December 2020 Gelbvieh World

ER

I

SS

THE A M

CA

F

GW

OF

IATIO N • O F

P UB L IC A TI

N

OC

L IA

O

DECEMBER 2020 v WWW.GELBVIEH.ORG

IC

NG

E L BV IE H

A

SEEDSTOCK

MERCHANDISING: MORE THAN JUST ADVERTISING

20 20

STATE OF THE ASSOCIATION

®

Judd Ranch 43 Gelbvieh, Balancer & Red Angus Bull Sale rd

at the ranch, Pomona, Kansas • Saturday, March 6, at 12:00 noon 1 hour southwest of Kansas City

P P P

Judd Ranch has been honored as the #1 Dam of Merit Cowherd in the Gelbvieh Breed for 21 of the past 23 years, 1998–2020!

P P P

80 lb. average birth weight: 894 lb. actual weaning weight average on the sale bulls. Maternal cow power behind every sale bull.

100% of the Gelbvieh & Balancer sale bulls feature Judd Ranch honored Dam of Merit Genetics.

Average Daily Gain of fall yearling bulls: 5.52 lbs/day! 198 black polled bulls sell

151 purebred Gelbvieh, 144 Balancer® & 14 purebred Red Angus bulls sell. 290 homozygous polled bulls sell.

35 of the 40 top selling bulls in the 2020 sale sold to commercial producers. Catalog online!

Visit our website • www.juddranch.com

309 Plus

Gelbvieh, Balancer® & Red Angus Bulls Sell

• 210+ 17-19 month old Bulls • 99+ 12-14 month old Bulls

Sale Consultant CATTLEMEN’S CONNECTION

Judd Ranch Inc. Dave & Cindy Judd Nick, Ginger, Brent & Ashley

423 Hwy. K-68 • Pomona, KS 66076 785/ 566-8371 or 785/566-3770

CALL TOLL-FREE: 1-800-743-0026 For Your JRI “Complete Package” Sale Catalog

Judd Ranch • Home of the “COMPLETE PACKAGE” – Calving Ease • Growth • Carcass • Fertility

CONTENTS

December 2020 | Volume 35 | Number 4

FEATURES 10

EPDs 201 – Capitalizing on Your Investment in Genomic Testing

30

Putting Genetic Selection First in Commercial Herds

By Jamie T. Courter, Ph.D. – Beef Product Manager, Neogen Genomics

By Rebecca Mettler

14

2020 American Gelbvieh Foundation ANNUAL REPORT: Dedicated to Member Education, Youth Development, and Research

32

AGJA Fall/Winter Newsletter

38

Gelbvieh and Balancer® Sale Data Analysis

By AGA Staff

By Al Knapp, AGF President

42

Get to Know the AGA’s Member Programs

18

Champions Named at American Royal Gelbvieh and Balancer® Show

Results by Jake Renner, Photos by Legacy Livestock Imaging

IN EVERY ISSUE Contact Us

EDITOR: Rebecca Mettler rebeccam@gelbvieh.org

4

Information Exchange

12-13

Events of Interest

50-51

Ad Index

52

BREEDERS CORNER Service Center

43

Western Breeders

44

Upper Midwest Breeders

44-45

Southeast Breeders

46

Northeast Breeders

46

Southern Breeders

47

Midwest Breeders

48-49

2 | DECEMBER 2020

AD DESIGN: Malerie Strahm malerie@gelbvieh.org LAYOUT DESIGN: Honey Creek Media www.honeycreekmedia.com “GELBVIEH WORLD” (ISSN 1084-5100), is published monthly except for February, June and September for $35 for one year.

American Gelbvieh Association 1001 S. 70th St., Ste. 215, Lincoln, Nebraska 68510-7901.

Periodicals postage paid at Lincoln, Nebraska and at additional mailing offices.

POSTMASTER send address changes to: Gelbvieh World, 1001 S. 70th St., Suite 215, Lincoln, Nebraska 68510

Cover Image by: Malerie Strahm Advancing Livestock Media Professionals

MERRY CHRISTMAS

and Happy New Year!

On behalf of the Vehige family at T Bar S Cattle Company, we would like to thank you, our trusted friends and customers, for your support and investment in the Focused on the Future Bull and Female Sale, as well as in our program. We are grateful for the opportunity to do business with you and look forward to working with you in the future.

Thank you for another great year!

GELBVIEH WORLD |

3

CONTENTS INSIDE THE EDITORIAL 6

Cowboy Philosophy

View from the Board by Dan McCarty

8

2020 State of the Association

From the Corner Office by Megan Slater

25

Looking Toward the Future

Communication Message

by Rebecca Mettler

26 Merchandising

Out in the Field by Tom Strahm

28

Recapping Changes to Carcass EPDs

By Tonya Amen, Ph.D., AGA Breed Improvement Consultant

36

Do You Know the Difference Between 9% and 7% Crude Protein Hay?

By Hannah Greenwell, Nebraska Extension Educator

41

Adapting to Our Audience

Junior Connection by Grace Vehige

1001 S. 70th St., Ste. 215 • Lincoln, NE 68510 Main phone: 303-465-2333 • Fax: 303-465-2339 www.gelbvieh.org • info@gelbvieh.org Facebook: American Gelbvieh Association Instagram: americangelbvieh ASSOCIATION STAFF Megan Slater Executive Director megans@gelbvieh.org Tom Strahm Commercial Marketing Director tom@gelbvieh.org 785-547-7999 Taylor Buckley Data Service Coordinator taylorb@gelbvieh.org

16

American Gelbvieh Foundation to Release 50-Year History Book

24

AGA Board Action Points from Fall Conference Calls

40

Slater Selected in Cattle Business Weekly’s 15th Top 10 Ag Industry Leaders Under 40

Malerie Strahm Multimedia Coordinator malerie@gelbvieh.org

EXECUTIVE COMMITTEE Dan McCarty, President (2017) Rifle, CO • 970-481-5217 mccartycattle@hotmail.com Klint Sickler, Vice President (2019) Gladstone, ND • 701-483-5250 klintsickler@hotmail.com

Derek Martin, Treasurer (2017) Bucklin, KS • 620-397-6752 dmartin@kinsleyfeeders.com John Carrel, Secretary (2019) Columbus, MT • 406-322-5991 lauriecarrel@live.com

DIRECTORS Andrea Murray (2018) Kingfisher, OK • 405-368-9601 murrayfarm@pldi.net

Todd Bickett, DVM (2018) Chickamauga, GA • 423-667-3799 todd@bickettgenetics.com

Lowell Rogers, DVM (2017) Seminary, MS • 601-270-4152 lrdrsmiley@gmail.com

Leland Clark (2019) Barnard, KS • 785-792-6244 prcc@twinvalley.net

Randy Sienknecht (2018) Gladbrook, IA • 319-290-3763 rmsink1209@msn.com

Mark Covington (2019) Montrose, CO • 970-209-1956 covinginc@hotmail.com

Jeff Swanson (2018) Oxford, NE • 308-290-3763 swansoncattleco@yahoo.com

Jeff Loveless (2017) Spanish Fork, UT • 801-623-8308 olranch@aol.com

Tom Vehige ( 2019) Billings, MO • 417-772-2002 tbarscattle@gmail.com

Lori Maude (2018) Hermosa, SD • 303-809-3789 lori.maude@gmail.com

4 | DECEMBER 2020

Jake Renner Member and Youth Activities Coordinator jake@gelbvieh.org

Barb Standage Office Operations Coordinator barb@gelbvieh.org

Dustin Aherin (2017) Phillipsburg, KS • 785-302-1252 dgaherin@vet.k-state.edu

NEWS

Rebecca Mettler Editorial Content Coordinator rebeccam@gelbvieh.org

RIGHT

INGREDIENTS RIGHT BLOCK Break from molasses tubs. Use SweetPro blocks to provide a better source of energy and protein from DDGS, condensed distillers soluables and an organic trace minerals package. Made with rumen-friendly ingredients, highly palatable and rich in soluble protein, soluble fiber and fat rather than molasses to maximize digestive capabilities.

BOOST FERTILITY | RAISE HERD HEALTH | IMPROVE FEED UTILIZATION FORMULATED WITH OUR PROPRIETARY DIGESTIVE-AID, PROBIOTEIN, WHICH CONTAINS MULTIPLE PREBIOTIC FIBERS INCLUDING MOS.

Contact us today to improve performance with SweetPro blocks!

SweetPro.com | 888.229.0475

GELBVIEH WORLD |

5

GW VIEW FROM THE BOARD

Cowboy Philosophy

By Dan McCarty Heraclitus, the Greek philosopher that influenced the writings of Aristotle and Plato, said, “Change is the only constant in life.” No, I am not an expert in the writings of Greek philosophers. I had to look it up. The reason it caught my interest is because I was recently digging through a pile of old sale catalogs and breed publications that I keep in the closet of my office. Many of these old catalogs are from historic dispersal sales in our breed, and several others. Nealy half of these dispersal sale catalogs included this phrase in the opening letter so I embarked upon a journey down the rabbit hole that is a Google search to see who was actually first credited with the most used opening sentence on the inside cover of dispersal sale catalogs.

The real reason I was digging through these old catalogs is that I was looking at the evolution of how we market cattle and provide data and information in the purebred business. Marketing methods and how cattle are presented have consistently changed throughout our breed’s history. Much of this change has been driven by advancements in technology utilized by breeders not only looking for a competitive advantage but striving to create a better genetic product for their customers and the industry.

The evolution in the past 40 years has been fascinating. In the early 1980s, ads were mostly filled with references to bloodlines of foundation animals, incredibly long narratives, and often included only performance ratios or raw data. Over the next several years, many ads included estimated breeding values (EBVs) that eventually transitioned to expected progeny differences (EPDs). Jumping forward into the 2000s, breeders continued to embrace technological advancements and began including genomic-enhanced EPDs, parent verification, and sharing economically important information like feed efficiency and harvest data.

6 | DECEMBER 2020

Additionally, it is obvious that there were many changes along the way with advancements in technology related to photography and graphic design. In today’s advertisements there are usually multiple ways to contact operations for information including cell phones, email addresses, and even social media channels. We have become so accustomed to that; it is now odd to see all those old advertisements with only a phone number listed. The one observation from looking at these old catalogs, as well as old issues of Gelbvieh Country and Gelbvieh World, that stood out the most is that a good quality photo is well worth the time and investment.

I am a firm believer that the absolute most important thing in seedstock marketing is the power of reputation, and for me, the foundation of reputation is character.

Heraclitus is also credited with saying, “Character is destiny,” and that certainly applies to the seedstock business. It doesn’t happen overnight but creating the kind of reputation that generates trust and inspires confidence in your program will provide a competitive advantage. Marketing an easily recognizable and trusted “brand” in the cattle business is no different than it is in the corporate world.

The ultimate goal and the most economical form of marketing is to get your customers to be your army of marketers. The best phone call you can receive during bull sale season is when someone you don’t know calls and says that they saw a good looking bull at their neighbors place and the neighbor said to give you a call.

Your customers’ actions speak louder than their words and when they start directing ranchers your way, it is the biggest compliment your program can receive.

Although he is not a Greek philosopher, I will leave you with a quote from one of the greatest business minds of our time. Warren Buffet is credited with saying, “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” It is something to think about whether you are the CEO of a Fortune 500 company or own five registered cows. D

Your herd is covered.

On the ranch, you make decisions using visual appraisal every day. But what about the traits you don’t see? That’s where NEOGEN’s® GGP comes into play. We’ve loaded the most informative markers and filled in the gaps to provide you with the most complete and powerful seedstock selection tool in the industry.

So, you can be sure those lines in the tag are working overtime for you to provide confidence in selection decisions that help bolster your reputation amongst your herd and customers for generations to come.

GGP’s markers have you covered and informed. Leverage GGP today by contacting your breed association or go to genomics.neogen.com/en/ggp-beef

GW GW FROM THE CORNER OFFICE

2020 State of the Association

By Megan Slater

I

t’s hard to be believe we are at the end of another year, and what a year it has been. This year has been much different than any of us could have imagined at this time last year; 2020 has been full of challenging times and uncertainty.

Despite the tribulations of 2020, the American Gelbvieh Association (AGA) continued to charge forward in our mission of recording, improving, and promoting Gelbvieh and Gelbvieh-influenced cattle.

All areas of the AGA remained focused on the task at hand: improving the association and the breed for the betterment of the beef industry. This is where the AGA’s role as a breed association and the members’ role as seedstock producers come in. The seedstock sector of the beef industry is ultimately responsible for creating the best genetics to be utilized in the commercial sector, and at the end of the day end up on consumers’ plates. The AGA continually puts the best interest of the commercial customer as the top priority and thus offers programs and services designed to give members the tools to help their customers be successful in today’s modern beef industry. Whether it’s tools to provide information on the cattle members are selling or marketing programs to help their customers market calves, the AGA is focused on Gelbvieh and Balancer® stakeholder success.

On the breed improvement front, the AGA continues to provide the most accurate performance predictions as possible to describe Gelbvieh and Balancer registered cattle. AGA’s participation in the International Genetic Solutions (IGS) Multi-Breed Genetic Evaluation, a collaborative effort that forms one of the most powerful genetic evaluations in the world, benefits the AGA and the Gelbvieh and Balancer breed substantially. Not only does the tremendous amount of data flow going into this evaluation help to make the selection tools more accurate, the EPDs for growth and carcass traits are also across-breed comparable. Additionally, IGS continues to utilize and improve upon cutting-edge technology, with input from industry leaders in animal breeding and genetics, and places continuous emphasis on research into novel economically relevant traits. Part of this research led to the large update in growth traits we saw this past summer, which resulted in growth traits

8 | DECEMBER 2020

EPDs that do a better job predicting performance.

This year, the AGA also worked with Colorado State University (CSU) to release a scrotal circumference EPD. This EPD was based on an initiative that came out of a breed improvement committee meeting during a past convention. Additionally, the AGA’s Carcass Data Collection project has gotten well underway and the AGA has had the opportunity to collect approximately 500 head of carcass records. In addition to collecting the carcass data, these animals will also be genomically tested. Carcass data is a good example of information that isn’t commonly submitted to breed associations.

Data that measures economically relevant traits, such as marbling and carcass weight, is extremely valuable to the evaluation. Collecting this in combination with the genotypes will help to again increase the accuracy of the genetic tools producers can use when selecting registered Gelbvieh and Balancer cattle.

Breed percentage and the way animals are represented within the AGA Online Registry Service was a large undertaking from this year. It is important the AGA is displaying information that is useful for not only seedstock producers but most importantly, commercial cattlemen and women. Working together with the breed improvement committee, and the entire membership through an open comment period, the AGA board of directors has found a solution that was laid out in my article in the October Gelbvieh World.

