2 minute read
Our Italian Adventure
Julia with Roberto Coin and Peter Webster at Roberto's home in Vicenza, Italy.
David & Julia in Italy
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Invaluable
It didn’t take long to accept an all expense paid trip, as the guest of the President of VicenzaOro, to the Italian jewelry trade show. The opportunity was invaluable. Along with 25 other American jewelry retailers we started our trip in Cortina, nestled in the Dolomite Mountains. Winding our way through miles and miles of breathtaking views and vineyards, we traveled to Verona and Vicenza. Once in Vicenza, we attended VicenzaOro for several days, seeing a mind bending number of pieces of exquisite jewelry. While we were there, we also had the honor of being dinner guests of Pilar and Roberto Coin, in their home in Vicenza.
Training
Our education was a combination of formal and informal. We were all treated to a presentation of jewelry trends for 2014. I couldn’t take notes fast enough to capture it all, but getting to hear about what to expect and then to get to see examples of it at VicenzaOro was priceless.
The informal training was ongoing throughout the week, as we met with our fellow travelers multiple times each day, eagerly sharing what we each saw and learned — pieces that were a must see and other trend spottings. There were over 1600 designers at the show, so it was extremely helpful to have feedback from 25 others stores.
Awe Inspiring Jewelry
It was a true treasure hunt. Not only were many of the recognizable designers there, but with pieces you can only see in Italy; there were thousands of companies, with jewelry that took your breath away. (Yep, still dreaming about some of them.)
To summarize — innovative creativity that is exquisitely and beautifully executed; a blending of the technology and best techniques in unique and creative craftsmanship.
Bringing the Love Home to You
In spite of being overwhelmed by the beauty of Italy, the jewelry and the people, the most important question we kept addressing was “how is this relevant to our clients”?
Being able to do on site research in the jewelry fashion capital of the world allows us to be more savvy buyers. Knowing the trends two years in advance, prepared us to know what to look for and then be able to ask the right questions. So, when you are ready to celebrate an occasion or add to your jewelry wardrobe, we’ll not only have the right product mix, but more confidence in helping you make your selection.
Julia and David with a few of the other retailers who had traveled from the US.
Julia in front of the VicenzaOro sign.
Julia and David with Roberto Ditri, President of Fiera di Vicenza, International Gold and Jewelry Show.
