Rockingham County - Brand Guide

R O C K I N G H A M C O U N T Y, N C

BRAND GUIDE COPY WRITE © 2022

W W W.ROCKINGHAMCOUNT YNC .GOV

01

Flow

V ER S I ON

Go with the

INT ROD U C T I O N This style guide has been developed to ensure c onsistent use of the RoCo brand. Please follow the instructions provided.

The value of our brand and the investment made toward it can most readily be realized by assuring consistent use.

BRAND LOGO THE HEART AND SOUL OF OUR BRAND IDENTITY

PRIMA RY LO C K U P

ONE COLOR

The brand logo identifies the RoCo brand as a whole. Use this logo to represent individual locations, products, and merchandise as needed.

This logo is a carefully created piece of locked artwork that should not be altered in any way.

ONE COLOR D A R K B A C KG R O U N D

H ORIZONTA L LO C K U P Designed specifically to be horizontally efficient, the horizontal lockup is a perfect fit for wider areas, such as the header navigation on our site.

ONE COLOR D A R K B A C KG R O U N D

ICO N When subtlety is desired, the RoCo icon can be used in place of a full brand logo lockup.

When this mark is used, ensure that our brand name is visible near or in relationship with the icon.

For example, an t-shirt bearing the icon design on the front should have a hang tag which displays our brand name legibly. This will help reinforce brand recognition.

COLOR OP TIONS

Rock the

TAG LINE S The purpose of our brand taglines are to capture and summarize our brand promise, brand values, and overall experience.

The tagline may be used in any marketing materials, advertising, or brand execution where we seek to communicate our personality.

USAGE HOW TO USE (AND NOT USE) OUR NEW BRAND IDENTITY

S PACING This is the general spacing for the logos. Do not put items within the dotted lines or white space indicated around each logo. Use the RoCo ‘o’ as your guide to determine proper white space surounding the logo.

Use the Primary logo whenever possible on a white background.

BACKGRO U N D CO N T RO L

Our color palette is designed to be flexible.

Establish proper contrast between the logo when choosing a background like our navy.

Never use the logo on 100% black background. Use an 85% tint of black instead.

INCOR R EC T LO G O U S AGE

DON’T make alterations to elements within the logo or wordmark that are not consistent with the brand.

DON’T rotate the logo.

DON’T distort, compress or stretch the logo dimensions.

DON’T use gradients in or on the logo.

DON’T use shadows, bevels or other effects on the logo.

COLORS & FONTS CONSISTENTCY TO THE “T”

NAVY

FOG

TUSK

HEX - #0D2B40

HEX - #5E9CAB

HEX - #E3B270

CMYK - 96, 76, 50,51

CMYK - 48, 14, 22, 0

CMYK - 11, 30, 64, 0

RGB - 13, 43, 64

RGB - 65, 26, 29

RGB - 227, 178,112

PRIMA RY B R A N D CO LO R S The consistent use of color is vital to effective brand recognition.

Our brand should always be represented in one of the colors on this page, aside from specific recommendations within this guide.

Do not use any other/unauthorized colors.

PREFERRED 2-COLOR PA I R I N G S

S ECO NDA RY B R A N D CO LO R S The secondary color palette allows for additional color options when implementing the brand tagline and other expanded color executions. Use the expanded colors only when the primary colors will not work.

HEX - #EB8F4A

HEX - #CC4F42

CMYK - 5, 52, 80, 0

CMYK - 14, 83, 78, 3

RGB - 235, 143, 74

RGB - 204, 79, 66

Damion RO CO TAG LIN E FO N T

BR AND FO N T S We’ve chosen strong, versatile fonts to support the RoCo visual identity.

DDC HARDWARE RO CO LO G O FO N T

Trade Gothic Next LT Regular U S E D FO R B O DY CO PY

U S AGE E X A M P L ES

TITLE – 30pt.

HEADING – 14pt.

SUBHEADING – 10pt.

BODY COPY – 10pt.

What’s New WELCOME TO Rockingham, THE BEST place to go with the flow

Great S U B H E A D I N G H E R E Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque viverra, nulla eget tempus gravida, purus sapien aliquam leo, et convallis nunc sapien non augue. Praesent non hendrerit magna. Donec posuere feugiat mauris, eu varius elit maximus vitae. Ut cursus, eros vitae volutpat fermentum, risus neque sodales lectus, et mollis tellus eros eu magna. Morbi tincidunt, ante non molestie blandit, metus ante iaculis justo, pretium placerat tortor sem in nisi. Sed ac libero a ante tempus iaculis.

TITLE – 30pt.

HEADING – 14pt.

SUBHEADING – 10pt.

BODY COPY – 10pt.

What’s New WELCOME TO Rockingham, THE BEST place to go with the flow

Great S U B H E A D I N G H E R E Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque viverra, nulla eget tempus gravida, purus sapien aliquam leo, et convallis nunc sapien non augue. Praesent non hendrerit magna. Donec posuere feugiat mauris, eu varius elit maximus vitae. Ut cursus, eros vitae volutpat fermentum, risus neque sodales lectus, et mollis tellus eros eu magna. Morbi tincidunt, ante non molestie blandit, metus ante iaculis justo, pretium placerat tortor sem in nisi. Sed ac libero a ante tempus iaculis.