2022 David Austin Roses Wholesale Brochure

2022 D AV I D AU S T I N R O S E S WHOLESALE COLLECTION

Welcome to the Partnership Programme

Here at David Austin Roses, we are looking ahead and planting a little positivity for 2022 with our wholesale rose collection. Hand selected, this collection features our best varieties developed over our 60 years of breeding expertise. Amongst our unique collection of English Roses you will find a wide palette of colours, a variety of plant and bloom sizes, styles and fragrances to suit any garden.

This year, the David Austin wholesale team are looking forward to working closely with our Partnership Stockists to bring the David Austin experience to your customers. From our signature green recycled 6 litre pots, to our informative, consistent plant information, your customers will enjoy the David Austin quality and values that makes us one of the largest rose breeders in the world.

GROWN IN OUR FIELDS, WE DO OUR BEST TO BREED AND STOCK THE VERY BEST ROSES FOR YOUR CUSTOMERS TO ENJOY.

Working in partnership with you to bring the very best roses to customers worldwide.

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David Austin Rose Fields, Shropshire, UK

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W E TA K E E V E RY C A R E T O B R E E D AND GROW THE BEST ROSES.

Our iconic green pots and classic golden seal are a trusted symbol of horticultural heritage and quality.

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Breeding greenhouse, Shropshire, UK

We are David Austin Roses C R A F TS M E N , FA R M E RS , H Y B R I D I STS , RO S E E X P E RTS

i.

LEGACY

It has been 60 years since David Austin Snr. first introduced English Roses to the world, and in doing so changed the face of an industry. His legacy is felt in the millions of gardens across the world that bloom every year with his creations. By being a David Austin Partnership Stockist you are part of our story.

iii.

FARMING

We are incredibly proud of our horticultural heritage. Our roses are still grown today on our family farm in Shropshire, using traditional and intricate techniques, many still carried out by hand.

ii.

I N S P I R E D BY N AT U R E

From a simple fascination with nature and a love for roses, David turned his passion into a global business, with his English Roses sold in garden centres worldwide. Inspired by the beauty and fragrance of Old Roses, he set out to craft a rose with similar characteristics, but which benefitted from the health, repeat flowering and array of colours found in Modern Roses.

iv.

BREEDING

Combining true craftsmanship, nature and expertise, each English Rose goes through 13 years of trial and development before being released. We are continually building on our decades of breeding expertise and we offer our best performing English Rose hybrids to our Partnership Stockists. As a result, you can be sure that your customers will purchase our very best varieties.

Working in Partnership with You A S A PA RT N E R S H I P S T O C K I S T O F D AV I D A U S T I N R O S E S YO U C A N B E C E RTA I N I N T H E Q U A L I T Y O F O U R P L A N T S .

OUR AIM IS TO WORK WITH STOCKISTS WHO CARE FOR OUR PLANTS AND PLANET AS MUCH AS WE DO.

Together we can ensure your customers get the best experience when they buy a David Austin English Rose.

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We are committed to change E T H I C A L LY, R E S P O N S I B LY, S U S TA I N A B LY

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ii.

PLANTS

The health and well-being of our plants is at the core of everything we do. Our goal today remains the same as it did at the beginning; to develop the healthiest roses possible without compromising their beauty, fragrance, grace and most importantly, their charm. Above all, we love roses and we want to see them thrive.

iii.

Our plants are created by highly skilled craftsmen, grown by our farmers, delivered to you, and then taken home to be loved by your customers.

PLANET

We have a deep rooted love of nature and we are committed to doing all we can to protect and preserve it. We have a unique reliance on the natural environment; the quality of our roses depend on it.

We are committed to treading more lightly on the planet.

PEOPLE We take great pride in the fact that our plants bring joy to people, and with our profits we work to ethically extend that joy and give back to causes we believe in.

P L A N T I N G P O S I T I V E LY

for the planet

Our green pot is made in the UK from 98% recycled material and is recyclable.

We are continually working to reduce water wastage, harvesting rainwater from our roof spaces and watering our rose stock using a closed loop system sourced from our reservoir, where any water not needed by our plants is recycled back into the system. Our greenhouses are heated using a biomass boiler.

