BRAND GUIDELINES
PRIMARY LOGO
SECONDARY
CLEAR SPACE
It is essential to leave some clear space around the logo in order to make it stand out from other logos and be clear of text and other graphic devices.
The minimum space to be left around each of the logos is indicated by the area around the logos. It is equivalent to height/width of the building icon.
BRAND COLOURS
Primary Colours
UL@H Black
HEX: #000000
RGB: 0, 0, 0 CMYK: 95, 80, 82, 100
UL@H Orange
HEX: #ff8f00
RGB: 255, 143, 0 CMYK: 0, 53, 93, 0
BACKGROUNDS
For use on light coloured backgrounds
For use on dark coloured backgrounds
For use on coloured backgrounds
UL@H Grey
HEX: #7a8c99
RGB: 122, 140, 153 CMYK: 56, 35, 30, 11
TYPOGRAPHY
H1, H2: Avenir Black
UL@H White
HEX: #ffffff
RGB: 255, 255, 255 CMYK: 0, 0, 0, 0
ABCDEFGHIJKLMNOPQ RSTUVWXYZ 1234567890!@#$%^&*()
H3, H4: Avenir Medium
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%^&*()
Paragraph: Avenir Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()
