August 2014 Gelbvieh World

August 2014 FFF www.GELBVIEH.org

Cedar Top Ranch…

Where our reputation has been earned by the cattle produced for 76 years.

There’s a reason we’re still in the cattle business…the cattle work.

As the cattle industry changes and more tools are added to our genetic tool chest, it’s important to be committed to a breeding program that is reliable.

• Producing Bulls that sire daughters with fertility and stayability • Utilizing herd sires that have calving ease, growth and breed leading carcass traits with the structure to last • Progeny sired by Cedar Top bulls have topped Superior Livestock Auction Sales for more than a decade...

There is a reason!

Selling 200 Coming 2-year-old Balancer® Bulls Third Tuesday of February 2015 Burwell, Nebraska

Consistent ∙ Maternal ∙ Profitable ∙ Solid Call us today to add CTR genetics to your herd.

Cedar Top Ranch

Scott & Raberta Starr 212 Starr Drive • Stapleton, NE 69163 308-587-2293 • 308-530-3900 (C) email: cedartopranch@gpcom.net

24th Annual Judd Ranch

Cow Power Female Sale Saturday, October 11 • 12:00 noon • Pomona, Kansas Free Trucking in U.S. on Purchases of $15,000+

2013 Sale Heifer – Lot 103 Western Regional Champion Gelbvieh Female There are cows; then there are females like this beautiful Judd Ranch female, JRI Ms Hot Pursuit 207U33. The difference: fertility, maternal ability, performance, eye appeal, teat and udder structure. The list goes on and on, including 15 consecutive years as #1 Dam of Merit/Dam of Distinction breeder and owner (1998 – 2012). Plus cows that produced 267 bulls that sold in our March bull sale, with an 82 lb. average birth weight/861 lb. average weaning weight.

Please join us on Saturday, Oct. 11, at the Ranch when 100–plus Judd Ranch (spring & fall/bred & open) females will be sold at auction. A vast majority of the offering will be homozygous polled and every female is Judd Ranch bred and raised.

Put a Judd Ranch Female to work in your herd and see the difference Call Cattlemen’s Connection Toll-Free 1-800-743-0026 for your sale catalog.

Judd Ranch Inc.

Dave & Cindy Judd Nick, Ginger Judd & Family Brent, Ashley Judd & Family 423 Hwy. K-68 • Pomona, KS 66076 785/ 566-8371 or 785/566-3770 Visit our web site: www.juddranch.com

August 2014, Volume 29, Number 1 Official Publication of the American Gelbvieh Association 10 BIF Conference Looks to Industry’s Future Dr. Bob Hough provides a synopsis of the 2014 Beef

Improvement Federation annual meetings including the beef industry’s focus on increasing production through selection of maintenance and reproduction efficiency.

13 Balancer® Cattle Top Sellers on Superior Livestock Auction

Several lots of Balancer influenced feeder cattle topped Superior’s Week in the Rockies sale, setting the highs for their weight classes.

16 Make the Switch - Blood Samples Instead of Tail Hair for DNA Testing

To facilitate quicker turn-around times for DNA testing, breeders are asked to submit DNA samples using FTA blood cards rather than hair cards.

EXTRAS 12

Susan Willmon Awarded BIF Continuing Service Award

20

Board of Directors Reviews Strategic Plan during April Meeting

The cover photo was taken by Jennifer Scharpe at Cedar Top Ranch in Nebraska last fall as they were gathering their Balancer® influenced yearling feeder cattle for delivery to the feed yard.

EDITOR: Jennifer Scharpe jennifers@gelbvieh.org GRAPHIC DESIGN: Lynn Valentine lynnv@gelbvieh.org “GELBVIEH WORLD” (ISSN 1084-5100), is published monthly except for February, June and October for $35 for one year.

American Gelbvieh Association 10900 Dover St., Broomfield, Colorado 80021-3993.

IN EVERY ISSUE

BREEDERS SECTIONS

Contact Us 4 News & Notes 8 Bits & Pieces 9 Did You Know?

9 Area Coordinators 9 Places to Be 36 Ad Index 38

Southern Breeders 23 Southeast Breeders 25 Upper Midwest Breeders 26-27 Midwest Breeders 30-31 Western Breeders 35 Northeast Breeders 36 Service Center 37

2 | AUGUST 2014

Periodicals postage paid at Broomfield, Colorado and at additional mailing offices.

POSTMASTER send address changes to: Gelbvieh World, 10900 Dover Street, Broomfield, Colorado 80021

Advancing Livestock Media Professionals

Seedstock Plus Showcase Sale IX

& 6th Annual Customer Appreciation Sale

September 20, 2014 Kingsville Livestock Kingsville, Missouri

Elite Bred Heifers!

Cow / Calf Pairs!

Open Heifers!

Show Prospects!

Gelbvieh & Balancers!

Call Today for your catalog!

877-486-1160

CONTENTS INSIDE THE EDITORIAL

SHOWS

6

A Culture of Leadership

28

Gelbvieh Juniors Show in Eastern Regional in Bardstown, Ky.

President’s View from Rob Arnold

32

Gelbvieh Juniors Show “Under the Western Skies” Western Regional in Concordia, Kan.

14 Seedstock Marketing - Building a Presence will Help Your Bottom Line

Breed Promotion Minute from Frank Padilla

18 AGA Unveils New Registration Certificate Layout

View of the Numbers from AGA Staff

22 Experiences

Junior Voice from Tiana Garcia

24 Countdown to Sale Day Checklist

Communication Note from Megan Slater

Participants at the 2014 AGJA Western Regional Show.

EXECUTIVE COMMITTEE 10900 Dover Street F Westminster, CO 80021 Main phone: 303-465-2333 F Fax: 303-465-2339 www.GELBVIEH.org F info@gelbvieh.org Facebook: American Gelbvieh Association

ASSOCIATION STAFF Dianne Coffman Director of Administration diannec@gelbvieh.org (ex. 479)

Frank Padilla Director of Breed Promotion frankp@gelbvieh.org (ex. 480)

Susan Willmon Director of Breed Improvement susanw@gelbvieh.org (ex. 484)

Jennifer Scharpe Director of Communications jennifers@gelbvieh.org (ex. 485)

Kari Otteman Breed Improvement Data Analyst kario@gelbvieh.org (ex. 483)

Lynn Valentine Gelbvieh Media Productions lynnv@gelbvieh.org (ex. 486)

Dolores Gravley Customer Services doloresg@gelbvieh.org (ex. 481)

William McIntosh Eastern Area Coordinator williamm@gelbvieh.org 502-867-3132

Patti Showman Customer Services pattis@gelbvieh.org (ex. 478)

Brian Rogers Central Area Coordinator brianr@gelbvieh.org 936-554-1600 Carrie Tilghman Junior Activities Coordinator carriet@gelbvieh.org 270-404-0828

4 | AUGUST 2014

Rob Arnold, President (2012) Minot, ND • 701-624-2051 rlagelbvieh@aol.com

Duane Strider, Secretary (2012) Asheboro, NC • 910-428-4568 ccrosscattle@yahoo.com

Dan Warner, V. President (2013) Beaver City, NE • 308-962-6511 dan@warnerbeef.com

Neal Pearson, Treasurer (2012) Lake City, SD • 605-448-5653 njpearson@venturecomm.net

DIRECTORS Brian Dunn (2013) St. John, KS • 620-549-6516 dunnfarm@hotmail.com Emily Griffiths (2014) Kendallville, IN • 260-242-1552 ejgriffiths.eg@gmail.com Bob Hart (2014) Kansas City, KS • 816-225-8530 bhart@hartfarm.net Andy LeDoux (2012) Agenda, KS • 785-732-6564 ledouxranch@hotmail.com David Martin (2014) Judsonia, AR • 501-728-4950 martincattleco@windstream.net Bob Prosser (2012) Winslow, AZ • 928-289-2619 info@bartbar.com

Ronnie Rogers (2013) Mendon, MO • 660-375-7266 rogers_valley_farm_feedlot@ hotmail.com Scott Starr (2013) Stapleton, NE • 308-587-2293 cedartopranch@gpcom.net Walter Teeter (2014) Mt. Ulla, NC • 704-236-7980 waltert@republicrefrigeration.com Grant Thayer (2014) Ramah, CO • 303-621-2058 grant@jumpingcowgelbvieh.com Gary Tilghman (2013) Glasgow, KY • 270-678-5695 gtilghma@uky.edu

“Many AGA members have invested a lifetime in the Gelbvieh breed. With a contribution to the American Gelbvieh Foundation they have an opportunity to leave a legacy for its future.�

- Al Knapp

Foundation Education Passion Support

Scholarship Leadership

Research

Improvement Promotion Legacy

Junior Advancement

Future Impact

Donors frequently seek to support nonprofit organizations that they share a vision with and that they truly believe in.

A gift of livestock or grain to the American Gelbvieh Foundation results in a gift with a

G elbvieh

American

Give the Gift of Livestock or Grain

positive impact and benefits for the donor and the organization.

When donating livestock or grain the producer must contribute the livestock or grain to a charitable organization prior to the sale.

Because the sale takes place after the donation, the proceeds are not recognized as income, resulting in the producer saving on selfemployment tax as well as federal and state income taxes.

Because production costs related to donated livestock and grain production are tax-deductible, a donor may enjoy a far greater tax savings than if they made a cash contribution. This information is not intended as legal or financial advice. Donors should consult with their professional advisors as to how gifting livestock or grain best applies to their own situations.

To make a gift of livestock or grain to the American Gelbvieh Foundation, request a donation form by contacting the AGA office at 303-465-2333 or info@gelbvieh.org.

For more information about the AGF or about how you can contribute, contact the AGA office at 303-465-2333 or visit www.Gelbvieh.org.

PRESIDENT’S VIEW

A Culture of Leadership The AGA Board of Directors recognizes the need to stay current in the marketplace and put a stronger focus on adapting to a changing environment as it relates to breed associations. By Rob Arnold CONGRATULATIONS TO THE junior members for making the national and regional shows huge successes. A key message for both parents and juniors was provided

by Judge Brad Gohr during the Gelbvieh female show. He stated that kids that have the will power to get up at 4:00 a.m. to prep an animal for show will surely surface to the top when they search for a job later in life. So, whether you went home with a blue ribbon or not, everyone there was a winner by his standards.

The American Gelbvieh Association has hired a new executive director. This hire is the first step in establishing a new culture of leadership within the AGA and more importantly within the industry.

When your AGA Board set out to find a new director, the first step was creating a committee to evaluate three questions: •

What will breed associations look like?

•

What needs will they serve?

•

What resources do they need to accomplish the goals of the association?

6 | AUGUST 2014

tractors is much different than it was back then. Companies adapted to a changing marketplace with bigger, more convenient, more mechanical applications to remain competitive. The companies that didn’t were eliminated from the

It didn’t take long for the committee The American Gelbvieh Association needs to determine that we need to develop a strategy, view change as an to change the opportunity, and keep sight of the longway we think term vision to remain competitive in a very and the way we dynamic and changing environment. do things. We need to grow the Gelbvieh business and remain industry marketplace. relevant to ensure viability for longOur vision for hiring our new term success. director included four key criteria: Change, whether good or bad, 1. A vision of the industry; brings a level of discomfort to most 2. A vision of how Gelbvieh everyone involved. Many of you can genetics fit in the industry; relate to this as we transition once again to a new computer registry 3. A business acumen; system.

4. An ability to manage people.

Recently I was at a neighborhood auction. On the sale were a model H International, a model G Minneapolis Moline, and an 820 John Deere. If you are younger than 40, you may have to ask your parents about these. As a kid, these tractors were used on our farm and they were considered large tractors at the time.

Companies still make these same sized tractors. But, for most farmers, the purpose of these

The Board of Directors is very confident that we accomplished our initial objective. Now, the American Gelbvieh Association needs to develop a strategy, view change as an opportunity, and keep sight of the long-term vision to remain competitive in a very dynamic and changing environment.

Change is inevitable! Those that find ways to create opportunities rather than chaos will succeed.

FFF

Program Genetics

WITH MATERNAL POWER

“THE CARCASS COW” C-CROSS EC 7309T

Owned with Twin Oak Gelbvieh.

Homozygous black, homozygous polled purebred donor that ranks in the top 1% for marbling and caracass value, top 2% for feedlot merit, top 3% for ribeye area, and has outstanding EPDs across the board. Her oldest son, Exclusive 1230Y, by Post Rock Silver, topped the 2012 C-Cross Sale and is used in many AI programs.

