Back to the Past

Process Journal Davzon Toy | 102425935 DCO20009 - Typography for Print and Interactive Publication Tutor: Marianna Berek-Lewis Class: Tuesday, 11:30am – 2:30pm

Contents Target Audience

4

Mindmap

5

6

Topic Review

9

10

Visual Research

Site Visit

Map References

Layout Roughs

Typography Experiment

18

17

15

Colour Experiment

19

13

14 Textual Content

Layout Digital

Map Development

23

20

24

Image Development

Layout Development

Final Guide

References

31

28 Mock Up

26

25 Paper Stock 2

Stage 1

Print Publication

Topic Overview Introduction Melbourne is a multicultural city with vibrant old architecture, a full of old soul music, and a high fashion sense.

The concept for this guidebook is to bring joy and vibe back to the past. The book potentially aims for the activities or representations that are recognizable in the 19th century. My motive to bring the reader to a variety of categories to haunt vintage places in Melbourne.

The book will categorize places into 3 groups such as fashion,music, and bars.

Each category will contain 3 unique stores that be able to make the reader experience a different atmosphere.

Since this guidebook has included many places and pages, I’m convinced that the A4 square format book is ideal. Moreover, I want to print on a rough texture paper stock to provoke the feeling of an old/vintage book.

Goals To explore hidden, vintage spots in Melbourne.

Be able to experience the different eras of fashion, music, and entertainment.

To promote the vibrant city of Melbourne.

Communication This book will provide all the information of the best and unique places in Melbournen including open hours, location and prices. It is appropriate for readers who want to undergo the 20th century experience.

4

Target Audience

Alfredo Male, 19 | International Student

The target audiences are Gen Z and millennials who are living in Melbourne. They would have an old soul and willing to discover what their parents/grandparents experience.

Moreover, all genders are welcome and for those who love to try different eras in terms of fashion and entertainment.

Alfredo is an international student from Spain. He loves music, specifically in the ‘80s soul and rock music. He is a big fan of U2 and Queen. Alfredo also loves to collect all the records from the 80s, including vinyl records and cassette tapes. Moreover, he also loves drinking with his mates at the bar and playing games together. He loves “Street Fighter” and “Pixel” games.

“

“

I have a young body but my soul is quite old.

Catherine Female, 24 | Fashion Designer Catherine is a fashion designer based in Melbourne.

She likes to try a different style of fashion. She loves wearing vintage clothes so much that she has a big wardrobe of just various cloth designs from the 50s – the 90s. She also loves to collect old-fashioned dresses from different vintage shops, tailor them to trendy look dresses, and then sell them online.

“

“

Fashion defines my personality and emotion.

5

Visual Research

The research aims for a warm and vibrant colour. My intention is to make this book looks welcoming and yet exciting. I want to mix the photography and illustration together in order to make this book look more aesthetic and fun.

6

Visual Research

My visual for this research is to use the collage technique.

I think collage is ideal because I aim to design a vintage book and want it to look vibrant and exciting. Moreover, this technique also provokes the sense of nostalgia that I am targetting.

7

Visual Research

These are my inspiration for my book structure. I have researched some techniques of the DIY book and stitches.

However, my book is going to contain a lot of pages and categories. So, there is a potential that I’m going to structure my book as tab pages because it’s easy to navigate the readers to each category.

8

Mindmap

I did this mindmap to gather all the ideas I have when I heard the word “vintage”. After did some potential vintage places in Melbourne, I have minimized them into 3 categories such as clothes shop, vinyl record store, and arcade and bars.

I also listed the store as well as the location of each category, so it is easy for me to do site visiting.

9

Site Visit Arcade + Bars B. Lucky & Sons In Melbourne Central, Level 3/211 La Trobe Street, Melbourne VIC 3000 12pm – 12am Open hours: Sun – Thu Fri – Sat 12pm – 2am Reservation: www.luckyandsons.com.au 1300 058 259 Phone: Location:

Bartronica Basement/335 Flinders Ln, Melbourne VIC 3000 Open hours: Monday closed Sun & Tue – Thu 4pm – 11pm Fri – Sat 3pm – 1am Reservation: www.bartronica.com.au (03) 9629 9921 Phone: Location:

Pixel Alley 95 Smith St, Fitzroy VIC 3065 Location: Open hours: Tue – Wed 5pm – 12am Thu – Sat 5pm – 1am Mon – Sun Closed Reservation: pixelalley.com.au opentable.com.au 0431 937 454 Phone:

10

Site Visit Boutiques OTC Vintage 238B Flinders St, Melbourne VIC 3000 Open hours: Mon – Sat 10:30am – 6pm Sun 12pm – 5pm www.otcvintage.com.au Website: (03) 9639 0980 Phone: Location:

RetroStar Vintage Clothing In Cathedral Arcade 1st Floor, 37 Swanston St, Melbourne VIC 3000 Open hours: Mon – Sat 11am – 5:30pm Sun 11am – 5pm www.retrostar.com.au Website: (03) 9663 1223 Phone: Location:

Vintage Sole In Cathedral Arcade, 6/37 Swanston St, Melbourne VIC 3000 Open hours: Mon – Sat 11am – 6pm Sun 12pm – 5pm www.vintagesole.com.au Website: (03) 9663 6317 Phone: Location:

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Site Visit Vinyl Record Stores Basement Discs 24 Block Pl, Melbourne VIC 3000 Open hours: Mon – Fri 10am – 6pm Sat 10am – 5pm Sun 11am – 5pm www.basementdiscs.com.au Website: (03) 9654 1110 Phone: Location:

Vinyl Space 119A Johnston St, Collingwood VIC 3066 Open hours: Monday Closed Tue 11:30am – 4:30pm Wed – Sat 11am – 6pm www.vinylspace.com Website: 0415 640 520 Phone: Location:

Wax Museum Records Shop 2, Campbell Arcade, Degraves Street, Melbourne VIC 3000 Open hours: Mon – Fri 12pm – 6pm Sat 12pm – 5pm Sunday Closed www.waxmuseumrecords.com Website: (03) 9663-6310 Phone: Location:

12

Map References

Most of selected places are close proximity and majority of them are in the city except Pixel Alley and Vinyl Space.

