OI EN

ABSOLUTE BEAUTY

The OI line was developed by the Davines Research Laboratories to offer absolute beauty for all hair types.

The OI line is the result of the balance between sensorial experience, versatility and efficacy, offering absolute beauty treatments while fully respecting people and the environment.

All the products in the OI line contain oil extracted from Roucou, a plant native to the Amazon, also known as ‘Annatto’. The oil that is extracted from Roucou seeds, rich in carotenoids, with protective antioxidant actions, that help to reduce the damage by external aggressors.

OI line references are produced and packaged in the Davines Village with 100% energy from renewable sources and compensated CO₂. OI bottles and jars are made of post-consumer recycled plastic.

All OI packaging is recyclable. Carbon offset packaging by adhering to EthioTrees, a proprietary CO₂ compensation project. The carbon dioxide emissions generated by the production of the packaging are offset by the protection and reforestation of nature reserves in the northern region of Tigray in the Tembien Highlands, Ethiopia, which is at risk of desertification.

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OI LIQUID LUSTER 300 ML Fast acting liquid rinse-out treatment visibly transforms hair in a single use.

Formulated to smooth the hair cuticle, hair feels healthy, shiny, and silky. It’s the ideal treatment for whenever you need a boost of shine and silkiness, in no time!

6X SHINIER HAIR*, 3.5 X SILKIER HAIR**, EXTREME SOFTNESS*** ACTIVE INGREDIENTS

Roucou oil: with antioxidants, helps to reduce the damage by external aggressors.

Alpha-hydroxiacid from grape must: closes the hair cuticles and promotes compactness contributing to the extra shine effect.

Cardoon Oil: a biodegradable light oil that is able to promote shine and manageability to the hair.

HOW TO USE

After shampooing, squeeze out excess water from hair. Section and apply directly to hair fully saturating from midlengths to ends. Rinse out and follow with conditioner or mask only in case of need. See dose marker amounts on side of bottle. Apply one dose (20 ml) for short hair and 2 doses (40 ml) for long hair. Add an extra dose for very long hair or very curly hair.

*Instrumental test on hair locks, hair shine increase, OI Shampoo + Liquid Luster vs OI Shampoo only. **Instrumental combing test on hair locks, OI Shampoo + Liquid Luster vs OI Shampoo only. ***Self-evaluation of 63 volunteers worldwide.

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OI SHAMPOO

OI CONDITIONER

Gentle shampoo designed to give amazing softness, shine and body to the hair.

Conditioning cream designed to give amazing softness, shine and body to the hair; it accelerates the drying process and protects the hair structure from damage caused by the heat of blow dryers and straighteners or by mechanical stress.

ACTIVE INGREDIENTS

ACTIVE INGREDIENTS

Roucou oil

Roucou oil

12 ML, 90 ML, 280 ML, 1000 ML

Active ingredient extracted from rose oil: with a very strong shinegiving power due to its high refractive index (1.55 ).

HOW TO USE Apply evenly to hair and scalp and gently massage. Rinse and repeat application if necessary. Rinse off thoroughly.

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12 ML, 75 ML, 250 ML, 1000 ML

Apricot butter: with emollient and moisturising properties, rich in vitamins A and C. Conditioning agent derived from cellulose: gives softness to the hair structure.

HOW TO USE Apply evenly to shampooed and towel dried hair, working section by section.

Leave in for 2-3 minutes, then comb through. Rinse off thoroughly.

OI HAIR BUTTER 12 ML, 75 ML, 250 ML, 1000 ML Nourishing hair butter for all hair types with an immediate cosmetic effetc. Provides shine and softness to hair, with a smoothing anti-frizz effect.

ACTIVE INGREDIENTS

HOW TO USE

Roucou oil

Warm product onto the palm of your hand before applying.

For medium to thick hair: apply product on towel-dried hair and leave in for 5-10 minutes. Proceed to rinse well.

For medium to fine hair: apply on dry hair and leave in for 10 minutes.

Proceed to rinse well and shampoo as usual.

For an extra nourishing boost: a p p l y b ot h b e fo r e a n d a f te r shampooing as noted above.

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OI ALL IN ONE MILK 4 ML, 50 ML, 135 ML Leave-in spray treatment that provides a multitude of benefits: • Gives shine, softness and silkiness • Excellent detangling and moisturizing power • Controls frizz

• • • •

ACTIVE INGREDIENTS

HOW TO USE

Roucou oil

Apply 10-15 sprays to washed, towel dried hair. Proceed with dr ying.

Depending on hair type, increase or decrease the number of sprays. In case of difficult hair, apply OI All In One Milk after OI Conditioner. In case of particularly dehydrated hair, apply OI All In One Milk as a moisturizing finish on dry hair, spraying onto palms to distribute evenly through lengths and ends.

Provitamin B5: deeply moisturizes hair.

