



WehaveagoodselectionofheifersforPrivateSale.
Wehave10heiferssurplustoourrequirements.Therearewellknownnamesthataremainstayswithinour herd.Wehavelimitedlandandlimitedtothenumberswecanrun.
Theywereweaned10th Feb2024.TheyweretreatedwithMoximaxandhavehad2coursesof7in1.
Photoshavebeentakenbyourselvesonthe26th May,theyareasyou’dseetheminthepaddock.We’vehadthe driestautumnformanyyears,haysupplementationisbeingusedtogetherwithAniprolick.
ThayallhavegoodEBV’sand$Profit.Thepleasingfigureisthehigh$Ranch–maternalandfertile.
Wehavepricedthemat$1,100includingGST.
Pleasedon’thesitateincontactingusandyouarequitewelcometovisitandinspect.
Wethankexistingclientsforyourvaluedsupportandlookforwardtomeetingnewones.
Regards
DavidandRochelleLeese
OurObjectives–
WefeelitisimportanttoshareourObjectives,astheseshouldworkintoyours.
Ourfirstandforemostobjectiveistogrowgrass.Toutiliseweneedgoodefficientconverters,wehavefound thiswithintheSouthDevonandStabilizers(composites),theyareveryefficientbeefcattle.
Thebeefcattlewebreedforwillbe–aneasydoing,goodtempered,fertileanimalthatshowsalotofcapacity –bothinthemeatithousesandthroughoutthebody,length,mediumframeandthewillingnesstoperform underdifferingconditions.
Femalesarethebackboneoftheherd–theyneedtohavealivecalfeveryyear,growthatcalfquicklysoit yieldswellandisefficient,addingprofitability.Webelieveifyoubreedfortheperfectfemale,malesfollow.
Wesubmitdatatobeanalyzedtofindthesecurvebendinganimalswithstrongcarcasstraits.Webelievein performancerecodingasatoolavailable.Weusealltoolstohelpfindanimalsthatmeetbeefbreeders’ objectives–subjectiveandobjective.
Fertilitydriveseverything!!Americanbeefeconomistsclaimfertilityandmaternaltraitsare5to10timesmore importantthananyothertraits.LooktothenewLeachmanFERTABEand$Ranchindex.
DavelleBalancedBreedingtargetsforlowbirthweights,goodgrowthandexcellentcarcass.
Davellehasapackagethatismeetingtheobjectivesofthebeefindustrybackedbyreliabledata.

Wewillalwaysselectanimalsonfunctionaltypeandeyeappealfirst.ThenwelooktoIndexesandindividual EBV’s.Thepatternwearestrivingforlookslikethis–
BirthWeight Belowaverage–Nobullsarekeptover45kgsactualBW.
200Day/WeaningWeight Average
400Day/YearlingWeight Average
600DayWeight
Average–flatteningoutgrowthsobreedingfemalesdon’tgettobig MatureCow Averagetoslightlybelowaverage
Milk Average–weneedtobecarefuliftheseasondriesup. CarcassTraits AboveAverage-alltraitstobestronglypositive
Wewantfemalestopeaktheirgrowthataround3yearsold.Wewantanimalstoputonasmuchweightas possiblewithdesiredcarcasstraitsandthenwithoutbreedingcowsgettingtoobig–efficiency.
Usingfigurescanbefraughtwithdanger.Agoodunderstandingisneeded.Thebiggestnumberisnotalways themostdesirableandsometimesaverageisbest.TheIndexeshelpsputallofthisintocontext,thelargerthe numberthemoreprofit.
$PROFIT
Whatis$Profit?

