Make This Holiday Season the Sweetest Yet!
2026
Help shoppers celebrate with festive bakery offerings they’ll love while turning seasonal demand into sales opportunities. Explore holiday recipes, consumer insights, creative ideas to drive sales, festive marketing materials, and product savings to help make your bakery a destination for holiday celebrations.
Enter to Win our 2026 Holiday Sweepstakes! See page 8 for details.
Holiday Discounts Save $5 on select Dawn products! Stock up on the products you need to meet holiday demand and save on select Dawn favorites.
Save $5 on select products!
Visit go.dawnfoods.com/holiday2026 to unlock $5 off select Dawn products and get ready for one of the busiest seasons of the year. Use promo code HOLIDAY2026.
Marketing Materials Ask your sales representative about holiday-ready marketing materials, including posters, counter cards, and coloring pages designed to help drive traffic and seasonal sales.
COUNTER CARD
POSTER
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COLORING PAGE
Sweet Ideas to Drive Holiday Sales
REASONS TO RETURN
Make Your Bakery the Holiday Destination. Turn seasonal shoppers into loyal customers with festive experiences, gift-worthy treats, and memorable moments that keep your bakery top of mind throughout the holidays.
Give Your Customers a Reason to Return
CREATE BRAND ADVOCATES
Keep your bakery top of mind throughout the holiday season. Create excitement with a 25 Days of Bakery promotion featuring rotating daily specials, limited-time flavors, surprise treats, giveaways, or social media countdowns. Consistent holiday engagement gives customers a new reason to stop in again and again. Try: Daily bakery features, limited-time flavors, surprise discounts, seasonal treats, or social media countdowns
urn Customers into T Brand Advocates Let your best customers help spread the holiday cheer.
OFFER HELPFUL MERCHANDISING
Launch a Share the Sweetness program by including a gift card or coupon with purchases that customers can pass along to friends and family. It’s an easy way to reward loyal customers while introducing new guests to your bakery.
Help Customers Shop Help customers shop quickly and increase average transaction value. Create clearly merchandised gift sections organized by price point so customers can quickly find the perfect treat for every budget. Gift Ideas By Budget: Under $10: Cookies, brownies, cupcakes, holiday treats; Under $20: Cookie tins, mini cakes, gift boxes; Under $30: Premium assortments, specialty cakes, curated gift baskets.
CREATE MEMORIES
Create Memorable Holiday Experiences Bring the bakery experience home and create lasting family traditions. Offer holiday decorating kits that make it easy for families, classrooms, and gatherings to celebrate together. These take-home experiences create memorable moments while driving incremental holiday sales. Include cookies or cupcakes, frosting, sprinkles, decorations, and easy-to-follow instructions.
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Get into the Holiday Spirit! Turn popular holiday flavors into crave-worthy bakery offerings. Explore festive recipe inspiration featuring seasonal favorites like chocolate, peppermint, gingerbread and more to help capture customers’ attention throughout the holidays. From Peppermint Fudge Brownies to Snowscape Donuts, discover delicious ideas that can help make your holiday case irresistible.
