Shampoo Bars EN

I BELIEVE IN THE TRUTH OF THE INEXPLICABLE, IN THE COMMON SENSE OF STONES, IN THE LUNACY OF FLOWERS.

based on What I Believe by J. Ballard

INSPIRATION Essential Haircare is the line created to represent our values and good intentions, with active ingredients from Slow Food Presidia chosen to promote biodiversity as a natural asset for future generations. Essential Haircare, however, is born with another important feature: the content is more important than the container; good and beautiful formulas that triumph over packaging. This line introduced the concept of low-environmental-impact packaging, due to the smaller quantities of materials needed and used, as it can be reused.

Once the product has been used up, it can, in fact, become a handy receptacle for anything you wish to keep or store, triggering for the first time the need to think about reuse, even before recycling.

From now on, the formulations of the Momo, Dede, Love and Volu shampoos are also available in a new, solid form, wrapped in essential packaging, made just of paper and fully recyclable. Solid Essential haircare shampoos are as creamy and gentle as their liquid versions, but they travel better, take up less space, and are wrapped in virtuous packaging, as it consists in their package leaflet.

FORMULAS We have given value to the goodness of every single formula, enriching it with active ingredients from Slow Food Presidia farms in Italy through which we help protect our planet’s biodiversity.

The formulas of Essential Haircare solid shampoos are free from sulfates and silicons and also contain high percentages of easily biodegradable ingredients, while combining performance and sustainability.

Our dermatologically tested solid shampoos are typically formulated with a skin-like pH and delicate surfactants for particularly gentle cleansing that respects the balance of hair and scalp. Based on this formula, the Essential Haircare solid shampoos can be enriched with conditioning agents to give softness to the hair, as well as improving workability and pleasantness of use.

Each family of Essential Haircare shampoo bar promises a specific benefit: hydration, volume, discipline, daily gentleness. They all keep the promise implied by their name, with the common goal of gently cleansing the hair and, as a result, give it silkiness and firmness.

ENVIRONMENTAL SUSTAINABILITY

The solid shampoo bars are packed in fully recyclable wrappers, made of 100% FSC paper from responsibly managed forests. This lightweight, minimal packaging is ideal to contain solid shampoos with artisanal simplicity. The inside features a precious virtue: practical tips to make the most of shampoo bars and optimise their duration, thus preventing any kind of waste.

The CO₂ generated by the raw materials, production, packaging, transport, and final disposal of the solid shampoos is offset through the EthioTrees reforestation project, supported

by Davines. The EthioTrees project supports the regeneration of soil and forests in Ethiopia’s northern region of Tigray, in the Tembien Highlands, that are at risk of desertification.

PROTECTION OF BIODIVERSITY

Cascia, Perugia the farm of Mr. Daniele Giovannoli

Caprauna, Cuneo the farm of Mrs. Donatella Ferraris

Serranova di Carovigno, Brindisi the Calemone farm of Mr. Mario di Latte

Orbassano, Torino the farm of Mr. Giancarlo & Doriano Pozzatello

Salina Island, Messina the farm of Mr. Salvatore D’Amico Dattilo, Trapani the farm of Mrs. Francesca Simonte Paceco, Trapani the salt pond of Mr. Carmelo Culcasi Villalba, Caltanissetta the farm of Mr. Francesco Di Gèsu

Ficarra, Messina the farm of Mr. Carmelo Messina Noto, Siracusa the farm of Mr. Carlo Assenza

Essential Haircare confirms its original values, renewing its commitment towards the environment with a new objective: contributing to the protection of our planet’s biodiversity.

To this end, Davines has decided to work with the non-profit Slow Food Foundation for Biodiversity Onlus joining its Presidia project.

There are more than 400 Slow Food Presidia worldwide, which technically and financially support more than 10,000 small producers so that they can continue growing indigenous plants thus preventing the disappearance of a genetic heritage that has an inestimable biological value.

The purpose is to support local agricultural economies and prevent the extinction of artisanal traditions.

Each family in the Essential Haircare line contains one specific active ingredient from a Slow Food Presidium, which features the story, the face and the name of the person who grew it with care and passion.

WHY CHOOSE ESSENTIAL HAIRCARE SOLID SHAMPOOS?

Our solid shampoos are the conscious choice for those who look for the enduring quality of the Essential Haircare formulations, kept in essential packaging with a low environmental impact, able to offer hair gentleness, silkiness and compactness at the same time: 100% paper wrapping, with minimized use of materials.

100% recyclable packaging.

Produced with a lower logistical and transport impact, thanks to the smaller volume compared to a traditional shampoo.

Highly biodegradable formulas from 97.1% to 97.4%* to minimize impact on the aquatic environment.

Practical use and transport wherever you like, at home, to the gym, on the go...

Duration of use: between 30 and 40 washes**.

1 SHAMPOO BAR

300 ML

*Calculated in accordance with the OECD 301 method which defines as readily biodegradable ingredients which, in 28 days, have degraded to at least 70%. **The number may vary according to hair density, length and washing habits.

HOW TO USE YOUR SHAMPOO BAR?

Wet the solid shampoo with water and work it with your hands to create a soft, creamy foam.

Apply the foam to wet hair and massage until the product is evenly distributed.

Rinse thoroughly and repeat if necessary.

Follow with suitable conditioner if needed.

The feeling on wet hair may be different from what you’re used to with traditional shampoos.

Do not worry. Once dry, your hair will be light, soft and bright.

HOW TO PREVENT WASTE AND MAKE YOUR SHAMPOO BAR LAST LONG?

Do not waste water: remember to turn the tap off during the application of your solid shampoo.

Rinse your solid shampoo after use.

Do not leave your solid shampoo exposed to water and humidity.

Air dry your solid shampoo after use.

