

S. Dakota ADKINS GELBVIEH

Gelbvieh & Balancer Performance Genetics Blacks & Reds A select group of heifers available each fall Bulls available year around (605) 354-2428 Cell (605) 546-2058 Home Gerald Adkins 402 4th Ave., Iroquois, SD 57353 adkinsgelbvieh@hotmail.com

Looking for bulls or females?? Have bulls or females to sell??

Find it all with the free listing service on the AGA website. Go to

www.gelbvieh.org Gelbvieh World | 29

Breeder's corner

Texas

W L H

LITTLE WINDY HILL

F

Doug & Sue Hughes

QUALITY GELBVIEH CATTLE

Hojer

G Gelbvieh elbvieh R Ranch anch

Farms

6916 Peppers Ferry Road Max Meadows, VA 24360 H 276/637-3916 C 276/620-4271

Jim & Pat Dromgoole 4403 Winding River Dr. • Richmond, TX 77469 Home (281) 341-5686 • Ranch (979) 561-8144

43968 208th Street Lake Preston, SD 57249 605/847-4155 605/860-1326

www.dromgoolesheaven.com Show Cattle Managers: James & Shannon Worrell • (325) 258-4656

Alan & Pam Blake, Nikki, Christian

Washington NN Bar Ranch, Inc.

Email: hojerranch@rapiddatasystems.net Website: www.hojergelbviehranch.com

Registered Angus, Gelbvieh and Balancers®

Kris, Dawn and Laren Nelson

“Performance Genetics for Your Tomorrow”

21200 Watson Road East Creston, WA 99117

509-636-2343 1800 W. 50th St. • Sioux Falls, SD 57105

Steve Schroeder

Virginia

605-334-5809 (O) • 605-363-3247 (H) Ron Hughes 276-637-6493

Thorstenson Gelbvieh

Selby, South Dakota Annual Bull Sale 1st Saturday in March Ken & Jo Vaughn & Wendy 605-649-7304 605-649-6262

NN

Email: nnbarranch@accina.com

Brad Hughes 276-637-6071

W. Virginia

121A Lavender Dr. Max Meadows, VA 24360 Purebred Gelbvieh & Balancers®–all Black, all Polled

www.Balancerbulls.com

Tennessee

Hickory Hill Farm “Quality Gelbvieh Genetics”

Dr. & Mrs.T Marshall Hahn Owners

Tracey Redifer Manager

2246 Lusters Gate Road • Blacksburg, VA 24060 Quality Gelbvieh & Balancer® Cattle

(540) 961-3766 • tlrhhf@verizon.net

Clinch Mountain Gelbvieh

Put your ad in Service Center and promote your services!.

John & Liz Loy 7611 Dyer Rd. • Luttrell, TN 37779 (865) 687-1968 j.b.loy@att.net

Place your ad today!

Bulls & Heifers for Sale

Plan Now for Spring Bull & Female Buying Season

303-465-2333 QUALITY POLLED GELBVIEH Red House, VA 23963

Office (434) 376-3567 Fax (434) 376-7008 James D. Bennett 434/376-7299 Paul S. Bennett 434/376-5675 Jim G. Bennett 434/376-5760 Brian R. Bennett 434/376-5309

Upcoming Issue Deadlines:

Feb. Profit Picture: Dec. 7th March GW: Jan. 20th Call 303-465-2333 today!

30 | December 2009

Are you a livestock photographer, an auctioneer, aspire to be a sale manager or graphic designer?

Dr. Daryl Wilson Joe & Gwen Wilson Tyler Wilson (276) 628-4163 (276) 676-2242 Registered (276) 614-0117 (C)

Gelbvieh Cattle 17462 Fenton Dr., Abingdon, VA 24210 • TrebleWRanch@aol.com

Looking for a sale or event this winter?

Check Places to Be on the website: www.gelbvieh.org

Service center Send for catalog listing semen on over 75 bulls Eldon Starr

210 Starr Drive, Stapleton, NE 69163

(308) 587-2348 • 1-800-535-6173 www.bullbarn.com

Subscription and Advertising Information Subscription Rates: A one-year sub­scription to Gelbvieh World may be purchased for $35.

Members of the AGA pay $35 of their membership dues to receive a subscription to Gelbvieh World.

Gelbvieh World mails on or around the 25th of the month prior to publication date. Canada and Mexico - $60 U.S. for one-year. Other foreign - $85 U.S. for one-year.

120 Shadydale Lane • Coppell, TX 75019 972-471-1233 • www.doaklambert.com

Gelbvieh World Advertising Rates Full Page 1/2 Page 1/3 Page

Special RoundUp Ad Savings

STANDARD ISSUES:

$580 $370 $275

2/3 Page 1/2 Page Isand 1/4 Page

$460 $395 $210

Feb./Oct. Commercial Profit Picture Issues:

Full Page 1/2 Page 1/3 Page

Want to have an ad in the issues with the highest circulation?

Ronn Cunningham Auctioneer

Consider purchasing a State Round-Up ad in the February and October Profit Picture and the June/July Gelbvieh World Herd Reference Issue.

P.O. Box 146 • Rose, OK 74364 918-479-6410 office/fax 918-629-9382 cellular

For only $75 you can have your program listed in your state’s Round-Up ad section.

Or save $50 when you place a Round-Up Ad in all three issues.

$655 $410 $305

JR Page 1/2 Page Isand 1/4 Page

Color:

Four Color One Additional color Four-color process

$300 additional $100 additional $300

To run as Black/white Color photos

$10 each $20 each

Photo scans:

$510 $435 $230

Special production such as photo retouching is billed at cost at the rate of $60/hr.

Closing Date: Ad materials and editorial deadline is the 20th of the month two months prior to publication date. (Dec­ember issue deadline is October 20th). Ads for sale dates prior to the 15th of the month of publication are discouraged.