The$Profit Indextellsyouwhichbullcalvesmakeyouthemostprofit,frombirthtoslaughterifyouretain ownershipandkeepreplacements.Itincludesthecowtraits,fertility,growth,carcaseandfeedintake.
Whatdoesthesinglenumber,$Profit,doforme?
$Profithelpsyoucomparewhatdifferentbullsareworthsoyoucaneasilyfindthebestbulltoimproveyour herd.Putsimply,itdoestheselectionworkforyou.Insteadofworkingoutwhichofthe20+ABEsaremost helpfultoyourherd,$Profitdoestheanalysisforyou,andsumsitupinonefigure.
ProfitExplained
Areallsmallcowsreally efficient?Thereseemstobeabigdisconnectintoday’sbeefindustry.Onsaledaywe wantheavy,highquality steerstopaythebills.Therestofthetimewewantefficientcowstokeepourcostsas lowaspossible.Simplyselectingforsmallercowswithnoregardforfeedefficiencyisnottheanswer. Likewise,selectingforsheargrowthwithdisregardforcostisjustaspoorofastrategy.Thebestwaytomake yourcowherdtrulyefficient,andyourcalfcropearnmore,istouse$Profit™ABE(AcrossBreedEBVs)™ . Thisistheonlyindexintheindustrythatworksonbothsidesoftheledger(productionandcost).Cowsthat work!Steersthatpay!
How$Profitworks:
$Profitassumesthattheaveragecommercialbullwillhave100progenyoveritslifetime.Themodelassumes thatyoukeep30%ofyourheifersasreplacementsandthatyouretainownershipontheremainderofthecalves

throughfinishingandsellonagrid.Werealizethatmanydon’tretainownership,butdoesn’titmakethemost sensetoselectfrombirthallthewaytoslaughter?
Oursimulationmodelthenfactorsinalloftheeffectsonbothincomeandexpensetocomeupwithanetprofit figureforeachbull.$Profitallowsyoutocompareanytwobullsandcalculatethedifferenceinprofitthatthey areexpectedtogenerateinyourherd.Let’scomparea$10,000$Profitbullto$6,000$Profitbull(theaverage 2008bornAngusbull).Thepredicteddifferencebetweenthebullsis$4,000orabout$40percalf.$Profit worksforusanditwill workforyoutoo.
Whattraitsareincludedin$Profit:
$Profitincludesnearly everytraitthatimpactsprofitability.Theeffectof mosttraits onprofitis fairlysimpleto understand.Hereisthelistofwhatisincludedanditseffect:
RevenueTraits
CalvingEase=morelivecalves
WeaningandYearlingweights=moregrowth&weightforage
Fertility(daystoconception)=Earlierconceptionspostcalvingandearlierpubertyinheifers
Carcassweight=Heaviercarcaseweights
Marbling=bettermeatqualityandvalue
RibeyeArea=valueasimpactsyieldgrade
%RetailProduct=moreyieldismoresaleablebeef
CostTraits
Cowmaturesize=ingeneralbiggereatsmore Cowintake=moreintakecostsmore
Feedlotfeedefficiency=costofgain
Sometraitsarenotsoeasilycharacterizedfor$Profit.Milk,forexample,isagoodthinguntilyougettoo much.Whenover+25,milkABEhasamorenegativeeffectonfertilitythanithasapositiveeffectonweaning weight.Thereareafewtraitsnotyetincludedin$Profit:longevity,structure,anddisposition.Thesetraitsare importantbutdifficulttoexpressindollars.
$Profitisthelargestbreederowneddatabaseintheindustrywithover1,400,000records-“fromherdsinthe USA,UK,NewZealandandAustralia”
$PROFITFinancialindexallowsyoutoHAVEITALL!
Weutilize2Indexes–
$Ranch–Profitfrombirththroughtoweaningincludes:
Fertility,Milk,Growth
Cowfeedintakeandmaturesize
$Profit–putsitalltogether
Onenumberthatpredictsyourbottomline
Theotherindexis$Feeder–Profitfromweaningtoharvest.
Wepreferoverallvalue($Profit)andmaternaltraits($Ranch).