Functional amino complex: gives an extraordinary conditioning effect, leaving the hair soft yet resistant to stress. Offers protection to damage caused by heat.

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Gives body without weighing hair down Great for blow drying, Protects from heat Extends the duration of styling treatments

OI OIL 4 ML, 50 ML, 135 ML Formula designed to give extraordinary softness and shine to the hair, with an effective detangling and anti-frizz action.

The film-forming properties of the oil, together with an intense antioxidant and anti-free radical action, protect the structure of hair without weighing it down and considerably reduces drying time.

ACTIVE INGREDIENTS

HOW TO USE

Roucou oil

Styling: apply 2-3 pumps of product evenly to the lengths and ends of towel dried hair. Proceed with drying.

Finishing: apply approximately 2-3 pumps of product to lengths and ends of dry hair. For fine hair: use 1 pump of product; for normal hair, start with 2 or 3 pumps and add more only if necessary.

Latest generation blend of oils: breathable silicone oils that create a protective film on the hair structure without affecting the performance of subsequent treatments. Versatile product for all hair types.

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OI BODY WASH 12 ML, 280 ML Shower gel that gently cleanses the skin, giving softness and hydration.

Its creamy foam and luxurious fragrance make the daily beauty ritual an extraordinary pampering experience.

ACTIVE INGREDIENTS

HOW TO USE

Roucou oil

Apply the product to wet skin with your hands or using a sponge. Massage and rinse.

Blend of gentle surfactants: for a deep cleansing action and luxurious lather.

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OI HAND BALM 75 ML Nourishing beautifying hand cream. The special formulation protects skin from damage caused by sun, wind and cold and provides long lasting hydration*.

Suitable for all skin types, it gives the final touch to your everyday absolute beauty ritual. A gentle touch of beauty that leaves your hands soft and silky.

ACTIVE INGREDIENTS

HOW TO USE

Roucou oil: thanks to the high concentration of beta-carotene and ellagic acid, helps to neutralize free radicals, prevents aging and maintains the elasticity of the skin.

Apply to hands and gently massage until fully absorbed. *Moisturizing of the upper layers of the epidermis.

Glycerin: natural derived ingredient with outstanding moisturizing and softening effect.

Olive oil: natural derived ingredient with extraordinary nourishing and restoring effect, for long-lasting moisturization.

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ABSOLUTE BEAUTY TIPS FOR USE AT HOME

To enhance the efficacy and versatility of the OI family, we have designed a few tips for treatments and product combinations to use at home. Experiment with the options that best suit your needs for a pampering personalized beauty experience.

WANT SILKY, SOFT, SMOOTH HAIR?

After shampooing apply OI Liquid Luster directly to hair fully saturating from mid-lengths to ends. Rinse out and follow with OI Conditioner or OI Butter in case of need. Finish with OI Milk or OI Oil to perfect your blow-dry.

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WANT FULL BODY & SHINE FOR FINE AND DEHYDRATED HAIR?

For hair that needs hydration and plumpness, apply Naturaltech Replumping Shampoo follower by OI Liquid Luster for immedaite softness. Follow with Replumping Conditioner, and finally Replumping Hair Filler Superactive.

DO YOU WANT BRIGHT, NOURISHED AND HYDRATED HAIR WITH A LONG-LASTING STYLE?

MEDIUM TO FINE HAIR IN NEED OF REPAIR, NOURISHMENT AND VOLUME?

DO YOU HAVE COARSE OR DRY HAIR THAT NEEDS EXTRA LUXURIOUS NOURISHMENT WITH WORKABILITY AND AN ANTI-FRIZZ EFFECT?

LOOKING FOR AN AT-HOME OPTION FOR A TOUCH OF COLOR WITH A NOURISHING EFFECT OR EXTRA HYDRATION?

After shampooing with Nourishing Shampoo, apply OI Liqiuid Luster for deep shine. Proceed with Naturaltech Nourishing Vegetarian Miracle Conditioner (for fine hair) or Mask (for thicker hair).

Finish with Nourishing Keratin Sealer for longlasting shiny hair.

For a mane that’s difficult to tame, some extra nourishment will help. Apply OI Hair Butter to dry hair before shampooing and repeat the application on towel-dried hair after shampooing. After rinsing, distribute OI Oil on lengths and ends, to speed up the blow-dry and give an extra touch of shine and frizz protection.

For a treatment that’s light yet gives nourishment and shine, apply OI Hair Butter to towel-dried hair, leave on for 5-10 minutes and rinse. Before blow-drying, apply Liquid Spell Reinforcing Bodifying Fluid for a repairing boost of strength and volume.

When you want to revive and brighten natural or cosmetic hair color, mix the shade of Alchemic Conditioner that’s best suited for your hair with the OI Hair Butter for a nourishing treatment, or with the OI Conditioner for extra moisture hydration.

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