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Naples Capabilities Book - 2026

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I L L I N O I S | F LO R I DA | W I S CO N S I N | M I C H I G A N | U TA H | M O N TA N A


It started with one town. Dawn McKenna built her business in Hinsdale the same way enduring businesses are built: one relationship at a time. As clients' lives evolved—through relocations, second homes, investments, and family transitions—they continued to turn to Dawn for trusted guidance. Over time, those relationships led DMG into new markets, growing wherever clients chose to live, invest, or build their lives.

DMG grows where our clients go. What began as a local business became a national network, built through decades of client relationships and referrals. Today, DMG serves clients across 10 markets and every stage of life—from first homes to legacy estates—generating more than $7+ billion in career sales and earning recognition among the nation's top real estate teams.


AMERICA’S

Most Successful MULTI-STATE REAL ESTATE TEAM

#3 Mega Team in Nation — The Wall Street Journal

#1

$7+ BILLION

CHICAGO, ILLINOIS CHICAGO WESTERN SUBURBS PARK CITY, UTAH SOUTHWEST, FLORIDA DESTIN & 30A, FLORIDA ILLINOIS MIDWEST

IN SALES ACROSS ALL DMG MARKETS

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NAPLES

TEAM

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DAWN MCKENNA CEO & Founder

ASHLEY FENTTIMAN Real Estate Advisor

WENDY GARBER Real Estate Advisor

KATHLEEN THANAS Real Estate Advisor

MAUREEN RUNZEL Real Estate Advisor

JULIE DANAHER Real Estate Advisor

STEVEN FENTTIMAN Real Estate Advisor

TRICIA KOWALESKI Real Estate Advisor

KATHY HARTSIG Real Estate Advisor

MEG BAUMGARTNER Client Relations

NELLIE KOSOLA Client Relations

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Our Markets FROM CITY SKYLINES TO MOUNTAIN RETREATS, WE’RE WHERE LIFE TAKES YOU

City | Suburban | Lakeside | Beach | Mountain

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30A+ Destin

Naples

Chicago

Hinsdale

FLORIDA

ILLINOIS

ILLINOIS

FLORIDA

Winnetka ILLINOIS

Lake Forest ILLINOIS

New Buffalo

Big Sky+ Bozeman

Park City

Lake Geneva

MICHIGAN

MONTANA

UTAH

WISCONSIN

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Expert Guidance

Across Every Aspect of Real Estate Residential Sales Award-Winning Marketing Professional Staging & Design Innovative Technology Strategic Investments

Unlock more listings with the DMG app. 8 | DAWN MCKENNA GROUP | Listing Presentation


MASTERY ACROSS

REAL ESTATE

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Every Stage. Every Price Point. EXPERTISE ACROSS YOUR ENTIRE REAL ESTATE JOURNEY.

Renter First-Time Home Buyer Trade-Up Seller or Move-Up Buyer Relocation Empty Nester Vacation Homeowner Investor

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Why Sellers Choose DMG

1 2 3 4 5

Unmatched Team Advantage A Powerful Network With Deep‑Rooted Relationships Direct Access to Deal Flow Masters at Outperforming the Market Proven Strategy, Timing & Marketing Excellence

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Why Buyers Choose DMG

1 2 3 4 5

Access Beyond Public Listings Local Insiders Living in the Communities You Want to Call Home Early Insight on Homes Before They Hit the Market Real Estate Expertise for Every Lifestyle Proven Strategy and Execution for Winning the Right Home

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STORYTELLERS

& STRATEGISTS Homes With High-quality Photography Sell 32% Faster on Average*

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Where Strategy Meets Storytelling THE WAY A HOME IS PRESENTED DIRECTLY AFFECTS PRICE, PACE, AND DEMAND.

How DMG Tells a Story? Intentional Positioning

Engaging Videography

Each home is framed with a defined narrative that attracts the right buyer.

Videos that allow potential buyers to picture themselves in the home through drone footage and lifestyle cinematography.

Media Placement Strategic ad placement and public relations that puts your home in front of millions through trusted publications, adding third-party credibility and elevating market perception.

High-Impact Photography Professional and editorial photography that captures your home’s essence, architectural details, and strongest selling features.

