December 2019 Gelbvieh World

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DECEMBER 2019 v WWW.GELBVIEH.ORG

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CONTENTS

December 2019 | Volume 34 | Number 4

FEATURES 10 Over the Fence with Midland Bull Test

18 American Royal Gelbvieh and Balancer® Junior Heifer Show Results

From their beginning in 1962, Midland Bull Test has valued production and performance data. Follow along as we learn about their successful program.

By Will Fiske

Results by Taylor Buckley and Malerie Strahm

20 American Gelbvieh Foundation Annual Report

14 Champions Named at American Royal Gelbvieh and Balancer® Show

See what the AGF has been up to in 2019 as they work toward a successful future for the Gelbvieh and Balancer breed. By Al Knapp

Results by Taylor Buckley and Malerie Strahm

23 AGJA Newsletter Fall/ Winter 2019 30 Meet your AGA Staff: We’re Here to Serve You 36 Tracking Transfers Stats to highlight the importance of transfering ownership. By AGA Staff

38 What’s in Your Catalog?

Knowing which information to include in a sale catalog can boost marketing results. By AGA Staff

IN EVERY ISSUE Contact Us Information Exchange

4 12-13

Events of Interest

40

Ad Index

42

BREEDERS CORNER Southern Breeders

27

Northeast Breeders

29

Western Breeders

33

Upper Midwest Breeders

33, 35

Midwest Breeders

37, 39

Southeast Breeders

41

Service Center

43

2 | DECEMBER 2019

EDITOR: Rebecca Mettler rebeccam@gelbvieh.org GRAPHIC DESIGN: Lynn Valentine lynnv@gelbvieh.org “GELBVIEH WORLD” (ISSN 1084-5100), is published monthly except for February, June and September for $35 for one year.

American Gelbvieh Association 1001 S. 70th St., Ste. 215, Lincoln, Nebraska 68510-7901.

Periodicals postage paid at Lincoln, Nebraska and at additional mailing offices.

POSTMASTER send address changes to: Gelbvieh World, 1001 S. 70th St., Suite 215, Lincoln, Nebraska 68510

On the cover: photo by Angela Vesco Advancing Livestock Media Professionals

CONTENTS INSIDE THE EDITORIAL 6

Turning Longtime Customers into Lifetime Friends

View from the Board by John Carrel

8

2019 State of the Association

From the Corner Office by Megan Slater

22 Genomic Testing Females is an Investment in Your Genetic Future

Data Bulletin by Tonya Amen

28 Marketing Seedstock Cattle

Junior Connection by Grace Vehige

34 Goals for Success

1001 S. 70th St., Ste. 215 • Lincoln, NE 68510 Main phone: 303-465-2333 • Fax: 303-465-2339 www.gelbvieh.org • info@gelbvieh.org Facebook: American Gelbvieh Association Instagram: americangelbvieh ASSOCIATION STAFF Megan Slater Executive Director megans@gelbvieh.org Tom Strahm Commercial Marketing Director tom@gelbvieh.org 785-547-7999 Taylor Buckley Data Service Coordinator taylorb@gelbvieh.org Will Fiske Breed Growth Specialist will@gelbvieh.org Sarah Dannehl Registry Services registry@gelbvieh.org

Lynn Valentine Gelbvieh Media Productions Coordinator/Graphic Design lynnv@gelbvieh.org Rebecca Mettler Editorial Content Coordinator rebeccam@gelbvieh.org Jake Renner Member and Youth Activities Coordinator jake@gelbvieh.org Malerie Strahm Multimedia Coordinator malerie@gelbvieh.org

Out in the Field by Tom Strahm EXECUTIVE COMMITTEE John Carrel, President (2016) Columbus, MT • 406-322-5991 lauriecarrel@live.com Dan McCarty, Vice President (2017) Rifle, CO • 970-481-5217 mccartycattle@hotmail.com

Klint Sickler, Secretary (2016) Gladstone, ND • 701-483-5250 klintsickler@hotmail.com Walter Teeter, Treasurer (2016) Mt. Ulla, NC • 704-236-7980 waltert@republicrefrigeration.com

DIRECTORS Dustin Aherin (2017) Phillipsburg, KS • 785-302-1252 dgaherin@vet.k-state.edu Todd Bickett, DVM (2018) Chickamauga, GA • 423-667-3799 todd@bickettgenetics.com

Andrea Murray (2018) Kingfisher, OK • 405-368-9601 murrayfarm@pldi.net

Leland Clark (2016) Barnard, KS • 785-792-6244 prcc@twinvalley.net

Lowell Rogers, DVM (2017) Seminary, MS • 601-270-4152 lrdrsmiley@gmail.com

Doug Hughes (2016) Max Meadows, VA • 276-620-4271 lwhf@wiredog.com

Randy Sienknecht (2018) Gladbrook, IA • 319-290-3763 rmsink1209@msn.com

Jeff Loveless (2017) Spanish Fork, UT • 801-623-8308 olranch@aol.com

Jeff Swanson (2018) Oxford, NE • 308-290-3763 swansoncattleco@yahoo.com

Derek Martin (2017) Bucklin, KS • 620-397-6752 dmartin@kinsleyfeeders.com

4 | DECEMBER 2019

Lori Maude (2018) Hermosa, SD • 303-809-3789 lori.maude@gmail.com

GW VIEW FROM THE BOARD

Turning Longtime Customers into Lifetime Friends

By John Carrel

M

arketing: What a tough thing to measure. It has to be done, but budget wise how much is too much and when is not enough detrimental? I once asked a top executive from New York’s Madison Avenue how they measure which campaigns work and which don’t. His response was that about 50% works and 50% doesn’t, and if they could figure out which 50% isn’t working they would quit doing it.

day during calving. I am finding docility (one of Gelbvieh’s greatest traits) is the number one criteria more and more. The average age of the rancher continues to climb and good help is hard to come by. I have to admit, I’m sure not as nimble as I once was.

Once you have identified a certain trait or two, be honest and give some guidance in their selection. Who knows your cattle better than you do? If their key is docility and there is always that one bull that is on the outside, let them know that he probably won’t fit their program. I have found this guidance is better accepted and appreciated than you think.

Another thing is to ask how the cattle you sold them the previous year worked out. Did the bulls stay sound or the heifers calve all right. You may not always get the answer you want, but most producers appreciate that you are concerned enough to ask. If you sell enough cattle, bulls or females, not everyone is going to In my experience, nce you have identified a certain trait work out perfectly. hitting the road and It would be nice if making personal herd or two, be honest and give some they did, but they are visits to our bull and guidance in their selection.

Who knows animals and given the female customers works laws of average, not your cattle better than you do? the best. However, in everyone is going to early spring, when our drop into the exact commercial operations mold for that producer. are thinking about their bull battery, it is really tough to get away. The whole Most producers understand cattle and are honest time you are away all you can think about is whether and willing to work it out when it comes to problems. the calving is going all right at home. Then, on the flip I have sold a lot of bulls in my lifetime and can only side, when you are putting chains on the feed truck for think of one instance where I knew I was truly getting the second time that day, I think about how I should the short end of the stick. But, I just bit my tongue really be visiting some bull customers. and took the bull back; I trich tested him and turned him out with my commercial cows at home. I don’t When you get to a potential customer’s operation remember the saying exactly, but I think it is along and pass another seedstock producer coming out, how the lines of “a satisfied customer tells one person, but much is too much? Maybe that operator is putting an unsatisfied customer tells 10.” Ergo, and I am as their chains on for the second time that day and guilty as anyone, follow-up and communication are doesn’t want to be rude or have their dog chase you key to long lasting relationships. Some of our longtime out of the yard, so they listen to you. After all, who customers have become great lifetime friends. D doesn’t like to visit about their cattle.

O

If you have some genetics they are interested in, it seems half of the battle is won. It doesn’t take long to figure out which traits certain operations are really keen on. Some might want total calving ease because they run in big country and don’t see the cows every

6 | DECEMBER 2019

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GW FROM THE CORNER OFFICE

2019 State of the Association

By Megan Slater

H

ere we are at the end of another year and it is hard to believe that 2019 is almost over. This year seemed to go by even quicker than the last and was certainly one that will be remembered for several reasons.

The American Gelbvieh Association (AGA) made a monumental change this year by moving its headquarters office from Broomfield, Colorado, to Lincoln, Nebraska. The AGA was originally formed in Oklahoma in 1971, but shortly after that it called Colorado home for over 40 years. In spring 2018 the AGA board of directors started the conversation of moving the headquarters office. Lincoln, Nebraska, was ultimately chosen for several reasons, all with the overarching goal of providing the association with a bright and successful future.

Lincoln, Nebraska, is located in the heart of “beef country” and has placed the AGA office in a more centralized location in relation to the US beef industry, including a bulk of the AGA cowherd and customer base. A more direct tie to the Midwest also gives the AGA better access to help foster and grow relationships with our beef industry partners, including feedyards, packers, and other agriculture professionals and companies. Lincoln is also an affordable city to both live and work and makes the AGA’s new location a more economical city for both the AGA and its staff.

In addition, the AGA is now closer to the University of Nebraska-Lincoln, which is a top animal science university and is beneficial for recruitment of staff talent both full-time and intern positions.

Speaking of staff, we have added several new faces to the AGA in 2019. In January the AGA welcomed both Will Fiske, AGA breed growth specialist, and Jake Renner, AGA member and youth activities coordinator.

We also welcomed Malerie Strahm as the AGA multimedia coordinator at the beginning of July. In addition, Sarah Dannehl also joined us as AGA intern this summer and continues to assist the office throughout

8 | DECEMBER 2019

the fall semester as her school schedule allows. The AGA was also able to retain all existing staff members during its transition to Lincoln this summer, including Taylor Buckley and Lynn Valentine, who both made to the move to Nebraska, as well as Tom Strahm and Rebecca Mettler, who continue to work remotely.

This year was certainly a tough one for not only the beef industry, but for all of agriculture. A harsh and wet winter left several areas of the country in a mess trying to feed cattle. Others were devastated by death loss due to extreme blizzards or flooding. With input costs continually on the rise, producers everywhere are extremely susceptible to challenges in the marketplace.

This is where the AGA’s role as a breed association and the members’ role as seedstock producers come in.

The seedstock sector of the beef industry is ultimately responsible for creating the best genetics to be utilized in the commercial sector, and at the end of the day, the beef products that end up on consumers’ plates. The AGA continually puts the best interest of the commercial customer as the top priority and thus offers programs and services designed to give members the tools to help their customers be successful in today’s modern beef industry. Whether it’s tools to provide information on the cattle members are selling or marketing programs to help their customers market calves, the AGA is focused on Gelbvieh and Balancer stakeholder success.

The AGA has been a part of the largest multi-breed genetic evaluation for several years now, and we are now in year two of this genetic evaluation being powered by single-step technology called BOLT. Expected progeny differences (EPDs) not only update every single week for us to be able to provide the most up-to-date and accurate information on Gelbvieh and Balancer genetics, but also better utilize genomic information. Offering the most accurate data on Gelbvieh and Balancer cattle is just another way the AGA continues to stay relevant in today’s information-driven beef industry.

In addition, programs like Balancer® Edge and Feeder Finder help commercial customers to market Gelbvieh and Balancer-influenced feeder calves. Balancer® Edge, was released in 2018 in partnership with IMI Global and is a source and age verification program for feeder cattle sired by Gelbvieh and Balancer bulls. Within the last year we have seen individuals market their calves using Balancer® Edge and we continue to see an increased

interest in the program. Focused efforts to communicate AGA programs to the commercial cattle industry continue through the further expansion of the Profit Picture mailing list, a focus on commercial herd visits, and services to those bull customers.

Realizing data collection is more important now than what it has ever been, especially with traits that are hard to measure, the AGA board of directors and staff have worked to develop a carcass data collection project. The focus of the project is to collect carcass data plus genomic information on Gelbvieh and Balancer-influenced animals. Its ultimate goal is to provide an up-to-date benchmark of where the breed stands on carcass merit and to provide opportunities for EPD enhancement backed by additional data and more advanced genomic technologies. The project will be officially launched at the convention and members should watch for more information in next month’s issue of Gelbvieh World.

The American Gelbvieh Foundation (AGF) continues their work in serving the AGA membership and is working to ensure a strong financial position for Gelbvieh for years to come. The AGF is committed to using these funds in a responsible way while helping the breed progress forward by supporting AGA initiatives and research projects, such as the carcass data collection project. In addition, the AGF will soon begin their fifth annual Steer Challenge and Scale and Rail contest to provide a platform for additional carcass data collection and also acts as an additional revenue source for the Foundation.

As we continue to move forward and progress through today’s modern beef industry, it is important that we do not take our foot off the gas when improving and promoting Gelbvieh and Balancer cattle. We have a talented staff, a motivated board, and committed members who are ready to continue positioning the Gelbvieh and Balancer breed and the AGA in a place to move forward and increase industry relevance. I would encourage every member to be more active and involved within the AGA. The AGA is set up to accomplish great things but none of it can happen without the help of our membership. Whether it is serving on a committee, or one day serving on the AGA board of directors, all members are invited to learn more about the organization and be involved in the planning to take the Association and its stakeholders into a profitable future in the modern beef industry. D

GELBVIEH WORLD |

9

GW OVER THE FENCE

Over the Fence with Midland Bull Test

By Will Fiske

“The Granddaddy of Performance Testing”

C

urrently located in Columbus, Montana, Leo McDonnell Sr. founded Midland Bull Test in 1962 with a small group of seedstock breeders. From the very beginning, Midland Bull Test structured a management system that valued production and performance data. In the eyes of McDonnell Sr. the collection of data was not only key to genetic progress, but opened the door for successful marketing advantages.

