Gelbvieh Association in Nebraska Roundup

Gelbvieh Association in Nebraska Volume 19, Issue No. 1

Winter 2019

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Features 9

2018 Husker Harvest Days

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2018 Nebraska State Fair Results

15 16 21 23 25 29 31 35

Advertiser’s Index

Bar Arrow Cattle Company….………….….24 Barwick Gelbvieh ……………….....…….16,30,38 Boehler Gelbvieh …………………….….….6,17,38 2019 NCC Schedule Bull Barn Genetics…………………….…………..25 2019 Classic Must See! Cattlemen's Connection …..………….……..34 Cedar Top Ranch ………………………...…..20,38 AGA Elects Leadership Crossroads Welding, LL……………..….…….33 AGA National Convention Article Flying H Genetics……………………………..32,38 GAIN Breeders………………..…….....38,39,40,41 GAIN Sale Listings GAIN Map……………………………………………26,27 Warner Named AGA Breeder of MLM Gelbvieh……………………………………..4,39 Year Nebraska Cattlemen’s Classic ……..14,15 The Fake Meat Phenomenon Article Overmiller Farms…………………………………..37 Schawang Cattle Co…………………..…..28,40 Jr. GAIN News Seedstock Plus……………………………………….22 September Farms…………...…….……..….40,44 Squeakin By LK Farms …………….…...…11,40 Swanson Cattle Company……..……....12,40 Photo Taubenheim Gelbvieh…………...……….….8,41 Voss Farms………………………...………......19,35,41 Warner Beef Genetics………...…………...36,41

Cover photo provided by: Derek Eastman of Eastman Farms Photo to the left provided by: Gina Welsh

Published annually by the Gelbvieh Association in Nebraska Email: www.gelbiehassociationinnebraska.org To Advertise Contact: Kerry Spence (402) 616-0090 boehler_kerry@hotmail.com Gina Welsh (308) 470-1254 gaw1254@gmail.com GAIN Roundup 2019

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President Kerry Spence 5200 Vine Street Lincoln, Ne 68504 402-616-0090

Vice President Lori Kuker 64636 719 Road Schubert, Ne 68437 402-883-7246

Secretary/Treasurer Gina Welsh 405 18th Ave Franklin, NE 68939 308-470-1254

Cody Steinkruger 1715 R Road Upland, NE 68981 308-470-1184

Cory Voss 2334 Hwy 81 Bruning, NE 68322 402-768-8177

Dan Warner 42198 Road 721 Arapahoe, NE 68922 308-962-5485

Full Page 8” x 10 ½” 4 - Color ………….$375 1 - Spot Color ……$305 Black & White ……$275

Round Up Advertising Rates Half Page 8” x 5 ¼” 4 - Color …………$190 1 - Spot Color …..$170 Black & White …..$150

Quarter Page 4” x 5 ¼” 4 - Color ………..$95 Black & White …..$75

***NEW*** Classic Must See Photos ……$50 GAIN Roundup 2019

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LETTER FROM THE PRESIDENT, Kerry Spence Greetings Everyone! I hope this finds you enjoying 2019 thus far.

Many of you are probably resting from Denver, preparing for the Classic and upcoming sale season.

Before I get too much further into this letter, I want to thank Kyle & Kayla Helms again for all that they have done the last several years for this association. They left some big shoes to fill!

Already I have found myself relying on them for guidance. I appreciate all that they have done and continue to do as I step into this new role.

To start I’m pleased to announce some new and exciting changes

GAIN Roundup 2019

with the association. During our November board conference call, we decided to change our association dues to a flat rate of $100. Breeders who paid their dues prior to this conversation will have their 2020 dues adjusted accordingly. We believe this change will help eliminate confusion for all parties involved.

Also, starting in 2020 we will increase out-of-state dues from $50 to $100. In the future, all membership invoices will be sent out in October and due back in November.

The board also agreed that as an

association we need to increase our social functions. One suggestion to get us started was to bring back our state tour. At this point, we are still in discussion on where the 2019 tour will take place and plan to announce more details this spring. If you are interested in being part of the tour, please contact a board member.

