Total Donut Brochure
A Complete Donut Portfolio to Grow Your Business
WE ARE DAWN FOODS For over 100 years, Dawn has been focused on bringing customers the insights, innovations and strategies to help you grow. What started with a recipe for great tasting donuts has grown into a global network of experts working every day to be your trusted advisor to help grow your business and meet the needs of your customers. From corner bakeries to leading manufacturers, Dawn helps you and your customers celebrate life’s sweet moments.
Donuts are on the Rise As the first industrial donut mix company, our mission is to deliver outstanding products to help you produce the world’s best donuts every day. We carefully source and test our raw materials to ensure quality and consistency in our mixes regardless of weather, planting, yield or other variables. We evaluate every ingredient so you can bake your best every day. As donut sales continue to grow, our top priority is to provide you with the products, services and bakery expertise needed to meet today’s donut demand. All figures, unless otherwise stated, are from YouGov Pic. Total sample size was 1150 adults. The figures have been weighted and are representative of all US adults ( aged 18+). Fieldwork was undertaken between 10th-11th April 2018. Additional data received from IBISWORLD 2017, GlobalData 2016 and Technomic US Food Service 2016 and Dawn Foods proprietary 2018 Donut Attitude & Usage Study.
Foods created the 1920s Dawn first industrial donut mix
Tried & True Flavors Win the Day, while Unique Tastes are Rising
64%
2
DAWN’S DONUT PORTFOLIO
When you partner with Dawn, you get more than just great products. You get the partnership, expertise and dedication to help make your bakery a business success. Our donut mixes and bases are organized under product lines to make finding the right product easy for you and your team, every time.
Dawn® Trusted products that meet Dawn’s quality and performance standards. Dawn donut mixes, icings, glazes and fillings are made with high-quality ingredients and provide your bakery with delicious donuts you can depend on.
Exceptional® Dawn’s premium product line that delivers category-leading quality and performance. Dawn Exceptional® donut mixes, icings, glazes and fillings deliver premium quality with unparalleled consistency and performance to differentiate your bakery.
Balance® Cleaner ingredients than standard products with uncompromising taste and performance. Dawn Vegan, Gluten Free and Cleaner Ingredient Balance ® donuts meet your customer’s desire for products made from simple and delicious ingredients without compromising taste.
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Consistent Reliability with Raised A® and Majestic® Donut Mixes Dawn Exceptional® Raised A® and Majestic® donut mixes make it simple and easy to create delicious and consistent donuts. Our top-performing mixes are made from high-quality ingredients with superior taste and stand up to varying operational conditions. This saves you time, reduces loss and gives you confidence to deliver an incredible donut every time. It can be difficult to control every variable in the bakery, and labor is one of the top business challenges bakery owners face. Inconsistent proofing and mixing times or variable ingredient temperature can lead to high waste. Thanks to the reliability and consistency of Dawn Exceptional® Raised A® and Majestic® donut mixes, you’re armed with dependable mixes that serve as one of the most consistent members of your bakery team.
Contact a Dawn Sales Representative to learn more about our Dawn Exceptional® Donut Mixes
“Dawn donut mixes are very easy to work with, very forgiving, and really easy for new hires to make.” - Independent family bakery owner
YEAST RAISED DONUT VARIETIES
Cut 1
Cut 2
Cut 3
Cut 4
Rings
Long Johns, Bismarks, and Holes
Twists and Pershings
Fritters
4
DONUT PORTFOLIO
Donut Mixes: Yeast Raised, Cake, French & Churro Easy to Use, Consistent and High Quality Ingredients Dawn® and Dawn Exceptional® donut mixes and bases make it simple and easy to create delicious donuts. This wide range of donut offerings includes our industry-leading Raised A® Yeast Raised Donut and Majestic® Cake Donut mixes. Our top-performing mixes are made from high-quality ingredients with superior taste and stand up to varying operational conditions. This saves you time, reduces loss and gives you confidence to deliver an incredible donut every time. ITEM #
DESCRIPTION
SALE UNIT
NET CS WT
PALLET COUNT
Cake 00007914
Dawn Exceptional® Majestic® Spice Mix 50# MBC
Bag
50 lbs.
50
00007997
Dawn Exceptional Majestic Vanilla Mix 50# MBC
Bag
50 lbs.
