Dawn foods- Total Donut Solutions (UK)

DAWN BALANCE® CRUNCHY PEANUT BUTTER

TOTAL DONUT DAWN® BLONDIE MIXSOLUTIONS FROM DRY MIXES TO FILLINGS AND DECORATIONS. dawnfoods.com/uk 1

OUR HERITAGE

MORE THAN

A TASTY STORY Sometimes things are so good that everyone wants them. Over a century ago, two bakers in Jackson, Michigan (USA) discovered that their donuts became so famous that everyone wanted the recipe. But instead of giving it away, these clever entrepreneurs put a ready to make donut mix on the market so that bakers throughout the country could make the tastiest donuts themselves.

1920

This was the start of the Dawn Donut Company, a family run company. Over a century later, we still produce that famous donut mix and our range of donut ingredients has since expanded so that bakers and manufacturers can turn to us for any donut solution.

2020

2

MARKET INSIGHTS

AMERICAN SWEET BAKERY

81%

is very popular among consumers

76%

87% 78%

% of consumers who have tried American sweet baked goods and liked it:

77%

DONUTS SPECIFICALLY ARE ON THE RISE

80% France

Donut launches in Europe peaked in 2022

Germany Netherlands

+16%

Source: Mintel

DONUTS: A TOP CHOICE FOR CONSUMERS

2021

2022

1 in 5 European consumers said that they purchased donuts more often compared to a year ago Source: Dawn Global Bakery Trends Survey, 2022.

Spain UK

Alexandre Deschamps

Source: Dawn Foods Global Bakery Survey, Europe, 2022

Average annual growth of new donut launches tracked in Europe

Poland

Herman Eikemper

Our experts’ insights ON THE CHANGING LANDSCAPE OF DONUTS “Over the past 20 years, I have witnessed

“Over recent years, donuts have experienced

the Donut landscape in Europe evolve and

a revamp and grown in popularity. This

advance at an impressive speed. When I

can be seen by the opening of a number

started working at Dawn in 1998, donuts

of multinational donut franchises and

were an ‘exotic cake’, not known by many

independent donut shops that continue to

people.”

expand their presence across Europe.”

Herman Eikemper

Alexandre Deschamps

Senior International Application Manager

International Application Manager

Your partner for

donut variety

Donut mixes is where it all started for Dawn. We’re proud to build on this heritage with a broad portfolio of donut ingredients and solutions that meet the diverse and ever changing tastes of consumers. Whether it’s a yeast raised or a cake donut, we offer solutions from mix to concentrate to make great tasting donuts.

With a wide range of filling and decorating options, we help you create sugared, filled, or gourmet style donuts. With new innovative variants such as vegan, we can satisfy growing market demands.

We have everything you need to create limitless donut variety.

3

OUR EXPERTISE & INNOVATION

OUR TECHNICAL EXPERTISE Our technical experts are here to help and support you in building your donut offering. They know our products and their attributes and can advise you on how to choose the right mixes to fit your specific needs and processes. They have experience with different types of equipment and can offer ingredient solutions that work in every situation.

Do you want to start producing donuts? Whether it is in your bakery or donut shop or on a bigger scale manufacturing line, our teams know how to help you optimise your production process. They support you to get the best quality donuts with our Dawn products and ensure a consistent result every time.

KNOWLEDGE & INNOVATION Innovation can be breakthrough, or something small that has an impact. That’s what drives us at Dawn: innovation that makes a difference big or small. We are committed to innovation that matters to you and that impacts the lives of your customers.

It is baked into our legacy of developing products and solutions that enable you to work smarter and better meet consumer needs. Building on that heritage, our R&D teams have developed several innovations in the donut landscape: As the vegan trend is here to stay, we have created great performing Dawn Balance® Vegan Donut and Vegan Cake Donut Mixes: • Suitable for vegan, vegetarian and flexitarian diets • Amazing taste and texture, better than making from scratch • Excellent moisture keeping and shelf life properties Products with a longer shelf life are a great solution for reducing waste. Traditionally though, longer shelf life products have compromised taste and quality.

Not anymore. We have developed specific mixes to make donuts that remain fresh for longer after frying, while maintaining the same delicious taste and texture.