To receive the savings, simply fill out the Round-Up Advertising Sheet (available on www.gelbvieh.org), attach payment of $175, and send to the AGA office by Jan. 1.

For Feb./Oct. (Commercial Editions) and June/July (Herd Reference Edition) please call for rate specials and deadline information.

Call today: 303/465-2333

Advertise Your Operation in Gelbvieh World or the Profit Picture Contact Don or Steve to discuss your options.

Don 406-538-5622

Steve 606-688-4492

advertising content: The Editor and/or the Executive Director reserve the right to reject any or all advertising on any reasonable basis. Gelbvieh World and/or American Gelbvieh Association assumes no responsibility for the advertising content as submitted. Advertisers assume all responsibility for the accuracy and truthfulness of submitted advertising containing pedigrees or statements regarding performance. Advertisers shall indemnify and hold harmless Gelbvieh World and American Gelbvieh Association for any claims concerning advertising content as submitted.

Gelbvieh World | 31

Convention 2010

Junior Voice junior voice Sponsors Needed:

Catching the Auction Fever at the 2010 AGA Social Each year the American Gelbvieh Junior Association holds a Trophy Auction to raise funds for awards at the annual National Junior Classic. The 2010 AGJA Lone Star Classic will be July 4-10, in Bryan-College Station, Texas. The trophy auction will be during the AGA-Breeder’s Choice Bull Futurity Social in Denver to sell the sponsorships for overall awards and other special awards. This is an opportunity for you to sponsor an elite award and support AGJA programs.

If you’re not able to attend the auction and would like to sponsor an elite award, please contact Dana Stewart at 303-465-2333 or danas@gelbvieh.org. Contest awards sponsorships will be available by mail - watch for it with your 2010 Herd Assessment.

32 | December 2009

Buy Your Haglund Heifer Tickets Today!

Jim and Genny Priest, the co-owners and managers of Haglund Ranch in Brockway, Mont., are continuing the long-standing tradition of donating a heifer to benefit the American Gelbvieh Junior Association. Phil and Dolores Haglund, longtime junior supporters, wanted to find a way to provide continuous support for junior programs. This is the 15th heifer donated by Haglund Ranch.

Tickets can be purchased for $10 or six tickets for $50. Tickets are available from any AGJA member and the juniors are competing for prizes presented to the top ticket sellers. If you don’t have an AGJA member in your area, please complete the form and send it to the American Gelbvieh Association office with payment. The heifer will be drawn for at the beginning of the National Gelbvieh & Balancer Sale on Sunday, January 10. You need not be present to win.

Money from the Haglund Donation Heifer supports educational and fun activities for AGJA members at the National Junior Classic and throughout the year.

Haglund Heifer Tickets

HAG MS Judge 10W Sire: 2MS Messmer Judge 36N (WF Becton Julian GG B571 Dam: HAG MS Freedom Fire 19K (SLC Freedom Fire 19K)

Thanks to Phil & Dolores Haglund and Jim & Genny Priest 2010 Haglund Donation Heifer Please send me ___________ tickets on the 2010 Haglund Donation Heifer.

(1 ticket for $10.00 or 6 tickets for $50.00) NAME ____________________________________________________________________

Ms Judge is a red, polled, Red Angus sired Balancer heifer born on March 27, 2009. She posted a 92 pound birth weight and a 583 pound adjusted weaning weight.

TOWN/STATE / ZIP _______________________________________________________

EPD’s

PHONE _ _________________________________________________________________

BW -1.6 MK 20

WW 26

TM GL 33 -1.9 All accuracies are I or I+

YW 65 FM 12.50

Address _________________________________________________________________

Make checks payable to AGJA. Clip and mail this coupon with payment to: AGJA, 10900 Dover Street, Westminster, CO 80021

Gelbvieh World | 33

Convention 2010

2010 Haglund Donation Heifer

JuniorShows juniorshows Illinois State Fair Junior Gelbvieh Show August 13, 2009 Springfield, Ill.

Grand Champion Gelbvieh Heifer BAG Miss Unquestionable Michael Ring, Oregon, Ill. Sire: H S A F Bando 1961

West River Ag Expo Junior Show Dickinson, N.D. October 23 & 24, 2009

Grand Champion Female BGRG Mercedes 7U Steph Bohrer, Stanton, N.D. Sire: DNKA 6002S

Reserve Champion Female KWDT Wren W163 Wyatt Schulte, Hebron, N.D. Sire: HAD The Judge ET 421J

West River Ag Expo Open Gelbvieh Show Reserve Grand Champion Gelbvieh Heifer BCFG Butlers Carefree 11ET Andrew Lindgren, Atlanta, Ill. Sire: Lemmon Newsline

Grand Champion Gelbvieh Cow-Calf BTI 2211N Sidney Bigger, Media, Ill. Sire: SLC Freedom 178F ET

Grand Champion Land of Lincoln KJF Ashley 406J69 Bravo Levi Porter, Ipava, Ill. Sire: GGGE 3G Rio Bravo

Reserve Grand Champion Land of Lincoln PFL Miss Hanna Laci Porter, Ipava, Ill. Sire: PFLL Rudy

34 | December 2009

Dickinson, N.D. October 23 & 24, 2009 Grand Champion Gelbvieh Female DCHD Golden Buckle Gelv 108W Golden Buckle Gelbvieh, Medina, N.D. Sire: DCHD Golden Buckle Gelv 107H

Reserve Champion Gelbvieh Female Prairie Hills Gelbvieh, Gladstone, N.D.

Grand Champion Gelbvieh Bull DCHD Golden Buckle Gelv 023W Golden Buckle Gelbvieh, Medina, N.D. Sire: DCH Hille T504 Tremor ET

Reserve Champion Gelbvieh Bull PHG Top Notch W02 Prairie Hills Gelbvieh, Gladstone, N.D. Sire: PHG Top Shelf T50

Shows shows N.I.L.E. Ring of Gold Gelbvieh and Balancer Show October 15, 2009 • Billings, Mont. • Judge: Tom Wells

Reserve Gelbvieh Female SCC Miss Mollie 70U Jace Aumueller, Columbus, Mont.