However, they aren’t too far from the city. They are easy to access the public transpot from the city. So, it is convenient for me to illustrate the maps.

Arcade + Bars

Boutiques

Vinyl Record Stores

13

Textual Content Introduction

Arcade + Bars

Boutique

Vinyl Record

G’day explorers

B Lucky and Sons B Lucky and Sons is a gamers’ bar with an awesome collection of classic and modern arcade games and an exciting cocktail bar.

OTC Vintage OTC Vintage stands for Out of the Closet Vintage.

The store stocks an extensive range of vintage clothing, accessories and vinyl records, imported from America and Europe. It offers retro lovers genuine vintage gear at affordable prices.

The Basement Discs Basement Discs offers Australian music lovers an eclectic mix of the latest CDs, DVDs and vinyl from around the world.

Are you sick of your grandparent’s exaggeration about how good was their music, their fashion sense, and their beers? Well, SAY LESSS… Welcome to Melbourne, a city of vibrant culture and human races. Melbourne is well-known as a fashionable and old soul city. There are many hidden gems in Melbourne that this guidebook is going to expose the best spots to entertain and undergo the 20th-century era.

Although you live in the 21st century, you still have a chance to experience the 20th. Dressing a long floral dress elegantly as your grandma had worn OR wearing bold colours and pattern loose shirt tucked in high waist pants and boots like your grandpa had styled handsomely in the ‘60s.

Listening to the Beatles and sing along with your parents. And nothing more the 80s than grab a beer and play classic arcade games with your siblings and mates.

Grab this guidebook and explore the most retro locations that you could ever imagine of. Time is ticking forwards, but nothing wrong with being stuck in the past.

Explorers, don’t get bored at home. There are many places waiting for you to visit.

The decor is inspired by the bright lights and opulent streets of Hong Kong, with Asian flavours also on the menu. Try the ‘pretty green’ pizza with avocado, kimchi, pine nuts, tabasco, basil, sundried tomatoes, corn and lime, or a side of lotus root chips.

One of Melbourne’s original vintage stores, established in the late 1980s, Out of the Closet hand-pick their products for quality and authenticity.

Bartronica Bartronica is a basement bar featuring original, rare arcade games, craft beer, cocktails and a New York style beer garden. Bartronica has slots, pinball machines, a racing car simulator, tabletop and console games.

RetroStar Vintage Clothing RetroStar Vintage Clothing proudly houses over 10,000 items of the latest – and oldest – globallysourced, quality, vintage clothing and accessories.

It specialises in the 1940s through to the 1990s which are sourced from around the world.

The cocktail menu is inspired by iconic 1980s culture with drink options including ‘Girls on Film’ and ‘Risky Business’. Try the ‘Kong’ cocktail with whisky, banana liqueur and chocolate bitters, a burnt cinnamon stick and Tetris-shaped ice.

The vibrant atmosphere and extensive stock of RetroStar Vintage makes it one of the most amazing and individual stores in Melbourne.

Tucked amongst the laneways in the Flinders Lane quarter it is one of Melbourne’s hidden secrets.

Pixel Alley Pixel Alley pays homage to the art of retro games, adorning its walls with pixel-art murals from illustrator Justine McAllister. The beer on-tap is Bastard Son Pale Ale, each pint of which comes with a $1 game token. The tinnie selection is top notch, too, from the classic Melbourne Bitter to Pirate Life and even Pabst, if you feel like going full on college freshman.

Vintage Sole Vintage Sole aims to bridge the gap between eccentric retro and on trend vintage clothing, footwear, and accessories. By sourcing product from all over the world, the store maintains a diverse offering of items including: denim jackets, ‘60s dresses, ‘70s flares, Levi’s 501s, corduroy pinafores, overalls, boots, bags, sneakers, tees, men’s shirts, cowboy boots, and leather jackets.

The game-inspired cocktails are next level, including Pacman Bubble Tea (lychee vodka, lime and ginger beer) and the Konkey Dong. As for wine, it’s a short and sweet offering.

Vintage Sole also operates as an ethically grounded alternative to fast fashion whilst still providing customers with a highly curated, season appropriate selection of items spanning the ‘50s to the ‘90s.

With more than 15,000 titles in stock, Basement Discs specialises in pop, rock, country, folk, jazz, R&B and soul, but can also cater to other tastes.

The team loves sharing its passion and knowledge of music and consistently aims to stock the finest and most interesting range possible.

Vinyl Space Vinyl Space has a wide variety of second hand and new vinyl records and CD’s.

A comprehensive collection of records, sourced both locally and internationally, sit in the shop’s cabinets. Stock ranges from the usual record-store staples – Dylan, Bowie, Zappa and Springsteen – to more unique hip-hop, Afro and soundtrack titles.

Most is second-hand, though the number of new pressings is growing by the week.

There’s also a heap of other musical goodies for sale, including thousands of eclectic CDs, books and cassettes.

Wax Museum Good chunks of the store are dedicated to hiphop, both foreign and local, as well as soul, funk, jazz, beats and electronic styles. Paired with a generous lashing of the weird (think Anime soundtracks, ambient experiments and sound art) and you’ve got a shop stock worth writing home about.

The Wax Museum label has also been making moves, including early gold from Inkswel, local output by Dyl Thomas, Aoi and Splendour – right through to recent contributions by Plutonic Lab, Guilty Simpson and Count Bass D. 14

Typography Experiment Book Title

Back To T he Past

Back To The Past

Back To The Past

Mount Hills , Regular | 24pts

Fashion Stamp , Regular | 24pts

The Wanters DEMO , Regular 24pts

Fugia nos adipientur, koboto ommolo ium quis quiscil eleso magnisquo te commoluptae velenti orepudit eaque labora veliciminum adlia vi etusdandit quossim peritae puditat a velia edicil maionectur, sum hictur aut moda nos a arum nobisitate nobita dis eos et.