Our recent board conference call meeting left me feeling optimistic towards the future of this association. With so many new thoughts and ideas being shared, there is no doubt that (Cont-pg5)

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LETTER FROM THE PRESIDENT (Continued) our association will continue to grow and improve. It has been inspiring to see so many members stepping up to get involved. I am beyond thrilled that I get to be a part of it.

I realize that I have taken for granted all that GAIN has to offer. Growing up and being part of the Junior association gave me some of my favorite memories and taught me some important life lessons. It’s made me truly aware of all the time and hard work my Dad gave to give me these memories and life lessons. It’s important that we

continue to pass our belief and passion of the Gelbvieh breed throughout the association and with its new members. The Gelbvieh breed is and continues to become a leading breed with so much to offer breeding and commercial producers alike.

In closing I want to express my gratitude to all the members of the association especially the board members. Everyone has really come together and embraced our new thoughts and ideas.

Thank you to everyone who wrote an article, sent a picture,

or shared an idea to help put together this year’s roundup.

With that being said, I want to draw your attention to the Cattlemen’s Classic Must See section of this issue. You can find it on pages 16-19. Check out what will be showcased this February. These breeders are going to make the 2019 Cattlemen’s Classic a great show and sale. Mark February 21st on your calendars!

I look forward to seeing all of you in Kearney and upcoming sales! ~Kerry Spence, GAIN President

Dozen Diamonds Fall 2019 Kearney, NE

The Elite Of the Elite GAIN Roundup 2019

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GAIN MEETING MINUTES Submitted by Gina Welsh, Secretary The Gelbvieh Association in Nebraska annual meeting was called to order on August 29, 2018 at 2:00pm.

The minutes from the Annual Meeting that was held in August 2017 were read. Tom Murphy moved to approve, Cory Voss seconded. Motion carried.

Kayla read the treasurer’s report. Cory Voss moved to approve, Lori Kuker seconded.

Motion carried.

The only old business that was discussed was the website. The discussion was held to keep the GAIN website with EDJE out of Iowa or have it renovated by members to save money. Tom Murphy moved to discuss options. Kerry Spence seconded. Motion carried.

New Business was discussed. Husker Harvest Days, Dues and Electing new board members.

Husker Harvest Days will be held September 11, 12 & 13. Taubenheims, Kukers and Schwang want pens.

Dues are due October 1st.

Scott Starr, Lori Kuker and Kyle Helms go off of board. Cory Voss, Gina Welsh and Lori Kuker were nominated. They accepted. Tom Murphy moved that nominations cease. Justin Taubenheim seconded. Motion carried.

Kerry Spence was named President, Lori Kuker vice president and Gina Welsh Secretary/Treasurer.

The committees for the 2018-2019 year are Cody Steinkruger and Kerry Spence for shows.

Cory Voss and Lori Kuker Husker Harvest Days. Gina Welsh and Dan Warner for the Roundup.

Justin Taubenheim moved to adjourn, Cory Voss seconded. Motion carried.

Juniors!!

Don’t forget the amazing opportunity to win the jackpot if a heifer purchased February 21st at the Nebraska Cattlemen’s Classic wins a division in Tennessee! **See official rules on page 37 GAIN Roundup 2019

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2018 Husker Harvest Days Farm Progress' Husker Harvest Days is the nation's largest, totally irrigated working farm show. With more than 500 exhibitors, the show provides farmers and ranchers direct access to company representatives and allows the opportunity to gain hands-on knowledge about the latest products and services available. Gelbvieh Association In Nebraska (GAIN) members had live cattle exhibits on display for farmers and ranchers from over 30 states, and several countries that attend Husker Harvest Days.

The American Gelbvieh Association’s support at events like this reflect the association’s commitment for the future of the breed.

While it might not be public knowledge, the Gelbvieh live cattle display location being a corner lot is envied by larger breed associations. Lori Kuker with Squeakin’ By – LK Farms has brought cattle on display over the past two years and feels that is an been an excellent way to broaden their customer base as an up and coming breeder. “Displaying cattle at Husker Harvest Days is a great opportunity for the breed and for the breeder. It has allowed us to get Gelbvieh/Balancer cattle in front of people who might not otherwise be introduced to them and to explain the benefits of the breed”, says Kuker.