Sire: SLC Freedom 178F

Reserve Gelbvieh Bull RWG Tennessee Cat 7104 Blk 94 Rodney Hollman, Innisfail, AB Sire: Royal Reserve 5066

Reserve Balancer Female TMKG Starlight’s Diamond 277W Ty & Brooke Kliewer, Klamath Falls, Ore. Sire: Bon View New Design 878

Reserve Balancer Bull JFJF Correct W22 Jeff Flesch, Shelby, Mont.

Sire: RTRT Solultion

Champion Gelbvieh Female RTRT Darci 189U David Rea, Berthoud, Colo.

Sire: RID R Collateral 2R

Champion Gelbvieh Bull JLSL Webster 915U Samee Ledgerwood, Clarkston, Wash.

Sire: JCGR Bar GT 408M ET

Champion Balancer Female RTRO Roxi 2254 ET David Rea, Berthoud, Colo.

Sire: BUF BF CK Cherokee Cnyn 4912

Champion Balancer Bull YLMR Full Metal Jacket Gary Carlisle, Redmond, Utah Sire: DRJ Full Exposure

N.I.L.E. Junior Gelbvieh Show October 15, 2009 • Billings, Mont.

Judge: Alan Sears

Grand Champion Female RTRT Darci 189U David Rea, Berthoud, Colo.

Sire: RID R Collateral 2R

Reserve Champion Female RTRD Roxi 2254 ET David Rea, Berthoud, Colo.

Sire: BUF BFCK Cherokee Cnyn 4912

Continued on page 36

Gelbvieh World | 35

Shows shows American Royal Ring of Gold Gelbvieh and Balancer Show October 28, 2009 • Kansas City, Mo. Judge: Troy Thomas, Harrold, S.D. • 59 Entries

Grand Champion Gelbvieh Female BVLK U121 Star Britney Volek, Highmore, S.D. Sire: ELK Crazy Horse 138P

Grand Champion Balancer Female 3G Cowgirl Star 644S Emily Griffiths, Kendallville, Ind. Sire: JRI Extra Exposure

Reserve Champion Gelbvieh Female JDPD Rumor Had It 407U Kolby Perry, Mason, Texas Sire: RTRM Headline

Reserve Champion Balancer Female XXB Hypnotiq Boehler Gelbvieh/Cedar Top Ranch/Taylor Lueking, Orleans, Neb. Sire: XXB Ludacris 039S ET

Gelbvieh Female Division Winners:

No photo available

Gelbvieh Champion Winter Heifer Calf LJMC Cihanna Chandler Ladner, Argonia, Kan. Sire: XXB Loudacris 039S ET

36 | December 2009

Gelbvieh Reserve Winter Heifer Calf ALFG Sugar Creek Amy Andrew Lindgren, Atlanta, Ill. Sire: ALFG Sugar Creek

Gelbvieh Reserve Senior Heifer Calf DBJ OO Lady Liberty U969 Jessica Johnson, Parksville, Ky. Sire: RHRT Liberty

Gelbvieh Champion Intermediate Heifer 3G Cowgirl Ultrabright 890U Emily Griffiths, Kendallville, Ind. Sire: 3G Rio Bravo 564R

Grand Champion Gelbvieh Bull CIRS Direct Current D Bar L Land and Livestock, Sylvia, Kan. Sire: EGL Fosters L017 ET

Grand Champion Balancer Bull XXB El Duque 306U ET J J Boehler, Orleans, Neb. Sire: Rito 1I2 of 2536 Rito 6I6

Reserve Champion Gelbvieh Bull CIRS 278U2 John Shearer, Canton, Kan. Sire: EGL Fosters L017ET

Reserve Champion Balancer Bull SYD Boondocks Quid 9106W Sydney Wilkinson, Model, Colo.

Sire: Connealy Whitman

Gelbvieh Reserve Intermediate Heifer RL First Lady U71 ET Ricky Linquist, Fonda, Iowa Sire: Extra Exposure 285L 71 ET

Gelbvieh Reserve Junior Yearling Heifer 3G Cowgirl Ursula 837U Emily Griffiths, Kendallville, Ind. Sire: 3G Space Cowboy

Gelbvieh Champion Senior Female EBY Miss Western 7319T Chandler Ladner, Argonia, Kan. Sire: Great Western

Premier Exhibiter & Breeder Continued on page 38

Gelbvieh World | 37

Shows shows

American Royal... Balancer Female Division Winners:

Balancer Champion Spring Heifer Calf BVLK Martini Britney Volek, Highmore, S.D. Sire: MAF Antidote

Balancer Reserve Spring Heifer Calf 3G Cowgirl Wit 950W Emily Griffiths, Kendallville, Ind. Sire: 3G Smoke N’ Mirrors

Balancer Champion Winter Heifer Calf BDCG DC Sasha 44W1 Dawson Creek Gelbvieh, Easton, Kan. Sire: TAU Mr Krugerrand 70M

Balancer Reserve Winter Heifer Calf STRM Bed of Roses 171W ET Stream Cattle Co., Chariton, Iowa Sire: SLC Freedom 178F ET

Balancer Champion Senior Heifer Calf JSJG Miss Untouchable James Riddell, Shelbyville, Ky. Sire: HXC LCC Gravity B252L

Balancer Reserve Senior Heifer Calf LCC 6219U Chandler Ladner, Argonia, Kan. Sire: Red Green

Balancer Reserve Junior Yearling Heifer TMMW Kruger’s Blackbird 8298U Tiana Garcia, Las Animas, Colo.