She’s averaged over 20 embryos per flush.

DCSF POST ROCK WILMA 262P1 ET

Owned with Bob Feight.

Homozygous polled, black daughter of the famed Post Rock Wilma 147H donor. She owns 100 BW and 104 WW ratios in production and is a flush sister to the dam of Post Rock Silver. Many flush sons will sell in next year’s sale.

THOUGHT FOR THE MONTH... Blessed are the young for they will inherit the National Debt.

POST ROCK CATTLE COMPANY 3041 E. Hwy. 284, Barnard, KS 67418 Bill Clark: 785.792.6244 Leland Clark: 785.792.6208 Fax: 785.792.6250 • Email: prcc@twinvalley.net “Where calving ease, performance and eye-appeal come together.”

CattleDesign®

NEWS ‘N NOTES Kansas Gelbvieh Field Day Set for August 16 The Kansas Gelbvieh Association’s annual tour will be held on August 16, 2014. This year the tour will be hosted by District 1, and will include the following participants: Raile Gelbvieh (St. Francis, Kan.), Diamond V Gelbvieh (Stockton, Kan.), and Bar Arrow Cattle Co. (Phillipsburg, Kan.). The tour schedule will be posted on the Kansas Gelbvieh Association’s website at kansasgelbvieh.org. If you have any questions or need more information please contact Randy Odle at (785) 425-7286 or Evan Cooper at (620) 285-1160. We look forward to seeing you there!

2014 Active Member Directory Now Available The 2014 American Gelbvieh Association Active Member Directory is now available. AGA members and Gelbvieh World subscribers should have received a copy of the Member Directory with this August issue of Gelbvieh World. If you did not receive a copy, please contact the AGA office. Additional quantities of the Member Directory are available to hand out at state fairs, expos, field days, etc., by contacting the AGA office.

Commercial cattlemen and women can request a copy of the Member Directory by calling 303-465-2333 or emailing info@gelbvieh.org.

Hall of Fame and Member of the Year Nominations Sought Each year the American Gelbvieh Association honors a Member of the Year and a Hall of Fame inductee during the AGA annual convention. Nomination forms must be submitted to the AGA office by August 15.

To request a form or additional information, contact Dianne Coffman, AGA director of administration, at diannec@gelbvieh.org or 303-465-2333.

Submit Nominations for Board of Directors Recommendations for candidates for the 2015 American Gelbvieh Association Board of Directors are currently being sought. If you have recommendations for or you are interested in running for one of the Board positions that will be open for election during the 2015 annual AGA meeting, contact David Martin, Nominating committee chairman. The Nominating committee reviews suggestions and recommends a slate of candidates. Martin can be reached at 501-278-7614 or martincattleco@windstream.net.

8 | AUGUST 2014

Steve Munger Elected BIF President Elected to the 2014-2015 Beef Improvement Board of Directors, pictured above, are (seated, from left) Larry Keenan, American Red Angus Association; Donnell Brown, R.A. Brown Ranch, Throckmorton, Texas; Joe Cassady, South Dakota State University, BIF executive director; Steve Munger, Eagle Pass Ranch, Mansfield, S.D., president; Craig Bieber, Bieber Red Angus, Leola, S.D.; Steve Whitmire, Ridgefield Farm, Brasstown, N.C., past president; Twig Marston, American Red Angus Association, historian; Robert Williams, American International Charolais Association; (standing, from left) Jack Ward, American Hereford Association; Doug Frank, ABS Global; Lauren Hyde, American Simmental Association; Jon Patterson, National Cattlemen’s Beef Association; Jane Parrish, Mississippi State Univesity, regional secretary; Tommy Clark, Mystic Hill Farm, Culpeper, Va.; Chris Shivers, American Brahman Breeders Association; John Genho, Eldon Farms, Woodville, Va.; Joe Epperly, North American Limousin Foundation; Joe Mushrush, Mushrush Red Angus, Strong City, Kan.; Mike Tess, Montana State University: and David Bolduc, Canadian Beef Breeds Council, Calgary, Alberta, Canada. Not pictured are Bob Weaber, Kansas State University, regional secretary; Mark Enns, Colorado State University, regional secretary; Lee Leachman, Leachman Cattle of Colorado, Wellington, Colo.; Marty Ropp, Allied Genetic Resources, Normal, Ill.; and Mark Thallman, U.S. Meat Animal Research Center, Agricultural Research Service liaison.

Follow AGJA on Social Media The American Gelbvieh Junior Association has entered the world of social media. Be sure to like their Facebook page, American Gelbvieh Junior Association, and follow them on Instagram and Twitter at @GelbviehJuniors

BITS ‘N PIECES Did You Know?

Feed yard operators can see a $300 per animal price difference in cattle that have quality genetics and good management at the ranch.

Gelbvieh Juniors Gather at the Barnyard Classic The 34th annual American Gelbvieh Junior Association (AGJA) classic was held in Sioux Falls, S.D., June 29 through July 4, 2014. The 2014 Barnyard Classic saw 157 AGJA members from 16 states that met and exhibited 251 head of Gelbvieh and Balancer® cattle.

The event was hosted by the South Dakota Gelbvieh Junior Association and the week was filled with several leadership and skills contests and concluded with two days of cattle shows.

The national junior Balancer female show was held on Thursday, July 3. Judge Brad Gohr of Madras, Ore., evaluated 114 Balancer heifers and five Balancer cowcalf pairs. Mr. Gohr also judged the showmanship contest earlier in the day. The following day Lydell Meier of Clinton, Tenn. evaluated 98 Gelbvieh heifers, four Gelbvieh cow-calf pairs, nine Gelbvieh bulls, ten Balancer bulls, and 11 market steers.

Visit AmericanGelbvieh on YouTube for video coverage of the event. Complete results and full coverage of the show will be published in the September issue of Gelbvieh World.

You can now follow the American Gelbvieh Junior Association on Facebook, Twitter and Instagram.

Gelbvieh World mails to more than 3,200 commercial bull and female buyers making up 70% of the mailing list.

The beef industry loses $1 billion annually from the morbidity and mortality associated with BRD. During Superior Livestock Auction’s Week in the Rockies XXVI video cattle auction, a group of 330 Balancer® influenced steers weighing 810 lbs., topped the market at $240/cwt.

American Gelbvieh Association Area Coordinators “I can assist you in locating quality breeding stock either commercial or registered.

Commercial producers contact me to list your cattle on the AGA Exchange free of charge.”

Brian Rogers

“Get your marketing program planned now for the upcoming sale season. I’d be glad to assist you in developing a program to showcase your program.”

William McIntosh

CENTRAL REGION

EASTERN REGION

brianr@gelbvieh.org

williamm@gelbvieh.org

(936) 554-1600 (C)

(502) 867-3132 (C)

Western region Gelbvieh members and commercial producers should contact Frank Padilla at the American Gelbvieh Association office at 303-465-2333.

GELBVIEH WORLD | 9

BIF Conference Looks to Industry’s Future economically important trait when compared to growth and carcass, and improved genetic potential for reproductive traits is the best way for the industry to increase output.

This will include genomicallyenhanced genetic predictions for heifer pregnancy, stayability and longevity. It was noted that a heifer that breeds in the first cycle will produce over 400 additional pounds in her lifetime compared to those that breed later as yearlings.

The annual Beef Improvement Federation (BIF) meeting was recently held in Lincoln, Neb., with an eye on future genetic improvement in the beef industry. This included the role of the U.S. Meat Animal Research Center (MARC), increasing cattle output through efficiency, selection for novel traits, and new models for genetic selection. By Dr. Bob Hough

THE PROGRAM STARTED with a review of the last 50 years of MARC research and what we can expect in the future. MARC has been instrumental in the past in characterizing of breeds for various traits, which has resulted in among other things, the across-breed EPD adjustments. In the early years, MARC work on biologically defining breeds had a big influence on which breeds became popular and those that faded into obscurity. In the future, MARC will do breeding studies on the 18 breeds that have the largest impact on the beef industry.

Reproduction has been shown to be a more economically important trait when compared to growth and carcass, and improved genetic potential for reproductive traits is the best way for the industry to increase output.

It is important to note that all of their work on various traits will include genomics. This will include revisiting retained heterosis on various crosses and hybrids. This work has not been done since the 1970s, and should be very beneficial to the industry. They are also looking at more useful ways to calculate and disseminate acrossbreed EPD adjustments. The value of the MARC research in the past and the future cannot be overstated.

Feed is 70 percent of the expense in cattle production, and 70 percent of all feed goes to meeting maintenance requirements making this a large target for genetic improvement. University of Illinois scientists have shown that improved feed efficiency during heifer development equated to improved maintenance energy efficiency in two-year-old dams.

Another theme of the conference was increasing production through selection for various traits like maintenance and reproduction efficiency, and disease resistance. Reproduction has been shown to be a more

They observed no decrease in production for traits like reproduction and weaning weight for the more efficient dams, which were eating less feed. It was also noted during the conference that increased acres of

10 | AUGUST 2014

forage available to the beef industry would come from low quality feed sources such as corn stalks, and cattle needed to be genetically designed to excel in these types of environments.

Selection for novel traits such as increased nutrient value of beef and disease resistance was also a hot topic.

Our industry annually loses $1 billion from the morbidity and mortality associated with Bovine Respiratory Disease (BRD). In a number of studies, BRD has been shown to be a heritable trait, so selection for BRD resistance can be effective. To build genetic predictions for BRD will take both the collection of phenotypes and genomics.

One of the exciting items discussed at BIF was the building of new models to produce EPDs taking advantage of new computer processing capabilities. This will include adding genomics into the main models to produce genomically-enhanced EPDs. This has been difficult to achieve for many breed associations forcing them to currently blend the genomics information in post-analysis. This blending procedure has many drawbacks including information not flowing through the pedigree.

Enhancements in computer technology could allow associations to calculate the true accuracy of a genetic prediction rather than the BIF estimated procedure currently utilized by the industry. Weekly and even daily national cattle evaluations should be in the reach for many more associations while currently only Angus does a weekly evaluation to produce EPDs.

the accuracy of selection compared to using the ERT alone. Examples of ERTs that the industry needed to be calculating genetic predictions for in the future included efficiency, disease resistance/survivability and adaptability.

Another topic, especially in the producer panels, was indexes. Indexes have become more commonplace in the industry, but the question was raised as to whether we are getting too many? Like ERTs, it was felt that fewer, more meaningful indexes covering wider segments of production would be helpful. It was noted that our current system has led to fads and does not account well enough for production environments. The take home message was that the three big costs to a cow-calf operation are feed, labor and depreciation, while revenue is a function of weaning weight, weaning rate (percent of calf crop weaned) and price.

All in all, BIF was again a big success, and every serious cattle producer should think about attending every year.

Editor’s note: This article was reprinted with permission from Western Livestock Journal.

Tenderize your beef with bulls from Rogers Valley Farm.

Another novel item discussed was the prenatal environment’s effect on gene activation. It has been shown that prenatal stressors can affect gene expression in progeny and grand-progeny. This and other talks highlighted the need to combine optimum management along with genetic selection.

As the industry moves forward with new trait selection, a review of economically relevant traits (ERTs) versus indicator traits was done by Dr. Bruce Golden.

The classic example of ERT was calving ease versus birth weight. Birth weight is an indicator trait while the main trait of interest is calving ease, so calving ease EPD should be the trait a producer looks at for making selection decisions for calving ease. Birth weights should still be collected as they are correlated to calving ease, but this information should be put into the calving ease calculation, and ideally, not published at all.

The problem with selecting using both the ERT and indicator trait simultaneously is it actually decreases

With our genetics, you can add tenderness without losing performance.

Yearling bulls available, call for details.

KHR 08W

Power Plus a 9 for Tenderness Ronald & Kathryne Rogers Visit us on the web at RogersVFG.com

(660) 272-3805 • cell (660) 375-7266

Mendon, MO • Email: rogers_valley_farm_feedlot@hotmail.com

GELBVIEH WORLD | 11

Susan Willmon Awarded BIF Continuing Service Award The Beef Improvement Federation (BIF) honored Susan Willmon with the Continuing Service Award during the organization’s 46th annual meeting and research symposium in Lincoln, Neb., June 18-21, 2014.