Our Dawn Exceptional® Non-Sticky Donut Glaze is a breakthrough innovation that delivers perfectly glazed donuts, even when packaged. A product designed to: • Improve the appeal of packaged glazed donuts: no more stickiness and mess • Work very well on large industrial scale donut production lines • Extend the shelf life and freshness of the donut • Answer to the rising demand for individually packaged products Our latest addition, the Dawn Exceptional® Pak Perfect Non-Sticky Icing completes the Pak Perfect range (read more on page 11).

4

OUR DONUT INGREDIENTS PORTFOLIO

WHAT WE DO Dawn is with you every step of the way with a full range of donut ingredients to support you through every stage of donut creation.

THE DONUTS

THE FILLINGS

THE DECORATIONS

OUR PILLARS When you partner with Dawn, you get more than just great products. You get the partnership, expertise and dedication to help make your business a success. Our donut ingredients are organised under different ranges to make it easy for you and your team to find the right product every time.

TRUSTED QUALITY

OUR VERY BEST

BETTER FOR YOU

DAWN

DAWN EXCEPTIONAL

DAWN BALANCE

Tried and true products that provide consistent quality and performance.

Dawn’s premium, differentiated product line that delivers category-leading quality and performance.

Better-for-You products that don’t sacrifice taste or performance.

Dawn donut mixes, icings, glazes and fillings that are made with high-quality ingredients and provide delicious donuts you can depend on.

Dawn Exceptional® donut mixes, icings, glazes and fillings that deliver premium quality with specific attributes to differentiate and fit your requirements (e.g: natural flavour, longer shelf-life).

Dawn Balance® donut ingredients such as vegan mixes or reduced sugar fillings that meet your customers’ desire for “better-foryou” donut solutions, without compromising on taste.

5

YEAST RAISED DONUT MIXES

YEAST RAISED DONUT MIXES OFFER Dawn has set the world standard for a true American yeast raised donut: the typical, traditional airy, soft donut.

We have a broad range of solutions in our portfolio to fit all your needs: mixes, bases, and concentrates.

In line with the growing demand for vegan products, we have also developed a Vegan Donut Mix, allowing you to offer a vegan variant to mindful consumers.

TAILORED SOLUTIONS Beyond our standard portfolio, we understand that you may have unique needs. Combining your objectives with our industry expertise, we collaborate to develop products and solutions that

meet your specific requirements and challenges. We work with you as strategic partners, connecting you with our chefs and R&D team. Whether you want to create efficiencies in your operations or rework existing applications or processes to reduce waste and improve profitability, we can develop specific donut solutions to fit your needs.

As part of our capabilities, we can therefore tailor solutions for specific requests such as low fat absorption donut mixes, reduced sodium mixes or cleaner label options.

We can also use a broad variety of oils for our donut mixes, to match diverse consumer preferences. Our products can be made available in different packaging sizes, from 3kg to big bags of 1ton.

GOOD TO KNOW YEAST RAISED DONUT MIXES Require only the addition of water and yeast.

YEAST RAISED DONUT BASES Require the addition of water, yeast and flour (1:1).

YEAST RAISED DONUT CONCENTRATES Require the addition of water, yeast, greater than 1:1 flour and sometimes shortening/oil.

Mixes are the easiest solution for less experienced and smaller scale donut producers. Bakers only need to add water and yeast. It is more convenient and robust, safeguarding the quality of the dough. Other solutions can be tailormade for specific (larger scale) production lines with the addition of flour, oil and shortening alongside the water and yeast. Our teams are here to support you in managing those processes.

Yeast raised donuts range Type

Item Code

Product Name

Pack

Make-up recipe

0.00671.900

DAWN® RAISED DONUT MIX PREMIUM PLAIN

12.5kg bag

Add water and yeast

0.00932.154

DAWN EXCEPTIONAL® RAISED DONUT MIX PLAIN LONG LIFE

12.5kg bag

Add water and yeast

2.43728.119

DAWN BALANCE® DONUT MIX PLAIN VEGAN

10kg bag

Add oil, water and yeast

2.43793.418

DAWN BALANCE® DONUT MIX PLAIN VEGAN LONG LIFE

20kg bag

Add oil, water and yeast

Base

0.00652.950

DAWN® RAISED DONUT BASE PREMIUM PLAIN

25kg bag

Add flour 1:1, water and yeast

Concentrate

0.00533.598

DAWN® RAISED DONUT CONCENTRATE 2:1 PLAIN

16kg bag

Add flour 2:1, water and yeast

Mix

6

CAKE DONUT MIXES

AUTHENTIC AMERICAN CAKE DONUTS Whether you want to add variety to your current yeast raised donut offering, or be able to prepare fresh donuts on the spot in no time: cake donuts are a great option!