GAIN sponsored three speakers that touched on various industry topics.

By Collaboration of GAIN Board Members

The speakers and topics included: Kristian Rennert with Loomix/QLF focusing on the importance of proper nutrition; Tom Strahm with the American Gelbvieh Association that expounded on the future of the AGA and BOLT technology EPDs, and Heather Richards with Medicine Valley Vet covering embryo work and proper vaccination programs. The education sector of the display allows you and fellow breeders a great opportunity for networking with other breeders and industry leaders to learn what has worked for them and what they have witnessed in the livestock sector.

A shout out and congratulations go to the outfits that had live cattle and product displays: Taubenheim Gelbvieh (Amherst, NE), Squeakin’ By – LK Farms (Shubert, NE), Schawang Cattle Co. (David City, NE) and Flying H Genetics (Arapahoe, NE). We appreciate the support that members and breeders that are unable to bring cattle still come to visit the display and be apart of the camaraderie and commitment to the Gelbvieh genetics.

2019 is a new year full of opportunities so it’s time to get this event on your calendar. Come join us for the 42nd Annual Husker Harvest Days at its permanent site located near Grand Island, NE September 10-12, 2019!! We hope to see you there.

If you have any questions about attending HHD or bringing a live display, please reach out to your GAIN directors.

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2018 Nebraska State Fair Results GRAND CHAMPION GELBVIEH/BALANCER BULL Boehler Gelbvieh, September Farms, & TJB Gelbvieh

GRAND CHAMPION GELBVIEH/BALANCER FEMALE September Farms, Franklin, NE

RESERVE CHAMPION GELBVIEH/BALANCER BULL Boehler Gelbvieh & Willis Hunt

RESERVE CHAMPION GELBVIEH/BALANCER FEMALE September Farms, Franklin, NE

CHAMPION BULL CALF Boehler Gelbvieh, Orleans, NE

CHAMPION HEIFER CALF Landon Lienemann, Hildreth NE

RESERVE CHAMPION BULL CALF Barwick Gelbvieh, Orleans, NE

RESERVE CHAMPION HEIFER CALF Taubenheim Gelbvieh, Amherst, NE

CHAMPION INTERMEDIATE BULL Kelly Overmiller, Smith Center, KS

CHAMPION INTERMEDIATE HEIFER September Farms, Franklin, NE

CHAMPION JUNIOR YEARLING BULL Boehler Gelbvieh, Orleans, NE

RESERVE CHAMPION INTERMEDIATE HEIFER Barwick Gelbvieh, Orleans, NE

2018 PREMIER EXHIBITOR Barwick Gelbvieh, Orleans, NE

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CHAMPION JR. YEARLING HEIFER September Farms, Franklin, NE RESERVE CHAMPION JR. YEARLING HEIFER Taubenheim Gelbvieh, Amherst, NE

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GAIN MEETING MINUTES, Submitted by Gina Welsh, Secretary The Gelbvieh Association In Nebraska had a board conference call on November 26, 2018 at 5:00pm.

It was called to order after everyone joined the call.

Gina Welsh went over the Treasurer’s report and informed everyone the accounts are located at South Central State Bank. Lori Kuker moved to approve the Treasurer’s report, Cody Steinkruger seconded. Motion carried.

Gina Welsh updated the board on the happenings with EDJE. She contacted them and discussed what needs to happen in order to get the domain name from them for our website. It sounds like a simple operation. Lori Kuker moved to do our own website and take the website management from EDJE. Cory Voss Seconded. Motion passed.

Kerry Spence updated the board on the progress with the Roundup.

Kerry & Gina have contacted Leslie Smith for a mailing list. At the time of the call, we had not received anything. The thoughts of the board were to create a new mailing list. The ideas thrown around were to put something in the Roundup to be added to the mailing list, contact AGA for the Profit Picture mailing list. Dan Warner suggested having members send an excel file to one of us to compile a new mailing list. Dan also suggested that we get the first issue out and then get list together. Cory Voss moved to make a new list. Lori Kuker seconded. Motion carried.

The discussion was held regarding the ads for the Roundup. The invoices need to be sent out in a timely manner. They need to be sent out early February.