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In the beginning, what were the obstacles surrounding data collection and reporting?

The concept of collecting weights and measurements followed by publishing the resulting data was the foundation of a system that was before its time. Routine data collection on traits such as birth weight, weaning weight, yearling weight, and average daily gain was not favorably received by most of the country’s purebred industry. However, under this constant pressure from the opponents of performance, Midland Bull Test along with the Montana Beef Performance Association and several staunch seedstock producers continued to define, refine, and promote performance as a primary tool in managing the profitability of a cowherd.

Many of those who remained aligned with the initial concepts and philosophies of the Midland group are now recognized as national and international sources of breeding stock. Although the Montana Beef Performance Association is no longer in existence, its effect and primary guidelines have continued on to be incorporated, in part, into the modern standard of high-quality data collection and reporting. Midland is proud to be one of those who didn’t compromise their beliefs or program.

Proven through competition, pedigrees developed with the influence of Midland tested bulls are unsurpassed in providing more trait leaders in the major breeds than any other breeder, test station or the combined effort of any major stock show, according to midlandbulltest.com.

Balanced Performance

• Gelbvieh

• Salers

• Angus

• Shorthorn

• Red Angus

• Dairy

• Simmental

• Charolais

• Club Calf

• Hereford

• • • • • •

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10 | DECEMBER 2019

Midland’s emphasis continues to be on balanced performance. As Midland Bull Test is now operated by the families of Leo McDonnell and Steve Williams, their balanced approach in defining the genetic value in cattle is also reflected and fiscally verified on their own ranches.

Midland identifies value in sensible birth weights, early maturity, functional maternal traits, and economical weights with compatible carcass merits. All combined with a phenotype that enhances these economical traits.

Acknowledging the large influence their standards have on the beef industry, the team at Midland diligently work to provide information that is both profitable for commercial cattle producers in their purchasing decisions, as well as to the seedstock consignors in their future breeding/selection decisions. Throughout the test

OVER THE FENCE GW bulls are ultrasounded, fertility tested with a breeding soundness exam (BSE), screened BVD-PI negative, and efficiency tested by being fed in a GrowSafe feed intake data collection system. Because of Midland’s stringent data collection procedure, only the top 70-80% of bulls tested are sold in the sale. This has led to developing great assurance to bidders and strong relationships between buyers and sellers/consignors.

Exclusive to bulls tested at Midland, each animal receives a numerical value that summarizes the production data submitted by the consignor combined with on test performance data. This numerical value is Midland’s MBT Index. The MBT Index is comprised of: average daily gain (ADG), the nursing ratio (NR), the yearling ratio (YR), and the efficiency ratio (ER) [ ¼ ADG + ¼ NR + ¼ YR + ¼ ER]. As Midland derived the value to benchmark the economic relevance of each bull, they also utilize it as a transparent means of determining the sale order.

The size, scale, and aggressiveness of feed efficiency testing at Midland in unique. The GrowSafe efficiency test utilizes the calibrated GrowSafe System. GrowSafe bunks allow for an individual animal to eat at the same time while monitoring and tracking their consumption.

An electronic identification (EID) tag is used to collect this data. The GrowSafe data is utilized to calculate the RFI (Residual Feed Intake). RFI is relevant and important to producers as it correlates the pounds of gain to the pounds of intake and therefore the increment cost of gain. The GrowSafe Residual Feed Intake defines the incremental pounds of feed required for 1 pound of gain above or below the average (the MBT contemporary group). Efficient animals eat less than expected and have a negative or low RFI, while inefficient animals eat more than expected and have a positive or high RFI. Midland Bull Test is a proven program that measures genetic performance potential of individuals and or sire groups. Consignors benefit from a ‘total performance’ bull development center. The facilities and programs were designed and built to emphasize the development of calves into sound, functional bulls. A firm believer of staying out of the “gain race,” Midland is the only major performancetesting program feeding a low energy ration, according to midlandbulltest.com. Emphasizing the importance of maintaining a level playing field, Midland strives to let each bull write its own efficiency story.

According to midlandbulltest.com, the greatest opportunity ranchers have is in the ability to maximize profits found in incremental efficiency gains as cattle

convert roughage to pounds on the scale. That’s where the vast majority of our customers make their living!

What are some tips for marketing bulls?

A successful bull sale is the product of hard work and often the right recipe of effective marketing.

Midland’s Melissa Kramer shared these suggestions on how to effectively market for a sale: 1. It’s important to spend as much time marketing bulls to existing customers and previous buyers as it is to potential new buyers.

2. Quality of exposure is critical. Use quality digital imaging to ensure cattle are well presented in videos and pictures.

3. Consider your buyers bidding environment. Ask if they will they be at the sale, on the phone, or bidding online. If bidding online, do they have a quality internet connection and access to complete information on the sale offering?

4. Begin a marketing campaign early. Buying cattle is a big investment. Give the buyer the courtesy and time to make their purchasing decision.

5. Expose your targeted audience to the cattle as they’re being developed. Provide the audience with performance updates, information about sire groups represented, and engaging information. D

Fun Facts: • Midland has over 50 years of experience developing and selling bulls • Develops over 2,000 bulls annually • Annually consigns bulls from approximately 33 states • Installed the GrowSafe Feed Intake System in 2007

Editor’s Note: We hope you are able to join the American Gelbvieh Association for the tour of Midland Bull Test during the industry tours at 49th Annual AGA National Convention. Coverage of the industry tour will be highlighted in later editions of the Gelbvieh World.

GELBVIEH WORLD |

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GW INFORMATION EXCHANGE December AGA Office Closures The AGA office will be closed December 2-6, 2019, for staff attendance at the 49th Annual AGA National Convention, which is taking place in Billings, Montana.

The office will also be closed for the holidays Tuesday, December 24 through Friday, December 27. The office will open back up on Monday, December 30 at its regular business hours of 7:30 a.m. to 4 p.m. CST. The office will also be closed January 1, 2020.

Updated Marketing Information on Gelbvieh.org Check out the newly created Sale Catalog Inserts page under the Marketing tab on Gelbvieh.org. We have several options for you to promote the Gelbvieh and Balancer breed and various AGA programs in your upcoming sale catalog. Contact the AGA office at 303-465-2333 or email malerie@gelbvieh.org with questions.

“The American Rancher” Commercial Spots Available Commercial spots for the spring Gelbvieh and Balancer episode of “The American Rancher”, which will first air on February 24, 2020, are now available for purchase. AGA breeders have the opportunity to showcase their programs during this episode to viewers nationwide by purchasing 30-second commercial spots. Contact the AGA office at 303-465-2333 to reserve your spot. Commercial spots are available for the February episode and are on a first-come, first-served basis so be sure to call right away.

services. The website is a cooperative effort with the BidOnTheBlock.com team and the AGA. Breeders can host an online auction offering live cattle, embryos and semen. Visit GelbviehAuction.com or BalancerAuction. com for more information.

Gelbvieh Headquarters Hotel The Gelbvieh headquarters hotel during the National Western Stock Show will once again be the DoubleTree

by Hilton Hotel Denver-Stapleton North located at 4040 Quebec Street, Denver, CO 80216.

To reserve your hotel room(s), please fill out the online form available via the link on the 2020 National Western Stock Show page under the News and Media tab on Gelbvieh.org.

Hotel rooms within the American Gelbvieh Association room block are only available by filling out the online form or by contacting the AGA office; do not contact the hotel by phone. Reservations must be secured with a valid credit card and first night’s deposit, refundable up to 72 hours or more in advance of arrival date. Reservations must be made by December 7, 2019 to receive group pricing.

2020 NWSS Gelbvieh and Balancer® Schedule Tuesday, January 7 12:00 noon Cattle begin arriving Wednesday, January 8 7:00 p.m. Cattle in place on the Hill and in the Yards

GelbviehAuction.com and BalancerAuction.com

Thursday, January 9 8:00 a.m. Cattle check-in

Gelbvieh and Balancer® breeders have the opportunity to utilize GelbviehAuction.com and BalancerAuction.com for their online auction

Saturday, January 11 8:00 a.m. Gelbvieh and Balancer® Junior Heifer Show – NWSS Stadium Arena

For assistance in marketing or purchasing Gelbvieh, Balancer® or Southern Balancer® bulls, females, and feeder cattle, contact:

Tom Strahm Commercial Marketing Director tom@gelbvieh.org (785) 547-7999 (C)

12 | December 2019

Will Fiske Breed Growth Specialist will@gelbvieh.org (303) 465-2333 (ex. 484)

INFORMATION EXCHANGE GW Following the Junior Show, Gelbvieh Bull Futurity and Balancer Bull Futurity – NWSS Stadium Arena Sunday, January 12 9:00 a.m. Gelbvieh and Balancer Heifer & Bull Pen Show – NWSS Stockyards Arena 6:00 p.m. Gelbvieh and Balancer National Sale – On the Hill at NWSS Monday, January 13 8:00 a.m. National Gelbvieh and Balancer Show – NWSS Stadium Arena 7:00 p.m. Begin release of Hill Cattle (out by 10:00 p.m.)

Tuesday, January 14 7:00 a.m. Begin release of Yard cattle (out by 4:00 p.m.)

AGJA Heifer Raffle The American Gelbvieh Junior Association is excited to announce the partnership with Beastrom Ranch for this year’s heifer donation raffle. Beastrom Ranch is located in Pierre, South Dakota, and is committed to offering their very best.

Tickets for the chance to win a heifer may be purchased from any active AGJA member between now and the drawing, which will take place at the National Gelbvieh and Balancer Sale on Sunday, January 12, 2020, at the National Western Stock Show. The winner does not have to be present to win. All proceeds will help fund junior activities throughout the year, including the 2020 AGJA Route 66 Classic, which will take place July 5-10, 2020 in Springfield, Missouri.

Breeder’s Choice Futurity Scholarship Due December 20 The Breeder’s Choice Bull Futurity is once again awarding a $1,000 scholarship to one member of the AGJA. Applications are available by visiting the AGJA Scholarships page on Gelbvieh.org. Scholarship applications are due December 20, 2019, to the AGA office. The winner of the scholarship will be announced during the National Western Stock Show.

DNA Did You Know • GeneSeek, the DNA lab used by AGA, processes over 15,000 samples a day!

• Hair samples are the most time consuming and tedious for the lab to process because each hair follicle has to be individually punched out by hand. Talk about a hand cramp!

• Hair samples are not recommended for cattle younger than four months. Instead, utilize TSU (tissue sampling unit) or blood for DNA sample collection

New Members The AGA would like to recognize these new members to the AGA and AGJA in October 2019. We welcome you to the Gelbvieh associations!

AGA Maple Ridge Farms, Hillman, Minn.

Charles Leach, Paris, Texas Scott & Melissa Nottingham, Sulpher Springs, Texas Richards Farms, Whitwell, Tenn.

S & M Cattle, Tazewell, Tenn.

Lonnie Stevens, Rockholds, Ky. Parker Farms, Rockwell, Texas Diamond G Ranch, San Rafael, N.M. Rock N Roll Farm, Republic, Mo. South 40 Forge Inc., Carthage, Ind. AGJA Hunter Wilson, Ceresco, Mich.

Molly Hughes, Campbellsville, Ky. Kalvin Ross, Adrian, Minn.

Macy Odle, Stockton, Kan. Annabelle Brewer, Holland, Texas Miranda Brewer, Holland, Texas Dakota Bell, Olaton, Ky. Laney Matzner, Waco, Neb.

Production Schedule Gelbvieh World and The Profit Picture January Gelbvieh World Annual Convention/Breeding Reference Guide Ad deadline: December 2 February Profit Picture Commercial Issue Ad deadline: December 27 March Gelbvieh World National Western Stock Show Ad deadline: February 4

GELBVIEH WORLD |

13

2019 American Royal Gelbvieh and Balancer® Show

Grand Champion Gelbvieh Female Gelbvieh Champion Junior Heifer Calf MDR Gemma 902G Maya Carroll, Raymore, Mo. Sire: JRI Oklahoma 246C4

Reserve Grand Champion Gelbvieh Female Gelbvieh Reserve Champion Junior Heifer Calf GGGE 3G Girl Scout 904G Emily Griffiths, Kendallville, Ind. Sire: GGGE 3G Die Cast 637D

Grand Champion Gelbvieh Bull Gelbvieh Champion Junior Bull RROG Over Final Line 16F Overmiller Gelbvieh, Smith Center, Kan. Sire: GGGE 3G Zip Line 266Z

Reserve Grand Champion Gelbvieh Bull Gelbvieh Champion Intermediate Bull JRI Sustainabull 253F48 Judd Ranch Inc., Pomona, Kan. Sire: JRI Secret Instinct 254U83

Champions Named at American Royal Gelbvieh and Balancer® Show Results by Taylor Buckley and Malerie Strahm Photos by Legacy Livestock Imaging

T

he Gelbvieh and Balancer® Show at the 2019 American Royal took place on Saturday, October 19, 2019, at the American Royal Complex in Kansas City, Missouri. Gregg Stewart, Washington, Kansas, evaluated the Gelbvieh and Balancer cattle.