Marketing efforts of promoting Gelbvieh and Balancer throughout the beef industry continue to increase as the staff looks for ways to help increase the breed’s market share. Marketing efforts throughout the year consisted of print and digital advertising, two episodes of “The American Rancher” on RFD-TV, a Gelbvieh and Balancer segment and commercial airing on NCBA’s “Cattlemen to Cattlemen,” appearances on “Superior Sunrise,” and more. Although COVID-19 resulted in many events going virtual or canceling all together, the AGA’s level of travel was only slightly impacted with travel to Gelbvieh and Balancer stakeholders staying consistent with last year’s efforts.

Speaking of events this year, the American Gelbvieh Junior Association (AGJA) hosted the 2020 AGJA Route 66 Classic, July 5-10 in Springfield, Missouri. It goes without saying that planning a large-scale event during a COVID-19 pandemic was no small feat and it was a

GW FROM THE CORNER OFFICE GW highlight of the year to still be able to host this event. Of course, some modifications had to be made, however we saw a great turnout for the show. AGJA members were able to not only show the cattle they’ve worked so hard on, but also participate in contests that assist in the development of important life and leadership skills. The AGJA board of directors works hard all throughout the year and this year was certainly no exception.

The staff has worked extremely hard this year and has done a great job “rolling with the punches” when it comes to the uncertainty COVID-19 has handed us. This year we added Barb Standage, AGA office operations coordinator to the team as well as talented individuals to fill the roles of AGA performance programs coordinator and Gelbvieh Media Productions coordinator and editorial content coordinator.

The American Gelbvieh Foundation (AGF) continues their work in serving the AGA membership and is working to ensure a strong financial position for Gelbvieh for years to come. The AGF has been hard at work this year putting together a history book for the AGA’s 50 years in existence. The book is set to be released at the 2020 AGA Annual Meeting and is sure to be a book all Gelbvieh enthusiast will want to have in their collection. In addition, the AGF will soon begin their sixth annual Steer Challenge and Scale and Rail contest to provide a platform for valuable carcass data and is an additional revenue source for the Foundation.

As we move forward into 2021 and into the final year of the AGA’s current Meeting Modern Industry Demands Strategic Plan it is important for the AGA to stay focused on finishing out this plan strong and play our part in serving the beef industry and especially commercial producers. Over the next year we will also keep our eyes set on the future as we plan for the next five years of the association. We have a talented staff, a motivated board, and committed members who are ready to continue positioning the Gelbvieh and Balancer breed, and the AGA in place to move forward and increase industry relevance. D

GELBVIEH WORLD |

9

GW MEMBER EDUCATION SERIES

EPDs 201 – Capitalizing on Your Investment in Genomic Testing

By Jamie T. Courter, Ph.D. Beef Product Manager, Neogen Genomics

T

he use of genomics, or DNA, in genetic evaluations has been happening for about a decade, providing “Genomic Enhancement” to the expected progeny differences (EPDs) producers were already accustomed to. Like any new technology, advancement and understanding led to growing pains, but it is safe to say that it has been quite impactful. In today’s industry, genetic evaluations are used to characterize the genetic potential of registered cattle to ensure the correct animals are being selected and propagated for key economically relevant traits. To do this, seedstock producers invest heavily into capturing data and characterizing their herd for key trait attributes. In the end, it’s about more than producing the best cattle, it’s about reputation and providing the best possible genetics to commercial customers. Recording data combined with genomic testing of cattle strengthens the power of the genomic evaluation and increases its accuracy.

One of the simplest equations an animal breeder learns in is P = G + E. In simpler terms, an animal’s phenotype, or what we visibly see, is a combination of their genotype, or genetic potential, and the environment in which they are raised. That equation is the basis for a majority of the work that geneticists do today.

Understanding that the environment and management practices of an animal may vary based on geography, nutrition, and many other circumstances, animal breeders focus on using their training to estimate the genetic potential, or breeding value, of an animal to help cattlemen better predict their phenotypic performance.

To do that, they calculate EPDs, or estimated progeny differences.

For quite some time, genetic evaluations have been used to characterize the genetic potential of registered cattle to ensure the correct animals are being selected

10 | DECEMBER 2020

and propagated for key economically relevant traits. To do this, seedstock producers invest heavily into reporting the key pieces of information that go into calculating an EPD – including individual animal pedigrees, recording phenotypes for key traits on that animal themselves, and then any phenotypes reported on the progeny of that animal. The overall outcome being, if you know the EPD or genetic potential of a sire and dam, you can then use that as a proxy for how their offspring will perform, on average.

So how did we transition from EPDs to GE-EPDs? Due to basic biology, officially termed Mendelian sampling, there are over one quintillion possible combinations of DNA that full sibling calves can inherit, no matter the sire. Traditionally it has taken several years of recording phenotypes of progeny to characterize which calves inherited the “good” genes from their parents. Genomic testing serves as a tool to characterize what specific genetic merit an animal inherited at a younger age than has been feasible from pedigree information and progeny records alone. Experience has shown the addition of genomic information to an existing pedigree-based evaluation has several impacts: 1)

It increases the accuracy of the EPD. This provides more confidence in a bull’s performance, and a decrease in the likelihood that the EPD will drastically shift over time.

2)

It decreases the generation interval. Genomically testing an animal provides as much information to a genetic evaluation as if they had already sired from four to 36 calves, depending on the trait. This provides the ability to make decisions faster, decreasing the generation interval.

3) It allows for more accurate evaluation of traits that are hard to measure, or are measured later in life like carcass traits, stayability, and heifer pregnancy.

The American Gelbvieh Association launched a Carcass Data Collection Project to specifically assess this third point. Genomic information adds exceptional value to a genetic evaluation when aligned with significant amounts of phenotypic data. For example, as a result of the valiant effort of many breeders, the current progeny equivalents for birth weight (BW), weaning weight (WW), and yearling weight (YW) are 22, 26, and 30, respectively (International Genetic Solutions, 2020).

MEMBER EDUCATION SERIES GW In other words, due to the vast amount of phenotype records reported for these three traits the genetic evaluation can confidently predict a genomic-enhanced EPD (GE-EPD) as if an animal had already had 22 to 30 progeny records on file. Conversely, the progeny equivalents for carcass weight (CW), ribeye area (REA), and marbling (MB) are 5, 6, and 8, respectively. Efforts such as the AGA’s Carcass Data Collection Project incentivize the collection of these cumbersome traits so that breeders can obtain the largest benefit from their investment in genomic testing.

Selling bulls with GE-EPDs is a standard practice to ensure that when a young bull is sold to a commercial rancher, he will perform as expected. In other words, purchasing a heifer bull will not lead to a calving season filled with pulling calves. Genomic testing increases the confidence a seedstock producer has in the bulls they are selling, as well as the confidence the commercial customer has in their purchase. This ultimately leads to an improved overall quality of your bull offering and alignment with the needs of your customer base. D

Sons From These sires sell!

ANNUAL BULL SALE

CCRO LEVERAGE

Saturday, January 9. 2021 12:00 Noon at the Ranch in Biscoe, NC

• GELBVIEH • • ANGUS • • BALANCER •

CCRO CAROLINA BIG HARVEST

The LARGEST selection of Gelbvieh & Balancer genetics in the Southeast!

CMGF LEGACY

DUANE & WENDY STRIDER JKGF FINAL FRONTIER

Phone: 336-381-3640 • Cell: 336-964-6277 Fax: 910-428-4568

CCROSSCATTLE@YAHOO.COM

WWW.CCROSSCATTLE.COM

GELBVIEH WORLD |

11

GW INFORMATION EXCHANGE December AGA Office Closures The AGA office will be closed December 3-4, 2020, for staff attendance at the 2020 AGA Annual Meeting, which is taking place in Lincoln, Nebraska.

The office will also be closed for the holidays December 24-25, 2020. The office will open back up on Monday December 28 at its regular business hours of 7:30 a.m. to 4 p.m. CST.

Cattlemen’s Congress Hotel Accommodations The Gelbvieh headquarters hotel during Cattlemen’s Congress, home to the 2021 National Gelbvieh and Balancer Show and 2021 National Gelbvieh and Balancer Sale, is the Sheraton Oklahoma City Downtown hotel located at 1 N Broadway Ave, Oklahoma City, OK 73102.

A block of rooms is available for Gelbvieh and Balancer exhibitors at the rate $99.00/night plus tax. Selfparking is available for $10/day and room rate does not include breakfast. Guests must book room by December 22, 2020. To reserve a room(s) call 1-800-325-3535 and ask for American Gelbvieh Association group or visit the 2021 National Show and Sale page under the News and Media tab on Gelbvieh.org for the link to book online.

Download Sale Catalog Inserts from Gelbvieh.org Check out the Sale Catalog Inserts page under the Marketing tab on Gelbvieh.org. We have several options for you to promote the Gelbvieh and Balancer breed and various AGA programs in your upcoming sale catalog. Contact the AGA office at 303-465-2333 or email malerie@gelbvieh.org with questions.

For assistance in marketing or purchasing Gelbvieh, Balancer® or Southern Balancer® bulls, females, and feeder cattle, contact:

Tom Strahm Commercial Marketing Director tom@gelbvieh.org (785) 547-7999 (C)

12 | DECEMBER 2020

“The American Rancher” Commercial Spots Available Commercial spots for the spring Gelbvieh and Balancer episode of “The American Rancher”, which will air in February 2021, are now available for purchase.

AGA breeders have the opportunity to showcase their programs during this episode to viewers nationwide by purchasing 30-second commercial spots. Contact the AGA office at 303-465-2333 to reserve your spot.

Commercial spots are available for the February episode and are on a first-come, first-served basis so be sure to call right away.

Submit Fall Sale Reports Did you know the AGA publishes sale reports in Gelbvieh World and on Gelbvieh.org? Be sure to send your sale report to Malerie Strahm, AGA multimedia coordinator, at malerie@gelbvieh.org.

GelbviehAuction.com and BalancerAuction.com Gelbvieh and Balancer® breeders have the opportunity to utilize GelbviehAuction.com and BalancerAuction.com for their online auction services. The website is a cooperative effort with the BidOnTheBlock.com team and the AGA. Breeders can host an online auction offering live cattle, embryos and semen. Visit Gelbviehauction.com or www.Balancerauction.com for more information.

Gelbvieh Arrival Haven Jo Taubenheim was born July 24, 2020. Haven is the daughter of Justin and Janelle Taubenheim of Amherst, Nebraska. Haven was welcomed home by her big siblings Turner and Callaway. Proud grandparents are Mike and Renee Taubenheim, Mitch and Barb (Tony Hayek) Wieben, Dale and Jeannette Taubenheim, and Maxine Erpelding. Taubenheim Gelbvieh is excited for the newest member of their operation!

INFORMATION EXCHANGE GW New Members The Gelbvieh Associations would like to recognize these new members to the AGA and AGJA in October 2020. Welcome to the Gelbvieh associations!

AGA DMG Gelbvieh, Mt Pleasant, Texas Miller Farms, Munfordville, Ky. Daniel Calvert, Caraway, Ark. Lewis Farm, Pine City, N.Y. May Livestock, Viola, Ark. Sharpe Balancer & Red Angus, Welsh, Colo.

Darrell Jim, Farmington, N.M. Blankton Farms, Brodhead, Ky. AGJA Mya Heinje, Wilmot, S.D. Olivia Martins, Monona, Iowa Abby Mills, Lake, Miss.

Production Schedule Gelbvieh World and The Profit Picture January Gelbvieh World Annual Convention/Breeding Reference Guide Ad deadline: December 1 February Profit Picture Commercial Issue Ad deadline: January 7 March Gelbvieh World National Western Stock Show Ad deadline: February 2 April Gelbvieh World Herd Management/AI Sires Ad deadline: March 2 May Gelbvieh World Herd Health/Nutrition & Feeding Ad deadline: April 1 June-July Gelbvieh World Herd Reference Edition Ad deadline: May 27 August Gelbvieh World Junior Programs Ad deadline: July 1 September Profit Picture Commercial Issue Ad deadline: August 3 October Gelbvieh World Convention Preview Ad deadline: September 2 November Gelbvieh World The Gelbvieh Cow Ad deadline: October 1 December Gelbvieh World Seedstock Marketing Ad deadline: November 2

GELBVIEH WORLD |

13

GW AGF ANNUAL REPORT

2020 American Gelbvieh Foundation ANNUAL REPORT: Dedicated to Member Education, Youth Development, and Research

By Al Knapp, AGF President The year 2020 is nearly in the books. In more ways than one, it has been a challenging year for many. This year has been full of calamity, chaos, personal loss and surprises of not the good kind. However, if we look back over history and realize that in a 30 year span our ancestors lived through two world wars, the Spanish Flu pandemic, the Dust Bowl, and the Great Depression, we see that 2020 hasn’t been so bad. History is a great teacher, a great equalizer, and a changer of perspective.

By studying history, we learn what others have lived through, we learn from other’s mistakes and we are better prepared to face the future. So it is with the new American Gelbvieh Foundation (AGF) history book, “Gelbvieh in the U.S. - The Breed, The Association, The People,” which takes account of the history of the AGA from 1971 to 2020.

The AGF has been busy chronicling the history of the American Gelbvieh Association (AGA) in this exciting new book written by Teres Lambert for the AGF. This project falls under one of the Foundation’s three tenets: member education. It is useful to know from whence we came as we chart a path forward.

A special thank you to the AGA breeder members and corporate sponsors that made this book possible. It is a fantastic read and chock-full of quotes and stories from many of the founding fathers of the AGA. The book will be printed and ready for delivery by Christmas. Please visit Gelbvieh.org under the Foundation tab for ordering instructions.

Also, under the headings of research and member education is the Steer Challenge and Scale & Rail Contest. The AGF 2020 contest was a huge success with 134 animals on feed and harvest data collected; animals were harvested July 8, 2020. The contest continues to

14 | DECEMBER 2020

grow with additional breeders represented annually.

Unfortunately, the usual fanfare and awards presentation at the AGA annual convention will not take place this year. However, congratulations to all our category winners and thanks to all the breeders that participated.

Under youth development, the Foundation once again provided $4,000.00 in scholarships to AGJA members as follows: Grace Vehige

Earl Buss $1000 Memorial

Gabrielle Hammer

Leness Hall Memorial

$1000

Brook Nowack

AGJA

$ 750

Rachelle Anderson

AGJA

$750

Danielle Scott

AGJA

$ 500

In addition, the AGF sponsored the awards banquet at the 2020 AJGA Route 66 Classic held in Springfield, Missouri.

Research is the final tenet of the foundation. The AGF partnered with the AGA on a Carcass Data Collection Project in 2019 by pledging $20,000. The AGA Carcass Data Project is a collaborative effort to enhance the carcass trait database. This project is a breed improvement directive, providing vital genetic information to re-charge the carcass database and enhance the predictability of current selection tools.

