Guide To Design A Google Rank-High SEO-Friendly Website A website or piece of content ranks higher on Google if it has SEO techniques applied to it. To simplify matters, search engine optimization means optimizing a piece of online content to appear that way when a user uses a search engine. Optimizing your site for search engines is called SEO – search engine optimization. An SEO is a person who works on the web for a living to upgrade our presence online. An SEO skill consists of knowledge of various elements necessary for optimizing a website. A person is not able to perform SEO with that level of precision unless they have the required SEO knowledge. Designing and building a website that is search engine friendly websites is called SEO web design. By optimizing a website for search engine optimization (SEO), Google and other search engines will crawl and index each page efficiently, interpreting content effectively and indexing it in their databases.