With the Roundup’s facelift we discussed the new features.

The Cattlemen’s Classic Must See section. Gina suggested a price of $25 to put pictures and information in if the operation is placing another ad in the Roundup and $50 if they do not place another ad.

We would like to have a Featured Family in each issue. This year we have chosen Barwick’s.

Articles. We will get articles from AGA and ask Madalynn to write an article.

Gina asked the board members for pictures for the Roundup. Dan suggested asking AGA. The idea was brought up about having a Nebraska Heifer Sale again. Cory Voss thinks it will be a 2 year process. Dan suggested hiring a manager to keep everyone on schedule and organized. Dan also said it takes a lot of patience to pull off but it is possible. The thought was that the state association was a lot stronger when we had that event. Dan also thinks in order to have a successful sale we could ask for a verbal commitment from every member to bring one head.

The thought was also shared that we could do a heifer futurity on both the classic and the sale.

The Heifer Futurity was discussed because there were some board members that didn’t quite understand how the futurity worked. It was suggested to document the rules in the Roundup.

After going through the member list for GAIN, it was apparent the dues schedule was confusing for quite a few people.

Gina brought up changing the dues schedule. Cory Voss reported that Nebraskans pay the same dues as Kansans to join the Kansas Association. Lori moved to change GAIN’s dues to $100 flat, Kerry seconded. Motion carried.

Kerry brought up that it was brought to her attention that members are wanting to have more social activities throughout the year. It was suggested that we check out where socials are held. One item would be the tour held in the summer. Cory made a comment that there were a lot of people that attended the last one in 2008 or 2009. It was brought up that maybe a field day is better so there are one or two operations close together. And it was mentioned that being on the field day is good for smaller breeders who don’t have a sale.

Cory Voss motioned to adjourn, Lori Kuker seconded. Motion carried.

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The 2019 Gelbvieh Consigners:

Voss Farms, Steinkruger Farms, September Farms, Riddle & CO., Overmiller Gelbvieh, M&P Gelbvieh, John C. Oswald & Sons, Boehler Gelbvieh and Barwick Gelbvieh

Barwick Gelbvieh

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Boehler Gelbvieh

John C Oswald Farm

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J o h n

continued

C O s w a l d F a r m

You do not want to miss this year’s Cattlemen’s Classic!

This will be one of the most powerful sets of cattle shown and sold all week!

Steinkruger Farms

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Don’t miss the excitement on February 21st!

Show at 10:30 and Sell at 4:00

Steinkruger Farms

continued

Voss Farms

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GAIN NEWS American Gelbvieh Association Elects Leadership Members of the American Gelbvieh Association (AGA) elected five candidates to the board of directors at the annual membership meeting held November 30, 2018, during the 48th Annual AGA National Convention in Nashville, Tennessee.

Newly elected board members are Todd Bickett, Chickamauga, Georgia, and Lori Maude, Hermosa, South Dakota. Re-elected to serve a second term was Andrea Murray, Kingfisher, Oklahoma; Randy Sienknecht, Gladbrook, Iowa; and Jeff Swanson, Oxford, Nebraska.

The AGA Board of Directors also elected individuals to serve in leadership positions on the executive committee for 2019. John Carrel, Columbus, Montana, was elected as AGA president.

Dan McCarty, Rifle, Colorado was elected vice president. Klint Sickler, Gladstone, North Dakota, was re-elected secretary; and Walter Teeter, Mount Ulla, North Carolina was re-elected treasurer.

Other members of the AGA Board of Directors are: Dustin Aherin, Phillipsburg, Kansas; Leland Clark, Barnard, Kansas; Doug Hughes, Max Meadows, Virginia; Jeff Loveless, Spanish Fork, Utah; Derek Martin, Bucklin, Kansas; and Lowell Rogers, Seminary, Mississippi.

Retiring members of the 2018 AGA Board of Directors were Scott Starr, Stapleton, Nebraska, who served as president in 2017 and 2018; and Dennis Gustin, Mandan, North Dakota. The AGA would like to thank these members for their years of service on the AGA Board of Directors.

