Get Ready for the Rosca Rush! As demand builds for Rosca de Reyes, now is the time to prepare for one of the season’s biggest bakery celebrations. Discover ideas and resources to help attract shoppers, increase average ticket values, and create memorable experiences that keep customers coming back. Dawn has you covered with marketing materials, merchandising ideas, recipe inspiration, and product savings to help you maximize seasonal sales. Visit go.dawnfoods.com/holiday2026 to unlock $5 off select Dawn products and stock up on customer favorites before the rush. Use promo code: HOLIDAY2026 Make your holidays even sweeter! Enter our 2026 Holiday Sweepstakes at dawnfoods.com/holiday-sweepstakes. Find further details on page 6.
CLICK TO
DISCOVER $5 OFF select products
Marketing Materials Ask your sales representative about holiday-ready marketing materials, including a poster and reusable laminated sign to feature specials or LTOs. Grab a whiteboard marker, write out your weekly specials and place in a high-traffic area.
LAMINATED REUSABLE SIGN
POSTER
Trends 6 out of 10 consumers
The Tradition Lives On!
72%
of Mexican households maintain the tradition of eating Rosca de Reyes.*
Rosca Types Consumers Buy
85%
Traditional
buy Rosca de Reyes † before January 6
†
9%
Sweet-filled
4%
January
Mixed Sweet Fillings
52% purchase large Roscas
52% of consumers purchase large Roscas (6-10 servings), making family-size options the preferred choice for Three Kings Day celebrations.† 36% prefer small and medium size roscas, which are great options to offer for smaller gatherings and can help drive impulse purchases. † Source: Mercado Media Group FMCI, 2025 Market Research & Insights/Brain, bpt 2025
* †
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Turn Rosca de Reyes Season into a Profitable Holiday! rive Traffic: Build D Excitement and Attract More Customers
SOCIAL MEDIA REMINDERS
• Offer pre-orders in December to capture early demand. • Create a Rosca de Reyes countdown on social media leading up to January 6. • Host tasting events to introduce customers to traditional and specialty varieties. • Partner with schools, churches, and community organizations for group and bulk orders. • Feature limited-time Rosca flavors to create urgency and encourage trial.
I ncrease Average Ticket: Boost Sales with Bundles and Celebration Packages
PROVIDE MULTIPLE ROSCA SIZES
• Pair Rosca with Mexican hot chocolate, coffee, or atole for an easy add-on purchase. • Offer a complete Rosca Celebration Kit that includes festive beverages and party essentials. • Bundle Rosca with pastries, cakes, or other bakery favorites. • Provide multiple Rosca sizes so customers can purchase for family gatherings, workplace celebrations, and gift giving.
reate Repeat Visits: C Turn Holiday Shoppers into Loyal Customers
CREATE REASONS TO RETURN
• Include a coupon for a future visit with every Rosca purchase. • Reward loyalty with a special offer on a future bakery purchase. • Promote Día de la Candelaria offerings and invite customers to return on February 2. • Run a “Find the Baby” promotion where customers who discover the figurine can redeem a special offer. • Collect customer email addresses during pre-orders to market future holidays, seasonal products, and bakery promotions.
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Recipe Inspiration
ROSCA DE REYES
MUFFINS DE ROSCA DE REYES
Click Images to
View & Shop
Recipes
FILLED ROSCA DE REYES
Holiday Promotion
SAVE $5 OFF PER ITEM! Use Promo Code: HOLIDAY2026 One-Time Use Coupon. Nov. 2 - Dec. 11, 2026
Promotional Items ITEM #
DESCRIPTION
Donut Mixes and Frozen Donut 25437
Dawn Exceptional® Raised A® Raised Donut Mix, 50#
435918
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24901
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617003
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Dawn Exceptional® Majestic® Blueberry Flavored Cake Donut Mix, 50#
8474
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1150226
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Cake Mixes and Creme Cake Bases 499865
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502551
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495128
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356691
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435926
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3673
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546814
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735920
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Additional Mixes 731621
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167684
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491069
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874223
Dawn Exceptional® R&H® Fudgey Brownie Mix, 50#
2026
Fillings, Glaze and Icing 2405191
Dawn Exceptional® Bavarian Creme Filling, 35#
492687
Dawn Exceptional® Velvetop Vanilla Whipped Icing & Filling Liquid, 4/8.8#
2410132
Dawn® Bright Red Diced Strawberry Filling, 35#
2407585
Dawn® Crushed Pineapple Filling, 35#
637902
Dawn Exceptional Medium-Set Donut Glaze, 40#
3012130
Dawn Exceptional® E-Z™ Open White Flat Icing, 40#
Enter for a chance to win at
dawnfoods.com/holiday-sweepstakes
®
5
2026 Holiday Sweepstakes Make your Holidays Sweeter! From November 1st through November 29th, 2026 enter our holiday sweepstakes at dawnfoods.com/holiday-sweepstakes 2026
Prizes Prizes include one of the following; Dawn swag, a $500 Dawn gift certificate, and a custom design session and signage. How to Register Go to dawnfoods.com/holiday-sweepstakes between November 1st through November 29th, 2026. Extra Chances to Win Between November 2nd and December 15th customers can receive an extra entry for every item purchased from our Holiday Promotion Item list at go.dawnfoods.com/holiday2026 When Will Winners be Announced Winners will be announced everyday on the Dawn website between November 30th through December 16th, 2026. Dawn Foods 2026 Holiday Sweepstakes: Abbreviated Rules. This is a purchase-entry and online no-purchase entry Sweepstakes. For complete Official Rules and entry, go to http://www.dawnfoods.com/holiday-sweepstakes. Begins 11/1/2026 at 12:00:00 AM (ET) and ends on 11/29/2026 at 11:59:59 PM (ET). Open to online operators of Market accounts that are legal residents of the United States and District of Columbia who are eighteen (18) years of age or older at the time of entry, and are in good standing with the Sponsor at the time of entry and time of awarding of any prize. Excludes Hawaii, Alaska, and Rhode Island. For additional entries in sweepstakes, customers will receive an extra entry for every unit purchased from the featured holiday item list during sweepstakes period (November 2 – December 15, 2026). Subject to complete Official Rules. Void where prohibited.
Dawn Foods helps customers grow their business by providing industryleading products, innovation, profitable solutions, and expertise you can depend on. From corner bakeries and leading manufacturers to foodservice operators and in-store bakeries, Dawn is your partner for bakery success. 1.800.292.1362 • DawnFoods.com
© 2026 Dawn Food Products, Inc.
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