Fugia nos adipientur, koboto ommolo ium quis quiscil eleso magnisquo te commoluptae velenti orepudit eaque labora veliciminum adlia vi etusdandit quossim peritae puditat a velia edicil maionectur, sum hictur aut moda nos a arum nobisitate nobita dis eos et.

Fugia nos adipientur, koboto ommolo ium quis quiscil eleso magnisquo te commoluptae velenti orepudit eaque labora veliciminum adlia vi etusdandit quossim peritae puditat a velia edicil maionectur, sum hictur aut moda nos a arum nobisitate nobita dis eos et.

Back To The Past

Back To The Past

Back To The Past

Antistar, Regular | 24pts

Retro, Regular | 24pts

Fugia nos adipientur, koboto ommolo ium quis quiscil eleso magnisquo te commoluptae velenti orepudit eaque labora veliciminum adlia vi etusdandit quossim peritae puditat a velia edicil maionectur, sum hictur aut moda nos a arum nobisitate nobita dis eos et.

Fugia nos adipientur, koboto ommolo ium quis quiscil eleso magnisquo te commoluptae velenti orepudit eaque labora veliciminum adlia vi etusdandit quossim peritae puditat a velia edicil maionectur, sum hictur aut moda nos a arum nobisitate nobita dis eos et.

Back To The Past

Back To The Past

Miilion Dreams , Regular 24pts

Rechtman , Regular 24pts

Fugia nos adipientur, koboto ommolo ium quis quiscil eleso magnisquo te commoluptae velenti orepudit eaque labora veliciminum adlia vi etusdandit quossim peritae puditat a velia edicil maionectur, sum hictur aut moda nos a arum nobisitate nobita dis eos et.

Fugia nos adipientur, koboto ommolo ium quis quiscil eleso magnisquo te commoluptae velenti orepudit eaque labora veliciminum adlia vi etusdandit quossim peritae puditat a velia edicil maionectur, sum hictur aut moda nos a arum nobisitate nobita dis eos et.

Porter Sans Block , Regular | 24pts Fugia nos adipientur, koboto ommolo ium quis quiscil eleso magnisquo te commoluptae velenti orepudit eaque labora veliciminum adlia vi etusdandit quossim peritae puditat a velia edicil maionectur, sum hictur aut moda nos a arum nobisitate nobita dis eos et.

Back To The Past Unicorn, Regular | 24pts Fugia nos adipientur, koboto ommolo ium quis quiscil eleso magnisquo te daad pusra heyyad commoluptae velenti orepudit eaque labora veliciminum adlia vi etusdandit quossim peritae puditat a velia edicil maionectur, sum hictur aut moda nos a arum nobisitate nobita dis eos et.

I have looked up for several typefaces to suit a vintage theme. I want the title front page to look playful and yet simple and legible. Therefore, I decided to choose a decorative typeface.

15

Typography Experiment Body Text Futura Medium – 9pt Futura Medium Italic – 9pt Futura Bold – 9pt Futura Condensed Medium – 9pt Futura Condensed ExtraBold – 9pt

velenti orepudit fasit ei eaque labora veliciminum vi etusdandit quossim eaque labora veliciminum peritae puditat a velia edicil au.

Fugia nos adipientur, koboto ommolo ium quis quiscil eleso magnisquo te atuf commoluptae.

Georgia Regular – 9pt Georgia Italic – 9pt Georgia Bold – 9pt Georgia Bold Italic – 9pt

velenti orepudit fasit ei eaque labora veliciminum vi etusdandit quossim eaque labora veliciminum peritae puditat a velia edicil au Fugia nos adipientur, koboto ommolo ium.

Helvetica Light – 9pt Helvetica Light Oblique – 9pt Helvetica Regular – 9pt Helvetica Oblique – 9pt Helvetica Bold – 9pt Helvetica Bold Oblique – 9pt

Fugia nos adipientur, koboto ommolo ium quis quiscil eleso magnisquo te atuf commoluptae velenti orepudit fasit ei eaque labora veliciminum vi etusdandit quossim peritae puditat a velia edicil au quason ei vi dres.

Charter Roman – 9pt Charter Italic – 9pt Charter Bold – 9pt Charter Bold Italic – 9pt Charter Black – 9pt Charter Black Italic – 9pt

Fugia nos adipientur, koboto ommolo ium quis quiscil eleso magnisquo te atuf commoluptae velenti orepudit fasit ei eaque labora veliciminum vi etusdandit quossim peritae puditat a velia edicil au quason ei vi dres.

Adelle Sans Thin – 9pt Adelle Sans Thin Italic – 9pt Adelle Sans Light – 9pt Adelle Sans Light Italic – 9pt Adelle Sans Regular – 9pt Adelle Sans Italic – 9pt Adelle Sans Semibold – 9pt Adelle Sans Semibold Italic – 9pt Adelle Sans Bold – 9pt Adelle Sans Bold Italic – 9pt Adelle Sans Extrabold – 9pt Adelle Sans Extrabold Italic – 9pt

Fugia nos adipientur, koboto ommolo ium quis quiscil eleso magnisquo te atuf commoluptae velenti orepudit fasit ei eaque labora veliciminum vi etusdandit quossim peritae puditat a velia edicil au quason ei vi dres.

Fugia nos adipientur, koboto ommolo ium quis quiscil eleso magnisquo te atuf commoluptae velenti orepudit fasit ei eaque labora veliciminum vi etusdandit quossim peritae puditat a velia edicil au quason ei vi dres.

Alga Extralight – 9pt Alga Extralight Italic – 9pt Alga Light – 9pt Alga Light Italic – 9pt Alga Regular – 9pt Alga Regular Italic – 9pt Alga Medium – 9pt Alga Medium Italic – 9pt Alga Semibold – 9pt Alga Semibold Italic – 9pt Alga Bold – 9pt Alga Bold Italic – 9pt

Fugia nos adipientur, koboto ommolo ium quis quiscil eleso magnisquo te atuf commoluptae velenti orepudit fasit ei eaque labora veliciminum vi etusdandit quossim peritae puditat a velia edicil au quason ei vi dres.

