CA_2021 Spring-Summer Seasonal Catalog and Inspiration Guide

2020 SPRING SEASONAL CATALOG & INSPIRATION GUIDE 1.800.292.1362 | dawnfoods.com

©2019 Dawn Foods, U.S. DEC172019 Page 1

Fruit Tarts • 02317247 - Pidy 4” Round Straight Sided Tart 72CT • 02405191 - Dawn Exceptional Rich Bavarian Creme Filling 35# or 02404903 Dawn Exceptional Rich Bavarian Creme Filling Pouchpak 12/2# • Assorted fresh fruit and edible flowers • 0016824 - Dawn Apricot Fruit & Pastry Glaze 20# (optional) Fill tart shells with custard filling.

Decorate with fresh fruit, glaze using apricot glaze (optional) and decorate with fresh flowers.

Dawn 2020 Spring Seasonal Catalog

On the cover…

3

Spring Insights and Key Events

Naturally Brilliant Swirled Iced Cake

4

Winning with Cake

5

Dawn’s Cake Portfolio Introducing Dawn’s new cake flavors!

6

Dawn’s New Birthday Cake Donut

7

New Seasonal Items A Taste of Spring

8-9 Seasonal Catalog 10 Seasonal Inspirations and Recipes

Pink Donut Bouquet & Flower Pot Cupcakes 11 Planning Calendar

www.dawnfoods.com/recipes/Naturally-Brilliant-Swirled-Iced-Cake-234

2020 SPRING - SEASONAL CATALOG

Spring is

Celebration APRIL MAYSeason JUNE

Graduation Cupcakes • 00499865 - Baker’s Request™ White Cake Mix 50#

You might think of winter as the holiday season with all the large gatherings for all to enjoy. But April, May, and June are also special time of year to honor individuals and their accomplishments with a celebration!

• 01285205 - Novacart 2”X1.75” Brown Baking Cup • 02434356 - Dawn White Buttercreme Style Icing 28# • 02478784 - Dobla Celebration Decoration Kit (1 count) • 01368697 - Kerry Kingblingz Gold Crystalz Sprinkles 8# For complete recipe visit: www.dawnfoods.com/recipes/Graduation-Cupcakes-326

Cake is the #1 way to celebrate.

54% of all cakes are purchased to celebrate a special occasion (non-holiday). There are four major celebrations in the spring that over-index in sales for cake: Easter, Mother’s Day, Graduation and Father’s Day.*

Donuts are for celebrating too!

86% of people say having a donut “makes an occasion festive” with 66% of donut purchases intended to be shared with other people.* *Datassential MenuTrends™, Datassential Seasonal Trends, M/A/R/C® Cake Attitudes & Usage Study, 2019

Easter Egg Cupcakes Inspiration and tools to make Spring shine!

We’ve created this Spring Seasonal Catalog & Inspiration Guide to help you navigate all the great things Dawn offers to help you shine during the key spring holidays and events. With promotional tools to help you sell to your customers and seasonal products to make your creations spectacular, we’ve got you covered this Spring.

• 00499865 - Baker’s Request™ White Cake Mix 50# • 01161405 - Novacart 1 ½ x 1 Brown Bake Cup • 02434356 - Dawn White Buttercreme Style Icing 28# • 02454205 - Barry Callebaut Semi-Sweet

Chocolate Tagliatellis • Chocolate Eggs For complete recipe visit: www.dawnfoods.com/recipes/Easter-Egg-Cupcakes-331

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2020 SPRING - SEASONAL CATALOG

ALL-NEW CAKE FLAVORS MADE

BY BAKERS, FOR BAKERS We’ve partnered with bakers from across the country to introduce three new cake flavors your customers will love. Dawn is committed to providing bakers around the world with inspiration and insights to grow your business. Through our Inspired by You program, we're introducing new, on-trend cake flavors that will set your bakery apart from the competition. Formulated to deliver superior taste and performance, our new coffee, coconut and honey cake mixes deliver incredible flavor and taste. Add your own creative touch to these on-trend flavors and take your cake offerings to the next level of amazing.

