DCA Transport Presentation 2019

Built on 60 years of heritage In 1960 David Carter established DCA, one of the first design consultancies in the UK. We helped shape the creative industry and are, to this day, one of the world’s leading product design and development consultancies.

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Introduction As products have become increasingly more connected we have developed a significant software and UX offering.

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Based in the heart of Warwick, UK We occupy 4 design studios in the town centre, all within a few minutes walk of each other, together with a large workshop facility dedicated to building full size transportation mock ups and prototypes.

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We have over 140 talented individuals A multidisciplinary philosophy has been the cornerstone of our approach to product design and development. We create project teams with each person being an expert in their own field, with a curiosity, understanding and flexibility.

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Mechanical Engineering

Interaction Design

Design Research & Planning

Our approach Software Engineering

Prototyping

Electronic Engineering

Human Factors & Usability

A multidisciplinary philosophy has been the cornerstone of our approach to product design and development. We create project teams with each person being an expert in their own field, with a curiosity, understanding and flexibility.

Industrial Design

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Connected projects across four sectors Through connecting our disciplines we draw on a wealth of knowledge and experience, a synthesis which enables us to design market leading products for the most diverse markets.

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Design Strategy Research and strategy provides the cultural and user insight that builds great product strategy and designs. Practised by a team with diverse experience we use a range of tools to build robust data and rich stories.

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User research Our researchers use a variety of techniques to understand what passenger journeys are really like, and to develop an in-depth knowledge of the working practices and needs of operating and maintenance staff.

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Realise concepts Utilising our in house experts we have the capacity and talent to realise concepts before committing to production tooling.

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Passionate detail To support our clients, we like to understand them, their place in the market and their ambitions. We tailor our development process to fit around our clients needs and aspirations.

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Engineering precision with Sanofi

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Mixing Skills Delivering great product solutions to market is what motivates us.

DCA takes an integrated approach to design bringing together Physical and Digital product touch-points with creative flair and rigour.

This ultimately achieves a product experience with purpose and soul through beautiful aesthetics, elegant engineering and intuitive usability.

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VR Virtual Reality are allowing our project stakeholders to visualise rendered 3D CAD models in a personal virtual reality. Users can explore the proposed design in 3D and gain a real sense of how they will interact with it, even during the relatively early stages of development.

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Physical Mock-ups We have the space, facilities and experience to create full size rigs, models and mock-ups in a confidential, secure and controlled working environment. There is no substitute for testing interactions, whether through early functional and ergonomic rigs or highly representative mock ups for final sign off and approval.

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Physical and digital CMF Our in house teams of CMF experts keep up to date with the latest industry trends, materials and processes. our team have the knowledge and proven track record in delivering pioneering and technical colours, materials and finishes.

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Heritage DCA has a long history of developing HMI for automotive manufactures.

CitroĂŤn XM Dashboard Concept - PSA

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Intuitive Safely Intuitive with chubb

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High-Speed The Hitachi Class 800 Intercity Trains were designed to meet the requirements of a multiuser, stakeholder driven project organised to meet the constraints of a government led procurement process. This level of commercial complexity is becoming a common feature of large public transport projects and requires the design team to co-ordinate with all the aspects of the train design from the initial concepts through human factors assessment to detailed engineering.

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Automonous future

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Pioneering the future with Five AI

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Shifting perception of ownership to shared service

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Driving Luxury DCA was involved from the start in the design and development of the complete interior, working closely with the team in China.

With passengers’ and drivers’ needs always at the centre, DCA worked on improving human factors, ergonomics and overall passenger experience, rethinking coach interiors along the way.

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HMI Guidance Navigation DCA worked closely with Guidance Navigation to develop the CyScan Dashboard, a new touch screen based user interface for their CyScan system, a high performance local position reference sensor system specifically engineered for Marine Dynamic Positioning (DP) applications.

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New Living Developed to meet the growing needs for small space city centre living, the DandiBed in the Dandi Space raises from floor to ceiling position using a silent counter balance system. This results in a complete change in the room space and use from a bedroom to an office and living space.

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Revolutionary History

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True development We deliver.

Our in-house CMF team work at the forefront of the latest trands.

More importantly our team have the techinical experience and knowledge deliver these the designs to market.

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Digital streaming reborn Handmade at the Linn factory in Glasgow, Selekt DSM is a fully modular network music player designed for longevity and flexibility allowing the user to upgrade their configurations at the point of purchase or anytime in the future.

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Delivering the next generation of airline seats The development of premium

interiors requires a supreme attention to detail in order to deliver a luxurious space for a passenger to relax during long haul travel. Layering of premium materials and textures create a luxurious and tactile set of components where each one compliments the next to create a coherent premium vision.

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Forecasting the future of healthcare

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Simplifying the complex with Malvern

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Forecasting the future of connected inhalation with Card.

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Fusing active monitoring Fuse has been carefully designed for both the electrician and the home owner, irrespective of electrical knowledge. The smart display and accompanying app deliver a new level of resolution in active monitoring of energy consumption, as well as enabling improved identification and simpler rectification of system faults.coherent premium vision.

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Passionate about every detail In the final push to market we can support and help manage our designs into production to ensure each and every unit honours the design intent, no matter what volumes you are manufacturing and what processes you are using.

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Designing for families with Mamas&Papas It’s a balance. Nursery products are for both the parent and child, users with often contradicting needs. Babies are not boxes, they don’t have straight edges.

Most start with the frame, we started with the seat and a desire to create a cocooning environment with ‘room to move’. coherent premium vision.

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In the pursuit of comfort with Zoeftig Zoeftig enlisted DCA design to develop a new airport lounge seating system that could be a market leader in terms of aesthetic, engineering, function and cost. Using visual semantics and a rigorous approach we have delivered a seating system that reduces cost, improves ease of production and evolves the aesthetics of public space seating.

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It’s more than a feeling with Unilever

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Design that’s intuitive Sensodyne’s new mouthwash bottle is a flagship for Sensodyne’s refreshed brand language. Targeted at consumers who worry about the health of their teeth and problems the sensitivity they experience, the bottle and unique co-moulded child resistant measuring cap have been designed to both reassure them and be intuitive to use.

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Luxury for every sense DCA have crafted the future ranges for Godiva since 2015. We have been at the forefront of their new product development and created category defining strategies and products that have elevated their desirability worldwide.

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DCA Design International 19 Church Street Warwick UK CV34 4AB T +44 (0) 1926 499461 www.dcatransport.com Rob Bassil Transport Sector Director rob.bassil@dca-design.com Dom Hargreaves Transport Sector Manager dom.hargreaves@dca-design.com Daniel Barraud Head of New Business db.@dca-design.com