Issuu

THE DMG ADVANTAGE U N LOCK I NG THE VALU E OF OU R SERV I CE S F LO R I DA

ILLINOIS

MICHIGAN

U TA H

WISCONSIN

Expert Guidance For an Efficient Home Sale A successful home transaction involves 100 key steps, and with DMG, we simplify the process to ensure a smooth and stress-free experience from start to finish 1. 2. 3. 4.

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Collect background information on property from seller Research all active comparable listings Analyze sales activity from the past year from the MLS and public records Research “Average Days on Market” for similar properties based on type, price and location Obtain and review property tax information Compile comprehensive report, “Comparable Market Analysis” (CMA), to determine market value Review public record information for lot size and dimensions of property Create a pricing strategy based on insights and current market conditions Review current appraisal if available Discuss goals with seller to outline effective marketing Describe the advantages and market influence of the Multiple Listing Service (MLS) and Private Listing Network (PLN), if applicable Explain market power of online marketing and syndications Identify qualified buyers to shield the seller from non-serious inquiries Present process to qualify buyers to ensure interested parties are financially prepared Determine the best strategy to debut on the market Use of Exclusive Look, PLN and MLS, TAN & DMG Network, if applicable Discuss property upgrades and any exclusions Discuss disclosures and who needs to sign the documents Prepare and issue Listing Agreement and Disclosures for sellers to review and sign Create a plan to prepare the home for sale Identify required timeline to prep home to be market ready Conduct an exterior assessment Conduct an interior room by room assessment Prioritize the action items to provide the biggest return on investment Identify what improvements need to be made prior to being photo and show ready Recommend vendor options to execute the suggested improvements Present and discuss RealVitalize, (CB loan for upgrades), if applicable Assess whether any staging or accessorizing is needed Schedule staging company estimates, if applicable If staging is needed, schedule and oversee production Create a timeline and sequence of tasks for different service vendors Schedule exterior photography if the property will be listed on the PLN before the MLS Collaborate with a copywriter to draft the listing and brochure text Request a copy of the certified survey from the owner, if available Identify Homeowner Association manager, if applicable

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Confirm Homeowner Association fees, building reserves, rental policies, and pet policies, if applicable 37. Request electric and gas account numbers to pull average utility usage for the past year 38. Document the ages of key items such as the roof, mechanical systems, appliances, and windows 39. Obtain a list of improvements made by sellers 40. Review, edit and format any improvements to create a property feature sheet 41. Explain the advantages of offering the buyer a Homeowner Warranty 42. Coordinate the installation of the yard sign. 43. Input listing into the transaction management software 44. Hire a photographer for comprehensive property photography 45. Hire videographer to create and edit a virtual tour and drone footage when appropriate 46. Hire a professional to create floor plans 47. Prepare property marketing brochure 48. Share listing with entire DMG team throughout all markets 49. Showcase listing as coming soon to DMG network, if applicable 50. Input property data from Profile Sheet into MLS Listing Database 51. Curate photo selection to showcase on the MLS and PLN 52. Prepare a printed announcement for the new listing 53. Create a digital announcement for the new listing 54. Share listing with Coldwell Banker, and other affiliated groups 55. Order printed marketing materials as needed 56. Strategically share videos and photos on social media and online platforms 57. Schedule and conduct a Broker’s Open 58. Schedule Open House for the public 59. Prepare showing instructions for buyer’s agents 60. Schedule showings with buyers’ agents 61. Coordinate showings with owners and tenants 62. Request feedback from buyers’ agents after showings 63. Discuss feedback from showing agents with the sellers 64. Generate weekly or bi-weekly market updates to keep the property competitive 65. Communicate price changes to all groups promptly via MLS, if applicable 66. Reprint/supply brochures promptly 67. Continuously review market statistics and share updates with the seller 68. Receive and review all Offer to Purchase contracts with the seller 69. Obtain buyer pre-qualification letter from buyer or their agent 70. Verify pre-approval and buyer’s qualification with lender, if applicable 71. Counsel seller on offer/s highlighting the strengths and weaknesses of each component