Store your solid shampoo in a closed container once completely dry.

WHAT MAKES OUR SOLID SHAMPOOS SO SPECIAL?

Unlike traditional soaps that have a high pH and do not contain conditioning agents, the technology behind the formulas of Essential Haircare solid shampoos is completely different: it allows to use a mixture of particularly delicate surfactants and it has a skin-like pH, for a very gentle but effective cleansing action that can provide compactness and brightness to the hair fibre.

Thanks to this advanced technology, the formulas can be added with a mix of conditioning agents, which are raw materials able to bring softness to the hair and improve its workability, calibrated to meet the needs of different hair types and to create a rich, creamy foam. Some of the conditioners are of natural origin, stem from brassica and are used as a botanical alternative to silicones.

Finally, the formula used allows to enrich our solid shampoos with natural ingredients, such as active ones from the Slow Food Presidia, through which we help preserve biodiversity.

Just like the original Essential Haircare formulation philosophy, the solid shampoos only contain what is essential for the effectiveness of the formulas.

This is why we have chosen to maintain their natural colour, without adding any bleaching agent, in order to minimize the impact on aquatic environment. Any slight colour variation of the product over time is therefore evidence of the authenticity of its formula.

Finally, our products are characterised by high biodegradability: from 97.1% to 97.4%*.

The formulas do not contain sulphates, preservatives, silicones. *Calculated in accordance with the OECD 301 method which defines as readily biodegradable ingredients which, in 28 days, have degraded to at least 70%.

AN ANCIENT TECHNIQUE FOR A NEW, SUSTAINABLE VERSION OF SLOW FOOD EXTRACTS

To ensure optimal performance and maximise the effectiveness of the active ingredients from the Slow Food Presidia, the Davines laboratories have revitalized the ancient technique of organic maceration.

Through a slow, patient process, the most important properties of the natural raw materials from which our Slow Food extracts are derived can be kept unchanged thanks to this technique, which refers to past times and, at the same time, combines the most current scientific knowledge. It also uses sunflower oil as a sustainable and natural alternative to chemical solvents, traditionally used.

THE ESSENTIAL HAIRCARE SHAMPOO BAR RANGE

A compact, complete line to meet the main daily cleansing needs of different hair types.

MOMO/shampoo bar DEDE/shampoo bar

LOVE/shampoo bar

VOLU/shampoo bar

With Yellow Melon extract, With Red Celery extract, Slow Food Presidia Slow Food Presidia

With Olive extract, Slow Food Presidia

With Turnip Root extract, Slow Food Presidia

Moisturizing solid shampoo Delicate daily solid shampoo Smoothing solid shampoo for Volume enhancing solid for dry or dehydrated hair. for all hair types. coarse or frizzy hair. shampoo for fine or limp hair.

How to use: wet the solid shampoo with water, rub on to palms to create lather and apply on wet hair. Rinse thoroughly and repeat if necessary. Apply the most suitable conditioner if needed.

MOMO/shampoo bar

With Paceco Cartucciaru Yellow Melon extract, Slow Food Presidium.

Rich in water, vitamins and mineral salts, it gives prolonged hydration.

In the early 17th century the growing of melons was very common in the agricultural villages near Trapani, Italy. After the late harvest, melons were stored on terraces or hung on balconies until Christmas when, once sliced, they were enjoyed for their sweetness and juiciness. To protect the Presidium, after obtaining the extract, the melon seeds are sent back to Mrs. Simonte so she can plant them again.

Producer: the farm of Mrs. Francesca Simonte from Dattilo, Trapani.

Solid shampoo to give hydration, softness and lightness to your hair.

DEDE/shampoo bar

With Orbassano Red Celery extract, Slow Food Presidium.

Rich in mineral salts, it has a remineralising effect on the hair.

The story of the red celery from Orbassano began in the 17th century when Anne Marie d’Orléans, Duchess of Savoy, brought purple celery from Tours with her from France which was more flavourful and tender than the celery then grown in Piedmont.

Over the years the French purple celery adapted well to the vegetable gardens surrounding the city of Turin and developed the characteristic red colour of the stalks.

Producer: the farm of Mr. Giancarlo and Mr. Doriano Pozzatello from Orbassano, Turin.

Gentle solid shampoo, ideal for frequent cleansing.

LOVE/shampoo bar

With Minuta Olive extract, Slow Food Presidium.

Rich in fatty acids and vitamins, it has an elasticising and softening action.

The Nebrodi mountains, the large “green heart” of Sicily, are the ideal habitat for a rare and ancient Sicilian olive cultivar, the Minuta. Unlike other Sicilian oils, the Minuta olive oil is very delicate and rich in subtle fruity notes with floral aromas.

It is highly nutritious with a high concentration of polyphenols and vitamin E. The centuries-old olive groves, which are still producing, are evidence of the historical significance of Minuta olives in the area.

Producer: the farm of Mr. Carmelo Messina from Ficarra, Messina.

Smoothing solid shampoo to gently cleanse your hair and give it discipline and softness.

VOLU/shampoo bar

With Caprauna Turnip Root extract, Slow Food Presidium.

Rich in minerals such as phosphorus, iron, calcium and vitamins A, B and C, it gives body and volume to the hair.

The area of the municipality of Caprauna is characterised by an incredible expanse of ancient dry-stone terraces. In the past, farmers used to grow turnips on the same land where wheat had been harvested to promote crop rotation and prevent soil “exhaustion”. Thanks to the altitude and the cool, damp climate, turnips grew in optimal conditions and with a particularly mild flavour.

Producer: the farm of Mrs. Donatella Ferraris from Caprauna, Cuneo.

Volumizing solid shampoo to gently cleanse your hair, making it soft and light.

www.davines.com @davinesofficial

cod. A5075 rev. 00