2027 Winter & Early Spring
Seasonal Products Don't let late winter get you down! Start the year off strong with Valentine's Day, St. Patrick's Day, Easter, and seasonal cake items. Pre-Order products in your Dawn account dawnfoods.com/shop/login by October 23rd.
In the 2 weeks prior to Valentine's Day
CLICK IMAGES FOR RECIPE
Donut sales
increase
26
%
*
VALENTINE'S DAY DONUTS
Valentine's Day Pre-Book Items
3099179 • Signature Brands Cake Mate ® Red White Pink Hearts Sequins, 5#
1.800.292.1362 | dawnfoods.com *
Compared to the average donut sales throughout the year, 2 week time period. Source: Nielson 2025
3076095 • Signature Brands Cake Mate ® Red Heart Decorettes, 5#
2026 Winter Seasonal Pre-Book Flyer ©2026
In the 2 weeks prior to St. Patrick's Day
Decorated Cake sales
16 % increase 11 increase
%
*
Cake Slice sales
*
GREEN VELVET CAKE
In the 2 weeks prior to St. Patrick's Day
Chocolate Cupcake
sales increase
50
%
*
St. Patrick's Day Pre Book Items
CHOCOLATE MINT ST. PATRICK'S DAY CUPCAKES
3076064 • Signature Brands Cake Mate ® Shamrock Shapes 5# 1.800.292.1362 | dawnfoods.com *
Compared to the average sales throughout the year, 2 week time period. Source: Nielson 2025
2026 Winter Seasonal Pre-Book Flyer ©2026
In the 2 weeks prior to Easter
Decorated Donut
sales increase
16
%
*
EASTER EGG BISMARKS
Easter Pre-Book Items
3099261 • Signature Brands Cake Mate Chick Duck Rabbit Sequins 4.5#
3099612 • Signature Brands Cake Mate Pastel Sprinkles, 6#
1.800.292.1362 | dawnfoods.com *
Compared to the average sales throughout the year, 2 week time period. Source: Nielson 2025
3099070 • Signature Brands Cake Mate Spring Fusion Mix, 6.5#
2026 Winter Seasonal Pre-Book Flyer ©2026
In the 2 weeks prior to Easter
Cupcake sales
increase
44
%
*
Lemon Cake Mix & Buttercreme Pre-Book Items
3081112 • Dawn Exceptional® Lemon Cream Cheese Buttercreme Style Icing, 18#
3080948 • Dawn Exceptional® Baker's Request® Lemon Flavored Cake Mix, 50#
LEMON FILLED CUPCAKES
Strawberry Cake Mix & Buttercreme Pre-Book Items
3085165 • Dawn Exceptional® Strawberry Flavored Buttercreme Style Icing, 12#
3085189 • Dawn Exceptional® Baker's Request® Strawberry Flavored Cake Mix, 50#
STRAWBERRY STRAWBERRY FILLED FILLED CUPCAKES CUPCAKES
1.800.292.1362 | dawnfoods.com *
Compared to the average sales throughout the year, 2 week time period. Source: Nielson 2025
2026 Winter Seasonal Pre-Book Flyer ©2026 20260917_SS_Flyer_Winter_Spring_2027_PreBook