We are actively working to increase our use of IPM to naturally keep our stock healthy, reduce chemical use and encourage beneficial predators. As part of our commitment to pollinators we have a number of hives producing honey on site and do not use neonicotinoids.

O F F E R I N G YO U A N D YO U R C U STO M E RS A G R E E N E R P RO D U C T

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W E U S E S U S TA I N A B L E T E C H I N Q U E S W H E R E V E R P O S S I B L E

100% natural budding patches being used in the fields, Shropshire, UK

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English Roses are the highlight in any garden COLOUR, FRAGRANCE & BLOOMS ALL SUMMER LONG

i.

COLOUR

Our roses come in a wide spectrum of colours, from vibrant hues to soft tones and everything in between. There is a rose to suit any style or planting scheme.

iii.

LONG FLOWERING

Repeat flowering roses are one of the longest flowering plants in the garden; producing colourful, fragrant blooms from June to November.

v.

VA R I E T Y

There are so many ways to include English Roses in gardens and outdoor spaces due to their diverse range of shapes and sizes; from many petalled shrubs to climbers with masses of single blooms.

ii.

FRAGRANCE

Famed for their wonderful fragrances, the scents of English Roses are diverse and intoxicating. There is nothing quite like the scent of a rose garden in mid-summer.

iv.

E A SY TO G R O W

English Roses are particularly robust plants and are easy to look after. Over our 60 years we have been continually striving to produce ever healthier roses.

vi.

LONG LIVING

Flowering year after year, a single rose can live for two decades or more, making them a worthy investment for any garden and a great purchase for your customers.

The most alluring aspect of David Austin roses is simply their beauty.

Little else compares.

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Tranquillity, Wynyard Hall, County Durham, UK

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Signature Look as Standard IF YOU LOOK GOOD, WE LOOK GOOD. WE WANT TO HELP YOU PROVIDE THE BEST DAVID AUSTIN ROSE EXPERIENCE TO YOUR CUSTOMERS.

All of our roses come planted in our classic green and gold pot with their variety slot tag.

We will also send you the appropriate amount of our latest point of sale, free of charge, with your next rose delivery when you complete the point of sale questions within the online order form.

CLASSIC Our signature green pot is now even greener. Immediately recognisable and often imitated, our pot is made in the UK from 98% recycled material and is recyclable. Each rose is potted with a controlled release of food to sustain plant health, and is topped with bark which is a bio-friendly weed suppressant.

Paired with our updated slot tag, our 6 Litre rose product is designed with the customer in mind, with clear concise information and rose care advice.

RRP £30.00

CONSISTENCY From variety slot tags, to bed cards, to point of sale and even online, customers will see the same information displayed in the same format whenever they look at a rose variety’s characteristics.

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C L E A R I N F O R M AT I O N Clear information is key for us. We realise that sometimes too much choice can be overwhelming and for those who may not be green-fingered, buying a rose may seem daunting.

To make a purchase as easy as possible for customers, our variety slot tags are easy to read and feature a large image of the rose bloom for easy identification. Displayed clearly are the name and size of the rose, with the reverse containing ‘Ideal for’ symbols and a characteristics table to help guide customers to select the right rose for them.

To further aid quick selection, our very top varieties feature ‘Best for’ badges to help customers identify roses which are ‘Best for Flowering’, ‘Best for Fragrance’ and ‘Best for Health’.

David Austin Rose bench with full point of sale, Shropshire, UK

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The Little Extras which Make all the Difference A fully stocked and branded David Austin Roses bench is a magnificent sight. With clear messaging and our premium point of sale, it commands attention and stands out from the crowd.

A fully branded presence is known to increase sales significantly.

WE BELIEVE A FULLY BRANDED EXPERIENCE IS BEST FOR YOU AND FOR YOUR CUSTOMERS, WHICH IS WHY WE NOW SUPPLY ALL POINT OF SALE FREE OF CHARGE.

Breeders of exquisite English Roses since 1961

JAMES L. AUSTIN ®

(Auspike) English Shrub Rose

MEDIUM SHRUB 4ft (125cm)

3.5ft (110cm)

P0000 DAR033

BED STRIPS Use on mixed variety benches for clear branding and inspirational images.