$Ranch
$Profit Across Breed EBVs
Daretocompare:Youcannotaffordtomakemistakesinyourbreedingprogram!Choosingtousesireswith incompleteorlowvaluedatacanunknowinglymakeyourherdlessprofitable–samework,samecost,poor results-unacceptable.
$ProfitABEs(AcrossBreedEBVs)arethemostreliableandcomprehensiveEBVsintheindustry.Theyare backedbyalarge(overamillion),long-standing(over30years),multi-breed(over15breeds)database.Using thissystemassuresyouofmakingsoundbreedingdecisionswithminimalriskoffailure.
NewABE–Fertility,whichisthesinglebestpredictorofacowslifetimeproductivity.Fertilityhasalways beenveryhighinourobjectives,wenowhaveapredictor.Thehigherthenumberthemoreprofitacow producesovertheirlifetime.Fertilityhadbeenutilisedinthe$Ranch(maternal)and$Profit(totalperformance) indexes.
SOUTHDEVONBREEDPLAN
EBV’sareatoolthatwillhelpyoumakemoreeducateddecisionswhenyouarechoosingbreedingstock.The bestwaytomakeuseofthisinformationistofirstdecideyourbreedinggoalsandsecondlytoselectanimals withEBV’sthatmatchthosecriteria.OnlySouthDevonGroupBreedPlanEBV’scanbevalidlycompared betweenherds.
GestationLengthEBV(days)isanestimateofthetimefromconceptiontothebirthofthecalfandisbased onAIandhandmatingrecords.Lower(negative)GLEBVsindicateshortergestationlengthandtherefore easiercalvingandincreasedgrowthafterbirth.
BirthWeightEBV(kg)isbasedonthemeasuredbirthweightofprogeny,adjustedfordamage.Thelowerthe valuethelighterthecalfatbirthandthelowerthelikelihoodofadifficultbirth.Thisisparticularlyimportant whenselectingsiresforuseoverheifers.
200-DayGrowthEBV(kg)iscalculatedfromtheweightofprogenytakenbetween80and300daysofage. Valuesareadjustedto200daysandforageofdam.ThisEBVisthebestsingleestimateofananimal'sgenetic meritforgrowthtoearlyages.
400-DayWeightEBV(kg)iscalculatedfromtheweightofprogenytakenbetween301and500daysofage, adjustedto400daysandforageofdam.ThisEBVisthebestsingleestimateofananimal'sgeneticmeritfor yearlingweight.
600-DayWeightEBV(kg)iscalculatedfromtheweightofprogenytakenbetween501and900daysofage, adjustedto600daysandforageofdam.ThisEBVisthebestsingleestimateofananimal'sgeneticmeritfor growthbeyondyearlingage.
MatureCowWeightEBV(kg)isbasedonthecowweightwhenthecalfisweighedforweaning,adjustedto 5yearsofage.ThisEBV isanestimateofthegeneticdifferenceincowweightat5yearsofageandisan indicatorofgrowthatlateragesandpotentialfeedmaintenancerequirementsofthefemalesinthebreeding herd.SteerbreederswishingtogrowanimalsouttoalargerweightmayalsousetheMatureCowWeightEBV.