50
®
®
00006932
Dawn Buttermilk Mix 50# MBC
Bag
50 lbs.
50
00007237
Dawn® Devil's Food Mix 50# MBC
Bag
50 lbs.
50
00008474
Dawn Exceptional Sour Cream Flavored Old Fashioned Mix 50# MBC
Bag
50 lbs.
50
00008045
Dawn® Spice Old Fashioned Mix 50# MBC
Bag
50 lbs.
50
®
*
®
Yeast Raised 00025437
Dawn Exceptional® Raised A® Mix 50# MBC
Bag
50 lbs.
50
00024901
Dawn Exceptional® Raised A® Base 50# MBC
Bag
50 lbs.
50
03019221
Dawn Exceptional ESL Sourdough Mix 50# MBC
Bag
50 lbs.
50
00482159
Dawn Extend-R Mix 50# MBC
Bag
50 lbs.
50
00617003
Dawn Exceptional® Extend-R™ Extra Mix 50# MBC
Bag
50 lbs.
50
Dawn Exceptional® French Donut Mix 40# MBC
Bag
40 lbs.
50
Bag
50 lbs.
50
®
®
™
French 00015701
Churro 03084625 NEW Dawn Exceptional® Churro Donut Mix
*May not be active in all DC’s MBC = Mass Balance Certified ESL = Extended Shelf Life
5
FLAVOR VARIETY
Dawn Has a Larger Selection of Flavored Donut Mixes
Blueberry
More than twice as many as a Leading Competitor* Salted Caramel Old Fashioned
19
Sourdough
18
Birthday Cake
17
Salted Caramel O/F
16
Lemon O/F
15
Blueberry O/F
14
Apple
2X
13
Gingerbread
12
Pumpkin
11
Strawberry
10
Cherry
9
6
Birthday Cake
Dark Devil’s Food
8
A LEADING COMPETITOR
7
Buttermilk
Buttermilk
6
Apple Spice
Apple Crisp
5
Red Velvet
Red Velvet
4
Spice
Spice
3
Sour Cream O/F
Sour Cream O/F
2
Blueberry
Blueberry
1
Vanilla
Vanilla
Apple Crisp
Devil’s Food
Strawberry
Lemon Old Fashioned
* Flavored Donut Mix varieties based on comparison of flavored cake donut mix varieties listed on a leading competitor's website on Sept. 24, 2020
Donut Mix: Flavored & Seasonal Cake & Old Fashioned Exciting flavor varieties, consistent performance and easy to use Our Dawn Exceptional® Majestic® and Old Fashioned flavored cake donut mixes create intrigue, ignite repeat visits and drive loyalty by making your bakery a donut destination. With flavor variety, your customers will be excited to add another must-try donut to their order. These mixes are prefect for limited time offers and driving seasonal excitement in your bakery. And when word spreads that you’re pairing flavors and creativity, you’ll attract new customers and increase your sales. ITEM #
DESCRIPTION
SALE UNIT
NET CS WT
PALLET COUNT
Cake 00006742
Dawn Exceptional® Majestic® Apple Crisp Mix 50#
Bag
50 lbs.
50
00006783
Dawn Exceptional Majestic Apple Mix 50# MBC
Bag
50 lbs.
50
00006874
Dawn Exceptional® Majestic® Blueberry Mix 50# MBC
Bag
50 lbs.
50
00007070
Dawn Exceptional Majestic Cherry Mix 50# MBC
Bag
50 lbs.
50
01153072
Dawn Exceptional® Majestic® Dark Devil’s Food Mix 50# * MBC
Bag
50 lbs.
50
00008201
Dawn Exceptional® Majestic® Pumpkin Mix 50# MBC
Bag
50 lbs.
50
00008581
Dawn Exceptional® Majestic® Strawberry ‘N Cream Mix 50# MBC
Bag
50 lbs.
50
03040072
®
Dawn Exceptional Majestic Gingerbread Cake Donut Mix 50# MBC
Bag
50 lbs.
50
01100370
Dawn Exceptional® Majestic® Red Velvet Mix 50# MBC
Bag
50 lbs.
50
02500199
®
Dawn Exceptional Majestic Birthday Cake Mix 50# MBC
Bag
50 lbs.
50
02484773
Dawn Exceptional® Lemon Old Fashioned Mix 50# MBC
Bag
50 lbs.