BED CARDS Ideal for use on benches to aid variety identification and organisation.

ENGLISH ROSES AVA I L A B L E H E R E R E P E AT F L O W E R I N G

Breeders of exquisite English Roses since 1961

E A SY TO G RO W

FA B U L O U S F R AG R A N C E S

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BRAND BANNER External promotion to make customers aware that you are an approved stockist of David Austin Roses.

HEADER BOARD Helps customers to quickly identify that you are an approved stockist of David Austin Roses.

Get creative with how you display your roses Why not refresh your offering and try one of the following groupings....

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COLOUR

INTEREST

STORY

red & pink apricot & orange yellow & white

great for pollinators ideal for mixed beds pots & containers

literary roses royal connections inspiring women

POINT OF SALE BOARDS Complete the point of sale questions on the online order form and we will send you the appropriate amount of point of sale, free of charge, with your next rose order.

BREEDING

It takes our rose experts 13 years to patiently breed each new English Rose by hand.

BREEDING PACK

EXCELLENCE Our world-leading rose breeding programme has introduced over 200 exquisite new English Rose varieties.

CLIMBING PACK

Rose Breeding Process

Rose Breeding Process

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CLIMBING & RAMBLING ROSES

CLIMBING & RAMBLING ROSES ARE IDEAL FOR

Walls and fences

Make an impact with blooms at eye level by training a climbing or rambling rose up a fence or wall.

Arches and obelisks Covering buildings

Olivia Mortimer Rose Austin Sackler (Ausmixture) (Ausorts)

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FRAGRANCE PACK

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Delight your senses by adding a fragrant rose to your garden.

Fill your garden with the wonderfully strong and varied fragrances found in roses.

Olivia Harlow Rose Austin Carr(Ausmixture) (Aushouse)

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Gabriel Oak® (Auscrowd)

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STARTER PACK

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ROSES ARE

ENGLISH ROSES

Easy to care for Suitable for all soils

Bred by David Austin, English Roses are known for their fabulous fragrances, many petalled blooms and repeat flowering.

Suitable for shade Long-flowering

Olivia Rose RoaldAustin Dahl®(Ausmixture) (Ausowlish)

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DELICIOUS FRAGRANCES

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ROSES BEST FOR

FLOWERING with abundance Repeat flowering from June right through to November, roses are a particularly prolific plant, providing colour all summer long, making them a great investment and a valuable addition to any garden.

To encourage repeat flowering we recommend deadheading roses throughout the flowering season. Giving a good prune in January will help create a good plant shape and structure for the season ahead.

Customers can easily identify our most abundantly flowering varieties using the BEST FOR FLOWERING icon on the variety slot tag.

PRINCESS ALEXANDRA OF KENT ® (Ausmerchant) English Shrub Rose

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ROALD DAHL ®

HARLOW CARR

(Ausowlish) English Shrub Rose

(Aushouse) English Shrub Rose

F EATUR ED R OSE

OLIVIA ROSE AUSTIN ®

BEST FOR FLOWERING

(Ausmixture) English Shrub Rose

Pretty buds open to beautiful, cupped rosettes of a mid pink colouring. They have a light to medium fruity fragrance. It forms a very healthy, well-balanced shrub with dark green foliage.

Rose Border

Mixed Border

Shady Areas

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F E ATU RE D R O S E

ROALD DAHL ®

BEST FOR FLOWERING

(Ausowlish) English Shrub Rose

Soft orange-red buds open to cupped apricot rosettes.

They have a lovely fruity, Tea fragrance. Matures into a rounded, bushy shrub with few thorns.

Rose Border

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Mixed Border

Shady Areas

FLORAL FICTION With names inspired by much-loved authors, poets and characters from our favourite books and plays, customers can create a wonderful literary garden to get lost in.

GABRIEL OAK ®

SILAS MARNER ®

EMILY BRONTË ®

(Auscrowd) English Shrub Rose

(Ausraveloe) English Shrub Rose

(Ausearnshaw) English Shrub Rose

DESDEMONA ®

THE PILGRIM ®

EUSTACIA VYE ®

(Auskindling) English Shrub Rose

(Auswalker) English Climbing Rose

(Ausegdon) English Shrub Rose

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ROSES BEST FOR

HEALTH & easy care Particularly tolerant and disease resistant, these varieties will withstand tricky conditions and require little maintenance.They can be relied on to perform, flourish and be an asset to any garden.

