Vanguard Chambers Brand Guidelines

Primary logo

This version of the logo should be used where possible, except where it clashes with background images or colours, in which case the green background version should be used. The alternate logos are shown on the next page.

VANGUARD

VANGUARD CHAMBERS BRAND GUIDE

Secondary Icon

These icons can be used where space is reduced, such as on a social media profile. The secondary icon should never be used in preference to the primary logo.

Exclusion zone

In order for the logo to stand out when used in conjunction with other logos or graphic elements, we have devised an ‘exclusion zone’ around it which indicates the minimum amount of clear space to be left around the logo and in which no other elements should appear.

The zone is measured using a third of the total height of the logo.

Minimum size

The recommended minimum width to print the logo is 30mm or for screen use the minimum display size is 115 pixels.

Bad practice

To keep the integrity of the brand you should NOT change the logo at all…

Do not resize any elements

Do not obscure the logo with graphics or images Do not alter the spacing of any logo elements

not recolour the logo

Brand colour palette

Shown below are the other primary brand colours and the colour breakdowns for use across all media.

56, M 0, Y 52, K 0

123, G 194, B 149

C 0, M 0, Y 0, K 100

R 0, G 0, B 0

#000000

C 0, M 0, Y 0, K 0

R 255, G 255, B 255

Vanguard Green

C

R

Hex: #7bc195

Black

Hex:

White

Hex: #ffffff

Brand typography

We have identified two typefaces for use with the new brand. They both complement the logo and work well together. The fonts can be used in the various weights included with each family, but try to minimise the amount of weights used in one document.

The font Poppins is to be used for body text and sub headings and IvyOra Display can be used for main headings, but both of these can also be used for display type, such as larger headings, call-outs and pull-quotes. Poppins is available to download on Google fonts and IvyOra Display is available on Adobe fonts.

Poppins Light

abcdefghijklmnopqrstuvwxyz