THE BOLD BOX

DB&B FLEXED ALL DESIGN MUSCLES TO LIFT DEMATIC’S BRAND VISIBILITY AND CREATIVELY PLANNED A PURPOSE-DRIVEN SPACE.

“ THE EXPANDED OFFICE IS OUR ASIA PACIFIC HEADQUARTERS AND FEATURES A TECH CENTRE SHOWCASING OUR LATEST TECHNOLOGIES. WE NOW HAVE COLLABORATION AND MEETING SPACES WITH INTEGRATED VIDEO-CONFERENCING FACILITIES TO BETTER CONNECT WITH OUR COLLEAGUES, CUSTOMERS AND PARTNERS AROUND THE GLOBE. ”

Steve Cheung, Managing Director of Dematic Asia

As part of DB&B’s design discovery process, the team conducted an initial site survey that revealed the unique features of the new TSL 101. This new build features unique features such as tiered top hung windows and its 6-metre high ceiling that offers ample opportunities for Dematic to house their innovative automated storage systems.

Inspired by how Dematic’s revolutionary Goodsto-Person (GTP) shuttle technology, DB&B envision the new space to fully reflect the business’ brand values and optimised space planning to support the firm’s forwardthinking capabilities.

The design aspiration of the “INNOVATION BOX” formed the conceptual metaphor. This metaphor which conveys the nature of what Dematic does best, was further translated and applied into three key zones i.e. the Social, the Workspace and the Innovation.

Entering The Social

At the entrance to the Dematic space, one can instantly be attracted to the bold scheme referencing the firm’s corporate colours. Further enlivened with a large TV wall and a world map lightbox panel, a further peek inside reveals the suspended mesh feature to celebrate the Dematic brand.

Choosing to do without the predictable reception counter, a self-automated Visitor Registration Management System allows visitors to self-check-in.

The streamlined entrance leads straight into The Social that features the central breakout space with meeting zones. This effective space planning strategy offers enormous flexibility for Dematic to host a variety of events or meetings.

Capitalising on the high ceiling, the boardroom is elevated to enhance the segregation of space and yet having the flexibility to open to The Social which doubles up as a townhall space.

A significant feature display wall in The Social demonstrates that new technology is not the only form of innovation. Dematic supports customers to innovate by combining ideas, developing and implementing new, smarter processes. This innovative service is arrayed into the many angled modules stacked in an unconventional manner. Each of these modules carries the Dematic logo, corporate graphics in lightboxes, glass displays and a combination of the firm’s corporate yellow and white colours.

At the heart of The Social is the striking mesh-boxed logo feature which is suspended above the bar table. This focal feature fully maximises the best use of the high industrial ceiling. Not to mention, it also proved to be rather ‘insta-worthy’!

Flexible movable seating which can be repurposed to suit different brainstorming or collaboration and training sessions are available at The Social.

Radiating Vitality Throughout

The vitality of Dematic radiates from The Social to The Office through the holistic use of Dematic’s yellow colour as a bold accent throughout all elements of the space.

The design of The Office centres on function – with workspaces flanked by discussion pods and collaboration booths, strategically planned as potential future expansion within the vast, open plan. Furniture selection was one of the key considerations to offer maximum flexibility. System furniture was also carefully curated – the long pedestal offers both storage and seating for impromptu discussions.

Enclosed rooms are lined along the window perimeters to allow a coherent, open office environment. Having mesh partition panels above the rooms instead of solid walls allow maximum daylight into the general work area. Each mesh partition panels are branded with a graphical landmark cut out of Dematic’s locations across Asia Pacific.

DB&B also answered to the client’s need for acoustics considerations. Throughout this space, the design team exercised discretion in space planning and material selections to minimise and absorb noise. For private conversations, meeting spaces and phone booths were catered for.

“ WE ARE HONOURED TO HAVE SUPPORTED DEMATIC IN THE DESIGN AND BUILD OF THEIR NEW ASIA PACIFIC HEADQUARTERS. MOVING FORWARD, WE ARE EXCITED TO WITNESS HOW DEMATIC CAN LEVERAGE ON THIS PURPOSE-DRIVEN SPACE TO GROW FURTHER IN THE REGION. ”

Jeanette Siew, Executive Director of DB&B Singapore