Since its launch, the project has had approximately 500 head of steers on feed in various stages, with the majority already harvested. The carcass data has been collected and DNA tests will be run shortly. Research projects such as this are critical in providing more accurate and useful information made available to the membership and their customers for improved selection decisions.

AGF ANNUAL REPORT The Foundation has more than $1 million in assets, including the $800,000 gift from the AGA board of directors from the sale of the AGA’s Westminster, Colorado, office building. The investment of those funds has grown nearly 10% to date, in spite of the market downturn earlier this year.

The AGF is pleased to continue its support of the AGA, the breed, and our members. We are a volunteer organization and would welcome members who have an interest in preserving the breed and the association.

At last year’s AGA convention in Billings we once again had our investment broker, Doug Wills present and

discuss estate planning with convention participants. It is essential that each of us take estate planning seriously to assure a smooth transition of ownership of what past and present generations have worked so hard to accomplish.

As a nonprofit 501(c)(3) organization, we ask the anyone interested to consider a gift to the Foundation to help preserve the Gelbvieh and Balancer breed. Naming rights are available for scholarship grants, research funds, or whatever area of interest you may have. We value your gifts and donations and would be happy to discuss details with you. D

Delivering

Upcoming Auction Schedule

800-422-2117 | FOR A COMPLETE SCHEDULE PLEASE VISIT WWW.SUPERIORLIVESTOCK.COM

GELBVIEH WORLD |

15

GW AGF NEWS

American Gelbvieh Foundation to Release 50-Year History Book

More than 500 past and present American Gelbvieh Association (AGA) members will see their names in print and get a glimpse of the events and the people who helped take the breed from an unknown entity in 1971 to where it is today in the breed’s soon-to-be-released 200page history book: “Gelbvieh in the U.S.: The Breed. The Association. The People.” The book will debut at the 2020 AGA Annual Meeting, Dec. 4, in Lincoln, Nebraska.

The full-color 11-by-8.5 inch breed history book is packed with facts, photos and personal stories, and comments that highlight the breed’s rich history, including unexpected challenges, bold decisions and cyclical cattle markets. It encapsulates the good, the bad and the ugly and provides insights into the processes and events of the past and interconnects them.

“This book was a labor of love and the result of material gleaned from written documents as well as interviews and photographs provided by past and current AGA members, staff members and executive directors,” states Al Knapp, president of the American Gelbvieh Foundation (AGF). “The book’s author, Teres Lambert, spent a year on the project and turned every stone she could find. Her work paid off, as the book is a fascinating read and the Foundation is extremely pleased with the end result.”

The book’s first three chapters set the tone for the introduction of the breed to the United States. The 13 chapters that follow provide a chronological portrayal of the breed, the association, and the people, 19712020. Additional chapters highlight genetic trends, state associations, American Gelbvieh Junior Association (AGJA), Gelbvieh Gals, and the influence marketing professionals played in advancing the breed through the first 50 years. The final chapter includes insight and predictions from beef industry and breeders regarding the next 50 years.

The “people” aspect of the book is showcased further in the six-page appendix that includes the names, city and state of more than 500 AGA members who received one or more awards during the breed’s 50-year history: • Dynamic Dams Award Winners • No. 1 Dams of Merit/Distinction Owners and Breeders

16 | DECEMBER 2020

• National Grand Champions (Bulls, Females, Pens of Three, Pens of Five) • Futurity Grand Champions • Hall of Fame Honorees • Members/Breeders of the Year • Herdsman of the Year/Premier Herdsman • Commercial Producer of the Year • AGJA Presidents • AGJA Senior Ambassadors • AGJA Intermediate Ambassadors • AGJA Junior Ambassadors • AGJA All-Around Award Winners Additional appendix lists include sites of AGA annual meetings/conventions, sites of AGJA Junior Classic and employees with 10 or more years of service to the AGA. “Confucius once said, ‘Study the past if you would define the future.’ This book allows you to study the past, recounting the events and people who helped to shape today’s breed and breed association,” Knapp stated.

“This book is perfect for current AGA members as well as for those who were once involved in the breed and those using Gelbvieh genetics today. It would make an ideal gift for Gelbvieh and Balancer® bull and female buyers. I plan to have books ready to give my bull buyers this spring.”

A special thank you goes out to all the past and present AGA member sponsors who purchased breeder pages that will be featured in the history book. The AGF would also like to thank the corporate sponsors for their contributions to preserving the Gelbvieh breed’s history in the U.S. Individuals wishing to obtain a copy of “Gelbvieh in the U.S.: The Breed. The Association. The People.” should contact the AGA at info@gelbvieh.org or call the AGA office at 303-465-2333. Receive the 50-year history book with a suggested donation to the AGF of $35, plus the cost of shipping and handling, and support the future of the Gelbvieh and Balancer breed. D

OWN A PIECE OF Gelbvieh History

To order your copy of the AGA History Book, visit gelbvieh.org or call the office at 303-465-2333

• Book will be released at the AGA Annual Meeting December 4 • Books are available for a suggested donation of $35.00 • Books can be shipped at the cost of $15.00 shipping and handling per book, payment is required at the time of order.

GELBVIEH WORLD |

17

Grand Champion Gelbvieh Female Gelbvieh Champion Junior Yearling Heifer BCFG Butlers Ms Gia 90G ET Alexandria Raab and Aidan Raab, Markle, Ind. Sire: BCFG Butlers Impact 549U

Grand Champion Balancer Female Balancer Champion Junior Yearling Heifer KARR Ms. Sassy G13A ET Karley Rumfelt, Phillipsburg, Mo. Sire: Colburn Primo 5153

Reserve Grand Champion Gelbvieh Female Gelbvieh Champion Spring Heifer Calf GGGE 3G Hello Trouble 084H Emily Griffiths, Kendallville, Ind. Sire: GGGE 3G Eleventh Commandment 717E

Reserve Grand Champion Balancer Female Balancer Champion Senior Female MDR Friday F72 ET Kyson Thiel, Kaw City, Okla.

Sire: PVF Surveillance 4129

Champions Named at American Royal Gelbvieh and Balancer® Show Results by Jake Renner Photos by Legacy Livestock Imaging The Gelbvieh and Balancer® Show at the 2020 American Royal took place on Saturday, October 17, 2020, at the American Royal Complex in Kansas City, Missouri. Bill Conley, Clarksdale, Missouri, evaluated the 34 head of Gelbvieh cattle and 53 head of Balancer cattle. Review the overall champions along with division champions and reserves.

18 | DECEMBER 2020

Grand Champion Gelbvieh Bull Gelbvieh Champion Senior Bull Calf JLEA Tops Down 914G Jaylea Pope, Ravenna, Neb. Sire: JRI Pop A Top 2 ETN 197E832

Grand Champion Balancer Bull Balancer Champion Senior Bull Calf GGGE 3G Guns Blazing 9113G Emily Griffiths, Kendallville, Ind. Sire: GGGE 3G Draconian 643D ET

Reserve Grand Champion Gelbvieh Bull Gelbvieh Champion Junior Bull Calf GGGE 3G Hair Trigger 014H Emily Griffiths, Kendallville, Ind. Sire: GGGE 3G Time Machine 758T ET

Reserve Grand Champion Balancer Bull Balancer Champion Junior Bull MDR First Round Pick 9824G ET Dobson Ranch, Kaw City, Okla.

Sire: MDR First Step 7549E

Division Champions and Reserves:

Gelbvieh Reserve Champion Spring Heifer Calf DTKF DTK Halo 311H Teaghan Bird, Hampton, Iowa Sire: GDV T Bar S Ace’s High 209D

Gelbvieh Champion Junior Heifer Calf MDR Beth Dutton 002H Dobson Ranch, Kaw City, Okla.

Sire: JRI Next Step 285X72

Gelbvieh Reserve Champion Junior Heifer Calf GGGE 3G Cowgirl Helen 039H Olivia Martins, Monona, Iowa Sire: GGGE 3G Double Agent 602D

Gelbvieh Champion Senior Heifer Calf BCFG Butlers Ginger 503G Alexandria Raab, Markle Ind. Sire: JRI Pistol Pete 214A44

GELBVIEH WORLD |

19

Gelbvieh Reserve Champion Senior Heifer Calf HTFK Ms Ginger G29 Kyler Camerer, Asbury, Mo. Sire: BABR Branded Man 3400A

Gelbvieh Champion Intermediate Heifer PHS Prohart Blackbird 934G Pro-Hart Seedstock, Pueblo, Colo.

Sire: OGSG Centurion 120C

Gelbvieh Reserve Champion Intermediate Heifer REGC Royal 03G Regan Clines, Springfield, Mo. Sire: JRI Pistol Pete 214A44

Gelbvieh Reserve Champion Junior Yearling Heifer MDR Gemma Okie 902G Victoria Brooke Nowack, Bland, Mo. Sire: JRI Oklahoma 246C4

Gelbvieh Champion Cow-Calf Pair STON Miss Jest 13A Dobson Ranch, Kaw City, Okla.

Sire: JRI Star Bucks 254Y82

Balancer Champion Spring Heifer Calf BNW Prairie Gal Hallelujah 0067H Megan Wait, Pritchett, Colo.

Sire: BGGR High Definition 8063E

Balancer Reserve Champion Spring Heifer Calf HTFG Hilltops Hot Toddy 004H Hilltop Farms, Asbury, Mo. Sire: HTFM Mr Equalizer E711

Balancer Champion Junior Heifer Calf CBRO Jessica 2008H Cody Brown, Dwight, Kan. Sire: JRI Probity 254D28

Balancer Reserve Champion Junior Heifer Calf JTCW Black Velvet 69H Webb Cattle Company, Quenemo, Kan. Sire: JRI Mercedes 254E27

Balancer Champion Senior Heifer Calf GHGF 201G Karley Rumfelt, Phillipsburg, Mo. Sire: Gambles Hot Rod 9620

Balancer Reserve Champion Senior Heifer Calf JLEA Miss Honey ET 977G Jaylea Pope, Ravenna, Neb. Sire: XXB Classic 266D ET

Balancer Champion Intermediate Heifer SEPT Sexy Little Vixen G657 Kaisha Alber, Guide Rock, NE Sire: XXB Battle Cry 116E

Balancer Reserve Champion Intermediate Heifer MDGG Melania 614G Jorji Ratzlaff, Las Animas, Colo.

Sire: DLW Edison 6718X

Balancer Reserve Champion Junior Yearling Heifer MDR Lady Kate 923G Hilltop Farms Benny McWilliams, Asbury, Mo. Sire: MDR First Step 7549E

20 | DECEMBER 2020

Balancer Reserve Champion Senior Female GHGF Lilah 855F Colton Cox, Spruce Pine, N.C. Sire: Gambles Hot Rod 9620

Balancer Champion Cow-Calf Pair MDGG Black Friday 1124F Mitch Garcia, Las Animas, Colo.

Sire: H2R Profitbuilder B403

Gelbvieh Champion Spring Bull Calf JNTC 0106H ET Sarah Carroll, Raymore, Mo. Sire: JNCC Red Directive 367A

Balancer Champion Spring Bull Calf DTKF DTK Hell Ya 327H DTK Cattle Company, Janesville, Iowa Sire: EGL Lifeline B101

Gelbvieh Reserve Champion Spring Bull Calf JNTC 0242H ET Sarah Carroll, Raymore, Mo. Sire: JNCC Red Directive 367A

Gelbvieh Reserve Champion Junior Bull Calf HTFG Hilltops Hawkeye H064 Hilltop Farms, Asbury, Mo. Sire: HTFM Mr Equalizer E711

Gelbvieh Reserve Champion Senior Bull Calf GGGE 3G Granite Ridge 9106G Emily Griffiths, Kendallville, Ind. Sire: HYEK Black Impact 3960N

Gelbvieh Champion Intermediate Bull PHS Prohart Ol’ Glory 935G Pro-Hart Seedstock, Pueblo, Colo.

Sire: OGSG Centurion 120C

Balancer Reserve Champion Spring Bull Calf XXB Fireball 18H ET Boehler Gelbviehs, Orleans, Neb. Sire: XXB Classic 266D ET

Balancer Champion Junior Bull Calf CIBS Good Golly 0313H CIB’s Gelbvieh, Clutier, Iowa Sire: Tex Playbook 5437

Balancer Champion Intermediate Bull KKKG Triple K Goliath E71G Nick Doering, Basehor, Kan. Sire: VRT Lazy TV Watchman W021

Balancer Reserve Champion Junior Bull GHGF Dodge City G655 Austin Teeter, Mount Ulla, N.C. GHGF Cow Town D536

Balancer Reserve Champion Junior Bull Calf HTFM Hotrod H028 Hilltop Farms Benny McWilliams, Asbury, Mo. Sire: HTFM Mr Equalizer E711

GELBVIEH WORLD |

21

American Royal Gelbvieh and Balancer® Junior Heifer Show Results The Junior Gelbvieh and Balancer® Heifer Show at the American Royal was held on Saturday, October 17, 2020, in Kansas City, Missouri. Judge Jared Boyert, Pleasantville, Iowa, evaluated the 47 Gelbvieh and Balancer heifers.

Grand Champion Junior Heifer Champion Senior Female MDR Friday F72 ET Kyson Thiel, Kaw City, Okla.

Sire: PVF Surveillance 4129

Reserve Grand Champion Junior Heifer Champion Junior Yearling Heifer BCFG Butlers Ms. Greta 730F Braylen Schaeffer, Hagerstown, Ind. Sire: BCFG Butlers Bismarck 512Z

Champion Spring Heifer Calf CBRO Journey 2076H Kaycee Brown, Dwight, Kan. Sire: XXB PRIMO 541E ET

Reserve Champion Senior Heifer Calf GHGF 201G Karley Rumfelt, Phillipsburg, Mo. Sire: Gambles Hot Rod 9620

Reserve Champion Spring Heifer Calf CRLL Miss Directive 0705H ET Jacie Carroll, Raymore, Mo. Sire: JNCC Red Directive 367A

Champion Intermediate Heifer SEPT Sexy Little Vixen G657 Kaisha Alber, Guide Rock, Neb. Sire: XXB Battle Cry 116E

Champion Junior Heifer Calf CRBO Jessica 2008H Cody Brown, Dwight, Kan. Sire: JRI Probity 254D28

Reserve Champion Intermediate Heifer MDGG Melania 614G Jorji Ratzlaff, Las Animas, Colo.