THE NEW DAWN CAKE MIX FLAVORS Coffee Coffee isn’t just for your morning wake up. It’s one of today’s most popular flavors for creating complex, deep, decadent cakes customers love any time of day. From mocha to Mexican coffee, the possibilities are endless with this timeless favorite.

Coconut Everyone is crazy for coconut. It’s tropical, rich and easy to blend with other favorite flavors for custom creations. Celebrating summer?

Think mango and lime. Cheering the holidays?

Combine coconut with cranberry and spices for a unique treat.

Honey Hey honey! One of the world’s oldest flavors is freshening up and making a modern-day comeback. It can be paired with spices, syrups, fruits and more for treats that will tempt every cake lover. From light honey-infused cakes to richer desserts that mark important occasions, honey is the versatile flavor customers love.

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Item #

Description

25# Bags

02494201 02494863 02494889 00576689 00576697 02487090 02487107 02487115

Dawn Exceptional® Baker's Request™ Coffee Flavored Cake Mix Dawn Exceptional® Baker's Request™ Coconut Flavored Cake Mix Dawn Exceptional® Baker's Request™ Honey Flavored Cake Mix Dawn Exceptional® Bakers Request™ Carrot Cake Mix Dawn Exceptional® Bakers Request™ Red Velvet Cake Mix Dawn Exceptional® Bakers Request™ White Cake Mix Dawn Exceptional® Bakers Request™ Devil's Food Cake Mix Dawn Exceptional® Bakers Request™ Yellow Cake Mix

50# Bags

00499865 00502551 00495128 00581167 00547862 00559924 00548597 00532178 00532152

Dawn Exceptional® Bakers Request™ White Cake Mix Dawn Exceptional® Bakers Request™ Yellow Cake Mix Dawn Exceptional® Bakers Request™ Devil's Food Cake Mix Dawn Exceptional® Bakers Request™ Dark Devil's Food Cake Mix Dawn Exceptional® Bakers Request™ Red Velvet Cake Mix Dawn Exceptional® Bakers Request™ Carrot Cake Mix Dawn Exceptional® Bakers Request™ German Chocolate Cake Mix Dawn Exceptional® Bakers Request™ White, High Altitude Cake Mix Dawn Exceptional® Bakers Request™ Devil's Food, High Altitude Cake Mix

2020 SPRING - SEASONAL CATALOG

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2020 SPRING - SEASONAL CATALOG

BIRTHDAY CAKE IS ONE OF THE HOTTEST FLAVORS ON THE MARKET. From ice cream, to candy and cookies, to cereal and protein bars, consumers can’t seem to get enough of this nostalgic flavor. Sales of birthday cake flavored items grew 24% between 2017 and 2018!* Dawn now brings this on-trend flavor to the donut case with the NEW Majestic Birthday Cake Donut mix. Its moist, lightcolored crumb and delicious vanilla flavor look and taste like a classic birthday cake. And with rainbow sprinkles incorporated into the mix, specially designed not to color bleed or melt during frying, these donuts truly deliver on the birthday cake experience.

Just ice with Dawn Exceptional Fon Dip White Flat Icing and top with more rainbow sprinkles to complete the Birthday cake look. Your customers will celebrate this new addition to your donut case!

With this just add water mix, Dawn makes it easy to add variety to your bakery.

Available to order April 02500199 - DAWN EXCEPTIONAL BIRTHDAY CAKE DONUT MIX 50# ask your sales rep for details

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2020 SPRING - SEASONAL CATALOG

A Taste of

Spring Berry Cake

Spring

• 02465880 - Dawn Balance Cleaner Ingredients White Cake Mix 50# • 02467547 - Dawn Balance Cleaner Ingredients White Buttercreme Style Icing 28# • 02504331 - Dawn Exceptional Mixed Berry With Seeds Filling 18# • Granola • Fresh strawberries, raspberries, blueberries Mix cake according to manufacturer’s instructions. Measure out 4 pounds batter, deposit 1 pound into a sprayed and papered 8-inch cake pan. Repeat three times to make 4 cakes total. Bake at 350° F until cake springs back lightly when touched. Let cool completely.