Sire: TAU Mr Krugerrand 70M

Balancer Champion Senior Female EBY Miss Western 7297T Chandler Ladner, Argonia, Kan. Sire: Great Western

Gelbvieh Bull Division Winners:

No photo available

Gelbvieh Champion Spring Bull Calf WOAK Jackpot 04W White Oak Farms, Fordland, Mo. Sire: RTRM Headline

Gelbvieh Reserve Spring Bull Calf SYDB Butter Bean Sydney Bigger, Media, Ill. Sire: JEB Polled Gizmo 172

Gelbvieh Champion Winter Bull Calf 3G Warpaint 913W Emily Griffiths, Kendallville, Ind. Sire: RID R Collateral 2R

Gelbvieh Reserve Winter Bull Calf CBVF Dirty Max Cole Buffo, Lansing, Kan. Sire: RID R Collateral

Balancer Bull Division Winners:

Gelbvieh Reserve Senior Bull Calf ALFG Sugar Creek Spartan Andrew Lindgren, Atlanta, Ill. Sire: ALFG Sugar Creek

38 | December 2009

No photo available

No photo available

No photo available

Gelbvieh Reserve Junior Bull DDJJ OO Extra Nice UP00 Jessica Johnson, Parksville, Ky. Sire: BTI Extra 2106K ET

Balancer Champion Winter Bull Calf AHL Redwood 28W Poker City Ranch, Agenda, Kan. Sire: HXC Gravity B252L

Balancer Reserve Winter Bull Calf BDCG DC 76W Dawson Creek Gelbvieh, Easton, Kan. Sire: LCC New Standard

Shows shows

Balancer Bulls continued

World Beef Expo Gelbvieh & Balancer Show No photo available

September 24, 2009 • Milwaukee, Wisc.

Judge: Kyle Rosenbloom, S.D. 25 Entries

Balancer Reserve Senior Bull VER Shake N’ Bake 902U ET Verner Farms/JGP Gelbvieh, Rutledge, Ga. Sire: PMG Pegasus 01P

Champion Gelbvieh Female 3G Cowgirl Ultrabright Emily Griffiths, Kendallville, Ind. Sire: 3G Rio Bravo 564R

Reserve Champion Gelbvieh Female 3G Cowgirl Ursula Emily Griffiths, Kendallville, Ind. Sire: 3G Space Cowboy

Balancer Champion Intermediate Bull 3G Uganda 895U Emily Griffiths, Kendallville, Ind. Sire: 3G Smoke N’ Mirrors

Champion Balancer Female 3G Cowgirl Wit 950W Emily Griffiths, Kendallville, Ind. Sire: 3G Smoke N Mirrors

Reserve Champion Balancer Female 3G Cowgirl Wisdom 951W Emily Griffiths, Kendallville, Ind. Sire: 3G Smoke N Mirrors Reserve Gelbvieh Bull – no photo available RSSL Wolfgang Lydia Russel, Brooklyn, Wisc.

Sire: RID R Collateral 2R Balancer Champion Junior Bull KKKG 235U Triple K Gelbvieh, Bonner Springs, Kan. Sire: EGL Sleep Nights 2179

No photo available

Balancer Champion Senior Bull XXB Wingman 639T Poker City Ranch, Agenda, Kan. Sire: XXB Ludacris 039S

Champion Gelbvieh Bull 3G WarPaint 913W Emily Griffiths and Baker Cattle Co., Kendallville, Ind. Sire: RID R Collateral 2R

Champion Cow-Calf Pair & Supreme Champion Overall Cow-Calf Pair 3G Cowgirl Star Emily Griffiths, Kendallville, Ind. Sire: JRI Extra Exposure Reserve Cow-Calf Pair – no photo available 3G Tiger Lilly 712T Alison Baker, Bristol, Ind. Sire: 3G Private Eye 449P

Champion Balancer Bull 3G Uganda 895U Emily Griffiths, Kendallville, Ind. Sire: 3G Smoke N Mirrors

Gelbvieh World | 39

AGJA Creative Writing Contest Junior Division Champion

Junior Division Reserve Champion

Kacie Jurgens, Miller, Nebraska

Braxton Oldenburg, Mulhall, Oklahoma

Topic: Why is it important to be a member of the American Gelbvieh Junior Association?

Topic: Why is it important to be a member of the American Gelbvieh Junior Association or the American Gelbvieh Association?

Being a member in the American Gelbvieh

Association or the American Gelbvieh Junior Association is very important to me because I believe it teaches you valuable life skills you will need for the rest of your life. Through the many contests, shows, and other events kids learn valuable lessons in responsibility, gain knowledge about the cattle industry, and make life long connections and friendships.

Responsibility starts with my taking care of my Gelbvieh heifers and steers. My family and I travel to ten to fifteen shows a year. We are busy halter breaking our calves in the fall after weaning, calculating different feed rations, and researching A.I. sires to use in the spring. Taking care of all the needs of my cattle is very important. Working with my dad and sister taking care of our cattle teaches me many different things about the basics of the cattle industry. I’ve learned why we need health and brand papers to travel to shows, the importance of trimming my steers hooves, and how it helps during showmanship to have led your animal around the yard a few times.

Studying for the Gelbvieh quiz bowl has also taught me a lot about cattle in general, but it has also taught me about the Gelbvieh breed and how the Gelbvieh breed of cattle were introduced to the United States. The judging contest helps me learn how to evaluate cattle and how to pick out show cattle prospects. The speech and sales talk contest helps me with my communication skills. All of the contests at the National Gelbvieh show teach me invaluable lessons to use in the future.

Learning to communicate with other kids at the show we attend is also important. I have made several life long friends in the very short time I have been showing cattle. We travel to shows together, help each other with our chores, and of course have a really good time in the pool and participating in all the activities throughout the week. Being a member of the American Gelbvieh Junior Association has been important to me because I learned valuable lessons in responsibility that will help me for the rest of my life. It has also helped me make friendships that will last forever.