CONTINUING SERVICE AWARD winners have made major contributions to BIF efforts. This includes serving on the Board of Directors, speaking at BIF conventions, working on BIF guidelines, and other behind-the-scenes activities. As BIF is a volunteer organization, it is this contribution of time and passion for the beef cattle industry that keeps BIF moving forward.

Willmon is a native of Northbrook, Ill. She earned a bachelor’s degree at Colorado State University and a master’s degree in animal breeding at the University of Illinois, studying with Dr. Jim Gibb and Dr. Dan Gianola.

Willmon spent the early part of her career in the human health software business, but her passion for animal science brought her back to the beef industry.

In 2002 she joined Genetic Solutions as manager of customer service. Three years later, Willmon joined the American Gelbvieh Association (AGA) as director of breed improvement, where she currently remains.

During Willmon’s time at the AGA, she has guided the transitions to whole-herd reporting and to genomeenhanced expected progeny differences (GE EPDs).

More recently she has facilitated the development of a multi-breed stayability EPD and the AGA maternal index.

After two years with AGA, Willmon took on IT management at AGA and has overseen two registry system conversions.

12 | AUGUST 2014

Susan Willmon (left) of the American Gelbvieh Association, Westminster, Colo., receives a Beef Improvement Federation Continuing Service Award from Steve Whitmire, 2013-2014 BIF president.

Willmon has played an integral role in BIF, serving on the committee that developed guidelines for teat and udder scoring. For the 2007 annual meeting she served on the organizing committee and co-developed the 2007 BIF video, “A History of Gaining Value from Genetics” that celebrated the 40th anniversary of BIF. She served two terms on the Board of Directors as a breed association representative, during which time she was part of the BIF strategic-planning team that set the direction for BIF. Willmon was presented the BIF Continuing Service Award at a luncheon Thursday, June 19. Also receiving Continuing Service Awards were Larry Kuehn and Warren Snelling, both of the U.S. Meat Animal Research Center, Clay Center, Neb.; and Wade Shafer of the American Simmental Association, Bozeman, Mont.

For more information about the symposium, including additional award winners and coverage of the meeting and tours, visit www.BIFconference. com. For more information about BIF, visit www. beefimprovement.org. FFF

FEEDER MARKETING Balancer® Cattle Top Sellers on Superior Livestock Auction Over 195,500 head of calves, feeder cattle, and breeding stock were offered July 7 through July 11 during Superior Livestock Auction’s Week in the Rockies XXVI video cattle auction.

BROADCAST LIVE FROM the Sheraton Steamboat Resort, the auction had producers from 26 states. The make-up of those consignments was: 30 percent steer calves weight 0-595 pounds; 18 percent heifer calves weighing 345-590 pounds; 36 percent feeder steers weighing 525-1,050 pounds; 15 percent feeder heifers weighing 525-1,025 pounds; and 1 percent breeding stock. Cattle sold on contract to deliver immediately through the end of March, 2015.

were the high selling lots in four weight classes. A group of 330 head of steers a weighing 810 pounds for September 15 to October 10 delivery demanded $240.00 per cwt. The 900-pound steers from this sort totalling 220 head demanded $231.00 per cwt. The spread in price of steers weighing 800 to 840 pounds was $201-$240. The spread in the 900- to 940-pound weight range was $195-$231.

As well, the heifer mates to these steers were the high selling lots in their weight classes. A load of 55 head weighing “In the old days all ‘same-class cattle’ sold 900 pounds sold for the same price. Today you are seeing for $215.00 per anywhere from a $5-$25 per cwt spread cwt. A lot of on feeder cattle of the same weight...The 402 head from the lighter-end, spread in price is not breed specific but weighing 800 rather genetics and management specific.” pounds, sold for $226.00 per cwt.

Price spread for The demand for high quality heifers weighing 900 to 920 pounds genetics coupled with good ranged from $201-$215. The range vaccination programs and cattle of price paid for heifers weighing management was seen throughout 800 to 840 pounds was $194-$226. the five-day sale, with premiums Jerry Warren, Superior Livestock being paid for the cattle that representative says, “It starts out possessed both. The price spread with having good cattle and people was wide in all weight classes doing all the right things to make depending on the quality of the them more valuable. Getting into cattle and the reputation of the all the right programs makes more consignor. people wanting them. The buyers Balancer® influenced cattle from Cedar Top Ranch, Stapleton, Neb.,

remember how well the cattle did for them.”

The Cedar Top Ranch cattle were Vac 45, Superior Verified, NHTC, and USDA Never Ever 3 Verified Natural. Plus, they have built a reputation for feed yard and carcass performance.

“The Balancer cattle have really excelled our program. We’ve tried several breeds and the Balancer class of cattle really grade and grow well. The cattle have graded 96 percent Choice with 79 percent Yield Grade 1s and 2s. You can’t ask for much better than that,” said Scott Starr of Cedar Top Ranch.

“We have buyers who have been purchasing our cattle for more than twenty years. The cattle work for them so they keep coming back.”

There has been a recent fundamental shift in the feeder cattle market.

“Being black and having all their shots is no longer enough information for buyers of feeder cattle. There are fundamental, irreversible changes occurring in the beef industry. Some cattle are worth more than others,” said American Gelbvieh Association’s Director or Breed Promotion Frank Padilla. “In the old days all ‘sameclass cattle’ sold for the same price.

Today you are seeing anywhere from a $5-$25 per cwt spread on feeder cattle of the same weight.

This value spread can grow to as much as $300 per head difference in the feed yard in today’s market in terms of performance and carcass value. The spread in price is not breed specific but rather genetics and management specific. The type of cattle you sell builds your reputation in the marketplace.”

FFF GELBVIEH WORLD | 13

BREED PROMOTION MINUTE

Seedstock Marketing – Building a Presence will Help Your Bottom Line The ultimate success of a seedstock operation depends as much on the marketing program as it does on the genetics in the breeding program. By Frank Padilla MARKETING IN THE seedstock industry is a complex, everchanging, and often neglected aspect of business for seedstock breeders. Breeders tend to see themselves as ranchers and cattle producers, and not as sales and advertising representatives.

However, one should not ignore the importance of a solid marketing program to increasing profits.

Marketing is defined as the process or technique of promoting, selling, and distributing a product or service. Four core principles for success include: 1. Advertising: including print, Internet, farm radio, and direct mail; 2. Networking: being active in county, state and national cattle associations, and cattlemen’s groups; 3. Customer service: providing confidence that you the breeder will service the product after the sale in resolving any problems that may arise; 4. Reputation: quality of the cattle as well as you the breeder.

Market positioning is the process to create an image or identity in the 14 | AUGUST 2014

minds of a target market audience for a product. Be clear in identifying what it is that your operation will market and incorporate it into your message: bulls for registered and commercial breeders, registered females, semen to commercial and registered breeders, commercial replacement females. All are examples that create a market position and an image in the minds of a target market audience for a product.

Be sure to identify and communicate the types of breeding animals your operation will market.

Each type of breeding animal represents a different marketing position with a different target audience.

Developing an advertising plan is the key to succeeding in advertising. Set aside a convenient time to plan your advertising program. Draw up a sales map of your market area as well as location of existing customers. Decide on a twelve month advertising budget.

Review what you have done in the past and think about what you want to accomplish in the year ahead.

Consider setting aside a percentage of gross sales for an advertising budget. Develop an advertising calendar by determining when

ads need to be published while being mindful of the deadlines for targeted publications so you can have pictures and performance information available to include.

The frequency of ads can influence buyers as much as the size of the ads. Keep your name out there. Timing of ads is important, but one ad the month before your sale or marketing time once a year is not going to cut it.

Where do you fit? What do you have to offer in genetics and customer service that sets you apart? Obviously answering such questions with accuracy demands understanding of exactly what roles you and your product have to offer to buyers. Know your target audience.

Advertising and promotion is a cumulative process. Your reputation as a breeder and a marketer is built one small building block at a time.

By developing a marketing program that keeps your name in front of the buying public, virtually year round, and by developing a reputation for quality, honesty, and good service makes people want to do business with you.

Contact the American Gelbvieh Association today and our professional staff will be glad to assist you in developing a marketing plan for your program. FFF

CD = 12/14

2 CD = 12/15

Tuesday

3 CD = 12/16

Wednesday

22

15

8

16

9

CD = 1/4

23

Production Sale Hometown, CO Gelbvieh & Balancer Bulls & Females View all sale lots on video 303-222-4444

Your Town Cattle Co.

Don’t Miss Our Sale Tomorrow!

CD = 12/28

CD = 12/21

17

10

CD = 1/5

24

Production Sale TODAY! Hometown, CO Gelbvieh & Balancer® Bulls & Females View all sale lots on video 303-222-4444

Your Town Cattle Co.

CD = 12/29

CD = 12/22

CD = 1/6

CD = 12/30

CD = 12/23

29

30 CD = 1/12

Advertisers Needed:

CD = 1/11

31

Individual dates still remain for the 2015 AGJA Calendar.

These listings are $40 each and will be sold on a first-come, first-pay basis.

Discounts are available – if you purchase 2-5 dates, the cost is $35 per ad or if you purchase 6 or more dates, the cost is $25 per ad.

CD = 1/10

Call Today! Spaces will fill up quickly. Don’t get left out!

Save That Date!!!

Booking Deadline: October 7, 2014

CD = 1/3

CD = 12/27

CD = 12/20

4 CD = 12/17

Thursday

5 CD = 12/18

Friday

6

25

18

11

CD = 1/7

CD = 12/31

26

19

2014

13

14

CD = 1/9

CD = 1/2

28

21

tion C alend a

CD = 12/26

March 2015

27

20

CD = Calving Date

CD = 1/8

CD = 1/1

nior A ssocia

CD = 12/25

12 h Ju

A mCD e r=i12/24 can G elbvie

7

Saturday CD = 12/19

Take advantage of this great opportunity to advertise your program.

The AGJA Calendar is distributed to all of the Gelbvieh World subscribers.

1

Monday

Don’t miss this chance to advertise your sale, field day or other important events.

Please contact Carrie Tilghman at 270-404-0828 to reserve your space today.

CD = 12/13

Sunday

r

DNA SAMPLES Make the Switch – Blood Samples Instead of Tail Hair for DNA Testing For quicker turn-around times of DNA test results, DNA samples should now be submitted on FTA blood cards instead of tail hair collectors. By AGA staff GENESEEK®, THE AMERICAN Gelbvieh Association’s DNA service provider, is constantly trying to automate larger portions of DNA testing in order to make the process more efficient. Part of this transition includes customers taking blood samples instead of tail hair samples for testing.

Why blood? Blood samples can be processed by a machine as opposed to lab technicians, which lessens the processing time of that sample. Customers can benefit from submitting blood samples through potentially quicker turn-around times for results.

Follicles on hair samples (the part that contains the DNA) are sometimes hard to find, and a test will fail if there isn’t enough DNA to test. Blood samples are an easier and more consistent way for the lab to pull DNA for testing, with hopefully fewer failed samples.

It pays to switch. GeneSeek currently charges $1 per card for hair sample cards. Blood cards, on the other hand, can be sent to you at no cost.

Collecting DNA Samples on FTA Blood Cards Preparation 1. Have an area set aside for the cards to dry once the blood has been spotted. A cardboard box top works well for this purpose.

2. Write the animal’s ID and registration number on the card before the blood is collected.

Collection 1. Wipe the ear clean with a paper towel or cloth.

Most people use the veins on the inside of the ear as the area is easier to clean, though you can use the outside if you can be assured of getting an uncontaminated sample.

2. Prick the vein in the animal’s ear with a sterile needle or lancet.

3. Allow a couple of drops of blood to flow, then touch the circle of the DNA card to the blood site on the ear.

4. Fill the circle with blood, avoiding oversaturating the card to the point of it being soggy. A good sample will mostly fill the circle.

5. Place the card in your drying area with the top

16 | AUGUST 2014

flap open to allow the card to dry for at least 24 hours.

Avoid having the cards touch each other as well as other possible sources of cross-contamination. Allow the cards to dry in an area out of direct sunlight.

Submission 1. Depending on the brand of cards they may or may not have a barcode number. If there is a barcode number, note the number on the order form. If not, it is extra critical that the animal’s registration number is on the card.

2. Once the blood card is dry, you can rubber band multiple cards together. Place them in a smaller envelope and then mail with your paperwork.

Do not mail in a sealed plastic bag as the cards may develop mold.