MilkEBV(kg)isanestimateofananimal'smilkingability.Forsires,thisEBVindicatestheeffectofthe daughter'smilkingability,inheritedfromthesire,onthe200-dayweightsofhercalves.Fordams,itindicates hermilkingability.
ScrotalSizeEBV(cm)iscalculatedfromthecircumferenceofthescrotumtakenbetween300and700daysof ageandadjustedto400daysofage.ThisEBVisanestimateofananimal'sgeneticmeritforscrotalsize.There isalsoasmallnegativecorrelationwithageofpubertyinfemaleprogenyandthereforeselectionforincreased scrotalsizewillresultinreducedageatcalvingoffemaleprogeny.
CarcaseWeightEBV(kg)isbasedonabattoircarcaserecordsandisanindicatorofthegeneticdifferencesin carcaseweightatthestandardageof650days.
EyeMuscleAreaEBV(sqcm)iscalculatedfrommeasurementsfromliveanimalultrasoundscansandfrom abattoircarcasedata,adjustedtoastandard300kgcarcase.ThisEBVestimatesgeneticdifferencesineye muscleareaatthe12/13thribsiteofa300kgdressedcarcase.MorepositiveEBVsindicatebettermusclingon animals.AnimalswithrelativelyhigherEMAEBVsareexpectedtoproducebettermuscledandhigher percentageyieldingprogenyatthesamecarcaseweightthanwillanimalswithlowerEMAEBVs.
RibFatandRumpFatEBVs(mm)arecalculatedfrommeasurementsofsubcutaneousfatdepthatthe12/13ribsiteandtheP8rumpsite(fromliveanimalultrasoundscansandfromabattoircarcases)andareadjustedto astandard300kgcarcase.TheseEBVsareindicatorsofthegeneticdifferencesinfatdistributiononastandard 300kgcarcase.AnimalswithrelativelylowerfatEBVsareexpectedtoproduceleanerprogenyatany particularcarcaseweightthanwillanimalswithhigherEBVs.
RetailBeefYieldEBV(%)indicatesgeneticdifferencesbetweenanimalsforretailyieldpercentageina standard300kgcarcase.AnimalswithlargerEBVsareexpectedtoproduceprogenywithhigheryielding carcases.
IntramuscularFatEBV(%)isanestimateofthegeneticdifferenceinthepercentageofintramuscularfatat the12/13thribsiteina300kgcarcase.Dependingonmarkettargets,largermorepositivevaluesaregenerally morefavourable.
SelectionIndexes
SouthDevonselectionindicesarecalculatedforthreemarketspecifications,namelyVealer,Supermarketand ExportMaternal.TheseIndicesrelatetotypicalSouthDevonherdsintemperateAustraliatargetingthese specifications.
VealerIndex($)-Estimatesthegeneticdifferencesbetweenanimalsinnetprofitabilitypercowjoinedforan examplecommercialherdtargetingvealerproduction.Vealersarefinishedongrassandaremarketedat320kg liveweight(180kgHSCWand4mmP8fatdepth)at10monthsofage.Daughtersareretainedforbreeding. Nomarblingisrequired.
SupermarketIndex($)-Estimatesthegeneticdifferencesbetweenanimalsinnetprofitabilitypercowjoined foranexamplecommercialherdtargetingthedomesticsupermarkettrade.Steersareeitherfinishedongrassor grain(eg70days).Steersaremarketedat450kgliveweight(250kgHSCWand12mmP8fatdepth)at15 monthsofage.Daughtersareretainedforbreeding. Inresponsetoindustryfeedbackregardingeatingquality andtenderness,asmallpremiumhasbeenplacedonmarbling.
ExportMaternalIndex($)-Estimatesthegeneticdifferencesbetweenanimalsinnetprofitabilitypercow joinedforanexamplecommercialherdtargetingsteersfortheexportmarketbeingfinishedoffgrassor throughamid-fedfeedingprogram(eg125days).Steersareassumedmarketedat600kgliveweight(330kg HSCWand20mmP8fatdepth)at24monthsofage.Daughtersareretainedforbreeding.Inresponseto industryfeedbackregardingeatingqualityandtenderness,asmallpremiumhasbeenplacedonmarbling.

DavelleBlackDebraU9
DVPU9 DOB19/7/2023 Polled Black
GeorgeTeignSwigBacchus(R)(UK)
Sire:HighgateOsiris5(P)(R)(UK)
HighgatePansy55(R)(UK)

MJBCool548C(P)(B)(USA)
Dam:DavelleBlackDebraN37(P)(B)
DavelleEffoneDebraK51(P)(R)
$Profit$9,222Top38%
$Ranch$97Top17%
Comments–Wehave3HighgateOsirisprogeny2makeand1female.Theyareverytraditionaltypes.Avery softheifer,ifshefollowsherdam,she’llbeamoderate andmaternalbreeder.
DavelleBlackAgnellaU20
AshleaMunroe(P)(R)
Sire:AshleaQuality(P)(R)

DVPU20 DOB21/07/2023 Polled Black
MJBCool548C(P)(B)(USA)
Dam:DavelleBlackAgnellaP41(P)(B)
AshleaLouisiana(P)(R) DavelleBlackAgnellaJ56(P)(B)
$Profit$9,589Top36%
$Ranch$101Top15%
Comments–WedecidedtobuyintoAshleaQualityQ27sementoprovideanoutcrossline.Wehavefound themtobegrowthywithalittlemoreframethanouraverage.