40 | December 2009

If there’s cattle work to be done, I’m there. Need to

feed some cows or have tattooing or AI’ing to do, I’ll go with you. Have a baby calf that is almost frozen to death, I’ll help warm it up and keep it alive. In case you can’t tell, I love cattle and anything to do with cattle! I love it so much that when I grow up, I want to have a ranch with lots of cows and a sale ring at my ranch so I can have my own sales.

Lots of the things I learn at Junior Nationals each summer will help me with my ranch and my sales when I am older. I will know how to raise good cattle and then have good sales because of all the things I’m doing now. That is why being a member of the American Gelbvieh Junior Association is so important. The things I am doing for fun now will help me so much later.

The sales talk contest helps me learn to tell buyers about birth weights, weaning weights, and other information they might need. It also helps me learn to introduce myself, tell a little about my cows, and tell people the good things about the Gelbvieh breed. This contest has already helped me do a good job because I talked to buyers at our state sale and one of them ended up buying our best heifer!

The ad contest and the photo contest help me learn more about making ads to help sell cattle. That is really important when you are getting ready for a sale. The photos have to be good so people will be interested in coming to your sale. The ads have to look nice to catch someone’s attention.

The best part of the AGJA is all my friends from around the country. Going to activities like Junior Nationals and meetings at the Denver show help me get to know more people. Then when I am at shows and other contests, my friends teach me what they already know. Learning from older kids is one of the best parts about being in the AGJA. I try to pay close attention so someday I will know how to do it on my own and be as good as they are. One of the guys I met at Jr. Nationals last year now comes to my house to teach me about fitting heifers.

I am so glad I am a member of the AGJA and the AGA because I am learning so much from the contests and from the other kids. I have such a good time and I am really sad when it is time to go home. I started being around Gelbvieh cattle when I was a baby because of my Grandpa and Grandma.

Now I have my own Gelbvieh cattle because they got me interested and I love it so much that I plan on doing it forever!

AGJA Creative Writing Contest Intermediate Division Champion

Intermediate Division Reserve Champion

Grace Hammer, Wallace, Kansas

Callahan Grund, Wallace, Kansas

Topic: Describe how you would create a marketing/ promotional program using technology or social media to market your genetics.

Topic: Describe how you would create a marketing/promotional program using technology or social media to market your genetics.

Marketing in today’s society has

definitely changed. Promoting cattle to digital natives versus digital immigrants has changed the realm of marketing and advertising. Have you ever thought about all the different ways that you could use to promote your genetics or what methods of marketing are more cost effective for your ranch? Thanks to technology and social media there is a long line of ways to market genetics for your ranch.

There are many things in today’s world that make marketing easier and much more cost effective. With a falling market, producers are searching for better ways to save money. Here are some of the ways that you can use to market and promote your genetics using social media and technology.

Many people do online marketing with videos and photos of their cattle for private treaty sales. Internet buyers can bid online from the comfort of their home while saving time and money. Cattle can be viewed as if the buyer were present at the auction site. Traits that the rancher is searching for could be viewed on their computer screen while also studying the pedigrees and EPDs found on the ranch’s website or catalog. Online cattle auctions provide farmers, ranchers, wholesalers, dealers, and cattle from all over the world to gather at a single place.

Text messaging is also an efficient, cost effective way to market and promote your genetics. Texts can be sent to a plethora of people (everyone in your phonebook) at a relatively low cost. This tool is a handy and time saving way to let buyers know of upcoming sale dates and genetics that could be added to their herds.

Email has been around a while, however, it still provides a way to contact and market. Sale reminders, pictures, videos, and pedigrees of your genetics can be sent to customers. Email also can be a simple way to converse with and contact customers.

It is important to have pictures of cattle on your ranch to promote or show examples of your product.

A digital camera is a great piece of technology that can help with marketing and promoting cattle on your ranch. Photos of the cattle can be e-mailed, placed on websites, or placed in sale catalogues. A quality photo could entice buyers to come to your sale or buy stock Continued on page 43

One of the biggest

components to having a successful breed association is marketing. You’ve noticed this with some other breed associations such as the Angus and Club Calf Associations. In this modern day world you see a lot of technology and I’ve came up with some ways to use this for marketing.

Where do many people spend a large amount of their day at? That’s right the internet. Having a central website where breeders can advertise their websites and online sales can help breeders boost their sale production and their buyer numbers.

This could also possibly influence people to become a member of the AGA. The radio has been one of the oldest things in technology. There are lots of talk shows during the day. So why not have a Gelbvieh talk show? A talk show would get people from inside the Gelbvieh breed to get the message out to the urban and rural areas. We could have a weekly chat with the President of the Gelbvieh Association, a recent news section, and a junior Gelbvieh section. This is one of the best ways to get news all across the nation, at a high rate of speed.

Most people at night after chores come home eat dinner and relax watching the T.V. So a great advertising component could be to have a commercial with adult and junior members on it. Like the radio, you reach a wide range of people and it may boost membership numbers.

In this modern day world it seems no one can live without a cell phone. What we could have is a Gelbvieh mobile. You could send text alerts and recent news to the phone. This would keep people updated and it would go where the people are.

On the Gelbvieh website we should offer a yearly virtual Gelbvieh tour. Going to some of the coolest places in each state then making a video out of it. Lots of people would watch it and it would draw their attention to how good the cows are.

Gas is one of the problems to going to sales far away. So what the Gelbvieh breed needs to do more of is use videos to advertise your cattle. You can put these on your websites or perhaps send videos of your cattle to your buyers when you send out catalogs before your sale. I think this would save money for your buyers and bring them back next year.

Having more online sales would save a lot of hassle for buyers going around to the different sales. The videos of your cattle show the buyers what they want to see. This would get out there to people along ways away from your sale. And they would appreciate that a lot.

