Fall 2020 - DC Metro Marketing

Fall 2020 MARKETING CAMPAIGN MARKETING CAMPAIGN ACTIVATIONS FALL SHOP & SALE – September 18th, 17th, 19th SOCIAL DISTANCING SIGNAGE

Marketing Campaign Our Fall campaign, “The little things are big. / Small things. Big Smiles�, will launch August 31st at: Bethesda Row, Wildwood, Pike & Rose, Rockville Town Square, Congressional Plaza, The Village at Shirlington, Pentagon Row, and Laurel Shopping Center As customers continue to make their way back into our neighborhoods, they will be reminded of simple pleasures we use to take for granted, and now more than ever, the little things are big. In addition to signage and social media, we will have activations to help drive this message even further. Learn more about our activations on the next slide.

Property Signage

Web graphics

Paid Ads

Marketing Campaign Activations Good News For A Change Nominations

Pay it Forward

Customers will be able to nominate those who are making a positive impact in our communities for a chance to win a $250 gift card. This program will be promoted through social media, paid ads, and signage throughout our neighborhoods.

Have you ever purchased a meal or cup of coffee for someone you’ve never met, or have you ever been the recipient of such a generous treat? We want to create that same magic in our neighborhoods and share a little joy and happiness!

We’ve selected merchants that we will be reaching out to participate. Federal will purchase gift cards to cover the cost of a handful of customer transactions, and those customers will then receive a gift card to pay it forward by giving it to another customer before they leave for the day.

If you are interested in participating, please send an email to dcmetromarketing@federalrealty.com.

Paid Ad

Property Signage

Fall Shop & Sale Customers will be encouraged to shop the hottest fall trends and new products at all of our neighborhoods the weekend of September 18th, 19th, & 20th.

We encourage you to bring your clothing racks and merchandise tables outside your storefront that weekend and share with us any specific promotions, discounts, or specials you will be having. Please send them to dcmetromarketing@federalrealty.com by September 11th to be included in our marketing.

Balloons and signage will be placed throughout the neighborhood that weekend. In preparation for this Shop & Sale, if you need additional social distancing signs, please see the next page.

We will be closely monitoring county policies and we will be sure to reach out if there are any changes to the dates above.

Social Distancing Signage Property management teams will continue to take steps to proactively encourage social distancing in our properties including actively reminding and encouraging customers to maintain proper distances, limiting and spacing out common area furniture, and closing certain common areas as necessary.

To the right, are examples of signage that may be seen on properties to remind customers to social distance. Please note some of these signs are available by request from your property management teams.

*Available by request from your property management team

Six feet apart looks good on you!

Wait here for your pick-me-up.

Please stand 6 feet apart

Please stand here

Social distancing floor decals *Available by request from your property management team

Thank You.

- DC Metro Marketing Team