14 | DECEMBER 2019

October 19, 2019 - Kansas City, Missouri Judge: Gregg Stuart, Kansas • Entries: 65 head

Grand Champion Balancer Female Balancer Champion Senior Heifer Calf TGV T Bar S Claire 138F Brittany Anderson, Ash Grove, Mo. Sire: Stevenson Weigh Up 41163

Reserve Grand Champion Balancer Female Balancer Champion Spring Heifer Calf OGSG Over Given 930G Overmiller Gelbvieh, Smith Center, Kan. Sire: BABR 7326E

Grand Champion Balancer Bull Balancer Champion Senior Bull Calf GDV T Bar S Allegiance 129F ET Grace Vehige, Billings, Mo. Sire: EGL Lifeline B101

Reserve Grand Champion Balancer Bull Balancer Champion Junior Bull Calf GGGE 3G Ghost Town 913G Emily Griffiths, Kendallville, Ind. Sire: Baldridge 38 Special C040

Division Champions and Reserves:

Gelbvieh Champion Spring Heifer Calf RUPP Gaga 920G Rupp Ranch, Perry, Okla.

Sire: OGSG Over Drive Train 43D ET

Gelbvieh Reserve Champion Spring Heifer Calf HTFM Ms Gi Gi G935 Hilltop Farms Benny McWilliams, Asbury, Mo. Sire: BCFG Butlers Red Oak C908 ET

Gelbvieh Champion Senior Heifer Calf HTFK MS Faith F8 Kyler Camerer, Asbury, Mo. Sire: BABR Branded Man 3400A

Gelbvieh Reserve Champion Senior Heifer Calf GHSC Ms Mollie GF246 ET Gage Swindler, Braymer, Mo. Sire: DRJ Full Exposure 013N

GELBVIEH WORLD |

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No Photo Available

Gelbvieh Champion Intermediate Heifer MDGG Josie Jo 214F Mitch Garcia, Las Animas, Colo.

Sire: VRT Lazy TV Sam U451

Gelbvieh Reserve Champion Intermediate Heifer RLBG Miss Noxie CF07 Regan Clines, Springfield, Mo. Sire: RLGB Consensus C026 ET

Gelbvieh Champion Junior Yearling Heifer BEA Fancy That 8106F Pro-Hart Seedstock, Pueblo, Colo.

Sire: BEA 301A

Gelbvieh Reserve Champion Junior Yearling Heifer JRI Ms Honeysuckle 285F37 Judd Ranch Inc., Pomona, Kan. Sire: JRI Secret Instinct 254U83

Balancer Champion Junior Heifer Calf GGGE 3G Glass Slipper 940G Emily Griffiths, Kendallville, Ind. Sire: GGGE 3G Big Star 487B

Balancer Reserve Champion Junior Heifer Calf RUPP Golden Girl 902G ET Rupp Ranch, Perry, Okla.

Sire: JRI Oklahoma 246C4

Reserve Champion Senior Balancer Heifer Calf HTFM Ms. Fiesta F838 Hilltop Farms, Benny McWilliams, Asbury, MO Sire: HTFM D627

No Photo Available

Reserve Champion Spring Balancer Heifer Calf HTFM Ms Gem G191 Hilltop Farms, Benny McWilliams, Asbury MO Sire: BABR Branded Man 3400A

No Photo Available

Balancer Champion Junior Yearling Heifer GGGE 3G Faintly Saintly 852F ET Reid Overmiller, Smith Center, Kan., and Emily Griffiths, Kendallville, Ind. Sire: GGGE 3G Centurion E527C

Balancer Reserve Champion Junior Yearling Heifer HTFB Flo F807 Brad McWilliams/Hilltop Farms, Asbury, Mo. Sire: S A V Brilliance 8077

Balancer Champion Cow-Calf Pair KKKG Triple K Miss Daisy Y137D Nick Doering, Basehor, Kan. Sire: BEA 301A

No Photo Available

Gelbvieh Champion Junior Bull Calf GGGE 3G Grand Entry 933G Emily Griffiths, Kendallville, Ind. Sire: GGGE 3G Zip Line 266Z

Gelbvieh Reserve Champion Junior Bull Calf PHS ProHart Gunslinger 925G Pro-Hart Seedstock, Pueblo, Colo.

Sire: BDCG DC 401A4 ET

16 | DECEMBER 2019

Gelbvieh Champion Senior Bull Calf KKKG Triple K Ferdinand D16F Nick Doering, Basehor, Kan. Sire: RHRT Independence L19

Gelbvieh Reserve Champion Senior Bull Calf PHS ProHart Gregg 847F Bianca Binning, McDonald Kan. Sire: OGSG Centurion 120C

Gelbvieh Reserve Champion Junior Bull HIGH The Real Deal 9F21 ET Hightower Cattle Company, LaCygne, Kan. Sire: JRI Pop A Top 197T83

Gelbvieh Champion Senior Bull PHS ProHart Epitome 739E Pro-Hart Seedstock, Pueblo, Colo.

Sire: BDCG DC 401A4 ET

Balancer Reserve Champion Junior Bull Calf DTKF Twilights Gangster 427G DTK Cattle Company, Janesville, Iowa Sire: SVVG Charlo C520

Balancer Champion Spring Bull Calf DTKF Lolly Pop’s Aces Wild 422G DTK Cattle Company, Janesville, Iowa Sire: GDV T Bar S Ace’s High 209D

Balancer Reserve Champion Senior Bull Calf GHSC Big M GF1 Gage Swindler, Braymer, Mo. Sire: HFS First Class 113

Balancer Reserve Champion Spring Bull Calf BTCC Golden Boy G001 Buff Tuff Cattle Co., Jetmore, Kan. Sire: Over Entice 4308E

Balancer Champion Junior Bull HTFB Frontline F841 ET Brad McWilliams/Hilltop Farms, Asbury, Mo. Sire: BGGR Gravity 803A

Wishing all a Blessed Holiday Season and a Prosperous New Year! From the AGA Staff

GELBVIEH WORLD |

17

® 2019 American October Royal19,Gelbvieh and Balancer Junior Show 2019 - Kansas City, Missouri Judge: Callahan Grund, Kansas

Grand Champion Heifer Champion Junior Yearling Heifer DTKF Destiny’s Cash 211F Teaghan Bird, Hampton, Iowa Barstow Cash Y18

Reserve Grand Champion Heifer Champion Senior Heifer Calf TGV T Bar S Claire 138F Brittany Anderson, Ash Grove, Mo. Sire: Stevenson Weigh Up 41163

American Royal Gelbvieh and Balancer® Junior Heifer Show Results Results by Taylor Buckley and Malerie Strahm Photos by Legacy Livestock Imaging

T

he Junior Gelbvieh and Balancer® Heifer Show at the American Royal was held on Saturday, October 19, 2019, in Kansas City, Missouri. Callahan Grund, Sharon Springs, Kansas, evaluated the Gelbvieh and Balancer heifers.

Division Champions and Reserves:

Reserve Champion Junior Heifer Calf SOC Miss Lifeline 9757G ET Jacie Carroll, Raymore, Mo. Sire: EGL Lifeline B101 Reserve Champion Senior Heifer Calf JNCC GDN Miss Julia 8107F Cameron Nowack, Bland, Mo. Sire: TJ Z54 Champion Intermediate Heifer MDGG Josie Jo 214F Mitch Garcia, Las Animas, Colo.

Sire: VRT Lazy TV Sam U451

Champion Spring Heifer Calf GGGE 3G Ginger Snap 996G Taylor Martins, Monona, Iowa Sire: GGGE 3G Big Star 487B

Reserve Champion Intermediate Heifer RLBG Miss Noxie CF07 Regan Clines, Springfield, Mo. Sire: RLBG Consensus C026 ET

Reserve Champion Spring Heifer Calf KKKG Triple K Glory Grace D37G Nick Doering, Basehor, Kan. Sire: HIGH Mr Branded Man 9E26 ET

Reserve Champion Junior Yearling Heifer MDGG Black Friday 1124F Mitch Garcia, Las Animas, Colo.

Sire: H2R Profitbuilder B403

Champion Junior Heifer Calf MDR Gemma 902G Maya Carroll, Raymore, Mo. Sire: JRI Oklahoma 246C4

18 | DECEMBER 2019

Support the AGJA members by purchasing 2020 AGJA Donation Heifer Raffle Tickets A SPECIAL thank you to Beastrom Ranch for donating the AGJA Fundraiser Heifer!

All proceeds benefit AGJA Programs Drawing takes place during the AGA National Sale, Sunday, January 12, 2020 Tickets are $10 each or $50 for 6 tickets Contact an American Gelbvieh Junior Association member for tickets or clip this ticket and return with payment to the AGA office by January 3, 2020 at: 1001 S. 70th Street, Suite 215, Lincoln, NE 68510

Name: _____________________________________________ Address: ___________________________________________ City: ____________________ State: _________ Zip: __________ Phone: ____________________________________________ Number of tickets: _____

19

Clip and return to the AGA office by January 3, 2020

GELBVIEH WORLD |

GW AGF ANNUAL REPORT

American Gelbvieh Foundation 2019 Annual Report

T

he American Gelbvieh Foundation (AGF) is in good legal standing and Foundation funds are growing with assets exceeding $1 million. Your board of directors has been hard at work raising funds and distributing funds for youth development, research, and member education.

In 2019 the AGF sponsored the awards banquet at the conclusion of the American Gelbvieh Junior Association (AGJA) Music City Showdown junior nationals in Lebanon, Tennessee. During the awards ceremony, the AGF awarded scholarships to AGJA members in the amount of $4,000. Recipients were as follows: • $1,000 Earl Buss Memorial Scholarship went to Grace Vehige of Billings, Missouri • $1,000 Lennes Hall Memorial Scholarship went to Grady Hammer of Wallace, Kansas • $750 AGJA Scholarship went to Danielle Stock of Waukon, Iowa • $750 AGJA Scholarship went to Kallie Mattison of Lamberton, Minnesota • $500 AGJA Scholarship went to Colton Ivers of Austin Minnesota The 2019 AGF Steer Challenge and Scale and Rail contest is complete. The results will be revealed and winners will be announced at the 49th Annual American Gelbvieh Association (AGA) National Convention in Billings, Montana, during the AGF sponsored awards banquet. This year there were 35 head that competed in the contests.

In 2019 the AGF has committed to contributing matching funds with the AGA toward the AGA’s carcass data collection project, which will officially launch at convention. The AGA has fewer than 10,000 actual carcass records. This project is designed to add substantially more records over the next two to three years. This valuable data will allow us to improve accuracies on carcass traits expected progeny differences (EPDs) and provide insight on how today’s Gelbvieh and Balancer genetics perform on the rail.

20 | DECEMBER 2019

The AGF has launched a history book project for the AGA’s upcoming Golden Anniversary to be celebrated at the 50th Annual AGA National Convention December 2-4, 2020, as the kickoff to AGA’s 50th year in 2021.

The AGF has awarded the writing of the book to Teres Lambert, a familiar face and name in Gelbvieh circles.

A great deal of credit goes to Jim Thomas, Gelbvieh breeder from Oklahoma, who has spent countless hours researching and obtaining documents of the early years of Gelbvieh. The history book will be an 8.5-by-11 inch hardback book and will be something every Gelbvieh breeder will want to own.

Gelbvieh members will have the opportunity to purchase, for $2,500, a page dedicated to their family/ ranch included in this book to record their family and ranch history and their love for the Gelbvieh breed.

This is a rare opportunity to leave as a legacy for future generations. As an alternative, members can have their ranch name and family name with city and state printed in a list for $250.

Coming back for 2020, the AGF is soliciting sale credits. The sale credits have been donated to the AGF by several Gelbvieh and Balancer breeders for buyers to use at their production sales or at the AGA National Sales during 2020 and 2021. The sale credits will be auctioned off during the Saturday evening social in Denver during the National Western Stock Show to raise funds for the AGF. The AGF and the bull futurities are coming together to host the social event with an expanded menu in hopes of a good turnout to support the Foundation.

2019 has been an exciting year as we watch our dreams of having a foundation with the resources to meet the demand of youth development, research, and member education.

Sincerely, Al Knapp AGF President

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• CARVING STATIONS • HORS D’OEUVRES • CASH BAR

Breeder Sale Credit Auction During this event, the AGF will auction Sale Credits from premiere breeders.

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l Breeders and buyers can apply for tax credit as a donation to AGF.

Growing our Future by Building our Foundation

For more information contact: Any AGF board member or email foundation@gelbvieh.org

MISSION: The American Gelbvieh Foundation (AGF) secures, grows and responsibly distributes assets for research, member education and youth development to sustain and grow Gelbvieh genetics.

GW DATA BULLETIN

Genomic Testing Females is an Investment in Your Genetic Future

By Tonya Amen, Ph.D., AGA Breed Improvement Consultant

I

f you’ve been breeding cattle long, you are aware of the costs associated with either raising or buying your replacement females. Yet, through the years, we’ve often placed more emphasis on bull selection. This is not without reason, of course, as bulls do contribute heavily to the genetic value of the herd each year. But, over her lifetime, a female can also leave a big mark on the genetics of a herd.

Genomic tests used to generate genomic-enhanced expected progeny differences (GE-EPDs) are utilized in seedstock for two primary reasons: 1) to improve the accuracy of selection through increased accuracy of EPDs, or 2) for marketing purposes. Due to the impact of sires on genetic improvement and because, in seedstock operations, selling bulls is often the main income source, most breeders who decide to invest in genomic technology understandably start with the bulls. However, I’d like to present the case that females are also important candidates for testing.