They have a cake-like and sturdier texture and offer additional possibilities when it comes to flavouring and shaping the dough.

VEGAN A TREND THAT IS HERE TO STAY

+17% average annual growth

The Heritage™ variety delivers a classic donut taste that’s the perfect base for cinnamon ring donuts or coating in chocolate, while the Majestic® adds a lemon and vanilla flavour that’s ideal tossed in sugar or vanilla iced.

of sweet bakery launches tracked with a vegan claim (Europe)

The latest addition to our cake donut mixes range is a vegan variant.

Source: Mintel - CAGR 2018-2022

Attributes • High tolerance of the mix (when working with deeper fryers) • Made with easy equipment (hopper and fryer) • No proofing needed • Longer freshness of finished products than yeast raised donuts • Allows for mini sizes and shapes (with depositer on the plunger) • Fits nicely with Dawn® Icings and Dawn Exceptional® Compounds

Benefits • Donuts come up faster in the fryer and don’t crack • Saving space in the bakery/shop • Fresh donuts ready in 20 minutes • More efficiency and less waste • Allows for a wide and varied offer • Creating signature offers with unlimited decoration options

For Vegan: • No compromise on taste and texture • Vegan certified

Cake donut range Type

Item Code

Product Name

Pack

0.00542.557

DAWN® CAKE DONUT MIX MAJESTIC PLAIN

12.5kg bag

0.00572.471

DAWN® CAKE DONUT MIX HERITAGE PLAIN

25kg bag

0.00542.622

DAWN® CAKE DONUT MIX HERITAGE PLAIN

12.5kg bag

2.43813.119

DAWN BALANCE® CAKE DONUT MIX PLAIN VEGAN

10kg bag

Mix

Make-up recipe

Add water

7

YEAST AND CAKE DONUTS VARIETIES

COMPARING YEAST RAISED & CAKE DONUTS

Discover how to make authentic American donuts:

Depending on your needs and wants, you can choose between yeast raised and cake donuts, or simply make both to broaden your offer.

From yeast raised to cake donuts, learn tips and tricks to always get consistently perfect results with Dawn products, and get inspiration on the variety of the offering you can create!

Processes and equipment are slightly different.

Here are the main make-up recipe differences between yeast raised and cake donuts:

Scan the QR code here and watch the videos

CAKE DONUT • Chemical leavening (baking powder)

• Moist cakey, sturdy texture

• Signature “star” formation

PREPARATION (20 MINUTES): requires only the addition of water

Cake donut batter is mixed 2-3 minutes with a paddle to incorporate ingredients

Only resting time (no fermentation time) 10-15min

Batter is placed in a hopper and deposited through a plunger

Fresh donuts can be ready for consumption in about 20 minutes

YEAST RAISED DONUT • Leavened by yeast

• Soft & airy texture

PREPARATION (2 ½ hours):

Yeast raised dough takes 10-12 minutes to develop gluten in the dough

8

Dough is fermented, sheeted and cut

Dough is proofed before frying

Fresh donuts can be ready for consumption in about 2 ½ hours

DONUT VARIETIES From yeast raised to cake donuts, discover the broad variety of applications to build a creative offering.

Yeast raised donut mixes offer great versatility in making different formats and shapes: rings, long Johns, holes, twists, honeymooners, danish, fritters and so on...

Rings

Twists & pershings

Fritters

Long johns & bismarks

Honeymooners

Yeast raised donuts Cake donuts Cake donuts are great for mini formats and the dough can be flavoured and coloured. To keep a good, strong flavour, it is best to have the flavour already added to the mix. With our mixes you will not get flavour transfer in the oil and you don’t need to worry about getting the right ratio without impacting the performance of the dough or the flavour strength.

Plain

French Crullers Holes

Flavoured 9

FILLINGS AND DECORATIONS

TO DECORATE:

COMPLEMENTARY PRODUCTS

ICINGS

With our assortment of fillings, compounds, glazes and icings, you can fill and decorate your donuts to create a varied signature offer.

TO FILL: DELICREAMS & CREMES Dawn Delicreams® are a range of cocoa, fruit and caramel flavoured cream fillings which are perfect for injecting into donuts. Smooth in texture and freeze-thaw stable, we have a flavour to suit your needs.