Fugia nos adipientur, koboto ommolo ium quis quiscil eleso magnisquo te atuf commoluptae velenti orepudit fasit ei eaque labora veliciminum vi etusdandit quossim peritae puditat a velia edicil au quason ei vi dres.

Roboto Roboto Roboto Roboto Roboto Roboto Roboto Roboto Roboto Roboto Roboto Roboto

Fugia nos adipientur, koboto ommolo ium quis quiscil eleso magnisquo te atuf commoluptae velenti orepudit fasit ei eaque labora veliciminum vi etusdandit quossim peritae puditat a velia edicil au quason ei vi dres.

Fugia nos adipientur, koboto ommolo ium quis quiscil eleso magnisquo te atuf commoluptae velenti orepudit fasit ei eaque labora veliciminum vi etusdandit quossim peritae puditat a velia edicil au quason ei vi dres.

Cormorant Garamon Light – 9pt Cormorant Garamon Light Italic – 9pt Cormorant Garamon Regular – 9pt Cormorant Garamon Italic – 9pt Cormorant Garamon Medium – 9pt Cormorant Garamon Medium Italic – 9pt Cormorant Garamon Semibold – 9pt Cormorant Garamon Semibold Italic – 9pt Cormorant Garamon Bold – 9pt Cormorant Garamon Bold Italic – 9pt

Fugia nos adipientur, koboto ommolo ium quis quiscil eleso magnisquo te atuf commoluptae velenti orepudit fasit ei eaque labora veliciminum vi etusdandit quossim peritae puditat a velia edicil au quason ei vi dres.

Fugia nos adipientur, koboto ommolo ium quis quiscil eleso magnisquo te atuf commoluptae velenti orepudit fasit ei eaque labora veliciminum vi

Thin – 9pt Thin Italic – 9pt Light – 9pt Light Italic – 9pt Regular – 9pt Italic – 9pt Medium – 9pt Medium Italic – 9pt Bold – 9pt Bold Italic – 9pt Black – 9pt Black Italic – 9pt

I intend to choose a legible and simple design typeface from google font for the interior and body text. I have two options to experiment with: san serif and serif typeface. Moreover, I want to choose the typeface with an extensive font family because it is easy for me to create a hierarchy in the book.

16

Colour Experiment

I try different colour swatches, and most of them mainly focus on warm colours because my book will be vintage vibe and welcoming. Moreover, I want to stick to simplicity. I only use four colors: three colors will differentiate each category, and the bright color will be the front and back page because it’s easy to draw audiences’ attention.

To conclude, I decided to select this swatch because although there is a combination of warm and cool colours, it still provokes a welcoming and vintage feeling. I want to apply pastel colours because my book is mostly about entertaining places and those colours make them look fun and yet satisfying

17

Layout Roughs Cover Page

Contents Page

Introduction Page

Last Page

Recommendation Page

Back Cover Title

Text

18

Layout Digital Cover Page

Contents Page

Introduction Page

Recommendation Page

Contents

Text

Title

Text

Text

Text

Map

Last Page Title

Back Cover Title

Text

Text

19

Image Development Pixel Alley

Bartronica

B. Lucky and Sons

20

Image Development OTC Vintage

RetroStar Vintage Clothing

Vintage Sole

21

Image Development Vinyl Space

Wax Museum

The Basement Discs

22

Map Development

1st attempt First try, I aim to play my map look playful and bold, so I did a hand-drawing by using a big stroke brush. However, it turns out too busy and messy.

Final attempt

2nd attempt After that, I decided to change the line stroke and make it tidy. I tried to get the most detail as possible. I also try to include the small lane and so on.

Furthermore, this map only illustrates one location because I plan to have a map on every page. The result looks a bit rough and careless.

For the final attempt, I jump into illustrator and use the pen tool to get it more precise. Moreover, I changed the line stroke and yet, include every location in one map to get more space for the image and the detail for other pages. Moreover, I cut out the small lane and keep the main street to look more simple and easy to navigate.

23

Layout Development

1st attempt

Bartronica

The first time experimenting with the layout, I only put one image and combine it with the illustrations.

There is much negative space, and the design layout is boring.

Moreover, the map has a thick line stroke and too rough.

Explore at: Basement/335 Flinders Ln, Melbourne VIC 3000

Open hours:

Contact

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

www.bartronica.com.au 03 9629 9921

Closed 3pm – 11:30pm 3pm – 11:30pm 3pm – 11:30pm 12pm – 1am 12pm – 1am 3pm – 11:30pm

Map Bartronica is a basement bar featuring original, rare arcade games, craft beer, cocktails and a New York-style beer garden.

Modelled on an old school games arcade, Bartronica has slots, pinball machines, a racing car simulator, tabletop and console games.

Co lli

3rd attempt

ns St

The cocktail menu is inspired by iconic 1980s culture with drink options including ‘Girls on Film’ and ‘Risky Business’. Try the ‘Kong’ cocktail with whisky, banana liqueur and chocolate bitters, a burnt cinnamon stick and Tetris-shaped ice.

The Basement Discs Basement Discs offers Australian music lovers an eclectic mix of the latest CDs, DVDs and vinyl from around the world.

Explore at: 24 Block Pl, Melbourne VIC 3000

Open hours: Monday Tuesday Wednesday Thursday Friday Saturday Sunday

Contact

10am – Closed 10am – 10am – 10am – 10am – 10am –

5pm

www.basementdiscs.com.au 03 9654 1110

5pm 5pm 5pm 4pm 4pm

Map

With more than 15,000 titles in stock, Basement Discs specialises in pop, rock, country, folk, jazz, R&B and soul, but can also cater to other tastes. The team loves sharing its passion and knowledge of music and consistently aims to stock the finest and most interesting range possible.

St. Collins Lane

Australian Red Cross Blood Service

Fl

r in de

The Basement Discs

Ln

or ia Vi ct rs ity Un ive

Co lli

The Block Arcade

El iz

NAB Branch

ab et h St

Bo nd St

Woolworths Metro

Immigration Museum

12

Flinder Street Railway Station

13

Since there was a lot of blank space in the layout; therefore, my second try is to insert the image of the front store then combine it a bit with collage and illustrations. However, it still feels a bit missing and empty and doesn’t correspond. Also, the colour is dull, and the text is difficult to read.