Table 1 shows the progeny equivalents for traits currently evaluated in the American Gelbvieh Association’s National Cattle Evaluation powered by BOLT. Progeny equivalents illustrate the average number of progeny that would have to be measured for a particular trait in order to achieve the Table 1: Progeny Equivalents for GE-EPDs powered

by BOLT Trait CED CEM BW WW YW MILK STAY

Progeny Equivalents 15 3 21 22 24 18 25

22 | DECEMBER 2019

level of accuracy delivered on by a genomic test on young, genotyped, non-parents. For example, for a non-parent bull to achieve the level of accuracy delivered by a genomic test for calving ease direct (CED), a breeder would have to submit calving scores on 15 heifers whose calves were sired by him. For yearling weight, a breeder would need to submit 24 yearling weight records on his progeny to achieve the level of accuracy expected by genomic testing.

If we were to think about genomic testing heifers instead of the non-parent bulls, it becomes apparent that for most traits, a genomic test will deliver more EPD accuracy than if you submitted performance data for all the naturalservice calves she has in her lifetime. What a tremendous investment in the genetic future of your herd! Not only will testing your females improve the accuracy of selection when it comes time to make your replacement heifer choices, but it will also help insure that you make the best mating choices when breeding time rolls around. By adding accuracy to her EPDs before the heifer is bred, you’ll get a truer picture of her genetic strengths and weaknesses, which will give you better information when you select the bull to sire her calves. Additionally, the inclusion of parent verification with all high-density (GGP-HD) and low-density (GGP-LD) tests will help avoid inbreeding by ensuring the accuracy of the pedigree.

I’d like to direct your attention back to Table 1. You may have noticed that compared to the rest of the traits, calving ease maternal looks low. This is due to lack of genotypes on females – especially 2-year-old females. In fact, the lack of genotypes on females made it impossible to fit the maternal genomic component for calving ease. The majority of the genomic impact you see for CEM actually comes through its relationship with CED. Not only does genotyping females offer real benefits within your herd, but those genotypes are also necessary for the breed to have more accurate selection tools for maternal calving ease.

Of course, all of this is not meant to suggest that you should not use all the current tools in your heifer selection tool box (performance data, birth dates, visual appraisal) – all of these remain a very important part of your arsenal in heifer selection and cattle breeding. In fact, collecting performance data is more important than ever, as it is necessary to insure the efficacy of genomic tests as well. As always, though, we should remain vigilant in adding new tools that help add accuracy and efficiency to management decisions to ensure we are raising the best seedstock possible and supplying the best tools for selection and breeding to our commercial customers. D

GELBVIEH

AMERICAN GELBVIEH JUNIOR ASSOCIATION

A letter from the AGJA President

A Year in Review Members of the Gelbvieh Associations, As I present our year in review, I must begin by saying that I could not be more proud to be a part of the American Gelbvieh Junior Association (AGJA). Our association has experienced change and growth, and we do not intend on stopping any time soon. We are moving with positive momentum and focusing on achieving betterment for our members and the Gelbvieh breed as a whole. Allow me to share a few of this year’s highlights with you.

Summer is by far the busiest time for our junior membership. We typically kick off the summer with two regional shows, hosted in an eastern and western location. This year’s Eastern Regional was hosted in Springfield, Ohio, June 1-2, the Western Regional in Beatrice, Nebraska, June 7-8; both events were successful.

Junior members were able to sharpen their showmanship and contest skills, while also allowing their exhibits time in the show ring.

Of course, the largest junior event each year is the Junior Classic. The 2019 Music City Showdown was held in Lebanon, Tennessee July 7-12. There were 115 exhibitors with just over 160 head of cattle present at the event. Junior Nationals is a membership favorite for many and rightfully so. There is nothing quite like

the week-long trip to a new place where families are able to spend time with friends. From a board member’s perspective, Junior Nationals is my favorite event for many reasons.

Not only is it the most attended junior event, but it is the most beneficial to our members.

Professionally, our members are challenged to compete individually and on teams to enhance and exhibit their skills alike. Whether the junior member prefers quiz bowl, creative writing, prepared speaking, or all of the above, we have contests that appeal to all skill sets.

In addition to professional skills learned, we offer fellowship. The friendships made and continued each year is heartwarming, and it makes the experience all the more invaluable. As a junior board, we encourage community with one another, which is why we feel it is important to continue mentor programs and Fun Day. My passion and appreciation for this event is endless, but I feel that you can never truly appreciate it until you attend. Whether you’re a new AGJA member and want to get involved or you’re an adult member, I encourage you to attend and see our junior membership in action.

Consider this my invitation to you for the 2020 Route 66 Junior Classic in Springfield, Missouri, July 5-10 at the Ozark Empire Fairgrounds.

I would also like to extend my gratitude to all sponsors of the AGJA. Our host state for this past Junior Classic, Tennessee, went above and beyond to provide top-notch hospitality and experiences. Thank you to each contest and show award sponsor and to all Junior Classic sponsors. Thank you to all who donated to our online auction or purchased any number of raffle tickets from our membership. I truly cannot extend my gratitude for your generosity enough. Our junior board thanks you; our membership thanks you. We could not do all that we do without your support. I ask that you continue to

Fall/Winter 2019 • AGJA Newsletter

GELBVIEH

AMERICAN GELBVIEH JUNIOR ASSOCIATION

invest and believe in our junior membership. One day, we will be in your shoes. I can assure you that there is no better way to promote and grow the Gelbvieh breed than to ensure that there is a future for it. We are grateful to be modeled after the AGA and consider ourselves blessed to work with and alongside such knowledgeable and invested mentors. Your investment in us is humbling.

If you are interested in sponsoring the AGJA, please contact the AGA office or a member of the AGJA board of directors. We will be happy to discuss opportunities.

Beastrom Ranch Heifer Donation Raffle The AGJA is excited to announce our partnership with Beastrom Ranch on this year’s heifer donation raffle.

Beastrom Ranch is located in Pierre, South Dakota, and is committed to offering their very best. Be on the lookout for photos of the donation heifer in an official AGA E-Blast. The heifer will be on display at the 2020 National Western Stock Show. Stop by Beastrom Ranch’s pen in The Yards to visit with them about the heifer and their operation. The raffle will take place during the 2020 National Sale in Denver. Tickets will be available for purchase until the time of the raffle; all proceeds will help fund junior activities throughout the year, including the 2020 AGJA Route 66 Classic. Visit with any active member of the AGJA to purchase tickets and help them gain All-Around Points for Junior Nationals.

You can also visit with any AGJA Board Member or the AGA office. Thank you again to Beastrom Ranch for your generosity and support of the Gelbvieh Juniors!

Where We Are Headed Next?

Over the last several months, the AGJA board represented the AGJA with attendance at the AGA board meeting, in Lincoln, Nebraska; the AGJA board meeting, also held in Lincoln; the American Royal in Kansas City, Missouri; the North American International Livestock Exhibition in Louisville, Kentucky; and the AGA National Convention in Billings, Montana, during the first week of December. While each event has been a great experience for us, I can say with confidence that we are eager and ready for the upcoming year.

The junior board will have directors present at the following events this spring as well: National Western Stock Show, Denver, Colorado; Cattle Industry Convention and NCBA Tradeshow, San Antonio, Texas; Youth Beef Industry Conference in Denver, Colorado; AGA spring board meeting, IGS Youth Leadership Summit, Washington D.C.; and the AGJA spring board meeting. Following these spring events will be our summer regional shows and Junior Classic; we look forward to seeing you there!

If you have questions or comments for the junior board about any of these events, please do not hesitate to contact us. We appreciate hearing from you!

Thank You In closing, I would like to part by thanking you all for believing in our association. I cannot think of a better way to for our youth to develop a passion for cattle and the agricultural industry than to have the extraordinary opportunity to be involved in this youth organization. It is an honor to serve you.

Sincerely, Grace Vehige, AGJA President

Fall/Winter 2019 • AGJA Newsletter

GELBVIEH

AMERICAN GELBVIEH JUNIOR ASSOCIATION animal science and genetics. After graduation, Dani plans to pursue graduate school for a Ph.D. in animal breeding and genetics. Even though school consumes a lot of her time, she still gets home to help as much as she can on her family’s operation. Dani is excited to serve her second year on the board and looks forward to promoting and giving back to the Gelbvieh breed.

Meet the Board Grace Vehige, president, is serving her third year on the AGJA board. Grace and her family are proud of their operation’s growth over the past few years. T Bar S Cattle Company is located in Billings, Missouri, where Grace calls home. Grace is a senior at the University of Arkansas, with dual majors in agricultural communications and agricultural leadership and a minor in global studies. After graduating this May, Grace plans to complete a third internship before attending graduate school to pursue a master’s in agricultural communications. Grace stays actively involved on campus as secretary of the Honors Student Board, an AECT Department Representative, a member of Sigma Alpha sorority and an employee of the National Agricultural Law Center.

Colton Ivers, vice president, is from Austin, Minnesota. Colton is currently a freshman at Kansas State University majoring in animal Science. Colton’s family has been raising Gelbvieh cattle ever since he can remember. It is his goal to continue raising Gelbvieh after college and further develop his herd. Colton is passionate about youth education and looks forward to encouraging the junior members at Junior Nationals each year.

Danielle (Dani) Stock, vice president of leadership development, is from Waukon, Iowa. Dani currently attends Iowa State University where she is majoring in

Madalynn Welsh, secretary, is from Franklin, Nebraska. She is a junior at Franklin Public Schools, where she plays an active role in her FFA chapter, 4-H club, cross country team, National Honor Society chapter, band, and more. Madalynn is very interested in bovine reproductive science and research. Although she doesn’t know where she will be attending college, she hopes to attain a career in that field. Madalynn is very honored and excited to serve on the AGJA board of directors!

Alexx (Lexi) Starr, treasurer, is from Stapleton, Nebraska. Lexi is a freshman at Mid-Plains Community College (MPCC) where she is pursuing a nursing degree. After Lexi finishes up at MPCC, she hopes to move up and receive a BSN from Clarkson College.

Lexi commutes to school so she can help at Cedar Top Ranch. Her family currently raises Gelbvieh and Angus, as well as a commercial herd. The family’s primary goal is to increase profit for their commercial customers.

Lexi’s grandparents also run the semen business Bull Barn Genetics.

Jacob Barwick, director, is from Orleans, Nebraska.

Jacob’s family operation consists of roughly 130 head, where they raise bulls for their production sale. They also offer select females at various consignment sales. Jacob is a junior at the University of Nebraska – Lincoln and is pursuing his degree in agricultural business. He is also a member of the professional fraternity, Alpha Gamma Rho (AGR) – Kappa chapter. Through his involvement in AGR, he has held the position as calf show chair and enjoys the benefits of networking with other farmers and ranchers across the state. After earning his degree, Jacob plans to return back to the ranch and expand upon his herd while pursuing a job in the agribusiness field.

Brooke Nowack, director, is from Owensville, Missouri, where she helps operate Nowack Cattle Company alongside her parents, Jared and Caisie; sister, Cameron; and grandparents, Gib and Debbie

Fall/Winter 2019 • AGJA Newsletter

GELBVIEH

AMERICAN GELBVIEH JUNIOR ASSOCIATION

Nowack. Brooke’s family farm is a Missouri Century Farm and has been in their family since the 1860s. Her family has been in the seedstock business since 1948 and started raising and showing Gelbvieh cattle in 1991.

In 2012, Brooke attended her first Junior Nationals, and has been to every Classic since. Brooke is a senior at Owensville High, where she is involved with FFA, NHS, and Student Council. Outside of school, Brooke is active in 4-H, the Missouri Cattlemen’s Association, and the Heart of America Gelbvieh Junior Association.

Brooke is currently serving her first year as an AGJA director. In the fall of 2020, Brooke will be attending Northeastern Oklahoma A&M College where she will be on the livestock judging team. She plans to major in biochemistry and then return to her family farm to grow her herd.

Grady Hammer, ex-officio, is from Wallace, Kansas.

Grady is a junior at Fort Hays State University majoring in agronomy and animal science. Grady is passionate about the Gelbvieh breed and plans to continue to raise and promote this breed after graduating. His future plans are to expand his herd and produce Gelbvieh cattle that are functional and efficient to both the purebred breeder and commercial cattlemen. Grady’s goal on the board is to help expand and promote the breed and give back to an organization that has taught him many lifelong skills.

His role models include his parents and grandparents because they have always been willing to volunteer and encourage others to become leaders in their community, as well as the Gelbvieh organization.

Cody Forbes, director, is the son of Troy and Pam Forbes. Cody lives on his family’s ranch near Willow Lake, South Dakota. His family has a registered cattle operation as well as a large flock of commercial ewes.

Cody and his brother, Wyatt, run a small group of club lamb ewes together, and they market lambs to 4-H families each year. Cody works on the family ranch and runs a small welding operation where he manufactures free-standing panels. In addition, Cody also works for a neighbor at his custom feedlot operation. Cody has been active in the AGJA since he was eight years old and has attended numerous events both nationally and at the state level. In his free time, he enjoys training horses and deer hunting. Cody is excited to serve on the AGJA board of directors for the next two years.

AGJA Members Complete Their Final Year

Cade Cameron, director, comes from a 100 head cattle farm in Danville, Iowa, located in southeast Iowa. Living on a farm has given him a passion for the agricultural industry and Gelbvieh cattle in particular.

From being heavily involved with FFA and 4-H, Cade found an interest in informing people about agriculture.

This has helped him in deciding what he plans to do in the future. Currently, he is a freshman attending Des Moines Area Community College, where he is studying agricultural business. After two years, he will transfer to Iowa State University to major in agricultural education.

With this degree, he aspires to become a high school agriculture teacher while still raising Gelbvieh cattle.

