taste
the island W
By Elle Rahilly hen Fishers Island Lemonade (FIL) launched 10 years ago, it made waves as a first-of-its-kind canned cocktail and a pioneer in the ready-to-drink category. A beverage that embodies the “New England Americana” lifestyle, its sensational taste—originating from Fishers Island, NY—is accompanied by a strong sense of nostalgia for many consumers throughout the coastal northeast, especially those along the Connecticut shoreline. The two communities are just a stone’s throw apart, and
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there is a sense of pride in watching a local young female entrepreneur share a taste of the lifestyle so dearly loved by all who experience it. “There is a synergistic relationship between the Connecticut shoreline and Fishers,” says founder Bronya Shillo. “I actually used the word ‘Lemonade’ in the logo as the coastline of Connecticut, with the ‘E’ being Rhode Island and the ‘L’ being Manhattan.” For Shillo, success is equal parts representation and preservation of the community behind the brand. “I wanted to make sure I was thoughtful about how I represented Fishers Island, what
on the shoreline