The American Gelbvieh Association elected directors and officers for 2019 during its national convention in Nashville, Tennessee. Front row (left to right): Interim Executive Director Megan Slater, Broomfield, Colo.; Secretary Klint Sickler, Gladstone, N.D.; President John Carrel, Columbus, Mont.; Vice President Dan McCarty, Rifle, Colo.; Treasurer Walter Teeter, Mount Ulla, N.C. Back row (left to right): Lori Maude, Hermosa, S.D.; Leland Clark, Barnard, Kan.; Derek Martin, Bucklin, Kan.; Jeff Loveless, Spanish Fork, Utah; Jeff Swanson, Oxford, Neb.; Doug Hughes, Max Meadows, Va.; Dustin Aherin, Phillipsburg, Kan.; Lowell Rogers, Seminary, Miss.; Andrea Murray, Kingfisher, Okla. Not pictured are Todd Bickett, Chickamauga, Ga., and Randy Sienknecht, Gladbrook, Iowa

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Gelbvieh News

Nebraska Members who attended the 48th AGA National Convention in Nashville.

Pictured left to right -- Justin Taubenheim, Scott Star, Dan Warner, Jeff Swanson, Cory Voss.

AGA National Convention – Make The Investment

Samantha Voss

behind the scenes really intrigued me. I’ve heard that We are all given the same 24 hours in a day to this setting (convention) allows people who have an “hustle” and accomplish our goals. Attending a interest in improving the breed to socialize on a different convention, such as the AGA National Convention, was not at the top of our list of ways to spend our time level compared to the hustle and bustle of a show like as 20 something year olds.

NWSS.” Attending the AGA “Your decision from today After a few years of talking to National Convention exceeded our forward will affect not only your other producers and reading expectations by providing a life, but also your entire legacy” articles in Gelbvieh World, networking platform to learn from the AGA National Convention Various producers across the U.S. -- Dave Ramsey went on our list of things to and Canada on how they utilize do in the future. the Gelbvieh and Balancer traits to enhance their As soon as the 48th Annual AGA National operations.

Convention’s destination was set for Nashville, TN If this event has never been on your radar, we Cory was ready to go. As we were travelling home encourage you to consider it in next few years! The 49th from the convention I asked Cory why he really Annual AGA Convention is headed to Billings, MT wanted to attend this year. He responded, “The December 4-6, 2019 and the 50th Annual AGA thought of broadening my knowledge of the breed Convention is will be held in Oklahoma City, OK with a and understanding more about the details that go on date TBA.

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Upcoming GAIN Production Sales February March 4 Taubenheim Gelbvieh 29th Annual 2 Production Sale, Amherst, Nebraska 8 Lemke Cattle 13th Annual Bull Sale, 2 Lawrence, Nebraska 15 Barwick Gelbvieh 5th Annual Production 4 Sale, Alma, Nebraska 16 Overmiller Production Sale, 5 Smith Center, Kansas 18 Triple D Cattle Company Annual Gelbvieh 9 Production Sale, Washington, South Dakota 19 Cedar Top Ranch 41st Annual Maternal 12 Empire Bull Sale, Burwell, Nebraska Swanson Cattle Company 32nd Annual 16 23 Production Sale, Oxford Nebraska 23 Squeakin By LK Farms 3rd Annual 16 Production Sale, Shubert, Nebraska 23 Seedstock Plus North Missouri Bull Sale, 23 Kindsville, Missouri

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Flying H Genetics Bred4Profit Built2Work Bull Sale, Arapahoe, Nebraska Seedstock Plus Arkansa Bull & Female Sale, Hope, Arkansas MLM Gelbvieh Open House & Private Treaty Kickoff Sale, Superior, Nebraska Warner Beef Genetics Investment Bull Sale, Arapahoe, Nebraska Seedstock Plus Red Reward Bull & Female Sale, Humansville, Missouri Bar Arrow Cattle Company 28th Annual Production Sale, Phillipsburg, Kansas Flying H Genetics Bred4Profit Built2Work Bull Sale, Arapahoe, Nebraska Schawang Cattle Co., 22nd Annual Best Of All Worlds Sale, David City, Nebraska Seedstock Plus South Missouri Bull Sale Carthage, Missouri

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GAIN News Dan and Kate Warner Named Gelbvieh Association Breeder of the Year Dan and Kate Warner of Warner Beef Genetics, Arapahoe, Nebraska, were honored as the American Gelbvieh Association’s (AGA) Breeder of the Year for 2018 during the awards banquet held at the 48th Annual AGA National Convention in Nashville, Tennessee.