A webcast would be another great thing to put on the website. Having a monthly one with some adult and junior members talking about upcoming events in the breed, would be informational and very fun at the same time. It would get out there to the cattlemen across the nation.

The biggest hit among people today is YouTube. The producers could show videos on there of their bulls walking. Showing the buyers what they want. Then on sale day they can call in to make their bid. This is a central place for buyers to look at lots of cattle from different producers.

The coolest hit in the swine industry today is online bidding sales. This is famous in DV Auctions for cattle. But many people don’t do it. So the Gelbvieh could be famous for being one of the first breeds to do this.

As I said at the beginning marketing is one of the biggest components to having a successful breed association. Hopefully with these ideas we can become one of the biggest breeds in the nation.

Gelbvieh World | 41

Sales sales

Creative Writing: Grace Hammer, Continued from page 41

entirely from viewing the photo either in your catalog, advertisement or website.

If you are including video for an online auction or to be placed on your website you need a video camera or camcorder. Videos of the cattle give the bidder a more in-depth picture, where structure can be observed. A new idea is to video your cattle and upload it to youtube. Video of the cattle can be viewed as long as the rancher has access to the internet.

Sites such as cattlegrower.com, breedersworld.com, and steerplanet.com let you connect with other breeders and buyers. Advertisements can be placed on the website, also. Together, on these websites there are thousands of members who are connected to promote and advertise. Semen and embryos can be bought, sold and traded on websites such as these. They can also post pictures and videos and other viewers can comment on pictures, videos, and your cattle.

Another way to connect with buyers and breeders is Facebook and Twitter.

Items can be posted for sale for others to see. As many people are now connected on these two networks this is an easy, free way to let others know about your genetics.

New friends can be made and others can share about how your program worked for them. These social sites can connect you with people that you would not necessarily have the opportunity to meet.

It is still important to remember that there are a lot of people in the cattle business that have not migrated to the modern digital world or are slowly migrating. Therefore, it is important to continue to market your genetics to these individuals. Advertisements in magazines, newspapers, and flyers are still a viable marketing tool.

Marketing genetics in today’s world requires using various methods to reach a variety of customers. In the near future, almost all marketing will be done via the internet. In order to have a successful marketing program, time must be spent learning and researching the most cost effective and beneficial promotion for your ranch.

Spirit of the West Jumping Cow Gelbvieh Production Sale October 3, 2009 Ramah, Colo.

Auctioneer: John Korrey, Illiff, Colo.

Sale Manager: Mitchell Marketing Service 2

Bull Calves

$2,200

12 Open Heifers

$2,710

21 Bred Heifers

$1,650

6

$1,985

Bred Cows

3

Flush Opportunities

$3,700

3

ET Pregnancies

$2,135

The top selling lot at the Spirit of the West sale was Lot 2a, JCGR Bar GT Prettywoman 532U ET. This October 2008 daughter of RID R Collateral 2R was purchased for $6,400 by Ridinger Cattle Company, Deer Trail, Colo. The opportunity to purchase a flush of the dam of Lot 2a, LJSA Pretty Woman 915J, was picked up by J Bar M Gelbvieh, Stark City,

Mo., for $4,800.

Topping the open heifer offering on the sale was lot 11, JCGR Bar GT Lee Ann 522U ET. The August 2008 heifer was sired by RID R Collateral 2R and was purchased for $5,300

by J Bar M Gelbvieh, Stark City, Mo. The high selling bred cow was JCGR Bar GT MS 424T, an August 2007 daughter of JCGR Bar GT Louie 2J. This cow sold safe in calf to EBY Western Hauler 028S and was picked up by Plateau Gelbvieh of Peetz, Colo. for $4,300.

The top choice of the Jumping Cow fall 2009 ET bull calves sold to Cedar Top Ranch, Stapleton, Neb., for $2,500. The top choice of the fall 2009 ET heifer calves went for $3,000 and was purchased by DMD Genetics, Beaver City, Neb. An additional high selling lot on the sale was the flush opportunity of JCGR Bar GT Ms Surreal 4T. This flush sold for $4,000 to Leonhardt Cattle Co., Lake Preston, S.D.

Merry Christmas... from the AGA Staff!

Wishing you and your’s a safe and happy holiday season Gelbvieh World | 43

Places to Be places to be December 2009

Dec. 3, Haglund Annual Bull Sale, Brockway, MT Dec. 5 Maternal Building Blocks Sale II, Brush, CO Dec. 5 Seedstock Plus Colorado Commercial Female Sale, Monte Vista, CO Dec. 5 Seedstock Plus Redland Red Angus Sale, Hysham, MT Dec. 12 Little Windy Hill Farms You-Pick-Em Bull Sale, Max Meadows, VA Dec. 12 Eagle Pass Ranch Replacement Female Sale, Highmore, SD January 2010

Jan. 9 American Gelbvieh Association (AGA) Convention

and Annual Meeting, Denver, CO Jan. 9 Breeder’s Choice Bull Futurity Jan. 10 AGA Gelbvieh and Balancer Pen Bull Shows, NWSS, Denver, CO Jan. 10 NWSS Gelbvieh and Balancer Junior Heifer Show, Denver, CO Jan. 11 National Gelbvieh and Balancer Show, Denver, CO Jan. 25 North Dakota’s State “Golden Rule” Sale, Mandan, ND Jan. 30 Lemke Cattle Bull Sale, Lawrence, NE

Mar. 6 Thorstenson Gelbvieh & Angus Annual Bull Sale, Mobridge, SD Mar. 6 Seedstock Plus Montana Opening Day Private Treaty

Bull Sale, Hysham, MT Mar. 7 Minnesota State Opportunity Sale, Albany, MN Mar. 9 Bar Arrow Cattle Company 20th Annual Quality