50
02501923
Dawn Exceptional Salted Caramel Old Fashioned Mix 50# MBC
Bag
50 lbs.
50
00717598
Dawn Exceptional® Blueberry Old Fashioned Mix 50# MBC
Bag
50 lbs.
50
01153098
Dawn Exceptional Chocolate Old Fashioned Mix 50# MBC
Bag
50 lbs.
50
®
®
®
®
®
®
Old Fashioned
= Spring
®
®
= Summer
*May not be active in all DC’s MBC = Mass Balance Certified
= Fall
= Winter
7
Frozen Ready-to-Finish Donuts An easy way to add variety to your donut offering without the extra labor Our ready-to-finish donuts are made with Dawn quality ingredients to deliver consistent quality that’s sure to set you apart from the competition. ITEM #
DESCRIPTION
SALE UNIT
NET CS WT
PALLET COUNT
Cake Donuts 03074855
Dawn Majestic® Apple Crisp Flavored Cake Donut 2.25 oz 108 Ct
Case
15.19 lbs.
56
03074848
Dawn Majestic Birthday Cake Donut 2.25 oz 108 Ct
Case
15.19 lbs.
56
®
00550039
Dawn Majestic Blueberry Flavored Cake Donut 2 oz 126 Ct
Case
15.75 lbs.
63
03074862
Dawn Majestic® Cherry Flavored Cake Donut 2.25 oz 108 Ct
Case
15.19 lbs.
56
00689234
Dawn Majestic Pumpkin Cake Donuts 2.25 oz 108 Ct (Seasonal )
Case
15.19 lbs.
56
01200625
Dawn Majestic Red Velvet Cake Donut 108 Ct
Case
15.19 lbs.
56
00550005
Dawn Majestic® Vanilla Cake Donut 2 oz 126 Ct
Case
15.75 lbs.
63
01150169
Dawn Premium Dark Devil’s Food Cake Donut 2 oz 126 Ct
Case
15.75 lbs.
63
01150101
Dawn® Premium Sour Cream Old Fashioned Donut 2 oz 126 Ct
Case
15.75 lbs.
63
13.50 lbs.
56
®
® ®
®
Yeast Raised Donuts 01150200
Dawn® Apple Fritter 3 oz 72 Ct
Case
00584476
Dawn Raised A Apple Fritter 4 oz 48 Ct
Case
12.00 lbs.
80
01150193
Dawn Raised A® Bismark Bavarian Creme Filled Donut 3.75 oz 66 Ct
Case
15.50 lbs.
56
01150185
Dawn Raised A Bismark Donut Raspberry Filled 3.75 oz 66 Ct
Case
15.50 lbs.
56
01150234
Dawn Raised A® Bismark Donut, Unfilled 2.75 oz 66 Ct
Case
11.30 lbs.
56
01150218
Dawn Raised A Long John Bavarian Creme Filled 3.75 oz 72 Ct
Case
16.90 lbs.
56
01150135
Dawn Raised A Long John Unfilled 3 oz 72 Ct
Case
13.50 lbs.
56
01227629
Dawn Raised A® Pershings (Cinnamon Buns) 3.0 oz 72 Ct
Case
13.50 lbs.
48
00556285
Dawn Raised A® Twists 2.25 oz 96ct
Case
13.50 lbs.
42
00552837
Dawn Raised A® Yeast Raised Donut Rings 2 oz 96 Ct
Case
12.00 lbs.
45
01150226
Dawn Raised A® Yeast Raised Jumbo Donut Rings 3 oz 66 Ct
Case
12.40 lbs.
56
00560096
Dawn Raised A Yeast Raised Ready-to-Finish Donut Holes 420/.26oz
Case
7.07 lbs.
96
Case
6.30 lbs.
56
Case
13.5 lbs.
56
®
®
® ®
®
French Donuts 00550055
Dawn® French Donut 1.4 oz 72 Ct
Churro Donuts 03087978 NEW Dawn® Ready to Finish Churro Donut 108/2oz
WITH DAWN YOU CAN HAVE IT ALL
Icing Bases
Fillings
Toppings & Inclusions Glazes
Customize your flat icings with our help. Dawn offers high-quality fudge icing bases so that you can create flat icing that’s just right for your customers.