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Negotiate all offers on behalf of the seller Prepare and send any counteroffers, acceptances, or amendments 74. Ensure the contract is signed by all parties 75. Send executed contract to appropriate parties on the buy-side 76. When Offer to Purchase contract is accepted and signed by seller, deliver to buyer’s agent 77. Provide receipt for deposit of buyer’s earnest money to all appropriate parties 78. Upload executed copy of Offer to Purchase Contract and addendums to office transaction management system 79. Update status in MLS to Under Contract 80. Provide seller with vendor recommendations of reliable contractors as needed 81. Coordinate buyer’s home inspection with seller 82. Assist seller with recommendations and negotiating with reliable contractors for necessary repairs 83. Oversee completion of all required repairs on seller’s behalf, if applicable 84. Schedule appraisal 85. Prepare packet for appraiser, including comparable sales and active listings with detailed notes on each home, floor plans, list of improvements, and property survey, if available 86. Meet appraiser and present the packet to assist in the appraisal process 87. Explain any details relevant to supporting the price, including commentary on other offers, unique features of the home, and important comparable home information 88. Assist the seller in disputing the appraisal report if value comes in below contracted price 89. Assist with reappraisal, if necessary 90. Provide the sellers with a “Steps to Closing” summary outlining what needs to be done before closing, such as transferring utilities, addressing inspection repairs, collecting receipts for repairs, and scheduling the final walkthrough 91. Discuss in advance with the seller what items will remain in the home, obtaining approval from the buyer’s agent (e.g., paint, extra building materials) 92. Offer resources to the seller as needed for emptying the home, including donation suggestions and cleaning services 93. Work with buy-side agent in scheduling and conducting buyer’s final walk-through prior to closing 94. Attend final walk through 95. Communicate any issues that arise at the final walk through to seller and attorney 96. Attend closing, when appropriate 97. Ensure that buyers will receive a key for closing 98. Communicate where extra keys and garage door openers will be located within home 99. Provide the garage code to the buyer’s agent for closing, if applicable 100. Update property status to CLOSED in the MLS and all other relevant points

DMG Investments for Buyers and Sellers Investing in advanced tools and resources allows DMG to efficiently sell listings and help clients find their ideal homes, delivering unmatched value and a seamless experience

Technology | $150,000

DMG has invested in a range of advanced technology tools to streamline the sharing of listings with our internal network and clients, ensuring we can consistently identify deal flows. To further enhance reach and visibility, DMG and Coldwell Banker’s combined efforts have collectively attracted more than 4.2 million visitors per month and engaged with over 350,000 through strategic email campaigns.

Advertising & Sponsorships | $400,000 Every year, DMG creates a robust advertising strategy targeting homebuyers and lifestyles within all our markets along with feeder markets. Through listing advertisements, brand ads and participation in community events, DMG is able to get in front of more people for greater visibility to listings and create more deal flow opportunities.

10. Marketing Events | $75,000 2.

In-house Marketing & PR Services | $350,000 At DMG, our dedicated in-house marketing team focuses exclusively on promoting listings and other marketing initiatives. With extensive experience in not only real estate marketing, but also for high-profile luxury brands, hospitality and retail, our specialists bring a unique perspective and expertise to every campaign.

Coldwell Banker & Exclusive Affiliation Fees | $70,000 DMG operates locally and globally through exclusive affiliations, including Coldwell Banker. Dawn McKenna’s success earned her a spot as a founding member of two elite networks: the International Luxury Alliance, connecting top agents from Coldwell Banker, Corcoran, and Hampton International to share leads and best practices, and the Global Collective, comprising top agents from leading luxury markets worldwide. With these networks, DMG’s global reach is second to none.

DMG Exclusive Access: Priceless 1.