Top Holiday Flavors: Chocolate • Cinnamon • Peppermint Gingerbread • Eggnog Source: Datassential 2026 Seasonal Flavor Analysis
Peppermint Fudge Brownies
VIEW RECIPE
Yule Log
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4
56%
of consumers are
interested in limited-time offers for the holidays. Christmas Cupcakes
VIEW RECIPE Source: Datassential July 2025 consumer survey
Present Donuts
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5
In the last 2 weeks of December
sales of cookies
increase
38% Source: Nielsen Dollar Sales, Total US Grocery, 2025
Holiday Sugar Cookies
VIEW RECIPE
6
Coconut Macaroons
Hanukkah Cake Pops
VIEW RECIPE
VIEW RECIPE
Holiday Promotion
SAVE $5 OFF PER ITEM! Use Promo Code: HOLIDAY2026 One-Time Use Coupon. Nov. 2 - Dec. 11, 2026
Promotional Items ITEM #
DESCRIPTION
Donut Mixes and Frozen Donut 25437
Dawn Exceptional® Raised A® Raised Donut Mix, 50#
435918
Dawn Exceptional® R&H® Superblend Raised Donut Mix, 50#
24901
Dawn Exceptional® Raised A® Raised Donut Base, 50#
617003
Dawn Exceptional® Extend-R® Extra Raised Donut Mix, 50#
7997
Dawn Exceptional® Majestic® Vanilla Cake Donut Mix, 50#
370775
Dawn Extend-R® Raised Donut Mix, 50#
6874
Dawn Exceptional® Majestic® Blueberry Flavored Cake Donut Mix, 50#
8474
Dawn® Sour Cream Flavored Old Fashioned Cake Donut Mix, 50#
1150226
Dawn® Raised A® Yeast Raised Jumbo Donut Rings 3 oz, 66 Ct
Cake Mixes and Creme Cake Bases 499865
Dawn Exceptional® Baker's Request® White Cake Mix, 50#
502551
Dawn Exceptional® Baker's Request® Yellow Cake Mix, 50#
495128
Dawn Exceptional® Baker's Request® Devil's Food Cake Mix, 50#
356691
Dawn Exceptional® Premium Vanilla Creme Cake Base, 50#
435926
Dawn Exceptional® R&H® Richcreme ® Vanilla Cake Base, 50#
3673
Dawn® High Volume Vanilla Creme Cake Base, 50#
546814
Dawn Exceptional® R&H® Richcreme ® Chocolate Cake Base, 50#
735920
Dawn Exceptional® R&H® Sponge Cake Base, 50#
Additional Mixes 731621
Dawn Exceptional® Bizcocho Sweetdough Base, 50#
167684
Dawn Exceptional® Kolache Sweetdough Mix, 50#
491069
Dawn Exceptional® Danish Mix, 50#
874223
Dawn Exceptional® R&H® Fudgey Brownie Mix, 50#
2026
Fillings, Glaze and Icing 2405191
Dawn Exceptional® Bavarian Creme Filling, 35#
492687
Dawn Exceptional® Velvetop Vanilla Whipped Icing & Filling Liquid, 4/8.8#
2410132
Dawn® Bright Red Diced Strawberry Filling, 35#
2407585
Dawn® Crushed Pineapple Filling, 35#
637902
Dawn Exceptional® Medium-Set Donut Glaze, 40#
3012130
Dawn Exceptional® E-Z™ Open White Flat Icing, 40#
Enter for a chance to win at
dawnfoods.com/holiday-sweepstakes
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2026 Holiday Sweepstakes Make your Holidays Sweeter! From November 1st through November 29th, 2026 enter our holiday sweepstakes at dawnfoods.com/holiday-sweepstakes 2026
Prizes Prizes include one of the following; Dawn swag, a $500 Dawn gift certificate, and a custom design session and signage. How to Register Go to dawnfoods.com/holiday-sweepstakes between November 1st through November 29th, 2026. Extra Chances to Win Between November 2nd and December 15th customers can receive an extra entry for every item purchased from our Holiday Promotion Item list at go.dawnfoods.com/holiday2026 When Will Winners be Announced Winners will be announced everyday on the Dawn website between November 30th through December 16th, 2026. Dawn Foods 2026 Holiday Sweepstakes: Abbreviated Rules. This is a purchase-entry and online no-purchase entry Sweepstakes. For complete Official Rules and entry, go to http://www.dawnfoods.com/holiday-sweepstakes. Begins 11/1/2026 at 12:00:00 AM (ET) and ends on 11/29/2026 at 11:59:59 PM (ET). Open to online operators of Market accounts that are legal residents of the United States and District of Columbia who are eighteen (18) years of age or older at the time of entry, and are in good standing with the Sponsor at the time of entry and time of awarding of any prize. Excludes Hawaii, Alaska, and Rhode Island. For additional entries in sweepstakes, customers will receive an extra entry for every unit purchased from the featured holiday item list during sweepstakes period (November 2 – December 15, 2026). Subject to complete Official Rules. Void where prohibited.
Dawn Foods helps customers grow their business by providing industryleading products, innovation, profitable solutions, and expertise you can depend on. From corner bakeries and leading manufacturers to foodservice operators and in-store bakeries, Dawn is your partner for bakery success. 1.800.292.1362 • DawnFoods.com
© 2026 Dawn Food Products, Inc.
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