Performance Sale, Agra, KS Mar. 13 Rippe Gelbvieh’s Annual Bull Sale, Hubbell, NE Mar. 13 J Bar M Gelbvieh and J & K Gelbvieh Bull and

Commercial Female Sale, Springfield, MO Mar. 17 Eagle Pass Ranch RFI Tested Bull Sale, Highmore, SD Mar. 18 Elk Creek Gelbvieh 17th Annual All Black Production Sale, Belle Fourche, SD Mar. 18 Triple Play 5th Annual Bull Sale, Huron, SD Mar. 20 Oklahoma Sooner Select Sale, Stillwater, OK Mar. 20 Schwang Cattle Co. Bull Sale Mar. 20 Post Rock Cattle Co. Cowman’s Kind 25th Annual Sale Mar. 20 Flying H Genetics Missouri Location Herd Bull Sale Mar. 27 Seedstock Plus South Missouri Bull & Female Sale,

Carthage, MO April 2010

February 2010

Feb. 1 Taubenheim Gelbvieh 20th Annual Production Sale, Amherst, NE Feb. 4 Black Hills Stock Show Gelbvieh Show and Salle, Rapid City, SD Feb. 6 Seedstock Plus Tennessee Bull & Female Sale,

Columbia, TN Feb. 16 Iowa Beef Expo Gelbvieh Gold Sale, Des Moines, IA Feb. 22 Beastrom Gelbvieh 30th Annual Bull Sale, Fort Pierre, SD Feb. 24 Grund Beef Genetics 15th Annual Bull Sale, Oakley, KS Feb. 26 “Pot of Gold” Gelbvieh, Angus and Balancer Bull Sale,

Olathe, CO Feb. 27 Seedstock Plus North Missouri Bull Sale, AB Farms,

Lathrop, MO Feb. 27 Schafer Farms, Inc. 25th Annual Bull Sale, Goodhue, MN

April 3 Jumping Cow Gelbvieh Bull and Commercial Female Sale, Brush, CO April 3 Circle S 3rd Annual Going to Grass Production Sale,

Canton, KS April 3 Seedstock Plus High Altitude Bull Sale, Monte Vista, CO April 10 Four State Gelbvieh Association Annual Bull/Female Sale, Diamond, MO April 10 Southwest Iowa Bull & Female Sale, Creston, IA June 2010

June 11-13 AGJA Western Regional Show, Albert Lea, MN June 25-27 AGJA Eastern Regional Show, Wentzville, MO June 28-July 1 Beef Industry Federation (BIF) Conference,

Columbia, MO July 2010

March 2010

Mar. 1 Hojer Gelbvieh Ranch Annual Production Sale,

Huron, SD Mar. 4 RLV Gelbvieh Generations at Work Bull Sale,

Belle Fourche, SD Mar. 6 Flying H Genetics 30th Annual Roughage & Ready

Herd Bull Sale, Arapahoe, NE

July 4-10 AGJA Lone Star Classic, Bryan-College Station, TX Editor’s Note: If you have sale or event information for this listing, please email the information to katied@gelbvieh.org. This includes tours, expos, field days and other Gelbvieh events. Places to Be at www.gelbvieh.org contains additional contact information for each event.

New Members new members New Adult Members Kentucky Green View Farms Missouri The Money Pit 44 | December 2009

Nebraska Laura S Howard Vasquez Cattle Arkansas Richard & Lesa Gordon Oklahoma Two Circle Farms

New Junior Members Kentucky Shayna Brooke Colorado Tessa Faulkner

Ad Index ad index 2R - 2B Gelbvieh . . . . . . . . . . . . . . . . . . . . . . . . 29 3 G Ranch . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26 Adkins Gelbvieh . . . . . . . . . . . . . . . . . . . . . . . . . 29 Bar Arrow Cattle Company . . . . . . . . . . . . . . . . 17 Bar IV Livestock . . . . . . . . . . . . . . . . . . . . . . 15, 27 Bar T Bar Ranch, Inc. . . . . . . . . . . . . . . . . . . . . 26 Beastrom Gelbvieh Ranch . . . . . . . . . . . . . . . . . 29 Beying’s Dawson Creek Gelbvieh . . . . . . . . . . . . 32 Blackhawk Cattle Company . . . . . . . . . . . . . . . . 26 Bow K Ranch . . . . . . . . . . . . . . . . . . . . . . . . . . . 26 Brandywine Farm . . . . . . . . . . . . . . . . . . . . . . . . 27 Butler Creek Farm . . . . . . . . . . . . . . . . . . . . . . . 33 Cattlemen’s Connection . . . . . . . . . . . . . . . . . . . . 7 C-Cross Cattle Company . . . . . . . . . . . . . . . . . . 28 Cedar Top Ranch . . . . . . . . . . . . . . . . . . . . . . . . . 2 Chimney Butte Ranch . . . . . . . . . . . . . . . . . . . . 29 Circle S Ranch . . . . . . . . . . . . . . . . . . . . . . . . . . 16 CJ&L Livestock . . . . . . . . . . . . . . . . . . . . . . . . . 29 Clinch Mountain Gelbvieh . . . . . . . . . . . . . . . . 30 Cranview Gelbvieh . . . . . . . . . . . . . . . . . . . . . . . 29 Craven Register . . . . . . . . . . . . . . . . . . . . . . . . . 29 Cunningham, Ronn . . . . . . . . . . . . . . . . . . . . . . 31 CUP Lab . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31 Danell Diamond Six Ranch . . . . . . . . . . . . . . . . 28 DDM Gelbvieh . . . . . . . . . . . . . . . . . . . . . . . . . 26 Dixie National Livestock Show . . . . . . . . . . . . . . 24 DMD Livestock . . . . . . . . . . . . . . . . . . . . . . . . . . 5 doLally Cattle Company . . . . . . . . . . . . . . . . . . 27 Double Bar H . . . . . . . . . . . . . . . . . . . . . . . . . . 27 Dromgoole’s Heaven . . . . . . . . . . . . . . . . . . . . . 30 Eagle Pass Ranch . . . . . . . . . . . . . . . . . . . . . . . . 29 Elk Creek Gelbvieh . . . . . . . . . . . . . . . . . . . . . . 29 Ellison Gelbvieh & Angus Ranch . . . . . . . . . . . . 29