Make your Barnyard Classic memories last a lifetime with a Gelbvieh Media Productions

Remember the Moments Collage Perfect birthday or Christmas presents.

Recognize AGJA member achievements.

Great way to thank a buyer.

Have a priceless keepsake.

Collage Prices 8” x 10” Photo $25 11” x 14” Poster $45 8” x 20” Poster $55 16” x 20” Poster $65 Custom sizes available.

We have over 3,000 photos from the week to make your collage with.

Place your order today by contacting Jennifer Scharpe at 303-465-2333 or jennifers@gelbvieh.org Gelbvieh Media Productions is a division of the American Gelbvieh Association

VIEW OF THE NUMBERS AGA Unveils New Registration Certificate Layout With the beef industry ever changing and the many advancements that are being made with EPDs, it came time for the American Gelbvieh Association to re-evaluate the most important paper it produces – the registration certificate. By AGA Staff AS WE MAKE the switch to the new DigitalBeef system and with the desire to incorporate new DNA data, EPDs, and more performance information, the AGA registration certificate now has a new look.

This new look not only provides more information to members about the animal, but also helps the commercial cattlemen better understand what genetics they are introducing into their herd. Remember it is always important to transfer animals to their current owner in a timely fashion after the sale so they can reap the benefits of the new registration certificate. Transfers can be made to members or non-members using the online registry system.

Some of the new changes to the registration certificate are highlighted below: Genetic condition test results on the animal are now displayed below the animal’s name. Test results on the animal’s ancestors, when available, are also displayed on the certificate and are located in the pedigree section.

Additionally, parentage markers on file or parent verification on the animal will be noted above the animal’s pedigree, along with the type of DNA on file.

Furthermore, to incorporate DNA test results, the paper will have a (-D) added to the result to indicate that a DNA test was done. This notation can be used to indicate DNA testing for both color and horned/ polled/scurred status. For example, if the animal was tested homozygous polled, this part of the paper will read, “Polled (Homo-D).” If the animal was tested heterozygous polled the paper will read “Polled (not Homo-D).”

Color status will now read one of the following depending on if the animal was DNA tested: “Black, Red, etc.” indicates color as recorded, not DNA tested; “Black (Homo-D)” indicates homozygous black DNA result; “Black (not Homo-D)” indicates animal is heterozygous 18 | AUGUST 2014

black by DNA result; “Red (D)” indicates animal has red genotype

by DNA; “Black (WT-D)” indicates animal is black hided with wild type DNA result.

There are also several changes to EPDs on the registration certificate. Certificates for animals with genomic-enhanced EPDs will be highlighted with AGA’s GE-EPDs logo. In addition, some EPD name changes were made in order to stay consistent with the industry. Calving ease (CE) is now referred to as calving ease direct (CED) and what was calving ease daughters (CED) will now become calving ease maternal (CEM).

This new look not only provides more information to members about the animal, but also helps the commercial cattlemen better understand what genetics they are introducing into their herd.

There are also new EPD groupings that include: growth and maternal incorporating the new heifer pregnancy (HPG) and pregnant at 30 months (PG30) EPDs; intake and carcass EPDs now include the dry matter intake (DMI) EPD; index values include the new maternal index ($Cow), as well as the new feedlot profit index (FPI) which replaces carcass value (CV) and feedlot merit (FM), and the efficiency profit index (EPI) has been added. EPD percentile ranks for the animal were also added for producers to be able to better make comparisons.

Performance and transfer information will still be presented on the reverse side of the certificate. Some of the additional performance information will include docility scores and ultrasound data on the animal, progeny as well as the sire and dam.

For more information on the switch to the new DigitalBeef system or the new registration paper contact Susan Willmon at susanw@gelbvieh.org or call 303-4652333. FFF

Contact GPP for marketing your Gelbvieh and Balancer® influence feeder cattle.

Barry “Slim” Cook Chief Operating Officer P.O. Box 3025, Cody, WY 82414 307-272-2024

Contact Gelbvieh Profit Partners to insure your cattle won’t get left behind this fall.

AGA ACTION POINTS Board of Directors Reviews Strategic Plan during April Meeting The American Gelbvieh Association Board of Directors held their spring meeting April 11-12, 2014, at the AGA headquarters office in Westminster, Colo. The following is a list of action points approved by the Board during the meeting.

1. Voted to accept the AGA Board minutes of January 9, 2014 and February 12 & 19, 2014 teleconference.

2. Voted to change the number of American Gelbvieh Foundation (AGF) Board members from seven to nine members.

3. Moved to change National Sale Rule number 5 to read all animals consigned in the National Gelbvieh Sale must be tested for genetic conditions known to exist in Gelbvieh and Balancer® animals with full disclosure of results.

4. Ratified the actions of the AGF Board.

5. Reviewed and approved the AGF financial statement.

6. Reviewed and approved the AGA March 2014 financial statement.

7. Voted to notify CREO on or about May 1, 2014 of AGA’s intent to terminate agreement services.

8. Accepted the March 2014 AGA activity report.

9. Voted to replace carcass value (CV) and feedlot merit (FM) indexes with feeder profit index (FPI), effective with the launch of the DigitalBeef registry system.

10. Adopted $Cow as the name for the AGA’s new maternal index.

11. Requested that staff investigate registering the names $Cow and Feeder Profit Index.

12. Tabled a motion until the August 2014 Board meeting to require that all natural sires used in pasture matings be required to have DNA parentage markers on file prior to recording calves born on or after January 1, 2016.

13. Voted to add an effective date of 1-1-14 to the motion passed at the January 9, 2014 meeting that stated to eliminate “hybrid” designation on the pedigree if the animal has two (2) known

DigitalBeef Update The American Gelbvieh Association is completing the transition to the new DigitalBeef registry system. This DigitalBeef system offers many new features including: percentile rankings of EPDs for all animals; incorporation of genomicenhanced EPDs; real-time genetic trends for all

20 | AUGUST 2014

parents a recognized breed registry and will be effective with the implementation of the DigitalBeef registry system.

14. Voted to eliminate the “Hybrid” designation on the pedigree.

15. Voted to allow members to set a default designation for percentage as well as their own “branded” designation with the exception of “Balancer” and “Southern Balancer®” which are AGA registered trademarks.

Members would be responsible for their own branding and trademarks.

16. Referred discussion of designation of DNA trait status for progeny based on DNA tested parents to the AGA Breed Improvement committee to develop a recommendation for the August Board meeting.

17. Voted to contract with Tony Hemminger of Western Investor Network to list the AGA headquarters building for sale and to get an additional independent appraisal.

18. The date for the AGA Board’s summer budget meeting was set for August 14-16, 2014 at the AGA headquarters. FFF

members; increased member data extraction options; mating calculators for progeny EPDs; guides for optimal collection of weaning and yearling data.

DigitalBeef training materials including how-to guides and videos are available at www.Gelbvieh. org under the Education Center tab.

Take the STRESS Out of Your Sale Promotion Let us handle it for you.

Gelbvieh Media Productions offers full-scale marketing

services for your upcoming production, consignment or private treaty sale.

• Sale catalog development, printing and mailing

• Advertising design for all publications

• Gelbvieh World and The Profit Picture advertising

• GELBVIEH SALES e-mail marketing

Contact us today to get a custom quote tailored to meet the needs for your specific sale and program.

Our fall and spring schedule will fill up fast.

Lynn Valentine lynnv@gelbvieh.org

Jennifer Scharpe jennifers@gelbvieh.org

303-465-2333

JUNIOR VOICE

Experiences Every Junior Classic is an experience that those AGJA members who attend will remember for the rest of their life. For each of us, that experience is a little different.

By Tiana Garcia I CAN STILL remember my experiences at my very first Junior Classic and every one since then.

Heading to that Classic I was so nervous that I wouldn’t make friends or have a good time, however by the end of that week, nine years ago, I didn’t want to go home because of all the friends I had made and the fun I had. I made many memories and by the end had a ton of role models that I wanted to be just like.

There are parts of each junior national show that stick out in my mind more than others. As the years have gone by nothing has changed, I still have a great time. I thought it would be interesting to

see what someone else’s experiences were like at a junior national show. So, at the Barnyard Classic I got the chance to talk to Braxton Murray of Kingfisher, Okla., about his experiences at his first Junior Classic. Here are the questions I asked him and his responses: Tiana: What is one of your favorite things about the junior national shows and why?

Braxton: Showing both of my heifers because I have fun with them and they act great for me and are so sweet.

Tiana: What were you most nervous about coming to the Classic?

Grace Hammer, President (2013) Wallace, KS • 785-728-7111 Hammerhead_grace@hotmail.com Michael Ring, Vice President (2012) Oregon, IL • 815-732-7583 skylerm1@frontier.com Mike & Toni Shrewsbury, Adult Advisors Lathrop, MO • 816-528-3644 mshrews@northmo.net Al & Mary Knapp, Adult Advisors Bonner Springs, KS • 913-724-4105 knappa@swbell.net Dana Stewart, Staff Advisor 303-465-2333 • danas@gelbvieh.org

22 | AUGUST 2014

Justin Vehige, V.P. of Leadership (2012) Bonnots Mill, MO • 573-897-3303 jvehige@hotmail.com Van Tucker, Secretary (2012) Portis, KS • 785-282-0544 vantucker@live.com Nicole Mattison, Treasurer (2012) Lamberton, MN • 507-752-7573 nicole.mattison.2013@gmail.com

Braxton: The quiz bowl contest because I hadn’t studied all of the questions and was scared to let my team down, but we worked together and won!

Tiana: After this week, who are some of your role models and people that you look up to?

It is a great time. You might be nervous but everyone helps you get through it and you can’t wait till next year.

Braxton: I look up to the Directors, Ashlyn, Seth, and, of course Lane and Mitch. They helped me and are good leaders, and someday I want to be just like them.

Tiana: If you were talking to someone who had never gone to the

Dustin Aherin, Ex-Officio Phillipsburg, KS • 785-302-1252 daherin@ruraltel.net Sydney Bigger (2013) Media, IL • 309-221-6262 biggersydney@gmail.com Tiana Garcia (2013) Las Animas, CO • 719-691-9691 tianam.garcia@outlook.com Carter Mitchell (2013) Appleton City, MO • 660-492-3966 cartermitchell15@gmail.com Kelsey Sheeley (2013) Hillsboro, OH • 937-403-3272 kelseysheeley@yahoo.com

Braxton: I will miss my friends and having fun with them, and showing my heifers Avery and Adalida, but I am excited for next year!

Junior Classic before what would you tell them about it?

Braxton: I would tell them that it is a great time. You might be nervous but everyone helps you get through it and you can’t wait till next year.

Those who attend the Junior Classic have an experience they will never forget… or at least Braxton and I do. Being a member of the American Gelbvieh Junior Association gives its members opportunities they can’t find anywhere else and helps make memories that will last a lifetime.

FFF

Tiana: What are some of your favorite memories from this past week?

Braxton: Doing quiz bowl because my team won and we had some hard competition, going to the banquet and getting to see all of the directors and getting many awards, showing my heifers, and playing baseball with Mitch and Lane because it was so much fun.

Braxton Murray with Tiana Garcia at the 2014 AGJA Barnyard Classic Awards Banquet

Tiana: Leaving South Dakota what are you going to miss the most?

SOUTHERN BREEDERS ALABAMA

TEXAS

Kittle Gelbvieh Farms Quality Black Gelbvieh Cattle Johnny D. Kittle 816 Co. Rd. 36 Geraldine, AL 35974 Cell (256) 996-4140 www.kittlefarms.com

ARKANSAS

H ODGES R ANCH

15702 Hodges Rd., Omaha, AR 72662 Hodgesranch@live.com

Jim & Pat Dromgoole 4403 Winding River Dr. • Richmond, TX 77469

OKLAHOMA

Home

(281) 341-5686 • Ranch (979) 561-8144

www.dromgoolesheaven.com Show Cattle Managers: James & Shannon Worrell • (325) 258-4656

LeGRAND Eugene (870) 426-5333 Diana (870) 426-5334 Neal (870) 426-4469

Ed LeGrand

809 S. Redlands Rd. • Stillwater, OK 74074

405-747-6950 • alane@c21global.com Homo. Black, Homo. Polled • Breeding Stock Available

Gelbvieh & Balancer Bulls & Heifers Available Private Treaty Sales

EXCEPTIONAL

BULLS & HEIFERS

TRUCKING AVAILABLE

We’re now offering COLOR in the breeder block ads.