Dan and Kate Warner were present at the AGA awards banquet to accept the award. Scott Starr,

Each year Warner Beef Genetics hosts an annual bull sale in the spring and female sale in the fall.

They have also partnered with two other breeders from Nebraska and Oklahoma to start a fall bull sale in Texas, with the goal of increasing demand for Gelbvieh and Balancer genetics in that area of the country.

Warner Beef Genetics has been a member of the

Photo caption: The American Gelbvieh Association named Dan and Kate Warner of Warner Beef Genetics the AGA Breeder of the Year for 2018. Left to right: Dan Warner, Arapahoe, Neb.; Kate Warner, Arapahoe, Neb.; Scott Starr, Stapleton, Neb.

Stapleton, Nebraska, a longtime friend and fellow Gelbvieh and Balancer breeder, presented the Warner couple with the award.

Dan and Kate Warner own and operate Warner Beef Genetics along with Dan’s parents, Monte and Kristie Warner, and brother and sister-in-law Darren and Amy Warner. Warner Beef Genetics is a family operation that has been in cattle business in Furnas County, Nebraska for over 50 years.

The operation consists of over 400 registered Gelbvieh, Balancer and Angus females and 500 Gelbvieh and Angus commercial cows.

The success of their cowherd revolves around breed-leading herd bulls, an aggressive AI and ET program, and unmatched customer service.

GAIN Roundup 2019

American Gelbvieh Association since 1998.

Over the years, Warner Beef has raised several bulls and females that have positively impacted the breed. Dan Warner is a former AGA Board of Director member who served the association for six years, including his time served on the executive committee as vice president. As an active member of the AGA, Dan currently acts as the breed improvement committee chair.

The American Gelbvieh Association is a progressive beef cattle breed association representing 1,000 members and approximately 40,000 cows assessed annually in a performance-oriented total herd reporting system.

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THE FAKE MEAT PHENOMENON by Madalynn Welsh By 2050, the agriculture industry will be responsible for feeding 9 billion people, this is according to an article written by John Parker in the February 2011 edition of the Economist. As the population grows, producers across the globe are finding ways to grow greater quantities of food with lower amounts of resources. Agriculturists utilize technology such as drones—which enable farmers to analyze their fields on a day to day basis; precision agriculture—a system in which crop growers can apply the exact amount of nutrients needed for different sections of the field; GMO’s—which allow agriculturists to grow more with less; and advanced animal reproductive sciences—processes that give producers options in order to choose superior genetics for their operation. By utilizing all of these concepts, our industry is able to achieve highest efficiency possible. People in the agriculture sector are faced with problems such as government restrictions, public backlash, and the most prevalent: Lab-grown meat companies. Supplemental meat companies are destroying the beef industry’s credibility in order to market their own product, but as cattlemen, we cannot let this happen to our industry. Lab grown meat companies pose a threat to the success of the beef industry as a whole; furthermore, we have worked to build an excellent reputation.

As beef producers, it is our passion to humanely raise safe, high quality beef that the public can buy with confidence. For generations, the beef industry has been building a brand. We have been slowly gaining the public’s trust, with millions of dollars in research, advertising, and education. Producers and researchers across the nation have worked tirelessly to create safety precautions and humane animal handling processes, both down to an exact science. Dr. Temple Grandin, an animal science professor at Colorado State University, is credited with developing safe and effective ways to handle livestock. One of her studies, published in 2016 in the International Journal of Livestock Production, found that in lower stress environments, cattle produce higher quality beef than cattle that are handled in high-stress situations. Through her work, producers across the globe are now using more humane methods of animal-handling while producing better quality beef. Due to pioneers like Dr. Grandin, the beef industry has developed safer, more efficient ways to handle cattle. Dr. Grandin’s research is just one example of how the beef industry has used science to back processes and build a credible reputation. The reputation the beef industry upholds hasn’t come easy, by any means; it has taken dedication, innovation, and hard work from many.