Sire: DLW Edison 6718X

Reserve Champion Junior Heifer Calf LLLJ Skylar 14H1 Jessie Lowe, Adrian, Mo. Sire: LWHF Reflection 116C ET

Reserve Champion Junior Yearling Heifer BCFG Butlers Ms Gia 90G ET Alexandria Raab, Markle Ind. Sire: BCFG Butlers Impact 549U

Champion Senior Heifer Calf BCFG Butlers Ginger 503G Alexandria Raab, Markle, Ind. Sire: JRI Pistol Pete 214A44

Reserve Champion Senior Female GHGF Lilah 855F Colton Cox, Spruce Pine, N.C. Sire: Gambles Hot Rod 9620

22 | DECEMBER 2020

Ad National Sale JANUARY 5, 2021 SUPER BARN SALE ARENA • CATTLEMEN’S CONGRESS 6 P.M. CST • OKLAHOMA CITY, OKLAHOMA

Held in conjunction with the

auctioneer: Matt Sims sale management:

Matt Sims (405) 641-6081 PO Box 1219 • Edmond, OK 73083 matt@mcsauction.com www.mcsauction.com

View & Bid Online

23

GELBVIEH WORLD | Catalog will be mailed to AGA Membership and will be available online at www.gelbvieh.org and MCSAuction.com

GW AGA NEWS

AGA Board Action Points from Fall Conference Calls

T

he American Gelbvieh Association board of directors held two meetings following the in-person, regularly scheduled August meeting. The first meeting was held virtually on September 29, 2020, and the other was a conference call held on October 1, 2020. The following is a list of action points approved by the board:

September 29, 2020 1. Approve the minutes from August 2020 board of directors meeting as presented.

2. Hold a one-day business meeting with a virtual option in Lincoln, Nebraska, and explore dates as available.

Postpone 50th annual convention celebration to 2021.

October 1, 2020 1. Approve minutes from September 29, 2020 virtual meeting.

2. Move 2021 AGA National Show and Sale to Oklahoma City, Oklahoma, for one year.

24 | DECEMBER 2020

Looking Toward the Future

By Rebecca Mettler I have been on staff at the American Gelbvieh Association for six years. During those six years I have enjoyed the opportunity to work for the association and am proud of the contributions that the Gelbvieh World/Profit Picture team has made on behalf of the Association. It has been an honor to work with all staff, board, members, and others within the industry.

With that said, I have made the decision that the December Gelbvieh World will be my last. My husband and I are expecting our second child, due in March 2021, and we are very excited! As a family, we made the difficult decision that I would step away from my role at the AGA in order to devote more time to our expanding family. It’s a bittersweet decision because I’ve thoroughly enjoyed working at the AGA. However, if 2020 has taught

COMMUNICATION MESSAGE GW

me anything, it’s that family is most important.

I’m truly excited for the future of the AGA and the Gelbvieh World and Profit Picture publications. I’m confident that the next editor will bring fresh ideas on how to further disseminate the Gelbvieh and Balancer® message to more commercial producers throughout the country and keep AGA members well informed.

I’ll sure miss the Gelbvieh team! I’ve been blessed to work alongside amazing co-workers, board members, and AGA members. It’s easy to be excited to work for an Association full of talented, hardworking individuals working toward a common goal.

And, if you’re ever in southwest Missouri, you might see me covering the beef industry as a freelance writer from time to time, so make sure and come say hi! D

Bull Barn Genetics

For all your AI needs:

• Gelbvieh

• Salers

• Angus

• Shorthorn

• Red Angus

• Dairy

• Simmental

• Charolais

• Club Calf

• Hereford

• • • • • •

Sheaths Gloves Cito Thaw Units Tanks A.I. Kits Arm Service

Eldon & Kathy Starr

Rebecca, Brant, and Blaine Mettler Photo by Rural Route Creations

210 Starr Dr • Stapleton, NE 69163 bullbarn@bullbarn.com • 800-535-6173 www.bullbarn.com GELBVIEH WORLD |

25

GW OUT IN THE FIELD

Merchandising

By Tom Strahm Successful seedstock or purebred cattle operations spend as much time developing and maintaining a marketing program as they do a breeding program. A quality product is something worth marketing.

You’ve probably heard or even said, “Marketing is more than just selling cattle.” Or, “Marketing is more than advertising.”

One synonym for marketing is merchandising.

Merriam-Webster defines merchandising as: sales promotion as a comprehensive function including marketing research, development of new products, coordination of manufacture and marketing, and effective advertising and selling.

There are many different aspects and components to a comprehensive marketing plan, and I won’t attempt to address all those components in detail in this article.

Some of the following items would be included: • You have a clear vision of what your product is.

That might include your breeding philosophy and what type or kind of cattle you’re striving to produce.

• You have already identified your potential customer base. You know who your target audience is, and what their needs and expectations are.

• You have chosen what type of sale format you’re going to use.

• You have determined the date and location of when and where the sale is going to be held.

Remember, you can have great cattle, but if nobody knows about them, it will be difficult to sell them at a price you’re happy with.

I want to spend a little time discussing how important it is to allocate time and financial resources to advertising and promotion.

A successful marketing plan includes a budget for advertising and promotion. Developing a budget can be a daunting challenge because of the many ways to approach the task. Percentage of gross revenue is one of the more favored methods of budgeting because it allows your spending to fluctuate as your revenue changes.

I’m going to suggest that you start with budgeting 10% of projected gross sales for advertising and promotion.

26 | DECEMBER 2020

However, suggestions from marketing professionals will vary greatly, and this will change depending on your circumstances.

Developing a budget provides guidance through the process of keeping costs in line while prioritizing the different forms of media you want to use to reach your target audience.

Our world is becoming increasingly digitally-centered and there are many digital options for advertising. Most people and operations probably have a website, but if you don’t, now would be a good time to start one. You can create one yourself or hire a website design firm or person to develop it and maintain it. If potential customers can’t find you online then the effectiveness of your marketing campaign will likely be diminished.

Other digital advertising options include digital ads on other websites, email blasts, and an abundance of social media platforms.

Some people think print advertising is dying, but it should not be forgotten. Print is still a very trusted and respected type of advertising. This could include print ads in magazines, and direct mail advertising.

Broadcast advertising that includes radio and TV also have the potential to reach a very large audience and could be a consideration.

Bottom line, successful marketing plans utilize a combination of different forms of advertising media to reach the target audience.

Make time to get in the country. Visit your customers and potential customers when you’re not trying to sell them something. Call them sometime other than the week before your next sale. Help them market their feeder cattle. Nothing will be better than establishing a personal relationship.

Marketing typically drives revenue rather than the reverse in most successful businesses.

Effective marketing is essential to the profitability of your seedstock operation. There are many marketing methods to choose from that can be implemented as part of your program. Develop an individual marketing program, including product development, genetic improvement, promotion, and customer service that best fits your operation. Continue to evaluate what you’re doing and make any adjustments to your marketing programs as is appropriate. D

It's time to book your winter/Spring Sale Dates!

Gelbvieh Auction

Visit or call Rance Long 918.510.3464 or Jeff Stansberry 615.479.1852 for details.

GELBVIEH WORLD |

27

GW DATA BULLETIN

Recapping Changes to Carcass EPDs

By Tonya Amen, Ph.D., AGA Breed Improvement Consultant You may have noticed some changes to the American Gelbvieh Association’s (AGA) suite of carcass expected progeny differences (EPD) recently. These movements were caused by updates that were made to breed effects used in the carcass evaluation. As part of the normal maintenance, it is important to update these effects from time to time as breeds change due to selection.

Due to lack of actual carcass data being submitted, the International Genetic Solutions (IGS) genetic evaluation uses US-MARC breed effects instead of effects from data in the evaluation. This is common with traits that have limited records, as it is impossible to find enough contemporary groups with breed comparisons to make evaluation of breed effects possible from data submitted by members. In situations like this, it is best to use estimates from scientific literature. These literature estimates are typically from studies that had breeding systems specifically designed for the purpose of obtaining

28 | DECEMBER 2020

breed effects and are much more reliable than what could be obtained from field data.

The result of the breed effect update is illustrated in the percentile rank graphs below – for each graph, the percentile ranks are on the horizontal access and the trait EPD are on the vertical access. Each of these tables is for active sires. You can see that carcass weight shifted upward about 8 pounds. REA also saw a slight increase, while marbling shifted downward slightly.

These shifts will be reflected in comparing bulls with the same breed percentage -- the EPD for bulls of the same breed or breed percentage likely shifted, but the ranks should have stayed relatively the same. However, for bulls of different breeds, or those with different breed percentage, there may have been reranking.

To look at changes in genetic trend and percentile ranks for other categories of animals, please visit the AGA Online Registry Service. You’ll find links to the tables immediately below the login information on the left-hand side of the page. D

TENTATIVE SCHEDULE FRIDAY, JANUARY 1

Cattle Arriving & Stalling

MONDAY, JANUARY 4

Gelbvieh and Balancer Junior Heifer Show Gelbvieh and Balancer Bull Futurities

TUESDAY, JANUARY 5

Gelbvieh and Balancer Heifer and Bull Pen Show Gelbvieh and Balancer National Sale

WEDNESDAY, JANUARY 6

National Gelbvieh and Balancer Show

Cattlemen’s Congress entries close on November 20. Junior breeding heifers must be in the name and possession of a junior exhibitor by December 1.

Late entry and substitution deadline is December 10. Visit the Cattlemen’s Congress website to keep up to date on the latest information.

MAKE PLANS TO ATTEND! Due to the recent postponement of the 2021 National Western Stock Show, the American Gelbvieh Association board of directors made the decision to hold the 2021 Gelbvieh and Balancer® National Show and 2021 Gelbvieh and Balancer National Sale at the Cattlemen's Congress taking place January 4-17, 2021, in Oklahoma City, Oklahoma.

GELBVIEH WORLD |

29

GW SALE SEASON PREP

Putting Genetic Selection First in Commercial Herds

By Rebecca Mettler We know that seedstock producers spend a tremendous amount of time prepping for a production sale, but how much effort should commercial producers exert throughout the year to bring quality genetics into their herd?

After all, the selection of herd sires has a dramatic impact on an operation for an extended period of time. Roughly 75% of the genetics within the herd are influenced by the last three generations of herd sires in an operation. When put in hard numbers, it’s difficult to deny the importance of genetic selection.

Have I worked to build a relationship with my seedstock supplier? Do they understand my operation?

It’s been said that the two most important professional relationships for commercial cattle producers are with their seedstock supplier and their herd veterinarian. It’s important to find a seedstock supplier that understands your operation. Create a long-term relationship with a seedstock supplier who works to provide genetic solutions for their customers’ needs, whether that be with detailed data surrounding the bulls they sell or in the customers service they provide after the sale.

Furthermore, does my seedstock supplier place the needs of the commercial cattle producer as a high priority?

Commercial producers should seek out genetics from seedstock suppliers who understand and value the commercial beef industry. If your operation’s goal is to produce feeder calves that are productive and profitable throughout the beef supply chain, find genetics that will produce the optimal combination of growth, muscularity, marbling and carcass yield.

Am I paying attention to the right selection tools when shopping for bulls?

While raw performance data such as actual birth weight is often provided in sale catalogs, EPDs are a much more accurate measure of performance for breeding animals. The additional information including, the animal’s own performance, all closely related relatives, and the addition of genomic information, makes them a great genetic selection tool to help minimize risk.

30 | DECEMBER 2020

Genomic-enhanced EPDs provide additional information above and beyond progeny and pedigree records. Specifically on young animals with very little information, genomic data has the potential to greatly increase the accuracy of an EPD. Confidence in an animal’s EPDs earlier in life means that buyers can more reliably predict the performance outcomes of using unproven animals in their breeding herd.

EPD accuracy is another important tool that bull buyers can use to help minimize risk in selecting animals for their bull battery. EPD accuracy is defined as the strength of the relationship between an EPD and a sire’s true genetic value.

EPD percentile rank is one of the most underutilized genetic selection tools in sale catalogs. Percentile rank compares an animal’s EPDs to similar animals, such as Gelbvieh or Balancer® non-parents for yearling bulls.

These rankings are useful for a potential buyer to quickly see how a sale animal ranks against other animals for each specific trait.

SALE SEASON PREP GW To aid in the process of multi-trait selection, selection indices can be used when selecting a herd sire to impact profitability of an operation so choose the selection index that best fits the objectives of the operation. The American Gelbvieh Association (AGA) produces indices such as $Cow (represents the genetic value in dollars of profit of an animal when retained as a replacement female relative to other animals in the herd), Total Maternal (combines growth and milk information as a prediction of the weaning weight performance of calves from a sire’s daughters), FPITM (which stands for feeder profit index, is designed to aid producers in selecting sires whose progeny will perform in the feedlot and are sold on a grade and yield standpoint), and Efficiency Profit Index (EPI, which was developed to aid producers in selecting for more feed efficient cattle that still have acceptable amounts of gain).

After the sale, did the bull supplier transfer ownership of the animal into my name at the Association level?

The transfer of registration/ownership is an important part of customer service because it offers commercial producers access to services provided by the AGA. Once a customer is in the AGA system, the flow of information from the association begins. First, the customer receives a subscription to the Gelbvieh World and The Profit Picture in order to stay in touch with AGA activities and

services. Additionally, the animals’ EPDs are kept current through the weekly genetic evaluation so that ranchers may keep up to date with their bull batteries, which in turn results in more informed breeding decisions and future bull purchases.

Do I utilize AGA programs to help market my Gelbvieh-influenced offspring?

Gelbvieh and Balancer® customers also have greater access to AGA marketing staff and services designed to assist the commercial producer in various aspects of the commercial sector. Balancer® Edge is a source and age verification program for feeder cattle sired by Gelbvieh and Balancer® bulls. This program, a partnership between IMI Global and AGA, gives producers the opportunity to participate in a breed-identified feeder calf marketing program with the option to customize. Feeder Finder is a free email service offered by AGA to promote and assist in marketing load lots of Gelbvieh and Balancerinfluenced feeder cattle. An email blast is sent to feedyards and potential buyers to notify them when load lots of feeder calves are available. Producers are invited to use this service whether they sell cattle by video auction, traditional livestock barns, or private treaty.

For more information about these or other programs and services offered by the AGA, please visit Gelbvieh.org or contact the AGA office at 303-465-2333. D

GELBVIEH WORLD |

31

GELBVIEH

AMERICAN GELBVIEH JUNIOR ASSOCIATION

A letter from the AGJA President:

A Year in Review Members of the Gelbvieh Associations, With the blessings of another trip around the sun, here we are. What a year it has been! The year 2020 has brought its fair share of hardships and struggles, but as I think back to our journey here, four words come to mind: reflect, reset, remind, and rise.

REFLECT. As a junior board, we were able to use the

last year to reflect over the board’s actions, the voice of the membership, and the trends of the industry. At our annual fall board meeting, we made a conscious effort to talk through every situation, every concern, and every gratification we were introduced since our spring board meeting and the 2020 Junior Classic. Through thorough reflection, our team was able to reset.

