Saint Basil Academy (SBA) is a 9-12, girls’ day school in Jenkintown, PA. The new viewbook was designed to capitalize on SBA’s current admissions success and improve upon it by increasing interest among prospective families (even as changing demographics result in smaller numbers of high school-age students), demonstrating the advantage of an SBA education and showing what makes it distinct from its chief competition. By positioning SBA as a warm and welcoming place through design, photography and copy, it succeeded in conveying one of the school’s greatest strengths and helped to bring more right-fit families to their door. Designed by David Beagin.