Call for details For $297 + color cost you can be in every issue for one year! Call Jennifer or Lynn at the AGA office at 303-465-2333

GELBVIEH WORLD | 23

COMMUNICATION NOTE Countdown to Sale Day Checklist Whether selling cattle via auction or private treaty, follow these month-to-month checklists to make your planning process more successful. By Megan Slater

Twelve to Ten Months Prior - Establish what kind of sale you will have; select potential sale dates, identify possible sale help.

- Establish sale budget.

- Select a location.

- Determine how you will market your cattle.

- Plan an advertising schedule.

- Identify potential sale animals.

- Determine matings if you will offer bred heifers.

- Private Treaty Sale: Determine how long cattle will be for sale (days, weeks or months).

Ten to Eight Months Prior - Finalize sale date. Be sure this date is consistent from year to year to make it easy for customers to remember. For example: the fourth Saturday in March or the second Monday in October.

- Hire an auctioneer.

- Determine if a sale-management firm will be used to help plan and run the event.

- Reserve a sale facility if you’re not holding the sale on your own farm or ranch.

- Create mailing list of potential buyers and existing customers.

Eight to Six Months Prior - Advertise on a personal basis. It is important for people to recognize

24 | AUGUST 2014

you and your program as well as your cattle.

- Create a Facebook page and YouTube account for your operation if you have not already done so. These are great outlets for advertising your sale at little to no cost.

- Send sale date to livestock publications, such as Gelbvieh World, for their sale calendar.

- Determine who will be putting together sale catalog.

- Private Treaty Sales: Communicate to your customers when your cattle will be available through phone calls, letters, social media, or personal visits.

Six to Four Months Prior - Finalize sale offering selection.

Be sure all animals are registered and all performance data has been sent to association.

- Arrange advertising in livestock publications. Keep in mind most publications require the ad to be in 30 to 60 days ahead of time.

- Reserve rooms at a local hotel to serve as headquarters for out-oftown guests.

- Start preparation of sale catalog. Things to include in the catalog: Pedigrees of sale cattle; photographs and logos; performance information, EPDs and accuracy values; breeding dates Continued on page 27

Production Schedule Gelbvieh World The Profit Picture January Breeding Reference Guide/AI Sires Early deadline: November 25 Ad deadline: December 2 February Profit Picture Commercial Issue Early deadline: December 23 Ad deadline: December 30 March Annual Gelbvieh Convention/NWSS Early deadline: January 27 Ad deadline: February 3 April Herd Management/AI Sires Early deadline: February 24 Ad deadline: March 3 May Herd Health/Nutrition & Feeding Early deadline: March 25 Ad deadline: April 1 June-July Herd Reference Edition Early deadline: May 21 Ad deadline: May 28 August Seedstock Marketing Early deadline: June 24 Ad deadline: July 1 September Junior Programs Early deadline: July 25 Ad deadline: August 1 October Profit Picture Commercial Issue Early deadline: August 26 Ad deadline: September 2 November The Gelbvieh Cow Early deadline: September 24 Ad deadline: October 1 December AGA Convention Preview Early deadline: October 27 Ad deadline: November 3

SOUTHEAST BREEDERS KENTUCKY

Producing Black, Polled Genetics for Today & Tomorrow.

R ROCKY TOP GELBVIEH T G Gelbvieh & Balancer Cattle Sandy and Terry Gupton

4846 Potato Farm Rd • Crossville, TN 38571 865-250-1418 • rockytopgel@yahoo.com rockytopgelbviehfarm.com

Walter & Lee Teeter 1380 French Belk Rd. • Mt. Ulla, NC 28125 (704) 664-5784

Mick Ainsworth

102 Merlin Dr. Georgetown, KY 40234 Steve, Ashley, Jordan & Jason McIntosh 502-868-5726 Clifford & Faye McIntosh 502-863-1135 Breeding Gelbvieh since 1989

VIRGINIA

1613 Derby Road P.O. Box 154 Jackson Springs, NC 27281 910-652-2233 Cell: 910-638-8436 Mick’s email: longleaf@etinternet.net Grass Grown • Carcass Quality & Performance

QUALITY POLLED GELBVIEH Red House, VA 23963

Looking for a sale or event?

Check Places to Be on the website: www.GELBVIEH.org

Office (434) 376-3567 James D. Bennett Paul S. Bennett Jim G. Bennett Brian R. Bennett

W L

TENNESSEE

H

F

Quality Gelbvieh & Balancer® Cattle

QUALITY GELBVIEH CATTLE

Fax (434) 376-7008 434/376-7299 434/376-5675 434/376-5760 434/376-5309

LITTLE WINDY HILL

Farms Doug & Sue Hughes 6916 Peppers Ferry Road Max Meadows, VA 24360 H 276/637-3916 C 276/620-4271

ClinCh Mountain Gelbvieh

John & Liz Loy (865) 687-1968 (865) 235-8869 (C)

7611 Dyer Rd. Luttrell, TN 37779 j.b.loy@att.net

Bulls & Heifers for Sale

NORTH CAROLINA

Dr. Daryl Wilson Tyler Wilson (276) 676-2242

Joe & Gwen Wilson (276) 628-4163

Registered (276) 614-0117 (C) Gelbvieh Cattle

17462 Fenton Dr., Abingdon, VA 24210 • TrebleWRanch@aol.com “Superior Gelbvieh and Balancer Cattle”

Chris & Jordan Hampton • Charles & Sue Hampton 839 Davistown Rd. Celina, TN 38551 931-243-3213 H 931-510-3213 C hampton@twlakes.net

Registered Bulls & Replacement Females

WEST VIRGINIA

M & W Farms

Maryville, Tennessee

Quality Black Bulls & Heifers for sale Lynn Waters 3525 Tuckaleechee Pike Maryville, TN 37803

865.660.9227 lynnmwfarms@gmail.com

GELBVIEH WORLD | 25

UPPER MIDWEST BREEDERS Mattison Family Farm

IOWA

Scott & Sonia Mattison Brianna, Nicole, Josh & Kallie 15995 Harvest Ave Lamberton, MN 56152 507-430-0505 • email: ssmattison@redred.com Purebred Gelbvieh and Balancer® Cattle

Gelbvieh

GS

SFI Schafer Farms, Inc.

Ridge Top Ranch Neola, Iowa

Private Treaty Bull Sale — Last Sat. in February Annually

Black & Polled Private Treaty Sales

Breed-leading Performance from Quality Genetics

Kevin: 402-510-8103 Al: 402-676-5292

Ricky Linquist th Street inquist 1135 190 inquist

Fonda, IA 50540

arms (712) 288-5349 arms Gelbvieh & Red Angus

Email: rickylin@ncn.net www.linquistfarms.com

LGONE O AK E L B V I E H

SwenSon Gelbvieh

Gary Martens 2126 500th St • Walnut, IA 51577 712.764.5007 (H) • 712.249.5744 (C) martensgl@yahoo.com Annual Bull and Female sale in March with the Southwest Iowa Gelbvieh Group

HH Triple H Farms H

17513 Hwy 10 Little Falls, MN 56345 swen@centurylink.net (h) 320.632.5848 • (c) 320.630-5536

Polled • Purebred Red • Black

SOUTH DAKOTA ADKINS GELBVIEH

Gelbvieh & Balancer Performance Genetics Bulls and Heifers for sale by private treaty Gerald & Sarah Adkins

(605) 354-2428 Cell gerald@adkinsgelbvieh.com www.adkinsgelbvieh.com

41606 195th St., Carpenter, SD 57322

Beastrom Gelbvieh Ranch Registered Gelbvieh & Balancer Cattle Bulls • Heifers • Embryos • Semen

Jim & Barb Beastrom Brandy Ludemann, Brittney Spencer

Ph: 605-224-5789 • 605-280-7589 (Cell) jimbeastrom@mncomm.com • www.beastromranch.com

www.bcvgelbvieh.com

NORTH DAKOTA Chimney Butte RanCh

Brent & Eve Vavra Nisland, SD • 605/257-2407

Doug and Carol Hille 701/445-7383

Julie Maude 605.381.2803 (C) Lori Maude 303.809.3789 (C)

3320 51st St., Mandan, ND 58554

chimneybutteranch@westriv.com www.chimneybutteranch.com Annual Production Sale 1st Friday in March

cj_llivestock@yahoo.com Hermosa, SD

Roy & Nancy Holste 3113 260th Street Clarinda, IA 51632

Quality Gelbvieh & Balancer® Genetics from a Trusted Source

6700 County Rd. 19 S. Minot, ND 58701

712-303-0263 • 712-303-1947

Bulls and Heifers for sale Private Treaty

(701) 624-2051 (H) (701) 720-8823 (C)

Rob Arnold

MINNESOTA

Dennis & Sherry Gustin Family Al and Peggy Gustin

Dean Swenson

hornsandthorns@netins.net Eric Ehresman (319) 489-2275 20963 30th St. (319) 480-1564 Mechanicsville, IA 52306

Martens Gelbvieh

u Mandan, ND • 701/663-7266 email: gustinsd@gmail.com www.gustinsdiamondd.com

Balancer®

37740 240th Ave., Goodhue, MN 55027 Brian Schafer Lowell Schafer 1-888-226-9210 651-923-4587 brian@schaferfarm.com www.schaferfarm.com

Gelbvieh-Angus-Balancer

u

Email: RLAGelbvieh@aol.com

Registered Gelbvieh & Balancers®

Brandywine Farm Tom Scarponcini

30474 Brandywine Road Rushford, MN 55971

507-864-2063

26 | AUGUST 2014

34261 200th Street, Highmore, SD 57345 Dwight and Christina Dockter Bailey, Cheyenne, Cierra and Dalton

4956 41st St. SE, Medina, ND 58467 701-486-3494 • gbgelb@daktel.com Visit www.golden-buckle-gelbvieh.com

Steven A. Munger 605/380-0092 (cell) •

605/229-2802 (office) 605/229-2835 (fax)

Nate Munger 605/943-5690 (office) Cowherd Manager 605/380-2582 (cell) www.eaglepassranch.com

UPPER MIDWEST Continued from page 24

and pregnancy status (if applicable); general information such as date, time, place, sale headquarters, saleday telephone numbers, map to ranch or sale facility, transportation arrangements, hotel information, ranch website; schedule of events, letters from the owner, manager, sale management, past customers; sale staff-auctioneer, sale management, and livestock publication personnel; terms of sale; honored guests.

Four to Two Months Prior - Clip sale animals for pictures.

- Take photos for sale catalog and pre-sale advertising. If you are not experienced at this, hire a professional. Videos of animals can also be done at this time.

- Start pre-sale advertising.

- Evaluate cattle and determine sale order.

- Obtain the most accurate EPDs and performance information for sale catalog.

- Arrange for sale help to prepare the cattle, clerk the sale, serve refreshments, etc.

- Confirm sale facility, rental items, and auctioneer.

- Send sale catalog to printer.

- Be sure ranch website stays updated. Upload electronic version of catalog to website if possible.

- Private Treaty Sales: Increase pre-sale advertising in weekly newspapers.

Six Weeks Prior - Invite previous customers and special breeders via letter, e-mail or personal visit.

Ellison Gelbvieh & Angus Ranch - Contact potential buyers through telephone or visit and let them know what you have to offer.

Gelbvieh & Angus & Balancers

Private Treaty Sales • Bulls (Yearling & 2-yr.-old) & Heifers

Jeff & Susie Ellison

Mitchel & Edna Ellison 9020 ND Hwy 49 Lemmon, SD 57638

9015 ND Hwy 49 Lemmon, SD 57638

701.376.3238

701.376.3526

Proven Genetics with Balanced Traits!

- Finalize sale catalog mailing list.

- Invite sale staff including auctioneer, sale manager, and publication representatives to your ranch to view the sale offering.

- Update Facebook page and other social media frequently.

- Contact veterinarian to do necessary tests for interstate papers. All bred females should be pregnancy-checked and all bulls should pass a breeding soundness exam (BSE).

One Month Prior - Mail sale catalog.

- Tag all cattle according to sale lot number.

- Schedule radio and newspaper advertising.

- Upload all videos of sale cattle for potential buyers to easily view.

- Finish facility cleanup, painting and prepare for visitors. Make cattle easily accessible for visitors to view.