Explore at: In Melbourne Central, Level 3/211 La Trobe Street, Melbourne VIC 3000

B Lucky and Sons is a gamers’ bar with an awesome collection of classic and modern arcade games and an exciting cocktail bar.

www.luckyandsons.com.au 1300 058 259

12pm – 12am 12pm – 12am 12pm – 12am 12pm – 12am 12pm – 2am 12pm – 2am 12pm – 12am

Map

ab et h St

The decor is inspired by the bright lights and opulent streets of Hong Kong, with Asian flavours also on the menu. Try the ‘pretty green’ pizza with avocado, kimchi, pine nuts, tabasco, basil, sun-dried tomatoes, corn and lime, or a side of lotus root chips.

Contact

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

El iz

From the Funlab group - the crew behind Holey Moley Golf Club and Strike Bowling this neon-lit sensory overload of a venue will leave you grinning from ear to ear from the moment you enter.

Open hours:

La Tr

ob e

St re

et

JB Hi-Fi

B. Lucky & Sons Li tt

le Lo

nd al

e St

B Lucky and Sons is a gamers’ bar with an awesome collection of classic and modern arcade games and an exciting cocktail bar.

The decor is inspired by the bright lights and opulent streets of Hong Kong, with Asian flavours also on the menu. Try the ‘pretty green’ pizza with avocado, kimchi, pine nuts, tabasco, basil, sun-dried tomatoes, corn and lime, or a side of lotus root chips.

Explore at: Melbourne Central, Level 3/211 La Trobe St, Melbourne VIC 3000 Open hours: Monday Tuesday Wednesday Thursday Friday Saturday Sunday

Contact 12pm 12pm 12pm 12pm 12pm 12pm 12pm

– – – – – – –

12am 12am 12am 12am 2am 2am 12am

www.luckyandsons.com.au 1300 058 259

Final attempt As I received feedback from my peers and a tutor, I changed the layout by cutting the most essential elements in the photo and combine with together. Moreover, this time, I aim to use monochromatic colour instead because I want to stick with simplicity and correlation.

re et

State Library Victoria

Sw an

Melbourne Central Station

B. Lucky and Sons

Bar + Arcade

2nd attempt

B. Lucky and Sons

ns St

Record Store

Bartronica

I aim to play around more about collage by cutting images from the photos I took. As it can be seen on the right page, I tried to overlay the same colour as the entire page; however, it turns out a bit messy. As well as the text, I sought to use an italic serif font, but it is hard to read. On the left page, I tried to insert a map and all the information in one page, but it doesn’t seem to work out, and there is too much negative space compared to the other side of the page.

st on St re et Big W Quuen Victoria Village Department Store

10

11

8

9

24

Paper Stock Front and Back Cover I have decided to pick a different paper stock. I chose a rough texture paper for the front and back cover, and for the interior, I picked uncoated recycled paper. The reason I selected these papers because they can provoke a vintage feeling which the book aims for. I intended to print on different thicknesses of paper. The front and back cover is thicker than the interior because it is easy for readers to flip the page.

Via Bright White Felt 450x320 270 GSM

The Interior ecoStar 100% Recycled Uncoated 450x320 160 GSM

25

Final Guide

Contents

Introduction

5

G’day explorers Are you sick of your grandparent’s exaggeration about how good was their music, their fashion sense, and their beers?

Introduction Bar + Arcade

B. Lucky and Sons Bartronica

6

Well, SAY LESSS… Melbourne is a city of vibrant culture and human races. It is also well-known as a fashionable and old soul city. There are many hidden gems in Melbourne which this guidebook is going to expose the best spots to entertain and undergo the 20th-century era.

Pixel Alley

Welcome to Melbourne

Back To The Past (Melbourne’s Editions)

14

Although you live in the 21st century, you still have a chance to experience the 20th. Dressing a long floral dress elegantly as your grandma had worn OR wearing bold colours and pattern loose shirt tucked in high waist pants and boots like your grandpa had styled handsomely in the ‘60s. Listening to the Beatles and sing along with your parents. And nothing more the 80s than grab a beer and play classic arcade games with your siblings and mates.

Boutique

OTC Vintage

Grab this guidebook and explore the most retro locations that you could ever imagine of. Time is ticking forwards, but nothing wrong with being stuck in the past.

Retrostar Vintage Clothing Vintage Sole

Record Store

The Basement Discs Vinyl Space

Explorers, don’t get bored at home. There are many places waiting for you to visit.

22

Wax Museum

30 Memories 5

La

Tr

1 St

The decor is inspired by the bright lights and opulent streets of Hong Kong, with Asian flavours also on the menu. Try the ‘pretty green’ pizza with avocado, kimchi, pine nuts, tabasco, basil, sun-dried tomatoes, corn and lime, or a side of lotus root chips.

Pixel Alley

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

Contact 12pm 12pm 12pm 12pm 12pm 12pm 12pm

– – – – – – –

12am 12am 12am 12am 2am 2am 12am

www.luckyandsons.com.au 1300 058 259

Bartronica Bartronica is a basement bar featuring original, rare arcade games, craft beer, cocktails and a New York style beer garden. Bartronica has slots, pinball machines, a racing car simulator, tabletop and console games.

The cocktail menu is inspired by iconic 1980s culture with drink options including ‘Girls on Film’ and ‘Risky Business’. Try the ‘Kong’ cocktail with whisky, banana liqueur and chocolate bitters, a burnt cinnamon stick and Tetris-shaped ice.

Explore at: Basement/335 Flinders Ln, Melbourne VIC 3000 Open hours: Monday Tuesday Wednesday Thursday Friday Saturday Sunday

Contact Closed 3pm – 11:30pm 3pm – 11:30pm 3pm – 11:30pm 12pm – 1am 12pm – 1am 3pm – 11:30pm

www.bartronica.com.au 03 9629 9921

Pixel Alley Pixel Alley pays homage to the art of retro games, adorning its walls with pixel-art murals from illustrator Justine McAllister. The beer on-tap is Bastard Son Pale Ale, each pint of which comes with a $1 game token.

