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A BUSINESS IN 2023: BRANDING TIPS

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Branding is a vital part of establishing a start-up business. Several factors will determine how a business goes about branding, which are informed by the market research it has conducted.

When it comes to branding, a business needs to take into account its target audience, product, unique selling point (USP), the platforms it will use to advertise, and the platforms its competitors use to advertise.

STARTING A BUSINESS IN 2023: BRANDING TIPS

What to Consider When Branding

When it comes to branding, a business needs to take into account its target audience, product, unique selling point (USP), the platforms it will use to advertise, and the platforms its competitors use to advertise.

Branding usually consists of materials (such as a logo, brand colors, and promotional imagery), the tools deployed to carry out this marketing (such as Instagram or Facebook advertising tools), and the channels used.

The Importance of Consistency

Ensuring consistency across all branding channels and marketing tools is important to make sure that the nature of the business is clear to customers and that a clear brand ‘voice’ is established and maintained. From the design pattern to the font used, it’s best to choose a branding style and stick to it.

Providing Focus

As well as ensuring the business is portrayed in the best possible light to customers, effective branding also helps to keep employees on the same page too, as they will better understand the business’s goals and objectives.

For more information about setting up a new business, visit the blog of David Mouko Elizaphan Omaanya.

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