Dawn makes it easy to incorporate spring time flavors into your bakery offerings. Mixed Berry is a spring favorite that is growing in popularity. Our New Mixed Berry Filling is made with the perfect blend of Strawberries, Raspberries, and Blueberries. Delight your customers by featuring it in Donuts, Cakes, Pastries, and Cookies!

Seasonal Donut Portfolio Item #

Description

Samples Available

5# Sample Bag 02475459 Dawn Exceptional Majestic Carrot Cake Donut Mix 5#

January

02475433 Dawn Exceptional Majestic Strawberry Cake Donut Mix 5#

February

02482256 Dawn Exceptional Majestic Orange Juice Cake Donut Mix 5#

March

50# Bags 02379495 Dawn Exceptional Majestic Carrot Cake Donut Mix 50#

March

00008581 Dawn Exceptional Majestic Strawberry Cake Donut Mix 50#

April

00008151 Dawn Exceptional Majestic Orange Juice Cake Donut Mix 50#

May

Once cooled, trim the bellies of each cake, saving them for other uses. Place one cake round on a cake board, pipe buttercreme around the edges. Using a #4 gray scoop, place one scoop strawberry filling on the cake round and spread to edges and place another cake round on top. Repeat with the next layer, filling the next layer with raspberry filling, and the top layer with blueberry filling. Place internal supports/ dowels into the cake. Crumb coat with buttercreme, smooth ice, then gently dab granola on the bottom half of the cake.

Decorate the top with fresh fruit.

NEW

Dawn Exceptional Mixed Berry Filling

Strawberry Glazed Orange Juice Donut www.dawnfoods.com/recipes/Strawberry-Glazed-Orange-Juice-Donut-325

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2020 SPRING - SEASONAL CATALOG

SPRING IS IN THE AIR! Get your bakery ready for Easter, graduation, Mother’s Day, Cinco de Mayo and more!

Dawn has seasonal solutions to help drive your business with products your customers will love.

See planning calendar on page 11 for order due dates.

Item #

Description

Pack Size

Coco Bakery Macroons ®

02420545 Coco Bakery Spring Collection

1X120CT

02487511 Coco Bakery Black Base Box

100CT

02483197 Coco Bakery Tiffany Box

100CT

02483197 02487511

02420545 Spring Collection Strawberry

Item #

Mango

Description

Hazelnut

Orange Creamsicle

Pistachio

Coconut

Pack Size

Dobla Chocolate Decorations and Shapes - SPRING 02458702 DOBLA CHOCOLATE BUTTERFLY 120 PCS 02505066 DOBLA FLOWER CHOCOLATE DECORATION KIT Makes 35-6CT Cupcakes Dobla® Chocolate Decorations and Shapes - EASTER 02460616 DOBLA BUNNY EAR WHITE CHOCOLATE DECORATION 294 CT 02505107 DOBLA EGG HUNT WHITE CHOCOLATE DONUT TOPPER 168 pcs 02505115 DOBLA EGG HUNT WHITE CHOCOLATE COOKIE TOPPER 252 pcs Dobla® Chocolate Decorations and Shapes - FIESTA / CINCO DE MAYO 02478883 DOBLA FIESTA CHOCOLATE DONUT TOPPER 168CT Dobla® Chocolate Decorations and Shapes - MOTHER’S DAY 02478867 DOBLA LOVE MOM CHOCOLATE KIT Makes 35-6CT Cupcakes 02505032 DOBLA CHOCOLATE MADRE KIT Makes 35-6CT Cupcakes 02478908 DOBLA HEART MOM CHOCOLATE DONUT TOPPER 168CT 02478916 DOBLA MOTHERS LOVE CHOCOLATE COOKIE TOPPER 252CT 02505090 DOBLA FELIZ MADRE CHOCOLATE COOKIE TOPPER 252CT Dobla® Chocolate Decorations and Shapes - GRADUATION 02478784 DOBLA CHOCOLATE CELEBRATION KIT Makes 56-6CT Cupcakes 02505131 DOBLA 2020 GRADUATION WHITE DONUT TOPPER 168CT 02505123 DOBLA 2020 GRADUATION WHITE COOKIE TOPPER 252CT ®