This reputation could all be demolished by fallacious data being spread by artificial meat companies. “Clean” meat companies are spewing information regarding traditional beef production in order to market their product; however, these “facts” are easily debunked.

According to the Beyond Meat company: “51% of greenhouse gas emissions are driven by livestock.” When the official website of the United States Environmental Protection Agency reports that in 2016 the entire agriculture industry accounted for 9% of global greenhouse gas emissions. Clean meat companies also claim that to produce one pound of beef it takes 1,799 gallons of water and 38 pounds of feed. When the Beef Cattle Research Council states that it takes about 8 gallons of water and about 10.6 pounds of feed to produce one pound of edible beef. An article written by Shannon Durham and issued by the United States Department of Agriculture discusses that through the use of feed technology strategies such as supplementation in order to fulfill nutrient requirements, cattlemen are able to use less resources to generate a larger product quantity. Another way the beef industry utilizes feed technology is by using FDA approved hormone implants. These implants are used on steers and make up for hormone production lost to castration.

(Continued on Page 33) GAIN Roundup 2019

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THE FAKE MEAT PHENOMENON

by Madalynn Welsh Continued from page 31)

Due to the use of hormone implants, producers can expect a 10-20% increase in growth rate, and an incredible increase in feed efficiency from implanted steers compared to steers raised without the hormone implant. These are just two examples of how the beef industry utilizes feed technology; additionally, consumers must keep in mind that these numbers are continuing to get lower and lower as innovations in science and technology are on the rise. Faux meat corporations are being unjust to the beef industry and its producers; moreover, supplemental meat companies are not fair to consumers.

In grocery stores across America, consumers will soon be faced with a decision: To buy real, traditional beef, or to purchase supplemental beef. Consumers’ decisions will definitely be impacted by information on packaging and other promotional processes such as commercials. By using false information in these advertisements, fake meat companies are deceiving consumers and influencing shopper decisions using inaccurate statistics. In situations such as these, it is evident that by using false information as a marketing tool, fake meat companies are deceiving consumers. In the media, it has become apparent that the public wants transparency. Consumers demand to know what happens on the ranch their steak is raised on; agriculturists everywhere have embraced the media’s need for information and have begun to be more proactive in sharing their stories. By utilizing Instagram, Snapchat, Facebook, and more; cattlemen and women show consumers and the media what they do on a daily basis and the reasons behind their actions.

Conversely, this is a much different story with lab-grown meat companies. Reporters aren’t allowed behind closed doors, and exact processes are unknown. By concealing information regarding the production of fake meat, faux meat companies are again being unfair. Consumers have a right to know how the product they’re consuming is actually generated.

Lab grown meat is misleading to consumers; consequently, supplemental meat companies are destroying the beef industry’s credibility in order to market their own product. It’s important to keep in mind that lab-grown meat itself doesn’t necessarily pose a threat to our industry, there will always be a demand for real beef. The way fake meat companies are promoting their product; however, is a major problem. The slew of false information coming from lab-grown meat companies poses an obstacle for the beef industry to continue to produce enough food to feed the world, and ultimately feed 9 billion people by the year 2050.

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JR. GAIN News Submitted by Gina Welsh, Advisor Hello from sunny California‌.just kidding. Hello from frigid Franklin! This is probably going to sound like every Christmas letter you all received this year but seriously, HOW is it already the new year?

This is going to be my first full year as the JR Gain Advisor but I was fortunate enough to be the advisor during Western Regionals and The Corn Fed Classic, which is the most fun part of the year!! đ&#x;˜Šđ&#x;˜Šđ&#x;˜Šđ&#x;˜Š Nebraska had a great showing at the Western Regionals in Concordia, Kansas that first weekend in June and a pretty great showing at the Corn Fed Classic in Iowa. We had several contest placers and a couple in the Top Ten! Plus it was a week long “vacationâ€? with some of our favorite people in the world!