Professional Photography, Video, Floor Plans | $125,000

Media Syndications | $75,000 Each listing is syndicated to our global media partners for maximum global exposure on websites including: Wall Street Journal, Mansion Global, Barron|Penta, MarketWatch, RobbReport, JamesEdition and many others.

MLS Membership | $50,000 Being on the MLS allows your property to be presented to a wide network of real estate professionals actively searching for homes for their clients.

Living Local, Selling Local DMG advisors are more than just local real estate experts; they are lifelong community members who understand the intricacies and nuances of the neighborhood. As community ambassadors, they connect clients with local services and resources, offering insights into pricing to help find the ideal home or sell at a premium price. Their deep connection to the community ensures they have their finger on the pulse of local trends and opportunities.

Marketing Collateral | $300,000

To enhance the property marketing materials, each listing includes a professional album of photos, videography, and floor plans. These assets are integrated across all marketing collateral, digital platforms, and social media to maximize impact.

Social Media DMG has a collective social media presence of over 250,000 followers, experiencing exponential growth with multiple viral videos. This platform serves as a powerful vehicle to globally showcase our listings and connect with industry peers and consumers alike.

Each property represented by DMG has a suite of printed marketing collateral that are created specifically for the property to promote and sell including: listing brochure, new to the market mailers, and more.

DMG Network Through DMG’s extensive network, the team generates a robust deal flow. They are well-informed about current listings, upcoming market opportunities, and properties that may not be publicly available but can still be introduced. Our invaluable network, built through relationships established by DMG, offers clients exclusive access and a distinct advantage.

Thought Leadership Events & Travel | $100,000 As a thought leader in the real estate sector, Dawn McKenna is frequently invited to speak at events worldwide, sharing insights with peer agents and participating in panels alongside other esteemed brands in the luxury industry. This exposure not only broadens DMG’s reach but also showcase listings as prime examples at these events.

DMG hosts over 100 events annually aimed at selling homes, featuring a mix of traditional and innovative broker opens and open houses. These events give prospective buyers the chance to not only view the properties but also experience what it would be like to live in them.

Negotiation Experts As being expert negotiators, DMG advisors have a deep understanding of real estate dynamics, enabling them to secure the best deals for clients at every price point. With their keen insights and strategic approach, they navigate complex negotiations to achieve favorable outcomes. Whether buying or selling, clients can trust that DMG’s team is dedicated to maximizing value and ensuring a smooth transaction process.

INITIAL INVESTMENT FOR YOUR LISTING: $7,500 *Dollar amounts are based on annual investments

THE PROOF IS IN THE NUMBERS

#3 M E G A T E A M I N T H E N AT I O N *

MEGA TEAM I N C H I C AG O, IN ILLINOIS & M I DW E ST *

MEGA TEAM IN SOUTHWEST F L O R I D A*

MEGA TEAM I N PA R K C I T Y, U TA H *

$6.2+

450+

BILLION IN CAREER SALES

YEARS COMBINED

F L O R I D A

I L L I N O I S

E X P E R I E N C E I N R E A L E S TAT E

M I C H I G A N

W W W. DAW N M C K E N N A G R O U P. C O M

U T A H

W I S C O N S I N

@ T H E DAW N M C K E N N AG R O U P

Not intended as a solicitation if your property is already listed by another brokerage. ©2025 Coldwell Banker and the Coldwell Banker logos are trademarks of Coldwell Banker Real Estate LLC. The Coldwell Banker System fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Owned by a subsidiary of Anywhere Real Estate Inc. Coldwell Banker, the Coldwell Banker Logo, Coldwell Banker Global Luxury, and the Coldwell Banker Global Luxury logo are registered service marks owned by Coldwell Banker Real Estate LLC. *Source: #3 Mega Team in the United States by closed volume, #1 Mega Team in Chicago, Illinois and the Midwest by closed volume, #1 Mega Team in Southwest Florida by closed volume, and #1 Mega Team in Park City, Utah by closed volume, all ranked by RealTrends Verified The Thousand 2026, as featured in The Wall Street Journal.