The American Gelbvieh Junior Association would like to wish the following AGJA members good luck in their future endeavors as they complete their final year with the AGJA. Austin Matthew Teeter

Samuel D Vogl

Macey Nelson

Annika Arnold

Wyatt Forbes

Dylan C Enyart

Aaron (Kolt) Bitzer

James E (Jed) Mccreary

Kyle Cavalli

Rae Kirkwood

Quentin Clark

Noah Arnold

Justin Ringkob

Duel Stock

Sam Riebel

Ryan Menius

Clayton Ruter

Taylor Danielle Ray

Alyssa Beenken

Fall/Winter 2019 • AGJA Newsletter

BREEDERS CORNER GW

SOUTHERN BREEDERS ARKANSAS

H ODGES R ANCH

OKLAHOMA Neal

(870) 426-4469 or (870) 704-9450

15702 Hodges Rd., Omaha, AR 72662 Hodgesranch@live.com

ALABAMA Kittle Gelbvieh Farms Q u a l i t y B l a ck & R e d G e l b v i e h C a t t l e

LeGRAND Ed & Alberta LeGrand

809 S. Redlands Rd. • Stillwater, OK 74074

405-747-6950 • alane@c21global.com

Quality Gelbvieh & Balancer Genetics Available Private Treaty Sales

Homo. Black, Homo. Polled • Breeding Stock Available

Martin Cattle Company

Koehn Cattle Co.

256 Boyce Road Judsonia, Ar 72081 C: 501.278.7614 www.martincattleco.com

73243 Carter Rd., Goltry, OK 580-541-2633 koehncattlecompany@gmail.com

David & Rita Martin

Private Treaty Sales Available Year Round

Patrick Koehn

Gelbvieh Genetics at Work

Dustin Kittle

816 Co. Rd. 36 Geraldine, AL 35974 Cell (256) 996-5822 www.kittlefarms.com

Duane Miller

Cell: 870-844-5664 duane83@centurytel.net www.millergelbvieh.com

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GELBVIEH WORLD |

27

GW JUNIOR CONNECTION

Marketing Seedstock Cattle Grace Vehige

A

s an agricultural communications student, I have been presented with a multitude of learning opportunities. In many of my communications courses, I am constantly told the most important aspect of a communications campaign is identifying the audience and purpose for it.

Similar to marketing seedstock cattle, identifying your target audience should be your first priority. Marketing seedstock cattle is very different than marketing commercial cattle. There are marketing differences in prices, product value, customers and much more.

Therefore, it’s important to understand your marketing purpose and who you want to reach. When identifying your audience, it may be helpful to ask yourself questions. Who will buy my genetics? What is my end goal? What are the needs of my customer? What services and programs am I offering? Ultimately, the seedstock business is a people business. It’s important to recognize that you are not just marketing your cattle, you are marketing yourself and your program too.

I once read that marketing effectiveness is measured by profitability and customer satisfaction. Profitability is reflective of your tangible production sources and your marketing strategies. It’s obvious that the purpose

for any sale is to get a sizable return on investment. However, when approaching the tactics for marketing seedstock cattle, it’s essential to pinpoint what information is usable for your customers. Part of identifying that information is knowing what you can offer that will match your customer’s value standards.

A few necessary information pieces to include when marketing seedstock cattle include the following: pedigree, performance information (birth weight, ultrasound body composition scan results, etc.), EPDs, breeding soundness evaluations, AI and breeding dates and pregnancy determination results.

In terms of marketing and sales methods, there are numerous options to choose from. They mix and match well too, depending on your program and purpose.

A few of the sale options available for you are private treaty sales, production sales, consignment sales, open house sales and online sales. Private treaty sales are dependent on the buyer/seller relationship. Since the entirety of the sale is done on individual interaction, these sales are worth your investment because they have the capability to lead to long-term customer relationships and future business. My family has sold bulls private treaty ever since our start in the seedstock business in 1993. However, we had our first production sale this past October. Without our pre-built customer base obtained through private treaty sales, we would not have had the turnout that we did. A good point of reference is that if you offer good customer service, chances are you will receive a referral.

To touch on the benefits of other sale types, production sales encourage farm visits. They also offer

Grace Vehige, President (2017) Billings, MO • g_vehige@hotmail.com Jake Renner Member & Youth Activities Coordinator 303-465-2333 • jake@gelbvieh.org Emily Schilling, Adult Advisor Kendallville, IN • 260-242-1552 ejgriffiths.eg@gmail.com Andrea Murray, Adult Advisor Kingfisher, OK • 405-368-9601 murrayfarm@pldi.net

28 | DECEMBER 2019

Colton Ivers, Vice President (2018) Austin, MN • coltoniverscattleco@gmail.com Danielle (Dani) Stock, V.P. of Leadership (2018) Waukon, IA • danielle.m.stock@gmail.com Madalynn Welsh, Secretary (2019) Franklin, NE • madalynn.welsh@outlook.com Alexx (Lexi) Starr, Treasurer (2018) Stapleton, NE • lexi.starr@icloud.com

Jacob Barwick (2018) Orleans, NE • jacob.barwick99@gmail.com Cody Forbes (2019) DeSmet, SD • forbesbros.livestock@hotmail.com Cade Cameron (2019) Danville, IA • cameroncade15@hotmail.com Brooke Nowack (2019) Bland, MO • vbnowack@gmail.com Grady Hammer, Ex-Officio (2017) Wallace, KS • gradyhammer@yahoo.com

BREEDERS CORNER GW breeder control and risk. Production sales are a good way of targeting seedstock and commercial buyers alike. On the other hand, consignment sales involve multiple operations that share cost. If you don’t have the facilities available for your own sale or if you want to test your customer base’s interest, a consignment sale could be a first step in your marketing program. This sale option reaches new customers, helps advertise seedstock cattle and allows breeders to compare different operations.

Open house sales typically involve displaying cattle and marketing to a large group of people. Cattle are usually well-presented for these sales. Lastly, there are online sales. I have noticed this becoming a more popular trend recently. Online sales usually include both pictures and videos for each lot offered. The pitfall of online sales is that buyers can be uncomfortable with bidding possibilities in terms of technical difficulties.

However, because online sales reduce a buyer’s travel expense and time off work, many people will participate. Online sales pair well with production sales because of the organizational structure of them both. You will often see many of our own Gelbvieh breeders utilizing production sales and online sales.

Perhaps the greatest tip for marketing seedstock cattle is customer service and satisfaction. It is vital to any marketing strategy to take into consideration your customer’s needs and their breeding and management programs. It is always considered a bonus when you are able to visit with your customer onsite and tour their operation. Another point to identify is your customer’s price range. Without understanding this aspect, it can be difficult to pick a fit for their herd. When you are marketing your cattle to a potential customer, you need to make sure that they feel you are a credible breeder and are invested in their program. Offering buyer services is a great way to establish customer rapport. For example, my family offered free delivery on all purchases from our production sale. Our customers seemed to appreciate this benefit, and it provides an ample opportunity for visiting our customers’ operations. Other possible benefits to offer customers include breeding guarantees and calf buy-back or placement programs. The opportunities are endless.

All in all, marketing seedstock cattle is a pretty basic and fundamental process. First and foremost, identify your target audience and purpose.

Develop a plan according to those points. You don’t have to worry about what makes you more elite than another operation; find a customer base that fits your production capabilities and their herd needs. If you align your production capacity to accurately reflect your target audience, you will be able to maximize profit. No matter the circumstance, always remember to lead your program with good customer service and direction. As far as advertising and promoting your program, I always share the phrase “you have to spend money to make money.” If you aren’t sure the right direction to take your marketing strategy, don’t be afraid to ask questions and learn more. After all, we are all in this business together. D

NORTHEAST BREEDERS

ILLINOIS J & K GELBVIEH FARM, INC. Jerry & Karen Wilson 335 Gelbvieh Lane, Ava, IL 62907 618-521-8620 • jkgf88@frontier.com

REGISTERED GELBVIEH AND BALANCER®

INDIANA

3 G Ranch

Gelbvieh Cattle For Sale Carl, Rebecca & Emily Griffiths

1577 N 600 E • Kendallville, IN 46755

260/897-2160 • ggge3g@embarqmail.com

Your call or visit is Always Welcome

OHIO

Get ready for upcoming sales!

Advertise in Gelbvieh World or the Profit Picture

GELBVIEH WORLD |

29

MEET YOUR AGA STAFF

WE’RE HERE TO SERVE YOU

T

he American Gelbvieh Association (AGA) wants to be a top resource for both AGA members and their customers. We are committed to serving AGA stakeholders with genetic information, data management solutions, and marketing assistance. Whether you’re a Gelbvieh and Balancer® seedstock provider or a commercial cow-calf producer, we want to be your go-to source for all things Gelbvieh and Balancer related. Please follow along to meet the AGA staff that is here to serve each stakeholder.

Megan Slater – Executive Director megans@gelbvieh.org Megan Slater is originally from Colorado, and serves as the executive director.

In her role at the association, Megan is responsible for organizing and coordinating administrative duties and office procedures and works closely with the board of directors to successfully guide the association into the future. She also assists with developing and maintaining the Gelbvieh message through marketing team efforts and membership communication. Each year, Megan is the lead planner for the AGA’s national convention, which brings together AGA members to conduct association business and connect with other segments of the beef industry through the Cattlemen’s Profit Roundup educational symposium. Megan is a graduate of Colorado State University where she obtained a bachelor’s degree in animal science and minor in business administration. Upon graduation, Megan began with the AGA as the Gelbvieh Media Productions intern, which eventually lead into a fulltime position and advancement within the organization.

Tom Strahm – Commercial Marketing Director tom@gelbvieh.org Tom is native of Sabetha, Kansas, where he currently resides with his wife, Carrie, and three children, Payton, Elliott, and Vivian. Tom is a graduate of Kansas State University and has a wealth of beef industry experience, having spent time in several sectors of the industry including cattle procurement for Laura’s Lean Beef Company and cattle sales through his time with United Producers, Inc. Tom also has experience in the cow-calf sector having worked as herdsman on both commercial and seedstock cattle operations. In addition, Strahm also has experience in lending and finance after working as a loan officer for several years.

In his role as commercial marketing director, Tom works toward creating feeder calf and commercial female marketing avenues for Gelbvieh and Balancer genetics while serving cow-calf producers and the entire beef industry. Tom also works with members to assist them in building Gelbvieh and Balancer bull demand.

30 | DECEMBER 2019

Lynn Valentine – Gelbvieh Media Productions Coordinator and Gelbvieh World Graphic Design and Publication Coordinator lynnv@gelbvieh.org Lynn has been with the AGA since November 2010 as the Graphic Designer/ Gelbvieh Media Productions Coordinator. She works closely with breeders to manage and design advertising for the Gelbvieh World and The Profit Picture, along with developing marketing and promotion material for the AGA and members. She has prior experience working for a breed association publication.

For several years she worked for American Simmental Association Publications, Inc. in graphic design and advertising customer service, designing ads and other promotional materials. She is a Colorado native and grew up in Fort Collins, and has three daughters: Dani, Hannah, and Mary. In the spring 2019 she made the move to Lincoln and is working out of the AGA office.

Rebecca Mettler – Editorial Content Coordinator and Gelbvieh World Editor rebeccam@gelbvieh.org Rebecca resides in Sarcoxie, Missouri, with her husband, Brant, and their son, Blaine, near her family’s century-old farm. Growing up on a commercial cow-calf operation in southwest Missouri’s “cow country” gave her the interest in the beef industry she still has today. Before working for AGA, Rebecca was a freelance writer for national and regional agricultural publications and has prior experience working for beef industry associations on a national and state level. She attended the University of Missouri in Columbia, Missouri, where she received bachelor’s degrees in agricultural journalism and animal sciences. Rebecca is the editor of all AGA publications, including Gelbvieh World and The Profit Picture, and also serves as quality assurance for written AGA communications.

Malerie Strahm – Multimedia Coordinator malerie@gelbvieh.org Malerie grew up and currently resides in Sabetha, Kansas. During her youth, she was actively involved in 4-H, which developed an interest in animal agriculture and the beef industry. Malerie graduated from Kansas State University in 2016 with a bachelor’s degree in agricultural communications and journalism, as well as a minor in agribusiness. She then began her professional career at KSi Conveyors, Inc., a leading manufacturer of conveyors and seed handling equipment, as the marketing coordinator. In her role as multimedia coordinator, Strahm will manage and develop AGA social media strategies and contribute to AGA publications and the marketing team. Her skills in photography, film production, and design will be valuable assets brought to the AGA marketing team for the promotion of Gelbvieh and Balancer® genetics throughout the beef industry.

GELBVIEH WORLD |

31

MEET YOUR AGA STAFF Taylor Buckley – Data Services Coordinator taylorb@gelbvieh.org Taylor grew up in the beef industry in Franktown, Colorado. Throughout her time in high school, she was actively involved in 4-H and FFA at the local and state region. She attended West Texas A&M University where she received her bachelor’s degree in agriculture communications as well as a minor in animal science. Taylor expanded her communications skills by working at the Beef Carcass Research Center at West Texas A&M University. Taylor also completed internships at Friona Industries and Superior Livestock that helped develop her knowledge of the industry. In her role as the data services coordinator, she continues to grow communication through the association and members by assisting members to better understand the AGA online registry and DNA process.