Targeted Events DMG curates bespoke events tailored to each home that introduce qualified buyers to its story and create memorable first impressions.

Strategic Home Preparation Comprehensive advice and expert guidance on staging and design consultation to prepare your home for success.

Established Social Influence Showcase your listing to over 100k engaged followers, reaching qualified buyers and accelerating momentum once a home comes to market.

* Based on a VHT Studios analysis comparing listings marketed with professional photography to listings using standard photography. Individual results vary based on the property, pricing, location, market conditions, and other factors. Professional photography does not guarantee a faster sale or higher sale price. DAWN MCKENNA GROUP | Listing Presentation | 17


Thoughtfully Placed. Widely Seen. DMG INVESTS HEAVILY IN PROFESSIONALLY DESIGNED PRINT AND MEDIA PLACEMENTS THAT SHOWCASE EACH PROPERTY WITH CLARITY AND INTENTION.

At The Lake Chicago Agent Magazine Chicago Tribune Clarendon Hills Courier COLDWELL Forest & Bluff Gulfshore Life Hillgrove Avenue Hinsdale Living Hinsdalean Modern Luxury

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Naples Daily News Naples Illustrated New Buffalo Times New York Post North Shore Weekend Palo Alto Daily Post Park Record Sheridan Road The Wall Street Journal Wasatch Back Record and more...


PRINT ADVERTISERS 1.5M+

Monthly Impressions

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STRATEGIC

DIGITAL DISTRIBUTION

SYNDICATION INTERNET EXPOSURE

LI STIN GS $50 0 K +

L ISTIN GS $1 M +

L ISTIN GS $2 M +

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THE POWER

OF STAGING

STAGED HOMES SELL

75% QUICKER*

DECOR APPEALS TO THE HOMEOWNER. STAGING APPEALS TO THE BUYER.

Access to premier, results-driven stagers with a proven track record, available exclusively through Dawn McKenna Group.

SELLERS FREQUENTLY SEE AN

8–10× ROI ON THE COST OF STAGING.*

*According to Real Estate Staging Association

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A Leader Among Leaders 120+ COUNTRIES GLOBAL REACH. LOCAL EXPERTISE. UNMATCHED SCALE.

LARGEST BROKERAGE IN THE WORLD

Connected to Top Talent

340K+ AGENTS

SEAMLESSLY INTEGRATED WITH INDUSTRY LEADERS ACROSS OUR DYNAMIC ECOSYSTEM

ACCESS TO THE LARGEST AGENT NETWORK IN THE INDUSTRY

Century 21

Sotheby’s International Realty

@properties

Corcoran

ERA

Christie’s International Real Estate

Compass

Better Homes and Gardens Real Estate

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Coldwell Banker Realty


GLOBAL

REACH

I’ve known Dawn McKenna for over 10 years and she’s the best of the best. She’s #1 across all of her major MLS markets and is truly one of the best in the entire country, not just in her markets. Robert Reffkin, CEO Compass International Holdings

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TRUSTED REAL ESTATE RELATIONSHIPS

IN 80+ MARKETS NATIONWIDE.

Proprietary Internal Network

DMG has cultivated decades-long relationships across business, finance, technology, media, sports, and professional services. This proprietary network provides direct access to highly qualified buyers who value discretion, credibility, and trust.

Corporate Connections

DMG’s partnerships with private banks, wealth-management firms, and corporate relocation advisors create a steady pipeline of serious, financially prepared buyers ready to act quickly in the luxury market.

DMG is a founding member of the International Luxury Alliance—an invitation-only network of more than 60 elite agents across 36 major markets, representing $11B in annual sales. With 2,600 transactions a year, including a $238M listing-side sale and a $133M buyer-side sale, the ILA delivers unmatched access to ultra-high-net-worth buyers globally.

The Collective is a global network of top luxury agents spanning 86 markets, 35 brands, and $16B in annual sales. DMG holds exclusive membership throughout all DMG markets, delivering unmatched access to the most influential luxury markets nationwide.