The tinnie selection is top notch, too, from the classic Melbourne Bitter to Pirate Life and even Pabst, if you feel like going full on college freshman.

The game-inspired cocktails are next level, including Pacman Bubble Tea (lychee vodka, lime and ginger beer) and the Konkey Dong. As for wine, it’s a short and sweet offering.

Explore at: 95 Smith St, Fitzroy VIC 3065 Open hours: Monday Tuesday Wednesday Thursday Friday Saturday Sunday

Contact Closed 5pm –12am 5pm –12am 5pm –1am 5pm –1am 5pm –1am Closed

www.pixelalley.com.au 0431 937 454

Smith St

95 Smith St, Fitzroy VIC 3065

Open hours:

St

St Patrick’s Cathedral

Fitzroy Gardens

on St

El iz ab et h St

2

B Lucky and Sons is a gamers’ bar with an awesome collection of classic and modern arcade games and an exciting cocktail bar.

Melbourne Central, Level 3/211 La Trobe St, Melbourne VIC 3000

Parliament House an st

da le

State Library Victoria

B. Lucky and Sons Sw

Lo ns

St ob e

Basement/335 Flinders Ln, Melbourne VIC 3000

Explore at:

Bar + Arcade

Pixel Alley

Bartronica

B. Lucky and Sons

Bar + Arcade

St

3

Gertr ude

Melbourne Central, 3/211 La Trobe St, Melbourne VIC 3000

Bar + Arcade

St

Brun swick

Nicho lson

Carlton Gardens

B. Lucky and Sons

Bar + Arcade

1 2 3

Bar + Arcade

Melbourne Town Hall C ol

lin s

St

Bartronica

Fed Square

Flinders Street Station

7

1 2 3

Boutique

OTC Vintage

OTC Vintage 238B Flinders St, Melbourne VIC 3000

OTC Vintage stands for Out of the Closet Vintage.

OTC Vintage store stocks an extensive range of vintage clothing, accessories and vinyl records, imported from America and Europe. It offers retro lovers genuine vintage gear at affordable prices.

Retrostar Vintage Clothing Nicholas building, 1st Floor, 37 Swanston St, Melbourne VIC 3000

One of Melbourne’s original vintage stores, established in the late 1980s, Out of the Closet hand-pick their products for quality and authenticity.

Vintage Sole Nicholas building, 6/37 Swanston St, Melbourne VIC 3000

9

RetroStar Vintage Clothinig

238B Flinders St, Melbourne VIC 3000 Open hours: Monday Tuesday Wednesday Thursday Friday Saturday Sunday

Contact 10:30am – 6pm 10:30am – 6pm 10:30am – 6pm 10:30am – 6pm 10:30am – 6pm 10:30am – 6pm 12pm – 5pm

www.otcvintage.com.au 03 9639 0980

RetroStar Vintage Clothing proudly houses over 10,000 items of the latest – and oldest – globally-sourced, quality, vintage clothing and accessories. It specialises in the 1940s through to the 1990s which are sourced from around the world.

11

12

Vintage Sole

Explore at: Nicholas building, 1st Floor, 37 Swanston St, Melbourne VIC 3000 Open hours: Monday Tuesday Wednesday Thursday Friday Saturday Sunday

Contact 11am 11am 11am 11am 11am 11am 11am

– – – – – – –

5:30pm 5:30pm 5:30pm 5:30pm 5:30pm 5:30pm 5pm

Vintage Sole aims to bridge the gap between eccentric retro and on trend vintage clothing, footwear, and accessories. By sourcing product from all over the world, the store maintains a diverse offering of items including: denim jackets, ‘60s dresses, ‘70s flares, Levi’s 501s, corduroy pinafores, overalls, boots, bags, sneakers, tees, men’s shirts, cowboy boots, and leather jackets.

www.retrostar.com.au 03 9663 1223

13

Explore at: Nicholas building, 6/37 Swanston St, Melbourne VIC 3000 Open hours: Monday Tuesday Wednesday Thursday Friday Saturday Sunday

Contact 11am 11am 11am 11am 11am 11am 12pm

– – – – – – –

6pm 6pm 6pm 6pm 6pm 6pm 5pm

www.vintagesole.com.au 03 9663 6317

Vintage Sole also operates as an ethically grounded alternative to fast fashion whilst still providing customers with a highly curated, season appropriate selection of items spanning the ‘50s to the ‘90s.

The vibrant atmosphere and extensive stock of RetroStar Vintage makes it one of the most amazing and individual stores in Melbourne. Tucked amongst the laneways in the Flinders Lane quarter it is one of Melbourne’s hidden secrets.

Boutique

Boutique

Boutique

s St

10

Explore at:

Boutique

Co llin

8

Ru ss el l St

Sw an st on St Fl in

2 3

Ln

Fl in

de rs

ACMI

Fed Square

an e

OTC Vintage

Av

1

St

tm

Flinders Street Station

Ba

Victoria University

de rs

St. Paul’s Cathedral

Vintage Sole Retrostar Vintage Clothing

15

16

17

18

19

20

21

26

Final Guide

1 2 3

Record Stores

John son

2

24 Block Pl, Melbourne VIC 3000

Vinyl Space

Basement Discs offers Australian music lovers an eclectic mix of the latest CDs, DVDs and vinyl from around the world.

119A Johnston St, Collingwood VIC 3066

With more than 15,000 titles in stock, Basement Discs specialises in pop, rock, country, folk, jazz, R&B and soul, but can also cater to other tastes. The team loves sharing its passion and knowledge of music and consistently aims to stock the finest and most interesting range possible.

Wax Museum Records

Shop 2, Campbell Arcade, Degraves St, Melbourne VIC 3000

Vinyl Space

Explore at: 24 Block Pl, Melbourne VIC 3000 Open hours: Monday Tuesday Wednesday Thursday Friday Saturday Sunday

Contact 10am – Closed 10am – 10am – 10am – 10am – 10am –

5pm 5pm 5pm 5pm 4pm 4pm

Vinyl Space has a wide variety of second hand and new vinyl records and CD’s.

www.basementdiscs.com.au 03 9654 1110

A comprehensive collection of records, sourced both locally and internationally, sit in the shop’s cabinets.