Will Fiske – Breed Growth Specialist will@gelbvieh.org A native of Virginia’s Shenandoah Valley, Will grew up in the commercial cow-calf and stocker business. Taking an active role in 4-H and FFA as well as serving as a junior board director of the National Junior Angus Association encouraged his passion for the beef industry. With bachelor’s degrees in agribusiness and animal science from Virginia Tech, Fiske managed a heifer research and development facility before pursuing a master’s degree in animal breeding and genetics at Kansas State University. While at Kansas State, Fiske was involved with projects that assessed structural soundness of purebred cattle. In his role as the breed growth specialist, Fiske is involved with data analysis projects, assists the AGA marketing team’s efforts to further grow demand for Gelbvieh and Balancer®-influenced cattle, and facilitates and increases the use of AGA’s commercial cowherd database, Smart Select Service.

Jake Renner – Member and Youth Activities Coordinator jake@gelbvieh.org Jake grew up in the rural community of Pratt, Kansas, where he was involved in 4-H and spent a large majority of his time focusing on livestock projects. In 2013 Renner graduated from Fort Hays State University where he studied animal science and competed on the livestock judging team. For five years he was a county agent for K-State Research and Extension (KSRE) in Kingman County covering agriculture and natural resources as well as a 4-H and youth development. Jake is currently finishing his final year of graduate school at Kansas State University pursuing a master’s degree in agricultural education and communication. In his role as member and youth activities coordinator, he guides the American Gelbvieh Junior Association (AGJA) and helps to develop the next generation of leaders in the beef industry. Renner is also tasked with enriching the membership experience for AGA members.

32 | DECEMBER 2019

WESTERN BREEDERS

UPPER MIDWEST BREEDERS

BREEDERS CORNER GW

ARIZONA

IOWA

The Prosser Family

928/289-2619•928/380-5149cell Winslow, AZ

GS

www.bartbar.com • info@bartbar.com

RFI Tested Balancer®, Gelbvieh & Angus Bulls Sell Annually in April at the Ranch

Ridge Top Ranch

Gelbvieh-Angus-Balancer

Neola, Iowa

Black & Polled Private Treaty Sales

Breed-leading Performance from Quality Genetics

Kevin: 402-510-8103 Al: 402-676-5292

COLORADO

NEVADA Ricky Linquist th Street inquist 1135 190 inquist Fonda, IA 50540

Dave & Dawn Bowman 55784 Holly Rd. • Olathe, CO 81425

(970) 323-6833 www.bowkranch.com

arms (712) 288-5349 arms

Dick & Jean Williams P.O. Box 156 Orovada, NV 89425 775•272•3442

Gelbvieh & Red Angus

Email: rickylin@ncn.net www.linquistfarms.com

“Pounds Make Profit in Your Pocket” Bulls & Heifers Private Treaty

Jim Roelle 38330 CR 49 Peetz, CO 80747

(C): 970-520-1224 jr.plateau@hotmail.com www.plateaugelbvieh.com

WASHINGTON LEDGERWOOD GELBVIEH

LONE OAK C AT T L E

Eric Ehresman 20963 30th St. Mechanicsville, IA 52306

hornsandthorns@netins.net

(319) 489-2275 (319) 480-1564

Gelbvieh • Red Angus • Balancer® Pete & Samee Charriere

FL

2633 Hwy 12 East • Clarkston, WA 99403

509-566-8805 • LedgerwoodGelbvieh@gmail.com “Seedstock that work for the commercial cattleman

MONTANA Quality livestock that Work for you Gelbvieh Carcass Quality Calving Ease Tenderness Docility

Quarter Horses Want to Please Strong Bone Intelligent Athletic

1496 Goose Creek Rd. • Raynesford, MT 59469 Ranch Phone: 406.738.4220 • BarJRGelbvieh@3rivers.net BarJRGelbvieh.com

WYOMING

9/9

Nine Bar Nine Gelbvieh Wesley Brown

3794 Rd. 215 • Cheyenne, WY 82009 307-351-6453 • ninebar9@hotmail.com Purebred Bulls, Heifers & Select Embryos Performance BRED in, Not FED in!

Martens Gelbvieh

Gary Martens 2126 500th St • Walnut, IA 51577 712.764.5007 (H) • 712.249.5744 (C) martensgl@yahoo.com Annual Bull and Female sale in March with the Southwest Iowa Gelbvieh Group

HH H

Triple H Farms Roy & Nancy Holste 3113 260th Street Clarinda, IA 51632 712-303-0263 • 712-303-1947 tripleh1@unitedwb.coop

Bulls and Heifers for sale Private Treaty

GELBVIEH WORLD |

33

GW OUT IN THE FIELD

Goals for Success

By Tom Strahm

W

e recently took our daughter, who is a senior in high school, to Kansas State University (K-State) for a college visit and campus tour. It was a beautiful fall day with a vibrant atmosphere on campus. As we walked, we discussed how much had changed over the years with improvements and new additions. I wondered out loud, “What would this place be like if Bill Snyder had never come to K-State?”

Bill Snyder’s first season in Manhattan was in 1989 and he was taking over what had been labeled as “America’s most hapless team.” Coach Snyder eventually orchestrated and accomplished what many people believe is the greatest and most successful turnaround in the history of college football.

It might have looked like an insurmountable task, and I’m sure there were plenty of doubters, but Snyder was obviously willing to take on the challenges.

I bring this up because it often seems like there are a multitude of new challenges in production agriculture along with existing challenges growing in magnitude.

High input costs, low commodity prices, market volatility, severe weather challenges, and labor shortages are just a few things that producers deal with first hand.

Then we have outside interest groups who have the ultimate goal of eliminating production agriculture in this country. To top it off, we have fighting and war between beef industry groups.

With all of these challenges, there is also lots of opportunity. Let’s work together as beef producers to find solutions to obstacles so that collectively we can benefit from the opportunities that are presented or created.

One of the things that was foundational for reviving K-State football was Snyder’s “16 Goals for Success.”

1. Commitment – To common goals and to being successful.

2. Unselfishness – There is no “I” in TEAM. 3. Unity – Come together as never before.

4. Improve – Everyday…as a player, person, and student.

5. Be Tough – Mentally and physically.

34 | DECEMBER 2019

6. Self-Discipline – Do it right, don’t accept less.

7. Great Effort 8. Enthusiasm 9. Eliminate Mistakes – Don’t beat yourself up.

10. Never Give Up – Never…never…never.

11. Don’t Accept Losing – If you do so one time it will be easy to do for the rest of your life.

12. No Self-Limitations – Expect more of yourself.

13. Expect To Win – And truly believe we will.

14. Consistency – Your very, very best every time.

15. Leadership – Everyone can set the example.

16. Responsibility – You are responsible for your own performance.

Having a single set of core values helped to create work ethic, discipline, and sense of belonging. It helped to bring players together who had different backgrounds and different previous experiences. They could then work more successfully together on and off the field to achieve what they wanted…to win!

I believe that these goals go far beyond developing athletes and building a football program. It’s about more fully developing people to their potential. It’s about preparing and equipping them for life.

These goals (or a similar set of established core values) can be part of the framework for improving any team, organization, or business.

A couple of years ago the AGA staff established six core values for our team.

1.

2.

3.

4.

5.

6.

Service Unity Humility Critical Thinking Work Ethic Positive Thinking

We believe that by being committed to and practicing these values, we will demonstrate leadership and provide for the needs of the members of the American Gelbvieh Association and their customers. D

BREEDERS CORNER GW

UPPER MIDWEST BREEDERS 6700 County Rd. 19 S. Minot, ND 58701 (701) 624-2051 (H) (701) 720-8823 (C)

Rob Arnold

Email: RLAGelbvieh@aol.com

Registered Gelbvieh & Balancers®

u

u

Dennis & Sherry Gustin Family Al and Peggy Gustin Mandan, ND • 701/663-7266

MINNESOTA

Richie & Sarah Heinrich 701/320-6484 (cell) email: gustindd@wildblue.net www.gustinsdiamondd.com

lori.maude@gmail.com

Lori Maude 303.809.3789 (C) Ranch 605.255.4448 Hermosa, SD

Annual Bull Sale 3rd Saturday in December.

34261 200th Street, Highmore, SD 57345 AJ Munger 605-521-4468 Commercial Sales Andy LeDoux 785-527-3188 Registered Sales 1-855-303-BULL • www.eaglepassranch.com

Brandywine Farm

Tom Scarponcini 30474 Brandywine Road Rushford, MN 55971

507-864-2063

Gelbvieh

SFI Schafer Farms, Inc.

Balancer®

37740 240th Ave., Goodhue, MN 55027 Brian Schafer Lowell Schafer 1-888-226-9210 651-923-4587 brian@schaferfarm.com www.schaferfarm.com Private Treaty Bull Sale — Last Sat. in February Annually

If you’re not here, how does your customer find you?

Thorstenson Gelbvieh

Selby, South Dakota Annual Bull Sale 1st Saturday in March

SwenSon Gelbvieh

Dean Swenson

17513 Hwy 10 Little Falls, MN 56345 swen@centurylink.net (h) 320.632.5848 • (c) 320.630-5536

SOUTH DAKOTA

Brian & Dee Dee 605-649-9927

Vaughn & Wendy 605-649-6262

www.Balancerbulls.com

Polled • Purebred • Red • Black

ADKINS GELBVIEH

Gelbvieh & Balancer Performance Genetics

NORTH DAKOTA

Bulls and Heifers for sale by private treaty (605) 354-2428 Cell gerald@adkinsgelbvieh.com Gerald & Sarah Adkins www.adkinsgelbvieh.com 41606 195th St., Carpenter, SD 57322

Beastrom Gelbvieh Ranch Registered Gelbvieh & Balancer Cattle Bulls • Heifers • Embryos • Semen

Jim & Barb Beastrom Brandy Ludemann, Brittney Spencer

Ph: 605-224-5789 • 605-280-7589 (Cell) jimbeastrom@mncomm.com • www.beastromranch.com

Keith, Janice, Dustin & Britney 605-852-2131

kvolek@venturecomm. net

GELBVIEH WORLD |

35

REGISTRY FUN FACTS

TRACKING TRANSFERS

AGA Online Registry Service Transfer Stats: January 1 to November 15, 2019

4,687 1,008 3,679

Total Number of bulls transferred Number of bulls transferred to AGA members Number of bulls transferred to non-AGA members

78% of bulls transferred in 2019 are likely going into commercial herds.

As we analyze these numbers, it’s evident that the majority of the bulls sold and transferred are ending up in commercial herds throughout the country. As an Association, it’s important for us to continue to keep the commercial cattle producer in mind as we look towards the future. As a seedstock producer, it’s important for you to provide the best customer service, so let the AGA help you help your commercial customers.

Upon transfer, buyers receive a pedigree, performance and genetic information. Behind the registration paper is a host of resources available on the AGA’s Online Registry System, including updated expected progeny differences (EPDs) and performance information with each weekly cattle evaluation. This keeps their bull batteries current, which in turn, results in more informed breeding decisions and bull purchases. They are also able track pedigree information to maximize heterosis and manage inbreeding.

Transferring ownership completes the connection of customer service. Let AGA help you help your customers succeed with programs and services provided by the AGA.

36 | DECEMBER 2019

2019 FEMALE STATS Females Transfered in 2019

Bulls Transferred in 2019

2019 BULL STATS

3,287 2,069 1,218

Total Number of females transferred Number of females transferred to AGA members Number of females transferred to non-AGA members

63% of females transferred in 2019 are transferred to AGA members.

Producers receive access to added value marketing services through the American Gelbvieh Association, which can add value to their herd. These services include Balancer® Edge, source and age verification program; Feeder Finder, a marketing email service; and Smart Select Service, which is a data management system designed for the commercial cow-calf producer.

Access to AGA’s marketing staff is also an added service provided to Gelbvieh customers.

Along with the aforementioned programs and services, your customer receives a one-year free subscription to the Gelbvieh World and Profit Picture publications. These two publications plus email blasts are two of the main forms of communication used by the AGA. It provides them with a wealth of knowledge regarding Gelbvieh and Balancer cattle as well as additional beef industry information. It delivers a monthly connection to Gelbvieh and Balancer cattle.

Please call the AGA office at 303-465-2333 if you need assistance with the transfer process. And remember, transferring animals online is a free service that is included as a part of the herd assessment process. D

BREEDERS CORNER GW

MIDWEST BREEDERS KANSAS

Bar Arrow Cattle Company Stuar t Jar vis

26 E. Limestone Rd. • Phillipsburg, KS 67661

e-mail: bararrow@ruraltel.net • 785/543-5177

Holle Gelbvieh

Orrin & Kevin Holle Oberlin, KS 785.626.0081

WWW.HOLLEGELBVIEH.COM

Judd Ranch Inc.

Dave & Cindy Judd Nick, Ginger Judd & Family Brent & Ashley Judd 423 Hwy. K-68 • Pomona, KS 66076 785/ 566-8371

B/F Cattle Company

S

Gel

b

vieh

“Where workin’ cattle and eye appeal come full circle” John & Carla Shearer 2815 Navajo Rd. • Canton, KS 67428 circle_s@hometelco.net

MISSOURI

Specializing in Forage Raised

Balancer® Bulls on K-31

LIZ OSWALD 620.662.0862 (h) ANDY OSWALD 620.662.5489 (o) 620.664.4692 (c)

HUTCHINSON, KS

CORY HOFFMAN Herdsman 620.960.1189 (c) oswald.j@sbcglobal.net

Culling practices on cows/bulls second to NONE! For information, contact:

Route 1, Box 407 • Butler, MO 64730

660 • 492 • 2808

620.628.4621

620.654.6507 (John Cell) • 620.654.6731 (Johnny Cell)

Annual Production Sale 1st Saturday in April

Harriman Santa fe

Top of the breed sales (every day)

diamond v gelbvieh Randy odle

1210 G Rd. Stockton, ks 67669 785.737.3319 diamondv@live.com Building Gelbvieh Genetics since 1989

Timothy Mulroy • 785-640-6401 Mayetta, KS • tim@blackgoldinc.biz

#1 Active Balancer Sire “B006” Marb & Feeder Profit Index (feedlot performance, carcass merit)

Balancer & SimAngus Bulls & Females

POST ROCK CATTLE COMPANY 3041 E. Hwy. 284, Barnard, KS 67418 Bill Clark: 785.792.6244 Leland Clark: 785.792.6208 Fax: 785.792.6250 Email: prcc@twinvalley.net

Bob Harriman (660) 492-2504

Private Treaty Listing www.bhsf.us

bharriman39@hotmail.com

Promote for Success!