Our Dawn® Vanilla Flavour Creme Filling can be used in a variety of applications including filling donuts, pastries, muffins and more. Our delicious, sweet and creamy filling has a smooth texture and glossy appearance. Made with natural flavours, it is also vegan suitable.

Item Code

Product Name

Pack

8.02749.303

DAWN® DELICREAM LEMON

6kg Tub

2.03004.325

DAWN® DELICREAM PIKFEIN CARAMEL

5kg Tub

8.01537.301

DAWN® DELICREAM SAN FELIPE CHOCOLATE

6kg Tub

8.03401.313

DAWN® VANILLA FLAVOUR CREME FILLING

12kg Tub

DELIFRUITS

Product Name

8.00568.300 DAWN® DELIFRUIT XTRA APPLE 10-10

10

Item Code

Product Name

Pack

7.73032.100 DAWN® GLOSSY ICING - WHITE

12kg

7.73045.110 DAWN® GLOSSY ICING - WHITE

14kg

0.00812.108 DAWN® DARK & GLOSSY CHOCOLATE ICING

14kg

7.73023.100 DAWN® GLOSSY ICING - CHOCOLATE

14kg

7.73024.100 DAWN® GLOSSY ICING - CARAMEL FLAVOURED

14kg

DONUT GLAZES

Dawn Delifruits® are perfect for all types of applications including filling and topping donuts. The products are made using whole fruits, fruit concentrate, pulp or puree. We have a wide range of flavours and packaging options to suit your needs.

Item Code

We know that convenience, easy to use products and versatility are key to your success. That is why our icings give you the complete solution for your finishing needs. Dawn® Glossy Icings are ideal for icing, dipping, filling or decorating your donuts. They are easy to use and freeze-thaw stable, with perfect shine and natural flavours.

You can also create custom flavour & colour combinations using our Dawn Exceptional® Compounds.

Pack 11kg

8.00286.333 DAWN EXCEPTIONAL® DELIFRUIT CLASSIC STRAWBERRY

3 X 2.7kg

8.00314.333 DAWN EXCEPTIONAL® DELIFRUIT CLASSIC BLUEBERRY

3 X 2.7kg

8.00686.333 DAWN EXCEPTIONAL® DELIFRUIT CLASSIC DARK CHERRY

3 X 2.7kg

8.00272.333 DAWN EXCEPTIONAL® DELIFRUIT CLASSIC RASPBERRY

3 X 2.7kg

Our Dawn® Crystal Glaze has been developed especially for donut manufacturers who would like to have a great performing donut glaze.

Item Code

Product Name

Pack

2.79025.114 DAWN® CRYSTAL GLAZE PREMIUM

7kg tub

PAK PERFECT NON-STICKY RANGE

COMPOUNDS

Our Non-Sticky Donut Glaze resolves a long standing issue in the donut industry: the stickiness of the glaze on packaged donuts. It improves visual appeal with no more mess. This works very well on large industrial scale donut production lines and helps extend the shelf life of the donut.

Dawn Exceptional® Compounds are flavouring pastes ideal for a wide range of applications. Made with concentrated fruit juice, extracts and/or fruit puree they bring a variety of intense tastes and colours to all your bakery creations, and will colour and flavour icings to decorate your donuts.

Our next innovation, the Pak Perfect Non-Sticky Icing, enables you to sell iced bakery goods packaged in clamshells that have: • A revolutionary non-sticky texture that leaves no residue • 5-day packaged shelf-life • Are thaw stable and fat free With these two products, we have a great answer to the rising demand for individually packaged donuts.