RESET. During our fall board meeting, our team

challenged each other to be considerate of outcomes, conscious of decisions, and creative with new ideas.

After the feats we faced earlier in the year, “hitting the reset button” seemed like the best option. We do not need crazy new ideas and sudden change, but we do need consistency and transparency. That is what we are focused on.

REMIND. I speak for the entire junior board when I say

this year has served as a great reminder for why we are

32 | DECEMBER 2020

here. We were elected to our positions to serve you, the membership. Our role is to be active and engaged with your thoughts, your voices, and your experiences. With so many changes this year, and with many shows being cancelled, our team was thrilled to be able to do what many were not: let our kids show! At the end of the day, that is what it is all about… coming together as a family and providing personal, professional, and educational opportunities to our membership.

RISE. As I have said before, I have confidence in our

team’s ability to take our junior program to the next level. The past year brought enough turmoil and negativity to last a lifetime; it is time to rise together.

With each of our board members setting bold goals for ourselves, we are ready to walk into the New Year with clear minds and positive attitudes.

2020 AGJA Route 66 Classic Our association was fortunate to be able to host our annual show, the 2020 AGJA Route 66 Classic in Springfield, Missouri, July 5-10. With members arriving from as far as Wyoming and North Carolina, we had a great turnout for the week. Rather than going into too much detail, I will instead encourage you to read the Junior Classic Recap by Cody Forbes in the August edition of Gelbvieh World.

Now, I would like to express gratitude to all those who made junior classic possible. Thank you to the host state of Missouri, Jake Renner and the rest of the AGA

staff, and all Junior Classic sponsors. On behalf of the junior membership, thank you for your dedication to our junior program. Your hard work and generosity do not go unnoticed. As I said at this time last year, there is no better way to promote and grow the Gelbvieh breed than to ensure it has a future. By investing in the junior program, you are investing in the future, and let me tell you, the future looks bright.

Junior Advisors A few months ago, long-time junior advisor Emily Griffiths, Kendallville, Indiana, retired from her position.

On behalf of the junior board and the entire junior membership, I would like to thank Emily for all her time and investment in the junior program. Emily, you will be greatly missed by our team. Thank you for all you have done, not only for the junior board but for the Gelbvieh breed in its entirety.

As you know, when one door closes, another opens… or in this case, two! We are pleased to have added Tom Vehige, Billings, Missouri, and Lori Maude, Hermosa, South Dakota, to our team as junior advisors. Tom and Lori have been with us for a few months now, but their introduction is presented, nonetheless. We look forward to working with you both!

What is next?

Here it is… the loaded question: what is next? I am not sure about you, but I have asked myself this many times over the past year. I would typically use this space to provide an update on the numerous conferences, shows and events the junior board was active in attending, but this year obviously looked a little different. So, instead of thinking of what could have been, let us redirect focus on the opportunity for the future.

This January, the Gelbvieh breed will be hosting its national show and all corresponding events at Cattlemen’s Congress January 1-17, 2021 in Oklahoma City, Oklahoma. We look forward to seeing you there!

Do not forget to visit with a junior member about purchasing raffle tickets for the AGJA Donation Heifer Raffle sponsored by Beastrom Ranch. The winner will be drawn during the 2021 AGA National Sale at Cattlemen’s Congress on January 6, 2021.

Unforeseen circumstances pending, the junior board will have directors present at the following events this spring and summer: Cattlemen’s Congress in Oklahoma City, Oklahoma; AGA spring board meeting; AGJA spring board meeting; IGS Youth Leadership Summit, Washington D.C.; and the Cattle Industry Convention and NCBA Tradeshow in Nashville, Tennessee. We will also be serving the junior membership at our summer regional shows and junior classic. We look forward to having the chance to bring our members together for such incredible networking and educational opportunities.

Aside from the events we hope to attend, we will also remain active in fundraising for our junior program and we encourage you to do the same. Not only will we continue to sell raffle tickets for the AGJA Donation Heifer Raffle, but we will also continue our online semen auction in the spring, and our junior classic awards sponsorship calls. Please know we are grateful for any support you are able to provide.

Thank you In closing, I would like to express my gratitude to each of you. Thank you for believing in our junior program. I know it is not always easy to make it all happen (shows, contests, etc.), but I am sure glad you do. I cannot think of a better way to for our youth to develop a passion for

GELBVIEH WORLD |

33

cattle and the agricultural industry than to have the extraordinary opportunity to be involved in this youth organization. It is an honor to serve you.

If you have any questions or comments for the junior board, please do not hesitate to contact us. We would love to hear from you!

plans to attend Bryan College of Health and Sciences in the fall of 2021. Alexx and her family own and operate Cedar Top Ranch where the family focuses on raising maternal cattle and raising bulls for the commercial industry. The family also has Bull Barn Genetics.

Madalynn Welsh is from Franklin, Nebraska where she

Meet the Junior Board

attends high school and assists her family in managing their small herd of Gelbvieh cattle. Madalynn is a senior and is active in FFA, 4-H, cross country, National Honor Society, student council, and more. Although she has yet to choose a college, Madalynn currently plans to pursue an undergraduate degree in biomedical sciences with a minor in agricultural communications. This is Madalynn’s second year as a board member. She is honored to serve the association as the vice president of leadership and development and is excited to see where this journey will take her.

Grace Vehige, president, is serving her fourth year on the

Cade Cameron, secretary, is serving his second year on the

My final comment is one my dad and I have been saying it since spring; it is a statement I think every cattleman or cattlewoman has said sometime in their life: “It will be better next year.” By golly, I sure hope it will, but nonetheless, we are in it together. Merry Christmas and Happy Holidays!

Sincerely, Grace Vehige, AGJA President

AGJA board. Grace and her family are proud of their operation’s growth over the past few years. T Bar S Cattle Company is located in Billings, Missouri, where Grace calls home. Grace is a first-year graduate student at Texas Tech University. She is working to achieve her master’s degree in agricultural communications and is employed by the Texas Tech University Department of Agricultural Education & Communications as a teaching assistant.

Grace is currently serving the Agricultural Education and Communication Graduate Organization as the outreach chair. She is looking forward to finding ways to stay involved with the junior program following her retirement from the junior board next June.

Alexx Starr, vice president, is serving her third year on the AGJA board of directors. Alexx is a sophomore at Mid-Plains Community College, in North Platte, Nebraska, working towards a degree in nursing. She

34 | DECEMBER 2020

AGJA Board. He comes from a small town in southeast Iowa called Danville. He and his family operate Prairie Grove Gelbvieh, where they have around 100 head of cattle. Cade is currently attending Des Moines Area Community College (DMACC), majoring in agricultural business. He will graduate in May with his degree in agricultural business and will transfer to Iowa State University, where he will be majoring in agricultural education. Cade keeps busy by staying involved on campus. He is an officer for the DMACC Agri-Business Club, a member of the DMACC Student Activities Council, and is a Student Ambassador.

Cody Forbes, treasurer, resides with his family on their

ranch near Willow Lake, South Dakota. The Forbes family has a registered Gelbvieh and commercial operation, as well as a large flock of commercial ewes.

Cody and his brother Wyatt also run a small flock of

club lamb ewes and market club lambs to area 4-H kids each year. Cody works on his family’s ranch and also operates a small welding business. He has been involved in the AGJA since he was eight years old and has attended countless events across the country. Cody’s goal as a director is to increase membership within the junior association as well as encourage members to seek election to the junior board. Cody is passionate about the Gelbvieh breed and is excited to serve another year on the junior board.

Brooke Nowack, director, is from Owensville, Missouri.

Brooke helps operate Nowack Cattle Company along with her parents, Jared and Caisie; her sister, Cameron; and her grandparents, Gib and Debbie Nowack. Their farm is a Missouri Century Farm and has been in their family since the 1860s, in the seedstock business since 1948, and raising and showing Gelbvieh cattle since 1991. Brooke says going to shows and being involved has brought the best people and friends into her life. She has served as AGJA intermediate ambassador in the past, and she is currently serving her second year as a director on the AGJA junior board. Brooke says she can without a doubt say that this association is like a second family to her. Brooke is a freshman on the livestock judging team at Northeastern Oklahoma A&M College. One day, Brooke hopes to become a fertility specialist to help people make families, as well as continue working with her own family on the farm.

Karley Rumfelt, director, is serving her first year on

the AGJA board. Karley has been a member of the American Gelbvieh Association for seven years now.

She loves being a part of an association where she can lead and influence others continuously. Karley’s family has been involved in the AGA since the early 2000’s.

Rumfelt Farms, is located in Phillipsburg, Missouri.

Karley is currently attending college at Ozarks Technical Community College, where she plans to graduate in the fall of 2021 with an associate of arts in business. She then plans to transfer to Missouri State University where she will pursue and graduate with a bachelor’s degree in agricultural business.

Rachelle Anderson is serving her first year on the AGJA board. She was raised on her family farm, Red Maple Gelbvieh, in Jamestown, Kansas. Rachelle is a freshman at Northwest Missouri State University where she is studying animal science and agricultural data and informational technology. At Northwest, she is involved in Collegiate FFA, Block and Bridle, and Northwest Cattlemen’s. Rachelle is excited and thankful to be elected to the AGJA Board of Directors.

Preston Dunn, director, is serving his first year on the AGJA board. Preston’s family owns and operates Sandy

Knoll Farm located in St. John, Kansas. The Dunn family has run Gelbvieh purebred and Balancer cattle since 1982. Preston is a junior at St. John High School.

He participates in many school activities, including basketball, 4-H, and FFA. Preston enjoys working on his family’s farm and ranch. He started his Gelbvieh herd when he was seven and has continued to grow his herd since. Preston finds data collection to be very important and enjoys using it to make better informed breeding and culling decisions. He sells his bulls and females alongside his family’s through Seedstock Plus. Preston is excited to meet new people and help represent the Gelbvieh breed as a board member.

Danielle (Dani) Stock, ex-officio, is from Waukon, Iowa.

Dani is currently a junior at Iowa State University, double majoring in animal science and genetics. After graduation, Dani plans to pursue a Ph.D. in animal breeding and genetics or reproduction. She does not get back to her family’s operation, Crooked Creek Cattle Company, very often, so she spends many hours on the phone discussing selection decisions with her father and brothers. Her family prides themselves on breeding cattle for the commercial producer. Dani’s goal for her last term is to give back to the organization that has taught her so much. D

AGJA Members Complete Their Final Year The American Gelbvieh Junior Association would like to wish the following AGJA members good luck in their future endeavors as they complete their final year with the AGJA. Campbell Martin - Bucklin, Kan. Blake Bauer - Fairbury, Neb. Luke Rash - Macon, Mo. Nicole M Welke - Osseo, Wisc.

Morgan Winchester - Jasper, Mo. Grady Hammer - Wallace, Kan. Trey Struck - Hartford, S.D. Mitch D. Garcia - Las Animas, Colo.

Colton Spencer - Aurora, Mo. Brooke Ann Thull - Oldham, S.D. Cierra Dockter - Medina, N.D. Dalton Dockter - Medina, N.D. Kelsey Woodrum - Campbellsville, Ky. Sarah Elizabeth Mapel - Mount Sterling, Ky. Jade Lecy - Grand River, Iowa GELBVIEH WORLD |

35

GW COMMERCIAL CORNER POST

Do You Know the Difference Between 9% and 7% Crude Protein Hay?

By Hannah Greenwell, Nebraska Extension Educator When feeding harvested forages to the cowherd, you need to know what you have in order to know what to feed. This is vital when faced with some of the challenges we have seen in the past couple years such as flood, excessively cold and harsh winters, and drought. Overfeeding spends money unnecessarily and can deteriorate your bottom line. Underfeeding results in thin cows, which can lead to calving issues and disappointing conception rates.

What is the difference between hay that tests 9% crude protein (CP) on a dry matter (DM) basis versus hay that tests 7%? The easy answer is 2%, but what is the difference between these two hays when it comes to meeting cow requirements? A 1,300 lb, spring-calving cow in the second trimester (fall/early winter) requires 1.6 lb of CP as a portion of her dry matter intake. If all the factors were in your favor putting up hay this year and it tests at 9% CP, divide 1.6 lb of required CP by .09 (percent CP in your hay) requiring the cow to consume 17.8 lb DM of that hay to meet her protein demand. This calculation is illustrated here:

protein, which is the equivalent of 19 cow’s daily protein requirements.

If the hay is the next step lower quality, say 5% CP (DM basis), the question becomes can that 1,300 lb cow physically consume enough hay to meet her requirements?

36 lb of as-fed intake is the equivalent of 2.77% of BW on a 1,300 lb cow just to meet the CP requirement.

Given the likely digestibility associated with 5% CP hay, she cannot physically consume enough dry hay to meet her daily nutrient requirements. Therefore, a supplementation strategy should be established before using that lower quality hay.

Based on USDA reports, Nebraska grass hay price for Fair Quality (5-9% CP) large rounds is $82/ton. The 2% CP difference for the 300-cow herd amounts to a $68.31 difference each day, or $2,050 a month. It only takes an $18 forage sample to tell you what you have, so you know what to feed. Truly, the answer to whether you know the difference between 7% CP hay and 9% CP hay is, “yes, I got my forages tested”.

If hay did not test as well, here is the same calculation with the 7% CP hay:

That 5-lb difference on an individual animal level is not overwhelming, but when multiplied by the Nebraska average herd size of 94, that is a daily difference of 470 lb of DM (522 lb as-fed) for the herd. Extrapolate further to a producer with 300 cows. That producer would have to feed 1,500 lb DM (1,666 lb as-fed) more of the 7% CP hay each day. Just that 2% CP difference equals more than an entire bale each day. Or, examining it on a protein provided basis, you shorted that herd by 30 lb of

36 | DECEMBER 2020

Source: University of Nebraska-Lincoln

DON’T MISS THESE

Sweepstakes

Support the AGJA members by purchasing 2020 AGJA Donation Heifer Raffle Tickets!

ALL PROCEEDS BENEFIT AGJA PROGRAMS • • • •

Drawing takes place during the AGA National Sale, Tuesday, January 5, 2021 Tickets are $10 each or $50 for 6 tickets Contact an AGJA member for tickets or visit Gelbvieh.org.

Tickets and payment may be returned to the AGA office by December 27, 2020 at: 1001 S. 70th Street, Suite 215, Lincoln, NE 68510

A special thank you to Beastrom Ranch for their donation of this female!

BEA MS SWEEPSTAKES 1000H AMGV1495086 BEA 6350D x BEA 7120E

GW SEEDSTOCK MARKETING

Gelbvieh and Balancer® Sale Data Analysis

O

By AGA Staff

ne of the missions at the American Gelbvieh Association (AGA) is to provide members with informative tools to help them produce and market quality Gelbvieh-influenced genetics that are demanded in today’s beef industry. Sale data is one piece of marketing information that can be helpful to seedstock breeders as they prepare for the upcoming sale season and beyond.