Flying H Genetics . . . . . . . . . . . . . . . . . . . . . . . 48 Gallaway Gelbvieh . . . . . . . . . . . . . . . . . . . . . . . 29 Gelbvieh Bull Barn . . . . . . . . . . . . . . . . . . . . . . . 31 Gelbvieh Guide . . . . . . . . . . . . . . . . . . . . . . . . . 31 Gelbvieh Profit Partners . . . . . . . . . . . . . . . . . . . 42 Goettlich Gelbvieh Ranch . . . . . . . . . . . . . . . . . 28 Golden Buckle Gelbvieh . . . . . . . . . . . . . . . . . . 29 Green Hills Gelbvieh . . . . . . . . . . . . . . . . . . . . . 29 H & H Farms . . . . . . . . . . . . . . . . . . . . . . . . . . 30 Hartland Farm . . . . . . . . . . . . . . . . . . . . . . . . . . 27 Hickory Hill Farm . . . . . . . . . . . . . . . . . . . . . . . 30 Hill Top Haven Farm . . . . . . . . . . . . . . . . . . . . . 30 Hojer Gelbvieh Ranch . . . . . . . . . . . . . . . . . . . . 30 H-Squared Genetics . . . . . . . . . . . . . . . . . . . . . . 27 J & D Kerstiens, LLC . . . . . . . . . . . . . . . . . . . . 26 J & K Farm . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26 J Bar M Gelbvieh . . . . . . . . . . . . . . . . . . . . . 27, 46 J. J. Boehler . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28 Judd Ranch Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Jumping Cow Gelbvieh . . . . . . . . . . . . . . . . . . . 47 Kalina Gelbvieh . . . . . . . . . . . . . . . . . . . . . . . . . 28 Kitley Gelbvieh . . . . . . . . . . . . . . . . . . . . . . . . . 26 Kleinschmidt Farms Gelbvieh . . . . . . . . . . . . . . 28 Knoll Crest Farm . . . . . . . . . . . . . . . . . . . . . . . . 30 Lambert, Doak . . . . . . . . . . . . . . . . . . . . . . . . . . 31 Lemke Cattle . . . . . . . . . . . . . . . . . . . . . . . . . . . 28 Linquist Farms . . . . . . . . . . . . . . . . . . . . . . . 26, 45 Little Bull Farm . . . . . . . . . . . . . . . . . . . . . . . . . 27 Little Windy Hill Farms . . . . . . . . . . . . . . . . . . . 30 Lone Oak Gelbvieh . . . . . . . . . . . . . . . . . . . . . . 26 Longleaf Station . . . . . . . . . . . . . . . . . . . . . . . . . 29 M&P Gelbvieh . . . . . . . . . . . . . . . . . . . . . . . . . 28 Maple Hill Farm . . . . . . . . . . . . . . . . . . . . . . . . 26

Markes Family Farms . . . . . . . . . . . . . . . . . . . . . 29 Martin Cattle Company . . . . . . . . . . . . . . . . . . . 26 McCabe Cattle Co./Two Step Ranch . . . . . . . . . 27 Middle Creek Farms . . . . . . . . . . . . . . . . . . . . . . 28 MMS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31 National Gelbvieh Sale . . . . . . . . . . . . . . . . . . . . 16 NN Bar Ranch, Inc. . . . . . . . . . . . . . . . . . . . . . . 30 NS Ranch . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30 Oswald Ranch . . . . . . . . . . . . . . . . . . . . . . . . . . 26 Paulsen Cattle Co. . . . . . . . . . . . . . . . . . . . . . . . 26 Pope Farms Gelbvieh . . . . . . . . . . . . . . . . . . . . . 28 Post Rock Cattle Company . . . . . . . . . . . . . . . . . 9 Pritchard Gelbvieh . . . . . . . . . . . . . . . . . . . . . . . 28 Ridge Top Ranch . . . . . . . . . . . . . . . . . . . . . . . . 26 Ritchey Livestock ID . . . . . . . . . . . . . . . . . . . . . 15 RJar Farm . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29 Rogers Valley Farm Gelbvieh . . . . . . . . . . . . . . . 28 Rotert/Harriman . . . . . . . . . . . . . . . . . . . . . . . . 27 Schafer Farms, Inc. . . . . . . . . . . . . . . . . . . . . . . . 27 Schroeder Ranch . . . . . . . . . . . . . . . . . . . . . . . . 30 Seedstock Plus, LLC . . . . . . . . . . . . . . . . . . . . . . 25 Seuferer Farms . . . . . . . . . . . . . . . . . . . . . . . . . . 27 Swanson Cattle Company . . . . . . . . . . . . . . . . . 28 Taubenheim Gelbvieh . . . . . . . . . . . . . . . . . 19, 28 The 88 Ranch . . . . . . . . . . . . . . . . . . . . . . . . . . . 28 Thorstenson Gelbvieh . . . . . . . . . . . . . . . . . . . . . 30 Treble W Ranch . . . . . . . . . . . . . . . . . . . . . . . . . 30 VanWinkle Farms . . . . . . . . . . . . . . . . . . . . . . . . 28 White Brothers . . . . . . . . . . . . . . . . . . . . . . . . . . 27 Wilkinson Gelbvieh Ranch . . . . . . . . . . . . . 21, 26 Williams Land & Cattle Auction Co. . . . . . . . . . 31

Gelbvieh World | 45