Item Code

Product Name

Pack

2.02012.320 DAWN EXCEPTIONAL® COMPOUND BANANA

1kg tub

8.03265.320 DAWN EXCEPTIONAL® COMPOUND BLUEBERRY

1kg tub

2.02342.320 DAWN EXCEPTIONAL® COMPOUND CAPPUCCINO

1kg tub

Pack

2.02018.320 DAWN EXCEPTIONAL® COMPOUND CARAMEL

1kg tub

8.03403.313 DAWN EXCEPTIONAL® PAK PERFECT NON-STICKY ICING

14kg tub

2.02005.320 DAWN EXCEPTIONAL® COMPOUND CHERRY

1kg tub

8.03376.313 DAWN EXCEPTIONAL® NON-STICKY DONUT GLAZE

14kg tub

8.03208.301 DAWN EXCEPTIONAL® COMPOUND COCOA

2.5kg tub

8.03310.320 DAWN EXCEPTIONAL® COMPOUND COCONUT

1kg tub

2.02004.320 DAWN EXCEPTIONAL® COMPOUND LEMON

1kg tub

2.02050.320 DAWN EXCEPTIONAL® COMPOUND MANGO

1kg tub

2.02044.320 DAWN EXCEPTIONAL® COMPOUND MARC DE CHAMPAGNE

1kg tub

2.02032.320 DAWN EXCEPTIONAL® COMPOUND MOCHA

1kg tub

2.02001.320 DAWN EXCEPTIONAL® COMPOUND ORANGE

1kg tub

2.02020.320 DAWN EXCEPTIONAL® COMPOUND RASPBERRY

1kg tub

2.02014.320 DAWN EXCEPTIONAL® COMPOUND STRAWBERRY

1kg tub

Item Code

Product Name

RECIPE INSPIRATION VEGAN CRUFFIN

APPLE CRUMBLE VEGAN CAKE DONUT

Made with: •

DAWN BALANCE® CAKE DONUT MIX PLAIN VEGAN

•

DAWN EXCEPTIONAL® NON STICKY DONUT GLAZE

•

DAWN EXCEPTIONAL® DELIFRUIT XTRA APPLE 10/10

•

DAWN® CRUMBLE MIX

CHOCOLATE & PEANUT FILLED DONUT

Made with:

Made with:

•

DAWN RAISED DONUT MIX PREMIUM

• DAWN BALANCE® DONUT MIX VEGAN PLAIN

•

DAWN BALANCE CRUNCHY PEANUT BUTTER

• DAWN® DELIFRUIT CLASSIC RASPBERRY

•

DAWN EXCEPTIONAL GLOSSY ICING CHOCOLATE

• DAWN® QUELLI

®

®

®

11

TRENDS

BRING JOY AND HAPPINESS TO YOUR CUSTOMERS WITH DONUT OFFERINGS The growing consumer demand for brands that deliver instant happiness and comfort will boost the overall sweet bakery category.

Enjoying something sweet every day has gone from “something I feel guilty about” to“something that makes me feel good”.

How do consumers value pastries?

80% of European consumers feel that food can be good for their mental health

“Having a treat that I enjoy like cake is a comfort for me and helps to relax and unwind from work”

MAKE IT BITE SIZE (MINIS) of European consumers agree that

84% small, indulgent sweet baked goods are a good way to treat yourself Source: Dawn Global Bakery Trends Study 2022

Source: Fedima pastry study 2021

INDULGENT, ON-TREND NEW EXPERIENCES CREATE EXCITEMENT Today’s consumers want to explore new sensory experiences and are looking for products that can deliver a sense of adventure. The bakery industry is seeing this as an opportunity to innovate products by intensifying the flavours, colours, textures and aromas that sweet bakes can offer.

Traditional

CREATING DONUTS FOR THE CONSUMER WHO IS…

Adventurous

“I enjoy sweet baked goods that put a new spin on a traditional item”

4 in 5

consumers like to try

new foods and food experiences

76% of EU customers Source: Dawn Global Bakery Trends Study, June 2022, Europe (UK, France, Spain, Germany, Netherlands, Poland) n=1378

ESTABLISHED TRUST For over 100 years, customers have counted on Dawn Foods to help them grow their bakery businesses with the right mix of products, innovations, global perspectives and inspired bakery expertise. From corner bakeries to leading manufacturers, Dawn Foods helps our customers mark the moments in life that matter.

DO YOU HAVE QUESTIONS ABOUT OUR PRODUCTS OR WANT MORE INSPIRATION? Call 01386 760843 or visit WWW.DAWNFOODS.COM/UK Dawn Foods UK Ltd. Worcester Road, Evesham, Worcs, WR11 4QU, UK Phone: +44 1386 760 843 Email: UK@dawnfoods.com

Website: dawnfoods.com/uk DO YOU HAVE MORE QUESTIONS ABOUT OUR PRODUCTS

/dawnfoodsuk /dawn-foods-europe-ameap OR WANT MORE INSPIRATION?

We’ve got the answers and more. Contact us at +31 20 808 1225 or go to DAWNFOODS.COM 12

TOTAL DONUT SOLUTIONS 12pp DEC 2023