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Top 20Mega Tea

Wall Street Jo

DMG CONNECTED NETWORK Trusted real estate connections nationwide ALABAMA Birmingham ARIZONA Phoenix Scottsdale Tucson CALIFORNIA Beverly Hills Danville Hillsborough Lake Tahoe Malibu Menlo Park Montecito Newport Beach Palm Springs/Coachella Valley Pebble Beach Sacramento San Diego San Francisco Bay Area St. Helena

COLORADO Aspen Boulder Denver Steamboat Springs Vail CONNECTICUT Greenwich Paradise Valley Westport DISTRICT OF COLUMBIA Dupont-Logan FLORIDA Coral Gables Delray Beach Longboat Key Miami Orlando Palm Beach Tampa/St. Petersburg

GEORGIA Atlanta Sea Island

NEVADA Las Vegas Reno

HAWAII Big Island Honolulu Maui

NEW JERSEY Fort Lee Westfield East

INDIANA Indianapolis MAINE Portland MASSACHUSETTS Boston Brookline Cambridge MINNESOTA Minneapolis MONTANA Bozeman

NEW MEXICO Santa Fe NEW YORK Brooklyn East Hampton Manhattan NYC Metro NORTH CAROLINA Charlotte Raleigh Durham OHIO Columbus Cleveland

OREGON Portland SOUTH CAROLINA Charleston Greenville Hilton Head Mount Pleasant TENNESSEE Nashville TEXAS Austin Houston San Antonio WASHINGTON Seattle/Bellevue Area WISCONSIN Madison Milwaukee WYOMING Jackson

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RESIDENTIAL

Developments 28 | DAWN MCKENNA GROUP | Listing Presentation


DEVELOPMENT SALES & MARKETING DMG is Connected to Active Buyer Demand Already in Motion

$1.5 BILLION IN INVENTORY THROUGH DMG REPRESENTED DEVELOPMENTS

CONSISTENT DEAL FLOW

FOUR SEASONS & LEADING BRANDS

ESTABLISHED BUYER DEMAND

BUYERS SEEKING PRIMARY, SECONDARY, AND RESALE HOMES SIMULTANEOUSLY

REPRESENTATION ALONGSIDE GLOBALLY RESPECTED NAME

ACCESS TO BUYERS ACTIVELY TRANSACTING, NOT PROSPECTING

DMG Represents

The Avenue Naples, FL

2020 Gulf Shores Naples, FL

Four Seasons Residences New Orleans, LA

Four Seasons Ocean Club Paradise Island, Bahamas

Timber Trails Western Springs, IL

Two Ten West Naples, FL

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LEADERSHIP

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Dawn McKenna | FOUNDER Dawn McKenna is one of the nation’s most successful and sought-after luxury real estate leaders. Known for her energy, market expertise, creativity, and highly personal approach, she has built DMG into a nationally recognized, multi-market team serving clients through every stage of their real estate journey. Dawn leads a carefully selected team united by intelligence, responsiveness, strategic thinking, and an unwavering commitment to exceptional service.

Michael Anthony | DIRECTOR OF OPERATIONS With more than 29 years of real estate and technology experience, Michael oversees DMG’s operations across its offices and markets. His leadership ensures that the team’s people, systems, and resources work seamlessly to support agents and clients.

Bernadette Kettwig | DIRECTOR OF SALES Bernadette brings more than two decades of luxury real estate, management, and finance experience to DMG. Licensed in Illinois and Michigan, she leads sales growth and agent development with disciplined strategy, business acumen, and a relationship-focused approach.

Christine Lutz | DIRECTOR OF DEVELOPMENT SALES AND MARKETING Christine has programmed, launched, and led sales for more than 55 residential developments nationwide, generating billions of dollars in closed transactions. She brings two decades of experience in development strategy, positioning, and sales execution.

Jennifer Woodring | DIRECTOR OF MARKETING Jennifer brings more than a decade of luxury marketing experience across real estate, retail, and hospitality. Drawing on work with brands including Neiman Marcus, Park Hyatt Chicago, Stanford Shopping Center, and Luxury Portfolio International, she leads the elevated positioning and storytelling of DMG and its properties.

Jane Lintelmann | ASSOCIATE DIRECTOR OF OPERATIONS Jane brings more than a decade of experience working with top real estate teams in Chicago. With a background in luxury hospitality and as a licensed agent, she combines exceptional service with firsthand industry knowledge. Her expertise in operations and team development helps DMG run seamlessly, supporting agents and clients with a people-first approach.