From popular fruit varieties like apple, cherry and strawberry — to rich, sweet cream cheese and smooth Bavarian cream — Dawn fillings help take your donuts to the next level of sweetness.
Create signature donuts by adding flavor, color and texture to elevate your donuts and impress your customers.
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Take your donuts to the next level with our full line of easy-to-use glazes. Count on consistent sheen, simple application and rich flavors for donuts your customers will love.
Flat Icings and Glazes Consistent performance, time and labor saving, great taste & appearance Finding skilled labor is a major challenge for today’s bakers, making it even harder to offer the best donuts everyday. Our Dawn and Dawn Exceptional® Flat Icings and Glazes provide consistent performance, great taste, and outstanding appearance while saving you time and labor. It’s an investment that will help your staff deliver the best donuts everyday. ITEM #
DESCRIPTION
SALE UNIT
NET CS WT
PALLET COUNT
Icings 00018952
Dawn Exceptional® Fon Dip White Flat Icing 50# MBC
Pail
50 lbs.
36
03012130
Dawn Exceptional® E-Z Open™ White Flat Icing 40# MBC
Pail
40 lbs.
36
00018895
Dawn Exceptional Fon Dip Chocolate Flat Icing 50# MBC
Pail
50 lbs.
36
03012109
Dawn Exceptional E-Z Open Chocolate Flat Icing 40# MBC
Pail
40 lbs.
36
03012178
Dawn Exceptional® E-Z Open™ Maple Flavored Flat Icing 40# MBC
Pail
40 lbs.
36
00725822
Dawn Exceptional Cream Cheese Flat Icing, 43# MBC
Pail
43 lbs.
36
00204123
Dawn Exceptional® Medium-Thick Set Original Donut Glaze 50# MBC
Pail
50 lbs.
36
00019471
Dawn White Flat Icing Pouch Pak 18/1.5# MBC
Box
27 lbs.
70
00139519
Dawn® Thinnest Set Fast Finish Original Donut Glaze 40# MBC
Pail
40 lbs.
36
® ®
™
®
Glazes ®
Fudge Icing Bases Versatile icings to create eye-catching offerings, great taste & appearance Customers seek premium, indulgent bakery offerings, and Dawn makes it easy to turn simple offerings into indulgent products your customers will love. From cakes and brownies to cupcakes and donuts, our Dawn Exceptional® Fudge Icing Bases will keep your customers coming back for more. 00017673
Dawn Exceptional® Soft Chocolate Versatile Fudge Icing Base 40# MBC
Pail
40 lbs.
36
01235953
Dawn Exceptional Classic Chocolate Versatile Fudge Icing Base 40# MBC
Pail
40 lbs.
36
®
Donut Sugars Finish your donuts with just the right touch of sweetness with Dawn’s delicious donut sugars. Dawn’s donut sugars offer outstanding flavor and pick-up, maximizing the amount that attaches to the product upon application, and minimizing waste. 02310580
Dawn Exceptional® Cinnamon Donut Sugar 45# MBC
Bag
45 lbs.
50
00010645
Dawn® Deluxe White Donut Sugar 50# MBC
Bag
50 lbs.
50
Bakery Essentials Packaging ®
The Bakery Essentials® portfolio is designed to provide you with a comprehensive range of baking ingredients and supplies, making Dawn your one-stop-shop for all your bakery needs. You can count on Dawn to identify quality products from a trusted source to enable your bakery success. CASE COUNT
3105542
Bakery Essentials® You Deserve A Donut (10” x 6.25” x 3.5” ), 1 Dozen Edge Box
200
3105443
Bakery Essentials You Deserve A Donut (14.25” x 10.75” x 2.25” ), 1 Dozen Flat Box
125
3105474
Bakery Essentials You Deserve A Donut (14” x 10” x 3.5” ), 2 Dozen Edge Box
125
3105382
Bakery Essentials® You Deserve A Donut (16” x 12” x 2.25” ), 1 Dozen Flat Window Box
100
3105412
Bakery Essentials® You Deserve A Donut (16” x 11.5” x2.5” ), 1 Dozen Flat Box
100
3103845
Bakery Essentials® You Deserve A Donut 2# Paper Bag ( 7 7/8” x 4 5/16” x 2 7/16” )
500
3103821
Bakery Essentials® You Deserve A Donut 4# Paper Bag (9 3/4” x 5” x 3 1/8” )
500
3103791
Bakery Essentials You Deserve A Donut 6# Paper Bag (11 1/16” x 6” x 3 5/8” )
500
® ®
®
9 MBC = Mass Balance Certified
Fillings Preferred taste with real fruit or cream cheese Dawn’s line of fruit and creme fillings are specially formulated with ideal donut flavor and texture. With an extensive range, from fruit varieties such as apple, cherry and strawberry to cream cheese and holland cream, Dawn’s fillings will enhance your donut creations and keep your customer coming back for more. ITEM #
DESCRIPTION
SALE UNIT
NET CS WT
PALLET COUNT
Fruit 02407197
Dawn Exceptional® Diced Fruit Apple Filling 35#
Pail
35 lbs.