The AGA team and breeders from across the country have extensively tracked the results of Gelbvieh and Balancer® production sales for the last two years and the AGA has analyzed the resulting data. The price trends that have been discovered allow breeders and the Association to measure the demand of Gelbvieh and Balancer genetics while taking a deeper look into what areas are collectively important to the commercial beef producer. Take a look of some of the take aways from the spring 2020 sale season.

if they were DNA tested for coat color and proven homozygous black they averaged $3,982.41.

There were 740 animals that were DNA tested for horned/polled. Proven homozygous polled animals sold for an average of $4,123.

In 2020, there were 41 sales reported with 2,671 bulls sold and 471 females sold, which totaled 3,142 animals sold. It’s important to keep in mind that only a subsection of sales were reported. However, the AGA welcomes all members to submit sale data.

There were 1,769 animals that received genomicenhanced EPDs (GE-EPDs) by DNA testing on AGA’s Genomic Option 1 (GGP-HD), Genomic Option 2 (GGP-LD), or Genomic Option 3 (GGP-uLD) sold for an average of $3,948, which was $435 more than an the average of animals without GE-EPDs.

The average price for bulls was $4,040 and the average price for females was $2,153 with the average animal selling for $3,757.

There were 597 red-hided animals sold for an average price of $3,923. There were 2,476 black-hided animals sold for an average price of $3,753. Out of these animals

38 | DECEMBER 2020

The AGA plans to continue collecting and analyzing sale data in the years to come. The AGA encourages members to participate in this project by submitting sale data in the future. Members interested in submitting their 2021 sale data should contact the AGA office at 303-465-2333 or email info@gelbvieh.org. D

SEEDSTOCK MARKETING GW What’s in Your Catalog?

By AGA Staff A lot of information is included in a sale catalog. This year, make sure that the information that you do put in the sale catalog is working hard to promote your cattle and your breeding program.

Sale information: Make sure to list the sale date, location, and start time on the cover. It seems like a simple thing that doesn’t require a reminder, but it can be such an obvious detail that it’s easily overlooked! You want your firsttime customers to make it to your sale, so make sure good directions to the sale facility are included. Then of course, contact information; providing an open line of communication gets people calling for information on the sale cattle.

Catalog information: You know what data you are putting in your catalog, but do you customers know? Most catalogs have abbreviations for DNA tests, breed percentage, etc. In the first few pages of the catalog include a key to the description of those acronyms. You should also provide definitions of each expected progeny difference (EPD) included for the lots. Descriptions and definitions are always good information to have, especially for those first-time customers who many not be too familiar with association specific EPDs. Listing EPD breed averages is another point of reference for your customers to make selection decisions easier. Let customers know where the bulls stand in comparison to the breed average.

Of course, EPDs will be included for each lot, but do you also supply the percentile rankings under each EPD? Percentile rank is one of the best tools for customers to gauge where that animal ranks against the other cattle in the breed for that particular EPD. If a yearling Balancer® bull has a percentile ranking of “5”, then that means he’s in the top 5 percent of the breed and only 5 percent of the non-parent Balancer bulls in the breed are more favorable than him for that trait.

Genomics testing adds additional accuracy to an unproven animal’s EPDs. Traditionally, accuracy

increases when phenotypes (i.e., individual weights and progeny data) have been recorded. DNA testing and genomic enhancement of EPDs adds increased reliability to an unproven animal’s EPD profile and provides a better picture of that animal’s genetic potential.

Footnotes are a great opportunity to discuss details unique to the animal or its pedigree such as how productive the cow family has been or the udder quality of the dam, etc. However, be cautious of lengthy footnotes, you want to be concise with the right amount of information. Longer footnotes can deter customers from reading it, plus it adds to your page count.

Pictures are also a great way to show the quality of your cattle. The saying, “Pictures are worth a thousand words,” couldn’t be truer with a sale catalog. But, make sure pictures are done correctly. Bad photos could potentially impact how many people attend the sale and place bids. It matters how an animal is standing and the angle of the shot. If you take pictures, do them right.

Catalog production: Catalog layout matters. A well-thought-out design makes looking through the catalog a much more pleasurable experience. It’s easy to appreciate a catalog that is laid out well with consistency from page to page.

The data should be highlighted just enough so it stands out but not too obnoxious. Lot numbers need to be easily visible with large enough font to quickly pinpoint during a fast-paced sale. If sire groups are highlighted, make sure that sire is easily found and there is no confusion on where his progeny start. Also, it is always good to find a strong cover photo.

Proofreading the catalog is probably one of the most important things. It’s easy to look at it so many times that things start to run together. That is why we would recommend two things. First, give yourself a few days between finishing the final draft and uploading to the printer. This gives you a break from it and you can go back with fresh eyes. Second, have someone look through it that hasn’t been involved in the process but understands sale catalogs. They will catch things that you didn’t and help make that final draft perfect! D

GELBVIEH WORLD |

39

GW AGA NEWS

Slater Selected in Cattle Business Weekly’s 15th Top 10 Ag Industry Leaders Under 40

This October the Cattle Business Weekly newspaper based in Philip, South Dakota, announced its newest class of Top 10 Industry Leaders Under the Age of 40.

This is the publication’s 15th year to select a group of men and women who are contributing to the current and future success of the cattle industry.

The Top 10 Industry Leaders group is routinely people involved in production agriculture or serve in an affiliate industry. These are cattle ranchers, breed association representatives, auctioneers, educators, ag bankers, advocates, and agri-business owners. They are picked from a nine-state area that serves as Cattle Business Weekly’s readership area.

Named to this year’s class of Top 10 are Trey Wasserburger of TD Angus at Rishel Ranch from North Platte, Neb.; Executive Director of the American Gelbvieh Association, Megan Slater, Lincoln, Neb.; Joe Epperly, Director of Genetics and Sales for Wagonhammer Ranches, Albion, Neb.; Jordan Tierney, Miss Rodeo America, of Oral, S.D.; Sterling and Ty

40 | DECEMBER 2020

Eschenbaum, of the purebred seedstock operation Wienk Charolais, Lake Preston, S.D.; Justin Fruechte, Ward, S.D., Director of Sales with Millborn Seeds; ag entrepreneurs Zach and Laura Benson, Crooks, S.D.; Dallas Hoffman of Hoffman Angus cattle operation, Wheatland, N.D.; ag loan officer Jack Buckley, Mandan, N.D., with Farm Credit Services of America and champion livestock auctioneer Russele Sleep of Bedford, Iowa.

“We have been privileged for the last 15 years to be able to recognize individuals who are truly making a difference in the cattle industry,” says Donnie Leddy, Cattle Business Weekly owner and publisher. “Being able to honor them in our annual herd reference guide magazine is always a highlight for us.”

You can read more about these Top 10 individuals through The Cattle Business Weekly print publication or online at www.cattlebusinessweekly.com. D Source: Cattle Business Weekly

GW JUNIOR CONNECTION GW tips and tricks to help you better reach and grow your customer base:

By Grace Vehige If one thing is certain, it is this: digital is the marketing move. Do not get me wrong, I am an avid supporter of print media. I think there is a lot of power in a tangible marketing product. However, one of the most important rules in marketing and advertising is knowing who your audience is and understanding their needs.

Over the years that I have been studying agricultural communications, I have been attentive to the societal changes that impact our industry, one of those changes being technological innovations.

We are in the era of technology and new forms of communication. Even in the agricultural industry we are seeing the target audience becoming more diverse.

There are those who do not recognize social media as an effective form of communication; there are those who utilize social media from time to time but only when it is convenient; and there are those who are dependent on social media for most forms of communication. No matter the realm you fall into, the fact of the matter is this: the younger generations are influenced by social media, and they make buying decisions based on that.

Invest in the future.

If your primary customer base falls into the realm where social media is practically nonexistent, consider this: who is the next generation to take over those operations?

The sons, daughters and grandchildren, all who are technologically savvy. Now, I am not writing this to try to convince you that digital advertising is better than print or vice versa. However, I think the first step toward a more effective marketing strategy is recognizing the change at hand. Therefore, here are a few social media

Jake Renner Member & Youth Activities Coordinator 303-465-2333 • jake@gelbvieh.org Andrea Murray, Adult Advisor Kingfisher, OK • 405-368-9601 murrayfarm@pldi.net Lori Maude, Adult Advisor Hermosa, SD • 303-809-3789 lori.maude@gmail.com

Tom Vehige, Adult Advisor Billings, MO • 417-772-2002 tbarscattle@gmail.com

1.

Develop a brand identity: Another important marketing concept is having a developed brand identity. Ideally, you would utilize the same branding materials you would for print media, but you incorporate that same imagery and messaging on social media platforms.

2. Post frequently: Social media operates using algorithms. In simple terms, if you do not post frequently to your business page, your posts will have a lesser chance of crossing the content feed of your followers. It is especially important to post frequently if you have an upcoming event such as a sale. It is recommended to post multiple times per week a few months prior to your sale day in order to achieve adequate advertising.

3. Be conscious of content: Social media has the potential to be a great marketing tool to advertise your brand and your operation. A single post can reach a large audience and do so quickly. This can be both good and bad. It is important to ensure the content you are sharing to social media depicts the beef industry in a positive light.

Perception is reality, so it is essential to provide quality content at all times.

Overall, there is no black or white solution to improving your marketing strategy. It is ultimately up to your audience’s needs, your budget, and your willingness to adapt. Change is not always fun, but sometimes it is necessary. The AGA office does a great job engaging the membership on social media. If you are unsure about your next step, check out the AGA and AGJA social media pages on Facebook and Instagram. D

Grace Vehige, President (2017) Billings, MO • g_vehige@hotmail.com

Danielle Stock, Ex-Officio (2018) Waukon, IA • danielle.m.stock@gmail.com

Alexx Starr, Vice President (2018) Stapleton, NE • lexi.starr@icloud.com

Brooke Nowack (2019) Bland, MO • victoria2020brooke@gmail.com

Madalynn Welsh, V.P. of Leadership (2019) Franklin, NE • madalynn.welsh@outlook.com Cade Cameron, Secretary (2019) Danville, IA • cameroncade15@hotmail.com Cody Forbes, Treasurer (2019) DeSmet, SD • forbesbros.livestock@hotmail.com

Karley Rumfelt (2020) Markle, IN • karleyrumfelt2@gmail.com Rachelle Anderson (2020) Jamestown, KS • reanderson522@gmail.com Preston Dunn (2020) Saint John, KS • prestondunnksu@gmail.com

GELBVIEH WORLD |

41

GW MEMBER BENEFITS

Get to Know the AGA’s Member Programs

By AGA Staff

The American Gelbvieh Association (AGA) understands that the organization’s health is directly tied to the success of its members and their customers. Therefore, the AGA is dedicated to providing the potential for stakeholder profitability. Providing programs and services that are of value to the membership is of upmost importance.

Carcass Data Collection Project The Carcass Data Collection Project is the latest breed improvement initiative designed for the benefit of AGA members and their customers. The focus of this project is to provide vital genetic information to re-charge the carcass database and enhance the predictability of current selection tools.

The AGA is committed to providing its membership with powerful and reliable tools for genetic improvement.

Expected progeny differences (EPDs) related to carcass traits often maintain lower accuracies due to lack of carcass data submitted on Gelbvieh and Balancer®-sired progeny.

Lower EPD accuracy limits the rate of genetic progress for carcass traits. Even though carcass traits are highly heritable, the prediction power of carcass EPDs is currently limited by the number of collected/submitted carcass records. Lack of carcass records also restricts the utility of genomic marker effects.

The Carcass Data Collection Project is designed to deliver AGA members and their customers the opportunity to submit carcass data on Gelbvieh and Balancer-influenced genetics, providing an avenue for harvest data on terminal cattle to be paired with genotypes and incorporated into the genetic evaluation. Such phenotypic and genotypic data will provide Gelbvieh breeders with tools to make their management decisions more efficient and accurate.

Ultimately, the Carcass Data Collection Project aims to increase the carcass record database and enhance the predicting power of genomic panels.

Expanded Membership Services Members of the American Gelbvieh Association (AGA) choose the path to becoming a seedstock supplier for various reasons. Seedstock suppliers also have different expectations, goals, and ambitions for their respective operations. The AGA recognizes that the variations within the membership, due to operation size and the ambitions of each breeder, result in the potential need for varied services the AGA offers to its members.

42 | DECEMBER 2020

The AGA strives to accommodate the various needs of our members, and in doing so has initiated the “Accelerator,” “Amplifier,” and “Actuator” program? These three programs are designed for AGA members who would like to intensify their relationship with the AGA and would like additional services on top of what they already receive from the association.

The three different program levels are geared for both large and small members with the goal of enhancing their respective operations, through the tools and talent available at the AGA to assist in strategic planning, marketing, and genetic selection.

The Accelerator, Amplifier, and Actuator programs are specifically designed for producers that would like to improve operations, their cowherd, and most importantly expand market share. The accentuated interaction with the AGA and staff is intended to increase Gelbvieh and Balancer® presence in the commercial marketplace.

GelbviehAuction.Com and BalancerAuction.com To provide members with even more marketing opportunities, the AGA partnered with BidOnTheBlock.com to launch an online auction site for Gelbvieh and Balancer online sales. GelbviehAuction.com and BalancerAuction.com are the perfect places for semen sales, embryo sales and live lots. Contact Rance Long at 918-510-3464 or Jeff Stansberry at 615-479-1852 with BidOnTheBlock.com to schedule your sale.

Electronic Sale Catalog Extract Receive an electronic sale catalog extract to make sale catalog production much easier. The electronic sale catalog extract is a spreadsheet that includes all pedigree and performance data. Then, simply add columns to this spreadsheet with lot numbers and comment information.

From this spreadsheet you and your catalog production house should be able to merge the content into a catalog design format.

To request an electronic sale catalog extract, provide AGA with a list of all the AMGV numbers of the animals you need for the sale in either a spreadsheet or an email.

Send requests to info@gelbvieh.org. Electronic sale catalog extract requests must be received at least two business days before you would like the file returned to you.

For more information on these, or other AGA programs, please contact the AGA office at 303-465-2333 or info@gelbvieh.org. D

SERVICE CENTER GW

SERVICE CENTER All your A.I. needs!!

Bull Barn Genetics 35 Years in business

• Gelbvieh • Angus • Red Angus • Simmental • Club Calf • Salers • Shorthorn • Dairy • Charolais • Hereford

• Sheaths • Gloves • Cito Thaw Units • Tanks • A.I. Kits • Arm Service

Eldon & Kathy Starr

210 Starr Dr • Stapleton, NE 69163 bullbarn@bullbarn.com 800-535-6173 www.bullbarn.com

Cattlemen’s Connection

Specializing in

• Gelbvieh Semen Sales • Consulting • Order Buying (all purchases guaranteed) Roger & Peg Gatz (785) 742-3163 Call Toll-Free:1-800-743-0026

Visit our Web Site: www.cattlemensconnection.com

Ronn Cunningham

Are you a livestock photographer, an auctioneer, aspire to be a sale manager or graphic designer?

