DEVELOPMENTS
SALES & MARKETING


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At DMG Developments, we believe the success of your development goes far beyond just representing your property When you partner with us, you’re gaining a trusted advisor and a committed team with the expertise, resources, and passion to transform your vision into profitable results. Through our tailored advisory services, we assist you in navigating the intricacies of selling and marketing your project leaving no detail unattended.
Our trusted process is headed by Christine Lutz, Director of Development Sales and Marketing. With over two decades of experience in developments, Christine has successfully programmed, launched and led sales teams for more than 60 new residential developments in major markets throughout the US, all of which have resulted in billions of dollars in closed real estate transactions.
Backed by the connections and success of DMG, the division is connected to one the top real estate teams in the country. With over $6 1 billion in total sales, DMG continues to break our own records and enhance our standing as a top 20 team in the U.S. among all brokerages. From our home o!ce in Hinsdale, IL, to the North Shore, Chicago, Park City, and Naples, DMG has placed more people in their dream homes than ever, helping clients find the perfect place to call home. Whether it’s securing a beautiful primary residence, a vacation getaway, or an investment property, our connections, trust, and expert advice make all the difference.
DMG truly stands apart from other brokers and teams in the industry. We’re invigorated, collaborative, and effective, and we’re proud of what sets us apart. We’re the Dawn McKenna Group and we’re here for you.
DAWN MCKENNA Founder of The Dawn McKenna Group Of
Coldwell Banker Realty

DMG stands as a powerhouse in the residential real estate industry.




A team of real estate experts who have achieved over $6.1 Billion in Collective Residential Sales and over $4 Billion in the Sales and Marketing of Developments.

#2 IN THE NATION WITHIN COLDWELL BANKER1

#1 IN PARK CITY & UTAH4
#1 IN CHICAGO, IN ILLINOIS & MIDWEST2
$6.1+ BILLION IN SALES
1 STONG TEAM OFFICES IN
33 AGENTS
8 MARKETS
#1 IN SOUTHWEST FLORIDA3
450+ YEARS COMBINED EXPERIENCE IN REAL ESTATE
7 DEVELOPMENTS
Ranked Top 20 Mega Team AMONG ALL BROKERAGES BY WSJ REALTRENDS
Our team is the heart of every project, when you work with one advisor at DMG, you gain the collective expertise, resources and passion of the entire team.


Christine Lutz Director Of Development Sales & Marketing Dmg Developments
Over the past two decades, Christine has successfully programmed, launched and led sales teams for more than 60 residential developments across major U.S. markets, including Chicago, Dallas/Ft. Worth, Ft. Lauderdale, Milwaukee, Minneapolis, Naples, New Orleans, Sarasota, and Tampa. Her e orts have driven billions of dollars in closed real estate transactions. With her extensive expertise and proven track record, Christine an incredibly valuable asset to DMG and its clients. She leads the sales and marketing e orts for the entire portfolio of new developments while also expanding the team’s development division.
UTAH
Park City
The Mason 75 Units
$60,000,000
FLORIDA
Naples The Avenue
50 Units
$280,000,000
Chicago The �ee� 2��
Cirrus
350 Units
$400,000,000
One Winnetka 22 Units
$70,000,000
Alcove 55 Units
$50,000,000
1400 Monroe 36 Units
Gordon Pointe 6 Units
$295,000,000
Sarasota The DeMarcay 39 Units
$65,000,000
Sunrise Metropica
263 Units
$110,000,000
Tampa/ Plantation Conversion Portfolio
988 Units
$316,000,000
NEW ORLEANS
The Standard
89 Units
$100,000,000
$50,000,000
950 W Monroe 99 Units
$65,000,000
1224 W Van Buren
18 Units
$6,000,000
1250 W Van Buren
100 Units
$35,000,000
Lofts at 1800 91 Units
$45,000,000
Plaza 32
130 Units
$55,000,000
The Dakota 18 Units
$15,000,000
The Belmont River Club
141 Units
$56,000,000
St. Paul Lofts
82 Units
$35,000,000
Bicycle Station Lofts
53 Units
$25,000,000
Gallery 400 117 Units
$45,000,000
McKenly Park Lofts 163 Units
$35,000,000
1 E. 14th Place 250 Units
$95,000,000
Chess Lofts 119 Units
$40,000,000
Archer Lofts 75 Units
$22,000,000
River Bend 149 Units
$150,000,000
Confidential 29 Units
$45,000,000
TEXAS
Dallas The Metropolitan 283 Units
$80,000,000
Turtle Creek
400 Units
$280,000,000
Maple Terrace 75 Units
$60,000,000
SoCo Lofts 203 Units
$65,000,000
Ft. Worth The Tower 294 Units
$110,000,000
One City Place 156 Units
$80,000,000
Museum Place 234 Units
$75,000,000
Irving Grand Treviso
247 Units
$75,000,000
Richardson Lake Park Estates 253 Units
$80,000,000
San Antonio Vidorra 155 Units
$60,000,000
Houston Project X 75 Units
$80,000,000
One Water Place
154 Units
$70,000,000
Minneapolis Grant Park
228 Units
$120,000,000
Excelsior & Grand 224 Units
$80,000,000
Milwaukee Rivercrest Townhomes
40 Units
$20,000,000
Lake Bluff Condom i ni u ms
122 Units
$45,000,000
Omaha Midtown Crossing 300 Units
$125,000,000
Lake of the Ozarks Old Kinderhook 45 Units
$25,000,000
MID-WEST AND ���OND
MID-WEST
Michigan Lake Shore Cottages