If you’re not here, how does your customer find you?

Upcoming Advertising Deadlines: Purebred A.I. Seedstock Bulls and Heifers Available.

Al & Mary Knapp Cell: (913) 219-6613 18291 158th Street H: (913) 724-4105 Basehor, KS 66007 www.triplekgelbvieh.com

February issue of The Profit Picture Ad deadline: December 27

Call 303-465-2333 today!

e-mail: knappa@swbell.net

GELBVIEH WORLD |

37

GW SEEDSTOCK MARKETING

What’s in Your Catalog?

By AGA Staff

A

lot of information is included in a sale catalog. This year, make sure that the information that you do put in the sale catalog is working hard to promote your cattle and your operation.

Sale information: Make sure to list the sale date, location, and start time on the cover. It seems like a simple thing that doesn’t require a reminder, but it can be such an obvious detail that it’s easily overlooked! You want your first-time customers to make it to your sale, so make sure good directions to the sale facility are included. Then of course, contact information; providing an open line of communication gets people calling for information on the sale cattle.

Catalog information: You know what data you are putting in your catalog, but do your customers know? Most catalogs have abbreviations for DNA tests, breed percentage, etc. In the first few pages of the catalog include a key to the description of those acronyms. You should also provide definitions of each expected progeny difference (EPD) included for the lots. Descriptions and definitions are always good information to have, especially for those first-time customers who many not be too familiar with association specific EPDs. Listing EPD breed averages is another point of reference for your customers to make selection decisions easier. Let customers know where the bulls stand in comparison to the breed average.

Of course, EPDs will be included for each lot, but do you also supply the percentile rankings under each EPD? Percentile rank is one of the best tools for customers to gauge where that animal ranks against the other cattle in the breed for that particular EPD. If a yearling Balancer® bull has a percentile ranking of “5”, then that means he’s in the top 5 percent of the breed and only 5 percent of the non-parent Balancer bulls in the breed are more favorable than him for that trait.

38 | DECEMBER 2019

Genomics testing adds additional accuracy to an unproven animal’s EPDs. Remember that accuracies are typically lower on younger cattle and traditionally, accuracy increases when phenotypes (i.e., individual weights and progeny data) have been recorded. DNA testing and genomic enhancement of EPDs adds increased reliability to an unproven animal’s EPD profile and provides a better picture of that animal’s genetic potential.

Footnotes are a great opportunity to discuss details unique to the animal or its pedigree such as how productive the cow family has been or the udder quality of the dam, etc. However, be cautious of lengthy footnotes, you want to be concise with the right amount of information. Longer footnotes can deter customers from reading it, plus it adds to your page count.

Pictures are also a great way to show the quality of your cattle. The saying, “Pictures are worth a thousand words,” couldn’t be truer with a sale catalog. But, make sure pictures are done correctly. Bad shots could potentially impact how many people attend the sale and place bids. It matters how an animal is standing and the angle of the shot. If you take pictures, do them right.

Catalog production: Catalog layout matters. A well-thought-out design makes looking through the catalog a much more pleasurable experience. It’s easy to appreciate a catalog that is laid out well with consistency from page to page.

The data should be highlighted just enough so it stands out but not too obnoxious. Lot numbers need to be easily visible with large enough font to quickly pinpoint during a fast-paced sale. If sire groups are highlighted, make sure that sire is easily found and there is no confusion on where his progeny start. Also, it is always good to find a strong cover photo.

Proofreading the catalog is probably one of the most important things. It’s easy to look at it so many times that things start to run together. First, give yourself a few days between finishing the final draft and uploading to the printer. This gives you a break from it and you can go back with fresh eyes. Second, have someone look through it that hasn’t been involved in the process but understands sale catalogs. They will catch things that you didn’t and help make that final draft perfect! D

BREEDERS CORNER GW

MIDWEST BREEDERS NEBRASKA

Mark & Patty Goes 39414 SW 75th Rd. Odell, NE 68415 (402) 766-3627

Committed to raising quality seedstock Registered Gelbvieh and Balancer® Cattle Elmer, Brenda, Brad & Benny McWilliams Asbury, MO 64832 • 417-842-3225 • 417-529-0081(cell)

GELBVIEHV BALANCERV ANGUS

Private Treaty Bull & Heifer Sales • Orchard, NE Val Livingston • www.88ranch.com • 402-655-2288

Squeakin’ By-LK Farms Gelbvieh Bulls Black

Kyle & Lori Kuker Shubert, NE

Balancer Females Red

402-883-7246

402-883-2366 402-245-7512 sqblkfarms.com Facebook.com/sqblkfarms sqblkfarms@gmail.com

J. J. Boehler

NOWACK

70948 L Rd. , Orleans, NE 68966 308-473-7342 • 308-999-0207

Cattle Company Owensville, MO

Registered Gelbvieh & Balancer Cattle

Jared, Caisie, Brooke & Cameron

Gilbert & Debra

573.280.4633

Jeff Swanson • 308/991-0727 10908 724 Road • Oxford, NE 68967 www.swansoncattleco.com

573.646.3477

Bulls and Females for Sale by private treaty year round.

Cedar Top Ranch Scott & Raberta Starr 212 Starr Drive • Stapleton, NE 69163

Annual Sale—Last Saturday in February

GELBVIEH

BALANCER

(H): 308-587-2293 • (C): 308-530-3900 cedartopranch@gpcom.net

ROCKING GV GELBVIEH

Eldon Starr: 1-800-535-6173 or Rich Johnson: 402-368-2209

Polled Fullblood Gelbvieh Cattle Dr. & Mrs. Glenn Wehner 22533 Spencer Lane Kirksville, MO 63501 660-665-7502

F LY I N G H G E N E T I C S

RogeRs Valley FaRm gelbVieh

Nebraska & Missouri Kyle Helms – NE Cody Helms – NE/MO 308-962-6940 303-842-9071 Missouri Office 417-309-0062

Visit us at– www.flyinghgenetics.com Flying H Genetics

Scott Wolf Travis Wolf 308.537.3588 308.529.3733 Gothenburg, NE • wolfgelbvieh@gmail.com www.facebook/wolfgelbvieh.com

Breed for Tomorrow’s Cattle Today!

A Breed Leader in Tenderness & Marbling–

www.rogersvfg.com Bulls For The BeeF Business

P.O. Box 51 Mendon, MO 64660 (660-375-7266 (C) Ronald RogeRs email: rogers_valley_farm_feedlot@hotmail.com

Consistent Genetics Adding Pounds & Profit

Myron & Valerie Bahm 21640 Lawrence 2192 Aurora, MO 65605 417-576-0687(c)

email: whiteoakfarms@live.com

Registered Gelbvieh & Balancer®

Gelbvieh F Balancer F Red Angus F Angus F Angus Hybrids Randy & Leslie Lemke 1757 Road 2500, (H) 402-756-7090 Lawrence, NE 68957 (C) 402-469-2284 rllemke@gtmc.net www.lemkecattle.com

Looking for a sale or event?

Check out Upcoming Events on the website: www.GELBVIEH.org GELBVIEH WORLD |

39

GW EVENTS OF INTEREST December 2019 Dec. 4-6 49th AGA National Convention, Billings, MT Dec. 6 Knoll Crest Farm, Inc. Total Performance Bull

Sale, Red House, VA Dec. 7 SEGA Gelbvieh & Friends Fall Female Sale,

Pierce, CO Dec. 7 Chimney Butte Ranch Female Sale,

Mandan, ND Dec. 8 The Gathering Sale, Olds, AB Canada Dec. 21 CJ&L Livestock 6th Annual Bull Sale,

Hermosa, SD Dec. 24-27 AGA Office closed for Christmas

January 2020 Jan. 1 Jan. 9

Jan. 11

Jan. 11

Jan. 12

Jan. 12 Jan. 13

Jan. 25

AGA Office closed for New Year’s Day NWSS Gelbvieh & Balancer® Hill & Yard cattle check-in, Denver, CO NWSS Gelbvieh & Balancer® Junior Show, Denver, CO NWSS Gelbvieh & Balancer® Bull Futurities, Denver, CO NWSS Gelbvieh & Balancer® Bull & Heifer Pen Shows, Denver, CO Gelbvieh & Balancer® National Sale, Denver, CO NWSS Gelbvieh & Balancer® Open Show, Denver, CO Zimmerman Ranch/Wohl Farms Production Sale, Steele, ND

February 2020 Feb. 3

Feb. 8

Feb. 14

Feb. 15

Feb. 18

Feb. 19

Feb. 20

Feb. 20

Feb. 21

Feb. 22

Taubenheim Gelbvieh 31st Annual Production Sale, Amherst, NE Prairie Hills Gelbvieh Annual Bull Sale, Gladstone, ND Lemke Cattle 14th Annual Bull & Female Sale, Lawrence, NE Overmiller Gelbvieh & Red Angus Annual Production Sale, Smith Center, KS Cedar Top Ranch 42nd Annual Maternal Empire Bull Sale, Burwell, NE Nebraska Cattlemen’s Classic Gelbvieh Show, Kearny, NE Nebraska Cattlemen’s Classic Gelbvieh Bull Sale, Kearny, NE Gustin’s Diamond D Gelbvieh Annual Production Sale, Mandan, ND Nebraska Cattlemen’s Gelbvieh Female Sale, Kearney, NE Swanson Cattle Company Annual Production Sale, Oxford, NE

40 | December 2019

Feb. 22

Feb. 27 Feb. 28 Feb. 29

Seedstock Plus North Missouri Bull Sale, Kingsville, MO Plateau Gelbvieh Annual Bull Sale, Brush, CO 29th Annual “Pot of Gold” Bull Sale, Montrose, CO Post Rock Cattle Company’s Cowman’s Kind 2020, Barnard, KS

March 2020 Mar. 2 Hojer Ranch 28th Annual Gelbvieh & Balancer

Production Sale, Lake Preston, SD Mar. 2 MLM Gelbvieh Open House and Private Treaty

Kickoff Sale, Superior, NE Mar. 3 Warner Beef Genetics “Genetic Investment” Bull

Sale, Arapahoe, NE Mar. 6 Davidson Gelbvieh & Lonesome Dove Ranch 31st Annual Bull Sale, Ponteix, SK Canada Mar. 7 Hilltop Farms Annual Gelbvieh & Balancer Bull

& Female Sale, Carthage, MO Mar. 7 Judd Ranch 42nd Gelbvieh, Balancer & Red

Angus Bull Sale, Pomona, KS Mar. 7 SEGA Gelbvieh Annual Bull Sale, Pierce, CO Mar. 7 Seedstock Plus Arkansas Bull & Female Sale,

Hope, AR Mar. 7 Thorstenson’s Lazy TV Ranch 39th Annual

Production Sale, Selby, SD Mar. 14 Seedstock Plus Red Reward Bull & Female Sale,

Osceola, MO Mar. 14 Genetic Power Gelbvieh & Balancer Bull Sale,

Springfield, MO Mar. 14 Midwest Beef Cattle Consultants 17th Annual

Open House and Bull & Female Sale, Carthage, IN Mar. 19 Kicking Horse Ranch Annual Production Sale,

Great Falls, MT Mar. 20 11th Annual Southwest Iowa Gelbvieh &

Balancer Bull & Female Sale, Creston, IA Mar. 28 Seedstock Plus South Missouri Bull & Female

Sale, Carthage, MO Mar. 28 Harriman Santa Fe “Top of the Breed” Bull &

Bred Heifer Sale, Windsor, MO Mar. 28 Oklahoma Gelbvieh Association Sooner Select

Sale, Tulsa, OK

April 2020 Apr. 2 & 3 Midland Bull Test – The Final Sort Bull

Sale, Columbus, MT Apr. 4 B/F Cattle Company Spring Maternal Integrity

Gelbvieh & Balancer Bull Sale, Butler, MO Apr. 11 Bar T Bar Ranches Inc. Annual Bull Sale,

Winslow, AZ

BREEDERS CORNER GW

SOUTHEAST BREEDERS TENNESSEE Quality Gelbvieh & Balancer® Cattle

ClinCh Mountain Gelbvieh

John & Liz Loy (865) 687-1968 (865) 235-8869 (C)

7611 Dyer Rd. Luttrell, TN 37779 j.b.loy@att.net

Bulls & Heifers for Sale

KENTUCKY “Superior Gelbvieh and Balancer Cattle”

Chris & Jordan Hampton • Charles & Sue Hampton

Coles Bend Cattle Company

Raising registered Gelbvieh and Balancer® cattle since 2000.