AUCTIONEER P.O. Box 146 • Rose, OK 74364 918-629-9382 cellular

Dan McCarty • Auctioneer • • Professional Ring Service • 970-481-5217

Put your ad in Service Center and promote your services!

Place your ad today!

303-465-2333

Subscription and Advertising Information

SUBSCRIPTION RATES: A one-year subscription to Gelbvieh World may be purchased for $35.

Members of the AGA pay $35 of their membership dues to receive a subscription to Gelbvieh World.

Gelbvieh World mails on or around the 25th of the month prior to publication date.

Canada and Mexico - $60 U.S. for one-year. Other foreign - $85 U.S. for one-year.

Gelbvieh World Advertising Rates

CLOSING DATE: Ad materials and editorial deadline is the 25th of the month two months prior to publication date. (December issue deadline is October 25th). Ads for sale dates prior to the 15th of the month of publication are discouraged.

Full Page $780 1/3 Page $392 Column inch $30

For Feb./Sept. (Commercial Editions) and June/ July (Herd Reference Edition) please call for deadline information.

STANDARD ISSUES: Full Page $717 1/2 Page $454 1/3 Page $347 Column inch $30

2/3 Page 1/2 Page Isand 1/4 Page

$562 $482 $268

Feb./Sept. Commercial Profit Picture 1/2 Page 1/4 Page

Color: Four Color $300 additional One Additional color $150 additional

$504 $309

ADVERTISING CONTENT: The Graphic Designer and/or the Director of Administration reserve the right to reject any or all advertising on any reasonable basis. Gelbvieh World and/or American Gelbvieh Association assumes no responsibility for the advertising content as submitted. Advertisers assume all responsibility for the accuracy and truthfulness of submitted advertising containing pedigrees or statements regarding performance. Advertisers shall indemnify and hold harmless Gelbvieh World and American Gelbvieh Association for any claims concerning advertising content as submitted.

Call today: 303-465-2333

GELBVIEH WORLD |

43

GW BREEDERS CORNER

WESTERN BREEDERS UPPER MIDWEST BREEDERS

ARIZONA

IOWA

The Prosser Family

928/289-2619•928/380-5149cell Winslow, AZ

GS

www.bartbar.com • info@bartbar.com

RFI Tested Balancer®, Gelbvieh & Angus Bulls Sell Annually in April at the Ranch

Ridge Top Ranch

Gelbvieh-Angus-Balancer

Neola, Iowa

Black & Polled Private Treaty Sales

Breed-leading Performance from Quality Genetics

Kevin: 402-510-8103 Al: 402-676-5292

COLORADO

NEVADA Ricky Linquist th Street inquist 1135 190 inquist

Fonda, IA 50540

Dave & Dawn Bowman

55784 Holly Rd. • Olathe, CO 81425

(970) 323-6833 www.bowkranch.com FEMALES FOR SALE PRIVATE TREATY

Jim Roelle 38330 CR 49 Peetz, CO 80747

(C): 970-520-1224 jr.plateau@hotmail.com www.plateaugelbvieh.com

Dick & Jean Williams

arms (712) 288-5349 arms

P.O. Box 156 Orovada, NV 89425 775•272•3442

“Pounds Make Profit in Your Pocket” Bulls & Heifers Private Treaty

WASHINGTON LEDGERWOOD GELBVIEH Gelbvieh • Red Angus • Balancer® Pete & Samee Charriere

509-566-8805 • LedgerwoodGelbvieh@gmail.com “Seedstock that work for the commercial cattleman

Quality livestock that Work for you Gelbvieh Carcass Quality Calving Ease Tenderness Docility

Quarter Horses Want to Please Strong Bone Intelligent Athletic

1496 Goose Creek Rd. • Raynesford, MT 59469 Ranch Phone: 406.738.4220 • BarJRGelbvieh@3rivers.net BarJRGelbvieh.com

44 | DECEMBER 2020

WYOMING

9/9

Email: rickylin@ncn.net www.linquistfarms.com

LONE OAK C AT T L E

Eric Ehresman 20963 30th St. Mechanicsville, IA 52306

hornsandthorns@netins.net

(319) 480-1564

FL

2633 Hwy 12 East • Clarkston, WA 99403

MONTANA

Gelbvieh & Red Angus

Nine Bar Nine Gelbvieh Wesley Brown

3794 Rd. 215 • Cheyenne, WY 82009 307-351-6453 • ninebar9@hotmail.com Purebred Bulls, Heifers & Select Embryos Performance BRED in, Not FED in!

Martens Gelbvieh

Gary Martens 2126 500th St • Walnut, IA 51577 712.764.5007 (H) • 712.249.5744 (C) martensgl@yahoo.com Annual Bull and Female sale in March with the Southwest Iowa Gelbvieh Group

HH H

Triple H Farms Roy & Nancy Holste 3113 260th Street Clarinda, IA 51632 712-303-0263 • 712-303-1947 tripleh1@unitedwb.coop

Bulls and Heifers for sale Private Treaty

BREEDERS CORNER GW

UPPER MIDWEST BREEDERS SwenSon Gelbvieh

Dean Swenson

17513 Hwy 10 Little Falls, MN 56345 swen@centurylink.net (h) 320.632.5848 • (c) 320.630-5536

Polled • Purebred • Red • Black

NORTH DAKOTA IDAHO

Thorstenson Gelbvieh

Selby, South Dakota Annual Bull Sale 1st Saturday in March

6700 County Rd. 19 S. Minot, ND 58701 (701) 624-2051 (H) (701) 720-8823 (C)

MINNESOTA Rob Arnold

Gelbvieh

SFI Schafer Farms, Inc.

Email: RLAGelbvieh@aol.com

Registered Gelbvieh & Balancers® Balancer

®

37740 240th Ave., Goodhue, MN 55027 Brian Schafer Lowell Schafer 1-888-226-9210 651-923-4587 brian@schaferfarm.com www.schaferfarm.com Private Treaty Bull Sale — Last Sat. in February Annually

u

u

Dennis & Sherry Gustin Family Al and Peggy Gustin Mandan, ND • 701/663-7266

Richie & Sarah Heinrich 701/320-6484 (cell) email: gustindd@wildblue.net www.gustinsdiamondd.com

We want to Keep up with AGA members.

Keith, Janice, Dustin & Britney

Please send in information to be included in the Gelbvieh World and on our website: • • •

•

Vaughn & Wendy Brian & Dee Dee 605-649-6262 605-649-9927 Gina | 605-850-9390 www.Balancerbulls.com

Items for Events of Interest News for Information Exchange Dates for upcoming shows and field days.

State Association news

605-852-2131

kvolek@venturecomm. net

SOUTH DAKOTA

Plus, add us to your mailing lists when sending out sale catalogs.

Send all items to: Gelbvieh World 1001 S. 70th Street, Ste. 215 Lincoln, NE 68510

lori.maude@gmail.com

Lori Maude 303.809.3789 (C) Ranch 605.255.4448

Hermosa, SD

If you’re not here, how does your customer find you?

Annual Bull Sale 3rd Saturday in December.

GELBVIEH WORLD |

45

GW BREEDERS CORNER

NORTHEAST BREEDERS SOUTHEAST BREEDERS NORTH CAROLINA

“Superior Gelbvieh and Balancer Cattle”

Chris & Jordan Hampton • Charles & Sue Hampton

Quality Gelbvieh, Angus & Balancer Cattle

DUANE & WENDY STRIDER, OWNERS

(336) 964-6277

ccrosscattle@yahoo.com • ccrosscattle.com

839 Davistown Rd. Celina, TN 38551 931-243-3213 H 931-510-3213 C hamptoncattlecompany@gmail.com

Registered Bulls & Replacement Females

Tucker Farms Gelbvieh & Balancer Cattle

ILLINOIS J & K GELBVIEH FARM, INC.

BULLS FOR SALE CCRO CAROLINA EXCLUSIVE 1230Y

640 McAdams Loop Jacks Creek, TN 38347 TuckerFarmsTN@gmail.com

CCRO CAROLINA LEVERAGE 3214A

THE HERD THAT CONSISTENTLY PRODUCES CATTLE WITH PERFORMANCE, CARCASS AND EYE APPEAL.

ANNUAL BULL & FEMALE SALE 2ND SATURDAY IN NOV. Private Treaty Sales Available Year Round.

VIRGINIA

Jerry & Karen Wilson 335 Gelbvieh Lane, Ava, IL 62907 618-521-8620 • jkgf88@frontier.com

REGISTERED GELBVIEH AND BALANCER®

Milton Tucker 731-608-5274

Producing Black, Polled Genetics for Today & Tomorrow.

REGISTERED POLLED GELBVIEH C.H. Morris & Sons, LLC

Roger Morris • C.W. Moss 928 Morris Road Appomattox, VA 24522 434.574.6592 Roger Morris C.W. Moss 434.315.4294 434.391.4458

INDIANA

3 G Ranch

Gelbvieh Cattle For Sale Carl, Rebecca & Emily Griffiths

Walter & Lee Teeter 1380 French Belk Rd. • Mt. Ulla, NC 28125 (704) 664-5784

260/897-2160 • ggge3g@embarqmail.com

Galax, Virginia

Your call or visit is Always Welcome

Get ready for upcoming sales!

276.233.0999 • grippey@embarqmail.com

TENNESSEE

Advertise in Gelbvieh World or the Profit Picture

CAVE CREEK CATTLE JEFF PROCTOR

CHARLOTTE, TN | 931.801.5787 WWW.CAVECREEKCATTLE.COM CAVECREEKCATTLE@GMAIL.COM

KENTUCKY Coles Bend Cattle Company

Raising registered Gelbvieh and Balancer® cattle since 2000.

Trent Jones Smith Grove, KY • 270.590.5266

46 | DECEMBER 2020

Gale Rippey Farms SPECIALIZING IN COMMERCIAL BALANCER® FEMALES

1577 N 600 E • Kendallville, IN 46755

Quality Gelbvieh & Balancer® Cattle

ClinCh Mountain Gelbvieh

John & Liz Loy (865) 687-1968 (865) 235-8869 (C)

7611 Dyer Rd. Luttrell, TN 37779 j.b.loy@att.net

Bulls & Heifers for Sale

www.knollcrestfarm.com knollcrest@knollcrestfarm.com Office (434) 376-3567 Fax (434) 376-7008 James D. Bennett 434/376-7299 Paul S. Bennett 434/941-8245 Jim G. Bennett 434/664-7935 Brian R. Bennett 434/664-8309 Dalton G. Bennett 434/664-7946 PO Box 117 • Red House, VA • 23963 Total Performance Bull Sale • Dec. 4, 2020

W L

H

F

QUALITY GELBVIEH CATTLE

LITTLE WINDY HILL

Farms Doug & Sue Hughes 6916 Peppers Ferry Road Max Meadows, VA 24360 C 276/620-4271 lwhf@wiredog.com

BREEDERS CORNER GW

SOUTHERN BREEDERS SOUTHERN BREEDERS

OKLAHOMA OKLAHOMA

ARKANSAS ARKANSAS

H ODGES HR ODGES R ANCH ANCH

LeGRAND LeGRAND

Neal

(870) 426-4469 Neal or (870) (870) 426-4469 704-9450 or (870) 704-9450

Ed & Alberta LeGrand

809 S. Alberta Redlands Rd. • Stillwater, OK 74074 Ed & LeGrand

15702 Hodges Rd., Omaha, AR 72662 Hodgesranch@live.com 15702 Hodges Rd., Omaha, AR 72662 Quality Gelbvieh & Balancer Genetics Available Private Treaty Sales Hodgesranch@live.com

405-747-6950 alane@c21global.com 809 S. Redlands •Rd. • Stillwater, OK 74074

Homo.

Black, Homo. Polled • Breeding Stock Available 405-747-6950 • alane@c21global.com Homo. Black, Homo. Polled • Breeding Stock Available

Quality Gelbvieh & Balancer Genetics Available Private Treaty Sales

Koehn Cattle Co. Koehn Cattle Patrick Koehn Co.

Martin Cattle Company David & Rita Martin Martin Cattle Company

73243 Carter Rd., Goltry, OK Patrick Koehn 73243580-541-2633 Carter Rd., Goltry, OK koehncattlecompany@gmail.com 580-541-2633 Gelbvieh Genetics at Work koehncattlecompany@gmail.com

256&Boyce David Rita Road Martin

Judsonia, Ar Road 72081 256 Boyce C: 501.278.7614 Judsonia, Ar 72081 www.martincattleco.com C: 501.278.7614

Private Treaty Sales Available Year Round www.martincattleco.com

Gelbvieh Genetics at Work

Private Treaty Sales Available Year Round

If you’re not here, how does your If you’recustomer not here,find how does your you? customer find you?

SEND HIS CREDENTIALS WITH HIM...

SEND HIS CREDENTIALS WITH HIM...

Transfer the registration on the bulls you sell and give your customers the tools to become more profitable.

Transfer the registration on the bulls you sell and give your customers the tools to become more profitable.

• Provides access to value added marketing services for customer’s calves • • • •

Commercial customers receive a free 1-year subscription to Gelbvieh World and the Profit Picture Provides access to value added marketing services for customer’s calves Allows customers to track pedigree to manage and maximize heterosis Commercial customers receive a freeinformation 1-year subscription to inbreeding Gelbvieh World and the Profit Picture Allows customers to track pedigree information to manage inbreeding and maximize heterosis

1001 S. 70th Street., Ste. 215 Lincoln, NESte. 68510 1001 S. 70th Street., 215 303-465-2333 •Lincoln, www.gelbvieh.org NE 68510 303-465-2333 • www.gelbvieh.org

GELBVIEH WORLD |

47

GW BREEDERS CORNER

MIDWEST BREEDERS

KANSAS

Bar Arrow Cattle Company Stuar t Jar vis

Holle Gelbvieh

Orrin & Kevin Holle Oberlin, KS 785.626.0081

WWW.HOLLEGELBVIEH.COM

26 E. Limestone Rd. • Phillipsburg, KS 67661

e-mail: bararrow@ruraltel.net • 785/543-5177

Judd Ranch Inc.