DMG doesn’t just follow the standard playbook — the team goes above and beyond to ensure your development’s marketing strategy is as unique as your vision. While most real estate brokerages and teams focus on the basics, we take it a step further by offering strategic advisory services and innovative approaches that push the boundaries of traditional marketing.
Through a holistic marketing approach, DMG provides expert guidance and a comprehensive suite of marketing tools and services to effectively promote your development — ensuring maximum media attention, heightened brand awareness, and sustained engagement, delivering results that drive success
DMG understands that selling a development is more than just listing a space —it’s about creating an experience that elevates your project, engage potential buyers, and accelerate sales.
DMG takes a 360° marketing approach, offering highly qualified in-house resources, as well as leveraging the very effective Coldwell Banker Global Luxury offerings. This gives us a true crossplatform approach, with a complete suite of tools designed to share the beauty and value of our clients’ properties. We’re able to reach our a#uent audience at all times, wherever they happen to be in the world.
DMG creates cutting edge, strategic marketing that includes, but is not limited to:
Media Exposure
–Digital Advertising
–Print Advertising
–Public Relations
PR plans, crafting the perfect message, story management
Online Exposure
–Digital Marketing
– Website Design | Custom Design
– Social Media | Building Community and Engagement
Asset Creation
–Virtual Renderings
– Photography (Storytelling Through Visuals)
–Videography
– Scale Models
Bring your vision to life
Print Marketing
–Brochures
–Post cards
Client Facing
–Events
–Sales Gallery
Lead Capture
Client Capture
–CRM management
–CMS Management
Storytelling & Print Marketing
needs to be included, trying to figure out which one is best


From Chicago’s lake shore to the Gulf shore, our story follows the arc of our clients — where they are and where they want to be. We made a splash in Naples after clients began to express interest in purchasing homes along Florida’s gilded coast in 2017 Today, we are the No. 1 large team in Naples for Coldwell Banker Realty
Naples has emerged as a go-to destination for a#uent Midwesterners who are looking for a vacation home in the sun or are considering a tax-saving move. A vibrant downtown has experienced a revival with new high-end amenities, including one-of-a-kind shops, lively and eclectic dining, theaters, art galleries and a vibrant nightlife. The trappings of luxury are easily accessible thanks to several five-star hotels, resorts, spas and golf clubs. Natural beauty flows from lush wetlands to whitesand beaches. And, of course, the sunny year-round weather invites everyone to enjoy the outdoors — like golfing, boating, fishing, biking and other water sports. There are plenty of family activities to enjoy, like water parks and the Golisano Children’s Museum of Naples. The sense of community is not unlike the Midwest; there are farmer’s markets, wine festivals and even a gathering of musical entertainers and food trucks at Celebration Park. In fact, don’t be surprised if you run into someone from your hometown! Residences range from spacious neo-Mediterraneanstyle mansions to airier coastal contemporaries, set directly on the beach, on the canals or on the bay with Gulf access. Naples Municipal Airport (APF) has private and chartered domestic flights and is 5 miles from the center of Naples. Southwest Florida International Airport (RSW) has direct international and domestic flights and is about 34 miles away


Meet DMG Team








































T h e D M G
D e v e l o p m e n t s
T e a m

Christine Lutz Director of Development Sales and Marketing

R E S I D E N T I A L
D e v e l o p m e n t s

2.1+ Billion inventory under management by Dawn McKenna Group’s New Development division.

