Evening Express Media Pack July 2019

The Best Selling Regional Evening Newspaper in the UK

2019 Media Pack

The Evening Express is part of the DC Thomson Media group and serves distinctive content throughout Aberdeen, the centre of North Sea oil and gas activity.

100%

20m

5

3

272

family-owned

magazines sold every year

daily, evening and Sunday newspaper brands

radio stations, making DC Thomson the largest Scottish owned radio group

years since we first published a newspaper

Our newspapers have been providing readers with breaking news for over 270 years and our readers have a strong connection with the brand.

Our core values of fairness and decency are reflected in our content, providing advertisers with a trusted environment in which to connect with consumers.

Audience

281,000+ Monthly Audience

60% ABC1 adult readers Mean income

15% 19,700+ Copies Sold Daily

higher than national average

24% Have children in the house

Source: ABC (Jul – Dec ‘18); GB TGI ClickStream Q1 (Oct ‘17 – Sep ‘18); JICREG (Audit Period Jul ‘18 – Dec ‘18)

Monthly Audience Share your message across all our platforms to communicate with the 281,000+ strong audience.

99,000+ Read the newspaper

Source: JICREG (Audit Period Jul ‘18 – Dec ‘18)

30% 267,000+ Do both

Read news on the website

Social Media

109,200+ Facebook Likes In addition to its extensive print and digital audience, the Evening Express boasts an impressive social media following.

30,500+ Twitter Followers

8,300+ Instagram Followers Source: Social Media as of May 2019

Print Advertising Opportunities

Picture Supplement Every Monday

Property Supplement Every Friday

History Supplement Every Wednesday

Lifestyle Supplement Every Thursday

Entertainment Supplement Every Saturday

Digital Advertising Opportunities

Various ad slots appearing alongside trusted news content across our websites will share your messages with the audience most receptive to your brand.

Coverage of Aberdeen City 71%

Evening Express

60%

The Press and Journal

The Scotsman

Daily Record

Sunday Post

20% 14% 8%

Source: JICREG (Audit Period Jul ‘18 – Dec ‘18), Based on Population of Aberdeen City

The Evening Express reaches roughly three of every four adults in its core area.

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Commercial Content Share your brand’s story with our trusted news and magazine titles.

Our experienced content marketing specialists can create bespoke print and digital editorial for your business to be promoted across our networks.

We can even prove to you it works!

Brands We’ve Helped

Contact % Above National Average I believe what is in the local paper more than national newspapers

52% 62%

I often notice the advertisements in newspapers and magazines

Prefer shopping local

32%

21% 38%

Dine out during the day

Visit restaurants at least once a month

Spend at least £2,500 on holidays or short breaks

Want more information?

As the best selling regional evening newspaper in the UK, the Evening Express is the perfect place to spread your message.

Call Steve Flight today at 01382 575066 Email: sflight@dctmedia.co.uk

18% 32%

dctmedia.co.uk Source: GB TGI ClickStream 2019 Q1 (Oct ‘17 – Sep ‘18), Base: Scotland