ULiving @ Herts Brand Guidelines

BRAND GUIDELINES

ULiving@Herts Brand Guidelines PRIMARY LOGO

ALT LOGO

SECONDARY LOGO

MARK/ICON

ULiving@Herts Brand Guidelines CLEAR SPACE

BRAND COLOURS

It is essential to leave some clear space around the logo in order to make it stand out from other logos and be clear of text and other graphic devices.

Primary Colours

The minimum space to be left around each of the logos is indicated by the area around the logos. It is equivalent to height/width of the building icon.

UL@H Black HEX: #000000

UL@H Orange HEX: #ff8f00

UL@H Grey

UL@H White

RGB: 0, 0, 0 CMYK: 95, 80, 82, 100

A

HEX: #7a8c99 RGB: 122, 140, 153 CMYK: 56, 35, 30, 11

RGB: 255, 143, 0 CMYK: 0, 53, 93, 0

HEX: #ffffff RGB: 255, 255, 255 CMYK: 0, 0, 0, 0

TYPOGRAPHY

BACKGROUNDS

A

H1, H2: Avenir Black

ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%^&*() H3, H4: Avenir Medium

ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%^&*() Paragraph: Avenir Light

For use on light coloured backgrounds

For use on dark coloured backgrounds

For use on coloured backgrounds

Aa

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()

VISUAL EXAMPLES