Halcyon, Naples, FL
66 Units | $340,000,000
Price Range: $2 9 - $6 6M

The Avenue, Naples, FL
50 Units | $280,000,000
Price Range: $3 4 – $8M


Oil Nut Bay
New Orleans, LA
25 Units | $70,000,000
Price Range: $750K - $5M
British Virgin Islands
180 Lots & Custom Spec
$600,000,000
Price Range: $1 95M - $32M

2020 Gulf Shore, Naples, FL
15 Units | $138,000,000 Price Range: $7 5 - $10 8M

Bahamas
67 units | $700,000,000
Price Range: $7 5M - $22M




1551–1557 CHESAPEAKE AVE., NAPLES, FL
Using proximity to Naples Bay and the Gulf of Mexico as its inspiration, The Row at Royal Harbor is the future of Naples Lifestyle living. Every minute of your day can be filled with water, sun and relaxation.
Located only minutes away from internationally recognized 5th Avenue five-star dining, shopping and the arts, and steps to the Gulf of Mexico via your own private boat slip, The Row puts you at the center of it all-close to the Gulf and some of the finest white sandy beaches Florida has to o!er. Expansive and open concept floor plans open directly onto private porches with pool/ hot tubs.
This ground floor design truly blurs the boundaries between indoor/outdoor living spaces. Privacy is tantamount in order to make each townhome feel more like a single-family home. The upper floors consist of spacious master suites with corner views and two guest suites all with access to terraces. There are locations for dens or linear computer areas as well as laundry rooms for all units.
The flexible, spacious floor plans are made to entertain and live e!ortlessly, anchored by sleek chef’s kitchens with premier stainless-steel appliances. The Row at Royal Harbor breaks out of the box of conventional Naples living and creates a space that compliments who you are and how you want to enjoy your Florida experience.




850 CENTRAL AVE, NAPLES FL 34102
This coastal modern three story building features a limited collection of 22 exclusive condominium residences. At the street level the building will be filled with boutique retail and o ces space. Floor plans consist of two bedroom, two bedroom + den, and three bedrooms either on the pool deck level or the penthouse floor. Square footage ranging from 1,357 to 1,663 plus additional lanai space up to 300 square feet. Located on the corner of 8th Street and Central Avenue, these units give you walkability to the beach, shops and restaurants of 5th Avenue South and the downtown area. Penned by MHK Architects, these stylish and sophisticated units feature clean lines, open floor plans, 11 foot ceilings, spacious terraces and light filled spaces that will be unlike any other condo in Olde Naples. The common areas, including pool and cabanas will be designed by Jen Zella of CID Design Group and each owner will be able to choose from multiple interior finish options.




Located in prestigious Western Springs, Timber Trails begins with a site of rare natural beauty that is preserved and enhanced in a community plan that includes 20 acres of dedicated open space. Hundreds of mature hardwood trees, extensive trails and a fiveacre park, are matched by an extraordinary variety of residences.
Options include luxury townhomes and three distinct series of single-family homes, all of which exhibit stunning architectural features, top-of-the-line construction materials, and virtually an endless supply of optional amenities and customization opportunities that will please the most creative personalities. The philosophy is simple: To design and build the very best homes in the very best community.
Timber Trails is in the perfect location in Chicago’s western suburbs. Only 15 miles outside of Chicago and close to expressways that lead to the city as well as other suburban hubs.
CHICAGO | GOLD COAST
CHICAGO | LINCOLN PARK
HINSDALE
LAKE FOREST WINNETKA
Michigan
NEW BUFFALO
Utah PARK CITY
W is c o nsin
LAKE GENEVA

