IYOS Pharmacy - Primary logo
This is the main logo for the IYOS Pharmacy brand. It should be used in most cases, except where space is tight. A single colour version is shown below – please adhere to the brand palette for single colours in addition to black and white.
IYOS Pharmacy – Brand palette
It is important for consistency and brand recognition to use this brand colour palette for material relating to IYOS Pharmacy for either print or screen use. The values for each colour is broken down here for reference.
IYOS Pharmacy - Secondary logo
This is the secondary logo which has been designed to be used where space is limited, or if the situation requires it. The primary logo should be used where possible, however. Please adhere to the brand palette when using single colour versions.
IYOS Clinic - Primary logo
This is the main logo for the IYOS Clinic brand. It should be used in most cases, except where space is tight. A single colour version is shown below – please adhere to the brand palette for single colours in addition to black and white.
IYOS Clinic - Secondary logo
This is the secondary logo which has been designed to be used where space is limited, or if the situation requires it. The primary logo should be used where possible, however. Please adhere to the brand palette when using single colour versions.
IYOS Clinic – Brand palette
It is important for consistency and brand recognition to use this brand colour palette for material relating to IYOS Clinic for either print or screen use. The values for each colour is broken down here for reference.
Exclusion zone
The minimum amount of clear space to be kept around the logos are equal to the ‘O’ character in IYOS. This is to make sure that other elements do not interfere with the logo.
DOs and DO NOTs
There are a few rules when it comes to using the logos. Below are some examples of what not to do! It is important that the logo files supplied with this guide are used in all cases, and not altered in any way.
Minimum size
The minimum size for the Primary logo is 20mm wide. The minimum for the secondary logo is 13mm.
DO NOT recolour any part of the logo.
DO NOT distort any part of the logo.
DO NOT rescale any part of the logo.
DO NOT use the logo at an angle.
DO NOT use the logo on a distracting background or image.
DO NOT obscure the logo with objects or images.
IYOS Brand Typography
These are the typefaces which are recommended for use in conjunction with IYOS branding. All weights and styles can be used but try not to use too many at once. The fonts are available from Google Fonts and Adobe Fonts.
Montserrat
Montserrat Light
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890!@£$%^&*()
Montserrat Bold
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890!@£$%^&*()
Montserrat Bold
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@£$%^&*()
Utopia
Utopia STD
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@£$%^&*()
Utopia STD Italic
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@£$%^&*()
For any enquiries regarding the information in this brand guide, please contact Datum on 01707 251 222 or email: studio@datumcp.com