02458702

02505107

02460616

02505115

02505131

02478883

02505123

02478784 02478908

02478916

02478867

1.800.292.1362 | dawnfoods.com

02505090

02505032

02505066

Page 8

2020 SPRING - SEASONAL CATALOG Item #

Description

Pack Size

02338714 02332328 02474617 02474625 01265554 01396911 02389741 01391664 02474592 01339010 01374793 00748254 02502468 02502484

Mona Lisa® Chocolate Decorations and Shapes MONA LISA ORIGINAL IVORY CHOCOLATTO DECORATION* MONA LISA ORIGINAL IVORY CHOCOLATTO DECORATION* MONA LISA LARGE IVORY CHOCOLATTO DECORATION* MONA LISA LARGE IVORY CHOCOLATTO DECORATION* MONA LISA MEDIUM PASTEL TULIP CHOCOLATE CUP MONA LISA MEDIUM MARBLED TULIP CHOCOLATE CUP* MONA LISA LARGE MARBLED TULIP CHOCOLATE CUP MONA LISA SMALL MARBLED LILY CHOCOLATE DECORATION MONA LISA SMALL MARBLED LILY CHOCOLATE DECORATION MONA LISA LILY PASTEL DECORATION* MONA LISA PINK MARBLE CHOCOLATE SHAVING MONA LISA IVORY SHAVING MONA LISA NATURAL COLOR SMALL CARROT* MONA LISA NATURAL COLOR LARGE CARROT*

0.4KG 12/0.4KG 12/55CT 55CT 36CT 36CT 24CT 4/38CT 38CT 3/24CT 4# 4# 540 PCS 200 PCS

Item #

Description

01265554

02389741

01391664 & 02474592

Pack Size

Barry Callebaut Chocolate Decorations and Shapes 02450526 Callebaut White Chocolate Crispearls* 02465054 Callebaut Strawberry Flavored Crispearls* ®

4/2.2# 4/2.2#

*Not Shown

Item #

Description

02388777 02388678 02384478 02401511 02456970 02468529 02311728 02385567

Kerry Chocolate Decorations and Shapes KERRY DAISY FLOWER BLEND KERRY BUNNY/CHICK/DUCK & DECORETTE BLEND KERRY SPRING BLEND DECORETTES KERRY MINI BUNNY/CHICK/DUCK/EGG BLEND BUNNY/CHICK/DUCK SHAPES KERRY WILDFLOWER SHAPES KERRY RED, WHITE, BLUE STARS* KERRY STARS AND STRIPES BLEND*

01374793

00748254

See our Everyday Chocolate Decoration Portfolio brochure for additional images.

Pack Size

®

4/5# 4/6# 4/6# 4/5# 4/5# 4/5# 4/5# 4/6#

*Not Shown

Item #

Description

02388777

02388678

02384478

02401511

02456970

02468529

Pack Size

Tielman Bakery Cups and Molds ®

Spring/Summer Design Tulip Cups 02352665 Tielman Mixed 4 colours- 160mm (2") bottom dia.