Looking to 2019, Nebraska is going to be hosting Western Regionals on June 7-8 in Beatrice at the Gage County Fairgrounds. July 7-12 we’ll be heading to Tennessee for the Music City Showdown and I don’t know about you all, but I am excited!! We have a close friend that lives in Lebanon and he says that there is a train that goes from Lebanon to the middle of Nashville! So, hopefully you all take a day to enjoy the Country Music City!

The AGJA members are currently selling Heifer raffle tickets, thanks to Rippe Gelbvieh for donating the heifer!

The tickets need to be mailed in before January 7th or handed in before the National Gelbvieh and Balancer Sale on January 13th. The drawing will take place during the National Gelbvieh and Balancer Sale at the National Western Stock Show.

If anyone knows of a junior that would like to join JR GAIN, please send them our way!!

I hope everyone has a great winter & spring and I look forward to seeing you all in Denver!

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NCC Heifer Futurity Rules: 1-Only heifers consigned to and purchased from the Nebraska Cattlemen’s Classic Gelbvieh/Balancer Sale are eligible for the jackpot 2-Award money obtained from a futurity fee leveled on all NCC Female Consignments 3-Any heifer purchased at the NCC by an AGJA member and successfully shown to win her division championship will receive the jackpot or any share of the jackpot if 2 or more heifers are named division champions in their respective age division.

4-All heifers must be purchased by AGJA member or immediate family to be eligible. Heifers lose their eligibility if transferred after the NCC sale.

5-Bred & Owned bulls from the NCC are not eligible for the jackpot.

6-Jackpot continues to grow yearly until it is paid out, at which time it will be up to the discretion of GAIN whether to start a new jackpot growing.

7-Jackpot may be capped at some point in time to offer other awards associated with GAIN/NCC consignments.

8-Bred heifers are eligible for jackpot if shown in the cow/calf show in their respective division.

9-Heifers are only eligible in same calendar year they are purchased.

Anything not addressed by these rules are at the discretion of the GAIN board.

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Gelbvieh Breeders

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Gelbvieh Breeders

McClatchey Cattle Company 72266 Drive 360 Palisade, NE 69040 402-580-6358 sean_mcclatchey@hotmail.com

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Gelbvieh Breeders Rippe Gelbvieh 6775 Rd D Hubbell, NE 68375

6775 Road D Duane's Cell: 402-200-0096

rippe@rhelectric.net

Dustin's Cell: 316-323-4874

dustin.rippe@yahoo.com

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Gelbvieh Breeders

Triple D Cattle Damian and Jackie Duffy 2218 Road L. 68942 Guid Rock, NE 402-257-2082

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The Gelbvieh Association is pleased to welcome the following new and returning members. We look forward to working with you and continue to grow our passion for the Gelbvieh breed.

Eastman Farms McClatchey Cattle Company Triple D Cattle Rippe Gelbvieh If you are interested in joining the Gelbvieh Association please see page 42 or contact a board member listed on page 3.

Want to see your ad in the next magazine?

Contact Kerry Spence or Gina Welsh to make this happen.

42 See page 3 for rates.s.

Membership Form Annual Dues: Out of State Member Dues:

$100 $100

Paid members are included on association mailing lists, website listings, GAIN sponsored shows/sales (State Sale, NE State Fair, Nebraska Cattlemen’s Classic), activities, promotions, etc.

Dues help cover costs such as Breed Advertising, Husker Harvest Days, Sponsored shows and Sales, State Tour, Website, Promotion, Representation and much more! With your membership, we are also including a free business card ad in the Gelbvieh Roundup.

Complete the below information and return to: Gelbvieh Association in Nebraska Attn: Gina Welsh 405 18th Ave Franklin, NE 308-470-1254 gaw1254@gmail.com

-----------------------------------------------------------------------------2019 Gelbvieh Association in Nebraska Dues Ranch Name: ___________________________________________________________________ Contact Name: _________________________________________________________________ Address _________________________________________________________________________ City ___________________________________________ State ___________ Zip ___________ Phone _________________________________ Cell Phone ____________________________ E-Mail: Website _________________________________________________________________ *e-mail and websites are linked from the GAIN website, www.gelbviehassociationinnebraska.org **Please remember to include your business card when you send back your dues so we have time to include it in the next Roundup.

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