For a healthy garden it is important to encourage beneficial pests and pollinators. By planting roses with other companion plants in a mixed bed or border you will create a happy, healthy garden habitat.

Customers can easily identify our healthiest varieties using the BEST FOR HEALTH icon on the variety slot tag.

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EMILY BRONTË ®

SILAS MARNER ®

DAME JUDI DENCH ®

(Ausearnshaw) English Shrub Rose

(Ausraveloe) English Shrub Rose

(Ausquaker) English Shrub Rose

F EATUR ED R O SE

KEW GARDENS ®

BEST FOR HEALTH

(Ausfence) English Shrub Rose

Small, single flowers held in very large heads. Soft apricot buds open to pure white. It is extremely healthy and almost thornless. The growth is bushy and rather upright.

Rose Border

Shady Areas

Pots & Containers

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ROSES BEST FOR

FRAGRANCE strong & scented With strong, fabulous fragrances, these varieties are a delight to the senses. There is nothing better than a garden full of both flower and fragrance, and rose fragrances are amongst the most varied and delightful.

Enjoy barrelful’s of fragrance and blooms with a touch of sustainable style by planting a strongly scented rose in a unused or unusual container. For a rustic feel choose an aged wooden planter or repurpose a barrel.

Customers can easily identify our top flowering varieties using the BEST FOR FLOWERING icon on the variety slot tag.

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EUSTACIA VYE ®

THE POET’S WIFE ®

SCEPTER’D ISLE

(Ausegdon) English Shrub Rose

(Auswhirl) English Shrub Rose

(Ausland) English Shrub Rose

F EATUR ED R O SE

GABRIEL OAK ®

BEST FOR FRAGRANCE

(Auscrowd) English Shrub Rose

Large, deep pink blooms, the outer petals paling slightly over time. It has a wonderful, strong fruity fragrance. It forms a rounded shrub with dark green foliage.

Mixed Border

Rose Border

Pots & Containers

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F E ATU RE D RO S E

MORTIMER SACKLER

BEST FOR FLOWERING

(Ausorts) English Climbing Rose

Pretty pointed buds which open to medium-sized, loosely double, light pink flowers. There is a light-medium Old Rose scent. It is healthy and almost thornless.

6ft Wall or Fence

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Doorway

Obelisk or Pillar

CLIMBING BEAUTIES Grown vertically, climbing and rambling roses need very little ground space, and can cloak a basic wall or fence in a decadent floral disguise.

Ideal for growing around a door, up an obelisk, wall or fence or over an arch.

JAMES GALWAY

CLAIRE AUSTIN ®

THE PILGRIM ®

(Auscrystal) English Climbing Rose

(Ausprior) English Climbing Rose

(Auswalker) English Climbing Rose

WOLLERTON OLD HALL ®

THE ALBRIGHTON RAMBLER ®

GERTRUDE JEKYLL ®

(Ausblanket) English Climbing Rose

(Ausmobile) English Rambling Rose

(Ausbord) English Climbing Rose

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Boscobel (left) and Lady of Shalott (right), Shrewsbury, Shropshire, UK

ANYONE CAN GROW ROSES ROSES ARE TOLERANT AND EASY TO PLANT AND GROW

We recommend doing these 3 things each year to grow a happy rose...

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January

April & July

June - September

PRUNING

FEEDING

DEADHEADING

Pruning is essential to create a well-shaped rose. Using secateurs, cut back stems on shrub roses by half.

Feeding a rose twice a year will provide it with essential nutrients, to ensure it performs at its best. We recommend following with a layer of mulch.

Remove finished flowers throughout the flowering season to encourage new growth and repeat blooms.

MYCORRHIZAL FUNGI EASY TO USE

SUITABLE FOR ALL ROSES

Planting with our Mycorrhizal Fungi naturally increases nutrient and water uptake by enriching the rose’s root system, encouraging healthy growth and abundant flowering.