S

Gel

bvie

MISSOURI

Dave & Cindy Judd Nick, Ginger Judd & Family Brent & Ashley Judd 423 Hwy. K-68 • Pomona, KS 66076 785/ 566-8371

h

“Where workin’ cattle and eye appeal come full circle” John & Carla Shearer 2815 Navajo Rd. • Canton, KS 67428 circle_s@hometelco.net

Timothy Mulroy • 785-640-6401 Mayetta, KS • tim@blackgoldinc.biz

620.628.4621

620.654.6507 (John Cell) • 620.654.6731 (Johnny Cell)

Annual Production Sale 1st Saturday in April

Get ready for upcoming sales!

POST ROCK CATTLE COMPANY

If you’re not here, how does your customer find you?

3041 E. Hwy. 284, Barnard, KS 67418 Bill Clark: 785.792.6244 Leland Clark: 785.392.0888 Leland Clark: 785.792.6208 Office: 785.792.6233 Fax: 785.792.6250 Email: prcc@twinvalley.net

Advertise in Gelbvieh World or the Profit Picture

Promote for Success!

Upcoming Advertising Deadlines: Purebred A.I. Seedstock Bulls and Heifers Available.

Al & Mary Knapp Cell: (913) 219-6613 18291 158th Street H: (913) 724-4105 Basehor, KS 66007 www.triplekgelbvieh.com

48 | DECEMBER 2020

e-mail: knappa@swbell.net

September issue of Profit Picture Ad deadline: August 3

Call 303-465-2333 today!

BREEDERS CORNER GW

MIDWEST BREEDERS Consistent Genetics Adding Pounds & Profit

Myron & Valerie Bahm

Committed to raising quality seedstock Registered Gelbvieh and Balancer® Cattle Elmer, Brenda, Brad & Benny McWilliams Asbury, MO 64832 • 417-842-3225 • 417-529-0081(cell)

NOWACK

email: whiteoakfarms@live.com

Registered Gelbvieh & Balancer®

Registered Gelbvieh & Balancer Cattle

Jared, Caisie, Brooke & Cameron

Gilbert & Debra

573.280.4633

39414 SW 75th Rd. Odell, NE 68415 (402) 766-3627

417-576-0687(c)

NEBRASKA

Cattle Company Owensville, MO

Mark & Patty Goes

21640 Lawrence 2192 Aurora, MO 65605

573.646.3477

Squeakin’ By-LK Farms Gelbvieh Bulls Black

Kyle & Lori Kuker Shubert, NE

Balancer Females Red

402-883-7246

402-883-2366 402-245-7512 sqblkfarms.com Facebook.com/sqblkfarms sqblkfarms@gmail.com

Bulls and Females for Sale by private treaty year round.

GELBVIEHV BALANCERV ANGUS

ROCKING GV GELBVIEH

Private Treaty Bull & Heifer Sales • Orchard, NE Val Livingston • www.88ranch.com • 402-655-2288

Polled Fullblood Gelbvieh Cattle Dr. & Mrs. Glenn Wehner 22533 Spencer Lane Kirksville, MO 63501 660-665-7502

Jeff Swanson • 308/991-0727 10908 724 Road • Oxford, NE 68967 www.swansoncattleco.com

Annual Sale—Last Saturday in February

GELBVIEH

RogeRs Valley FaRm gelbVieh

BALANCER

J. J. Boehler

70948 L Rd. , Orleans, NE 68966 308-473-7342 • 308-999-0207

Breed for Tomorrow’s Cattle Today!

A Breed Leader in Tenderness & Marbling–

www.rogersvfg.com

Cedar Top Ranch Scott & Raberta Starr 212 Starr Drive • Stapleton, NE 69163 (H): 308-587-2293 • (C): 308-530-3900 cedartopranch@gpcom.net

P.O. Box 51 Mendon, MO 64660 (660-375-7266 (C) Ronald RogeRs

Eldon Starr: 1-800-535-6173 or Rich Johnson: 402-368-2209

email: rogers_valley_farm_feedlot@hotmail.com

RUMFELT

Gelbvieh Bre

CONTACT:

BRAD, Amy OR KARLEY RUMFELT 417-664-6936 brumfelt7556@gmail.com

F LY I N G H G E N E T I C S

Scott Wolf Travis Wolf 308.537.3588 308.529.3733 Gothenburg, NE • wolfgelbvieh@gmail.com www.facebook/wolfgelbvieh.com

Nebraska & Missouri Kyle Helms – NE 308-962-6940

Missouri Office 417-309-0062

Visit us at– www.flyinghgenetics.com Flying H Genetics

Looking for a sale or event?

Check out Upcoming Events on the website: www.GELBVIEH.org GELBVIEH WORLD |

49

GW EVENTS OF INTEREST December 2020

February 2021

Dec. 4

2020 AGA Annual Meeting, Lincoln, NE

Dec. 4

Knoll Crest Farm Total Performance Bull Sale, Red House, VA

Feb. 1

Dec. 6

The Gathering Sale Olds, AB

Dec. 12 Prairie Gelbvieh Alliance Sale, Moose Jaw, SK Dec.10-12 Prairie Hills Gelbvieh, Princess of the Prairie

Online Female Sale, Gladstone, ND Dec. 19 CJ&L Livestock Annual Bull Sale, Hermosa, SD

January 2021 Jan. 1-6 Gelbvieh and Balancer Events at Cattlemen’s

Congress Oklahoma City, OK Jan. 5

2021 National Gelbvieh and Balancer Sale, Cattlemen’s Congress, Oklahoma City, OK

Jan. 9

C-Cross Cattle Company Annual Bull Sale, Biscoe, NC

50 | DECEMBER 2020

Taubenheim Gelbvieh 31st Annual Production Sale, Amherst, NE

Feb. 18 Gustin’s Diamond D Gelbvieh Production Sale,

Medina, ND Feb. 27 Post Rock Cattle Co.’s “Cowmen’s Kind”

Bull & Female Sale, Barnard, KS

March 2021 Mar. 1

Hojer Ranch 29th Annual Gelbvieh & Balancer Production Sale, Lake Preston, SD

Mar. 1

MLM Gelbvieh Open House and Private Treaty Kickoff Sale, Superior, NE

Mar. 2

Warner Beef Genetics Genetic Investment

Bull Sale, Arapahoe, NE

Mar. 6

Thorstenson’s Lazy TV Ranch Annual Sale, Selby SD

EVENTS OF INTEREST GW Mar. 6

Hilltop Farms Annual Gelbvieh/Balancer Bull and Female Sale, Carthage, MO

Mar. 19 12th Annual Southwest Iowa Gelbvieh and

Balancer Sale, Creston, IA

Mar. 6

Judd Ranch 43rd Annual Bull Sale, Pomona, KS

Mar. 27 Cranview Gelbvieh 17th Annual Genetic

Progress, Rugby ND

Mar. 6

Flying H Genetics 41st Roughage N’ Ready Herd Bull Sale, Arapahoe, NE

Mar. 27 Flying H Genetics 28th Grown On Grass Herd

Bull Sale, Butler, MO

Mar. 7

SEGA Gelbvieh Spring Bull Sale, Pierce, CO

Mar. 9

Bar Arrow Cattle Company, 31st Annual Production Sale, Phillipsburg, KS

Visit the online version of Upcoming Events at Gelbvieh. org for additional dates on upcoming sales and more information on each event.

Mar. 13 Midwest Beef Cattle Consultants 18th Annual

Open House and Bull & Female Sale, Carthage, IN Mar. 18 Kicking Horse Ranch Annual Production Sale,

Great Falls MT

Editor’s Note: If you have a sale or event information for this listing, please email the information to rebeccam@gelbvieh.org. This includes tours, expos, field days and other Gelbvieh events.

GELBVIEH WORLD |

51

GW AD INDEX 3 G Ranch . . . . . . . . . . . . . . . . . . . . . 44

Flying H Genetics. . . . . . . . . . . . . . . 47

Neogen. . . . . . . . . . . . . . . . . . . . . . . . . 7

88 Ranch . . . . . . . . . . . . . . . . . . . . . . 47

Gale Rippey Farms. . . . . . . . . . . . . . 44

Nine Bar Nine Gelbvieh . . . . . . . . . 42

ABCS Gelbvieh. . . . . . . . . . . . . . . . . 42

Gelbvieh & Balancer National Sale.23

Nowack Cattle Company. . . . . . . . . 47

AGF History Book . . . . . . . . . . . . . 17

Gelbvieh Auction. . . . . . . . . . . . . . . 27

Plateau Gelbvieh. . . . . . . . . . . . . . . . 42

AGJA Donation Heifer . . . . . . . . . . 35

Grand Valley Gelbvieh/Balancer. . 24

Plus One Cattle Co. . . . . . . . . . . . . . 46

B/F Cattle Co.. . . . . . . . . . . . . . . . . . 46

Green Hills Gelbvieh. . . . . . . . . . . . 44

Post Rock Cattle Company. . . . . . . 46

Bar Arrow Cattle Company . . . . . . 46

GS Ridge Top Ranch . . . . . . . . . . . . 42

Prairie Hills Gelbvieh. . . . . . . IFC, 43

Bar JR Gelbvieh. . . . . . . . . . . . . . . . 42

Gustin’s Diamond D Gelbvieh . . . . 43

Rock Solid Gelbvieh. . . . . . . . . . . . . 43

Bar T Bar Ranches. . . . . . . . . . . . . . 42

Hampton Cattle Company . . . . . . . 44

Rocking GV Gelbvieh. . . . . . . . . . . 47

Boehler Gelbvieh . . . . . . . . . . . . . . . 47

Hart Farm Gelbvieh. . . . . . . . . . . . . 46

Rogers Valley Farm Gelbvieh. . . . . 47

Bow K Ranch . . . . . . . . . . . . . . . . . . 42

Hilltop Farms . . . . . . . . . . . . . . . . . . 47

Sawtooth Gelvieh Cattle & Hay. . . 42

Bull Barn Genetics. . . . . . . . . . . 25, 41

Hodges Ranch. . . . . . . . . . . . . . . . . . 45

Schafer Farms, Inc.. . . . . . . . . . . . . . 43

C-Cross Catte Company. . . . . . 11, 44

Hojer Ranch . . . . . . . . . . . . . . . . . . . 43

Squeakin’ By LK Farms. . . . . . . . . . 47

C.H. Morris & Sons, LLC . . . . . . . . 44

Holle Gelbvieh . . . . . . . . . . . . . . . . . 46

Superior Livestock Auction. . . . . . . 15

Canadian Gelbvieh Association. . . 41

J & K Gelbvieh Farm, Inc.. . . . . . . . 44

Swanson Cattle Co. . . . . . . . . . . . . . 47

Cattlemen’s Congress. . . . . . . . . . . . 29

Judd Ranch Inc. . . . . . . . . . . . . . . 1, 46

SweetPro . . . . . . . . . . . . . . . . . . . . . . . 5

Cattlemen’s Connection. . . . . . . . . 41

Kicking Horse Ranch. . . . . . . . . . . . 42

Swenson Gelbvieh . . . . . . . . . . . . . . 43

Cave Creek Cattle. . . . . . . . . . . . . . . 44

Knoll Crest Farms. . . . . . . . . . . . . . 44

T Bar S Cattle Co.. . . . . . . . . . . . . . . . 3

Cedar Top Ranch. . . . . . . . . . 47, BC

Koehn Cattle Co. . . . . . . . . . . . . . . . 45

Taubenheim Gelbvieh. . . . . . . . . . . 47

Chimney Butte Ranch. . . . . . . . . . . 43

Ledgerwood Gelbvieh. . . . . . . . . . . 42

Thorstenson Gelbvieh. . . . . . . . . . . 43

Circle S Ranch. . . . . . . . . . . . . . . . . . 46

Lemke Cattle. . . . . . . . . . . . . . . . . . . 47

Thull Gelbvieh. . . . . . . . . . . . . . . . . . 43

CJ&L Livestock. . . . . . . . . . . . . . . . . 43

Linquist Farms . . . . . . . . . . . . . . . . . 42

Triple H Farms. . . . . . . . . . . . . . . . . 42

Clinch Mountain Gelbvieh. . . . . . . 44

Little Windy Hill Farms. . . . . . . . . . 44

Triple K Gelbvieh. . . . . . . . . . . . . . . 46

Coles Bend Cattle Company. . . . . . 44

Lone Oak Cattle. . . . . . . . . . . . . . . . 42

Tucker Farms . . . . . . . . . . . . . . . . . . 44

Cranview Gelbvieh. . . . . . . . . . . . . . 43

M&P Gelbvieh . . . . . . . . . . . . . . . . . 47

Volek Ranch . . . . . . . . . . . . . . . . . . . 43

Dan McCarty Auctioneer. . . . . . . . 41

Martens Gelbvieh. . . . . . . . . . . . . . . 42

Warner Beef Genetics . . . . . . . . . IBC

Danell Diamond Six Ranch. . . . . . . 42

Martin Cattle Company. . . . . . . . . 45

White Oak Farms. . . . . . . . . . . . . . . 47

Diamond L Farms . . . . . . . . . . . . . . 45

Mitchell Marketing Services. . . . . . 41

Wilkinson Gelbvieh. . . . . . . . . . . . . 42

Doak Lambert Auctioneer . . . . . . . 41

Mulroy Farms, LLC. . . . . . . . . . . . . 46

Wolf Gelbvieh. . . . . . . . . . . . . . . . . . 47

52 | DECEMBER 2020

Warmest Wishes & Seasons Greetings

FROM OUR FAMILY TO YOURS

We genuinely appreciate your support of our program throughout the years and into the future.

COME SEE US IN OKLAHOMA CITY! STOP BY AND SEE OUR FUTURITY BULLS AND PENS OF BULLS & HEIFERS AT THE 2021 CATTLEMEN’S CONGRESS IN OKLAHOMA CITY, OKLAHOMA.

Save the Date!

Genetic INVESTMENT BULL SALE • MARCH 2, 2021

1:00 PM (cst) • At the Ranch, Arapahoe, NE

Dan and Kate Warner 42198 Road 721, Arapahoe, NE 68922 Dan Warner • 308-962-6511 Monte Warner • 308-268-6020 Darren Warner • 308-268-2031

RD 42 43ND ANNUAL

MATERNAL EMPIRE A BULL SALE S

FEBRUARY 16, 2021 • 12:30 PM BURWELL, NE SELLING 200 COMING 2-YEAR OLD BALANCER, ANGUS & RED ANGUS BULLS

CEDAR TOP RANCH is your

PREMIER SOURCE for RANGE DEVELOPED 2-YEAR OLD BULLS! V Featuring 55 ET BULLS from

AGE & PRODUCTION PROVEN DAMS

CTR Jackpot 8660 F High selling bull at 2020 Maternal Empire Bull Sale

CEDAR TOP RANCH Scott & Raberta Starr 212 Starr Drive • Stapleton, NE 69163 308-530-3900 (Scott) • 308-530-2720 (Austin) email: cedartopranch@yahoo.com

Do One Thing... Do It Well...We Raise Beef Cattle