Thorstenson Gelbvieh

Selby, South Dakota Annual Bull Sale 1st Saturday in March Brian & Dee Dee Vaughn & Wendy 605-649-9927 605-649-6262 www.Balancerbulls.com

Two Weeks Prior

Keith, Janice, Dustin & Britney

- Check sale facility, including microphones, lights and electrical outlets.

605-852-2131

kvolek@venturecomm.net

- Set up pens for sale day and easy handling of cattle.

- If hosting at your ranch, make arrangements to have bathroom facilities and trash bins available.

WISCONSIN

- Finalize food, refreshments and social arrangements.

Russell Family Livestock

- Make sure roads leading to the sale location are clearly marked.

Continued on page 29

R S S L

Ron, Alicia & Family

Brooklyn, WI 608.455.1448 rrussell@ansci.wisc.edu facebook.com/RussellLivestock

Focused on Form & Function GELBVIEH WORLD | 27

Gelbvieh Juniors Show in Eastern Regional in Bardstown, Ky. THE AMERICAN GELBVIEH Junior Association held their Eastern Regional show May 23-25, 2014 in Bardstown, Ky. The show featured 37 Gelbvieh and Balancer® bulls and females exhibited by 20 junior members from Georgia, Kentucky, Missouri, North Carolina and South Carolina. John Chism from Winchester, Ky., evaluated the 19 Gelbvieh females, three Gelbvieh bulls, 14 Balancer females and one Balancer bull.

Results by Jennifer Scharpe, Photos by William McIntosh

Grand Champion Gelbvieh Female & Grand Champion Bred and Owned RRYN Bee Licks Ms Allison Robert Reynolds, Crab Orchard, Ky. Sire: RTRT Solution

Reserve Champion Gelbvieh Female BCFG QVS Butlers Kali 281Z ET Justin Teeter, Mt. Ulla, N.C. Sire: SLC Freedom 178F ET

Reserve Champion Bred and Owned Gelbvieh Female HSCF Raeann 229Z Connor Durham, Piedmont, S.C. Sire: TAU Mr Krugerrand 70M 130P

Grand Champion Bred and Owned Gelbvieh Bull LEXL Leroy Lexie Lee, Bishop, Ga. Sire: VER Front & Center 111X ET

Reserve Champion Bred and Owned Gelbvieh Bull CTTK Scooby Doo Tyler Bitzer, Shelbyville, Ky. Sire: KBIT Bon Jovi

Grand Champion Balancer Female GHGF Ashley 31A Ryan Menius, Mt. Ulla, N.C. Sire: FMFG Blue’s Impact 001X

Reserve Champion Balancer Female SKYS Eleanor 3008A Anna Ring, Oregon, Ill. Sire: Kesslers Frontman R001

Grand Champion Bred and Owned Balancer Female HILC Ms Lady Bug Cody Moore, Fountain Run, Ky. Sire: RID R Collateral 2R

Reserve Champion Bred and Owned Balancer Female SKYM Lady A 3075A Michael Ring, Oregon, Ill. Sire: TAU Gunslinger 19U

28 | AUGUST 2014

Continued from page 27

Grand Champion Bred and Owned Balancer Bull DPFG BAR GP La 519A Grant Powell, Palmyra, Mo. Sire: PALS A & S King Rob SJ8

- Telephone potential customers to make sure they have received their catalog and answer any questions.

readily available.

- Contact breed association to see if EPDs have changed.

- Transfer registration papers to the new owners in a timely manner.

- Put together sale video if not running cattle through the ring.

- Deliver cattle as soon as possible.

One Week Prior - Depending on number of sale lots, start washing cattle.

- Prepare supplement sheet with additional breeding information or corrections to the sale catalog. Post to your website and Facebook page.

Showmanship Winners Lucy Singleton, Ky., Colton Clark, Ky., Connor Durham, S.C., Anna Ring, Ill., Ryan Menius, N.C., Karen Eby, S.C.

- Ensure cattle have dry bedding to keep them out of mud and manure.

Two to Three Days Prior - Start to organize sale order.

- Re-check details with veterinarian, clerks, sale crew, brand inspectors and ranch personnel.

- Handle any motel needs, airline pick-ups and transportation needs requested.

Sales Talk Winners Lucy Singleton, Ky., Connor Durham, S.C., Sam Singleton, Ky., Noah Henson, N.C., Kolt Bitzer, Ky.

- Set up sale ring and bleachers.

Sale Day - Get cattle on display at least four hours before the sale.

- Confirm sale order.

- Have visible signs on pens identifying lots.

After the Sale

- Thank all buyers, those who attended, and those involved in the sale.

- Write follow-up letters to buyers and make an effort to visit their place sometime throughout the year.

- Evaluate the sale and make notes for next year.

- Update mailing list.

Remember Gelbvieh Media Productions offers full-scale marketing services for your upcoming production, consignment, or private treaty sale.

Our services include sale catalog development, printing, and mailing; Gelbvieh World and The Profit Picture advterising; advertising design for all publications; and GELBVIEH SALES email marketing. Contact Jennifer Scharpe at jennifers@gelbvieh. org or Lynn Valentine at lynnv@ gelbvieh.org or call 303-465-2333 today to get a custom quote tailored to meet the needs for your specific sale and program. FFF

- Water down sale ring to reduce dust.

- Test the loud speaker.

Team Fitting Winners Connor Durham, S.C., Noah Henson, N.C., Austin Teeter, N.C., Colton Clark, Ky., Bradley Piles, Ky.

Continued on page 34

- Meet and greet guests.

- Set up guest book where people will be inclined to sign it. This will help with follow up after the sale.

- Make sure food and drinks are GELBVIEH WORLD | 29

MIDWEST BREEDERS KANSAS

POST ROCK CATTLE COMPANY 3041 E. Hwy. 284, Barnard, KS 67418 Bill Clark: 785.792.6244 Leland Clark: 785.792.6208 Fax: 785.792.6250 Email: prcc@twinvalley.net

•

Bar Arrow Cattle Company Stuar t Jar vis

26 E. Limestone Rd. • Phillipsburg, KS 67661 e-mail: bararrow@ruraltel.net • 785/543-5177

Purebred A.I. Seedstock Bulls and Heifers Available.

Al, Mary & Nick Knapp Cell: (913) 219-6613 18291 158th Street H: (913) 724-4105 Bonner Springs, KS 66012 FAX: (913) 724-4107 e-mail: knappa@swbell.net

Committed to raising quality seestock Registered Gelbvieh and Balancer® Cattle Elmer, Brenda, Brad & Benny McWilliams Asbury, MO 64832 • 417-642-5871 • 417-529-0081(cell)

diamond v gelbvieh Randy odle

1210 G Rd. Stockton, ks 67669 785.737.3319 diamondv@live.com Building Gelbvieh Genetics since 1989

MISSOURI

Scott Bachman • (660) 247-1112

scott_bachman@yahoo.com www.bachmancattlefarms.com

Judd Ranch Inc.

Dave & Cindy Judd Nick, Ginger Judd & Family Brent & Ashley Judd 423 Hwy. K-68 • Pomona, KS 66076 785/ 566-8371

17520 Hwy. JJ Chillicothe, MO 64601

B/F Cattle Company

Specializing in Forage Raised Balancer® Bulls on K-31

Culling practices on cows/bulls second to NONE! For information, contact:

Route 1, Box 407 • Butler, MO 64730

660 • 492 • 2808 Top Quality • High Performing • Calving Ease

Timothy Mulroy • 785-640-6401 Mayetta, KS • tim@blackgoldinc.biz

30 | AUGUST 2014

SimAngus, Balancer (GvAn) 18 mo bulls, Forage Developed, Good Disposition EPDs show superior genetics & ancestry, Thick, Deep, Stretchy Guaranteed Bob Harriman Genetics Montrose, MO • 660-492-2504 bharriman39@ hotmail.com Thanks to all for investing 50 years in this program from pasture to plate.

ROCKING GV GELBVIEH Polled Fullblood Gelbvieh Cattle Dr. & Mrs. Glenn Wehner 22533 Spencer Lane Kirksville, MO 63501 660-665-7502

RogeRs Valley FaRm gelbVieh Breed for Tomorrow’s Cattle Today!

A Breed Leader in Tenderness & Marbling–

www.rogersvfg.com P.O. Box 51 Mendon, MO 64660 (660) 272-3805 (O) (660-375-7266 (C) Ronald & Kathryne Rogers email: rogers_valley_farm_feedlot@hotmail.com

Juniors!

Check www.GELBVIEH.org often for show information and results on regional shows and the Junior Classic!

MIDWEST BREEDERS Gelbvieh SprinG Flood ranch balancer® Jim & Sherri Michaletz 1397 Spring Flood Rd Goodman, MO 64843 417-364-5297 (O) 479-366-1234 (C) Email: jmichal@netins.net www.springfloodranch.blogspot.com

Consistent Genetics Adding Pounds & Profit

Myron & Valerie Bahm 4375 White Oak Rd Fordland, MO 65652

417-753-3578(h) • 417-576-0687(c)

email: whiteoakfarms@live.com

Registered Gelbvieh & Balancer®

We want to Keep up with AGA members.

Pope Farms Gelbvieh

P

Please send in information to be included in the Gelbvieh World and on our website: • Items for Places to Be • News for Bits N Pieces • Dates for upcoming shows

and field days.

• State Association news Plus, add us to your mailing lists when sending out sale catalogs.

Send all items to: Editor, Gelbvieh World 10900 Dover St., Westminster, CO 80021 jennifers@gelbvieh.org

Jeff and Jeanne Pope 26075 Willow Rd., Ravenna, NE 68869 Phone & Fax: (308) 467-BEEF Cell: (308) 390-0657 jeff@popefarms.com

www.popefarms.com

Jeff Swanson • 308/337-2235 10908 724 Road • Oxford, NE 68967 Annual Sale—Last Saturday in February

GELBVIEH

BALANCER

Promote for Success!

Upcoming Advertising Deadlines: October Profit Picture Early copy deadline: August 26 Regular rates deadline: September 2

Call 303-465-2333 today!

Scott Wolf Travis Wolf 308.537.3588 308.529.3733 Gothenburg, NE • wolfgelbvieh@gmail.com www.facebook/wolfgelbvieh.com

NEBRASKA

Stay Connected!

Keep up to date with shows, sales and other events by visiting www.GELBVIEH.org

Be sure to Like us on Facebook

J. J. Boehler

70948 L Rd. , Orleans, NE 68966 308-473-7342 • 308-999-0207

Cedar Top Ranch Scott & Raberta Starr 212 Starr Drive • Stapleton, NE 69163 (H): 308-587-2293 • (C): 308-530-3900 cedartopranch@gpcom.net Eldon Starr: 1-800-535-6173 or Rich Johnson: 402-368-2209

Mark & Patty Goes 39414 SW 75th Rd. Odell, NE 68415 (402) 766-3627

And look for new videos on our YouTube channel

If you’re not here, how does your customer find you?

Call Brian • 936.554.1600 or William • 502.867.3132 to advertise here!

GELBVIEH WORLD | 31

Gelbvieh Junior Show “Under the Western Skies” Western Regional in Concordia, Kan. THE AMERICAN GELBVIEH Junior Association held their Western Regional show June 13-15, 2014. The show was held in Concordia, Kan., and was aptly named “Under the Western Skies.” A total of 41 junior members of Illinois, Kansas, Missouri, Nebraska and Oklahoma exhibited 74 Gelbvieh and Balancer® animals. Chris Mullinix from Manhattan, Kan., evaluated the 25 Gelbvieh females, three Gelbvieh bulls, 37 Balancer females, four Balancer bulls and five steers.

Photos and results by Jennifer Scharpe

Reserve Champion Gelbvieh Female HIGH Ms Sweetheart 8Z60 Jessie Lowe, Adrian, Mo. Sire: TAU Mr Krugerrand 70M 130P

Grand Champion Bred and Owned Gelbvieh Female TTTT Little Hottie Chase Tabor, Stillwater, Okla.