Stock ranges from the usual record-store staples – Dylan, Bowie, Zappa and Springsteen – to more unique hip-hop, Afro and soundtrack titles. Most is second-hand, though the number of new pressings is growing by the week.

Wax Museum Records

Explore at: 119A Johnston St, Collingwood VIC 3066 Open hours: Monday Tuesday Wednesday Thursday Friday Saturday Sunday

Contact Closed 10:30am – 4:30pm 11am – 6pm 11am – 6pm 11am – 6pm 11am – 6pm 11am – 6pm

www.vinylspace.com 0415 640 520

Good chunks of the store are dedicated to hip-hop, both foreign and local, as well as soul, funk, jazz, beats and electronic styles. Paired with a generous lashing of the weird (think Anime soundtracks, ambient experiments and sound art) and you’ve got a shop stock worth writing home about.

Explore at: Shop 2, Campbell Arcade, Degraves St, Melbourne VIC 3000 Open hours: Monday Tuesday Wednesday Thursday Friday Saturday Sunday

Contact 12pm – 12pm – 12pm – 12pm – 12pm – 12pm – Closed

6pm 6pm 6pm 6pm 6pm 5pm

www.waxmuseumrecords.com 03 9663 6310

The Wax Museum label has also been making moves, including early gold from Inkswel, local output by Dyl Thomas, Aoi and Splendour – right through to recent contributions by Plutonic Lab, Guilty Simpson and Count Bass D.

There’s also a heap of other musical goodies for sale, including thousands of eclectic CDs, books and cassettes.

St

Vinyl Space

St

Brun swic k St

Nich olas

Carlton Gardens

The Basement Discs

The Basement Discs

Sw an st

St Partrick’s Cathedral

ab et

St

El iz

on

State Library Victoria

s St Fl in

de rs

Wax Museum Records

St

23

24

25

26

27

Record Stores

3 Co llin

Record Stores

Fitzroy Garden

The Basement Discs

1

Record Stores

Record Stores

h St

Parliament House

28

29

Memories Keep your memories here as evidence to show the next generation.

Memory goes here

Memory goes here

Time flies, Memories remains.

Memory goes here

30

27

Mock Up

28

Mock Up

29

Mock Up

30

Stage 2

Tourist website

Contents Website Analysis

33

User Persona

35

34

36

37

Mobilee Analysis

Inspiration

Print to Digital Redevelopment

Low Fidelity Wireframes

Development Progress

Digital Wireframe

42

40

41 User Flow & Animation

43

38

Mobile Adaptation

39 Site Maps

Final Desktop Overview

45

44 Map Redevelopment

References

48

47

46 Final Mobile Overview

Mock Up 32

Inspiration

I have looked up a retro theme for my webpage and app design. My selective stores are based on vintage theme stores in Melbourne. The design of the vintage is eye-catching and unique. For this inspiration, I aim to play with colours, especially with high contrast colours and monochromatic colors to correspond to my guidebook.

33

Website Analysis

Website: www.tnvacation.com

Website: tdhcreative.com

Website: www.nycgo.com

•

• • •

•

• •

Love the overlay colour on the image. Create a high contrast witht the text and logo in the front.

Using different typeface to create hierarchy.

Overlay the menu on the image by lower the opacity and it works well.

The consistency of using colour pallete.

The menu is too big and draw too much attention.

Like the contrast of the colour and a variety of using typefaces and illustrations in the menu bar.

• •

The chosen typeface is hard to create hierarchy because it’s too bold The website is too plain and boring Don’t have much interesting interaction nor effect.

34

Mobile Analysis

Website: www.tnvacation.com

Website: tdhcreative.com

Website: www.nycgo.com

• • •

• •

•

Create hamburger bar to chuck all of the menu The image comprise smaller as well as the font size Align images and information into one vertical line.

Create hamburger bar to chuck all of the menu The images are bigger and more cohesive with the menu bar

• •

The images are compressed smaller and add more text which is unnecessary.

Good idea by adding more icon like narrow which is easy to navigate the user to find the information The navigator bar is overlay the page which isn’t really appealing.

35

User Persona

For the target audience, I want to remain the same as my guidebook, the passionate and adventurous explorers who love the vintage aesthetic.

As nowadays, the user using the internet is skyrocketing, I want to insist on the users who are frustrating finding fun spots in Melbourne. The user persona “Galik Rolvinski” has been created to represent the users’ struggle seeking a place to explore, precisely a vintage aesthetic site.

Moreover, the website also aims to help introverted people be more extroverted and share their stories with others.

36

Print to Digital Redevelopment

It is challenging to work on different document size ratio.

For my guidebook, I worked on a square format (1x1).

However, for the website development, I have to on rectangle format 16x9 vertically and horizontally. Most importantly, I want to maintain most of the same design elements as my guidebook as it has images as a hero of the design.

Desktop 16x9

Mobile 16x9

Guidebook 1x1

37

Low Fidelity Wireframes

There are rough sketches on photoshop. That could give me some rough idea to create and visualize the website. The website is image-based. I want to use all the photography I took from each location and edit them into vintage filter look. The aim is to make the website easy for user to navigate and straightforward. There are a lot of effect that I aim to run on the website, however, I doubt on myself if I could do it in a certain amount of time since I’m new to the program, Adobe Xd.

Home screen

Log in page

Map

Store pages

Blog pages

38

Site maps

The website aims to help the users easy to explore the vintage stores in Melbourne. It will provide the information of each store, including opening hours, store information, location, and contact. Moreover, there will be a variety of images of each store to insist the users sense the place.

Also, there will have suggestions of each place to promote or link from one place to another to help users to explore more from the website.

Page count: 20

Digital Wireframe

This is for website page. For the digital wireframe, I play around with the composition of the layout. I made them more neat and add more text to visualize the website.