Mothers Day / Heart Design Tulip Cups 02352699 Tielman 160mm (2") bottom dia. For cupcakes and muffins

4/250 per colour (1000/case) 10/100 (1000/case)

Nova Cart® Bakery Cups and Molds 01337147 Nova Cart White Tulip Cup 50mm x 160mm*

2000/case

01184928 Nova Cart Red Tulip Cup 50mm x 160mm*

2000/case

02352699

02352665

*Not Shown

Item #

Description

Pack Size

Southern Champion Bakery Cups and Molds Champion Tray Lamb Window Boxes 00296061 Southern 8 x 5 3/8 x 12 13/32 Champion Tray Bunny Boxes 00883696 Souther 7 1/2 x 5 x 10 ®

100 100

00296061

1.800.292.1362 | dawnfoods.com

00883696

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2020 SPRING - SEASONAL CATALOG

Pink Donut Bouquet

Perfect gift for Mom.

• 00025437 - Dawn Exceptional Raised A Mix 50# • 00672560 - Dawn Exceptional Enhanced Stability White Flat Icing 43# or 00018952 Dawn Exceptional Fon Dip Enhanced Stability White Flat Icing 50# • 02333988 - Chefmaster Liqua-Gel Neon Pink 10.5oz • 01053157 - Kerry Pink Sanding Sugar 8# • 02388628 - Kerry Kingsblingz Grande Pearl Sprinkles 8# • 02478908 - Dobla Mother’s Day Donut Topper 168CT Prepare the donut mix according to manufacturer’s instructions. Fry and let cool completely. Mix neon pink food coloring with white flat icing. Dip half donuts, drizzle with flat icing, sprinkle with sprinkles.

Top the other half of the donuts with the Dobla toppers, following manufacturer’s directions.

Flower Pot Cupcakes • 00495128 - Baker’s Request™ Devil’s Food Cake Mix 50# (add oil & water) • 02441062 - Dawn Exceptional Light Green Buttercreme Style Icing 8# • 02441070 - Dawn Exceptional Purple Buttercreme Style Icing 8# • 02441004 - Dawn Exceptional Orange Colored Buttercreme Style Icing 8# • 02441046 - Dawn Exceptional Light Pink Buttercreme Style Icing 8# • 02441038 - Dawn Exceptional Hot Pink Buttercreme Style Icing 8# • 02441096 - Dawn Exceptional Light Blue Buttercreme Style Icing 8# • Novacart Terra Cotta Mold* Mix cake according to manufacturer’s instructions. Into the terra cotta molds, use a #6 gray scoop to deposit 3oz batter into each cavity. Bake at 350 F until cupcakes spring back lightly when touched. Let cool completely.

Decorate with buttercreme flowers and leaves *Novacart Terra Cotta Mold is currently special order, please contact your Dawn Sales Rep

1.800.292.1362 | dawnfoods.com

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2020 SPRING - SEASONAL CATALOG

Spring Forward

Planning for holidays in advance helps you better prepare for the upcoming season and ensure your customers have the baked goods they desire to celebrate each special occasion.

Spring 2020

Plan

Pre-Order Due Date

Orders Begin Shipping*

Easter: April 12

January

February 1

March 9

Graduation: April – June

January/ February

February 21

March 30

Cinco de Mayo: May 5

January/ February

February 21

March 30

Mother’s Day: May 10

January/ February

February 21

March 30

Memorial Day: May 25

January/ February

February 21

March 30

National Donut Day: June 5

February/ March

March 15

April 13

Father’s Day: June 21

February/ March

March 15

April 13

Planning Notes

* Estimate based on vendor supplied lead times and ship dates

1.800.292.1362 | dawnfoods.com

Page 11

Complete Solutions for Bakery Success The Bakery EssentialsÂŽ portfolio is designed to provide you with a comprehensive range of baking ingredients and supplies, making Dawn your one-stopshop for all your bakery needs. You can count on Dawn to identify quality products from a trusted source to enable your bakery success.

Distribution: https://www.dawnfoods.com/products/distributed-products Support & Inspiration: Call 1.800.292.1362 or visit dawnfoods.com