Sire: TTTT Hott Papa ET

Reserve Champion Bred and Owned Gelbvieh Female LAMJ Get Your Shine On 383A Jake Lammers, Lexington, Neb. Sire: XXB Big N’ Rich 911P ET

Grand Champion Bred and Owned Gelbvieh Bull SYDB Simple Machine Sydney Bigger, Media, Ill. Sire: EBIG Ringo

Reserve Champion Bred and Owned Gelbvieh Bull FFGV Mr Bearclaw Makenzee Franklin, Helper, Kan. Sire: JEMG Y532Y

Grand Champion Balancer Female BDCG DC Darci 401A2 ET Seth Beying, Leavenworth, Kan. Sire: S A V Bismarck 5682

Reserve Champion Balancer Female AHL Limestone 372A Tanner Aherin, Phillipsburg, Kan. Sire: SGRI Cowboy Crome

Grand Champion Bred and Owned Balancer Female AHL Forever Lady 289Z J W LeDoux, Agenda, Kan. Sire: GGGE 3G Smoke N’ Mirrors

Grand Champion Gelbvieh Female JRI Ms Butterscotch 176Z41 Jordon Gatz, Robinson, Kan. Sire: JRI Pop A Top 197T83

No Photo Available

32 | AUGUST 2014

No Photo Available

Reserve Champion Bred and Owned Balancer Female TTTT Hott Lips Chase Tabor, Stillwater, Okla.

Sire: TTTT Hott Papa ET

Grand Champion Bred and Owned Balancer Bull KOBG Top Gun 140A Kyle Bauer, Fairbury, Neb. Sire: DJS 261Y

Reserve Champion Bred and Owned Balancer Bull BARG Sampson 57B Jacob Barwick, Orleans, Neb. Sire: LAMJ X-Factor 673X ET

Grand Champion Gelbvieh Steer Samantha Tucker, Portis Kan.

Reserve Champion Gelbvieh Steer Tanner Taubenheim, Amherst, Neb.

Junior Showmanship (L to R) Karsyn Youngblood, champion; J W LeDoux, reserve

Intermediate Showmanship (L to R) Gabrielle Hammer, champion; Grady Hammer, reserve

Senior Showmanship (L to R) Van Tucker, champion; Tanner Aherin, reserve

Skill-a-thon Contest (L to R) Karsyn Youngblood, junior champion; Seth Taubenheim, junior reserve; Jake Lammers, intermediate champion, not pictured; Gabrielle Hammer, intermediate reserve; Grace Hammer, senior champion; Tanner Aherin, senior reserve

Division winners: Gelbvieh Senior Heifer Calf Champion: BDCG DC Arata 39A12, Lucas Beying, Easton, Kan., Sire: BDCG Shermit Gelbvieh Senior Heifer Calf Reserve: HIGH Ms Letty 33A77, Baxter Lowe, Adrian, Mo., Sire: WVR Weaver Lester 27L

Gelbvieh Intermediate Yearling Heifer Champion: PMG Aphrodite 13A ET, Tricia Goes, Odell, Neb., Sire: BEA Passion 0001X ET

Gelbvieh Spring Yearling Heifer Champion: TTTT Little Hottie, Chase Tabor, Stillwater, Okla., Sire: TTTT Hott Papa ET

Gelbvieh Intermediate Yearling Heifer Reserve: BARG Dixie 313A, Van Tucker, Portis, Kan., Sire: X-Factor 673X ET

Gelbvieh Spring Yearling Heifer Reserve: BAG Miss Northbay 152A, Tanner Aherin, Phillipsburg, Kan., Sire: TAU Mr North Bay 27X ET

GELBVIEH WORLD | 33

Gelbvieh Winter Yearling Heifer Champion: DCSF Post Rock Belle 134A1, Kyle Cavalli, Lincoln, Kan., Sire: GBNR Bar Non Captain 24X ET

Balancer Senior Heifer Calf Champion: BDCG DC Darci 401A2 ET, Seth Beying, Leavenworth, Kan., Sire: S A V Bismarck 5682

Balancer Winter Yearling Heifer Champion: ROC Red Dress 560A, Micah Mueggenborg, Kingfisher, Okla., Sire: ROC Anvil 462Y

Gelbvieh Winter Yearling Heifer Reserve: TAU Mia 363A, Sydney Taubenheim, Amherst, Neb.

Balancer Senior Heifer Calf Reserve: TTTT Hot Lips, Chase Tabor, Stillwater, Okla., Sire: TTTT Hott Papa ET

Gelbvieh Senior Female Champion: JRI Ms Butterscotch 176Z41, Jordon Gatz, Robinson, Kan., Sire: JRI Pop A Top 197T83

Balancer Intermediate Yearling Heifer Champion: ELC Miss Laramie 010A, Grady Hammer, Wallace, Kan., Sire: GRU Impact 850X

Balancer Winter Yearling Heifer Reserve: TAU Miss Monroe 343A, Tanner Taubenheim, Amherst, Neb., Sire: VRT Lazy TV Sam U451

Gelbvieh Senior Female Reserve: HIGH Ms Sweetheart 8Z60, Jessie Lowe, Adrian, Mo., Sire: TAU Mr Krugerrand 70M 130P

Balancer Intermediate Yearling Heifer Reserve: BDCG DC Darci 401A1 ET, Logan Beying, Easton, Kan., Sire: S A V Bismarck 5682

Gelbvieh Cow-Calf Champion: HIGH Ms Sofia 10Z12, Carter Mitchell, Appleton City, Mo., Sire: HCCG Mr Moe Lester 14X25

Balancer Spring Yearling Heifer Champion: AHL Limestone 372A, Tanner Aherin, Phillipsburg, Kan., Sire: SGRI Cowboy Crome

Balancer Junior Heifer Calf Champion: TAU Ms Elsa 402B, Sydney Taubenheim, Amherst, Neb., Sire: TAU Mr Grid Topper 43T

Balancer Spring Yearling Heifer Reserve: BEA 3159A, Grace Hammer, Wallace, Kan., Sire: VAR Rocky 80029

Balancer Senior Female Champion: AHL Forever Lady 289Z, J W LeDoux, Agenda, Kan., Sire: GGGE 3G Smoke N’ Mirrors Balancer Senior Female Reserve: TTTT Kodak Moment ET, Karsyn Youngblood, Columbus, Kan., Sire: HF Kodiak 5R Balancer Cow-Calf Champion: TAU Miss Gridiron 131Y, Sydney Taubenheim, Amherst, Neb., Sire: TC Gridiron 782 Balancer Cow-Calf Reserve: PMG Yolanda 57Y, Jacob Barwick, Orleans, Neb., Sire: JHG Premonition 662S ET

Continued from page 29

Eastern Regional division winners: Gelbvieh Senior Heifer Calf Champion: CRRF Bee Licks Ms Daisy Duke, Robert Reynolds, Crab Orchard, Ky., Sire: CRRF X54 Gelbvieh Senior Heifer Calf Reserve: LARC Ms Magnified 4U 388A, Colton Clark, Greensburg, Ky., Sire: ALS Mr S & S Fortune 4U Gelbvieh Intermediate Yearling Heifer Champion: ADS Ms S & S Molly 354A, Colton Clark, Greensburg, Ky., Sire: JDPD Astro 407S Gelbvieh Intermediate Yearling Heifer Reserve: GLRF Allie A47, Emily Reynolds, Crab Orchard, Ky., Sire: RRYN S105B Gelbvieh Spring Yearling Heifer Champion: GHGF Annette 323A, Austin Teeter, Mt. Ulla, N.C., Sire: SDCG X-Factor 202X Gelbvieh Spring Yearling Heifer Reserve: LABY Lois, Gabe Singleton,

34 | AUGUST 2014

Waynesburg, Ky., Sire: Post Rock Granite 200P2 Gelbvieh Winter Yearling Heifer Champion: GGGE 3G Athena 312A ET, Connor Durham, Piedmont, S.D., Sire: GGGE 3G Time Machine 758T ET Gelbvieh Winter Yearling Heifer Champion: LABY Lisa, Lucy Singleton, Waynesburg, Ky., Sire: Post Rock Granite 200P2 Gelbvieh Senior Female Champion: RRYN Bee Licks Ms Allison, Robert Reynolds, Crab Orchard, Ky., Sire: RTRT Solution Gelbvieh Senior Female Reserve: BCFG QVS Butlers Kali 281Z ET, Justin Teeter, Mt. Ulla, N.C., Sire: SLC Freedom 178F ET Balancer Senior Heifer Calf Champion: KBIT Nicki, Kolt Bitzer, Shelbyville, Ky., Sire: CTTK Sam I Am Balancer Senior Heifer Calf Reserve: RRYN Bee Licks Ms Sweet Pea, Robert Reynolds, Crab Orchard, Ky., Sire: GGGE 3G Yukon 132Y

Balancer Spring Yearling Heifer: GHGF Ashley 31A, Ryan Menius, Mt. Ulla, N.C., Sire: FMGF Blue’s Impact 001X Balancer Spring Yearling Heifer Reserve: HILC Ms Lady Bug, Cody Moore, Fountain Run, Ky., Sire: RID R Collateral 2R Balancer Winter Yearling Heifer Champion: SKYS Eleanor 3008A, Anna Ring, Oregon, Ill., Sire: Kesslers Frontman R001 Balancer Winter Yearling Heifer Reserve: HSCF Twisters Southern Belle, Connor Durham, Piedmont, S.C., Sire: TAU Mr Krugerrand 70M 130P Balancer Senior Female Champion: GHGF Julianna 03Z1 ET, Noah Henson, Canton, N.C., Sire: B C Lookout 7024 Balancer Senior Female Reserve: MDAV Miss Red Canyon ET, Karen Eby, Duncan, S.C., Sire: BUF BFCK Cherokee Cnyn 4912

WESTERN BREEDERS ARIZONA

MONTANA

NEVADA

The Prosser Family

928/289-2619 928/380-5149 cell

Dick & Jean Williams P.O. Box 156 Orovada, NV 89425 775•272•3442

Winslow, AZ

www.bartbar.com • info@bartbar.com

“Pounds Make Profit in Your Pocket” Bulls & Heifers Private Treaty

RFI Tested Balancer®, Gelbvieh & Angus Bulls

If you’re not here, how does your customer find you?

Call Brian • 936.554.1600 or William • 502.867.3132 to advertise here!

Juniors!

Check www.gelbvieh.org often for show information and results on regional shows and the Junior Classic!

WASHINGTON COLORADO Ken and Dale Flikkema 2 Mint Trail Bozeman, MT 59718

(406) 586-6207 (Office) (406) 580-6207 (Cell)

email: mcfarmsmt@gmail.com

Dave & Dawn Bowman

Black • Purebred & Balancer Cattle

55784 Holly Rd. • Olathe, CO 81425

(970) 323-6833 www.bowkranch.com

Advertise Your Operation in Gelbvieh World or the Profit Picture Contact William or Brian to discuss your options.

William

Brian

502/867-3132 Eastern

936/554-1600 Central

GELBVIEH WORLD | 35

PLACES TO BE August 2014 Aug. 2 Aug. 16

Aug. 16

Prairie Hills Gelbvieh Open House, Gladstone, ND Minnesota Gelbvieh Association Field Day, Clearbrook, MN Kansas Gelbvieh Association Field Day, St. Francis, KS

September 2014 Sept. 20 Seedstock Plus Showcase Sale IX & 6th Annual

Customer Appreciation Sale, Kingsville, MO

October 2014 Oct. 4 Oct. 11

Oct. 17 Oct. 18 Oct. 18

Seedstock Plus Field Day, Holden, MO Judd Ranch 24th Annual Cow Power Female Sale, Pomona, KS NILE Gelbvieh Female Sale, Billings, MT John Oswald Open House, Hutchison, KS Seedstock Plus Fall Bull Sale, Joplin, MO

November 2014 Nov. 8 C-Cross Cattle Company Fall Bull & Female

Sale, Biscoe, NC

Nov. 15 Little Windy Hill Farms You-Pick-Em Bull Sale,

Max Meadows, VA

December 2014 Dec. 6

SEGA Gelbvieh & Friends Female Sale, Pierce, CO

Febuary 2015 Feb. 7

Feb. 17

Feb. 21

Feb. 28

Feb. 28

Lost River Livestock Annual Production Sale, Clearbrook, MN Cedar Top Ranch Annual Production Sale, Burwell, NE Overmiller Gelbvieh & Red Angus Annual Production Sale, Smith Center, KS Swanson Cattle Company 28th Annual Production Sale, Oxford, NE Lemke Cattle Annual Bull Sale, Lawrence, NE

Visit the online version of Places to Be at www. gelbvieh.org for additional dates on upcoming sales and more information on each event.