36
02405224
Dawn Exceptional Rich Taste Lemon Filling 35#
Pail
35 lbs.
36
02405232
Dawn Exceptional® Pureed Fruit with Seeds Raspberry Filling 35#
Pail
35 lbs.
36
®
02405282
Dawn Exceptional Pureed Fruit with Seeds Raspberry Filling Pouch Pak 12/2#
Box
24 lbs.
70
02405381
Dawn Exceptional® Pureed Fruit Seedless Raspberry Filling 35#
Pail
35 lbs.
36
02407824
Dawn Exceptional® Diced Fruit Dark Red Strawberry Filling Pouch Pak 12/2#
Box
24 lbs.
70
®
02407353
Dawn Turnover Apple Filling 35#
Pail
35 lbs.
36
02407379
Dawn® Chopped Fruit Apple Filling 35#
Pail
35 lbs.
36
02405399
Dawn Chopped Fruit Blueberry Filling 35#
Pail
35 lbs.
36
02410380
Dawn® Chopped Fruit Cherry Filling 35#
Pail
35 lbs.
36
02406537
Dawn Lemon Filling 35#
Pail
35 lbs.
36
02410439
Dawn Pureed Fruit with Seeds Raspberry Filling 35#
Pail
35 lbs.
36
02420305
Dawn® Seedless Raspberry Flavored Filling 35#
Pail
35 lbs.
36
02410132
Dawn Diced Fruit Bright Red Strawberry Filling 35#
Pail
35 lbs.
36
02404903
Dawn Exceptional® Bavarian Creme Filling Pouch Pak 12/2#
Case
24 lbs.
70
02405191
Dawn Exceptional Bavarian Creme Filling 35#
Case
35 lbs.
36
®
®
® ®
®
Creme ®
02405092
Dawn Exceptional Rich Taste Cream Cheese Filling Pouch Pak 12/2#
Case
24 lbs.
70
02405208
Dawn Exceptional® Rich Taste Cream Cheese Filling 18#
Pail
18 lbs.
80
01148908
Dawn Exceptional® R&H Speedy Creme Vanilla Filling Mix 25#
Bag
25 lbs.
84
02405357
Dawn Exceptional® Rich Chocolate Bavarian Creme Filling 22#
Pail
22 lbs.
80
02405365
Dawn Bavarian Creme Filling 35#
Pail
35 lbs.
36
®
®
02405662
Dawn Cream Cheese Filling 20#
Pail
20 lbs.
80
03073599
Dawn® White Holland Creme Filling MBC 28#
Pail
28 lbs.
36
02405406
Dawn Creamy Vanilla Filling 35#
Pail
35 lbs.
36
®
MBC = Mass Balance Certified
10
®
Exciting Flavors to Increase Your Sales
“We promote different flavors to bring people into our bakery. We’ve seen an increase in sales because our customers are adding the promoted flavors to their everyday order.” - Independent family bakery owner
Create intrigue and ignite repeat visits by making your bakery a donut destination with Dawn Exceptional® Majestic® premium flavored cake donut mixes. Our flavored cake donut mixes satisfy your customers’ appetite for fresh options while being a top-performing, highly consistent mix for your team. From the unexpected, like birthday cake and salted caramel old fashioned, to more traditional flavors like blueberry and strawberry, our mixes hold up to varying conditions in the bakery while inspiring your customers to add another must-try donut to their order. Talk to a Dawn sales representative for more information on how to drive demand to your bakery
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20260917_BR_Total_Donut