RESEALABLE POUCH

 Creates better root systems  Increases water and n utrient uptake  Promotes strong, healthy growth and abundant blooms  Natural ingredients

Contains 13 species of naturally occurring helpful bacteria and 18 species of naturally occurring endomycorrhizal and ectomycorrhizal fungi

90g RRP £4 (3 servings) Sold in boxes of 50.

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INDEX BY COLOUR Mixed Border Pots & Containers Rose Border

Rose Hedges

Attracting Bees Shady Areas

6ft Wall or Fence

Repeat Flowering

10ft Wall or Fence

The Lady of the Lake

(Ausherbert) English Rambling Rose

(Ausmobile) English Rambling Rose

Pergola

Emily Brontë®

(Ausearnshaw) English Shrub Rose 3½ft (110cm)

Strong,Tea/Old Rose fragrance

FRAGRANCE HEALTH

Paul’s Himalayan Musk Rambling Rose 40ft (12m) Strong, musk fragrance

Standard Arch Large Arch BEST FOR FLOWERING BEST FOR FRAGRANCE

Large Tree

FLOWERING

BEST FOR HEALTH

Wildeve

(Ausbonny) English Shrub Rose 4ft (125cm)

5ft (150cm)

Light, fruity fragrance

Medium, fruity fragrance

Light, musk fragrance

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Front of House

12ft (3.75m)

12ft (3.75m)

4ft (125cm)

Obelisk or Pillar

Cutting

The Albrighton Rambler®

Large Structures

Very Few Thorns

FRAGRANCE

Wisley 2008®

(Ausbreeze) English Shrub Rose 4½ft (140cm) Light, fruity fragrance

4½ft (140cm)

Scepter’d Isle

Queen of Sweden

(Ausland) English Shrub Rose

(Austiger) English Shrub Rose 4ft (125cm)

3ft (90cm)

4ft (125cm)

Medium, myrrh fragrance

Silas Marner®

(Ausraveloe) English Shrub Rose 3½ft (110cm)

4½ft (140cm)

(Ausmixture) English Shrub Rose 3½ft (110cm)

3½ft (110cm)

Light-medium, fruity fragrance

FRAGRANCE

Strong, myrrh fragrance

FLOWERING HEALTH

Medium-strong, Old Rose fragrance

Olivia Rose Austin®

4ft (125cm)

FLOWERING

FLOWERING HEALTH

Mortimer Sackler

(Ausorts) English Climbing Rose 12ft (3.75m)

The Ancient Mariner®

(Ausoutcry) English Shrub Rose 4ft (125cm)

4ft (125cm)

Medium-strong, myrrh fragrance

FLOWERING HEALTH

Harlow Carr

(Aushouse) English Shrub Rose 3ft (90cm)

3ft (90cm)

Light-medium, Old Rose fragrance

Strong, Old Rose fragrance

James Galway

Gertrude Jekyll®

(Auscrystal) English Climbing Rose 12ft (3.75m) Light-medium, Old Rose fragrance

(Ausbord) English Shrub Rose 3½ft (110cm)

3ft (90cm)

Strong, Old Rose fragrance

FLOWERING FRAGRANCE

FLOWERING FRAGRANCE

Gertrude Jekyll®

(Ausbord) English Climbing Rose 8ft (2.5m)

FLOWERING FRAGRANCE

4ft (125cm)

Boscobel®

Princess Alexandra of Kent®

3½ft (110cm)

(Ausmerchant) English Shrub Rose

3½ft (110cm)

4ft (125cm)

Princess Anne®

(Auskitchen) English Shrub Rose 4ft (125cm)

4ft (125cm)

Medium,Tea fragrance

FLOWERING HEALTH

20ft (6m)

3½ft (110cm)

Light-medium, fruity fragrance

Medium-strong, myrrh fragrance

Rambling Rose

(Auspike) English Shrub Rose

Strong, Old Rose fragrance

(Auscousin) English Shrub Rose

Alexandre Girault

James L. Austin®

4ft (125cm)

Light, fruity fragrance

FLOWERING FRAGRANCE

Gabriel Oak®

(Auscrowd) English Shrub Rose 4ft (125cm)

4ft (125cm)

Strong,Tea fragrance

Strong, fruity fragrance

Veilchenblau

Rambling Rosie

Rambling Rose 15ft (4.5m)