40

User Flow & Animation

This is for the website page. For the digital wireframe, I play around with the composition of the layout. I made them neater and added more text to visualize the website.

41

Development Progress

Click logo to go back to home page

Photo gallery Click to review images

Drop down menu Hover to get more options

Font: Fashion Stamp Size: 36pts Font: Fashion Stamp Size: 100pts Font: Fashion Stamp Size: 20pts Collage image edited in photoshop

Scroll

Font: Fashion Stamp Size: 20pts Font: Fashion Stamp Size: 48pts Font: Helvetica Neue Size: 16pts Photography add warm filter and noise to get more vintage effect

Store page 42

Mobile Adaptation Exit icon

Hamburger Menu

click to get more options

Font: Fashion Stamp Size: 24pts

Font: Fashion Stamp Size: 16pts

Scroll

Font: Helvetica Neue Size: 12pts

Font: Fashion Stamp Size: 16pts

Back button

Home button User account

43

Map Redevelopment

According to my guidebook, I made an individual map for each category. However, for the website, I combined every store into one map page. It’s scrollable and be able to find every store on the website. There are 3 different icons represent the different category. The users can click on each icon to reveal the location and name that they want to go. Once they click on the name they want to go to, the website will navigate them to the store page to get more information.

Click to reveal the name and location

Store name and location

44

Final Desktop Overview

The final desktop prototype with interactions.

45

Final Mobile Overview (Huawei P20 Pro)

The final mobile prototype with interactions.

46

Mockup

47

References

Page 5: Target Audience https://unsplash.com/photos/KdNWcGqDhi0 https://unsplash.com/photos/644AhjsZNQs Page 6 – 8: Visual Research https://www.webfx.com/blog/web-design/vintage-graphic-designs/ https://technofaq.org/posts/2016/07/modern-retro-graphic-design-style/ https://society6.com/product/rock-roll-record_print?utm_source=pinterest&utm_medium=social#s6-7068828p4a1v45 https://www.pinterest.com.au/pin/393783561173358763/ https://www.pinterest.com.au/pin/28288303900514130/ https://creativemarket.com/blog/70s-fonts?u=danik.fedirko https://www.itl.cat/wallview/iTRRRow_retro-vintage-aesthetic-quotes/ https://www.pinterest.com.au/pin/701013498238435994/ https://design.tutsplus.com/articles/42-best-halftone-actions-patterns-brushes-and-more-for-photoshop-and-illustrator--cms-33088 https://www.pinterest.com.au/pin/849491548444262012/ https://www.pinterest.com.au/pin/796503884073401518/ https://www.pinterest.com.au/pin/185703184624820250/ https://www.pinterest.com.au/pin/268104984052407407/ https://www.pinterest.com.au/pin/526147168951525848/ https://www.pinterest.com.au/pin/737816351432231056/ https://www.pinterest.com.au/pin/399131585735347536/ https://www.pinterest.com.au/pin/122230577375643592/ https://www.pinterest.com.au/pin/414260865697524100/ https://www.pinterest.com.au/pin/411586853424572834/ https://www.pinterest.com.au/pin/1548181134642160/ https://simakterus.com https://www.pinterest.com.au/pin/306596687136965462/ https://www.pinterest.com.au/pin/12947917669553185/ https://www.pinterest.com.au/pin/468867011214749172/

Page 32: Inspiration http://designbeep.com/2013/08/14/how-to-add-retro-and-vintage-look-to-your-website/ https://www.pinterest.com.au/pin/51439620717124689/ https://www.freepik.com/free-vector/retro-web-elements_774571.htm https://www.freepik.com/free-vector/retro-web-element-collection_846150.htm https://in.pinterest.com/pin/262334747029533710/ https://idevie.com/design/trends/vintage-is-back-in-trend-best-retro-website-designs https://www.awwwards.com/sites/josh-and-donny-1 https://smashinghub.com/20-best-ecommerce-web-designs.htm https://saddlebackleather.com 1http://radio.nymoon.com Page 33–34: Website and Mobile Analysis https://www.tnvacation.com https://www.nycgo.com http://tdhcreative.com Page 34: Mobile Analysi http://dsignbeep.com/2013/08/14/how-to-add-retro-and-vintage-look-to-your-website/ Page 35: User Persona https://unsplash.com/photos/X6Uj51n5CE8 Page 46: Mockup Laptop: https://unblast.com/free-macbook-air-mockup-2020-psd/ Mobile: https://www.pngitem.com/middle/iiTwxTi_huawei-p20-pro-png-image-free-download-searchpng/ Desktop: https://unblast.com/free-imac-mockup-sketch/

Page 14: Textual Content B Lucky & Sons - What’s On. (2021). Retrieved 13 April 2021, from https://whatson.melbourne.vic.gov.au/eat-and-drink/b-lucky-sons Bartronica - What’s On. (2021). Retrieved 13 April 2021, from https://whatson.melbourne.vic.gov.au/eat-and-drink/bartronica Out of the Closet - What’s On. (2021). Retrieved 13 April 2021, from https://whatson.melbourne.vic.gov.au/shop/out-of-the-closet Pixel Alley - Broadsheet. (2021). Retrieved 13 April 2021, from https://www.broadsheet.com.au/melbourne/fitzroy/bars/pixel-alley RetroStar Vintage Clothhing - What’s On (2021). Retrieved 13 April 2021, from https://whatson.melbourne.vic.gov.au/shop/retrostar-vintage-clothing The Basement Discs - What’s On (2021). Retrieved 13 April 2021, from https://whatson.melbourne.vic.gov.au/shop/the-basement-discs Vintage & Pre Loved: Vintage Sole - beat (2021). Retrieved 13 April 2021, from https://www.beat.com.au/the-melbourne-guitar-show/ Vinyl Space - Broadsheet. (2016). Retrieved 13 April 2021, from https://www.broadsheet.com.au/melbourne/collingwood/shops/vinyl-space Wax Museum Records - The Vinyl Factory (2016). Retrieved 13 April 2021, from https://thevinylfactory.com/features/the-worlds-best-record-shops-009-wax-museum-melbourne/