839 Davistown Rd. Celina, TN 38551 931-243-3213 H 931-510-3213 C hamptoncattlecompany@gmail.com

www.knollcrestfarm.com knollcrest@knollcrestfarm.com Office (434) 376-3567 Fax (434) 376-7008 James D. Bennett 434/376-7299 Paul S. Bennett 434/941-8245 Jim G. Bennett 434/664-7935 Brian R. Bennett 434/664-8309 Dalton G. Bennett 434/664-7946 PO Box 117 • Red House, VA • 23963 Total Performance Bull Sale • Dec. 6, 2019

W L

H

F

Registered Bulls & Replacement Females

Trent Jones Smith Grove, KY • 270.590.5266

QUALITY GELBVIEH CATTLE

LITTLE WINDY HILL

Farms Doug & Sue Hughes 6916 Peppers Ferry Road Max Meadows, VA 24360 C 276/620-4271 lwhf@wiredog.com

Tucker Farms Gelbvieh & Balancer Cattle

NORTH CAROLINA

BULLS FOR SALE 640 McAdams Loop Jacks Creek, TN 38347 TuckerFarmsTN@gmail.com

Milton Tucker 731-608-5274

Quality Gelbvieh, Angus & Balancer Cattle

We want to Keep up with AGA members.

Please send in information to be included in the Gelbvieh World and on our website:

DUANE & WENDY STRIDER, OWNERS

(336) 964-6277

ccrosscattle@yahoo.com • ccrosscattle.com

VIRGINIA CCRO CAROLINA EXCLUSIVE 1230Y

CCRO CAROLINA LEVERAGE 3214A

THE HERD THAT CONSISTENTLY PRODUCES CATTLE WITH PERFORMANCE, CARCASS AND EYE APPEAL.

ANNUAL BULL & FEMALE SALE 2ND SATURDAY IN NOV. Private Treaty Sales Available Year Round.

REGISTERED POLLED GELBVIEH C.H. Morris & Sons, LLC

Producing Black, Polled Genetics for Today & Tomorrow.

Roger Morris • C.W. Moss 928 Morris Road Appomattox, VA 24522 434.574.6592 Roger Morris C.W. Moss 434.315.4294 434.391.4458

Gale Rippey Farms SPECIALIZING IN COMMERCIAL BALANCER® FEMALES Walter & Lee Teeter 1380 French Belk Rd. • Mt. Ulla, NC 28125 (704) 664-5784

Galax, Virginia

276.233.0999 • grippey@embarqmail.com

• • •

•

Items for Events of Interest News for Information Exchange Dates for upcoming shows and field days.

State Association news

Plus, add us to your mailing lists when sending out sale catalogs.

Send all items to: Gelbvieh World 1001 S. 70th Street, Ste. 215 Lincoln, NE 68510 lynnv@gelbvieh.org

GELBVIEH WORLD |

41

GW AD INDEX 3 G Ranch......................................... 29 ABCS Gelbvieh................................ 33 Adkins Gelbvieh.............................. 35 AGA.................................................. 17 AGA National Sale........................IFC AGF................................................... 21 AGJA................................................. 19 Allflex.................................................. 9 B/F Cattle Company........................ 37 Bar Arrow Cattle Company........... 37 Bar JR Gelbvieh................................ 33 Bar T Bar Ranch, Inc....................... 33 Beastrom Gelbvieh Ranch.............. 35 Boehler Gelbvieh............................. 39 Bow K Ranch................................... 33 Brandywine Farm............................ 35 Bull Barn Genetics.....................10, 43 Canadian GV Assn.......................... 43 Cattlemen’s Connection.................. 43 C-Cross Cattle Company............... 41 Cedar Top Ranch......................39, BC Chimney Butte Ranch..................... 35 C.H. Morris & Sons, LLC............... 41 Circle S Ranch.................................. 37 CJ&L Livestock................................ 35 Clinch Mountain Gelbvieh............. 41 Coles Bend Cattle Company.......... 41 Cranview Gelbvieh.......................... 35 Cunningham, Ronn........................ 43 Danell Diamond Six Ranch............ 33 Datamars Livestock........................... 7 Diamond L Farms........................... 27 Diamond V Gelbvieh...................... 37

42 | December 2019

Eagle Pass Ranch............................. 35 Flying H Genetics............................ 39 Gale Rippey Farms.......................... 41 Gelbviehauction.com...................... 44 GeneSeek............................................ 5 Green Hills Gelbvieh....................... 41 GS Ridge Top Ranch....................... 33 Gustin’s Diamond D Gelbvieh....... 35 Hampton Cattle Company............. 41 Harriman Santa Fe.......................... 37 Hart Farm Gelbvieh........................ 37 Hilltop Farms................................... 39 Hodges Ranch.................................. 27 Hojer Gelbvieh Ranch..................... 35 Holle Gelbvieh................................. 37 J&K Gelbvieh Farm......................... 29 J Bar M Gelbvieh............................. 39 Judd Ranch, Inc........................... 1, 37 Kicking Horse Ranch...................... 33 Kittle Gelbvieh Farms..................... 27 Knoll Crest Farm............................. 41 Koehn Cattle Co.............................. 27 Land of Oz/ John C Oswald........... 37 Lambert, Doak................................. 43 Ledgerwood Gelbvieh..................... 33 Lemke Cattle.................................... 39 Linquist Farms................................. 33 Little Windy Hill Farms.................. 41 Lone Oak Cattle............................... 33 M&P Gelbvieh................................. 39 Markes Family Farms...................... 27 Martens Gelbvieh............................ 33 Martin Cattle Company.................. 27

McCarty, Dan................................... 43 Miller Gelbvieh................................ 27 Mitchell Marketing Service............ 43 MLM Gelbvieh................................. 39 Mulroy Farms................................... 37 Nine Bar Nine Gelbvieh.................. 33 Nowack Cattle Company................ 39 Plateau Gelbvieh.............................. 33 Post Rock Cattle Company............ 37 Prairie Hills Gelbvieh.................. 3, 35 Rocking GV Gelbvieh..................... 39 Rogers Valley Farm Gelbvieh......... 39 Sawtooth Gelbvieh Cattle & Hay... 33 Schafer Farms, Inc........................... 35 Seedstock Plus Genetics................. 43 Seedstock Plus.................................. 43 Squeakin’ By-LK Farms.................. 39 Swanson Cattle Company.............. 39 Swenson Gelbvieh........................... 35 Taubenheim Gelbvieh..................... 39 The 88 Ranch.................................... 39 Thorstenson Gelbvieh..................... 35 Thull Gelbvieh Farm....................... 35 Triple H Farms................................. 33 Triple K Gelbvieh............................. 37 Tucker Farms................................... 41 Volek Ranch..................................... 35 Warner Beef Genetics ................. IBC White Oak Farms............................ 39 Wildwood Acres.............................. 29 Wilkinson Gelbvieh........................ 33 Wolf Gelbvieh.................................. 39

BREEDERS CORNER GW

SERVICE CENTER All your A.I. needs!!

Bull Barn Genetics 35 Years in business

• Gelbvieh • Angus • Red Angus • Simmental • Club Calf • Salers • Shorthorn • Dairy • Charolais • Hereford

• Sheaths • Gloves • Cito Thaw Units • Tanks • A.I. Kits • Arm Service

Ronn Cunningham AUCTIONEER P.O. Box 146 • Rose, OK 74364 918-629-9382 cellular

Eldon & Kathy Starr

210 Starr Dr • Stapleton, NE 69163 bullbarn@bullbarn.com 800-535-6173 www.bullbarn.com

Dan McCarty • Auctioneer • • Professional Ring Service • 970-481-5217

Cattlemen’s Connection

Specializing in

• Gelbvieh Semen Sales • Consulting • Order Buying (all purchases guaranteed) Roger & Peg Gatz (785) 742-3163 Call Toll-Free:1-800-743-0026

Visit our Web Site: www.cattlemensconnection.com

Are you a livestock photographer, an auctioneer, aspire to be a sale manager or graphic designer?

Put your ad in Service Center and promote your services!

Place your ad today!

303-465-2333

Subscription and Advertising Information

SUBSCRIPTION RATES: A one-year subscription to Gelbvieh World may be purchased for $35.

Members of the AGA pay $35 of their membership dues to receive a subscription to Gelbvieh World.

Gelbvieh World mails on or around the 25th of the month prior to publication date.

Canada and Mexico - $60 U.S. for one-year. Other foreign - $85 U.S. for one-year.

Gelbvieh World Advertising Rates

CLOSING DATE: Ad materials and editorial deadline is the 25th of the month two months prior to publication date. (December issue deadline is October 25th). Ads for sale dates prior to the 15th of the month of publication are discouraged.

Full Page $780 1/3 Page $392 Column inch $30

For Feb./Sept. (Commercial Editions) and June/ July (Herd Reference Edition) please call for deadline information.

STANDARD ISSUES: Full Page $717 1/2 Page $454 1/3 Page $347 Column inch $30

2/3 Page 1/2 Page Isand 1/4 Page

$562 $482 $268

Feb./Sept. Commercial Profit Picture 1/2 Page 1/4 Page

Color: Four Color $300 additional One Additional color $150 additional

$504 $309

ADVERTISING CONTENT: The Graphic Designer and/or the Director of Administration reserve the right to reject any or all advertising on any reasonable basis. Gelbvieh World and/or American Gelbvieh Association assumes no responsibility for the advertising content as submitted. Advertisers assume all responsibility for the accuracy and truthfulness of submitted advertising containing pedigrees or statements regarding performance. Advertisers shall indemnify and hold harmless Gelbvieh World and American Gelbvieh Association for any claims concerning advertising content as submitted.

Call today: 303-465-2333

GELBVIEH WORLD |

43

c GelbviehAuction.com

Extra d

gelbviehauction.com

balancerauction.com

TELL YOUR STORY Let The Story Sell You

Who doesn’t love a good story?

Throughout history stories have been an integral part of our communication for the sake of education, entertainment and life lessons. Even Jesus saw the value in stories and often he used stories to communicate his point to his disciples and countless others who encountered him.

Why are stories so intriguing to us? Perhaps a story give us the suspense of not knowing what happens next and it draws us in.

Maybe a story helps us to better understand the storyteller’s point of view. Whatever the case for having a story, it is influenced for better or worse by the person who “tells” it.

These days we see the word “stories” tossed around a great deal, especially online in social

Rance Long • 918-510-3464

media circles. Why? In my opinion, it’s because the word itself draws us in. For purebred Gelbvieh and Balancer Breeders your story is your brand and your brand is your story. It’s worth spending time on and sadly enough many purebred breeders don’t spend any time on it at all. Especially for smaller producers the focus is on selling someone the consignments in an auction instead of sharing their story to their circle of influence the other 364 days before sale day.

How much more effective would your marketing program be? How much easier would it be to sell your cattle? How much more apt would potential buyers be willing to do business with you if they knew your story? Not just the story of your operation but your family’s story….? How you came to be a cattle producer….?

How you came to fall in love with the advantages of Gelbvieh and Balancer Cattle….? If you have the right cattle, have the genetics and have the right story the largest hurdles to selling cattle are behind you. Tell your story.

Build your brand and let the story sell you!

If you have cattle or genetics to sell we’d love to share our story with you at GelbviehAuction.com.

Email is at bidontheblockcom@ gmail.com or call us at 615.412.9543.

M UPCOMING EVENTS AT GELBVIEHAUCTION.COM SUNDAY, FEBRUARY 9TH Pacific Northwest Gelbvieh/ Montana Gelbvieh Association Semen Auction SUNDAY, APRIL 5TH The 2nd Annual AGJA Semen and Genetics Fundraising Auction

L

Jeff Stansberry • 615-479-1852

Warmest Wishes & Seasons Greetings

FROM OUR FAMILY TO YOURS

Introduce

We would like to DLW

We genuinely appreciate your support of our program throughout the years and into the future.

TPG FRONTRUNNER 2510F

HOMO BLACK • HOMO POLLED AMGV1439628 • PB 92.188% SIRE: DLW TPG JACKPOT 7551B et DAM: DLW Ms WARDON 2510Z et CED

BW

WW

YW

MK

TM

CEM

HP

PG30

12

1.0

66

97

24

57

7

8.33

1.67

40%

70%

25%

20%

15%

10%

30%

15%

10%

ST

DMI

YG

CW

REA

MB

$COW

FPI

EPI

19

0.015

-0.33

16

0.87

0.30

134.74

75.45

116.71

3%

70%

20%

60%

2%

15%

3%

15%

5%

Possibly the very BEST PB EVER produced at Warner Beef!

STAY TUNED FOR BREEDING OPPORTUNITIES IN THIS GREAT SIRE!

SEE YOU IN DENVER!

Genetic INVESTMENT Save the Date!

BULL SALE • MARCH 3, 2020

1:00 PM (cst) • At the Ranch, Arapahoe, NE Dan and Kate Warner 42198 Road 721, Arapahoe, NE 68922 Dan Warner • 308-962-6511 Monte Warner • 308-268-6020 Darren Warner • 308-268-2031

42ND ANNUAL

MATERNAL EMPIRE A BULL SALE S

FEBRUARY 18, 2020 • 12:30 PM BURWELL, NE

SELLING 200 COMING 2-YEAR OLD BALANCER, ANGUS & RED ANGUS BULLS

CEDAR TOP RANCH is your

PREMIER SOURCE for RANGE DEVELOPED 2-YEAR OLD BULLS! V Featuring 55 ET BULLS from

AGE & PRODUCTION PROVEN DAMS

CEDAR TOP RANCH Scott & Raberta Starr 212 Starr Drive • Stapleton, NE 69163 308-530-3900 (Scott) • 308-530-2720 (Austin) email: cedartopranch@yahoo.com

Do One Thing... Do It Well...We Raise Beef Cattle