DavelleUnitedAnneU42
DVPU42
MJBRomeo125R(P)(B)(USA)
Sire:MJBUnited333U(P)(R)(USA)

DOB29/7/2023 Polled Red
DavelleDurangoNantM19(P)(R)
Dam:DavelleM19AnneQ21(P)(R)
MJBSunlight6635S(P)(R) DavelleJoyrideAnnieM30(P)(R)
$Profit$10,281Top32%
$Ranch$89Top21%
Comments–AMJBUnited333Udaughter.We’vereintroducedUnitedintoourbreedingprogram,wehadso muchsuccesswithBCProgress315U,hejustwasn’tused.Wealwayshavefoundhisfemalestothematernal andgoodmothers.
DavelleQualityRoseU48
AshleaMunroe(P)(R)
Sire:AshleaQuality(P)(R)

DVPU48
DOB2/8/2023 Polled Red
MJBCool548C(P)(B)(USA)
Dam:DavelleCoolRoseP17(P)(R) AshleaLousianna(P)(R) DavelleAceRoseK29(P)(R)
$Profit$9,129Top39%
$Ranch$104Top14%
Comments–AgrowthyfemalefromAshleaQuality.TheRoselinejustkeepspmperforming.

DavelleQU3KristaU52
DVPU52
DavelleProgressDixonL46(P)(R)
Sire:AlphaQ3(P)(R)

DOB06/08/2023 Polled Red
AshleaDazzler(P)(R)
Dam:DavelleDazzleKristaH34(P)(R)
AlphaL2(P)(R) GadaraKrista(P)(R)
$Profit$15,011Top11%
$Ranch$146Top4%
Comments–WebroughtAlphaQ3toaddcarcasstraitsandmoderateframe,weareimpressedwiththeresults sofar.Krista fromGadarahasbeenagreatadditionandcontinuestobreedwell.
DavelleQU3BlossomU74
DVPU74
DavelleProgressDixonL46(P)(R)
Sire:AlphaQ3(P)(R)
AlphaL2(P)(R)

DOB16/8/2023 Polled Red
DavelleRampageRegalH10(P)(R)
Dam:DavelleH10BlossomK62(P)(R)
$Profit$8,898Top40%
$Ranch$91Top20%
Comments–WehadanexplosionofBlossomfemalesin2023,weofferagoodlineofthisfamilylinethat havegivenusCoolBeau,Barrister(JohnFlynnNSW),Buster(JohnBrianVic)andnowBudget.








DavelleQU3BlossomU75
DavelleProgressDixonL46(P)(R)
Sire:AlphaQ3(P)(R)

DOB16/8/2023 Dehorned Red
DavelleBackAceK2(P)(B)
Dam:DavelleBlackBlossomP61(P)(B)
L2(P)(R) DavelleEffoneBlossomK45(P)(R)
$Profit$10,423Top31% $Ranch$114Top10%
Comments–Blossomline
DavelleQU3BlossomU86
DavelleProgressDixonL46(P)(R)
Sire:AlphaQ3(P)(R)

$Profit$11,914Top23% $Ranch$126Top7%
Comments

BCProgress315U(P)(B)(USA)
DavelleQU3JodieU88
DavelleProgressDixonL46(P)(R)
Sire:AlphaQ3(P)(R)

5/9/2023 Polled Red
DavelleDurangoNantM19(P)(R)
Dam:DavelleM19JodieR46(P)(R) AlphaL2(P)(R) DavelleProgressJodieN12(P)(R)
$Profit$10,910Top28% $Ranch$120Top9%
Comments–Damwasalargerframefemale,AlphaQ3hasmoderatedandaddedsoftness.
DavelleQU3BlossomU90
DavelleProgressDixonL46(P)(R)
Sire:AlphaQ3(P)(R)

BreedPlan
DavelleDurangoNantM19(P)(R)
Dam:DavelleM19BlossomQ59(P)(R) AlphaL2(P)(R) DavelleZ26BlossomL31(P)(R)
$Profit$8,048Top45%
Comments–Blossomline

$Ranch$87Top22%