Medium-strong, fruity fragrance

(Horjasper) Rambling Rose 8ft (2.5m) Light-medium fragrance

FLOWERING FRAGRANCE

Port Sunlight®

Grace

3½ft (110cm)

4½ft (140cm)

4ft (125cm)

Dame Judi Dench®

(Ausquaker) English Shrub Rose

HEALTH

4ft (125cm)

Golden Celebration®

(Ausgold) English Shrub Rose 4ft (125cm)

15ft (4.5m)

4ft (125cm)

Medium, sweet fragrance

Roald Dahl®

(Ausowlish) English Shrub Rose 3ft (90cm)

Light-medium,Tea fragrance

Strong,Tea fragrance

Rambling Rose

4½ft (140cm)

Medium,Tea fragrance

Medium,Tea fragrance

3½ft (110cm)

Phyllis Bide

(Auslofty) English Shrub Rose

(Auskeppy) English Shrub Rose

3½ft (110cm)

FLOWERING HEALTH

The Poet’s Wife®

(Auswhirl) English Shrub Rose 3½ft (110cm) Strong, fruity fragrance

(Auswalker) English Climbing Rose 12ft (3.75m) Medium,Tea/myrrh fragrance

Medium,Tea fragrance

FRAGRANCE

The Pilgrim®

3½ft (110cm)

FRAGRANCE

Charles Darwin

(Auspeet) English Shrub Rose 3½ft (110cm) Strong,Tea fragrance

4½ft (140cm)

FRAGRANCE

Wollerton Old Hall®

(Ausblanket) English Climbing Rose

FRAGRANCE

Desdemona®

(Auskindling) English Shrub Rose 3½ft (110cm)

12ft (3.75m)

Climbing Rose 25ft (7.5m)

FRAGRANCE

Claire Austin®

(Ausprior) English Climbing Rose 12ft (3.75m)

Medium, fruity fragrance

Strong, myrrh fragrance

Tranquillity®

Kew Gardens®

(Ausnoble) English Shrub Rose 4ft (125cm) Light, fruity fragrance

4ft (125cm)

FRAGRANCE

Strong, Old Rose fragrance

Strong, myrrh fragrance

Mme. Alfred Carrière

3½ft (110cm)

FLOWERING

(Ausfence) English Shrub Rose 4ft (125cm) Light fragrance

4ft (125cm)

Félicité-Perpétue Rambling Rose 20ft (6m) Light-medium fragrance

FRAGRANCE HEALTH

Rambling Rector

FRAGRANCE

Rambling Rose 25ft (7.5m)

Strong, musk fragrance

FLOWERING HEALTH

Susan Willliams-Ellis®

(Ausquirk) English Shrub Rose 3½ft (110cm)

3ft (90cm)

Medium-strong, Old Rose fragrance

HEALTH

ORDERING WITH US Our Wholesale team are here to help you.

YO U C A N P L AC E YO U R O R D E R A N D B O O K D E L I V E R I E S O N Y O U R C U S T O M E R A C C O U N T AT

davidaustinwholesale.com O R S P E A K T O O N E O F O U R F R I E N D LY T E A M

wholesale@davidaustinroses.co.uk

01902 376321

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FORECAST ORDERS

Placing an order for the year ahead There are two ways to place an order for the year ahead. Choose which is most suited to your needs.

ii.

i.

PA RT N E R S H I P VA R I E T Y F O R E C A S T

PA RT N E R S H I P SEASON QUANTITY

When you order this way you have the ability to forecast your order requirements for the season by rose variety.

When you order this way you have the ability to reserve a total quantity of roses for the season. Varieties are then able to be selected prior to point of despatch.

6L Potted Rose

6L Potted Rose

RRP £30.00

RRP £30.00

LIVE ORDERS

Placing an individual order for the current season At any point you can place an immediate, individual order from our live stock online.

This is ideal if you need to top-up in season. Our live stock is updated daily with our best looking varieties which can be on your beds right away.

David Austin Roses Limited, Bowling Green Lane, Albrighton, Shropshire WV7 3HB

01902 376321 31

www.davidaustinwholesale.com

wholesale@davidaustinroses.co.uk