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MARKETING

PREFERENCE Strategic Private Exposure

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Discreet, Personalized, One-to-one

onfidential consultation and strategy development C • Understand client’s privacy preferences and specific goals • Develop a tailored marketing plan emphasizing discretion and exclusivity urated Network Outreach C • Inform trusted, pre-qualified buyers and referral partners • Privately share property details with vetted clients and agents rivate Listing Network & Off Market Channels P • L ist on Private listing Network and Private Exclusives platform. • Share internally through the weekly DMG company newsletter to alert DMG agents across all markets • Share to top agents in International Luxury Alliance and the Collective argeted Text Message Campaigns T • Send personal messages to curated list of potential buyers rivate Showings & Invitations P • Schedule exclusive, appointment-only viewings for serious buyers • Host private broker open houses for trusted agents Social Media Teasing (if client is comfortable) • Share video of home only—no additional details

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MARKETING

PREFERENCE Maximum Market Exposure

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Omnichannel Approach Digital, Print, In-Person

Professional Photography • High-quality images showcasing every detail of the property • Editorial-style shots designed for screen appeal irtual Home Tour V • Publicly available virtual tours shared on websites and social media Coming Soon” Pre-marketing “ • Early promotion through social media, email campaigns, websites, and the DMG app LS Listing Launch M • Public listing on MLS with extensive details and photos roker Open B • Open invitations to trusted brokers and agents widely promoted across industry channels Network Announcement • Exposure through DMG team and affiliate networks mail Marketing Campaign E • Targeted emails sent to a wide, qualified audience ocial Media Promotion S • Frequent posts and paid ads featured in DMG Drop post on Instagram • Featured on DMG Drop social via social media eature on DMG.com Website F • Prominent homepage placement and dedicated property listing nline Listing Syndications O • Syndicated across multiple real estate websites ouTube Walkthrough Y • Video tour showcased on DMG YouTube channel argeted Postcard Mailings T • Printed mailings delivered to select local neighborhoods Public Open House • Advertised in-person events for prospective buyers igital Marketing Targeted Outreach D • Broad campaigns targeting qualified online audience Property Brochures • Professionally designed brochures distributed at events and showings

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Testimonials Relocating a family is never easy, but DMG was a wealth of knowledge. They found us our dream home, helped us settle in, and did it all with just the right amount of discretion. Carol & Fred Hoiberg Former Player & Head Coach of the Chicago Bulls

Real estate has become an important part of our overall investment strategy, and the Dawn McKenna Group has been an outstanding partner along the way. Across Chicagoland, 30A, and Palm Beach, they’ve helped us uncover opportunities that fit both our goals and our timeline. Beyond finding properties, they’ve helped us maximize the value of our investments by connecting us with renters, service providers, and resources we wouldn’t have found on our own. They think like owners, and that’s what makes them such a valuable partner. Scott and Amy Madden Co-Chief Executive Officer, Co-Founder & Co-Owner Tiger Biosciences

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The Dawn McKenna Group has been our family’s trusted real estate advisor for years. They have guided us through multiple home purchases and sales, and as our family has grown, even our children have turned to DMG for their own real estate needs. That level of trust across generations speaks volumes about the relationships they build and the exceptional service they provide. Madeleine & Jeff Swallow Former President and Chief Executive Officer, Magnetrol International Incorporated

We walked into the Dawn McKenna Group office looking for guidance and found a team that exceeded every expectation. After helping us find the right new home, their team simultaneously connected us with buyers for our existing home, making the entire transition remarkably smooth and stress-free. They are genuine, kind, and truly invested in their clients. We always felt that they were looking out for our best interests, not just trying to close a transaction. The Dawn McKenna Group made us feel supported every step of the way, and we’re incredibly grateful to have found them. Blake and Katelyn Geoffrion Founding Partner at Accord Capital, former professional ice hockey player


We’ve worked with the Dawn McKenna Group on multiple transactions in four states, and they consistently deliver exceptional results. Their expertise, professionalism and market knowledge make the entire process seamless while maximizing value. What truly sets them apart is the power of their network and unmatched social media reach. The exposure they generate, combined with the relationships they’ve cultivated over years in the industry, connects properties with qualified buyers in ways few others can. In our case, those connections and marketing efforts directly contributed to a successful sale. We trust DMG with our real estate needs. Ken & Kate Marker Founder of Kate Marker Interiors Director of Kate Marker Properties

We originally purchased the land for our dream home through another broker, but after seeing how Dawn McKenna and her team worked, we knew we wanted them in our corner going forward. They helped us purchase a home in Michigan and later sold the home we built in Hinsdale. Over the years, Dawn and her team have been a trusted resource far beyond any single transaction. Even when our move took us across the country, they were there to help, making introductions, sharing local insights, and connecting us with the right people every step of the way.