NORTHEAST BREEDERS ILLINOIS

INDIANA “Realizing the Value”

OHIO

3 G Ranch

Gelbvieh Cattle For Sale Skyler Martin

MEMBER

1200 S. Blackhawk Rd. Oregon, IL 61061-9762 815•732•7583

260/897-2160 • ggge3g@embarqmail.com

Your call or visit is Always Welcome

• Polled Purebreds • Red • Black

Double D Farm 9937 Warren Rd. Winslow, IL 61089 (815) 367-4116

Carl, Rebecca & Emily Griffiths

1577 N 600 E • Kendallville, IN 46755

Skyler Martin

1200 S. Blackhawk Rd. Oregon, IL 61061 (815) 732-7583

Fullblood Polled Gelbvieh Polled Hereford

Merle E. Lewis 812/863-7701

James L. Lewis 812/508-0014

RR1 BOX 1360 • SPRINGVILLE, IN 47462

We sell Breeding Stock Bulls & Females Chester Yoder

12353 Cty Rd 330 Big Prairie, OH 44611 chesyoder@yahoo.com 330-567-9232 • 330-231-0339 (cell)

We’re now offering COLOR in the breeder block ads. Call for details For $297 + color cost you can be in every issue for one year!

Call Jennifer or Lynn at the AGA office at 303-465-2333

36 | AUGUST 2014

SERVICE CENTER All your A.I. needs!!

Bull Barn Genetics

35 Years in business

• Gelbvieh • Angus • Red Angus • Simmental • Club Calf • Shorthorn • Dairy • Charolais • Hereford

• Sheaths • Gloves • Cito Thaw Units • Tanks • A.I. Kits

Eldon & Kathy Starr

For the best ultrasound data contact…

The National CUP LabTM & Technology Center

210 Starr Dr • Stapleton, NE 69163 bullbarn@bullbarn.com 800-535-6173

www.bullbarn.com

P.O. Box 627 • Ames, IA 50010 (515) 232-9442 cuplab@cuplab.com www.cuplab.com

Cattlemen’s Connection

Ultrasound Equipment Sales & Service

Specializing in

• Gelbvieh Semen Sales • Consulting • Order Buying (all purchases guaranteed) Roger & Peg Gatz (785) 742-3163 Call Toll-Free:1-800-743-0026

Subscription and Advertising Information SUBSCRIPTION RATES: A one-year subscription to Gelbvieh World may be purchased for $35.

Members of the AGA pay $35 of their membership dues to receive a subscription to Gelbvieh World.

Gelbvieh World mails on or around the 25th of the month prior to publication date. Canada and Mexico - $60 U.S. for one-year. Other foreign - $85 U.S. for one-year.

Gelbvieh World Advertising Rates STANDARD ISSUES:

Full Page 1/2 Page 1/3 Page 1/6 Page

Visit our Web Site: www.cattlemensconnection.com

$650 $425 $325 $150

2/3 Page 1/2 Page Isand 1/4 Page Column inch

$525 $450 $250 $30

Feb./Oct. Commercial Profit Picture Full Page 1/2 Page 1/4 Page Column inch

Ronn Cunningham AUCTIONEER

$675 $450 $275 $30

Color:

P.O. Box 146 • Rose, OK 74364

Four Color One Additional color

918-629-9382 cellular

Photo scans:

To run as Black/white Color photos

JR Page 1/3 Page 1/6 Page

$525 $350 $200

$300 additional $150 additional

$10 each $20 each

Special production such as photo retouching is billed at cost at the rate of $60/hr.

CLOSING DATE: Ad materials and editorial deadline is the 25th of the month two months prior to publication date. (December issue deadline is October 25th).

Ads for sale dates prior to the 15th of the month of publication are discouraged.

For Feb./Oct. (Commercial Editions) and June/July (Herd Reference Edition) please call for rate specials and deadline information.

Call today: 303/465-2333

Advertise Your Operation in

Gelbvieh World or the Profit Picture Contact William or Brian to discuss your options.

William 502/867-3132 Eastern

Brian 936/554-1600 Central

ADVERTISING CONTENT: The Editor and/or the Director of Administration reserve the right to reject any or all advertising on any reasonable basis. Gelbvieh World and/or American Gelbvieh Association assumes no responsibility for the advertising content as submitted. Advertisers assume all responsibility for the accuracy and truthfulness of submitted advertising containing pedigrees or statements regarding performance.

Advertisers shall indemnify and hold harmless Gelbvieh World and American Gelbvieh Association for any claims concerning advertising content as submitted.

GELBVIEH WORLD | 37

AD INDEX 3 G Ranch.............................................. 36 ABCS Gelbvieh..................................... 26 Adkins Gelbvieh................................... 26 AGA......................................................... 5 AGJA...................................................... 15 B/F Cattle Company............................. 30 Bachman Farms.................................... 30 Bar Arrow Cattle Company................ 30 Bar IV Livestock................................... 25 Bar T Bar Ranch, Inc............................ 35 Beastrom Gelbvieh Ranch................... 26 Blackhawk Cattle Company................ 36 Boehler Gelbvieh.................................. 31 Bow K Ranch........................................ 35 Brandywine Farm................................. 26 BV Ranch............................................... 26 Canadian GV Assn............................... 37 CattleMax Online................................. 37 Cattlemen’s Connection....................... 37 C-Cross Cattle Company.................... 25 Cedar Top Ranch......................... IFC, 31 Chimney Butte Ranch.......................... 26 CJ&L Livestock..................................... 26 Clinch Mountain Gelbvieh.................. 25 Cranview Gelbvieh............................... 26 Cunningham, Ronn............................. 37 Danell Diamond Six Ranch................. 35

38 | AUGUST 2014

DDM Gelbvieh...................................... 36 Diamond L Farms................................ 23 Diamond V Gelbvieh........................... 30 Dromgoole’s Heaven............................ 23 Eagle Pass Ranch.................................. 26 Ellison Gelbvieh & Angus Ranch....... 27 Flying H Genetics..........................31, BC Gelbvieh Bull Barn............................... 37 Gelbvieh Media Productions........ 17, 21 Gelbvieh Profit Partners...................... 19 Gelbvieh World..................................... 39 Goettlich Gelbvieh Ranch................... 35 Golden Buckle Gelbvieh...................... 26 Green Hills Gelbvieh............................ 25 GS Ridge Top Ranch............................ 26 Gustin’s Diamond D Gelbvieh............ 26 Hampton Cattle Company.................. 25 Harriman, Bob...................................... 30 Hart Farm Gelbvieh............................. 30 Hartland Farm...................................... 30 Hilltop Farms........................................ 30 Hill Top Haven Farm........................... 25 Hodges Ranch....................................... 23 Hojer Gelbvieh Ranch.......................... 27 J&K Farm............................................... 36 J Bar M Gelbvieh.................................. 30 Judd Ranch, Inc............................... 1, 30

Kicking Horse Ranch........................... 35 Kittle Gelbvieh Farms.......................... 23 Knoll Crest Farm.................................. 25 Lambert, Doak...................................... 37 Ledgerwood Gelbvieh.......................... 35 LeDoux Ranch...................................... 30 Lemke Cattle......................................... 31 Leonhardt Cattle Company................. 27 Linquist Farms...................................... 26 Little Windy Hill Farms....................... 25 Lone Oak Gelbvieh............................... 26 Longleaf Station.................................... 25 M&P Gelbvieh...................................... 31 M&W Farms......................................... 25 Maple Hill Farm.................................... 36 Markes Family Farms........................... 23 Martens Gelbvieh................................. 26 Martin Cattle Company....................... 23 Mattison Family Farm......................... 26 McIntosh Farm..................................... 25 Middle Creek Farms............................ 35 Miller Gelbvieh..................................... 23 Mitchell Marketing Service................. 37 MLM Gelbvieh...................................... 31 Mulroy Farms........................................ 30 National CUP Lab................................ 37 Plateau Gelbvieh................................... 35 Pope Farms Gelbvieh........................... 31 Post Rock Cattle Company............. 7, 30 Register Farms...................................... 25 Rocking GV Gelbvieh.......................... 30 Rocky Top Gelbvieh............................. 25 Rogers Valley Farm Gelbvieh........ 11, 30 Russell Family Livestock...................... 27 Sawtooth Gelbvieh Cattle & Hay........ 35 Schafer Farms, Inc................................ 26 Seedstock Plus Genetics...................... 37 Seedstock Plus.............................3, 37, 40 Spring Flood Ranch............................. 31 Swanson Cattle Company................... 31 Swenson Gelbvieh................................ 26 Taubenheim Gelbvieh.......................... 31 The 88 Ranch......................................... 31 Thorstenson Gelbvieh.......................... 27 Treble W Ranch.................................... 25 Triple H Farms...................................... 26 Triple K Gelbvieh.................................. 30 Volek Ranch.......................................... 27 Warner Beef Genetics ...................... IBC White Oak Farms................................. 31 Wildwood Acres................................... 36 Wilkinson Gelbvieh............................. 35 Wolf Gelbvieh....................................... 31 Yoder’s Prairie Acres............................ 36

Reach 40,000 Cow-Calf Producers.

Advertise in

The American Gelbvieh Association’s commercial tabloid publication.

• Direct mails to more than 40,000 commercial producers and Gelbvieh seedstock producers • Provided as handouts at local, regional and national events • $0.026 per impression for full page – full color ad.

• Ad size can be tailored to fit your budget October Issue Schedule Ad reservations and copy due: September 2 Camera ready ads due: September 16 October issue will mail: September 25 For assistance with reserving space or ad development, contact: William McIntosh

Area Coordinator Eastern Region williamm@gelbvieh.org 502•867•3132

Brian Rogers

Area Coordinator Central Region brianr@gelbvieh.org 936•554•1600

Lynn Valentine

Gelbvieh World Production/Design lynnv@gelbvieh.org 303•465•2333

Join Us!

October 4, 2014 * Seedstock Plus Field Day hosted at RJM Farms starts @ 10 a.m - 3 miles south of Holden, MO on Hwy 131

* Guest Speakers! * Tour of the GrowSafe SystemTM & Development Pens * Time to view the sale bulls that sell on October 18th! * Food & fellowship with other cattlemen & breeders!

Seedstock Plus Fall Bull Sale October 18, 2014 * 12 noon Joplin Regional Stockyards, Joplin, MO Selling 150 Gelbvieh & Balancer Bulls

CALL TOLL FREE FOR YOUR CATALOG TODAY 877-486-1160

To view on-line catalogs and videos: www.seedstockplus.com Contact Seedstock Plus at: 877-486-1160 or email: john@seedstockplus.com

THE NEXT GENERATION IS HERE

and at work to enhance YOUR bottom line DLW 2032Z Homozygous Black, Homozygous Polled 38% GV, 62% AN Balancer速 Donor Sire: Sinclair Net Present Value Dam: DLW Ms Kingpin 408P

TJB 258Y Homozygous Polled 75% GV Donor Sire: CRAN Buddy Boy T729 Dam: BTI 2030P

DBRG 2159Z Homozygous Black, Homozygous Polled 50% GV, 50% AN Balancer速 Donor Sire: LAZY TV Watchman W021 Dam: DBRG Miss Mytty 955W ET

Save the Date

Genetic Investment Production Sale March 3, 2015

CattleDesign速

WARNER BEEF GENETICS Dan and Kate Warner 42198 Road 721, Arapahoe, NE 68922 Dan Warner: 308.962.6511 Monte Warner: 308.962.6136 Darren Warner: 308.824.2950

FLYING H GENETICS

FOCUSED ON THE FEMALES Flying H Genetics’ females combine breed leading genetics for maternal and carcass traits with eyeappeal and sound structure− they are bred for longevity and productivity!

Donor cow 2S and calf

Donor cow 4S

Top selling cow in our 2014 production sale, 171Y, sold to Spencer Shifflet and is now in his donor pen

27P, a 10 yr.-old purebred matron here at FHG

Contact any FHG Team member about Bulls, Females, or Semen for your program.

FLYING H GENETICS

Dick & Bonnie Helms Kyle Helms 308.962.6940 • kyle@flyinghgenetics.com Cody Helms 303.842.9071 • cody@flyinghgenetics.com Jared Wareham 417.309.0062 • jared@flyinghgenetics.com

GELBVIEH | BALANCER ® | ANGUS | SIMANGUS TM | SIMMENTAL

WWW.FLYINGHGENETICS.COM