We recently worked with DMG on the sale of our Hinsdale home. We could not be more pleased with their performance. Dawn and Lauren made the process a breeze and within a week after meeting Dawn and Lauren, we had multiple offers. The house sold so quickly, we were thinking we would have to find a short-term rental until we had time to find our next home. Instead, Dawn and Lauren found us our new home which is just perfect for our needs; They were able to get the deal done so quickly and efficiently that a short-term rental was not necessary. We highly recommend Dawn and the DMG team. They deliver as advertised! Barbara and Jim Johannesen President, Central Division McDonald’s Corporation

Dawn is incredibly discerning, thoughtful, and wellconnected. No matter where life takes us, she will always be our first call for any real estate need. Michael & Mary Osanloo CEO, VASA Fitness

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OUR OFFICES

ILLINOIS

FLORIDA

CHICAGO GOLD COAST 676 N. Michigan Avenue Suite 3010 Chicago, IL 60611 312.750.9333

NAPLES 550 5th Avenue South Naples, FL 34102 239.316.3883

CHICAGO LINCOLN PARK 958 W. Armitage Avenue Chicago, IL 60613 312.750.9333 HIGHLAND PARK 1819 St. Johns Avenue Highland Park, IL 60035 847.737.4775 HINSDALE 8 E. Hinsdale Avenue Hinsdale, IL 60521 630.686.4886 LAKE FOREST 675 Forest Avenue Lake Forest, IL 60045 847.737.4775

30A+DESTIN 4945 US-98 W3A Santa Rosa Beach, FL 32459 850.308.0702

MICHIGAN HARBOR COUNTRY 10 N. Whittaker Street New Buffalo, MI 49117 269.256.6600

MONTANA BIG SKY+BOZEMAN Coming Soon

UTAH PARK CITY 1153 Center Drive G200 Park City, UT 84098 435.523.4453

WISCONSIN WINNETKA 45 Green Bay Road Glencoe, IL 60022 847.807.3660

LAKE GENEVA 226 Broad Street Lake Geneva, WI 53147 262.649.9530

Wherever life takes you, DMG is ready to guide the way.

DAWNMCKENNAGROUP.COM @THEDAWNMCKENNAGROUP

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DAWNMCKENNAGROUP.COM

I L L I N O I S | F L O R I D A | W I S C O N S I N | M I C H I G A N | U TA H | M O N TA N A

@THEDAWNMCKENNAGROUP 888.508.7050 ©2026 Coldwell Banker and the Coldwell Banker logos are trademarks of Coldwell Banker Real Estate LLC. The Coldwell Banker System fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Owned by a subsidiary of Anywhere Real Estate Inc. Coldwell Banker, the Coldwell Banker Logo, Coldwell Banker Global Luxury, and the Coldwell Banker Global Luxury logo are registered service marks owned by Coldwell Banker Real Estate LLC. *Source: 1. #2 Mega Team within Coldwell Banker Realty by closed volume ranked by RealTrends Verified The Thousand 2025, as featured in The Wall Street Journal. 2. #20 Mega Team in the nation ranked by RealTrends Verified The Thousand 2025, as featured in The Wall Street Journal. 3. #1 Mega Team in Chicago, Illinois and Midwest by closed volume ranked by RealTrends Verified The Thousand 2025, as featured in The Wall Street Journal. 4. #1 Mega Team in Southwest Florida by closed volume ranked by RealTrends Verified The Thousand 2025, as featured in The Wall Street Journal. 5. #1 Mega Team in Park City, UT by closed volume ranked by RealTrends Verified The Thousand 2025, as featured in The Wall Street Journal. DMG—NAPLES


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Naples Capabilities Book - 2026 by Dawn McKenna Group | Coldwell Banker Realty - Issuu